Course Name

Course Credits Lec: Lab:

Course Description
Contact Hours per Week
Pre-Requisites
Course Objectives
Marketing Management
3
Marketing 1
At the end of the course, the students are expected to:
1. This course provides an introduction to all aspects of marketing, including strategic marketing planning,
marketing research, product planning and development, promotion planning, distribution and pricing. It
provides an understanding of the theories of the marketing mix variables, and a practical application in
the context of the marketing management cycle processes of research, planning, organization,
implementation and control.

WEEK/TIME INTENDED LEARNING OUTCOME-BASED CONTENT TEACHING AND RESOURCE

ALLOTMENT OUTCOMES (ILO) ASSESSMENT LEARNING MATERIALS
(OBA) ACTIVITIES (TLAs)
1 Define Marketing Quiz Why is Marketing Management is Lecture Book
Define and Important Discussion Visual Aid
Explain the Defining Marketing Reporting
Importance of Marketing is an Exchange
Marketing Relationship
Management Why is Marketing
Familiarize The Management is Important?
Marketing The Marketing Framework
Framework
2 Enumerate and Class Recitation Customer Behavior Discussion Book
Define Phases of Case Study The Three Phases of the Reporting Visual Aid
the Purchase Purchase Process
Process Different Kind of Purchases
Define and The Marketing Science of
Articulate Customer Behavior
Customer
Behavior
3 Define and Activity Reports Segmentation Discussion Book
Explain Market Case Study Why Segments Reporting Visual Aid
Segments What are Market Segments
What information Serves as
Bases of Segmentation

Prelim Exam

4 Define and Targeting Discussion Book

Explain the What is Targeting, and Why Reporting Visual Aid
Importance of Do Marketers Do It?
Targeting How Do We Choose a
Segment to Target?
Sizing Market
5 Enumerate and Activity Reports Positioning Discussion Book
Define the Case Study What is Positioning, and Why Reporting Visual Aid
Important Aspect Is It Probably the Most
of Positioning Important Aspect of
Marketing?
6 Define and Quiz Products: Goods and Services Discussion Book
Articulate the Case Study What Do We Mean by Reporting Visual Aid
Goods and Product?
Services How Are Good Different From
Describe and Services?
Explain the Good What is the Firms Core
Different from Market Offering?
Services
Midterm Exam

7 Define and Activity Reports Brands Discussion Book

Articulate What is Brand? Reporting Visual Aid
Branding Why Brand?
Enumerate and What Are Brand Association
Define Brand What Are Brand Strategies
Strategies
8 Define and Activity Reports New Products Discussion Book
Articulate the Case Study Why are New Product Reporting Visual Aid
Importance of Important?
 New Product How Does Marketing
Enumerate and Developed New Product for
Define the their Customer?
Development of How Do New Products and
New Product Brand Extension Fit in
Marketing Strategy?
9 Define and Activity Reports Pricing Discussion Book
Articulate the Why is Pricing is so Important Reporting Visual Aid
Importance of Supply and Demand
Pricing Customer and Psychology of
Enumerate and Pricing
Define the
Supply and
Demand
Semi-Final
Exams
10 Define and Activity Reports Integrated Marketing Consumption: Discussion Book
Articulate the Case Study The Advertising Message Reporting Visual Aid
Importance of Group Project What is Advertising
Advertising Why is Advertising is
Enumerate and Important?
Explain the Goals What Marketing Goals are
of Advertising sought from Advertising
Campaigns?
11 Define and Activity Reports Social Media Discussion Book
Articulate the Case Study What are Social Media Reporting Visual Aid
Social Media What are Social Network?
Articulate the How is the Effectiveness of
Effectiveness of Advertising Media Measured?
Advertising
Media
12 Enumerate and Case Study What are the Customer Discussion Book
Define the Evaluations, and why are Reporting Visual Aid
Customer They Important?
Evaluation How do Customer Evaluate
the Product?
How do Marketers Measure
Quality and Customer
 Satisfaction?

Final Exams

I. TEXTBOOKS/REFERENCES:
Marketing Management
o Dawn Iacobucci
Marketing Management
o Edgar P Del Val

II. COURSE POLICIES:

1. All requirements must be submitted on time. Late submission will receive deductions.
2. No text messaging or entertaining of phone calls during class hours. Please be courteous, turn off your cell phone while
inside the classroom.
3. Students with 3 consecutive absences will automatically be dropped from the class roll.
4. Students who wished to drop the course must do so officially and not just stop coming to class.
5. Academic dishonesty: Any form of cheating or plagiarism in this course will result in zero on the exam, assignment or
project. Allowing others access to your work potentially involves you in cheating. Working with others to produce very
similar reports is plagiarism regardless of intent.
6. Problems encountered with the subject must be discussed to the instructor. Such consultation may be made in person
during designated time and at designated place.

III. Grading System:

10% - Attendance
20% - Quiz
30% - Activity / Case Report
40% - Major Examinations

IV. Consultation Period:

DAY TIME PLACE
W 12:30pm 1:30pm Faculty Room