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News Release

Oct. 15, 2016 8:00 AM Eastern Standard Time

The Samaritan House Hosts 2016 Thanksgiving Dinner

DENVER, Colo. The Samaritan House announces its annual Thanksgiving dinner
for the homeless on Nov. 24, 2016, at 5:30 p.m., at the Civic Memorial Center on
Magnolia Ave. This event will be public and is intended to provide meals for the
homeless and bring the Denver community together.

The Samaritan House is currently accepting both volunteers and donations for this
event. Forms for both volunteering and donations are available on The Samaritan
House website at https://samhousedenver.org/. All forms for the Thanksgiving
dinner are due by close of business day at 6:00 p.m. on Oct. 31, 2016.

John Roberts, event coordinator for The Samaritan House, says the Thanksgiving
dinner is primarily meant to feed as many homeless and financially burdened
people as possible. Roberts goes on to say, I hope our mission to restore broken
lives and heal the community of downtown Denver is communicated to everyone.

Last year attendees of the dinner numbered nearly 2,000 people.

One past attendee of last years Thanksgiving dinner said of the organization, I just
really feel that The Samaritan House is a huge blessing to people like me who have
struggled financially and needed a way to get back on my feet. I now have hope for
the futureboth for me and my two kids.


About The Samaritan House

The Samaritan House was founded in 1972 by two Catholic priests in Eckhart,
Indiana as a Catholic mission intended to help those who are in need by offering
them food, shelter, job skills, counseling and medical assistance. The organization is
currently based in Denver, Colorado. Each year The Samaritan House serves
approximately 455,000 meals and shelters 127,000 people. As an international
entity based in the U.S. and Japan, Samaritan House centers number nearly 500 and
are based in close to 400 cities.

Contacts

The Samaritan House
Joel Eaton, 817.332.6410
Eatonj.1@samaritanhouse.org
 MEMORANDUM

DATE: Friday, October 24, 2016

TO: Chairman Sutherland

FROM: Joel Eaton

SUBJECT: RECENT BOARD DECISION ON ROUTES D AND F

This memorandum is meant to remind you of the boards recent decision to discontinue routes D
and F.

We currently hold a contract with Car-Mel Associates, who suggested that we discontinue routes
D and F to avoid operating with a deficit. We subsequently held a board meeting to decide if this
was the best option for CBA. We discussed the option of potentially merging those routes with
other routes, but we eventually agreed that that would be impractical. We also considered raising
our prices to $1.25 but collectively decided against that. The decision to discontinue routes D
and F was made with a 3-2 vote using a secret ballot.

The board then discussed the effective dates for discontinuance of the two routes. Two motions
were madeone for an earlier date, Friday, October 31, and one for a later date, Friday,
November 7. The earlier date was favored with a 3-2 vote.

Here are five ways CBA could make this announcement public:

Press Releases: These would be sent out immediately to the radio stations, TV stations,
and newspapers.
Bus Panels: Advertisements would be sent out immediately through all of our busses to
alert our regular passengers of the coming changes to our routine.
Social Media: We would post at least once a day to alert and remind our customers of our
route changes
Website: We would temporarily update our website to include a very simple, clear, and
concise summary of our changed routing procedures.
Advertisements in Newspapers: We would buy advertisement slots in newspapers to
spread the word to those who do not have easy access to social media

This decision is not likely to be popular by some of our current customers. Therefore, in all
public announcements, we should make sure to point out that our rates will stay at their current
rate of 75 cents.
 Recent Graduates of ETSUs
Media and Communication Department

(To be used on ETSUs website)

By Joel Eaton

ETSUs Media and Communication Department does exceptionally well in preparing

students for jobs in the real world. One of the programs recent graduates, Taylor Joyce,
is has already begun a successful career in advertising/public relations. Here, Joyce
reveals some very helpful personal advice to those who hope to follow in her footsteps.

Taylor Joyce graduated in 2016 with a major in Media and Communication and a
concentration in Advertising and Public Relations. Like many of her fellow
students, she took advantage of internships, spending over a year working as a marketing
communications intern for Eastman Chemical Company.

Joyce was also vice president of the American Advertising Federation from 2015 to 2016.
Since graduating, Joyce has settled into her position as a Marketing Assistant for the
Naked Bee.

When asked how she thought ETSUs Advertising and Public Relations program helped
her launch a successful career in the corporate world, Joyce said, ETSU did an excellent
job of preparing me for the professional world and was an integral part of finding an
internship.

Joyce then commented on how her Capstone class prepared her for designing marketing
campaigns for real businesses, The first time I took my Advertising/Public Relations
Capstone class with Dr. Waters I was introduced to Carol Conduff, the founder of The
Spine Health Foundation.

"I was the leader of my group and our task was to make an advertising campaign that
included a thorough client analysis and research on competitors, advertising/public
relations tactics, a strategic plan for social media marketing and everything that The
Spine Health Foundation would need to implement an efficient marketing campaign.

As a result of this connection, Taylor Joyce eventually secured an internship at The Spine
Health Foundation, where she helped design effective social media platforms, plan the
Foundations annual Derby Day event and create graphic design work for various
projects.

Joyce acknowledges that modern companies are looking for more than a degree. While
ETSU was an integral part of getting my internship and teaching me some of the skills I
have now, none of this would have been possible without the countless hours I put into
furthering my own skill set.
I did more than what was asked of me during classI spent hours on Photoshop,
InDesign, Illustrator, and Premiere/Final Cut Pro because I wanted to be the best, and
then it came to the point that I was. I was able to show my peers tips and tricks that more
advanced graphic designers at ETSU weren't even aware of.

I didn't settle for pulling images off of GoogleI took my own pictures and put little
pieces together to make something incredible that was 100 percent my own work.

Joyce continues, Coming up with new ideas would be independent think tanks of me
staring at a blank Photoshop canvas for hours. All of my best work was put on my
personal portfolio website that I spent weeks working on to make perfect.

I created a beautiful resume and cover letter than was exactly tailored to the job I was
applying for. These things are tedious, time consuming, and can be downright boring, but
they are things that must be done if you want to find a job in your field and have a
successful career. This is the kind of thinking and initiative that employers want.

The professors and staff at ETSU dedicate their time and their resources to helping
students who are seeking opportunities to develop their skills in the professional world.
As Joyce said, motivation and drive must come from within an individual student,
but ETSU can be a stepping-stone to a successful, inspiring career in the Media and
Communication field, for those who are willing to put in the work.

 Situation Analysis for Buckys Food Pantry

Joel Eaton

History:

In early May of 2012, a student contacted ETSU staff asking for assistance with food.

Moved by the need of that student and others, some members of ETSUs faculty

founded Buckys Food Pantry on Nov. 14, 2012 (just before Thanksgiving) as a place

for students, faculty, and staff to go if they are in need of food. Just a few months ago

the pantry moved from room W 227 of the MSHA Athletic Center (the minidome) to

the Central Receiving building by Buc Ridge Apartments

(http://www.etsu.edu/foodpantry/).

There are five ETSU faculty members in charge of Buckys Food Pantry: Dr. Michael

Smith, chair, Tom Hill, vice chair, Charles Chuck Patton, marketing director,

Carolyn Bond, secretary, and Kristi Smith, treasurer. Chuck Patton and Helen Jones

are the main two in charge, and they are the ones we would primarily be dealing

with as clients. The mission of Buckys Food Pantry, as stated on its website, is to

diminish or end food insecurity for the ETSU community in the most convenient,

discreet and easily accessible means possible. This mission could eventually grow

to include other needs such as hygiene products and has already grown to include

winter coats. The pantry also exists as a learning opportunity for students in a

variety of academic departments and disciplines.

Competitors:

The primary question that must be considered when thinking about competition to

Buckys Food Pantry is: Where would I go if I were facing food insecurity as an

ETSU student? Properly addressing this question will naturally reveal an accurate

picture of what needs Buckys may meet that other organizations or efforts may not

be as well as areas that Buckys may improve on with regard to marketing,

consumer research, and advertising strategy.

The first organization on the list would be Second Harvest Food Bank of Northeast

Tennessee, located in Kingsport, TN (http://netfoodbank.org/#prettyPhoto/0/).

This organization is very well-known across the broader area of East Tennessee and

even the nation. Second Harvest offers a delivery truck to meet the needs of its

customers, some of whom may live too far to travel. One of the major downsides of

Second Harvest is that it is so far away from ETSU (it is actually located in Kinsport).

The second organization I would list is One Acre Caf, a Johnson City-based

restaurant that offers both a work for food policy and a pay-it-forward policy,

where customers have the options both to work in One Acre for an hour in exchange

for a well-cooked meal and to pay for someone elses meal in front of them. Since

One Acre Caf is actually set up as a restaurant rather than a food pantry or soup

kitchen, it tends to avoid the stigmas associated with food pantries and soup

kitchens. However, on the negative side, for a busy college student who struggles

with food insecurity and may or may not even own a car, One Acre Cafs option of
working for food might be difficult or impractical for some ETSU college students,

and the caf itself is not located right on campus, as is Buckys Food Pantry.

Other food banks that would offer similar services to those of Buckys Food Pantry

would be the Higher Ground Baptist Church CARE House, the Waverly Road

Presbyterian Church Food Pantry, the Gravelly Baptist Church Food Pantry, the

Central Baptist Church Food Pantry, and the Free Gift Gospel Mission Food Pantry

(http://www.foodpantries.org/ci/tn-kingsport). The primary disadvantages of

these options are the travel distance and the necessity for providing proof of

eligibility to receive USDA products. Most of the pantries in Kingsport have very

limited hours as wellonly adding to the inconvenience. Buckys Food Pantry, by

contrast, is located right next to campus and only requires a student ID to pick up

items. With a strong and consistent marketing strategy in place, as well as some

possible upgrades in user interface (possibly and app and/or QR codes on posters or

t-shirts), Buckys Food Pantry could show some very strong growth in the coming

months and years.

PR Crises:

Based on Buckys own website, popular sentiment about Buckys, and articles and

videos that exist on the internet about Buckys, I believe students see Buckys as

important, but it may not be an organization that students personally connect with

yet. That is something that can be remedied with time and more engaging and
entertaining posts that get peoples faces (both students and faculty) on social

media and out in the community. Millennials connect strongly with empowering,

relatable messages. Buckys is the perfect candidate for an empowerment campaign.

Along that same vein, the nature of Buckys Food Pantry occasionally puts Buckys in

a position of appearing needy by having to ask for food donations. Although the

pantry does indeed need donations, the Buckys team could definitely do some

brainstorming on ways to get more food donations while preserving its brand

image. One thing the pantry could do immediately to help this would be to avoid

using phrases like in need (http://wjhl.com/2016/01/11/buckys-food-pantry-on-

etsu-campus-in-need-of-donations/).

One other thing that I think should be mentioned under PR Crises is Buckys recent

move in location. I dont think this presents a major problem, but it is something

that Buckys should bring up from time to time to ensure people are aware of where

it is located on campus. Perhaps an event could be scheduled in the near future that

would bring students to Buckys or let them know where it is somehow.

Social Media Use:

Facebook posts (https://www.facebook.com/BuckysFoodPantry/) are somewhat

consistent (almost weekly), often including information such as the weekly hours,

about half the time involving a picture, and about 5% of the time involving video

content. There are some gaps in content; for instance, Buckys had no posts for the
entire month of January. However, in November, there was a surplus of content,

with 3 good posts on November 29, 2016 alone. Two of those three posts should

probably have been scheduled for later on that week to spread them around. The

entire month of October consisted only of text posts, with no pictures or videos.

Another thing Buckys doesnt do a lot of is tagging. Tagging personalizes posts. It

draws comments and shares more than a normal post. Whoever ends up being in

charge of social media for Buckys this semester will need to make sure that:

1. The majority of content is broken up into bite size posts involving both

pictures and video

2. Posts are distributed evenly, 2-3 times per week, and are consistent on all

social media accounts.

3. All content is either entertaining, informative, or helpful to people (otherwise

followers will tune Buckys out)

4. Tagging is done more often

As far as Buckys Twitter account

(https://twitter.com/search?q=bucky%27s%20food%20pantry&src=typd), the

logo still needs to be updated and the posts have tended to vary somewhat in

frequency; however, I am impressed with most of the content Buckys does have.

Two of the latest posts are of SUW talking about how they raised money for Buckys

Food Pantry at an event in November and ETSUs president, Dr. Noland, being pied

in the face at an event.. This is excellent, highly engaging, taggable content

something Buckys should continually strive to reproduce.



In general, the social media is now kept up to date somewhat better than it was last

semester when I began working with Buckys during the internship co-op class. Still,

from what Ive noticed, Buckys content could stand to be more consistent, more

entertaining, and more visual.

Final Thoughts

Buckys Food Pantry has had a consistent but sometimes shallow presence on

ETSUs campus for the last year or two, but it does partner with several

organizations. Buckys would benefit from increased association with a variety of

campus ministries, campus organizations, and Greek life on campus. This engages

students very practically, connects them with Buckys, and provides a great

opportunity for tagging and sharable social media pictures. Another idea I had that I

think will benefit Buckys is doing some event at Preview in the fall of each year

where students become involved somehow with Buckys Food Pantry. This could be

as simple as Buckys being a station at a get-to-know-you event, just as long as new

students are being exposed to Buckys name, location, and message. I believe

Buckys could really benefit from material that is both creative and engaging. People

want to partner with strong organizations that know exactly who they are and invite

people to follow an empowering message. Deciding which direction to go creatively

with the campaign will very likely be the most difficult (and most fun) part of this

project, but I think with some research and brainstorming the Buckys team can find

the right approach.


References

http://www.etsu.edu/foodpantry/

http://www.foodpantries.org/ci/tn-kingsport

http://netfoodbank.org/#prettyPhoto/0/

http://wjhl.com/2016/01/11/buckys-food-pantry-on-etsu-campus-in-need-of-
donations/

https://www.facebook.com/BuckysFoodPantry/

https://twitter.com/search?q=bucky%27s%20food%20pantry&src=typd
 Adobe Spark Presentation

For Buckys Food Pantry December 2016


Adobe Spark URL link: https://spark.adobe.com/page/VFutzavIrab1V/