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DOI 10.1007/s11846-015-0168-6
REVIEW PAPER
Received: 9 January 2015 / Accepted: 11 March 2015 / Published online: 24 March 2015
Springer-Verlag Berlin Heidelberg 2015
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1 Introduction
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Coopetition: a systematic review, synthesis 579
the research is still fragmented and limited (Bengtsson and Kock 2000; Mariani
2007; Gast et al. 2015), calling for a state-of-the-art article to help researchers to go
beyond naming, claiming, or even evoking it (coopetition) (Padula and Dagnino
2007, p. 48). Put differently, at this stage of research, a fine-grained and detailed
understanding of the conceptualization and operationalization of the coopetition
concept is needed to facilitate future research and practice in this domain.
Responding to this need, this article provides an overview of current coopetition
literature by presenting a thorough and unique synthesis and a critical review.
Previous reviews in this domain primarily utilized traditional review methods (e.g.
Walley 2007; Peng et al. 2012; Bengtsson and Kock 2014). Systematic search
approaches or the application of quality thresholds are rarely found. As a step
towards a more systematic overview of coopetition literature, yet without any
quality limitations, Gast et al. (2015) recently provided a combination of a citation
analysis and a systematic literature review and structured past, present and future
research accomplishments in this domain. To complement earlier reviews (e.g.
Walley 2007; Peng et al. 2012; Bengtsson and Kock 2014), we perform and present
the findings of a systematic literature review combined with the application of a
quality threshold, allowing a comprehensive, transparent, and replicable selection
(Tranfield et al. 2003) of high-quality contributions published in top peer-reviewed
journals. These merits enable us to present a broad and multifaceted view of
coopetition in order to synthesize the diverse areas within coopetition research, to
develop an integrative definition based on previous research, and to identify a
promising agenda for future research.
2 Foundations
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Some researchers argue that the origin of the coopetition construct dates from the
game-theoretical approach regarding real-world mixed-motive games in economics
research (Mariani 2007). However, most scholars agree that Raymond John Noorda,
CEO of the American multinational software and services company Novell, is the
one who coined the term coopetition and addressed it within the business
environment in the 1980/1990s (Luo et al. 2006) when he called for simultaneous
cooperation and competition among firms (Zhang and Frazier 2011). Though the
term coopetition was already introduced, it remained more or less under the radar
until 1996, when the new concept of alliances between competitors was explicated
by Brandenburger and Nalebuff. After their book Co-opetition was published,
scholars and managers began to recognize the existence of this new kind of inter-
firm relationship.
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Coopetition: a systematic review, synthesis 581
Databases
ABI Inform/ProQuest, EBSCOhost/Business Source Premier,
ingentaconnect, JSTOR, MENDELEY, ScienceDirect, Scopus,
SpringerLink, Web of Science, Google Scholar
Selection criteria
Keywords: co-opet* and coopet* in titles and abstracts
Peer-reviewed articles in business and management journals
Published until 2014
n=139 publications
n=82 publications
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Since 1996, when the first scientific article on coopetition was published in an
academic journal, the number of scientific articles has been growing steadily.
Figure 2 shows two peaks in 2007 and 2009, which are the result of increased
attention paid to coopetition in certain scientific journals. In 2007, the journal
International Studies of Management and Organization devoted an entire issue to
the topic Coopetition Strategy: Toward a new kind of interfirm dynamics?
(Volume 37, Issue 2) while in 2009, the International Journal of Entrepreneurship
and Small Business published a special issue on Coopetition and Entrepreneur-
ship (Volume 8, Issue 1). Due to such focus, a proportionally large number of
studies have been published in the International Journal of Entrepreneurship and
Small Business (seven articles) and International Studies of Management and
Organization (five articles), as well as in Technovation (four articles).
Making use of the journal ranking presented in Table 1, and categorizing an
article as A (n = 28), B (n = 21), or C (n = 33) if it is rated accordingly in
at least one of the three rankings, a large part of prior research has been published in
18
16
16 15
14
12
10 9
9
8 8
6
4 3 3 5
1 2 2
2 1 3 3
0 1
0
0 1
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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Coopetition: a systematic review, synthesis 583
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584 R. B. Bouncken et al.
Table 2 Applied
Method Number of articles
methodologies in coopetition
research (n = 82)
Conceptual models 15
Theory paper 13
Literature review 2
Qualitative methods 29
Case studies 25
Other 4
Quantitative methods 19
Regression analyses 9
Structural equation models 2
Descriptive analyses 1
Analyses of variance (ANOVA, MANCOVA) 1
Cluster analyses 1
Factor analyses 2
Other 5
Mathematical and simulation models 11
Mathematical modeling 7
Game-theoretical modeling 5
Mixed methods 8
Using a pie as a metaphor for the creation of a market and the subsequent allocation
of market shares, Brandenburger and Nalebuff (1996) already explained the
dynamics of coopetition in their seminal book. Initially, firms join forces in a
cooperative way as their primary mutual aim is to bake the largest possible pie.
Once the pie has been made conjointly, the firms strategy changes from
cooperating to competing, as each firm now wants to take the largest possible
slice of the cake for itself. In other words: each firm seeks to gain the largest market
power at the expense of the other market players. These dynamics have been
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Coopetition: a systematic review, synthesis 585
empirically shown between several producing companies, e.g., Sony and Samsung
(Gnyawali and Park 2011) as well as service firms (e.g. Ritala et al. 2009).
Relatedly, Bengtsson and Kock (2000) have disentangled motives in terms of value
creation and value appropriation. When firms aim to mutually increase industry
profits and create a bigger market for their products, they choose the cooperative
element for value creation. As soon as value has been created through combined
forces, the same companies turn against each other to appropriate as much value as
possible on their own. Gaining this greater value (e.g. Rusko 2011) and at least
achieving a winwin situation for all parties through a larger market (e.g. Liu 2013)
are major motives driving competing firms into coopetitive relationships.
This theory is supported by evidence for the smart card industry, as firms
dominantly cooperate in input activities (e.g. R&D activities, promotion of
standards, design implementation and development) and compete when they aim
to capture the largest share of the jointly created value through security, cost
reduction and characteristics of use (output activities) (MChirgui 2005). Similar
evidence is observed for the tourism industry where collaboration is needed to
promote a tourist destination and competition to increase the size of the business
(Von Friedrichs Grangsjo 2003). Thus, while cooperative behavior is observed far
away from the customer, activities closer to the customer are more competitive.
Some scholars have proposed that coopetition can be an effective response to
environmental threats and opportunities. With respect to environmental changes,
Padula and Dagnino (2007) have suggested an impact of changing and unstable
environmental conditions on firms coopetitive strategic behavior. Ritala (2012) has
shown a positive relationship between coopetition and firms innovation and market
performance in general and especially under the circumstances of high uncertainty,
positive network externalities, and low competition in the respective market.
Approaching the drivers for coopetition from a somewhat different angle, Mariani
(2007) has explored the role of the institutional environment for the emergence of
coopetitive strategies through the imposition of cooperation by regional policy
makers. Hence, firms external environment, being the market conditions, or their
institutional environment can push competitors into coopetitive relationships.
Additionally, Padula and Dagnino (2007) have postulated that the relative
knowledge structure of firms can influence the decision whether to cooperate, to
compete, or to do engage in both. This can be explained by the firms increasing
need for external knowledge and resources, as both are not distributed homoge-
neously (Bengtsson and Kock 2000; Enberg 2012) and are valuable to the firms
competitiveness and innovativeness in competition with rival firms. As the modern
business environment is quickly changing and uncertain (Ritala and Hurmelinna-
Laukkanen 2013), firms are constantly under pressure to keep up with these changes
in order to remain competitive. Here, partnerships with external partners, e.g.
competitors, become valuable (Roy and Yami 2009).
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of alliances (Enberg 2012). Competing firms are likely to have a more common or
similar knowledge base than non-competitors, which enables successful knowledge
sharing and integration more easily and supports the generation of new knowledge
and products (e.g. Ritala and Hurmelinna-Laukkanen 2009; Enberg 2012).
Furthermore, they are generally confronted with the same market conditions,
customer needs, and uncertainty problems which support a common perception of
future changes and help to develop innovations which are beneficial and profitable
for all parties involved (Baumard 2009). Thus, compared to simple alliances among
market players, cooperation between competitors entails crucial benefits for
innovation activities.
Empirical studies stress the positive relationship between coopetition and
innovativeness (see also Gast et al. 2015). Based on game-theoretical consid-
erations, Rodrigues et al. (2009) have suggested that coopetition can result in a win
win situation for all involved parties (in this case Apple and Nike) with respect to
increased sales, market shares, international brand recognition, and market
penetration. Similarly, a positive relationship between coopetition and the firms
overall competitive performance and their success in developing radical innovations
has been observed by Bouncken and Fredrich (2012). Along this line, Quintana-
Garcia and Benavides-Velasco (2004) have proposed that cooperation with rival
firms results in more radical product development than cooperation between non-
competitors.
Despite the tempting advantages, coopetition does not go without specific risks
and challenges, which have to be kept in mind especially when it comes to
coopetition in innovation activities. Coopetition is fraught with the risk of
opportunism and knowledge leakage. Both issues are of particular importance
when dealing with coopetitive innovation, as they can hamper the generation of
radical innovations (Cassiman et al. 2009). The coopetitive dynamics represent a
certain vulnerability to firms, who therefore need to carefully balance knowledge
sharing and integration against knowledge withholding and protection (Baumard
2009). In fact, firms are friends and rivals at the same time: friends who share and
rivals who withhold information and knowledge.
Cooperation and competition can also co-exist within buyersupplier and supplier
supplier relationships (e.g. Gurnani et al. 2007; Lacoste 2012; Eriksson 2008), and
just like coopetition between firms which are not connected via supply chains, the
involved firms seek to collaboratively increase potential gains while simultaneously
fighting for the largest gains (Wilhelm 2011). In particular, 13 studies have explored
this link in the sample. A closer look at this sub-sample shows that all studies except
one (Kotzab and Teller 2003) were published after 2007. Content-wise, these
studies all explore different issues, as for instance the role of coopetition in supply-
chain security (Bakshi and Kleindorfer 2009), coopetition and supply-chain
knowledge creation (e.g. Wilhelm and Kohlbacher 2011) and management (Li
et al. 2011; Ho and Ganesan 2013), coopetitive strategies of closed-loop supply
chains (Chen and Chang 2012), and coopetition in logistics (e.g. Kovacs and Spens
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Coopetition: a systematic review, synthesis 587
2013). Some have explicitly focused on vertical supply-chain relations (e.g. Kim
et al. 2013) and others have explored horizontal suppliersupplier relations (e.g.
Wilhelm 2011; Zhang and Frazier 2011).
In practice, coopetition is not always successful (Walley 2007), and to reap the
positive benefits, scholars have tried to identify success factors with respect to the
management of this type of inter-firm relationship. As coopetition, by definition,
includes cooperative and competitive elements, two different logics of interaction
are in place (Bengtsson and Kock 2000). For the cooperation phase to be successful,
a friendly mind-set is necessary, while hostility is caused when firms turn against
each other, striving to maximize their own benefit (Bengtsson and Kock 2000). As a
result, tensions on the inter- and intraorganizational level can occur. Hence, active
management is required to define what to share, with whom, when and under
which conditions (Levy et al. 2003, p. 642). Firms must separate pre-competitive
and competitive stages of the innovation process, for instance, to manage the flow of
information, knowledge, competencies etc. And to prevent the unintended sharing
of technologies and being imitated by the rival (Bengtsson and Kock 2000). By
means of a case study, Bengtsson and Kock (2000) have demonstrated that the
logics of interactions should be separated between different units within the firms,
since individual employees experience difficulties while cooperating and competing
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with each other at the same time. Moreover, they demonstrated that the degree of
proximity to the customer determines the division between cooperation and
competition: firms tend to cooperate with respect to activities far away from the
customer and to compete on activities that are closer to the customer (Bengtsson and
Kock 2000).
In light of these tensions, formal protection mechanisms should be implemented
in the management of coopetition to enable necessary sharing and integration while
hampering harmful leakage of knowledge, technologies, or core competencies. Chin
et al. (2008), for instance, have identified a hierarchical model of coopetition
strategy management in which the aspects (1) management leadership, (2) long-
term commitment, (3) organizational learning, (4) trust, knowledge and risk sharing,
(5) information system support, and (6) conflict management systems determine the
success of a coopetition strategy. As found by Gnyawali and Park (2011), three key
factors enabled the global firms Sony and Samsung to generate benefits of
coopetition: (1) a coopetitive mind-set of the management, (2) coopetitive
experience within the firms, and (3) complementary resources and capabilities.
These aspects were decisive for the success of the coopetitive agreement, as they
created a winwin situation for all partners. Enberg (2012) has illustrated that
frameworks can be developed which on the one hand enable and on the other hand
restrain knowledge sharing. The involved firms had drawn up a clear statement of
work to enable and establish knowledge integration (up to a pre-determined degree)
and a common understanding about the project. To achieve the latter objective,
standardized forms for, e.g., reporting systems were implemented. By means of
these mechanisms, the top management was able to control the process of
knowledge integration as well as the transferred content. Similar evidence was
given by Gnyawali and Park (2011), who observed that the balance between
knowledge sharing and maintaining uniqueness was achieved by means of formal
cross-licensing, which explicitly excluded differentiated technology patents from
the agreement.
When the partner is a direct competitor or possesses a high technological
similarity, knowledge integration and separation are two important issues. In these
cases, Hung and Chang (2012) have found that firms use contractual agreements
rather than fully integrated joint ventures to protect their core business and
competencies. In a similar vein, focusing explicitly on the relationship between
coopetition and innovation, Ritala and Hurmelinna-Laukkanen (2009) proposed that
the degree to which a company can differentiate and protect its innovations against
imitation can positively influence the firms ability to gain from coopetition.
In a related study, Ritala and Hurmelinna-Laukkanen (2013) explored how the
ability to acquire knowledge from external sources (absorptive capacity) and to
protect its innovations and core knowledge from imitation (appropriability regime)
(p. 166) affect a cooperating competitors development of incremental and radical
innovations. While both firm-related factors affect the occurrence of incremental
innovations, only the appropriability regime matters for radical innovations.
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Coopetition: a systematic review, synthesis 589
Coopetition enables firms to take advantage of synergy effects. Not only can costs
be shared, risks be mitigated, and economies of scales be realized by means of
mutual activities (Luo 2007; Gnyawali and Park 2009, 2011); involved companies
can also pro-actively pool their R&D activities (Walley 2007) and get access to
external knowledge and resources which they then can apply in their own company
(Bengtsson and Kock 2000). This can increase the effectiveness and efficiency of
the involved companies and generate a winwin-situation with lower overall costs
(Chin et al. 2008). Although this potentially implies lower costs for rivals, too,
Soubeyran and Weber (2002) showed mathematically that the benefit of lowering
ones own costs outweighs this negative side effect. As a result of the cooperation,
partners can develop a common knowledge base using both firms experience and
expertise (Ritala and Hurmelinna-Laukkanen 2009) that increases their innovation
capacity, as shown by numerous studies (e.g. Quintana-Garcia and Benavides-
Velasco 2004; Bonel and Rocco 2007; Ritala 2012). These advantages of
coopetition can improve the firms competitive advantage (Afuah 2000; Levy
et al. 2003; Ritala and Hurmelinna-Laukkanen 2009), as they can develop products
or services which they would be unable to create without a coopetitive partner or
only at a later stage (Walley 2007). This creates value for firms and customers, as
the interests of both the companies and the customers that they supply are best
served by a coopetitive balance of both competition and cooperation (Walley
2007, p. 16) and the risk of collusion (Mariani 2007; Walley 2007; Rusko 2011) is
minimal. Gnyawali and Park (2011) observed three positive key outcomes of
coopetition. In addition to the effects of coopetition on value creation (1) and value
appropriation (2), the industry as a whole benefitted from the technological
development between the firms, which induced strong reactions of other competing
companies and led to a drastic drop in prices (3).
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negatively. Opportunism (Levy et al. 2003; Baumard 2009) can be a critical issue,
too. The sharing of resources and knowledge can induce competing partners to
develop an opportunistic mind-set: they can use their power and force other parties
to act in a way which is only to the best interest of the stronger firm, they can use
jointly developed expertise for their own advantage at the expense of the other
(Bouncken and Kraus 2013; Pellegrin-Boucher et al. 2013), or they can become less
committed to the coopetitive agreement over time. Such a threat of opportunism and
knowledge leakage can impede the development of radical innovations (Cassiman
et al. 2009) and can harm the overall performance and competitiveness of coopeting
firms. Conflicting priorities among the coopeting firms can also be a source of
disagreement, as firms differ in aims and needs (Bonel and Rocco 2007). The case
study on San Benedetto SpA (Bonel and Rocco 2007) has shown that coopetition in
production especially can cause serious coordination and prioritizing problems and
that firms need to manage coopetitive relationships carefully.
All in all, research so far lends credibility to the notion that coopetition is a
double-edged sword (Bouncken and Fredrich 2012, p. 2060). On the one hand, it
can be positively related to the companys growth, its competitiveness and
innovativeness, and its ability to deal with the turbulent business environment. On
the other hand, it is fraught with difficulties in the sense that opportunism,
misunderstandings, and spillovers can hamper the positive impact of coopetition on
performance and innovation.
In the existing literature, almost all definitions of coopetition include one basic
element, i.e., the co-existence of the two logics of interaction, cooperative and
competitive, between the same actors (Gnyawali et al. 2006). In a narrow sense,
these actors can be direct competitors who operate in the same market offering the
same product/service (e.g. Bengtsson and Kock 2000). This perspective is mostly
applied when analyzing coopetition in dyadic or network relationships (e.g.
Bengtsson and Kock 2000; Gnyawali et al. 2006; Von Friedrichs Grangsjo 2003;
Gueguen 2009). In a broader sense, actors imply suppliers, customers, comple-
mentors or competitors (e.g. Afuah 2000, 2004), and the studies applying this
perspective address, for instance, coopetition with respect to supply-chain relations
(e.g. Kotzab and Teller 2003) or the impacts of technological changes (e.g. Afuah
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Coopetition: a systematic review, synthesis 591
While the topic of coopetition has gained interest in management and business
literature as well as in other areas, the research field is still fragmented and entails
certain limitations. Studies have been published in a wide range of scientific
journals and have dealt with a variety of research questions with respect to
numerous industries. As we explained in the review approach, a large number of
studies are published in lower-ranked journals, although the notion is currently
gaining more traction in higher-ranked journals. Besides, more than 50 % of the
reviewed studies applied conceptual or qualitative approaches, aimed at theory
development and not theory extension. Their primary goal has been to explore and
describe the field of coopetition for which in-depth qualitative analyses are
generally used (Eisenhardt 1989). The fact that only 17 of 82 studies have worked
with quantitative methods demonstrates that coopetition research is still in its
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are unique, valuable, inimitable, and non-substitutable (Barney 1991; Grant 1991)
can be a source of competitive advantage. In the search for missing but necessary
resources or capabilities, firms tend to turn to external players as suppliers,
customers or even competitors to engage in strategic partnerships or coopetition.
While access to those assets is certainly essential, the dynamic capabilities
framework adds the importance of the firms way of dealing with these resources
and capabilities once they have gained access to them. The sustainable competitive
advantage, required to match the evolving business environment, is then based on
the firms ability to accumulate, mobilize and deploy these capabilities (Teece et al.
1997) and not on the mere possession of them. Despite the importance of
capabilities, the link between (dynamic) capabilities and coopetition has so far not
been explored in depth (e.g. Quintana-Garcia 2004; Mention 2011). However, as
these will become more important in a dynamic and complex environment, it will be
crucial to delve into the conditions under which firms are able to coopete profitably.
Table 3 also highlights the importance of considering coopetition at multiple
levels of analysis, ranging from a micro level (individuals) to a macro level
(regional systems, industries, society). More generally, an ultimate research
objective could be to develop a multi-level model of coopetition, where the
activities of the various levels are linked in an integrative framework which explains
the logic and mechanisms across and between different levels as well as the
aggregation from one level to another. For example, how the coopetitive
relationship between two individuals explains the coopetitive behavior of the
respective firms, and how this ultimately affects the performance of the firms and
their relationship.
Besides largely being qualitative, much coopetition research has been quite limited
in terms of research contexts, which is problematic from a validity and
generalizability point of view. Coopetition has been explored comprehensively in
the context of knowledge-intensive, dynamic, and complex industries (e.g.
Carayannis and Alexander 1999) such as biotechnology (e.g. Quintana-Garcia and
Benavides-Velasco 2004; Lai et al. 2007), the IT domain (e.g. Ritala et al. 2009;
Bouncken and Kraus 2013), and high-tech industries in general (e.g. Gnyawali and
Park 2009; Pun 2013). These industries are shaped by inherent characteristics which
are likely to be driving forces leading firms into coopetition: shorter product life
cycles, convergence of multiple technologies, and increasing R&D and capital
expenditures (Gnyawali and Park 2009). As a result, firms in these industries are
confronted with a relatively high level of uncertainty and can benefit from
coopetition. Within technologically turbulent sectors, a coopetitive strategy can
increase the firms risk-sharing opportunities (Gnyawali and Park 2011; Hung and
Chang 2012). Such a strategic move helps to keep pace with the constantly changing
environment; companies can share important expertise and are better prepared for
the risks associated with an uncertain future (Bouncken and Kraus 2013). In
technologically turbulent sectors such as these, coopetition can offer a wide range of
strategic options and risk-sharing opportunities (Gnyawali and Park 2011; Hung and
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Chang 2012). However, only a few cross-industry studies have been conducted so
far. This is a clear limitation, as the obtained results are at least partly biased
towards the particular characteristics of the industry studied.
In addition to these foci on industrial or environmental contexts, coopetition
research has also been limited in exploring a greater variety of firms (see also Gast
et al. 2015). Especially in the wider context of entrepreneurship, i.e. in small and
medium-sized enterprise (SME), start-up or family firm research (e.g. Harms et al.
2010), it would seem to be a promising, yet underexplored possibility. For example,
only a limited number of studies have explicitly focused on the potential
contributions of coopetition in the context of SMEs (e.g. Levy et al. 2003; Morris
et al. 2007; Robert et al. 2009; Thomason et al. 2013), even though coopetition can
have important benefits for these firms. Due to their size, SMEs are usually limited
in their resources and market presence (Morris et al. 2007) and therefore enter into
coopetitive relationships (Thomason et al. 2013). These inter-firm agreements are
crucial for them (Gnyawali and Park 2009), as they can improve their resource base,
their competitive position in existing markets, and their entry in new or foreign
markets (i.e. internationalization). Most empirical results underline the importance
of coopetition for SMEs. For one thing, coopetition is associated with enhanced
financial performance of SMEs (Levy et al. 2003). Morris et al. (2007) have
concluded that coopetition can be a risk management strategy (p. 52) for SMEs in
the sense that overall uncertainty and costs can be mitigated. Hung and Chang
(2012) have stressed the importance of coopetitive strategies in light of the intensity
and complexity of present technological battles. Nevertheless, it has been shown
that coopetition can have both positive and negative effects on the technological
diversity of small firms (Quintana-Garcia and Benavides-Velasco 2004).
As for SMEs, coopetition can be advantageous for start-ups, which are also
limited in size and additionally have to cope with the liability of newness (Aldrich
and Auster 1986; Bruderl and Schussler 1990) manifested in a lack of resources and
relationships. Access to these missing resources can be facilitated by alliances with
external partners, as suppliers, customers or also competitors (Teece 1992; Gulati
1998). For a sample of biotechnology firms, Baum (1996) investigated the hazards
which small and young firms face. They found not only that alliances improve the
initial performance of the firms, providing access to information and capabilities,
but more importantly that alliances with competitors were not at all harmful.
Nonetheless, small and young firms are vulnerable in the sense that they can easily
be taken over by larger rivals. Thus, tension exists between the need for external
resources and the fear of being caught by corporate sharks (Katila et al. 2008,
p. 295). Future research should therefore aim to discover to what extent coopetition
can really solve the liabilities of smallness and newness and contribute to the growth
and success of these firms; when, how and why small and young firms should
engage in coopetition; to what degree coopetition can be linked to entrepreneurial
orientation and innovation; and which capabilities they need to successfully
coopete.
Finally, although family firms constitute the backbone of virtually every economy
(Xi et al. 2013), we found no studies which explicitly analyze coopetition among
family firms (or between family and non-family firm competitors). As those firms
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Coopetition: a systematic review, synthesis 595
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although several scholars have called for a need to balance knowledge sharing and
withholding (Bengtsson and Kock 2000; Levy et al. 2003). Here, protection and
differentiation mechanisms such as formal arrangements or the strict division of
cooperative and competitive elements (Bengtsson and Kock 2000; Enberg 2012) are
necessary elements. Despite their importance, there has been little research
concerning the possibilities by which protection mechanisms can be implemented
within coopetitive innovation processes.
5 Conclusion
The past two decades have witnessed a steady growth of publications dedicated to
coopetition. As a result, the current body of literature is vast, but due to a focus on
certain research areas in this field, the literature base is still limited. At this point,
research is needed to obtain an overview and critically evaluate what has been
studied in this field and what has been left out. In this vein, this study has taken a
broad look at present accomplishments in coopetition research, demonstrating a
number of gaps which need to be addressed in forthcoming projects to advance our
understanding about coopetition strategy as an alternative to the traditional
strategies of competition and cooperation.
To examine the fields current state, we conducted a systematic literature review
which was based on a broad sample of 82 high-quality peer-reviewed scholarly
articles obtained through a rigorous data collection process. We synthesized the
literature according to three main general themes, namely: (1) the scope and
development of the research on coopetition (2) coopetition as a strategy, and (3) the
management of coopetition. Without claiming that these are the only streams in
coopetition research, we believe that these paths are major avenues in the current
literature base. As part of our synthesis, we proposed an integrative definition of
coopetition. In addition, based on our findings, we point out some weaknesses of
current research and suggest research directions for the future. In essence, based on
our synthesis, we consider an elaboration of theoretical and empirical approaches, a
focus on contextual contingencies, and implications for innovation that involves
interorganizational knowledge flows to be promising areas for future research.
As with every other study, this article has limitations that need to be
acknowledged. First of all, although it is comprehensive in its kind, the systematic
literature review could be criticized for not including all relevant work on
coopetition, hence taking a slim selection of publications as a starting point for the
analyses. However, through the rigorous procedure of our systematic data
collection, we developed a literature base representing as completely as possible
the prevailing and influential thoughts within coopetition research. Therefore, the
probability of having omitted critical studies that would have strongly altered the
main conclusion is limited. Additionally, this review does not pretend to have
incorporated all existing conceptual and empirical findings on specific areas within
the research field of coopetition. In point of fact, this paper portrays the central
structure, foundations, and the main avenues of coopetition research on the basis of
a broad sample of high-quality scholarly articles. Moreover, we recognize the
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Coopetition: a systematic review, synthesis 597
limitations concerning the objectivity of the analyses results. Clearly, the choice of
data, the allocation of the main themes, and the interpretation of the results are
subjective. Other researchers might have conducted these steps in a different
manner, based on their individual and subjective assessments. To minimize this
issue of subjectivity, the multiple assessor method was applied. The individual
assessments were discussed until agreement was reached, and the present analysis
and interpretation represent the point of view of all linked researchers.
Overall, we believe that coopetition is more than a simple buzz word or just
another form of alliance research, describing the growing interorganizational
cooperative relationships between competing firms; it is an accepted and growing
stream of research in its own right on the intersection of strategy and several
neighboring research fields (such as e.g. innovation, management, entrepreneurship
etc.). Nevertheless, additional research is required to further explore its conceptu-
alization and its strategic applicability, as well as its management in different
settings.
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