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David Wright's
MARKET UPDATE
FULLERTON, CA
· Current Real Estate Market Conditions for Single Family Homes

· Trends in Pricing
· Current Levels of Supply and Demand
· Value Metrics
· Report for the week of

February 15, 2010
· Presented by David Wright

Wright Realty
www.wrightrealtyservice.com - david@wrightrealtyservice.com
7144429692
Powered by Altos Research LLC | www.altosresearch.com | Copyright © 2005-2009 Altos Research LLC
City Overview Single Family Homes in
David Wright | Wright Realty | 7144429692

FULLERTON,
CA
This Week Real-Time Market Profile Trend
The median list price in FULLERTON, Median List Price $ 550,000 ≠≠
CA this week is $550,000. The 347 Average List Price $ 600,880
properties have been on the market Asking Price Per Square Foot $ 280 ±+
for an average of 190 days. Average Days on Market (DoM) 190 ±+
Inventory of Properties Listed 347 ==
Most Expensive Listing $ 2,998,880

With inventory trending up but days- Least Expensive Listing $ 190,000
on-market and the Market Action Average Age of Listing 44

Index essentially flat recently, Percent of Properties with Price Decrease 28 %
conditions do not seem to have strong Percent Relisted (reset DOM) 10 %
up or down pull. Percent Flip (price increased) 7%
Median House Size (sq ft) 1850
Median Lot Size 6,501 - 8,000 sqft
Median Number of Bedrooms 4.0
Supply and Demand

Median Number of Bathrooms 2.0
Altos Research Value Statistics

The market has shown some Market Action Index Buyer's Advantage 25.1 ±+
evidence of slowing recently. Both The Market Action Index answers the question "How's the Market?" By measuring
the current rate of sale versus the amount of the inventory. Index above 30
prices and inventory levels are implies a seller's advantage. Below 30, conditions give the advantage to the
relatively unchanged in recent buyer.
weeks. Watch the Market Action
Index for changes as it can be a Trend Key: == Strong upward trend ≠≠ Strong downward trend
leading indicator for price changes. ±+ No change = Slight upward trend ≠ Slight downward trend
Characteristics per Quartile
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 899,000 2978 acre 4.0 2.5 33 86 11 7 212 Most expensive 25% of properties
8,001 -
Upper/Second $ 650,000 2200 10,000 sqft 4.0 2.0 38 87 4 5 196 Upper-middle 25% of properties
6,501 -
Lower/Third $ 429,900 1572 8,000 sqft 3.0 2.0 54 87 15 6 142 Lower-middle 25% of properties
4,501 -
Bottom/Fourth $ 319,000 1280 6,500 sqft 3.0 1.0 56 87 13 7 210 Least expensive 25% of properties
Page 2 of 26 Monday February 15, 2010

Single Family Homes in
City Overview
FULLERTON,
CA
Median Price
Again this week we see a downward notch for prices. Pricing has been weak in recent weeks and versus their absolute-high
levels. The Market Action Index is a good leading indicator for the durability of this trend.
7-day Average 90-day Average
Quartile Prices
Prices have settled at a price plateau across the board. Prices in all four quartiles are basically mixed. Look for a persistent shift
(up or down) in the Market Action Index before prices move from these current levels.
First/Top Second/Upper Third/Lower Fourth/Bottom

City Overview
FULLERTON,
CA
Price per Square Foot

Despite recently falling prices, the price per square foot has stayed reasonably flat. This implies that there's a portion of the
market being priced at a premium. You can investigate this condition in the quartile details.
Inventory of Properties Listed for Sale

Inventory has been climbing lately. Note that rising inventory alone does not signal a weakening market. Look to the Market
Action Index and Days on Market trends to gauge whether buyer interest is keeping up with available supply.

City Overview
FULLERTON,
CA
Market Action Index

The FULLERTON market is currently in the Buyer's Advantgae zone (below 30), though not strongly so. The 90-day Market Action
Index stands this week at 25.09 so buyers should expect find reasonable levels of selection.
90-day Average Buyers/Sellers Cutoff
Market Action Index per Quartile

Three of the four quartiles of the market are in the Buyer's Market zone with several months of inventory given the current rate
of demand for homes in the quartile. Notice that Quartile 1 (the highest price group) is showing stronger demand than the
others. Current supply/demand levels identify Quartile 1 as a Seller's market as buyers seem to be placing emphasis on the
Buyers/Sellers Cutoff
Residential house prices are a function of supply and demand, and market conditions can be characterized by
analyzing those factors. Watch this index for sustained changes: if the index falls into the Buyer’s Advantage
zone (below 30) for a long period, prices are likely in for a downward correction.
The Market Action Index (MAI) illustrates a blance between supply and demand using a statistical function of the
current rate of sale versus current inventory.

City Overview
FULLERTON,
CA
Days on Market
The properties have been on the market for an average of 190 days. Half of the listings have come newly on the market in the
past 105 or so days.
Days on Market per Quartile

It is not uncommon for the higher priced homes in an area to take longer to sell than those in the lower quartiles.

Neighborhood Detail Single Family Homes in

FULLERTON,
CA 92835
CA 92835 this week is $724,000. The Average List Price $ 884,924
64 properties have been on the Asking Price Per Square Foot $ 308 ==
market for an average of 202 days. Average Days on Market (DoM) 202 ≠≠
Inventory of Properties Listed 64 ≠≠

Inventory is tightening and days-on- Least Expensive Listing $ 319,900
market is falling. The Market Action Average Age of Listing 39

Index shows demand heating up. Percent of Properties with Price Decrease 38 %
These are relatively bullish signs for Percent Relisted (reset DOM) 11 %
prices. Percent Flip (price increased) 6%
Median Lot Size 0.25 - 0.50 acre
Supply and Demand


Home sales have been exceeding Market Action Index Strong Buyer's 21.0 ==
new inventory for several weeks. The Market Action Index answers the question "How's the Market?" By measuring
Since this is a Buyer's market prices implies a seller's advantage. Below 30, conditions give the advantage to the
are not yet moving higher as excess buyer.
inventory is consumed. However,
the as supply and demand trends Trend Key: == Strong upward trend ≠≠ Strong downward trend
continue, the market moves into the ±+ No change = Slight upward trend ≠ Slight downward trend
Seller's zone, and we are likely to
see upward pressure on pricing.
0.50 - 1.0
Top/First $ 1,324,500 4043 acre 4.0 3.5 36 16 2 3 264 Most expensive 25% of properties
0.25 - 0.50
Upper/Second $ 839,500 2825 acre 4.0 2.2 48 16 4 3 252 Upper-middle 25% of properties
0.25 - 0.50
Lower/Third $ 670,000 2082 acre 4.0 2.0 47 16 1 1 170 Lower-middle 25% of properties
4,501 -

Neighborhood Detail
FULLERTON,
CA 92835
Median Price
Prices in this zip code have been on a downward trend recently and this week, while essentially flat, doesn't break us out of that
cycle.
Quartile Prices
In the quartile market segments, we see prices in this zip code generally settled at a plateau, although Quartile 2 is on a bit of
an up trend in recent weeks. We'll need to see a persistent shift in the Market Action Index before we see prices across the
board move from these levels.

Neighborhood Detail
FULLERTON,
CA 92835

We're seeing fairly unusual market conditions as prices have been in a downward trend but price per square foot is actually
increasing. (Buyers are paying less and getting less home for their money.) Anomalies like these can be attributed to micro-
location variables.

Inventory has been falling in recent weeks. Note that declining inventory alone does not signal a strengthening market. Look to
the Market Action Index and Days on Market trends to gauge whether buyer interest is changing with the available supply.

Neighborhood Detail
FULLERTON,
CA 92835
Market Action Index

The FULLERTON, 92835 market is currently quite strongly in the Buyer's Advantage zone (below 30). The 90-day Market Action
Index stands at 21.00. With several months of inventory available at the current sales rate, buyers should find ample choice.

Not surprisingly, all quartiles are in the Buyer's Market zone with several months of inventory given the current levels of
demand. Watch the quartiles for changes before the overall market shifts.

Neighborhood Detail
FULLERTON,
CA 92835
Days on Market



FULLERTON,
CA 92833
160 properties have been on the Asking Price Per Square Foot $ 273 ±+
market for an average of 186 days. Average Days on Market (DoM) 186 ==

The Market Action Index has been Least Expensive Listing $ 190,000
trending down lately, while inventory Average Age of Listing 39

and days-on-market are climbing. The Percent of Properties with Price Decrease 26 %
trends imply a weakening market. Percent Relisted (reset DOM) 14 %
Percent Flip (price increased) 8%
Supply and Demand


Inventory levels have been relatively Market Action Index Buyer's Advantage 25.8 ≠≠
consistent relative to sales. Despite The Market Action Index answers the question "How's the Market?" By measuring
the fact that there is a relatively implies a seller's advantage. Below 30, conditions give the advantage to the
high amount of available inventory, buyer.
this Buyer's market is still seeing
prices move higher. Given inventory Trend Key: == Strong upward trend ≠≠ Strong downward trend
levels, these price conditions are ±+ No change = Slight upward trend ≠ Slight downward trend
relatively fragile. If the market
cools off further, the price trend is
likely to reverse.
6,501 -
Top/First $ 854,000 2930 8,000 sqft 4.0 2.5 8 40 4 1 197 Most expensive 25% of properties
6,501 -
6,501 -
6,501 -

Neighborhood Detail
FULLERTON,
CA 92833
Median Price
Again this week in this zip code we see a downward notch for prices. Pricing has been weak in recent weeks and versus their
absolute-high level. At this point, we will be looking for a persistent upward shift in the Market Action Index as a leading
indicator for a trough in prices.
Quartile Prices

Neighborhood Detail
FULLERTON,
CA 92833

Despite recently falling prices, the price per square foot has stayed reasonably flat. This implies that there's a portion of the
market being priced at a premium. You can investigate this condition in the quartile details.


Neighborhood Detail
FULLERTON,
CA 92833
Market Action Index

The FULLERTON, 92833 market is currently in the Buyer's Advantgae zone (below 30), though not strongly so. The 90-day Market
Action Index stands this week at 25.79 so buyers should expect find reasonable levels of selection.

The lower end of this zip code are in the Buyer's Market zone with several months of inventory given the current levels of
demand. The high-end of the market is showing demand strength in the Seller's Market zone, while Quartiles 3 and 4 have a
Market Action Index below 30 (Buyer's Market).

Neighborhood Detail
FULLERTON,
CA 92833
Days on Market



FULLERTON,
CA 92832
The median list price in FULLERTON, Median List Price $ 344,750 ±+
50 properties have been on the Asking Price Per Square Foot $ 274 ±+
market for an average of 233 days. Average Days on Market (DoM) 233 ≠≠
Inventory of Properties Listed 50 ≠≠
Most Expensive Listing $ 935,000

Inventory is tightening and days-on- Least Expensive Listing $ 200,000
market is falling. The Market Action Average Age of Listing 66

Index shows demand heating up. Percent of Properties with Price Decrease 16 %
These are relatively bullish signs for Percent Relisted (reset DOM) 6%
prices. Percent Flip (price increased) 8%
Supply and Demand


Home sales continue to outstrip Market Action Index Seller's Advantage 30.8 ==
supply and the Market Action Index The Market Action Index answers the question "How's the Market?" By measuring
has been moving higher for several implies a seller's advantage. Below 30, conditions give the advantage to the
weeks. This is a Seller's market so buyer.
watch for upward pricing pressure in
the near future if the trend Trend Key: == Strong upward trend ≠≠ Strong downward trend
continues. ±+ No change = Slight upward trend ≠ Slight downward trend
6,501 -
Top/First $ 637,500 1844 8,000 sqft 3.0 2.0 82 12 0 0 250 Most expensive 25% of properties
4,501 -
4,501 -
4,501 -

Neighborhood Detail
FULLERTON,
CA 92832
Median Price
We continue to see prices in this zip code hovering around these current levels, even though they bumped up a bit this week.
Look for a persistent up-shift in the Market Action Index before we see prices move significantly from here.
Quartile Prices
In the quartile market segments, we see pricing in this zip code is lacking strong directional indication lately. Quartiles 1 and 3
are up while Quartiles 2 and 4 are basically flat in recent weeks. Watch for persistent shifts in the Market Action Index for a
leading indicator of stronger price moves in the market as a whole.

Neighborhood Detail
FULLERTON,
CA 92832

The market plateau is seen across the price and value. The price per square foot and median list price have both been
reasonably stagnant. Watch the Market Action Index for persistent changes as a leading indicator before the market moves from
these levels.

Inventory has been falling in recent weeks. Note that declining inventory alone does not signal a strengthening market. Look to
the Market Action Index and Days on Market trends to gauge whether buyer interest is changing with the available supply.

Neighborhood Detail
FULLERTON,
CA 92832
Market Action Index

The FULLERTON, 92832 market is currently in the Seller's Advantage zone (greater than 30). The 90-day Market Action Index
stands at 30.79 which indicates that demand is strong and available supply of homes gets snapped up relatively quickly.

The lower end of this zip code are in the Buyer's Market zone with several months of inventory given the current levels of
demand. The high-end of the market is showing demand strength in the Seller's Market zone, while Quartiles 3 and 4 have a
Market Action Index below 30 (Buyer's Market).

Neighborhood Detail
FULLERTON,
CA 92832
Days on Market



FULLERTON,
CA 92831
73 properties have been on the Asking Price Per Square Foot $ 284 ≠≠
market for an average of 156 days. Average Days on Market (DoM) 156 ==

Inventory and days-on-market are Least Expensive Listing $ 249,000
climbing, while the Market Action Average Age of Listing 46

Index has been flat recently. The Percent of Properties with Price Decrease 32 %
trends point to a weakening market. Percent Relisted (reset DOM) 5%
Percent Flip (price increased) 3%
Supply and Demand


The market has shown some Market Action Index Buyer's Advantage 24.2 ±+
evidence of slowing recently. Both The Market Action Index answers the question "How's the Market?" By measuring
prices and inventory levels are implies a seller's advantage. Below 30, conditions give the advantage to the
relatively unchanged in recent buyer.
weeks. Watch the Market Action
Index for changes as it can be a Trend Key: == Strong upward trend ≠≠ Strong downward trend
leading indicator for price changes. ±+ No change = Slight upward trend ≠ Slight downward trend
0.25 - 0.50
Top/First $ 798,500 2594 acre 4.0 2.5 41 18 2 0 164 Most expensive 25% of properties
8,001 -
6,501 -
6,501 -

Neighborhood Detail
FULLERTON,
CA 92831
Median Price
Again this week in this zip code we see a downward notch for prices. Pricing has been weak in recent weeks and versus their
absolute-high level. At this point, we will be looking for a persistent upward shift in the Market Action Index as a leading
indicator for a trough in prices.
Quartile Prices

Neighborhood Detail
FULLERTON,
CA 92831

The market's downward trends are shared across both price and value. People are recently placing less value on homes (you can
see the recent declines in price per square foot as evidence.) Look for significant changes in the Market Action Index as a
precursor to price and value changes, possibly as inflection points for good investment opportunities.


Neighborhood Detail
FULLERTON,
CA 92831
Market Action Index

The FULLERTON, 92831 market is currently in the Buyer's Advantgae zone (below 30), though not strongly so. The 90-day Market
Action Index stands this week at 24.16 so buyers should expect find reasonable levels of selection.

Three of the four quartiles of this zip code are in the Buyer's Market zone with several months of inventory given the current
levels of demand. Quartile 1 (the highest price group) is showing stronger demand than the others, a Seller's market, as buyers
seem to be placing emphasis on the premium homes.

Neighborhood Detail
FULLERTON,
CA 92831
Days on Market
past 84 or so days.


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David Wright's

· Current Real Estate Market Conditions for Single Family Homes

· Report for the week of

· Presented by David Wright

David Wright | Wright Realty | 7144429692

Inventory of Properties Listed 347 ==

Most Expensive Listing $ 2,998,880

on-market and the Market Action Average Age of Listing 44

Supply and Demand

Altos Research Value Statistics

Characteristics per Quartile

Page 2 of 26 Monday February 15, 2010

7-day Average 90-day Average

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 3 of 26 Monday February 15, 2010

Price per Square Foot

7-day Average 90-day Average

Inventory of Properties Listed for Sale

7-day Average 90-day Average

Page 4 of 26 Monday February 15, 2010

Market Action Index

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 5 of 26 Monday February 15, 2010

7-day Average 90-day Average

Days on Market per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 6 of 26 Monday February 15, 2010

David Wright | Wright Realty | 7144429692

Inventory of Properties Listed 64 ≠≠

Most Expensive Listing $ 2,998,880

market is falling. The Market Action Average Age of Listing 39

Supply and Demand

Altos Research Value Statistics

Characteristics per Quartile

Page 7 of 26 Monday February 15, 2010

7-day Average 90-day Average

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 8 of 26 Monday February 15, 2010

Price per Square Foot

7-day Average 90-day Average

Inventory of Properties Listed for Sale

7-day Average 90-day Average

Page 9 of 26 Monday February 15, 2010

Market Action Index

90-day Average Buyers/Sellers Cutoff

Market Action Index per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 10 of 26 Monday February 15, 2010

7-day Average 90-day Average

Days on Market per Quartile

First/Top Second/Upper Third/Lower Fourth/Bottom

Page 11 of 26 Monday February 15, 2010

David Wright | Wright Realty | 7144429692

Inventory of Properties Listed 160 ==

Most Expensive Listing $ 1,500,000

trending down lately, while inventory Average Age of Listing 39

Supply and Demand

Altos Research Value Statistics

Characteristics per Quartile

Page 12 of 26 Monday February 15, 2010