DRIVING

PRODUCT QUALITY
MANAGEMENT
ACROSS
THE CONSUMER
EXPERIENCE LIFECYCLE

Chris Harries
Director WW Industry, Microsoft
Microsoft Research video
DRIVING
PRODUCT QUALITY
MANAGEMENT
ACROSS
THE CONSUMER
EXPERIENCE LIFECYCLE

Chris Harries
Director WW Industry, Microsoft
An industry in transformation

4
"We want to understand our customers at
the moment they step into the showroom...
Celso Guiotoko,
CIO, Nissan Motor Company
We need to eliminate the word satisfied from
our vocabulary. Satisfied for me is vanilla.
We need to delight. We need to amaze. We
need to provide extraordinary.
Steve Cannon,
President & CEO, Mercedes-Benz USA

The key is how to make those (online)
interactions, and do so as efficiently as
possible..
Deirdre Borrego,
Vice President & GM, J.D. Power
In this age, the only source of competitive
advantage is the one that can survive
technology-fueled disruption:
an obsession with customer experience.
Harley Manning,
Forrester VP

SECTION 1

An industry in
transformation
5
Digital
disrupters
in the new
world of

Automotive
Digitization of Disruptive New services Transforming Changing Increasing risk
consumer digital via connected value chains via workforce management
experiences innovation vehicles the Internet demographics complexity
of Things

6
The era of systems of
intelligence is here
Cloud+Data
Client-server Web/Mobile
Devices

Systems of Systems of
Record Engagement Systems of
Intelligence
8
Digital is Staying ahead
by anticipating

changing
Working whats next
smarter
with smart

how
machines
Delighting
customers
with richer

business
Innovating with Adapting experiences
crowdsourcing the business
and data through

gets
intelligent
operations

done "Every
Digitalbusiness
businesswill become
is the
acreation
softwareof business, build
new business
applications, use advanced
designs by blurring the
analytics
digital andand provide
physical SaaS
worlds.
services,
Source: Putting Digital Business to Work in 2015. Gartner.
Satya Nadella, CEO Microsoft, Convergence 2015 9
Product definition evolution
1930 1978 1996 1999 2005 2014 2015+

Mechanical

Electrical

Electronic

MODERN PRODUCT ROM Software

DEFINITION Embedded O/S

Predictions Mechanical

RAM Software

Multifaceted interaction Services

Operating System
Electrical

Cloud connected Apps

Upgradable Apps
Public Marketplace
Electronic
Ecosystem enabled Data Feeds

Functionality online Embedded

Software Data Services

Private
Marketplace
Prediction
Service
2015 Microsoft Corporation. All rights reserved. 10
 Microsofts journey
From Software to Productivity and Platform Company
Deliver fluid Work like a Unlock insights on any Respond more quickly
experiences that network in a data and make to changing business
What had to change:
transcend time, place, modern workplace smarter, faster needs with a flexible,
context, and device decisions hybrid cloud
1. Digital Service Availability/Support 24*7, 365 days/year, all markets
1.5 billion people 1.1 billion 60%
2. Redefined
use Windows Engineeringpeople use Office
of the Fortune 500
57% of Fortune 500
- dayDesigning services for high availability, continual upgrade
every

200- million 85%to

Quality focus shift of minimize MTTR Rated highest for 2 in 3 servers run
Windows Server
Fortune 500 supporting critical data
Windows 8 licenses
- Continuous service innovation andneeds feature
in launch
+8 million users the cloud
More than 2/3 enterprise
3. Creating,
90% of managing and exploiting the
7 of the top 10
explosion of data
Mission-critical
Fortune 500
companies
usage has jumped 10% seats covered

Fortune Global 100

Product >>>>> Productivity and Platform

Devices & Cloud Productivity & Business Insights & Cloud
Mobility Enterprise Social Mission Critical Platform
11
CTION 2

he
uality shift
e vehicle as an Experience Platform
Does my phone connect?

How do I get there?

Roadworks! What do I do?

Where can I park?

Where did I park?

CTION 3

ew Data
o drive
ew Quality
ster Chief Meets Big Data
ata driven insights
Social driven
improvement

Social Control choice

Relative door
feedback in motion
actuations

nd interior
peratures

Company
ideas
Location when
used

Date/time when
changed or set
 CTION 4

ew tools
o manage
Quality
oud Connectivity
ess supercomputing power on-demand. Scale-up. Scale-out.

Enabling you to

Connect assets Mine & process data Take action

Addressing common scenarios:

Engineering Remote Asset Predictive

Simulations Monitoring Management Maintenance
 mputer Aided Engineering (CAE)
ware simulation of real world conditions applied to product design data for
ysis and insights.

nite Element (Method) Analysis (FEA)

omputation Fluid Dynamics (CFD)
Multibody Dynamics (MBD)
mulation Program with Integrated Circuit Emphasis (SPICE)
ptimization
gh Performance Computing
y scalable parallel computing for solving complex problems

basics
rver racks with many CPUs are
tworked together to form a cluster.
oftware orchestrates (schedules)
hen a CPU is assigned a task.
ocessed results are aggregated and
presented as a single outcome or
quence.
onsiderably faster than a single
orkstation or server.
ometimes referred to as
upercomputing
gineering Design Validation workflow
ating with a resource-constrained development cycle

Bottleneck Bottleneck Bottleneck

gineering Design Validation workflow
ating with a resource-constrained development cycle

On-demand infrastructure
LS-DYNA Mpp9713car3 150ms
top crunch benchmarks
Provisioning capacity of
housands of
cores and terabytes of
storage
Performance optimized for
clusters or intensive compute
needs
Seamless and automated
Pay only for what you use
Scale 16resources 32 up or 64 down 128 256 512

as
ar
needed
6483 3601 2006 1342 1037 949
e Windows Insider Program

on the Fast ring

ntenance Notification Fault Detail Service Centers
otification is sent to the The application has predicted To book an appointment for a
vehicle owner who some fault in the brake part on the service, the nearby service
checks the details. basis of his recent driving pattern. centers are shown on the map.

SLCARS
1,Boulevard
Pershing,
75017Paris

Predicted
RemainingLife
dvanced Analytics tools
ive design forward with telemetry data
predict outcomes and refine simulations
Follow the dream
MF: 3D Manufacturing Format

F Consortium (www.3mf.io) founded in 2015, owns and manages 3MF

www.3mf.io
www.github.com/3mfconsortium

F resolves interoperability and functionality issues

F supports new feature via extensions to the format
extension published: the Materials and Properties extension
Open Program and ISO File Format

Founding member
RM: What 313 orgs / 17 MM seats told us

RFPs
Proposals
Design documents
Pricing information
Contracts
Etc
Etc
y learnings from our customers
Many models of
data protection polices
privacy is important The perimeter is fading
are more reactive.
is often mandated.
Mobile workforces, BYOD,
We need data to be born
latory requirements outsourcing, virtual orgs.
encrypted and to
are on the rise.
maintain a persistent
protection.

st reason over data Waiting for the ultimate

Peer to Peer federation is
hey do high value data protection solution
not practical or scalable.
services. is tempting
There has to be a better
to point encryption yet data is leaking now.
way.
ails them today.
ghts Management 101

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ontent is RMS- Apps use the

r sent to enlightened SDK to
RMS apps enforce communicate
/service. rights with the RMS
service/servers
CTION 5

onclusion:
w can Microsoft help?

Delivering data Putting people

insights from at the center of
any data source every process

Enabling cloud Delivering

flexibility productive
across the experiences
enterprise on any screen
 Any man who can drive safely while
kissing a pretty girl is simply not giving
the kiss the attention it deserves

is Harries
.harries@microsoft.com
microsoft.com/industry
dIn: www.linkedin.com/in/chrisharauto