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AMC’s polished period drama

“Mad Men” is back.
The sexy, stylized and provocative What are the early ’60s
drama follows the lives of the ruthless- without a few swanky
ly competitive men and women of sips? Here are just a few
“Mad Men” favorites:
Madison Avenue advertising in the
BRANDY ALEXANDER
early ’60s, an ego-driven world where A creamy concoction with a
nutty flavor for fans of White
key players make an art of the sell. Russians and Panamas.
The show captures the roles of men Ingredients
■ ¾ oz cream
and women in this era, from the chang- ■ ¾ oz brandy
ing social mores to the fashions that per- ■ ¾ oz dark crème de cacao
■ Nutmeg
fectly punctuate its characters’ personas. ■ Pour the liquors and
cream into a mixing glass.
Here’s a look at the characters, fash- Shake and pour in martini

Clockwise from far left: Ken Cosgrove (Aaron Staton), Harry Crane (Rich
Sommer), Paul Kinsey (Michael Gladis), Salvatore Romano (Bryan Batt), Joan
Holloway (Christina Hendricks), Roger Sterling (John Slattery), Pete Campbell
(Vincent Kartheiser), Peggy Olson (Elisabeth Moss), Betty Draper (January
Jones), Don Draper (Jon Hamm), Bertram Cooper (Robert Morse)
costly divorce settlement,
Roger Sterling encourages
the takeover of Sterling
Cooper by London’s
Sterling Cooper Draper Puttnam, Powell and
Pryce is a new ad agency, Lowe. But Sterling is
formed by the former quickly left off the compa-
employees and partners of ny’s organizational chart,
Sterling Cooper. That and PPL sends Lane Pryce
agency was founded in the to be the agency’s finan-
1920s by Roger Sterling’s cial officer. Later, the
father and Bertram British owners decide to
Cooper. Anticipating a sell PPL — and along
younger Jane Siegel, who
briefly worked as Don
Draper’s secretary. He also
■ DON DRAPER (Jon had a lengthy affair with
Hamm) Joan Holloway, then Sterling
Don Draper is the creative Cooper’s office manager. A
director and a founding part- World War II vet, Roger has
ner at Sterling Cooper Draper suffered two heart attacks. In
Pryce ad agency. His agency
the past he’s tried to change
work has earned him much
his hard-living ways, but is
acclaim, but his personal life
smoking and drinking again.
is less put together. He is
Quote: “Do you want to
divorced from wife Betty,
be right, or do you want to
with whom he has three chil-
be married?”
dren, and over the years he’s
had numerous affairs. Plus ■ LANE PRYCE (Jared
Draper habors a big secret: Harris)
He’s not really Don Draper at Lane Pryce is a partner
all, but Dick Whitman, the at Sterling Cooper Draper
son of a prostitute who died Pryce. He came to New
during childbirth. York from London as part
Quote: “Advertising is of Sterling Cooper’s merger
based on happiness. We make with the British firm
the lie, we invent want.” Puttnam, Powell, and Lowe.
Quote: “I feel like I just
■ ROGER STERLING went to my own funeral. I
(John Slattery) didn’t like the eulogy.”
Roger Sterling is a
partner at Sterling ■ BERTRAM COOPER
Cooper Draper (Robert Morse)
Pryce; his father Bow-tied Bertram Cooper
founded the origi- is a founding partner in the
nal Sterling newly formed Sterling
Cooper. Roger is Cooper Draper Pryce. He was
divorced from his
first wife, Mona,
after taking up
with the much
P H OTO S C O U RT E S Y O F A M C
with it Sterling Cooper —
to the giant agency
McCann Erickson. Pryce,
who has been slighted by
PPL in the past, frees Don
Draper, Bertram Cooper
and Roger Sterling from
their employment con-
tracts, allowing them to
start a new agency and
name Pryce a partner.
also a founding partner of the
original Sterling Cooper. He
is eccentric, but opportunistic.
Quote: “You’re going to
need a stronger stomach if
you’re going to be back in
the kitchen seeing how the
sausage is made.”
■ PETE CAMPBELL
(Vincent Kartheiser)
Pete Campbell is a partner
working in account manage-
ment at Sterling Cooper
Draper Pryce. He lives with
his wife Trudy in a Park
Avenue apartment financed in
part by her parents. After dis-
covering Don Draper’s true
identity, Pete attempts black-
mail to gain a promotion. The
scheme fails, but Pete sal-
vages his career when his
father-in-law helps him land a
big account. Pete had an affair
with co-worker Peggy Olson,
which resulted in a baby boy
that Olson gave away.
Quote: “Why does it
have to be like this? Why
can’t I get anything good all
at once?”
ions and even drinks of the Emmy- and
Golden Globe-award winning show.
“Mad Men’s” cos-
tumers have captured the
look of the early ’60s in
painstaking detail, from
hourglass silhouettes to
crisp tailoring. And it’s
not just on the surface:
On set, authenticity starts
with the undergarments
— costume designer
Janie Bryant and her team
■ PEGGY OLSON
(Elisabeth Moss)
Peggy Olson is a copy-
writer at Sterling Cooper
Draper Pryce. The
Brooklyn native began at
the original Sterling Cooper
as Don Draper’s secretary;
he promoted her to copy-
writer for her office contri-
butions. She has a special
bond with Draper, as she
bailed him out of jail after
he was arrested for drunk
driving. Olson has been
romantically involved with
several co-workers, includ-
ing Pete Campbell, whom
she had a child with.
Quote: “I don’t know
why I pick the wrong boys.”
■ BETTY FRANCIS (AKA
BETTY DRAPER)
(January Jones)
Betty Francis is
recently divorced from
Don Draper, with whom
she has three children.
Long aware of her ex-
husband’s infidelities,
glass. Garnish with a sprin-
kle of nutmeg on top.
GREYHOUND
— McClatchy-Tribune A tangier take on the screw-
driver; grapefruit, not orange
juice, gives it the extra kick.
make vintage-inspired Ingredients
underwear from scratch ■ 2 oz vodka
for each character. The ■ 5 oz grapefruit juice
■ Pour vodka and grape-
looks also are evolving to fruit juice on top of the ice
keep with the time, it’s in a cocktail glass. Stir well.
now a post-Kennedy-
THE HARPOON
assassination world and This precursor of the
mod is on the horizon. Cosmopolitan switches out
Banana Republic has bottled lime juice for the
partnered with AMC to fresh-squeezed variety.
offer their own modern Ingredients
takes on the “Mad Men” ■ 1½ oz vodka
■ ½ oz orange liquor
fashion, including their ■ ¼ oz lime juice
modern fit suit collection ■ Dash of cranberry juice
for men, and pencil skirts ■ Slice of lime
and cardigans for women. ■ Add dash of cranberry
juice, pour liquors and lime
juice into mixing glass.
Shake briskly and pour into
Francis separated from martini glass. Add slice of
Draper briefly before discov- lime to garnish.
ering she was pregnant with MOSCOW MULE
their third child and taking Invented to popularize vodka
Draper back. Months later, in the U.S.; ginger beer and
she found herself increasing- lime evoke the flavors of the
ly attracted to Henry Francis, tropics rather than the tsars.
head of public relations for Ingredients
■ 1¼ oz vodka
New York Gov. Nelson
■ 3 oz ginger beer
Rockefeller. After discover- ■ 1 tsp sugar syrup
ing the truth about Draper’s ■ ¼ oz lime juice
■ 1 sprig mint
secret past, she met with
■ 1 slice lime
Henry, who proposed mar-
■ In a copper mug or cock-
riage. A few weeks later, tail glass, pour vodka over
Betty told Draper she want- ice. Add sugar syrup and
ed a divorce. lime juice. Top with ginger
beer and stir. Garnish with
Quote: “I know people
mint sprig and lime slice.
say life goes on, and it does,
and no one tells you that’s not
a good thing. Why is that?”
■ JOAN HARRIS
(Christina Hendricks)
Joan Harris is the office
manager at Sterling Cooper
Draper Pryce. She held a
similar position at the
original Sterling Cooper.
Though Harris had a
lengthy romance with
Roger Sterling, she is
now married to Dr. Greg
Harris, a surgical resi-
dent. Dr. Harris is not
keen on having his wife
work.
Quote: “He may act
like he wants a secretary,
but most of the time
they’re looking for some-
thing between a mother
and a waitress.”
S O U R C E S : M I A M I H E R A L D,
B A N A N A R E P U B L I C,
W W W. A M C T V. C O M

I L L U S T R AT I
ON BY JENN
IFER PRITC
HARD /MCT

MADMEN
MCCLATCHY-TRIBUNE