Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Figure 2.1
Threats of the Five Forces
Threats indicative of strong competitive forces that can
Five forces depress industry profitability
Generic Strategies
Industry
Cost
Force Differentiation Focus
Leadership
Entry Ability to cut price in Customer loyalty can Focusing develops core
retaliation deters discourage potential competencies that can
Barriers potential entrants. entrants. act as an entry barrier.
2. Using the Five Forces framework, how would you characterize the
competition in the luxury goods industry?