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Call for Papers: Research based papers related to the main theme and sub-themes are invited
Call for Papers:
Research based papers related to the main theme and sub-themes are invited in a
standard format with an abstract of 300 words. Send the soft copy by
16 th August, 2017. Selected papers will be published in edited volume with ISBN
Delegate Fee:
Professionals & Corporate Executives
Research Scholars
Publication in ISBN Edited Volume
: Rs. 800/-
: Rs. 500/-
: Rs. 300/-
: Rs. 500/-
Two Day National Seminar
 Fee is to be paid by each authour of the paper individually and registration
for the seminar is must for paper publication.
 Payment should be made in the form of Cash / DD drawn in favour of
“The Principal, P.B.Siddhartha College of Arts & Science”, Vijayawada.
 Registration along with payment details should reach The Seminar Director
by 20 th August, 2017.
Innovation Management -
Accommodation: Provided on prior intimation on payment basis.
Venue : Siddhartha Auditorium
A strategic imperative for growth
Seminar Chairman:
Dr M.Ramesh, Principal
Sri V Baburao, Director
Prof.Rajesh C. Jampala, Dean +9866806069
22– 23 August 2017
Seminar Mentor:
Seminar Director:
Organized by
Seminar Co-ordinators :
Dr B.Jaya Prakash, Associate Professor, +91 9849813969
Dr R.Srinivas Rao, Associate Professor, +91 9849613143
Dr S.B.Rajendra Prasad, Associate Professor, +91 9440210697
Dr J. Durga Prasad, Senior Assistant Professor, +9848515628
Dr M D S Rahaman, Assistant Professor, +98669657567
Department of Commerce & Business Administration
P.B. Siddhartha College of Arts & Science
Address for Communication
Department of Commerce & Business Administration,
P.B.Siddhartha College of Arts & Science,
Siddhartha Nagar, Mogalrajpuram,
Vijayawada – 520 010, AP.
Contact : 0866 – 2479928, Fax : 0866 - 2492998
E-mail ID:
(Recognized by AICTE, Reaccredited at the Level “A” by NAAC,
Awarded ‘College with Potential for Excellence’ by UGC)
Vijayawada, Andhra Pradesh – 520 010
About the College: P.B.Siddhartha College of Arts & Science was started by Siddhartha Academy of
About the College:
P.B.Siddhartha College of Arts & Science was started by Siddhartha Academy
of General & Technical Education in 1975. Siddhartha Academy runs
19 educational institutions including Three Arts and Science Colleges, Three
Junior Colleges, Two Engineering Colleges, Two Public Schools, Medical
College, Dental College, Nursing School, Pharmacy College, Hotel
Management College, Law College and College of education. Five of the
Colleges are granted Autonomous status.
In keeping with recent trends in how organizations best become effective and
efficient in creating value - this seminar serve as a useful vehicle to build
relationships with leading researchers, academicians, practicing managers in
the field of innovation management through hosting insightful, high-quality
and lively interaction. This seminar also discusses various models
successfully practiced by leading organizations’ in achieving a non-liner
business growth through open innovation. Also are discussed enabler of
open innovation, catalysts, measurement parameters and other practices
P.B.Siddhartha College of Arts & Science was reaccredited at the level “A” by
NAAC in 2013, awarded ‘College with Potential for Excellence’ by UGC.
The college offers eight post graduate courses under autonomous stream.
Four of the departments were given Research Centre status by Krishna
University. The motto of our institute is “Atma deepo bhava” which aims at
developing complete potential in all aspects of life.
Theme of the Seminar:
Specific Objectives:
 To understand the concept of innovation and to identify steps to
nurture culture of innovation at various levels including individual,
organizational and national.
 To share various tools, techniques and organizational design
fundamentals that can make the organization much more innovative,
competitive and entrepreneurial.
The term ‘Innovation’ can be defined as something original and more effective
and, as a consequence, new, that ‘breaks into’ the market or society. As long
as India has as many challenges as it does today, innovation will have an
important role to play. The need for Innovation to our country has to be
addressed at two levels. The first is at the level of an individual organization,
the second at the national level. As organizations in our country are facing
severe competition from foreign entities, there is a great need for innovation.
With foreign competitors looking at India as a large growth market, Indian
companies are finding it difficult to source complete technologies from
others. Even if available, they are often too expensive. And, with the growing
emphasis on intellectual property, the option of copying without paying is
fraught with negative consequences. Working under limited resources and
delivering value to meet raising customer expectations is quite a challenge.
 To focus on open paradigm of innovation and to identify the required
technologies and catalysts to create a crucible to ideas, talent and
capital, coming from various sources.
 To provide a platform for sharing knowledge about the seminar theme
among practicing managers, academicians and policy makers.
 To observe the latest trends that has greater impact on business
models, economic growth, and social change and to document best
practices in the field of innovation.
 Open Innovation
 Role of governmental agencies in promoting innovation
 Technology role in innovation
 Startup eco system
 Innovation life cycle
At national level, it was only around 2009 that innovation entered the policy
lexicon when the government announced its intention to observe the next
decade as the Decade of Innovation it was essentially due to a realization that
given our resource endowments we could not hope to achieve our national
goals within a reasonable time by imitating the developed world. The desire
for innovation in India has also been driven by a search for low-cost
solutions to public problems.
 Drivers of Innovation
 Innovation, Creativity, Invention, Lateral thinking
 Innovation process models
 Measuring innovation
 Collaborative innovation /Disruptive innovation
 Innovation impact on societal development
 The future of innovation management
The fields of Management of technology and innovation have become new
concerns along with knowledge management in the ongoing third wave
revolution of human civilization. Globalization and competition have moved
innovation to the center stage of management. Entrepreneurial management
is now considered as a norm; not an exception. As the fourth wave sets in
and civilization looks for outer space explorations and advancements,
innovation management will gain much more attention.
 Innovation impact on Business Models
 Human Resource Management and Innovation
 Innovative Practices in Marketing Management
 Innovative Practices in Financial Models
 Innovation in Operations Management
 Responsible Innovation
 Entrepreneurship and Innovation
 Spirituality and Innovation