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CityofOakland
Planning&BuildingDepartment
250FrankH.OgawaPlaza,Suite2114
Oakland,CA94612
Attn:RebeccaLind
PlannerIII
Subj:Narrativeof32040thStreet
DearMrs.RebeccaLind,
GoldenRoadBrewing(GRB)ispleasedtoresubmitaproposedusetotheCityofOaklandsPlanning&
BuildingDepartment.Thesubjectpropertyislocatedat32040thStreet.Thescopeofthisdevelopment
istoreinventtheroughly8,600sqftofasphaltparkingandturnitintoanoutdoorbeergardenbrewpub
withanABCcompliantrecreationalarea.Wepreviouslysubmittedtheplansoftheprojectandhave
sincecreatedarevisionuponreceivingandconsideringcityandthepublicsfeedback.Belowisabrief
summaryofthesignificantchanges.
GapBetweenAdjacentUsesWeneededtoprovideaccessto4023Broadwayanddecidedto
placethedrivewayaroundtheprojectareatocreatealargernoisebufferbetweenouruseand
theadjacentuses.
ImprovedTrashNoiseImpactOneoftherepetitivecommentswastheconcernofincreased
trashrelatednoise.Althoughwecannoteliminatetheneedoftrashhauling,oursolutionisto
createasharedtrashenclosurewhichisrolledto40thStreetforpickup(projecttocoverthefee
ofrollingthetrashbin),whichwillreducethetrashhaulingrelatednoise.Thistrashenclosure
willbesharedwiththetenantsof4023Broadway.Thistrashplanwill(1)reduceindividual
dumpingnoise,(2)reducethetotalnumberoftrashpickupeventsadjacenttoresidentialuses,
and(3)movetheexistingtrashpickuplocationinthebackof4023Broadwaytothecurbof40th
Street.
HoursofOperationAfterdiscussionswithboththecityandneighbors,weagreethatatthis
time,thehoursofoperationshouldbe10AM10PMSundayThursdayand10AM11PMFriday
Saturday.
ReducedSeatCountAsaresultofthedrivewayadditionwhichwillpulltheprojectawayfrom
theadjacentuses,wehadtoreduceourseatcount.Thisreducesouroverallparkingdemand
andtrafficimpact.
OnSiteParkingWenowhave3parkingspacesonthepropertydedicatedforthebrewpub
use.Thiswillhelpalleviatesomeconcernofthestaffusingadjacentpublicparking.
PropertyUses:
Smallspecialtybatchexperimentalbrewery
Fastservicerestaurantwithalcohol(beerandwine)sales
Outdoordining
Onpremisesalesofalcoholmadeonandoffsitetobeconsumedontheproperty
Retailsaleofalcoholmadeonandoffsite(cans,bottles,growlers)foroffsiteconsumption
DesignIntentGoal:
SustainableReuseofSpaceandMaterials
DroughtResistantGreenSpace
FamilyFriendly
RestaurantHours:
SundaythroughThursday10AMto10PM
FridaythroughSaturday10AMto11PM
ContainerUsePlans:
Cellar/Brewhouse:
Brewingoperationswilloccurbetween7AM10PM.Thebrewerywillhavethecapabilityofbrewing
enoughbeertoserviceroughly75%oftheprojectedconsumptionontheproperty.Thecellarhouses
ourfermentationtanks.Thepublicwillnothaveaccesstothecellarduetoitstillbeinganactive
brewery,buttourswillbeaccommodatedonaregularbasis.
PointofSaleCounter(#31persiteplan,S1.0):
Whenacustomerwantstoorder,theywillcometothepointofsalecountertoplacetheirorder.After
thetransaction,customerswillwalkawaywithanumberthatallowstheserversfromthekitchento
deliverfoodtothecorrecttable.
Kitchen:
Our320sqftkitchensfoodmenuwillbeoptimizedtocomplementthecurrentneighborhoodofferings.
Wehavealreadyreachedouttoadjacentrestaurantstoensurewecollectivelyareenablingthegrowing
portfoliooffoodoptionsonthecornerof40thandBroadway.Thekitchenwillbeanemployeeonly
accessiblearea.
Storage:
Thisstructurewillactasdrystorageforthebreweryaswellasmiscellaneousstorageneedsforthe
restaurant.
ColdBox:
Thecoldboxwillserveasthedraughtbeerandkitchenstoragerefrigerator.
Restrooms:
Therestroomstructurewillserveallrestroomneedsfortheproperty.
OtherOperationalDetails:
BeerSales:
WewillonlysellGoldenRoadBrewingbeertogo
DraughtsalesshallbepredominatelyGoldenRoadBrewing
Wereservetherighttosellotherlocalbeerondraught
LocalManagement:
Ouronsitemanagementwilllivelocally
Onsitemanagementwillworkwithlocalcommunityorganizationstodevelopnewandunique
neighborhoodactivitiesandprograms
OtherInformation:
PhysicalpropertyboundarieswillbeABCcompliant
Atpeak,theonsitestaffheadcountwillbe20
Brewingschedulewillbeforecastedusingonsiteconsumptiondata
GoldenRoadisexcitedfortheopportunitytocallOaklandhome.Ifyouhaveanyquestionsor
comments,pleasefeelfreetoemailmeatBrandon.Smith@goldenroad.la.
Sincerely,
BrandonSmith
GoldenRoadBrewing