Chteau de Pommard Reboots Burgundy

A New Brand Image Sets the Stage for the Future

Pommard, France, July 20, 2017 --(PR.com)-- The most influential voices and connoisseurs in the
French wine industry gathered to celebrate the brand relaunch of Chteau de Pommard, a cherished
Burgundy wine estate founded in 1726. The newly renovated Hotel de Crillon, located in the heart of
Paris, provided the perfect setting to host the event - two iconic French brands, both undergoing a
successful 21st century reimagining.

Since Benedictine monks began producing wine in the first century AD, Burgundy producers have
preserved a traditional and low-key approach in how they connect with their customers. Bottles, labels
and brand designs haven't changed in more than 100 years. But, according to the Wine Market Council,
more than 42 percent of wine consumption today is by consumers in their 20s and 30s. These new wine
consumers are different: they view wine as a social encounter, critics' ratings aren't as influential as they
once were, and they are searching for engaging relationships with modern, trustworthy brands.

Two years ago, Famille Carabello-Baum, the new proprietaires, sought to evolve the typical Burgundy
branding concept. The family partnered with Eric Chalvin, founder of Annecy-le-Vieux based Delenvie,
on the bottle design and Paris-based Appartement 103, on the labels and packaging elements. With their
innovative approach to engage customers with alluring modern aesthetics, entertaining experiences and
complete transparency, Chteau de Pommard aims to set the stage for the future of Burgundy's wine
industry.

What's impressive about the new Chteau de Pommard brand is its sensitivity to the modern consumer,
those who care equally about beauty and originality as they do about nature and sustainability. The new
bottle is stunning, but the focus on natural practices and pure expression of terroir is the most important,
commented Grard Margeon, Head Sommelier and Executive Wine Director at Alain Ducasse's
restaurants.

The Bottle
Our mission was to explore how could we bring the traditional Burgundy bottle into modernity while
retaining the classic feeling, Chalvin explained. Building the new brand from the inside out, starting
with the bottle, enabled us to rethink everything. The new bottle is avant-garde, which perfectly expresses
this momentous evolution of Chteau de Pommard. Revealing the new bottle's iconic shape, the
shoulders are now higher and taper to the bottom of the bottle - offering a more slender contour. The
traditional lip at top of the bottle has also been removed so the neck now flows upward and outward,
further enhancing the modern elegance of the shoulders.

The Packaging
With the concept of the new bottle in hand, the family set out to revamp the Burgundy wine label. For
almost two years, the team undertook extensive trials and design approaches to find the perfect solution
and take Burgundy tradition to the next level. The first priority was to build an inspiring brand

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philosophy that would resonate with the new wine consumer and guide all our packaging strategy,
commented Julien Zylbermann, Founder of Appartement 103. When we first began working together,
we immediately understood that Chteau de Pommard had everything in its roots to become a top luxury
brand. It has an incredible heritage and savoir faire, producing some of the most exquisite wines in the
world. It's a brand that has a very direct relationship with its customers and the new bottle and packaging
embrace that intimacy in a modern way that captures the passion of Burgundy winemaking.

The Future of the Brand

Consumers today are surrounded by brands that are guided by a sense of purpose and seek to form trust
through transparency in everything they do, explained Michael Baum, CEO of Famille-Carabello-Baum.
Our vision is to resonate with a new generation of wine lovers who are drawn to the convivial Burgundy
lifestyle and seek a harmonious relationship with nature, all within a brand they can trust and deeply
engage with. The family is working with a talented team of sommeliers and Wine & Spirit Education
Trust professionals to create a destination where expert wine education and entertaining experiences go
hand-in-hand. Earlier this year, Chteau de Pommard launched six immersive Wine Experiences designed
for novices, intermediates and seasoned wine enthusiasts. The experiences offer unique insights into the
untouchable world of Burgundy's terroir, as well as the Chteau's conversion to biodynamic winemaking.

Built within a unique wine destination, the newly branded wine experiences of the Chteau de Pommard
allow novice visitors and seasoned enthusiasts alike to (re)discover wine education in a prestigious
Chteau. Part of the UNESCO effort to promote the Climats of Burgundy, the renewal of Chteau de
Pommard is a major new asset for France to attract wine travelers from all over the world, stated Martin
Lhuillier, Head of Wine Tourism at Atout France, the French National Tourism Development Agency.

All three of the family's Clos Marey-Monge wines (Vivant Micault, Clos Marey-Monge Monopole and
Simone) and all of the Family wines, produced within the Cte de Nuits and Cte de Beaune, are
available in the new bottle and branding, starting with the treasured 2014 vintage.

About Famille Carabello-Baum and Chteau de Pommard

Founded in 1726, Chteau de Pommard remains one of the most iconic and visited wine estates in
Burgundy. Clos Marey-Monge, at the heart of the domain, has been producing one of the greatest
expressions of Pinot Noir for more than two millennia. In July 2015, UNESCO declared the Clos a World
Heritage protected Climat of Burgundy. The 20 hectare clay and limestone rich terroir makes it the largest
and most interesting monopole in the Cte d'Or. It is from this terroir that Famille Carabello-Baum distill
the very essence of Burgundy into three highly-acclaimed estate wines - Vivant Micault, Clos
Marey-Monge Monopole and the limited production Simone. The family also produces Grand Cru,
Premier Cru, Village and Bourgogne wines from more than 20 AOCs across the Cte de Nuits and the
Cte de Beaune. In 2014, the Carabello-Baum family of San Francisco became the fifth family to guide
the estate. In two years, the Chteau has undergone a remarkable transformation, establishing itself as the
ultimate wine education destination where everyone can experience the beauty of Burgundy as nature
intended. For more information, visit www.chateaudepommard.com

Media Contact: Julie Albin, julie.albin@chateaudepommard.com, +1.661.373.2748

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Contact Information:
Chateau de Pommard
Julie Albin
661-373-2748
Contact via Email
chateaudepommard.com

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