Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
MBA Programme
2010
One year. And 50 great years to celebrate.
Frank Brown
Dean of INSEAD
One year.
Looking back on another intense year at Certainly, the past year has presented new
INSEAD, I am pleased with the way the challenges to our graduating classes.
programme has responded to the economic Thanks to the exceptional support of our
crisis and adapted to challenging new alumni network and the loyalty of regular
market conditions. recruiters, the impact of the global economic
crisis has been far smaller than we dared
A number of factors have contributed to hope. We’ve also risen to the challenge
to our achievements. ourselves – by introducing new courses
on topical issues such as turnarounds and
The unparalleled diversity of our participants business ethics.
is, of course, well known. So is the quality of
our teaching, not to mention the intensity of the In other words, expectations have been
one-year MBA experience and its rapid return exceeded once again. As we celebrate the 50th
on investment. Similarly, the wealth of career anniversary of INSEAD, it’s business as usual.
opportunity provided by the INSEAD MBA Apply to INSEAD – and join us in the business
needs no introduction. And the powerful of exceeding expectations in the year ahead.
connectivity of our worldwide alumni
community is perhaps our most celebrated
asset of all.
One year.
One school.
Two campuses.
One year.
Many dimensions
of excellence.
One year.
Unparalleled
diversity.
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People say that ‘Diversity’ is the ‘D’ in INSEAD.
No other business school offers such a multicultural
experience, with over 70 nationalities included among
the participants. In study groups of five to six, no more
Nationalities than two people of the same nationality are represented.
represented In fact, there is no dominant culture at INSEAD –
everyone is a minority.
937
Participants
The mix of cultures and personalities is matched
by a mix of educational and professional backgrounds.
Both the Fontainebleau and Singapore campuses
have an enriching energy, powered by diverse outlooks
and opinions.
One year.
To be informed
and inspired.
137
Our faculty are not just among the world’s foremost
experts on business. They’re also experts at passing
on the knowledge that they create. At INSEAD,
our professors’ inspirational talent in the classroom
Resident faculty is as important as their leading-edge research.
35
Reflecting INSEAD’s diversity, the faculty includes
professors from 35 countries. Whether based in
Fontainebleau or Singapore, most of them teach
on both campuses. Not surprisingly, given the school’s
multicultural spirit, much of their work has a global
Countries represented or cross-cultural dimension.
by faculty
Their fields of expertise and teaching are diverse too,
64
covering every aspect of business. On campus, 17 centres
of research excellence cover areas of particular relevance
to MBA participants, including entrepreneurship, social
innovation and leadership.
Case studies, 105 journal And to further extend INSEAD’s international reach
articles and 11 books in all disciplines, we have a faculty exchange programme
published in 2008 with the Wharton School in the U.S. Ever entrepreneurial,
we have also established research centres in Abu Dhabi
and Israel.
10
Claudia Zeisberger “I ask a lot from my students: hard work, Jean-Claude Larréché “Growth: exceptional, sustainable, profitable
resourcefulness, intellectual curiosity, growth – growth that feeds on itself.
Affiliate Professor of Decision Sciences punctuality and full participation in class. Professor of Marketing This is what I call The Momentum Effect.
Academic Co-Director Private Equity Initiative In return I give them a dynamic course created The Alfred H. Heineken My research shows some great companies
Programme Director, Centre for Decision not only with academic rigour but practical Chaired Professor of Marketing deliver it, year after successful year.
Making and Risk Analysis real world experience. Their secret? Well, I can tell you where
Jean-Claude Larréché, or “JC”, as he became they start – and that’s by focusing
Claudia’s network ends up in class. As an The course offers relevance through known during his PhD at Stanford University, on their customer.
international polo player, former derivatives interaction with regular guest speakers has always combined his academic career
trader, fund management company director, and hands-on company projects. Relevance with business activities, acting as a consultant Nothing gives me more pleasure than
advisor to financial institutions, family offices, in education lies where theory and or board member for several Fortune 500 divulging further secrets of marketing
medical supply companies and Greek practice collide.” companies. As well as being the author of success in the INSEAD classroom.”
shipping tycoons, Claudia’s extensive contact many books, including the current bestseller,
list and enthusiastic non-traditional approach The Momentum Effect, he created the world’s
to pedagogy led to a nomination for the 2008 leading strategic marketing simulation, used
Best Teacher Award. by over one million executives to date.
One year.
Five intensive
study periods.
350+
The INSEAD MBA curriculum is designed to quickly
and thoroughly prepare participants for a career
in international business. This aim is reflected in the
compressed timeframe, reliance on group work and
Class sessions in 10 months clear focus on international markets and settings.
75
During one year, participants at INSEAD have a similar
number of course hours as those attending most two-year
MBA programmes. This is achieved by focusing on study
five days a week and avoiding ‘down-time’ during
the programme.
Electives offered
across both campuses The first few periods are based on a structured series
of 13 core courses. These courses cover accounting,
finance, statistics, strategy, marketing, operations
management and organisational behaviour. Other
courses focus on the environment in which business
takes place. Subjects such as economics and political
analysis help participants understand the drivers
of change that will affect their future careers.
15
One year.
To develop
life-long networks.
16
One year.
To change all
future years.
300+
Our alumni often say that their year at INSEAD was
a life-changing experience. The knowledge they acquire,
the business skills they develop and the friendships they
make combine to create an ‘INSEAD effect’ that lasts
Organisations that throughout their entire lives.
graduates joined (2008)
In career terms, INSEAD’s strong relationships with
56
recruiters across all sectors and geographies,
not to mention the networking power of the alumni
community, continue to offer great opportunities even
in turbulent times.
87
This all adds up to recruits who are operational from
day one – anywhere in the world.
19
Dominik Utama “The intensity of the INSEAD experience Solape Agagu “INSEAD is definitely the place to be in
is extraordinary. It’s not just the rigour of the uncertain times. The strong focus on
Class of July ’09 curriculum, which covers so much ground Class of December ’09 entrepreneurship means that the economic
Indonesian/German in such a short time. It’s also the strength of the Nigerian crisis has felt like a huge opportunity.
Before INSEAD: Engineer with Bosch friendships, which may explain why the alumni Before INSEAD: Consultant with Accenture It’s the only place for someone like me,
network is such a powerful force for career whose ambition is to seek out business models
development.” that will work in Africa and bring long-term
economic growth.”
One year.
To earn your place
among our alumni.
37
Countries where
In a sense you never leave INSEAD. As your MBA
programme comes to an end, your life as an INSEAD
graduate begins. And what an enriching, exciting life
more than 100 it promises to be. You’ll join a diverse alumni network
alumni live and work with almost 40,000 members, nearly half of them from
the MBA programme.
22
Reinold Geiger “INSEAD’s mix of countries and cultures,
the exchange of ideas and, of course, the
Austrian lifelong friendships have been very important
to me. I’ll never forget our group meetings
MBA’76 because we were so totally and utterly different
Chairman of L’Occitane from each other. We spent many long evenings
en Provence – studying together… and maybe having some
the ethically responsible fun afterwards!
cosmetics company with
1,100 stores around the world I had studied engineering before coming
to INSEAD. So the way we were taught to
approach different business situations and
problems opened my eyes – and still does.
We respected our professors greatly.
They were interesting, exciting people,
constantly transmitting ideas to us.
24 25
Elective offerings:
your path to a great future
1 13 Core courses
2 Choose 10.5 specialist
courses, from 75+ full
credit or half credit
elective offerings covering
10 broad directions
INSEAD’s compulsory core – Corporate Financial Policy – Accounting & Control Example course titles:
courses cover the ground that – Financial Accounting – Decision Sciences ‘Your First Hundred Days’
Role play a management buyout in an MBA team.
you need to feel confident – Financial Markets & Valuation – Economics & Political Science After a preliminary session, expect the
to lead a business. Then – Foundations of Marketing – Entrepreneurship unexpected – from phone calls in the early hours
to difficult journalists and union reps!
an unbeatable selection of – International Political Analysis & Family Enterprise
electives (or optional courses) – Leading Organisations – Finance ‘International Financial
takes you exactly where you – Leading People & Groups – Marketing Management’
want to go. Either take a single – Macroeconomics in the – Organisational Behaviour Explore the risks and opportunities faced by
corporate financial managers and international
specialist route or broaden Global Economy – Strategy money managers in a world of volatile currencies,
your horizons yet further. – Managerial Accounting – Technology & Operations interest rates and shifting systems.
– Prices & Markets Management
‘Market Driving Strategies’
– Process & Operations – Other Achieve and sustain market leadership and
Management (courses in areas such profitable growth in competitive, fast-changing
as ethics and communication). global markets – all through a simulated exercise.
– Strategy
– Uncertainty, Data & Judgement ‘Industry & Competitive Analysis’
– Plus compulsory ethics classes Advanced strategy, building on foundations laid
by core courses in both strategy and economics:
analyse the competitive behaviour of firms under
diverse industry structures and
economic conditions.
26 27
MBA profile: The INSEAD Assessment
Class 2009 MBA programme Your overall evaluation is based
on your exam results, continuous
Male 71% The one-year curriculum includes assessment and class participation.
13 required core courses and
Female 29% a minimum of 10.5 electives. How do you learn?
Its flexibility allows you to create
Average age a tailor-made MBA. During all Professors at INSEAD are constantly
of participants 29 or part of your elective periods, updating and developing their
teaching materials based on their
you can select the subject matter
Average of your studies to match your career
research. This means that you will
benefit from courses that are fresh,
GMAT score 704 objectives. The programme has two
intakes each year, in both Europe
practical and relevant to the fast-
moving global business world.You
Middle 80% and Asia: will engage in a diverse range of
learning methods, including case-
GMAT range 650–760 September studies, lectures, business games,
Late August to early July computer-based business
Countries simulations, live role-playing
and academic study.
represented 81 January
Early January to late December > www.insead.edu/mba/
learning/methodology
Both intakes are organised into five
periods of eight weeks each. Each Core courses
period ends with exams and is
followed by a short break. Both The first half of the programme covers
intakes are identical academically, fundamental courses in the functional
although the January intake includes skills of business, the realities of
an eight-week summer break, operating a company and the
giving you the option of taking international business environment.
a short internship. In addition you will take a compulsory
class in business ethics. See page 36
> www.insead.edu/mba/learning for full course listing.
> www.insead.edu/
Group work
Age: Class 2009 mba/programmestructure
29
Electives Exchange with Wharton
30
Average graduating Career Our Employment Statistics report
contains detailed data on the Professional For those participants who have
little formal analytical training
How to apply
salary: development diverse worldwide opportunities experience: or experience, there is an intensive
Your application to join the INSEAD
for INSEAD MBA graduates. five-day Business Foundations
Class 2008 To download a copy, visit Class 2009 preparatory programme available.
MBA programme should be
Career Services, located on both made online.
€77,500 the Europe and Asia campuses, > www.insead.edu/mba/careers 0-3 years 8% Professional experience > www.insead.edu/mba/application
is a professional group ready
Average sign-on to assist you in defining and What are we 3-5 years 35% and leadership potential
In general, INSEAD participants
bonus: realising your next career move.
Regardless of the campus you are looking for? 5-7 years 33% have had at least two years of Application
€17,500 situated on, the Career Services team
+ 7 years 24%
professional experience, are
career-focused and demonstrate
deadlines
will provide the tools and resources Successful MBA candidates are
clear leadership potential. However,
to accompany you throughout the distinguished by their remarkably We operate a staged admissions
we do not exclude applications from
programme, from your initial wide range of backgrounds and process involving three (January
exceptional younger applicants
thoughts about your career experiences. The hallmarks of these intake) or four (September intake)
with less than two years work
possibilities and evaluating your candidates are academic excellence, rounds. You may apply at any round,
experience, provided they can
options, through to the final job international awareness, strong depending on when you have your
demonstrate unusual maturity
search process and personal interpersonal skills and the potential complete application pack ready.
and accomplishments.
preparation for your future to succeed as a leader in a While competition for each round is
managerial role. competitive business environment. relatively equal, the earlier you gain
International outlook
admission, the more time you have
The INSEAD MBA equips our alumni
A typical career management We look for intellectual curiosity to secure financing and arrange
to work anywhere in the world.
calendar encompasses all five study coupled with a desire to learn in logistics related to the programme.
Accordingly, we seek applicants
periods. The first period is your self- a rigorous academic programme, Whenever you apply, please make
with cross-cultural sensitivity and
assessment and career orientation as well as personal qualities to sure that you submit a complete
an international outlook.
stage. You can also attend contribute to the many activities well-prepared application pack.
Previous education: counselling sessions. During the
second period, you should start
of the school. You need to be
prepared to stretch yourself.
Previous work Ability to contribute
Deadlines
Class 2009 to define what you really want to experience: to the INSEAD experience
We look for participants who will
September 2010 intake
do and prepare your job search Excellent academic achievement (Class of July 2011)
Arts 5% strategy. This is the time to prepare The INSEAD MBA is intensive, Class 2009 contribute proactively and share the
1st round: 30 September 2009
insights they have gained through
Bus. Education 23% your CV. rigorous and challenging. You must
have a sound academic foundation.
Consulting 26% their professional and personal
2nd round: 2 December
3rd round: 10 February
2009
2010
experience. We seek candidates
Economics 11% During Period 3, you should
research your target companies
You should hold a bachelor’s degree
or equivalent from a recognised
Finance 20% who demonstrate a clear desire
4th round: 31 March 2010
for intellectual growth, both in the
Engineering 32% and develop your job-hunting and college or university. While some Industry 54% classroom and through working
January 2011 intake
networking skills. You can also of our applicants have advanced (Class of December 2011)
on group projects. We will choose
Law/Political attend relevant sector and function degrees, this is not compulsory.
those who are mature, energetic,
1st round: 10 March 2010
presentations, and meet with the In looking at your academic 2nd round: 9 June 2010
Sciences 8% Career Services team members background, we consider the
highly motivated, well-rounded, and
possess strong communication and
3rd round: 28 July 2010
for sector-specific recruitment competitiveness of the academic
Science 10% advice. On-campus recruitment institution you attended, your
interpersonal skills. > www.insead.edu/mba/application
32 33
Financing your MBA Come and meet us
Studying for an MBA requires Undertaking an INSEAD MBA is
a significant investment and putting a life-changing (and life-enhancing)
the funding in place takes time. decision, so we encourage you to
The MBA programme tuition fees visit us at either or both campuses.
for the classes of July 2010 and A visit will give you a brief
December 2010 are €51,000. opportunity to experience the rich
There are a number of scholarships pattern of life at INSEAD.
available through INSEAD,
amounting to €2.4 million in 2008. Friday information sessions take
In recent years, approximately 20% place every Friday (except public
of the class received an INSEAD holidays) at 2pm on both campuses.
scholarship. In addition, financing There is no need to pre-book – just
options may be found in your come along. The sessions last about
country of origin or residence. one and a half hours and are hosted
by the MBA Department. We will
> www.insead.edu/mba/financing
answer your questions about
the programme and between
Non-discrimination September and June you may
policy be able to sit in on an MBA class.
Fontainebleau:
Tel: +33 (0) 1 60 72 40 05
email: mba.info@insead.edu
Singapore:
Tel: +65 67 99 54 88
email:mba.info@insead.edu
> www.insead.edu/mba/meetus
34
Progamme structure.
1 2 3 4 5
Financial Corporate International Elective Elective
Accounting Financial Policy Political Analysis
© INSEAD 2009 Photography: Matt Stuart (Robin Grierson p.4/13) Design: NB Studio Print: PUSH
Leading People Leading Elective Elective Elective
& Groups Organisations
Strategy Elective
Career Career Job Search On & off campus On & off campus
Orientation Orientation Strategies Recruitment/ Recruitment/
Job Search Job Search
36
Europe Campus
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 (0)1 60 72 40 00
Fax: +33 (0)1 60 74 55 00
Asia Campus
1 Ayer Rajah Avenue, Singapore 138676
Tel: +65 67 99 53 88
Fax: +65 67 99 53 99
www.insead.edu