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The 13 hottest & Essential Web Design

Trends you should know in 2017
SUNIL KUMAR - DECEMBER 20, 2016

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 Estimated Time : 4 minutes

Throughout 2016 we had been introduced to various Technology, New Ideas, UX with all
the big browsers giving their support to the HTML 5 & CSS3. The web design industry is
evolving wherein few trends rock and rest fade out. The trends which rock will be enhanced
and presented to the users so that it would outreach their satisfaction. 2017 will be more of
visually comprehensive and impactful. The expert designers when interviewed they
expressed their thoughts as in 2017 there will be less focus on aesthetics and more focus
towards usability. And also, they stated that they would concentrate more on
conversational interactive designs which engages the user and in turn leads to conversion.

Here are 13 trends which would evolve in 2017

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 The hottest & essential web design trends you should know. #webdesign
#trendingnow from Ramya Kashyap

1. Brands adopt mobile first approach

As the name, itself suggests mobile first approach this isnt new to 2016 and has been few
years where in the mobile phones are named as primary devices used for browsing
internet. And recently in November 2016 Google released Mobile First Index algorithm

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 to enhance the search experience and uses mobile version to rank the websites. Many
brands have initiated to redesign their websites to offer rich user experience. As mobile
screens offer only minimal space to express all through content so the brands are shifting
towards visual bells and whistles for users.

The mobile variants were developed and the website was adjusted to responsive views. In
2017 this wont work because as Google has announced Mobile First Index now all brands
have to concentrate on Mobile sites. First the mobile views will be developed and then the
desktop version will be designed subsequently.

Google has provided a new online tool that is very informative Think with
Google https://testmysite.thinkwithgoogle.com

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Convert webpages to pdf online w ith PDFmyURL
 2. Simple yet elegant designs
Simple designs are trending and designers start avoiding complex layouts, multiple
screens, more scrolling and they concentrate on simple designs with vibrant colors with
more animations, videos, Big bold type. With these concepts, users can experience great
visual retreat. They feel like staying on your site for more time. 2017 will be more on user
focused kind of strategies.

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 3. Layouts that content shine
The arrangement of web design elements within the given structure should
allow the reader to easily focus on the message, without slowing down the
speed of reading

Web design trends are shifted from a late in the process stage Optimization to a real
competitive advantage. The focus on content enhances user experience and its like a guide
which helps users to take a desired action. Using Content effectively will increase
conversions and increase your ROI. Hence brands are adopting content layouts more with
supporting creative graphics which offers visual treat for the users. Every brand
concentrates on Contents & Influencer Marketing in order to obtain Brand reputation and
this helps to place themselves on top positions in SERP.

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 4. Big, bold Type
As the design world comes to consensus our focus should be on content. The big and bold
type trends help the user to easily understand and it creates a lasting expression according
to psychology study.

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 5. Lesser Menu Options
2016 saw many websites redesigned with reduced primary navigation elements. In 2017
the menus will be reduced to 3-4. Because the fewer menus will guide the user more easily
to find what they want instead of using more.

Old Design,

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 New Design

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 6. Conversational Based Designs
Conversation shouldnt be confused with communication. Conversational processes are
continuous process that contain social, cognitive, emotive information. Its well designed
for multifaceted nature of human thinking. In 2017 you will see more conversational based
designs which is an intelligent way of designing by nurturing your user with emotional
exchanges between your site and user. When applied properly it will be a win situation for
the brands.

7. Storytelling
Designers are giving rich user experience through visual story telling web designs. An
engaging story doesnt have to be complex. You can tell a cohesive story with a single
image. The point of using Storytelling is to provide knowledge quickly and easily. In 2017
visual storytelling, will rock because of its engagement with users. Its an excellent way to
quickly grab users attention and you can easily involve them in the concept.

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 8. Handcrafted Illustrations
In future minimal stock images, will be used because the trend is pointing towards creative
and unique user experience. Handcrafted, original illustrations have a much higher
recognition value, and clearly show where the future will head to.

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 9. Hand-drawn iconography
Web design icons are also advancing with hand-drawn concepts. Its becoming more
abundant for using effective call to action pointers. This will be adopted by all designers in
order to increase conversions.

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 Hand-drawn icons on anyways.co.

10. Tactile Design

Google has defined its Material Design Approach in 2016. In 2017 many designer will use
Tactile design interactions in order to enhance human a computer interface. Its good
practice on interface-design. We need to wait and watch the trending tactile design in 2017.

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 11. Think outside the box with 3D Geometric
Shapes
Once upon a time the big digital trend was to use real objects into digital interface. This
trend was named as Skeuomorphism, Then the flat design took over the web with
minimalistic designs and colour blocks. Then Material design was introduced by Google.
So, in 2017 be ready to see more and more 3d geometric shapes in website backgrounds.

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Convert webpages to pdf online w ith PDFmyURL
 12. More and Brighter color
The topic of the color would fill up the whole book. The use of colors are decided based on
the human psychology and web design theory. Color theory is more than a visual garnish,
it can have game changing effects on your business.

In 2016 the movements were on minimalism and brutalism. In 2017 it will be more on
synthesized naturalism use of bright hues, bold gradients. The designers will experiment
blending, deepening or placing highly vibrant colors against dark background. Below given
design is an example of dramatic color effect by using some of the richly vibrant color in
the RGB Spectrum.

13. A new designer deliverable-code created in

new ways
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 In his TechCrunch article The future of front-end development is design, Carson Miller
writes:

Coding is going to look dramatically different in the future. In fact, the line
between design and development may no longer exist

A conversation about the article sprung up on Twitter, where Austin Knight noted:

Many designers and devs that I know would prefer to work visually, but work
in code out of necessity

Are you ready to build your business

websites for 2017 trends?
A lot of exciting things are waiting for us in the coming year. We have addressed the most
significant trends in this article. Feel free to leave a comment below.

We offer you a free consultation on UX Designs based on the changing trend with SEO,
Conversion optimization suggestions. Speak to our web experts now!!!

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 Sunil Kumar
Passionate SEO, SMO & Digital Marketing Specialist
http://www.5ines.com

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 DESIGN & DEV

The Ultimate future

Trends on Web
Designing and
Development
SEPTEMBER 7, 2016

2 Responses

Methew Bond
December 26, 2016 at 6:21 pm

Amazing, information shared with us. It is very useful and required information
for all of us. Thanks for sharing with us.

REPLY

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 Aakansha Aggrawal
January 17, 2017 at 10:05 am

Trends actually do not change completely. The just come back with something
extra. You wrote really good article.

REPLY

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