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Mike Manley
2014 APAC Footprint APAC
Rapidly growing infrastructure
General Distributors 13
Dealership Summary (2013)
Region FGA CJD
China 208 188
India 100 0
Other APAC 162 208
Ranjangaon Changsha
GAC-Fiat JV
FIAL JV
Assembly Plant capacity: 195K units
Assembly Plant capacity: 135K units
Engine Plant capacity: 140K units
Engine Plant capacity: 350K units
Employees: 2,821
Transmission Plant capacity: 300K units
Products: Fiat Viaggio and Ottimo
Employees: 2,250
APAC Region
APAC Market Industry Evolution APAC
Fastest growing region globally
APAC Region
Total APAC FCA Volume Growth APAC
APAC sales projection to exceed 330K units by 2014
400
335
350
+29% CAGR
300 2009-2013 +72%
250
200
200 +28%
+24%
150 +2% 115
90
100 72 73
50
0
Units (K) 2009 2010 2011 2012 2013 2014E
APAC Region
APAC
APAC Region
Projected China Market Evolution APAC
Consistently strong industry growth through 2018
2013 2018
11,9
9,2 +5%
CAGR
5,6
3,3 +12%
With 12% CAGR, the UV segment is the fastest growing segment in China
C sedan remains the largest single passenger car segment at 7M units in 2018
APAC Region
China Sales History
Significant growth driven by new product launches and strong APAC
dealer development
Grand
Journey 300 Voyager
APAC Region
China Levers for Growth APAC
2 Local Industrialization
Continued Development of
3 Distribution Channels
APAC Region
China Portfolio Cadence APAC
Jeep Chrysler Dodge
Small Wide CUSW Other Import Local 2013 2014 2015 2016 2017 2018
B UV Renegade
Compass/Patriot
C UV
C SUV
Wrangler
D UV
Cherokee
Grand Cherokee
E UV
Grand Wagoneer
300
E
Grand Voyager
D UV Journey
APAC Region
China Portfolio Cadence APAC
Fiat
Small Wide CUSW Other Import Local 2013 2014 2015 2016 2017 2018
A 500/500C
B UV 500X
Crossroad
Ottimo
C Viaggio
Bravo
D D-Sedan
D UV Freemont
APAC Region
Expansion of Product Portfolio in China APAC
13 major product actions through the period
500 Viaggio
Wrangler Grand
Wagoneer
APAC Region
China Industrialization APAC
Industrial expansion in assembly and powertrain operations
2014 2018
2 plants 1 platform 2 models 1 engine 2 transmissions 3 plants 2 platforms 8 models 5 engines 3 transmissions
Summary Summary
Vehicle Production capacity: 195K units, 99% utilization* Vehicle Production capacity: 775K units, 150% utilization*
Engine Production capacity: 140K units Engine Production capacity: 820K units
Transmission Production capacity: 180K units Transmission Production capacity: 700K units
Total Employees: ~3,600 Total Employees: ~13,000
Renegade
Renegade C UV Wrangler Cherokee Grand Grand
Cherokee Wagoneer
Grand
300 Voyager
Local Assembly /
500/500C 500X Ottimo Viaggio D Sedan Manufacturing
Source: Q4 2013 IHS
Crossroad
APAC Region
China C SUV Price Volume Curve APAC
Localization
Compass
Volume
Price (RMB)
50K 500K
*Source: Q4 2013 IHS
APAC Region
China FCA Volume Growth APAC
Plan achieves growth of 38% CAGR through the period
+38% CAGR
2014-2018
1000
+262%
900
~850
~815 Vehicle volume growth of 38%
800 CAGR from 2014 to 2018CY is
700 enabled by local production and
the launch of Alfa Romeo
600
APAC Region
APAC
APAC Region
India Market Evolution
Anticipated industry growth continues to be strong through APAC
the business plan period
+12% CAGR
2014-2018
6 +55%
+10% CAGR
2009-2013 5,1 India is projected to
5 4,7 be 3rd largest market
+49% 4,2 in the world by 2018
4 3,7
3,3
3,1
3
Includes Passenger Cars and
2,1 Light Commercial Vehicles
2
0
Units (M) 2009 2013 2014 2015 2016 2017 2018
APAC Region
Projected India Market Evolution APAC
Hatches remain key, with UVs set to overtake Sedans
2013 2018
2,240
+11%
1.350 CAGR
710
+15%
350 CAGR
UVs are the fastest growing segment in the India market with a 15% CAGR
B Hatch is the largest segment in the Indian market at 1.3M units in 2013, growing to 2M units in 2018
D and larger segments represent less than 10% of the industry
Source: Q4 2013 IHS
APAC Region
India Sales History APAC
Declining sales trend was reversed in 2013 by network restructuring
(19%) CAGR
30 2009-2013
(4%) FCA restructured distribution in Q1
(23%) 25
25 2013
23 22
(35%)
20 From Q2 2013 through to the end of
17 2013 CY, Fiat achieved 41% sales
15 (9%) growth making Fiat the fastest
growing brand in India despite a
11
10 declining market
10
0
Units (K) 2009 2010 2011 2012 2013 2014E
APAC Region
2013 India Product Portfolio APAC
Limited portfolio achieves 44% segment coverage
Price Range
800 740 Segment
Price Range
Coverage
Brand Coverage
Coverage (Participating
(Industry) Segments)
700
600 550 Fiat 44% 26% 60%
500
395
400
300
217
200 144 151
114
100 54 79
18
0
Volume (K) A Hatch B Low Hatch B High C Low Sedan C High B UV C UV D UV MPV Others
Hatch Sedan
APAC Region
India Growth Drivers APAC
Products, portfolio, & network evolution
Products Network
Portfolio
B Hatchback
C Sedan
B UV
APAC Region
India LRP Cadence POR APAC
Linea/
Grand Siena
C Sedan
Linea Classic
500
Specialty
Punto
C UV C SUV
D UV Wrangler
E UV Grand Cherokee
CKD
APAC Region
Major new model launches in India APAC
Launch 2 brands and 12 major product actions through the period
Avventura
Punto Grand
Siena
Grande Linea
Punto
APAC Region
India Industrialization APAC
Industrial expansion in assembly and powertrain operations
2014 2018
2 plants 1 platform 3 models 3 engines 1 transmission 2 plants 3 platforms 6 models 6 engines 3 transmissions
Summary Summary
Vehicle Production capacity: 135K units, 64% utilization* Vehicle Production capacity: 245K units, 155% utilization*
Engine Production capacity: 350K units Engine Production capacity: 350K units
Transmission Production capacity: 300K units Transmission Production capacity: 330K units
Total Employees: ~2,250 Total Employees: ~5,000
APAC Region
India FCA Volume Growth APAC
Increased local production drives a 51% CAGR through 2018
+51% CAGR
180 2014-2018 In Q1 2014 Fiat achieved a year
over year increase of 292%, making
160
+420% them the fastest growing brand in
140 ~130 India
120
Fiat Brand grows after restructuring
100 (19%) CAGR and refreshed/new models
2009-2013
80
Introduction of Jeep Brand in 2015
60 (57%)
40
23 25
20 10
0
Units (K) 2009 2013 2014E 2018
APAC Region
APAC
South Korea
Japan
Malaysia
Indonesia
Australia
APAC Region
Rest of APAC Markets Evolution APAC
Strong growth is expected in ASEAN with modest changes in Japan,
Australia & South Korea
+2% CAGR
2014-2018
11,8 12,0 12,2 12,4
12 +6% CAGR 11,7 11,5 0.7
2009-2013 0.6 1.4
10 9,2 1.2
1.6
1.5
8
6 3.3 4.2
2
5.1
4.5
0
Units (M) 2009 2013 2014 2015 2016 2017 2018
APAC Region
FCA Volume Growth Other APAC Markets APAC
Plan achieves 12% CAGR through 2018
+12% CAGR
2014-2018
180
+56%
160 New C SUV drives Jeep volume
140 growth beginning in 2017
+26% CAGR ~125
2009-2013 Continue to grow footprint in region
120
with ongoing network development
+146%
100
80 Totals include Dodge, Alfa Romeo and Ram
80 Fiat Includes Abarth
60
60
40
24 10
20
35
0
Units (K) 2009 2013 2014E 2018
APAC Region
APAC
APAC Region
Total APAC FCA Volume Growth APAC
FCA APAC volume grows by approximately 900K units from 2013 to 2018
+35% CAGR
2014-2018
1400
+228%
1200
~1,100
~1,065
1000
+29% CAGR
800
2009-2013
600
+179%
400 335
200
200 30
72 95
70
0
Units (K) 2009 2013 2014E 2018
APAC Region
APAC Growth Drivers APAC
Improved competitiveness of products will result in share gains
1200
668 ~1,100
1,065
1000
Volume
Increase from
800 Volume New Import
Increase from Models
New Models Volume
Increase from
600 Volume Share Growth
Increase from
Share Growth Volume 96
Increase from
400 Volume Industry Growth 79 74%
Increase from
Industry
200 57 11% Volume
Growth 55 9% Increase from
200 13 New Local
60 6% Models
72 10% 43%
47%
0
Units (K) 2009 2013 2018
APAC Region
Disclaimer
Certain information included in this presentation, including, the Groups combined business plans; political and civil unrest;
without limitation, any forecasts included herein, is forward earthquakes or other natural disasters and other risks and
looking and is subject to important risks and uncertainties that uncertainties. Any of the assumptions underlying this
could cause actual results to differ materially. The Groups presentation or any of the circumstances or data mentioned in
businesses include its automotive, automotive-related and other this presentation may change. Any forward-looking statements
sectors, and its outlook is predominantly based on what it contained in this presentation speak only as of the date of this
considers to be the key economic factors affecting these presentation. We expressly disclaim a duty to provide updates to
businesses. Forward-looking statements with regard to the any forward-looking statements. Fiat does not assume and
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are subject to change, including, but not limited to: the many inaccuracies in any of these forward-looking statements or in
interrelated factors that affect consumer confidence and connection with any use by any third party of such forward-
worldwide demand for automotive and automotive-related looking statements. This presentation does not represent
products and changes in consumer preferences that could investment advice or a recommendation for the purchase or
reduce relative demand for the Groups products; governmental sale of financial products and/or of any kind of financial services.
programs; general economic conditions in each of the Group's Finally, this presentation does not represent an investment
markets; legislation, particularly that relating to automotive- solicitation in Italy, pursuant to Section 1, letter (t) of Legislative
related issues, the environment, trade and commerce and Decree no. 58 of February 24, 1998, as amended, nor does it
infrastructure development; actions of competitors in the represent a similar solicitation as contemplated by the laws in
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