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Field Report on

Setting E-education co.

Submitted in Partial Fulfillment for the

“Award of the Degree”

Masters OF Business Administration

BHAGWANT UNIVERSITY

Submitted by: Submitted to:

Amit Manchandia Dr. S.S. Chouhan

M.B.A II- yr Head Of Dept.

Bhagwant University

2008-2010
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PREFACE

The objective behind MBA programme is to provide the practical aspect of organization working
& environment. This study helps to visualize & realize about the congruency between the
theoretical learning in the premises of college & the actual practices of management & working
behind followed in the corporate world.

It has been a good learning experience to do the detailed project report on setting up of the E -
education in Delhi as a part of my MBA program. The study has been made an attempt to gain
better understanding about how actually business is set up.

Under this, at first I generated the product idea, matching with my profile. The main objective of
the project is to the study the feasibility analysis of the E-education in India.

The financial analysis was done to check the financial feasibility of the project. It involved the
preparation of profitability statements and the balance sheets.
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ACKNOWLEDGEMENT

I express my sincere thanks to Dr. S.S Chouhan & Prof. B.K Garg. They provided me their
valuable help and guidance for completion of this report. They provided me all the necessary
information required to create this report. It was due to their effort that the report has been
successfully completed on time.

I am highly grateful to the management of Bhagwant University., Ajmer for giving me this
opportunity to work on this project and in this process attach myself with the huge learning on all
aspects from the study job and setting up new business plan to the wide understanding consumer
behavior about that product.

I am thankful to the other Faculty and Staff at Bhagwant University, Ajmer for providing me all
the information and help I required for the completion of this project.
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Table of CONTENTS

Topic Page no
Executive Summary: 4

Overview of the Market 5

Technical and key personnel 5

Financial Overview 6

Detailed Business plan 6

Industry Analysis 7

The future success 8

Back Ground of the Business 8

The functional areas of the business 9

Sources of competitive advantage of the business 11

Marketing Plan

Market Analysis 13

Pricing Strategy 16

Advertising and promotional strategy

Advertising 18

Offline 18

Online 19

Personal selling 19

Predicted Media Cost 20

Service Strategy

Advisory services 21

Orientation Program 22
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E-Learning materials 22

Online seminars 23

Advertising from institutions 23

External Market Influences 23

Technology and the Business 24

Strategic analysis 24

SWOT for the Business 25

Segmentation Targeting and Positioning 26

Operational Plan

Daily Operations 27

Location 27

Management and Organization 28

Personnel 29

Structure of the Organization 31

Financial Plan

Income and Expense forecast for 3 years 33

Balance Sheet Forecast for 3 years 34

Cash Flow Forecast for 3 years 36

Conclusion 37

EXECUTIVE SUMMARY
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The business “e-Knowledge India” will help those who are interested in obtaining
Knowledge in India. The business could be based on online and offline but most of the
functional areas contain online business. The web domain would be www.eknowledge.in.

The business is totally focused on Indian Education industry. This is both free and paid service
for the students. The E-Knowledge will help Indian institutions to promote them.

This business can be divided into two major areas such as education and other related
services through online and offline. The business consists of approximately 80% online and
20% offline activities.
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OVERVIEW OF THE MARKET

The Indian education industry is a fastest growing field. At present all are aware about the value
of solid education. There are institutes and individual persons who offer education service for the
people. But they fail to maintain the quality at a certain level. They only focus on making profit
or money. But if the market can be studied well and provide valuable services to the
students this will bring a better prestige and help the organization to make money as well.
Also the market consists of separate players e.g.- tuitions, higher education institutes but the
market doesn’t carry any of the players who concentrate at a wide range of services through
virtual world. The market has a better potential because in future we are going to live in a
virtual world. All the activities will be undertaken through virtual life.

The business strategic actions which will take the business to success are totally the effort made
on branding. Also the strategic decisions made on the following areas such as marketing
mix, segmentation targeting and positioning should be the key factors to achieve a
successful business. There are web sites in India with good contents and information, but they
are not successful due to lack of concentration on branding and promotions.

TECHNICAL AND KEY PERSONNEL

In this business there are more managerial key players. The marketing manager should focus on
capturing the market. The technical manager is responsible to look at the technical stuffs
such as data bases, site functionality. There should be a manager for accounts and finance.
The key personnel chart could be as follows;
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Post Areas to looked at

Directors Monitoring all the business area

Manager – Web site Designing, developing, checking the site

Manager- Accounts and Finance Responsible for the cash flow

Manager – Technical Date base, proper development and site functional

Panel of Professionals Handle all kind of educational activities- contract

Basic
Manager – Marketing Getting clients, students, career guidance offers,
advertisement etc

FINANCIAL OVERVIEW

This is a medium scale business that requires 6 million initial starts up cost. Since this is highly
depend on the technological aspect we have to invest much on computer equipment and
accessories We assumed/hoped this 6 million amount of capital can be raised through the
issue of shares among individual or through the investment of a highly established organization.
This capital requirement could be attained by the way of Bank loan too, but we have not
considered that option in our evaluation. If we have successfully broadened the business in
the first year we could expect a 15 % and 20% growth in the first and second year
respectively. This could lead the organization to manage the cash –flow in an efficient
manner and offer a better return on the capital invested.

DETAILED BUSINESS PLAN

Industry Analysis

Indian education sector can be divided into the following categories.

• Primary Education

• Secondary education
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• High School

• Professional Education

• Degree Programs (Local and foreign)

• MBA

• PHD

The sector consists of following activities. Primary education will be from year 1-5. Secondary
education starts from year 6 to Ordinary level and the high school represent Advance level in
India. The above mentioned are based on local education system, if we consider the
international system the same can be applied but the way of teaching could be different.
The scopes on the primary and secondary education are low for the local education system. But
for International schools the size of segments are low but can be targeted well.

Both International and local higher school studies can be considered as a good target
because those are the stages people look for better potential advices to grow. The student will be
happy if they can get good guidance from a recognized professor or lecturer.

Then the next could be the professional education sector. The graduate schools contain of
local and foreign universities and also the MBA programs. At present the 0rganisations
focus on the training and development at the working point. Also apart from education
the sector has a demand for better student consultant and advisers the education related
career guidance also comes to play a major role.

The trend is always growing. These days’ people know the value of education. Education and
other related fields are growing. The education level of women had increased. People live in
rural areas are more concerned on education these days. Number of tutorials are increasing, the
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level of personal classes growing, the professional education field increases. Students are
seeking for knowledge and guidance. So the industry always shows a good growth rate.

There are firms who carry orientation, training and development program for their
employees. Most of the Indian organizations realize the value of knowledge management and
learning culture.

THE FUTURE SUCCESS.

Currently Indian online market doesn’t show better growth rates but in future it will. People are
going to live in a virtual life. This is already adopted in foreign countries but in India it is still
growing. In future the knowledge seeking will happen online in India. These days’ people more
aware about online studies. The organizations are started to practice e-learning. In future the
trend for the following will definitely take place. Internet penetration in India is increasing
and most of the Internet service providers target with more broadband facilities. So home
connection will grow in future, which will make a good path to the virtual businesses.

BACK GROUND OF THE BUSINESS

Mission Statement of the business

“To be the prominent virtual organization to add value to all learning citizen”

Goals and objectives of the business

GOALS

• To position ourselves as a number one e learning provider in India

• Connecting all the people who seek for knowledge and guidance
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• Building a strong e-learning community in India

THE FUNCTIONAL AREAS OF THE BUSINESS

The functional areas of the business can be the followings:

1). Student advisory services through online students can request for advices from the
professionals employed by us. The advisory services can be divided in to the following areas
such as school level, Graduate schools and others. Students those who are facing difficulties in
their education can request for guidance through our web. They can book a time when they need
the service. Using online teleconferencing method they can talk to our expertise. If the students
need to get common guidance can go through and frequently asked questions. Also every week
there will be online seminars for students which they can watch and listen live or can watch the
recorded version.

E.g.- If a student who completes school and looks for a better guidance for his/her future then
through our web he need to select the adviser he preferred and select the area of advice and then
book a time. If more students prefer to book a particular adviser, the interested parties could be
placed on one category for the advice teleconferencing.

At this service level we need to assure the quality and the education of the advisor.

As part of an offline strategy we can make our guidance unit separately in every school. For
schools the service could be free of charge based on the sponsorship we collect. Using this
offline strategy we can target rural areas as well.

Also people who look for professional’s advices can be given like how to face and interview,
brain storming session, selecting your future career, the better education you can follow etc. we
can Offer the viewers a maximum number of articles to go through. If it’s a better article which
has more value the member could create online membership system to read it.
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E.g. - Those who get a premium membership can have unlimited access to e-education resources.

2) Online Seminars. At present India are less aware about online seminars. But in future the
need for online seminars is going to be increased. Using expertise we can undertake online
seminars and charge the people who view it. The membership might be premium, normal. Those
who get premium membership can access online seminars unlimited.

This can be targeted for International school students as well. They are well aware about internet
study. Using contracts with International schools the teachers can recommend us as a learning
tool for their study. Example if a London O/L comes we can arrange online seminars for the
students who take exam at that time. Or else there is another way to conduct this seminar

E.g. - Arranging an online seminar in a school hall which will enable the students to hear and see
our expertise who is conducting the seminar. Also the students can use our technology and raise
questions and obtained the answers for same from the expertise.

3) Orientation program Organization can create their profile with us. If they need us to make
orientation program for them we can make the arrangements. Using the personalized areas pages
they can request for orientation and training programs for their employees.

The orientation can be done by our expertise in whichever field requested by them.. For this we
should have the base of all professionals in Sri Lanka. Even if any universities wish to arrange
orientation program for the new intakes, this could be organized by us.

4) Foreign Contacts We can make agreement with foreign universities in order to give more
Opportunities for the Indian students. By using organization sponsorship we can send the top
Indian students to the foreign universities.
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E.g. - Top university student. Also for students who wish to follow foreign education can contact
us regarding the courses. A separate consultancy can be done for them. We should include all the
foreign university bases in our date base. So we can provide people valuable information.

5) Study articles and e-resources for students. We can publish Indian books, articles,
research papers, news and other educational stuffs for viewers. We can publish articles on
current market trends and the education trends in the web site.

6) Advertising Indian institutions who want to advertise with us can do so. They can advertise
the courses they provide and a completed profile about them. Students who seek for education
can go through the details from our web and apply or contact through online. An online
customer care executive can answer questions from the viewers through chat system or by
requested call number. Even if we are on offline the viewer can leave messages to take a call
back for them.

Sources of competitive advantage of the business

In India there is no business exist which targets Education sector. The sources of competitive
advantage of the business are

1) Professionals we contact (University Professors & lecturers, Industry experts, consultants etc)
we should try to capture all the well known professionals in India.

2) The high technical website connected with data base

3) Service excellence

4) Search Engine Optimization

5) First business in India.

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The service is totally giving high value to the users. The service should be in high quality and
should keep up the time. The ways in which the business create values are

• More feature in the web site.

E.g. - Online customer care, good site functionality, quick loading and downloading

• High Security online payment system.

• As a virtual business there will be continuous innovation which increases the customer
value.

• Promised service on promised time.

• Increase the possibility of e learning in Sri Lankan students.

• Create an edge in organizational level training and development.

• User preferred methods of services.

The business is depending on more factors to get it in the success point. The major
factors which will make the business success are

• Attractive professionals web site

• Recognized individuals ( Professors, lecturers etc)

• Technology (Database, tracking, etc)

• The price we charge

• The service quality

• The marketing communication

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When taking the key success factors generally the product web site play a major role. The web
should load quickly; the viewer’s should be able to access the web very easy, trusted purchase,
quick downloading and the physical appearance of the web. The service is again depending on
the professionals we have. The people like professionals, university lecturers, experienced
industrialists etc. Also the proper internet development is important for the business
success for tracking the details of visitors, sales, visitors’ segmentation etc.

Marketing Plan

Market Analysis

The business marketing can be divided into two. One is individual marketing and the other
organization marketing. The target market is shown in the following diagram.

E – Education in India
EE

Students {both local

Organization (Those
and international}.
who concentrate high
Individual on employee’s
Organization
School leavers.
development and
training).
Graduates.

Under graduates.
Firm seeks for
MBA follower. orientation program.

Phd. Education seekers.

Universities.
Foreigners.
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The market contains all categories of students in India.

If we take the students market, special target would be the people who complete Local /
International. The scope of targeting less than the above grade is low because the need
for 3rd party guidance is low. The parents provide the fullest support for their children. Student
consultancy is very important in the age mentioned above. Because sometimes student do not
express their problem and questions to their parents freely and this is the age most of the students
struggle themselves. The principle is the same for both local and international students. At these
level students who seek for online material is less except in an International school.

Also when ever people complete their A/L definitely they look for better guidance. The value of
guidance is very high if it has been given by a talented and recognized advisor. The increased
concern on education creates demand for better education consultancy and advisory service. The
scope exists for online because the professionals will not be able to visit the particular school
during their busy schedule. But if the student books the service on online he/she can view it
through online in the night as well. The professional we recruit may give the guidance by
staying at home.

Also if we take the school leaver market the chances of targets are high. There are people who
struggle to take a decision on their professional studies, some look for work advices, some
people seek for foreign chances, and some are undecided what to do. Whatever the education
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even it’s local or foreign definitely people look for their future guidance. This level market
contains the activities like looking for foreign universities, works, professional courses etc.

Undergraduate market contains greater opportunity for us. They are the highest information
seekers. The number of Sri Lankan webs who provide information related to Indiais very low.
Also undergraduate greatly look for career guidance in most of the instances. The online
seminars will be very useful for them. The seminars can be conducted in all the education area.
They also can be targeted with job opportunities based on our client base.

Graduates are people who seek for MBA programs and future career guidance. Most of the
graduates those who just passed the universities generally look for better advice and consultancy.
Because they are not sure which filed of work they have to actually target.

MBA and PHD followers are small target but they can also be attracted with research papers.
They can upload their researches and other stuffs to their member page. If they want to levy a
charge for their papers, this can be done. A charge could be levied from the viewers and this
amount could be remitted to the owner of the article.

If you take the business sector the opportunity lies in the training program level. At
present most of the organizations highly concern on giving training for their employees. These
training programmes could be arranged by us at the request of the employers and a charge could
be levied for this service... This is a kind of Offline activity. But all the contacts will be done
through online. At the final confirmation the representatives will visit the organization and make
further arrangements. (Foreign Contact)

There are universities who seek for student orientation but lack in arranging suitable
person. Like an intermediary we can connect them with our top professionals.
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Pricing Strategy

Advisory services Charges

Primary education:

Local schools Rs.1, 500.

International School Rs.3, 000.

Secondary Education:

Local Education Rs.1, 500

International School Rs.3, 000

Higher Education:

Local Education Rs.2, 000

International schools Rs.4, 000

School Leaver Rs. 5,000

Undergraduate:Local universities Rs, 8000
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Foreign universities Rs. 12,000

Graduate and MBA seekers Rs. 15,000

Advertisement
charges

Banner in our website Rs. 5000 Per Month

Business profile – if it has profit focus Rs.100,000 per Semi

Sponsorship Vary

Sub domain Rs.10000 per Month

Link Rs.3000 per Month

Online seminar charges

(Annually)

Premium membership Rs. 20,000

Platinum membership Rs. 10,000

Silver membership Rs. 8,000

Orientation program charges per

program

Full service Rs.2, 00,000

Half serviceservice
University Foreign
Local Rs. 1, 00,000
Rs.
Rs. 50,000
20,000
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Foreign Education Guidance

Foreign Education Guidance Charges

Full Service- With Registration Based on the total cost

Consultancy Services 25,000 Rs

Articles Access Charges

Premium Membership Rs.20, 000 per year Unlimited access

Month Membership 2000 Per Month – Limited access

Month Membership Rs. 2000 Per Month – Limited access

Note- the price mentioned here might depend on the individual or professional as well. The
quality, the education level also play a role when determining the price.
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Advertising and promotional strategy

This can include both above and below the line strategy. The promotional mix could contain both
online and offline activities.

ADVERTISING –

Offline

News Paper advertisements can be published. The print media should be targeted with all the
with education section, business sections etc. The print media advertising could be targeted with
the followings publications such as the business weeks, LMD, university publications,
newspapers education weekly attachments, Organizational publications etc. Also when targeting
the firms with advertising program we can publish our leaflets in their notice board. Street
bill boards and banners near our targets can be hanged.

Online

In India search for education materials and related stuffs are high. So we can run PPC
campaigns in Google, Yahoo and MSN. Whenever a search comes based on India education or
topics we can be display our web in the top result. Also in the online PPC advertising bidding is
generally low. With reasonable bidding we can come up in the position. E.g. - 0.8 $ per click. If
it costs more for us can adopt to pay per click action and we have to pay for the Google or Yahoo
if there is any action happen in our web site. The targeted key words could be Indian education,
education India, education in Sri Lanka and all the words related to education. Our results can be
displayed when someone makes search regarding Sri Lankan education and learning.

India is in a boom in the social networking sites. People regularly go for Facebook and other
social Medias. We can send Facebook flyers to capture Indian, which we have to pay when an
action happen in our web. When targeting we have to make sure that we set the flyers to people
who belongs to Indian network.
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There are Indians direct marketing companies with email addresses of Indian professionals,
lecturers and students. We can send direct mails informing them about our service. E.g. -
Inotrend International contains 70,000 emails in their base. Once we develop our customer base
we can send the promotional mail through our technical stream.

Personal selling

We can send our representative to Indian schools (both local and international),
Universities (Private and government), firms (multinationals and larger firms specially) and
canvas about our service and the web site.

As a public relations activity in the initial stage we need to publish our web and service launch
in the news papers and online press Medias, which will create awareness about our brand at
the initial stage.

Also as a promotional strategy we can concentrate on Search Engine Optimization as well,

which will get us in the first result (Organic Position). So in future we can be able to save our
cost. The web site can be optimized to search engine friendly. So who ever search any education
key words, our web results will appear in the first ten lists.

Predicted media cost

Advertising Cost for first year

Ad words (google, yahoo, 1,000 $ yearly budget – Spend based
MSN) on clicks

News papers Rs.10,00,000

Print Media Rs.5,00,000

Search Engine Optimization Rs.2,00,000

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Public Relations Rs.50,000

Direct Mails Rs.50,000
Face Book Flyers 500$ per Year – Spend based on
Clicks
Magazines Rs.2,00,000
Banners Rs.30,000.

Service Strategy

Advisory services

To get an expert advice the student should get register with www. eknowledge.in. once they get
registered then there will be a personalized page created for them. After that they can be able to
select their services they need. If a student wants to get advices regarding careers he can select
the desired advisor and first make the payment. Then can select the desired date for the advice.
Those who don’t have video cam at home and to get the online advice, can access it
through the web site video cam which is connected to our own server.

If the student wants to access the online seminars then can access it by logging in. But
except advisory services if the student wants to download papers, view online seminars the
membership services can be applicable. The member should pay a premium membership and
access all the material of eknowledge.in also there will be free articles, download and seminars
which can be accessed too. This is depending on the importance and the copy rights.

Also we have to get links from foreign universities and colleges. Students those who are seeking
foreign education can access all the relevant information about foreign universities and
colleges. They can apply through us. For this we have to get connected with foreign universities
and colleges.
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Eg- If an International school student need to get an advice from a well known
professional then he need to login to our web site. Using the profile section can select the desired
person from who he would like to get the advice. Then select the time and date and make the
payment, which will automatically notify to the professional. Then the student can contact
him at the selected date and communicate with video conference system. For this if the
student has a web cam can communicate by looking face to face. If not he/she can only see the
professional in the set up video stream. For this we have to set up technology at every
professionals house we make contract. Also most of the Indians top professionals are available
during the night. So he can make available at their desired time. If the students do not have
internet facility at home then he can make the appointment at our office and meet him personally
or directly. This might be the option for the time being.

The service can be applicable for all individuals who seek for advice related to education.

Orientation Program

Generally this is an offline activity. If any organization needs to arrange an orientation Program
for their employees they can send the request to us through the web. They can create a business
page in the web and send a request to us. All the arrangements will be done by us including
arranging the experts, program arrangements etc. Apart from orientation if the organization
needs to get training and development services all the services will be arranged with greater
service excellence. We can take the responsibility from the start to end of the Training and
development program.

There are universities in India arranging various kinds of orientation program for their
new comers and students. This can be arranged by us. The orientation will be provided by our
professionals. They may be industrial experts or the education expert.
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E-Learning Materials

We can upload enough e resources to student to improve their learning. But if it’s a
premium article like research papers and publication by top professionals then the viewer need to
pay for it. It depends on the article they select. They can be able to view the unlimited
article in our web site by paying a premium membership. We can take the responsibility
through the online credit card system, But for the time being they can make the payment to our
branch as well. Also if a person need to view a research paper uploaded by the
professional then he has to pay for him through us. The learning materials will contain all
the resources. The articles could be based on areas such as Commerce, Science,
technology, arts, economics, marketing, accounting etc. If a Indian need to publish
his/her finding to all then he/she need to create a personal profile and can upload all the
materials through our web site. If she/ he think that it has to be paid for viewing, then the
viewer need to pay.

Online seminars

We can publish online seminars for the people. We will be notifying the seminar time in the web.
If the organization or individual need to access it can go online and listen to it live. Or else they
can view the recorded version. For this they will be charged.

Advertising from institutions

Indian education institution can make advertisement with us. If they have courses and degrees to
promote they can create their profiles in our webs site and promote their services. For this they
have to pay us as advertisement charge.

External Market Influences

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There are external market influences for this business which can be classified in to the
followings. They are Economic, social and technological The impact of economic factors
may not influence much on us. When it comes to education these days people are willing to
spend if it has a good value. They spending rate will be higher in future.

Social market might influence us in more ways such as attitude towards online purchase, their
income, and willingness to spend time on internet related education. But here also if the business
can provide a better value for them then influence might not impact much on us.

Technology is our heart of business. So whenever the technology changes we need to adapt our
selves. Example – hosting servers, change in video stream communication, data bases (Data
mining) integration of new operating system, updating technical personal etc.

Technology and the Business

Since our business is highly depend on the virtual operation we have to give more
attention to the technical advancement. The technology we use should be updated and capable
enough to attract our customer base. To make our promises true, we should have to use the
effective Unix system technology. We propose to use a mix of Html, Java Script, MySQL
and PHP language to design the website and the related functions to cater the all kind of
customer expectations. In order to facilitate our learning citizens in the way of audio/ video
communication format, we have to use Flash Streaming technology. Apart from that we have to
maintain large databases and CGI’s in prominent manner to fulfill the database marketing needs
and advantages. Our attention towards technology is high in rapidly changing technological
environment.

Strategic analysis
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The strategy could be focused strategy because we target the particular industry which comes
under learning industry. In India the industry has sufficient market size and growth rate and no
existence of competitors. Once we build up the business we can go for market development by
using our current portfolio and target other geographic countries which have high demand for
Indian professionals. We can focus the market with differentiation in services we provide and get
the first mover advantage. But anyway this business can be copied by others but the branding we
do will make success for us in future.

SWOT FOR THE BUSINESS

Strength of the business

1). Expert Professionals

2) Technology enabled

3) Learning resource databases.

Opportunities

1).Increasing internet penetration will tend to grow

2) Awareness of education increases

3) Increase number of foreign education seekers

4) Organization needs on T&D increases

5) The search on Internet

Threats
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1) Arrival of new competitors.

Segmentation Targeting and Positioning

Segment is based on the variable mentioned above on the customers. The segments could be

1) Schools segment

2) Professional education segment

3) University segments both foreign and local

4) Organization segments

5) MBA Segments

6) Foreign education

The desired positioning map for the business

High quality service

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Low price High price

Low quality service

OPERATIONAL PLAN

Daily Operations

The operation and process of the business happens daily online and offline activities. The web
process is totally depending on the servers and databases. Daily web operation will be done in
the office which could be rented out in office. The web process daily includes

1) 24 hour customer service – online toll free calls and chat ( one customer service will be
appointed per day in the first year of operation)

2) Site maintenance and checking – Checking for errors and technical problems

3) Server restarts every day to make effect new uploads

4) Database maintenance

5) Monitoring networking with the house connection of professionals and units

6) Editing ad words in Google yahoo and msn and monitoring the cost.

7) Quality Assurance Department every morning needs to ensure the assurance of the web site.

Marketing operations daily include the activities of visiting organizations and universities to
capture new projects. Meeting up professionals and educational experts to make contract with us,
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monitoring day to day operations and checking the related weaker activities and overcoming the
barriers and make sure marketing operations not contain any error and look for new web
marketing opportunities to promote the business.

Location

The location of the business should contain a one floor building in an industrial area in Delhi.
There should be a separate server and database room and Customer service call center. Also the
location of the building should be easily accessible by everyone in the beginning stage, because
there may offline activities as well.

The needed technical equipments for the operation are computers, server monitoring
system, web video conferencing platform, web teleconferencing platform.

Management and Organization

The company should be registered as a private limited liability company under the company act.
In order to incorporate the company we shall make an application in a prescribed form to
the registrar of companies signed by the initial share holders of our company together with
following documents.

1. Name of the company and a declaration that the name is identical

2. The articles of association of the company which contain the main objectives and other
information.

3. The consent of the each person who has agreed to be director of the company

4. Consent in prescribed forms that who are to be appointed as initial secretaries of the
company.
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After receiving the certificate of incorporation which is treated as a conclusive evidence of the
business, we can start the operation officially. We proposed to issue Rs 10 worth of 10,00,000
shares to raise capital of 10 Million in order to fulfill the start up cost requirement.

Personnel

The number of employees for the first year of operation includes approximately 20 employees.

posts Area to look at

Director Monitoring all the business area
Manager - web Designing, developing, checking the site
Manager – marketing Getting clients, students, career guidance offers,
advertisement etc

Manager accountant and finace Responsible for the cash flow

Manager – Technical Date base, proper development and site

functional

Panel of Professionals Handle all kind of educational activities-

contract
Basic
 32

Marketing Executives Capturing new clients, monitor marketing

environment

The employees we recruit should be talented, and skilled. Our main asset would be the
professionals we are going to make contract. All are well known Indian professionals like
industry experts with high experience, professors, lecturers and consultants. We can find and
attract them by a personal visit to their place. The top management will be responsible to
get them first into the business.

For the technology department we should recruit qualified personnel’s with high benefits. The
marketing executives can be recruited from universities and through recruitment agencies.
All the marketing executives should contain knowledge on web sites and online activities. There
would be an added advantage if they have experience on virtual organizations.

Pay Structure

Directors – Rs.70, 000 each

Marketing Manager – Rs.50, 000

Manager Product development / Web Master – Rs. 50,000

Database Handler – Rs. 40,000

Technology leader – Rs.30, 000

Technical staff 5 – Rs.25, 000 each

Marketing executives – Field 2 – Basic 10,000 + Commission based on their clients

Office 1 15,000
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Director
The salary structure will
be for the 6 months operations during their probation period. Then it will be increased. All the
recruited employees will be on a 6 month probationary period. If they perform well the
remuneration will be increased. Also detailed policy manual will be given for them to follow.
The common policy will be agreed in the first to management meeting which will be held
in the first year of operations.

Web Master Marketing Data-Base Finance manager Manager-

Manager Manager technical

Marketing Executive Technical staff

After the first year of operations the number of employees will be increased in every
department. E.g. - Additional 10 technology staff, 5 marketing executives & an account
executive.

Financial Plan
 34

This is an Internet venture that, of course, depends on the developing financial prospects of the
growing Internet world. To make it work financially, we need to increase valuation on schedule
to bring in substantial additional assets. For that reason we have increased the PPE time to
time in order to fulfill the requirement of changing technology and striving need. We are
proposing to spend Rs.5 Million as a start up cost at the beginning of the operation.

In designing the financial plan of the e-knowledge India ltd, we have considered the
following aspects.

Assess the business environment (Virtual Business –Asset Based company)

• Confirm the business vision and objectives ( Attain good return )

• Identify the types of resources needed to achieve these objectives

• Quantify the amount of resource (Work force, equipment)

• Calculate the total cost of each type of resource

• Identify any risks and issues with the budget set(Sector Under rapid changes)

Performing Financial Planning is critical to the success of any organization. In focusing the
financial plan here we have taken some assumption.

1. Finance have been obtain by the way of issued of share capital of 600,000* Rs 10
shares.

2. Inflationary factors not taken in to account

3. Taxation is at the rate of 15%

4. No any dividend is paid to the shareholders

 35

5. All the surplus cash is deposited at the bank (No investment were made)

6. Since this is service organization and our operations are diversified, we could not

Predict unit basis sales forecast or break even analysis.

Income and Expense forecast for 3 years

E-Knowledge (PVT) LTD

INCOME STATEMENT FOR THE YEAR ENDED

Particulars 31.12.2009 31.12.2010 31.12.2011

Revenue Rs130,00,000 Rs180,00,000 Rs220,00,000

Cost of Sales Rs. 70,00,000 Rs.90,00,000 Rs105,00,000

Rs.60,00,000 Rs.90,00,000 Rs.115,00,00

Other Operating Income Rs(5,00,000) Rs(8,00,000) Rs(8,00,000)

Administrative Expenses Rs(58,00,000) Rs(65,00,000) Rs(78,00,000)

Distribution Cost Rs(21,00,000) Rs(18,50,000) Rs(20,00,000)

 36

Other Operating Expenses Rs(3,00,000) Rs(3,00,000) Rs.(3,50,000)

Finance cost Rs(1,00,000) Rs.(1,00,000) Rs(1,50,000)

Profit and loss before tax Rs(18,00,000) Rs10,00,000 Rs20,00,000

Income Tax - Rs(50,000) Rs(3,00,000)

Profit and loss after tax Rs(18,00,000) Rs.9,50,000 Rs.17,00,000

Balance Sheet Forecast for 3 years

E-Knowledge (PVT) LTD

BALANCE SHEET AS AT

31.12.2009 31.12.2010 31.12.2011

Non Current Assets

Property, Plant & Equipment Rs26,40,000 Rs27,60,000 Rs33,90,00

Current Assets:

Trade & Other Receivables Rs5,00,000 Rs7,00,000 Rs8,50,000

Cash in hand and at Bank Rs17,60,000 Rs27,90,000 Rs47,10,000

Total current assets Rs22,60,000 Rs34,90,000 Rs55,60,000

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TOTAL Rs49,00,000 Rs62,50,000 Rs89,00,000

EQUITY & LIABILITIES

Capital & Reserves

Issued Share Capital Rs60,00,000 Rs60,00,000 Rs60,00,000

Accumulated Profit / (Loss) Rs18,00,000 Rs9,50,000 Rs10,50,000

Rs42,00,000 Rs50,50,000 Rs70,50,000

Non Current Liabilities:

Provision for Retiring Gratuity Rs3,00,000 Rs5,50,000 Rs8,00,000

Current Liabilities

Creditors & Other Payables Rs4,00,000 Rs5,00,00 Rs8,00,000

Provision for Taxation Rs1,50,000 Rs3,00,000

______________________________________
_

Rs4,00,000 Rs6,50,000 Rs11,00,000

______________________________________
_

Total Equity & Liabilities Rs49,00,000 Rs62,50,000 Rs89,50,000

 38

Cash Flow Forecast for 3 years E-Knowledge (PVT) LTDFOR THE YEAR ENDED

Particulars 31.12.2009 31.12.2010 31.12.2011

Profit and loss Rs(.18,000,000) Rs.10,00,000 Rs.20,00,000

Adjustment:

Depreciation Rs.3,60,000 Rs.3,80,000 Rs 3,70,000

Provision for retiring Rs.3,00,000 Rs 2,50,000 Rs.2,50,000

Operating profit before changes in Rs.(11,40,000) Rs.16,30,000 Rs.26,20,000

working capital

(Increase)/decrease in:

Trade and other receivable increase/ Rs.(5,00,000) Rs.(2,00,000) Rs.(1,50,000)

(Decrease)

Creditors and other payable Rs.4,00,000 Rs.2,50,000 Rs.4,50,000

 39

Cash generated from operation Rs.(12,40,000) Rs.16,80,000 Rs.29,20,000

Income tax paid - Rs.1,50,000 -

Net cash from operating activity Rs.(12,40,000) Rs.15,30,000 Rs.29,20,000

Cash flow from investing activity:

Purchase of Property, Plant & Equipment Rs.(30,00,000) Rs (5,00,000) Rs.(10,00,000)

Proceeds from sale of Computer

Equipment
Net cash outflow from investing activity Rs.(30,00,000) Rs.(5,00,000) Rs.(10,00,000)

Cash flow from financing activity:

Issue of share Rs.60,00,000 - -

Net cash flow from financing activity Rs.6,00,000 - -

Net increase / (decrease) Rs.17,60,000 Rs.10,30,000 Rs.19,20,000

CASH - BEGINNING OF THE YEAR - Rs.17,60,000 Rs.27,90,000

CASH AT THE END OF THE YEAR Rs.17,60,000 Rs.27,90,000 Rs.44,10,000

CONCLUSION

The business is totally focused on Indian Education industry. This is both free and paid service
for the students. The E-Knowledge will help Indian institutions to promote them.
 40

The business “e-Knowledge India” will help those who are interested in obtaining
Knowledge in India. The business could be based on online and offline but most of the
functional areas contain online business.

What I concluded from the study of the Report that this type of business is very beneficial for
those students such as local, international, school leavers, graduates, undergraduate and
professional students in their career building. In the present scenario there are very few
competitor who provide all this services which was provided by the company to the students,
there are some colleges and institutes which provide learning to their corresponded students.

This business is fully based on technology; therefore it needs updation of technology in regular
interval so as to provide fastest and uninterrupted services to its clients.

This business will grow slowly but it would fetch good profit and profits for the business in near
future.