Portfolio NILAY JAIN | Graphic Design | Nilay.jain49@gmail.

com
 About me
Education Work Experience Digital Skills
DLA Academy for little people 2010 Craftroots 2013
Adobe Indesign | Illustrator |
CBSE Board Handicrafts with Artisans
Photoshop | Premiere | CorelDraw
St.kabir Higher Secondary 2013 Garvi Gurjari 2014 AutoCAD | Keyshot | Rhinoceros
CBSE Board, Science Handicrafts and textile looms Microsoft Office

Unitedworld Institute of Design 2017 Rajkalp Printing 2016

Visual Communication (Graphics) Printing Technology

Ochre Revival 2016

Graphic Design
Contact Me
Phone : 96 2464 3292
Email : nilay.jain49@gmail.com
01 Logo Design
Poshan NGO Art is not what you see, but what you make
others see.
Logo Design

To Design a Logo for an NGO which
provides Food to Pregnant Women
during their time of Need.
This was a crash assignment, the client
(Poshan) wanted a logo which communicated
their mission.
I chose the shape of a leaf with a pregnant
woman and fetus in it and a branch growing
around it, signifying the umbelical cord
bringing food.

Negative Space Black and White

02 Sigange And Navigation
 Pharmez S.E.Z I Took The Road Less Travelled By And
Now Where The Heck Am I ? ... No
Signage And Navigation
Signage

To Study and Design a working

signage system for a given place:

Pharmez Phase 2.

-Study the existing signage The Constraints provided by the

-Assess the needs of the place
-Develop Pictograms client was :
-Develop Fully Functioing Concepts
-Trajan Font

-3.4 ft by 5 ft

-Simple boards which can be

implemented by sticking them to

the side of the building

My Final Simple Board Stuck with studs to the

building
After studying the existing signage and the
target audience (workers and factory staff)
I decided to make simple boards with the
I chose the colour blue as it went with the
industrial buildings there and stood out from
the grey buildings in the vicinity.
pictograms and headings.

Concept

3.4 ft X 5ft
 Mkk{eyu Mkkhe yuMkwkhku yu Mkku fhk Mkk{e u kMrfk Au y
yMkhfkhf r{k kueMke Au. fhk rMk u ukke rrk yku.
ikhe fhe yxfkwt.

Safety is a cheap Make safety a

& effective reality & not be
insurance policy. lead to fatality.

The Client were happy with my concept To Design Ambient Graphics

and gave me an opportunity to work with
them on developing ambient graphics for -Birds
phase 1 and phase 2 of their establishment
-2ft by 5 ft size

- Safety quotes in gujarati and

english language
03 Book Design
 Kutch Ki Kalakriti The Hand of a craftman engaged in his
craft is always pure
Book Design

Introduction
Ashapura Group is the main founder of This was primarily due to lack of an
Hiralakshmi Memorial Park, managed organized forum to exhibit their artifacts

To Design a book and brochure for

and conceived by MD Mr. Chetan Shah.
Ashapura Group is one of the largest exprts
of boxites and amongst the first five benouite
companies.
They established in 1968 with a very
and financial support.
The need of a platform to encourage
these artisans to maintain, develop and pass
on their legacy was felt.

the Hiralaxmi Craft Park.

small unit which gradually expanded
globally. They export these minerals in
21 different countrie. They have also
started many social activities like, women
empowerment, education, crafts and
culture, training craftsmen, medical van.
They saw many places except Bhuj but MD
Chetan Shah suggested this place because
Ashapura Group expanded due to Kutchs
land so they thought of giving it back to the
motherland. This is when they decided the
idea to promote the craft of Kutch through
Hiralakshmi Memorial Park.
Thus, the Hiralaxmi Craft Park was
born. Hiralaxmi Craft Park complex is
situated at Bhujodi village in Kutch and
is spread over 10 acres of land. The park is
accessible to the general public free of cost
since its opening on December 18, 2005.
Apart from a well established and
organized forum to display and sell their
wares, the artisans are provided with meals,
boarding, lodging at free of cost and a daily
stipend during their stay at craft park.

-Photograph the place and document the Hiralaxmi Craft Park... A vision to
preserve, restore and promote the arts
In order to provide exhibition and
display opportunity to all art forms and
artisans, a time table based on monthly

crafts of Kutch and making them accessible to

masses.
rotation of artists has been worked out. The
craft helps to eliminate the middle man and
help the artisians to earn more money.

-Copywriting Hiralaxmi Craft Park is the brainchild

of Mr. Chetan Shah, Managing Director of
Ashapura Group. The seeds of this idea were
The Craft Park has already evolved into a
learning center and a source of information
for students, surveyors and NGOs. Recently

-Book Design sown when a delegation of rural artisans

was invited to the Ashapura guesthouse to
demonstrate their art and artifacts. During
an independent NGO named Ashapura
Bahuvividha Trust conducted survey on
the Arts of Kutch and commended the

-Brochure Design his discussions with the artisans, Mr. Shah

realized that many of these treasured arts
were on the verge of extinction.
Hiralaxmi Craft Park for encouraging and
sustaining this invaluable park of culture of
Kutch.

Kutch ki Kalakriti

Block Printing
A highly attractive and patterned ajrakh block-printing came to
Kutch from Sind 400 years ago. Bhuj, Dhamadka and other villages
and towns all over the Kutch were severely damaged in 2001 in a
devastating earthquake.

Over the year,s the Khatries have invested their surplus funds in
infrastructure like printing sheds, washing units, and blocks. Majority
of the units migrated to other villages like Ajarakhpur and Kotda
due to change in water quality, making the remaining infrastructure
redundant. Today, there are around 125 workshops carrying out this
work in over 8 villages. It is imperative that the industry diversify into
more value added fabric and produce products of better quality with
new designs. Majority of the designs have been the same for years,
causing a saturation in the market.

22 23
Brochure The hand of a craftsman
engaged in his craft is
Crafts of Kutch HIRALAXMI MEMORIAL PARK

Hiralaxmi Craft Park... A vision to preserve,
Bandhani Knife Work and Nutcracker
always pure. restore and promote the arts of Kutch and making
them accessible to masses. Hiralaxmi Craft Park is the
Bandhani has long been culturally important to

A Trifold Brochure for the Hiralaxmi
Manu Kachchhi communities.The most revered type
of bandhani is Gharcholu,
Metal work is one such art that kutch is
traditionally very famous for. Anjar is
brainchild of Mr. Chetan Shah, Managing Director of
Ashapura Group. The seeds of this idea were sown when
a delegation of rural artisans was invited to the Ashapura
considered the best place to find knives and nut
guesthouse to demonstrate their art and artifacts. During
crackers. his discussions with the artisans, Mr. Shah realized
Block Print that many of these treasured arts were on the verge of

Craftpark book.
A highly attractive and patterned ajrakh block-
printing came to Kutch from Sind 400 years
ago. Bhuj, Dhamadka and other villages and
towns all over the Kutch
Copperbell
The craft of copper coated bells evolved from the
need of time and region.
Embroidery
Hiralaxmi Craft Park
Embroidery is done mainly by herding and
Bhuj-Anjar highway, Bhujodi, Village, Tal_Bhuj farming communities, such as the Rabaris, Ahir
extinction.
Lacquer
This was primarily due to lack of an organized
forum to exhibit their artifacts and financial support.
This craft practiced by the marginal community
The need of a platform to encourage these artisans to
of Vadhas, consists of coating colored lacquer on
maintain, develop and pass on their legacy was felt. Thus,
wood the Hiralaxmi Craft Park was born. Hiralaxmi Craft Park
complex is situated at Bhujodi village in Kutch and is
spread over 10 acres of land. The park is accessible to the
Leatherwork general public free of cost since its opening on December
18, 2005. Apart from a well established and organized
forum to display and sell their wares, the artisans are
Leather craft in kutch is practiced by two provided with meals, boarding, lodging at free of cost and
aboriginal communities of Maldharis and a daily stipend during their stay at craft park.
Meghwals.
In order to provide exhibition and display
opportunity to all art forms and artisans, a time table
Mudwork based on monthly rotation of artists has been worked out.
The craft helps to eliminate the middle man and help the
artisians to earn more money. The Craft Park has already
The intricate detailed floral and geometric

Hiralaxmi craft
Kutch and Soda Rajputs, traditionally producing for evolved into a learning center and a source of information
shapes create an overall eff ect similiar to for students, surveyors and NGOs. Recently an
their own use. independent NGO named Ashapura Bahuvividha Trust
embroidery.
Phone : 91-2832-652232 conducted survey on the Arts of Kutch and commended

Park
Website : www.hmcraftpark.com
Kharad
Products made by the artisans include Kharad,
Khurjani, Rasa, used to cover grains.
the Hiralaxmi Craft Park for encouraging and sustaining
Woodwork this invaluable park of culture of Kutch. In order to invite
more footfalls at the park, there are electronic rides for
children and a cafeteria. A beautiful Radha-Krishna
Woodwork is practiced by the Purushetam temple and a lotus pond add to the ambience of the craft
Kandi Kothar artisan, park.So all age group person can enjoy at this place.
04 Corporate Identity
 TATA AIA Design is not just what it looks like and feels
like. Design is how it works.
Corporate Identity

To Design a logo and define This was a hypothetical project,

the application for the logo on where we had to re-design a brand

merchandise, establishing a brand. from scratch.

-Logo Design My subject was TATA AIA

-Application of logo on merchandise
-Corporate Manual
Logo Explorations (TATA AIA)

1 2 3

TATA AIA
Life Insurance

4 5 6

TATA AIA

7 8 9
Life Insurance

10 11 12
TATA AIA
VISUAL COMMUNICATION

Life Insurance
NILAY JAIN UGGD SEM V

Final
13 14 15
LOGO EXPLORATIONS

AIA written with the dot of the (i)

serving as a flame , a personification

Concept of hope.
Brand
Application of Logo on different cups A full corporate manual was created outling

Application and office stationary and keychain.

the usage and guidelines for the logo as a
part of the corporate identity module.
05 Social Media
 Printstop Simplicity is the ultimate form of
Sophistication
Social Media Posts

To Design Social Media Posts for

Printstop for Facebook and Twitter

-Copywriting
-Social Media Posts
06 Typography
 Typography Its not the length of the line, its the depth of the
character
Typography and Font Design

To Study Fonts, Elements

of Typography and design
compositions and letters.
-Letter Design
-Basic Composition
-Font Study
-Font Design
Font
Design
Letter Design (Devanagari) Letter Design (Devanagari)

Designing a devnagri font

Letter Design (Devanagari)

00916 DEVANAGARI LETTER KHA 00917 DEVANAGARI LETTER GA

Letter Design (Devanagari) Letter Design (Devanagari)

00915 DEVANAGARI LETTER KA 00918 DEVANAGARI LETTER GHA 0091B DEVANAGARI LETTER CHA
07 Photography
Setting the Frame There are no rules for good photogtraphs, there are
only good photographs.
Photography
A few glimpses of Champaner through the lens of a Nikon D80

Photography is the only language that can be understood anywhere in

the world
 Design is a
journey of
Discovery
NILAY JAIN | Graphic Design | Nilay.jain49@gmail.com