Management Internship Program May 22, 2017

Annexure III
Mukesh Patel School of Technology Management &
Engineering
Management Internship Program Project Proposal

Preliminary Details
Name of the Student Raj Vinaika
Roll No. & SAP No. C033, 71210130041
Name of the MIP Bookeventz.com
Organization
Project Title Business Development for Destination Wedding
Project Description Responsible for market expansion into new domains in Tier A cities
(100 words) with special focus on increasing user base and back end marketing and
on enhancing billings at the same time; also responsible for company's
growth and penetration in Tier B and C cities, by designing new
segments and monitoring launches.
Important Aspects
Important Aspects Details Remark

Scope of Project (SoW) 1) Identifying objectives and marketing

strategies with focus on lead conversion
for a new segment undertaken by
company on Destination Wedding.

2) Branding and setting up Destinationz by

Bookeventz brand identity. Letting the
target audience recognize Bookeventz as
trusted name in the field of destination
wedding.

3) Responsible for market expansion into

new domains in Tier A cities with special
focus on increasing user base and back
end marketing and on enhancing billings.

4) Responsible for company's growth and

penetration in Tier B and C cities, by
designing new segments and monitoring
launches.

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Management Internship Program May 22, 2017

Methodology/ Approach 1) Initial study and of wedding market, with

to be Adopted focus on destination wedding (what it is,
how it is carried out, etc.)
2) Eventually understanding all the
processes happening in and out of the
organization and then tracking them
down in Excel, so as to keep a track of
the entire task performed and refining it
as time passes by.
3) Identifying the target audience and
branding them which can be performed
by:
Proper web presence
Tie-ups with event planners
Tie-ups with Hotel chains that do
destination wedding
Online Advertising
Advertising on print media targeting
wedding audience
4) Understanding the concepts involved
behind cold calling and final stage
negotiations.
5) Understanding the concept of
Memorandum of Understanding.
Designing and the key terminologies
involved.
6) Product design, including launch
monitoring, market penetration and
monitoring cost involved v/s the
observed reach v/s the expected reach.
7) Monitoring city by city launch and
planning specific city by city plans to
expand this market of destination
wedding.

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Management Internship Program May 22, 2017

Expected Learning from 1) Business Development Process, its definition,

real life applications and growth opportunities
using proper application
the Project
2) Business Negotiation, its definition, real life
applications, how to negotiate at tough times,
how to land a profitable negotiation, how to keep
an upper hand.

3) Process Flow Preparation, its definition, real life

example

4) Understanding the way a startup works

Project Activity Plan (With Key Milestones Covering Scope of Project)

W Pl Task Description (Outcome) Status Action
k an Required /
1 6-05- Understanding the job role Completed
17 Submission of IIR

2 8-05- Basics of Wedding Markets Ongoing

17 Understanding the market of
destination wedding and event
planning
Understanding the working behind
cold calling and negotiations
15-5- Completed
3 16 Submission of Project Proposal
(10 marks)
4 22-5- Understanding the process of
16 competitive analysis
Relevant search and analysis of
products and services provided by the
competitors of Bookeventz.
5 29-5- Reaching out to the uncovered market
16 (i.e. the customers which are looking
for normal wedding and try to convert
them to destination wedding) and
store their responses using designated
designed form.
6 5-6-17 Reaching out to customers who
reached out to Bookeventz for the last
2 months for destination wedding.
7 12-6- Formulation of questionnaire based
17 on the learnings

8 19-6- Formulation of marketing strategy to

17 pitch the product PAN India 3
Management Internship Program May 22, 2017

26-6-
9 17 Submission of Interim Report
& Industry Visit (40 marks)
1 3-7-17 Implementing the strategy
0 Campaigns to improve market
penetration for client as well as sales
team
1 10-7- Working on the campaign for clients as
1 17 well as sales team

1 17-7- Working on the campaign for clients as

2
1 17
24-7- well as salesthe
Reviewing team
strategy as well as the
3 17 analysis of the data

1 31-7- Suggesting changes to the team on

4 17 improving the market penetration
1 7-8-17
5

1 14-8-
6 17
21-8- Submission of Report to
1
17 Industry Mentor (50 marks)
7
28-8-
1
17
8
4-9-17 Submission of Final
1
Report (40 marks)
9
2
0
2
1
TB Presentation & Viva (60 marks)
A