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presents
Audiences2030
Imagining a Future for
Audiences
On behalf of the CEDAR network, the Audience and Reception Studies division of ECREA,
YECREA, and our wonderful local organising team at the Universidade Catolica Portuguesa, a
very warm welcome to the Audiences 2030 conference at Lisbon.
This conference marks the completion of a 3 year project by the Consortium of Emerging
Directions in Audience Research - a network funded by the Arts and Humanities Research
Council, UK. We had initially planned a very small gathering, no more than a workshop
perhaps, but we were flooded with interest, and are delighted to have approximately 120
people at this event, with about 90 presentations to hear over two days.
As you will see in the pages that follow, the programme runs in three parallel sessions,
separated by plenary sessions. We hope you find all of them exciting and useful!
On the next page we have details of the social events running throughout this conference
and we hope you will join us!
Last, we hope you find some time to enjoy the wonderful city of Lisbon, and enjoy the
conference!
Ranjana Das, David Mathieu, Alessandro Nani, ECREA ARS management team
Ana Jorge and Sonia Pereira, Universidade Catolica Portuguesa and Ines Amaral,
Universidade Autonoma de Lisboa
About CEDAR
The network came together to map trends, gaps and priorities emerging over the past decade
in the field of audience studies.
CEDAR has undertaken, in its first phase, a year-long analysis of emerging themes in the past
decade of research about audiences. In its second phase CEDAR has conducted a foresight
analysis for the future of audiences in 2030.
This consisted of three distinct exercises (1) trend mapping, (2) stakeholder consultations
and (3) horizon scanning.
The Audiences 2030 conference marks the end of the project, although the network will be
continuing in diverse forms, in the years ahead.
Thomas Tufte
Towards an Epistemology of Seeing in Audience Research. Emerging inquiries into African Audiences
Martin Barker
University of Aberystwyth
How shall we measure our progress? Paradigms, models and methods in audience research
Parallel Sessions I
1430-1600
Track A: Room TBC Track B: Room TBC Track C: Room TBC
Participation: Consolidation and Interpretation on Digital Interfaces Public Service and Public
Rejection Chair: Frederik De Haenens Connection
Chair: Lucia Vesnic-Alujevic Chair: Gilda Seddighi
Jos Miguel Tomasena Raquel Ferreira and Rita Espanha Eirik Vatny
Booktubers, Bookstagramers and Uses of Digital Social Networks: motives and The fragmented audience: The
Goodreaders An ecological aproach to strategies televised debate as source of
literary reception in the digital age information and engagement
Neil Thurman, Judith Moeller, Natali in election campaigns
Hilde Sakariassen Helberger, Damian Trilling
Why so quiet: Exploring different forms of Audience attitudes towards news Mercedes Muoz Saldaa,
silence in the digital public sphere personalisation: A multi-level study of Ana Azurmendi.
individual and national differences From Public Service Media to
Lia-Paschalia Spyridou, Public Service Broadcasting
Konstantinos Vadratsikas Pedro Alves da Veiga
Exploring user agency in participatory The Everywhere Museum of Everything: Viola C Milton and
journalism: How users are making use of Audiences in Ubiquitous Blended Urban Winston Mano
comment fields? Spaces Vuka Sizwe (!): Participation
Theory, Public Interest and
Marina Micheli Fernanda Chocron Miranda, Laura Public Broadcasting
You live through that because your real Hastenpflug Wottrich Audiences
life sucks Social network sites and urban Changes in researches about reception in the
low-income youth digital context: new ways of observing the Ruth A. Palmer
practices of the subjects The Deep Story about
Marco Pedroni Journalism
Commodifying the audience or
challenging the mainstream? The Alessandro Nan
audience as provider of legitimation for Public service media in search
curvy fashion bloggers of the elusive active audience
Day 1: 28th September (continued)
Tea and Cakes
1600-1630
Room TBC
Parallel Sessions II
1630-1800
Track A: Room TBC Track B: Room TBC Track C: Room TBC
Bridging the divide Methodological High Density Session: Television Reception
between academic and innovations and Studies
industrial research challenges Chair: Miguel Vicente
Chair: Ranjana Das Chair: Sander de Ridder
Renata Cerqueira
The fans on TV: how transmedia contents are changing
and creating new challenges to the media industries
and to the own public
Sonia Livingstone
London School of Economics
Mediation, mediatization and the history of audiences
Parallel Sessions IV
1530-1700
Track A: Room TBC Track B: Room TBC Track C: Room TBC
A converging and New channels for the High Density Session: Audiences across platforms
cross-media landscape news Chair: Jannie Hartley
Chair: Tereza Pavlickova Chair: Despina Chronaki
Patrcia Silveira Vivi Theodoropoulou
Andr Pequeno dos Assumptions for the Power transfer to the consumer or the ambivalence of control?
Santos; Jos Manuel investment in news
Azevedo formats aimed at younger Miriam Bartsch
Fan culture, cultural audiences Persistent negative media experiences new media, new
industry and cultural challenges?
appropriation: exploring Ragne Kuts-Klemm,
new audiences through Maria Jos Brites Rita Curvelo
cultural multiverse News portraits among Iberian Radio Morning show Audiences: Portuguese and
youngsters and adult Spanish listeners in 2016/17
Costa, C., Tyner, K., groups
Henriques, S. and Marian Blanco, Clara Sainz-de-Baranda
Sousa, C. Anders Helgerud Gender identity on Youtube
Games for Media and Explaining low news
Information Literacy consumption Ana Gonzlez-Neira; Natalia Quintas-Froufe
(MIL) Developing MIL The measurement of the television audience in the European
Skills in Children through Marju Himma- context
Digital Games Creation Kadakas, Ragne Kuts
Introducing news media: Flvio Garcia da Rocha
Lothar Mikos approaching young Cross-media practices and meaning making from audiovisual
Old media, new audiences audiences via YouTubers fiction: Initial findings of a case study in Brazil.
New media, old
audiences? Audiovisual Neil Thurman, Thiemo Sara Pereira, Pedro Moura
media use in the 21st Hensmann, and YouTube's relevance in the lives of Portuguese teenagers
century Richard Fletcher
Populous, peery, loyal, Koko Kondo
Mara Cruz Lpez de lingering? An analysis of Seeking for a sense of place: beyond the digital space
Ayala, Beatriz online, overseas audiences
Catalina; Pedro for UK news brands Jose Antonio Corts Quesada, Teresa Barcel Ugarte,
Painagua Laura Gonzlez, Luis Nuez Ladevece
Content creation and The Possible Change in Audience Measurement
dissemination in social
networks site among youth Ileana Rotaru
audiences The Blue Whale Online Game and its impact on Romanian
mediatized world
Day 2: 29th September (continued)
Plenary Session IV
1715-1800
Room TBC
Room TBC
Responses from