Ned Herrmann model

Team innovation by complementarity and diversity

IST November 2nd 2015 | Maria Joo Martins
Who am I?
! Choose THE card that lets you answer this question.

! Explain why.

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WE ARE ALL DIFFERENT

Understand the reasons

why we are so different from
each other in the way we
think, act and learn

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Ned Herrmann's Whole Brain Thinking Model
Has impact on:
! Improving individual and team efficiency;
! Improving decision making, problem solving, planning and
communication;
! Creating a common language of interaction between teams and
individuals;

! Matching different people for the best result on criativity;

! Creating a better communication.

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Ned Herrmann's Whole Brain Thinking Model
Preferences are a kind of "lenses" that we use to perceive the world around us.

Key values and benefits

! Understand the reasons why we are so different from each other in the way we
think, act and learn;
! Know how to deal with diversity of the ways of being;

! Increase the variety of profiles in teams.

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Ned Herrmann's Whole Brain Thinking Model
This is a methodology internationally tested and used in the business world, both in
terms of individual and team diagnosis:

Whole Brain Thinking Model has given our managers a critical new method for improving
business planning, strengthening their teams and boosting efficiency.Jerry Smith, Field
Manager, Microsoft

The Whole Brain approach played an integral role in our recent successful efforts to increase sales
and improve customer satisfaction. Larry W. Green, Vice President, Global Marketing & Sales
Learning, Novartis Pharmaceuticals Corporation

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The brain is the source
of our performance.

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Ned Herrmann's Whole Brain Thinking Model

This is a preference model.

Indicates the type of behaviour that we

naturally use to process the information
received.

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Ned Herrmann's Whole Brain Thinking Model

Cont&ibution of science
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Ned Herrmann's Whole Brain Thinking Model
Paul MacLean
discovered

Cortical brain
Thinking Reptilian brain
Automatisms/survival
Limbic
Emotions

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Ned Herrmann's Whole Brain Thinking Model
Roger Sperry/Robert Ornstein
Left Right
hemisphere hemisphere

Linear Simultaneous
Verbal Musical
Mathematical Holistic
Meticulous Artistic
Sequential Symbolic
Controlled Emotional
Intellectual Intuitive
Dominant Creative
Analytical Spiritual

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Ned Herrmann's Whole Brain Thinking Model

CORTICAL BRAIN

ABSTRACT THINKING

LEFT BRAIN RIGHT BRAIN

LOGICAL AND CREATIVE AND
STRUCTURED EMOTIONAL

Manager of Management Education LIMBIC BRAIN

for General Electric (1970)

CONCRETE EXPERIENCE

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Ned Herrmann's Whole Brain Thinking Model
Left Cortical A D Right Cortical

Logical Global
Analytical Intuitive
Factual Integrative
Quantitative Synthetic

Organized Interpersonal
Sequential Sensitive
Planned Empathetic
Meticulous Emotional

Left Limbic - B C Right Limbic

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 Ned Herrmann's Whole Brain Thinking Model

Our preferences influence

the way we see the world

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Quadrant A

Me Ra/onal

Decision taking: Quantify
Examine the facts, discuss Realistic
rationally
Logical
Problem solving: Understand money
Formulate theories, solve Like numbers
logically, evaluate precision Analyze
Critical
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 Fivel
Quadrant B
Me Pragmatic Avoid surprises
Define procedures
Decision taking: Avoid risks
Determined, conventional,
based on procedures
Go till the end
Reliable
Problem solving: Organized
Pragmatic approach to problems Prompt
Plan

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 Quadrant C
Me Relational Like physical contact
Decision taking: Sensitive to others
Involve others, intuitive, Verbal
interpersonal, emotional Expressive
Problem solving: Emotional
Consider others, intuitive, Express feelings
take into account the Get involved
nonverbal behaviours and
emotions

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 Fivel
Quadrant D
Me Experimental

Decision taking: Take risks

Imagine, take risks, anticipate Impulsive
Curious
Problem solving:
Inventive, intuitive, see issues
Imagine
globally Like surprises
Speculate
Out of the Box
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Ned Herrmann's Whole Brain Thinking Model
The lenses The 4 Fs
A D

FACT FUTURE

FORM FEELINGS

B C

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 Ned Herrmann's Whole Brain Thinking Model

We speak from our favorite A D

quadrant.
We hear from our favorite
quadrant. Me Me
Easier communication is Rational Experimental
established between people
with similar preferences.
Me Me
However: Pragmatic Relational
The most complete communication is
established with the total brain.
B C
Teams are stronger when they have all parts
mixed together.
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Ned Herrmann's Whole Brain Thinking Model
NH Profile

Code
1 Very strong preference
1 Strong preference
2 Use
3 Avoidance

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Ned Herrmann's Whole Brain Thinking Model
Some aspects of the Team Brain Preferences Report

TEAM Preferences Profile Team Preferences Map

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Exercise 1 Buying a car

What questions are made

from each color?

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 Exercise 1 Buying a car

Searches information/statistics about performance;

Tries to know about fuel consumption;
Inquires about buying and re-selling price;
Makes comparisons with other cars;
Evaluates the cost and ease of maintenance;
Interested about the horsepower of the car;
Does research and knows what he wants.

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Exercise 1 Buying a car

Values the first impression and comfort;

Needs to love the car;
Likes the simplicity of the controls;
Is sensitive to the greeting of the seller and of
the after-sales services;
Feels what is the right choice;
Considers the recommendation of a friend.
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Exercise 1 Buying a car

Is interested in security and durability;

Questions the resistance of the materials;
Inquires about longevity, number of doors,
luggage capacity;
Interested on options such as alarms,
replacement keys;
Needs to understand how it works.
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Exercise 1 Buying a car

Observes the aesthetics, the colour, the novelty;

Wants to realize a dream, that the vehicle
corresponds to a creative image;
Likes to experiment;
Buys new models;
Takes risks.

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Exercise 2 Choosing a movie

Choose a movie you like and

try to think which color is
associated with it.

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Exercise 3 Inviting someone for a holiday

How would the BLUE invite the

RED? How would the GREEN
invite the YELLOW?

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Exercise 4 Creative Team

Which are the golden

questions that different
colors make when they are
part of innovative projects?

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Are you ready to use the 4 colors in the innovation process?

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Thank you!

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