Advanced Strategic

Management
High-impact strategy

G L O B A L L E A D E R S H I P

REAL WORLD. REAL LEARNING
Overview
Does your team turn to you for guidance, to make the right choices under uncertainty? As a leader, you must
come up with smart business strategies that help your company thrive.

But what is strategy? It's about choice, gaining clarity and having a clear process for weighing up pros and cons.
Advanced Strategic Management (ASM) brings you new ways to think about strategy, so you can make the best
informed decisions for your business with confidence.

Program benefits
Develop your strategic thinking; so you understand all options available to you when making business decisions
Prepare a fully-fledged strategic plan for your new business development
Embrace new communication and leadership skills, and get ready to mobilize your teams around new goals

Participant profile
Youre a senior leader, responsible for developing and executing strategies to make your business more successful.
Your class is individually put together through a selection process, to ensure that you experience the most impactful
learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your
learning journey and surprise you in many beneficial ways, both during and beyond your classroom experience.

ASM was a turning point for me. Both personally and professionally,
I learned about subjects I hadnt been aware of before. In particular,
it changed my way of thinking, my approach to problems and my
strategic analysis capabilities. I acquired new tools and a more insightful
self-awareness on many matters, but especially regarding my
interaction with my peers, employees and all stakeholders. Above all,
ASM changed my mindset!

Marta Pires
Member of the Board | Hipogest SGPS SA | Portugal

What a fantastically woven quilt of personal

discovery! ASM offered us key strategic tools
and resources, as well as the time to really apply
these to our personal and business challenges.

Simon Wickham
CEO | West Auckland Trust Services Ltd | New Zealand
Unique learning
experiences

Personal leadership retreat

in the Swiss Alps
Deep-dive sessions with
faculty and peers
Communication practice
with Shakespearian actors

Content & learning

Program structure
Pre-program Week 1 Week 2 Week 3 Post-program
Clarify your Setting the Finding the Getting ready Track & adjust
challenge context right strategy for execution implementation

Define your Global trends Structured Execution Follow-up call

strategic thinking with program
Program Co-Director challenge Frameworks Working on manager
Working on your execution
Albrecht Enders
Framing call Leadership your strategy roadmap Beyond ASM
German with program events
Strategy and Innovation manager Leadership & Influencing &
communication communicating
PhD Leipzig Graduate School
of Management

Advanced Strategic Management brings you practical frameworks to expand

your thinking space and see the full range of options available, when facing
complex decisions. Translate what you learn immediately to your own
business context, progressing from week 1 to week 3: from defining a new
strategy for one of your work projects to fine-tuning your execution and
communication proposals.

Week 1 Setting the context

Program Co-Director
Howard Yu
Chinese (Hong Kong)
Strategic Management
and Innovation
DBA Harvard Business School
Plus other talented faculty
members, bringing you the
richest of real-world application:
www.imd.org/asm
Gain a birds eye view of what is going on in the world. In particular, consider
discontinuous market changes to better understand how your customers and
competitors are likely to behave under swiftly changing circumstances.
You also explore various frameworks for addressing your business challenge,
and start to link strategy and leadership together.
Week 2 Finding the right strategy
Next, zoom in on your context. Start thinking strategically about your business
challenge and develop your strategy with faculty and your peers a diverse
group of executives from different industries and geographies. This global wealth
of experience is invaluable for defining the best choices for your challenge.
You also explore how to mobilize people around your goals.
Week 3 Getting ready for execution
Consolidate and integrate your new knowledge and skills by developing a solid
plan for execution ready to put into action once you get back to work. Because
you wont be executing your plan alone, you continue strengthening your skills
to influence others. This includes planning a powerful communication strategy
that motivates your teams and lets them know what to do.
Location
The beautiful IMD campus is situated in Lausanne, known as
the Olympic capital, Switzerland. The city nestles between hills
of vineyards and the shores of Lake Geneva. It is only 40 minutes
by road or rail from Geneva International Airport.

Dates & fee

Duration: 3 weeks

ASM 1 February 27 March 17 2017*
ASM 2 June 523 2017*
ASM 3 October 23 November 10 2017*

ASM 1 February 26 March 16 2018*
ASM 2 July 220 2018*
ASM 3 October 22 November 9 2018*

Fee 2017: CHF 28,000*

The program fee includes pre- and post-program support.
Tuition, teaching materials and lunch are also included.
*IMD reserves the right to modify the program dates, location and fee at any time.

Beyond ASM
Stay in touch and keep learning by joining ASM alumni reunions organized in
different key international locations. For instance, in the recent past, Beyond ASM
reunions have taken place in Dubai and Tokyo where faculty members met with
past ASM participants to discuss progress on their strategic business challenges
and supported them with additional content.

Watch participant testimonial videos at:

www.imd.org/asm

Talk with us Apply now

+41 21 618 07 00 info@imd.org www.imd.org/asm
High-impact results
Making a difference to you

have become a more

+81%
effective leader
have successfully applied the
new learning to their job*

*Survey of 1,000 alumni 6 months after attending an

IMD program (20152016)

New skills and learning

Financial Times rankings 2016

Now see personal stories on how ASM can improve your business
www.imd.org/asm/impact

Program topics
Relative time spent per topic in the program. For illustrative purposes only.
ility
Governance
IT/Digital

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HR

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Sale
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Com

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M ar Tea
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CUT LEADE OLDER
Econo EXE DER SH IP RSH Self ship
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Analysisy

ASM
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Political
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Ethics
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Economy
Advanced Strategic
Management

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 ASM1 | 4500 050417
Lausanne Singapore

IMD and IMD INTERNATIONAL REAL WORLD. REAL LEARNING are trademarks of IMD International Institute for Management Development.
Concept and design: Magic Pencil; Photography: Rgis Colombo, Gabriel Garcia Marengo, Richard Juilliart, Yves Ryncki, Oliver OHanlon, Jean Scheim (Black and White) IMD 2017.
IMD is ranked in open programs
worldwide 5 years in a row.

REAL WORLD. REAL LEARNING
Financial Times 2012 2016

The IMD Difference

IMD is a top-ranked business school.
We are the experts in developing global leaders
through highimpact executive education.

Why IMD?
We are 100% focused on real-world executive development
We offer Swiss excellence with a global perspective
We have a flexible, customized and effective approach
www.imd.org

Alumni benefits
Completing an IMD program is just the beginning.
You become part of an exclusive network of global
executives worldwide:
100,000 executives in 140 countries
11,000 board level and C-suite
www.imd.org/alumni

IMD Switzerland IMD Singapore Connect with us

Chemin de Bellerive 23
P.O. Box 915
CH-1001 Lausanne
Switzerland
Central tel: +41 21 618 01 11
IMD SE Asia Pte. Ltd
South Beach Tower
38 Beach Road #17-11
Singapore 189767
Central tel: +65 6715 9988