Bse Assignment1

Business Skills for E-Commerce
Acknowledgement
I am proud to take this assignment. First of all, I convey My special thanks Mrs. C.B.
Jawahira lecture of the BCAS-Batticaloa campus who helped me to. I would like to lectures
of BCAS Batticaloa campus My friends and others who helped me to complete this
assignment successfully. Next I would like to thanks to my parents for help encouragement
&patient to me in this assignment.
pg. 1
TABLE OF CONTENTS
Acknowledgement..............................................................................................................................1
Task01:.............................................................................................................................................8
1.1.1.1Business core Function of any organization in Sri Lanka..............................................8
Introduction of soft logic.............................................................................................................8

1.1.1.2 Soft logic Core business function........................................................................................9
1.1.1.3Administration function.......................................................................................................9
1.1.1.4Human resource function...................................................................................................9
1.1.1.5customer service function................................................................................................10
1.1.1.6DISTRIBUTION function..................................................................................................10
1.1.1.7 FINANCE function...........................................................................................................10
1.1.1.8 ICT function......................................................................................................................10
1.1.1.9Marketing function............................................................................................................11
1.1.1.1.1sale function...................................................................................................................11
1.1.2.1 DAMRO.................................................................................................................................12
INTRODUCTION OF DAMPRO..................................................................................................12
1.1.2.2business core functions of DAMRO...................................................................................13
1.1.2.3strategies improve of DAMRO........................................................................................13
Professional development.......................................................................................................13
High quality products/services................................................................................................13
Serve over everything..............................................................................................................13
Customer value.........................................................................................................................14
Task1.2...............................................................................................................................................14
1.2.1.1Eevaluate the business aims of the above selected organization and explain how
they are connected to the stakeholder.......................................................................................14
PRESENTATION AND REPORTS.............................................................................................14
1.2.1.1 charts.....................................................................................................................................27
Stakeholders picture.....................................................................................................................27
pg. 2
Stakeholders type.........................................................................................................................27
Stakeholders picture1...................................................................................................................28
drawing...........................................................................................................................................28
.............................................................................................................................................................28
.............................................................................................................................................................28
.............................................................................................................................................................28
1.2.1.1Internal stakeholders............................................................................................................29
Owner.................................................................................................................................................29
Workers..............................................................................................................................................29
manager.........................................................................................................................................29
1.2.1.1External stakeholders...........................................................................................................30
Without member of the company but indirect connect with company. Who care about or
affect by performance.......................................................................................................................30
Customer........................................................................................................................................30
Supplier..........................................................................................................................................30
Government...................................................................................................................................30
Pressure group..............................................................................................................................31
Media..............................................................................................................................................31
Internal and external stakeholder compare...............................................................................31
Conclusion.....................................................................................................................................32
Task 02:..............................................................................................................................................32
2.1analyze impact and the risk factors of introducing ecommerce for DAMRO...................32
2.1.1.1.1 introduction an E -commerce system too DAMRO..............................................32

2.1.1.1.2Advantages of ecommerce to damro......................................................................32
2.1.1.1.3Global market.............................................................................................................33
2.1.1.1.3 24/7/365 hours service............................................................................................33
2.1.1.1.4 Cheap start up and running cost............................................................................33
2.1.1.1.5Online advertising......................................................................................................33
2.1.1.1.5disAdvantages of ecommerce to damro.................................................................33
pg. 3
2.1.1.1.6New selling chains(issues).......................................................................................33

2.1.1.1.7Legislation.......................................................................................................................34
2.1.1.1.8security issues................................................................................................................34
2.1.1.1.9Fake website..................................................................................................................34
2.1.1.2.1apply the methods and techniques to analyze the impact and risk factors...............34
2.1.1.2.2Online Orders Pose Unique Challenges to Merchants.................................................34
2.1.1.1.3Automated transactional risk scoring..........................................................................35
2.1.1.1.4Real-time categorizing and resolution........................................................................35
2.1.1.1.5 Post-purchase transaction management......................................................................35
Task2.2...............................................................................................................................................36
2.2.1.1.1Global impact of e-commerce on society when they implement to damro............36
Consumer impact......................................................................................................................36
2.2.1.1.2Online sales....................................................................................................................36
2.2.1.3Direct communication with customer..........................................................................37

2.2.1.4 greater choice...............................................................................................................37
2.2.1.5 lower price.....................................................................................................................37
2.2.1.6Consumer advantages.....................................................................................................37
2.2.1.7Business impact............................................................................................................38
2.2.1.7 global market................................................................................................................38
2.2.1.8 24/7/365 hours service...............................................................................................38
2.2.1.9Online advertising.........................................................................................................38
2.2.2.1Advantage for organization..............................................................................................38
2.2.2.2 advantage for society......................................................................................................39
2.2.2.3 disadvantage for organization and consumer..............................................................39
Technical....................................................................................................................................39
2.2.2.4 non-Technical...............................................................................................................39
2.2.2.5 conclusion.....................................................................................................................39
Task 03...............................................................................................................................................40
3.1.1.1critically investigate the market potentials, when they implement e commerce to

damro.................................................................................................................................................40
3.1.1.1Market information............................................................................................................40
pg. 4
3.1.1.2Market segment................................................................................................................40
3.1.1.3 market trend..................................................................................................................40

3.1.1.5 purpose of market research........................................................................................41
3.1.1.6market size.....................................................................................................................41
3.1.2.1 social media activity.....................................................................................................41
3.1.2.2 email market.................................................................................................................42
3.1.2.3. become findable online..............................................................................................42
Conclusion.................................................................................................................................42
Task 3.2..........................................................................................................................................43
Evaluate current e commerce system are used by in any organization like damro.............43
E commerce system.....................................................................................................................43
3.2.1.1Shopify...............................................................................................................................43
Advantage......................................................................................................................................43
Much better UX/UI... for the right customer...............................................................................43
Disadvantage.................................................................................................................................44
3.4.1.2 open card..........................................................................................................................44
Advantage......................................................................................................................................45
3.4.1.1 magento............................................................................................................................46
Advantage......................................................................................................................................46
disadvantage.................................................................................................................................46
Conclusion.....................................................................................................................................47
3.4.2.1Justify the e-commerce system......................................................................................47
3.4.2.2security...............................................................................................................................47
3.4.2.3 Communication and information sharing......................................................................48
3.4.2.4 order processing..............................................................................................................48
3.4.2.5 payment system...............................................................................................................48
3.4.2.6 Marketing and promotion................................................................................................49
Task 3.3..............................................................................................................................................49
3.3.1.1 discuss the financial implication of ecommerce to damro and explain.....................49
pg. 5
3.3.1.2financial implication...........................................................................................................49
3.3.1.3 webhosting and design...................................................................................................49
3.3.1.4 payment system...............................................................................................................50
3.3.1.5 security..............................................................................................................................50
Conclusion.....................................................................................................................................51
Task 3.4..........................................................................................................................................51
Design an e commerce solution for damro................................................................................51
3.4.1.1.1 Introduction e commerce solution for damro............................................................51
3.4.1.1.1Key activities..................................................................................................................51
3.4.1.1.2Modify a website............................................................................................................52
3.4.1.1.3 optimization for search engines..................................................................................52
3.4.1.1.4 testing the e commerce web site................................................................................52
3.4.1.1.5 promoting web site.......................................................................................................52
3.4.1.1.6 customer feedback.......................................................................................................53
3.4.1.1.7 order processing...........................................................................................................53
Conclusion.....................................................................................................................................53
Task 3.5..........................................................................................................................................54
Evaluate suitability an e commerce solution.............................................................................54
Ecommerce suitable for damro...................................................................................................54
3.5.1.1 Suitability Analyze of legal feasibility to e-commerce for damro furniture shop in Sri
Lanka..............................................................................................................................................54
Manual transaction and ecommerce transaction table............................................................55
Apply the e-Commerce to damro furniture shop, then the business is going to increase
step by step. Picture.....................................................................................................................56
3.5.1.2uitability Analyze of financial feasibility to e-commerce for damro furniture shop in

Sri Lanka........................................................................................................................................56
3.5.1.3 Suitability Analyze of technical feasibility to e-commerce for damro furniture in Sri
Lanka..............................................................................................................................................57
pg. 6
conclusion......................................................................................................................................57
Conclusion.....................................................................................................................................58
References........................................................................................................................................59
pg. 7
FIGURE 1.1 SOFT LOGIC...................................................................................................................................9

FIGURE 2/DAMRO.............................................................................................................................................14
FIGURE 3.SOFT LOGIC AIM AND STAKEHOLDERS.................................................................................16
FIGURE 4 SOFT LOGIC CONTENTS.............................................................................................................17
FIGURE 5INTRODUCTION...............................................................................................................................18
FIGURE 6 AIMS...................................................................................................................................................19
FIGURE 7 PROFIT..............................................................................................................................................20
FIGURE 8RETURN ON CAPITAL EMPLOYED.............................................................................................21
FIGURE 9CUSTOMER SATISFY.....................................................................................................................22
FIGURE 10MISSION AND VISION..................................................................................................................23
FIGURE 11COMMON STAKEHOLDER..........................................................................................................24
FIGURE 12COMMON STAKEHOLDER..........................................................................................................25
FIGURE 13SOFT LOGIC STAKEHOLDERS..................................................................................................26
FIGURE 14STAKEHOLDERS EXPECTS.......................................................................................................27
FIGURE 15CONCLUSION................................................................................................................................28
FIGURE 16REFERENCE..................................................................................................................................29
FIGURE 17 STAKEHOLDERS PIC.................................................................................................................29
FIGURE 18 STAKE HOLDERS TYPE1...........................................................................................................30
FIGURE 19 TYPE................................................................................................................................................30
FIGURE 20 SHOPIFY (SHOPIFY, 1997).........................................................................................................45
FIGURE 21 OPEN CARD (OPENCARD, 2016).............................................................................................47
FIGURE 22 MAGENTO (MAGENTO, 2015)...................................................................................................48
FIGURE 23(E COMMERCE INCREASE PICTURE) (PICTURE, 2014)....................................................58
FIGURE 24(FINANCIAL PLANNING PROCESS) (PROCESS, 2016).......................................................59
TABLE1 (INTERNAL AND EXTERNAL STAKEHOLDERS COMPARE)....................................................34

(TABLE 2 ONLINE TRANSACTION AND MANUAL TRANSACTION) (SYSTEMS, 2000).....................58
pg. 8
Task01:
1.1.1.1Business core Function of any organization in Sri Lanka
Figure 1.1 soft logic
Introduction of soft logic

Sri Lankan business powerhouse Soft Logic Holdings PLC celebrated its phenomenal
growth into one of the countrys most successful conglomerates when it completed 25 years
of operations in July 2016.
pg. 9
Ranked second among Sri Lankas most valuable conglomerate, the Soft Logic Group now
provides employment to more than 9,000 people in Sri Lanka and Australia and has
representations and strategic alliances with reputed global institutions and large
multinational corporations.
The extensive global brand portfolio represented by Soft logic in Sri Lanka includes
Panasonic, Samsung, Whirlpool, Candy, Xerox, Microsoft, Burger King, Levis, Nike,
Giordano, Mango, Mother care, Fossil, Splash, Charles & Keith, Dockers, Tommy Hilfiger,
Pepe Jeans, Emporia Armani, DKNY, Fossil, Diesel, Skagen, Michael Kors, Adidas, Dell,
Blackberry, Epson, NEC, Cisco[ CITATION sof16 \l 1033 ]
pg. 10
Soft logic vision: To be the most preferred and trusted product and service provider,
delivering high quality solutions to corporates and retail customers so as to set new
industry standards and enhance shareholder value.[ CITATION sof16 \l 1033 ].
Soft logic mission: Making the right decisions to increase returns on money invested.
Employing and rewarding the best, to leverage market potential and become the most
admired corporate in Sri Lanka.[ CITATION sof16 \l 1033 ]
1.1.1.2 Soft logic Core business function

1.1.1.3Administration function
Administration backbone for organization. administration is an asset to organization.
administration required all business.
Administration can be defined as the universal process of organization people and resources
efficiently so direct activities toward common goals in a common set function to meet
organization goals.
The administration needs to deal with the paperwork related to running the business.
Collecting, distributing and dispatching the mail

Received paper electronic record
Re searching information
As PowerPoint
1.1.1.4Human resource function

Human resource is critical compartment for employees. human resources of a business are its
employees. human resource department commitments are included payroll and benefits, hiring.
human resource department is ensure that companies. human resource department arranged
outsource services.
Human resource department need successful business. and organization search trained employees.
Advertising job vacancies

Inform staff of promotion and opportunities
Inform staff of promotion and opportunities
Checking health and safety
pg. 11
1.1.1.5customer service function

Customer service define as organization is ability to meet the needs and like of it customer
better customer service is a very important part of organization. All business must search
customer or clients who have an enquiry or complaint. and solve the customer problems.
Answering customer enquiries about products and services

Providing specialist information advice to customer
Solving customer problem
1.1.1.6DISTRIBUTION function
Distribution department is responsible for ensuring the good quality .and product delivered
customer address .and one time delivered.
Ensuring all goods appropriately stored before dispatch

Checking vehicle load are safe and secure
Completing the delivery documents
1.1.1.7 FINANCE function

Finance department very important of organization. The part of an organization that manage
money. Finance department typical include planning organization, accounting and control the
company.
This department business need a regular steam of income to pay the bills. And staff financial
record and all money earn spent so that senior manager always knows how much profit or
loss.
Producing invoices, checking payments are received and chasing up overdue

payments
Recording money received
Checking and [paying invoices received
Producing the statutory
1.1.1.8 ICT function

ICT (INFORMATION COMMUNICATION TECHNOLOGY) this department duty is all
computer problem solving and .net working problem solve and safe the companys electronic
documents.
Repairing computer
Technically maintaining company web site
Assisting user who have computer problems
Busing and installing new hardware and software and providing information
pg. 12
1.1.1.9Marketing function
A marketing department promotes business and run sales of its products or services. It
provides the needs research to identify your target customers and other audiences. This
department is all about identifying and meeting consumer needs. who must respond to a
customer enquiries promptly and accurately.
Designing, updating and promoting the company website

Carrying out market research to receive feedback on potential and existing
products and service.
Advertising company products.
1.1.1.1.1sale function
Business very important function for all business. It is pointless product or service. sales
targets are part of the business aims. meeting the sales staff.
Organizing sale promotion

Responding to customer enquiries
Keeping customer records
pg. 13
1.1.2.1 DAMRO
Figure 2/damro
INTRODUCTION OF DAMPRO
AMRO is among the worlds largest furniture manufacturers offering a diverse range of
modern and traditional furniture. Since Damro was established in 1986 it has achieved a
rapid success and has expanded to over 190 showrooms globally, which now having 152
showrooms island wide. Damros success has grown from its ability to produce high quality
furniture at affordable prices with outstanding customer service.
They provide office furniture, plastic furniture. PVC doors and frames a furniture for living
room dining and etc. if a customer wants to purchase any damro products, they have to visit
their showroom and they will purchase them.
pg. 14
1.1.2.2business core functions of DAMRO

Administration function
Finance function
Human resource function
Customer service function
It functions
Marketing function
Distribution function
1.1.2.3strategies improve of DAMRO

1. Professional development
2. Serve over everything
3. Customer value
4. High quality products/services
5. Many offer
6. Cheap price
Professional development
what category damro business happens to fall in, one thing is important in order for damro to
provide Damros customers final value: to make the commitment to continuously learn and
study what is reason field. check them
High quality products/services

One of the quickest ways to set apart from the competition is to provide your customers with
high-quality products at the same price as Damros competitors. Quality is everything when it
comes to growing business. Spend the time to plan, organize and deliver top-notch quality
products/services in everything do
Serve over everything

If a customer isnt satisfied or happy, you have to do everything in your power to make that
customer happy. Give them what they want. Even if your customer was the one who was
wrong, take the initiative to fix things and correct them immediately.
Customer value
Providing value in the lives of your customers is extremely important when thinking about
creating lasting business success. If they are not changing or adding final value to Damros
customers lives, your business will hit stall mode very quickly. The stall mode are when
damro truly believe you are doing everything right and working finally
pg. 15
Task1.2
1.2.1.1Eevaluate the business aims of the above selected organization
and explain how they are connected to the stakeholder.
PRESENTATION AND REPORTS
Figure 3.soft logic aim and stakeholders
Good afternoon lecturer and friends. I am aathil, from kattankudy, I am going to explain soft
logic aims and soft logic stakeholders. Soft logic organization second rank in SRILANKA .
pg. 16
Figure 4 soft logic contents
These are my contents

INTRODUCTION OF soft logic PLC
Soft logic aims
Soft logic mission and vision
Common Stakeholders
Soft logic stakeholders
Conclusion
Reference
pg. 17
Figure 5introduction
Soft logic very famous electronic and furniture company in Srilanka. located no14 de
Fonseka place, Colombo 05. There provides mobile phone, computers, Television, watches,
furniture.
pg. 18
Figure 6 aims
Soft logic aims are profit, return on capital employed, customer satisfy.
pg. 19
Figure 7 profit
Any business organization first aim is profit so soft logic first aim profit. Profit is important
concept for soft logic business. Profit is the financial return or reward or reward that
entrepreneurs aim achieve to reflect the risk that they task. How to calculate Profit=total
sales-total cost.
Sale>cost=profit, sale<cost=lost
pg. 20
Figure 8return on capital employed

A measurement of return on the investment needed for a business to function, otherwise
known as capital employed. Expressed as amount or percentage.it is used to show a
business health, specifically by showing how efficiently its investments are used to create a
profit.
pg. 21
Figure 9customer satisfy
Customer satisfy mean how to satisfied customers. And what are things customer needs.
Customer satisfy mean fulfill the customer.
pg. 22
Figure 10mission and vision
I explained for soft logic mission and vision
vision: To be the most preferred and trusted product and service provider, delivering high
quality solutions to corporates and retail customers so as to set new industry standards and
enhance shareholder value. (soft logic, 2016)
mission Making the right decisions to increase returns on money invested. Employing and
rewarding the best, to leverage market potential and become the most admired corporate in
Sri Lanka.[ CITATION sof16 \l 1033 ].
Figure 11common stakeholder
Who are the people involved in the organization They are called stakeholder. Group or
individuals that affected by and or have an interest the operation and objective of the
business. Internal mean member of organization and direct connect with organization.
External connect with organization but indirect connection with organization.
pg. 23
Figure 12common stakeholder
I explained for this chart. Internal-directors, managers, employees

Connected shareholders, customer, suppliers, advisers, competitors
External government, local, community, pressure group, media
pg. 24
Figure 13soft logic stakeholders
Soft logic internal stakeholders are chairmen(CEO), or owner, employees, managers,Soft

logic external stakeholders are suppliers, shareholders, government
pg. 25
Figure 14stakeholders expects
Soft logic Owner expectation are profit, market share, capital growth, social success, market
best quality. Manager expectation are promotion, high salary. Supplier expectation is more
order. customer expectation best quality products, cheap price, more discount. Government
expectation are taxes, rules.
Figure 15conclusion
I explained introduction of soft logic PLC, they main aims, and vision and mission. what is
stakeholder. They stakeholders. Stakeholder type.
pg. 26
Figure 16reference
I present for reference.
1.2.1.1 charts
Stakeholders picture
Figure 17 stakeholders pic
Stakeholders type
Internal stakeholder
External stakeholder
Connected stakeholder
pg. 27
Stakeholders picture1
Figure 18 stake holders type1
drawing
INTERNAL STAKEHOLDER
EXTERNAL STAKEHOLDER
CONNECTED STAKEHOLDER
Figure 19 type
1.2.1.1Internal stakeholders
Group within the business or member of the organization and direct connect with
organization. Such as
pg. 28
Owner
Workers
Managers
Owner
The company owner capital posting. A business owner is someone who owns a business or
of product or service with the aim of meeting a need in the people, and in so doing makes
profit. A business owner works with a group of people he employs to carry out the purpose of
the business. Owner want to a lot of money business.
Interested the company marking a profit

Want good dividend
Want their share to increase in price
Workers
Any organization workers are very important. Workers are group of the people who are work
of the organization. Soft logic has two type works there. Full time and part time. workers are
to have success the soft logic.
More likely to get better pay

Chance of promotion
Better facilities
manager
Management is a topic that is as vast. When it comes to the skills that are required to
become a good manager, the list may be endless. The person who manage the organization
all department is known as manages. Manager type assistant manager, general manager,
marketing manager. A manager is a person responsible for planning and directing the work
or a team of individual monitoring their work, and taking perfect action when very important.
Manager want to success company
Better chance promotion

Successful company may reward them by paying them higher
Giving the bonus
Better fringe benefit
If company fails, they could lose their jobs
pg. 29
1.2.1.1External stakeholders
Without member of the company but indirect connect with company. Who care about or
affect by performance.
Customer
Supplier
Government
Pressure group
Media
Customer
Customers is a very important part of any organization. Customers connected to the
organization to provide in a product usually any organization can provide any product but
that product want to sale. Who is buy or use that products definitely buy any product to the
people or customer? Customer want to connect this type of organization also.
Produce New product
Provide good product with offer
Good product to low prize
Give the innovative products
Supplier
A party that supply good or services. a supplier may by differences from a contractor or
subcontractor, who are commonly add specialized input to deliverable.
Interested in building long term relationship, on time payment of well and profitable
sales
More orders for them product.
Supplier want to supplied the product to on time
Government
A company is guided and controlled by government rules and regulations. Community or a
group of people that manage the unit. And sets it in a state of customs, institutions and
public policy through the lows and fitness administrator, to manage the political and
sovereignty.
Pressure group
Non-profit and usually voluntary organization whose members have a common cause for
which they seek to influence political or corporate decision makers to achieve a declared
pg. 30
objective. Whereas interest groups try to defend a cause (maintain the status quo), the
pressure groups try to promote it.[ CITATION pre15 \l 1033 ]
Media
Media is very important in this organization. Media is a main part of the organization any
time anywhere media has important work because advertising is main part of media. Media
advertising true the newspaper, TV channels and any other ways.
Internal and external stakeholder compare

BASIS FOR INTERNAL EXTERNAL
COMPARISON STAKEHOLDERS STAKEHOLDERS
Meaning The individual and parties The parties or groups that
that are the part of the are not a part of the
organization is known as organization, but gets
Internal Stakeholders. affected by its activities is
known as External
Stakeholders.
Nature of impact Direct indirect
Who are they? They serve the organization. They get influenced by the
organization's work.
Employed by the entity Yes No
Responsibility of the Primary Secondary

company towards them
Includes Employees, Owners, Board Suppliers, Customers,

of Directors, Managers, Creditors, Clients,
Investors etc. Intermediaries, Competitors,
Society, Government etc.
pg. 31
Table1 (internal and external stakeholders compare)
Conclusion
above stake holders directly or indirectly related with business organization and they are the
one of main factor to developing business organization. And they involved with organization
activity, and business aims of the above organization connected with stake holders.
Task 02:
2.1analyze impact and the risk factors of introducing ecommerce for
DAMRO
2.1.1.1.1 introduction an E -commerce system too DAMRO
Electronic business is one of online business.it is very use full service for the all
organization. buying and selling the product or service through the internet. E-commerce is
purchasing and selling of goods and service, transmitting fund through the internet. these
business deal reason such business -to-business, business-to- consumer, consumer-to-
consume. E commerce team is often used again to again.
Damro has been using e-commerce system many advantages, same time disadvantages
there.
2.1.1.1.2Advantages of ecommerce to damro

Global market
24/7/365 hours service
Cheap startup and running cost
Online advertising
2.1.1.1.3Global market
Global market is best advantage for organization. Damro all products are watching global
consumers. customer needs to buy all furniture they can do directly from damro website.
Start up the global business more customers and more sales and a lot of profit there.
2.1.1.1.3 24/7/365 hours service

e commerce and industry, 24/7 or 24-7 service (usually spoken "twenty-four seven") is
service that is available any time and, usually, every day.] Alternate orthography for the
pg. 32
numerical part includes 24x7 (usually spoken "twenty-four by seven"). The numerals stand
for "24 hours a day, 7 days a week". Less commonly used, 24/7/52 (adding "52 weeks") and
24/7/365 service (adding "365 days") make clear that service is available every day of the
year.
2.1.1.1.4 Cheap start up and running cost

Unlike a traditional bricks and mortar business which needs rent, light, heat, water, shop
displays, public liability insurance, purchasing stock and hiring staffs, Sortable place to the
shop an E-commerce website doesnt require those high, open costs. The only open cost
required is for the programming and design of the website along with hosting and
maintenance or admin of the website. Once developed, an online store can grip payments
and orders automatically 24/7 which less staff costs and the overheads normally involved in
offline sales there are cash registers, paper receipts, printed signage or labels etc.
2.1.1.1.5Online advertising
Online advertising is a marketing strategy that involves the use of the Internet as a medium
to obtain website traffic and target and deliver marketing messages to the right customers.
Online advertising is geared toward defining markets through unique and useful applications.
2.1.1.1.5disAdvantages of ecommerce to damro

New selling chains(issues)
Legislation
Security issues
fake website
2.1.1.1.6New selling chains(issues)

When introducing online sale, careful planning needs to take place ensure that stock
management system capable of matching that in as tore is available. The fact that multiple
customer can be online looking for something at the same time means that availability of
items has to be accounted for all times on a fist come first served basis. Having this new
online selling chain means that the business needs to liaise with suppliers and manufactures
to ensure goods are stocked at all time. Ensure that good relationships are built with
customer also helps run the business more effectively. With the online world changing so
quickly business need to be aware of online marketing and selling thought different avenues
based on target markets and where they are online.
pg. 33
2.1.1.1.7Legislation
When selling, online business needs to adhere to certain laws such as the data protection
act (1998), the distance selling act2000 and the e commerce directive (2002.).
E commerce is worldwide web so a lot of legislation there. Sometimes legislation problem is

stop the business.
2.1.1.1.8security issues
While businesses make great efforts to keep themselves and the consumer safe, there are
people out there that will break every firewall possible to get the information they want. have
all seen recently how the biggest and most renown business can be hacked online.
2.1.1.1.9Fake website
competitors or thieve people can create fake website like Damros ecommerce website.
Sometime Damros customer personal deals received them. fake website biggest problem
global business(e-commerce).
2.1.1.2.1apply the methods and techniques to analyze the impact and

risk factors
2.1.1.2.2Online Orders Pose Unique Challenges to Merchants
eCommerce businesses sometimes incorrect used that their merchant account provider is
financially liable for fraud and disputed transactions. They also dont realize that according to
industry regulations, card-not present(CNP) merchants are responsible for confirming
shoppers identities and dealing with disputes associated with unauthorized purchases.
Many online retailers rely only on address verification, card code verification and the card
networks authorization to evaluate the legitimacy of purchase attempts. It is imperative that
merchants realize that payment fraud is evolving every day, and relying on just one or two
factors related to an ecommerce purchase is not a dependable way to identify and stop
unauthorized card use.
When payment fraud occurs at checkout, the merchant incurs the greatest lossesnot the
victimized consumer or the card issuer. According to a study by Lexis-Nexis Risk Solutions,
pg. 34
merchants lose 10 times more than banks, and 20 times more than consumers, due to fraud
each year.
With online and other CNP transactions, there are no signed receipts to protect even
merchants that follow the validation rules of the card networks. There is also no ability to
examine identification cards and match signatures; nor is there physical evidence of the
customer making the purchase. None of the protective mechanisms present in a physical
store are available in the eCommerce world.
2.1.1.1.3Automated transactional risk scoring
Specific logic and settings can help to different normal purchase behavior from risky
transactions. Fraud risk is calculated based on multiple data factors and assigned a
numerical score for each transaction. The scores, which serve as relative risk indicators,
determine next steps for that transaction according to a merchants preferred operating
procedures.
2.1.1.1.4Real-time categorizing and resolution

Transactions with risk scores exceeding certain thresholdsdetermined by either the
merchant or
the fraud solution providercan be automatically placed into different categories for further
action. Generally, a transaction is either immediately accepted or rejectedbut it can also be
flagged for manual review if it falls somewhere between those two categories. Depending on
the fraud solution provider, this categorization process may require manual efforts to
synchronize with the authorization, settlement, and fulfillment procedures. Fortunately, some
providers allow the fraud service to operate in-line with the payment authorization flow,
requiring minimal intervention by the merchant, and streamlining business processes.
2.1.1.1.5 Post-purchase transaction management

Optimal fraud service offerings should also include an interface for reviewing transactions
that
fall between the accept and reject thresholds, so that members of the merchants staff
can determine the appropriate activity on a transaction with a single dashboard. The
dashboard can include multiple tools and features to assist merchants not only with the initial
resolution of transaction, but follow-up activities such as reporting and performance analysis.
It is important to note that the life cycle of fraud management does not begin and end simply
with the purchase attempt. In order to continue proactively handling fraud attempts (as well
pg. 35
as to resolve chargebacks and disputes efficiently), merchants need a database that can
maintain detailed records and be used to understand transaction trending over an extended
period of time.
Task2.2
2.2.1.1.1Global impact of e-commerce on society when they implement
to damro
Consumer impact
Electronic commerce means using the internet as distribution channel to market and sell
goods and services to the consumer. The majority of e commerce websites on the internet
are retail store selling products directly to the public because there are hundreds of different
products and services for consumers and multitude of different ways these products and
service can be delivered.
Consumer choose a product or service on website

Consumers pay electronically on the website
The business owner or merchant receives the order and payment and order is
fulfilled
2.2.1.1.2Online sales
Purchasing products or services over the internet. Online shopping has grown in popularity
over the years, mainly because customer find it convenient and easy to price dealing shop
from the comfort of their home or office.
Online shopping (sometimes known as e-tail from electronic retail or e-shopping) is a form
of electronic commerce which allows consumers to directly buy goods or services from a
seller over the internet using a web browser.
Online customer must have access to the internet and valid method of payment in order to
complete a transaction. This system is very helpful.
2.2.1.3Direct communication with customer

Effective communication is essential to happy and productive work environment. direct
marketing is a channel-agnostic form advertising which allows business and nonprofit
organization to communicate straight to customer, with advertising techniques. That can
pg. 36
include cell phone text messaging, email, interactive consumer websites, online display ads,
keratanase marketing,
2.2.1.4 greater choice

choice architecture is a term that is used to describe the different ways in which choices can
presented to customers, and the impact of that presentation on consumer decision-making.
Since there are no shelf size or store limitations. E commerce business are able to list many
different items.
Customer can get several brands and products from different sells at one place. Many
choice from customer
2.2.1.5 lower price
Pricing consumer a low price without the need to wait for sale price events or comparison
shop. Customer gets cheap deals better price from online stores because products come to
customer directly from the manufacturer or seller without middlemen involved. Many online
shops offer discount coupons and rebates. There are several shopping search engines and
comparison shopping website that help consumer locate the best prices. While buyers like a
particular product. Sellers find it too restrictive as many of them get filtered out of the
consumers consideration
2.2.1.6Consumer advantages
Customer can do transaction for product or enquiry about product/services provided
by a company anytime, anywhere from any location.
E-commerce application provides user more option and quicker delivery of products
E-commerce application provides user more options to compare and select the
cheaper and better option
It provides readily available information. A customer can see the relevant detailed
information within seconds, rather than waiting for days or weeks.
2.2.1.7Business impact
As well impacting on consumer, having an online presence also has a big impact on the
business. Traditional high street retailer will have to reach addition cost when setting up an
online presence and the business model might not work for everyone. On the other that
hand a tradition trader that incorporates online sales into their business model might find that
reduced costs and suitability of their product for this model means that may become their
main source.
pg. 37
2.2.1.7 global market

Global market is best advantage for organization. Damro all products are watching global
consumers. customer needs to buy all furniture they can do directly from damro website.
Start up the global business more customers and more sales and a lot of profit there.
2.2.1.8 24/7/365 hours service

e commerce and industry, 24/7 or 24-7 service (usually spoken "twenty-four seven") is
service that is available any time and, usually, every day.] Alternate orthography for the
numerical part includes 24x7 (usually spoken "twenty-four by seven"). The numerals stand
for "24 hours a day, 7 days a week". Less commonly used, 24/7/52 (adding "52 weeks") and
24/7/365 service (adding "365 days") make clear that service is available every day of the
year.
2.2.1.9Online advertising
Online advertising is a marketing strategy that involves the use of the Internet as a medium
to obtain website traffic and target and deliver marketing messages to the right customers.
Online advertising is geared toward defining markets through unique and useful applications
2.2.2.1Advantage for organization

Using e-commerce, organizations can expand the damro market to national and
international markets with minimum capital investment. An organization can easily
locate more customers, best suppliers, and suitable business partners across the
global.
E-commerce helps organizations to decrease the cost to create process, distribute,
retrieve and manage the paper based information by digitizing the information.
E-commerce Improve the company image.
E-commerce decreases the paper work.
E -commerce helps organizations to provide better customer service.
2.2.2.2 advantage for society

It provides 24x7 support. Customers can enquire about a product or service and
place orders anytime, anywhere from any location.
E-commerce helps in decrease the cost of products, so less riches people can also
afford the products.
E-commerce helps the government to deliver public services such as healthcare,
education, social services at a decrease cost and in an improved manner.
pg. 38
2.2.2.3 disadvantage for organization and consumer

Technical
There can be lack of system security, reliability or standards owing to poor
implementation of e-commerce.
The software development industry is still evolving and keeps changing speed
In many countries, network bandwidth might reason an issue.
Sometimes, it becomes difficult to unity an e-commerce software or website with
existing applications or databases.
2.2.2.4 non-Technical
Security or Privacy: It is difficult to ensure the security or privacy on online
transactions.
Decrease of touch or feel of products during online shopping is a drawback.
E-commerce applications are still evolving and changing quickly.
User resistance: Users may not trust the site being an unknown faceless seller. Such
mistrust makes it difficult to convince traditional users to switch from physical stores
to online/virtual stores.
2.2.2.5 conclusion
Giving this task e commerce advantage and dis advantage there. Damro e commerce
transaction has more than advantage and dis advantage .so e commerce best way to
damro.
Task 03
3.1.1.1critically investigate the market potentials, when they implement e

commerce to damro
3.1.1.1Market information
Set of procedures and practices employed in gathering, analyzing, and assessing
information about a Damros market environment include of competitors, customers,
suppliers, distribution intermediaries, and sales personnel. Timely market information
provides basis for monitoring and estimating emerging market process. It also called market
pg. 39
intelligence system. See also marketing information system. Damro need to analysis current
situation market information other companies.
3.1.1.2Market segment
The process of defining and subdividing a large homogenous market into clearly identifiable
segments having similar needs, wants, its objective is to design a marketing mix that
accurate matches the expectations of customers in the targeted segment.
Few damro is big enough to supply the needs of a whole market; most breakdown the total
want into segments and choose those that the damro is best equipped to handle.
Damros market segment are
clear identification of the segment,

measurability of its effective size,
its accessibility through promotional efforts,
3.1.1.3 market trend
Market trends are the upward or downward movement of a market, during a period of tome
damro business. Determining the market size may be more difficult. If damro is starting with
new innovation.in this case, damro will have to get the figure from the number of potential
customers, or customer segment.
3.1.1.4 SWOT analysis
SWOT analysis is a process that identifies the strengths, weaknesses, opportunities and
threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses
what an organization can and cannot do, as well as its potential opportunities and threats. A
SWOT analysis takes information from an environmental analysis and separates it into
internal strengths and weaknesses, as well as its external opportunities and threats.
S-strengths
W-weakness
O-opportunities
T-threats
SOWT analysis very important for damro business.
pg. 40
3.1.1.5 purpose of market research

Damro is introduce e commerce transaction.so they are want to market research how
customer expectation. And damro product current situation price. What category product fast
moving. Current situation what product need.
Damro identifying information sources

Damro online and offline competition
3.1.1.6market size
The number of individuals in an ensure market who are potential buyers and or sellers of a
product or service. Damro has interested in knowing the market size before launching a new
product or service in an area.
Although the market potential rather fictitious, it offers good values of orientation. the relation
of market part to market potential provides information about chance of market improvement.
Damro market size information source such as
Government data
Damro Business association
Damros Customer surveys
3.1.2.1 social media activity

When the damro come through the internet. Its has one of the social media activity. Current
situation a lot of people using social media so advantage for damro. Social media one of the
channel enable they free promotion. Their product free advertising social media. More
people watch damro products so attract the people.
3.1.2.2 email market

damro email market service is sending a message, typically to a group of people, using
email. In its broadest sense, every email sent to a potential or current customer could be
considered email marketing. It usually involves using email to send advertisements, request
business, or solicit sales or donations, and is meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either sold lists or a current customer database.
Broadly, the term is usually used to refer to sending email messages with the purpose of
enhancing the relationship of a business with its current or previous customers, to
encourage customer loyalty and repeat business, acquiring new customers or convincing
current customers to purchase something immediately, and adding ads to email messages
sent by other companies to their customers.
pg. 41
3.1.2.3. become findable online

It is mean becoming faith worthy information about the company and business it becoming
additional features of shops online store. More often than not, people form first impressions
by what they learn about damro online, which is why damro want to commit to becoming
findable online and to developing search results that unfailingly lead to accurate, dependable
information about shop and business.
Conclusion-
market potential is very important to damro furniture shop. Because help to consumer and
business also.
Task 3.2
Evaluate current e commerce system are used by in any organization
like damro
E commerce system
Often referred to as simply ecommerce the expression is used to describe business that is
conducted over the Internet using any of the applications that rely on the Internet, such as
email, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among
others. E-commerce can be between two businesses transmitting funds, goods, services
and/or data or between a business and a customer.
pg. 42
3.2.1.1Shopify
You have complete control over the look and feel of your online store and instant access to
hundreds of the best looking themes the industry has to offer. Finally, a gorgeous store of
your own that reflects the personality of your business.[CITATION aat14 \l 1033 ]
Figure 20 shopify[ CITATION sho97 \l 1033 ]
Advantage
Much better UX/UI... for the right customer
Shopify is very clear who its customer is and if you are the type of business that fits its
customer profile you are going to love Shopify much more than any other self-hosted
ecommerce platform for the better user experience.[CITATION quo \l 1033 ]
Much more economical at the beginning
1 year subscription at the lowest tier is about LK60000 including cloud hosting and customer
support. Technically, if you use open-source ecommerce alternatives, you only pay for
hosting which can be as low as LKR13000 per annum since the software is free, but to get
up to par with Shopify stores, you probably need some professional help setting it up. This
can go up to thousands of dollars[CITATION quo \l 1033 ].
Really good app integrations with SaaS services
SaaS ecommerce service companies love Shopify because they have a customer base that
is familiar with paying for services monthly. That's why you'll most probably always find
whatever innovative new service you need on Shopify first before anywhere else, and some
of them offer very good free plans. Conversely, SaaS companies don't really like platforms
like woocommerce or opencart because... the people who use them don't really pay monthly
subscription. So, a lot of really convenient services are not integrated on these platforms.
[CITATION quo \l 1033 ]
End to end service integration
pg. 43
Blog marketing? check. Shopping cart - check. Payment gateway - check. Inventory
management - check. Printing address label - check. Shipping & Courier integration - check.
The workflow for Shopify is so convenient it just works with a bit of tweaking out of the box.
In comparison, none of its open source peers could provide this kind of convenience without
some rather extensive customization.[CITATION quo \l 1033 ]
Disadvantage
Not as much creative freedom as you'd get with other platforms like Magento or
WooCommerce.
One of the more expensive options when it comes to ecommerce platforms. The
pricing system is also complicated.
The blogging capabilities are not amazing.
It's not multi-language and is heavily geared to US/UK retailers.[CITATION quo \l
1033 ]
3.4.1.2 open card

Open Cart is an open-source, PHP-based e commerce solution for online wholesalers. Open
Cart has a very loyal and active community for user support, as well as a list of commercial
partners for professional installation and customization. Open Cart features more than 30
payment gateways and more than 8 shipping methods in the default copies, with hundreds
of additional gateways and shipping integrations in its extension directory. Open Cart is also
designed to easily manage multiple shops from one admin interface.
Figure 21 open card[ CITATION ope16 \l 1033 ]
pg. 44
Advantage
It can be easily installed on shared hosting with thousands of products. Initially, you
may not need to invest in dedicated server.
It has a very active community and is actively developed. Recently, Open cart V2
was launched that has come over a lot of bugs and disadvantages of its previous
version.
The plugins and extensions are not very expensive as compared to magento.
There are a lot of themes and templates are available in the market for free and
premium. You can easily customize them with a little knowledge of HTML and PHP.
A neat, clean and easy to use admin panel is one of the major advantages of
opencart.
The V2 version is mobile responsive, supports multiple currencies and languages.
[CITATION quo \l 1033 ]
Disadvantage
The basic features available for free are limited as compared to magento. You might
have to install third party plugins to get that feature that might be paid or free.
The forum is active, but your query might take some time to be answered.
It is not suitable for large scale businesses, as it may be difficult to work smoothly
with the system at later stages.
The loading time of the site may be a bit slow with large number of products, though
it can be tweaked with extensions and plugins.[CITATION quo \l 1033 ]
3.4.1.1 magento
Magento Commerce is now backed by the Permira funds. Founded in 1985, the firm advises
funds with a total committed capital of approximately 25 billion. Permira is a global
investment firm that finds and backs successful businesses with ambition. The Permira
funds make long-term investments in companies with the objective of transforming their
performance and driving sustainable growth. In the past 30 years, the Permira funds have
made over 200 private equity investments in five key sectors: Consumer, Financial Services,
Healthcare, Industrials, and Technology. Permira employs over 200 people including 120
investment professionals in 14 offices across North America, Europe, the Middle East, and
Asia.[ CITATION mag14 \l 1033 ]
pg. 45
Figure 22 magento [ CITATION mag15 \l 1033 ]
Advantage
Magento is nonstop evolving and full with features like Magento Templates, Add-ons,
Magento Modules and Widgets, both free and commercial.
Advanced resources to perform search engine optimization (SEO) and attract natural
or organic traffic which becomes inexpensive promotion.
Magento powers of a huge community of developers, users and service providers all
around the world. The community is flooded with talented resources, and it is growing
at a fast pace.[CITATION quo \l 1033 ]
disadvantage
Many people complain about Magentos speed performance but thats only
because they arent working with the proper hosting environment and setup.
It is programmed based on the MVC approach, and follows best web programming
practices. For these reasons and others, Magento is a system that is not easy to
work with.
Magento is a bit more expensive compared to other ecommerce platforms out there,
but its extensive range of powerful tools and features make it worth the investment.
[ CITATION quo \l 1033 ]
Conclusion
Although every ecommerce solution has its definite advantages and disadvantages, it is
important to have a clear concept of your prime business priorities while choosing the right
platform for your e-commerce website. So, you need to contemplate as to which one will
benefit you the most because every business has individual requirements for creating the
right system. Magento is one of the most preferred by business thru all sections from start-
ups to small and medium-sized enterprises to large enterprises.so most suitable platform
magento is for damro.
pg. 46
3.4.2.1Justify the e-commerce system

Damro already has a website there. Damro has been using magento. they find that the plan
provides them with minimum usage of web server to raise the e - commerce and Magento
platform to develop the website. Magento platform includes a complex system to improve e-
commerce business.
3.4.2.2security
Computer as private and public networks including full complete network. The field includes
all the all processes and mechanisms by digital equipment, information and services are
protected from unintended or unauthorized access, change or destruction. Damros all
devices are using high security. security very important for damro. Because e commerce
transaction and Damros all details are important to damro. Security including computer
security, cyber safety or it safety. Securities applied to computer devices such as
computers.as well as such computer networks. Payment system in use, PayPal, is using its
own SSL certificates to secure connection during transactions. Another security problem is
the computer terminal located at the restaurant used for dealing with orders. This computer
has to be protected against hateful actions using a strong password, but these passwords
tend to be complicated and hard to memories, more usable solution is to use biometric
devices, accessible only for staff.
3.4.2.3 Communication and information sharing

Tracking orders is considered as a standard function in e-commerce to keep customers
informed of the progress of their purchase and it is not exception in the micro environment
Prego is going to do business in. When the goods are going out for delivery, the workers will
send an automated e-mail or text message to a consumer to keep them informed of the
progress. To create two way communications and to better understand the consumers,
Magento go provides features for a quick review of each item and simple rate system to help
other customers with their selections.
pg. 47
3.4.2.4 order processing

Consumer has to visit damro website, if consumer already has an account on the website,
the personal details such as delivery address, proffered payment option and preferences
regarding mail newsletters, are already saved. New consumer can purchase the Damros
product without a registration, or can register after the first purchase. Consumer will choose
wanted Damros product, by clicking on the Buy button, and place the product in the basket
and next step is to accomplish check out. damro is storing the personal details of the
consumer.
3.4.2.5 payment system

E-commerce payment system for online transactions by accepting electronic payment
features. Electronic Data Interchange (EDI) has now become the system. Payment system is
widely popular in electronic commerce over the internet is changing banking and shop deal.
Increased security measures to collect card details on file for the card holders bank printed
on the signature strip detects the Card Verification Number, including confirmation by
comparing fake. Furthermore, online traders have to submit with strict rules agreed by the
credit and debit card issuers (Visa and MasterCard). This means that sellers need take
security protocol and processes in site to confirm deals are additional protection. This is able
to also contain having a license from a certified Certification Authority who affords Public-Key
Set-up for locking credit and debit card connections.
3.4.2.6 Marketing and promotion

There is a lot Prego can do offline to promote new e-commerce, there are leaflet campaign
via post with a discount coupon redeemable online, to target majority of the market in the
local community and advertising in the local newspapers. Social networks such as
Facebook, Twitter and Instagram can help marketing at no added cost, but Prego has a
small fan base. Search engine optimization is built in to Magento go, making it cooler for
consumers to find the website online. As Google is one of the best good popular search
engine, it is reasonable to invest in to a pay per click advertising for a starting e-commerce,
as this will keep the website on top of the web search for specific period of time and can gain
valuable consumers.
pg. 48
Task 3.3
3.3.1.1 discuss the financial implication of ecommerce to damro and
explain
3.3.1.2financial implication
Financial implication very important part damro business. The effect of Damros action on
the financial side of Damros business is known as financial implication. It depends on
Damros day to day action, or Damros long-term activity or due to some other reasons.
Always there is a financial implication to Damros business side.
3.3.1.3 webhosting and design

Hosting arrangement in which a web host (often an internet service provider) maintains
damro clients' websites on its computers and provides related services. These services may
include leasing of hard disk space, maintenance of hardware and software, provision of
backup and security, content integrity, credit card processing, email boxes, and high speed
internet connection. Damro modify web site such as www.buydamro.com
Webhosting type
Shared Web Hosting

Reseller Web Hosting
Cloud Based Web Hosting
Virtual Private Server
Dedicated Web Server
Damro already has www.damro.com web there. But this web only manual transaction web
site.
3.3.1.4 payment system

E-commerce payment system for online transactions by accepting electronic payment
features. Electronic Data Interchange (EDI) has now become the system. Payment system is
widely popular in electronic commerce over the internet is changing banking and shop deal.
Increased security measures to collect card details on file for the card holders bank printed
pg. 49
on the signature strip detects the Card Verification Number, including confirmation by
comparing fake. Furthermore, online traders have to submit with strict rules agreed by the
credit and debit card issuers (Visa and MasterCard). This means that sellers need take
security protocol and processes in site to confirm deals are additional protection. This is able
to also contain having a license from a certified Certification Authority who affords Public-Key
Set-up for locking credit and debit card connections.
3.3.1.5 security
Computer as private and public networks including full complete network. The field includes
all the all processes and mechanisms by digital equipment, information and services are
protected from unintended or unauthorized access, change or destruction. Damros all
devices are using high security. security very important for damro. Because e commerce
transaction and Damros all details are important to damro. Security including computer
security, cyber safety or it safety. Securities applied to computer devices such as
computers.as well as such computer networks.
3.3.1.6 pay per click
Pay per click (PPC) is one of internet advertising model. Used to (PPC) Direct traffic to
website. In which web site an advertiser pay a publisher when the ad is clicked. Damro used
to (PPC) global people watching in damro product. It is Big advantage for damro.
Conclusion
In this damro organization financial function is explained for implementing e commerce. Must
be damro create a new web site domain name and them want high security and want
payment system.
Task 3.4
Design an e commerce solution for damro
3.4.1.1.1 Introduction e commerce solution for damro
Damros ecommerce solutions are
Key activities
Modify a web site
Optimization for search engines
Testing the e commerce web site
Promoting web site
Customer feedback
Order processing
pg. 50
Payment processing
Deliver processing
Management structure
Analyze web traffic
Supplier and business partners
3.4.1.1.1Key activities
As the title suggests, these are the most important tasks damro must carry out in order to
satisfy its business purpose. To be successful, damro must carry out key actions that are
primarily dictated by its business model. As we studied with the key resources building block,
key activities are similarly very important in damro satisfy its value statement, reaching their
customer part, sustain its customer relationships and last create damro long-term income
streams. Key activities are different according to the business model of the organization
carrying out the activity. so, an organization that relies heavily on its 3rd party contracts will
list channel management as a key activity. A product motivated business will lend more
importance to activities such as continuous research to understand their users better as well
as constant innovation in technology.
3.4.1.1.2Modify a website
Go to website MEGENTO then go editor and number of templates, but damro will use
outside web designer to design specific template for e-commerce related to furniture service.
Another important step after front end design is to create a collection of the products, the
total menu moved online with a multiple image of the Damros product and quick explanation
of each particular package with a suggestion for a situation. Add a customer attract picture
and animation.
3.4.1.1.3 optimization for search engines

a small section of consumers will remember the domain name of the business, popular will
use the search engines to find particular service. Optimization is done using (Metadata) tags
in the code. Magento go offer simpler solution to create keywords for every particular
product in the collection, this is going to be further extended with a friendly URLs, which will
use descriptive names such as names of the particular products, making search online
easier and quickly damro successful.
3.4.1.1.4 testing the e commerce web site

Ecommerce merchants should continually test their websites. Some merchants test in
different browsers, platform combinations, computer and mobile devices. same use more
sophisticated tools, methodically test technical aspect of the e-commerce require to pay for
the products with multiple services, via PayPal, credit card and test delivery service and
pg. 51
mainly, if the final product after it has been delivered is meeting quality requirements. Have
you ever made a minor change to Damros online store and found that damro broke
something or Damros content is formatted poor? Maybe it is as simple as inserting a new
headline to a promotion, which they reviewed in their default browser and decided the
change was acceptable
3.4.1.1.5 promoting web site

damro Website is the continuing process used by webmasters to increase exposure of a
website to bring more visitors. Damros techniques such as web content development,
search engine optimization, search engine submission, and virus-related marketing are used
to increase damro site's traffic with a growing popularity of social sharing many webmasters
have moved to platforms like Facebook, Twitter and Instagram to increase its exposure and
redefine word of mouth sharing.by sharing interesting content webmasters hope that some
of the audience will visit the website.
3.4.1.1.6 customer feedback

Website feedback is simply gathering insights from your online visitors through damro
website. There are many ways to execute surveys via their website but a few of the most
proven methods include such as feedback links, visitor intercepts and in-page surveys.
Website feedback surveys help you listen to their online visitors by engaging with them in the
moment, during important interaction periods. This ability to capture real time feedback
about their business at key interaction points provides organizations critical insights that
highlight key opportunities for improvement. Gathering feedback via Damros website is
often part of a multi-channel Voice of the Customer program and aims to feed customer
insights into the business
3.4.1.1.7 order processing

Consumer has to visit damro website, if consumer already has an account on the website,
the personal details such as delivery address, proffered payment option and preferences
regarding mail newsletters, are already saved. New consumer can purchase the Damros
product without a registration, or can register after the first purchase. Consumer will choose
wanted Damros product, by clicking on the Buy button, and place the product in the basket
and next step is to accomplish check out. damro is storing the personal details of the
consumer
pg. 52
Conclusion
Sure, the design an appropriate e-commerce suitable for the damro furniture shop. Since
this is first running the business manual settings so that time this company such as grow,
development, achievements, sales target, starting costs, advertisements low level, national
business, customer base, high cots and profits also very low level and very poor running the
business this company but running the company manual settings system some small
advantages.
Task 3.5
Evaluate suitability an e commerce solution
Ecommerce suitable for damro

3.5.1.1 Suitability Analyze of legal feasibility to e-commerce for damro
furniture shop in Sri Lanka
The consumer in proclamation to save the costs of the delivery, damro furniture shop worker
Youngers and talented years age delivery drivers, also working as a sales assistant.
Employment rule does not allow kid and older years old to work more than hour per week,
level if they agree to it and the hours of work cannot be average over age also.
Damro furniture shop is employing five delivery drivers and sales helpers and their working
hours will not top hours per week. Damro furniture shop allow consumers to create the user
account on the e-commerce website and this force Damro furniture shop to organization with
the Data protection act 1986 to protect users data.
The Sri Lankan legal feasibility truths such as worker limited age, working time, government
rules and regulations, worker agreement, product quality, web site rating, government texts
and furniture shop income these are the main concept all ways maintenance and following
the damro furniture shop. Suitable and success for damro furniture shop textile in Sri Lanka.
pg. 53
Manual transaction and ecommerce transaction table

Manual Transaction e-Commerce transaction
Advantages Disadvantages Advantages Disadvantages
pg. 54
Do the manual Time consuming Faster buying or Any one, good or

transection to and costly to selling technique, bad, can simply
textile do not produce reports. as well as easy start a business.
have the security to find products. And there are
problems, Not suitable many bad places
example: - where the Buying or selling which eat up
Hackers and any business volume 24/7. consumers
virus problems. is high or money.
transection is Low operational
Datas never fast. costs and better There is no
corrupted in the quality of guarantee of
manual The data services. product quality.
organization, all produced may
the data are must be late for Mechanical
save the physical No want of
management to physical failures can
way example: - take any cause random
Note books and organization
decision. setups. effects on the
paper notes.
total processes.
Easy to start and
manage a As there is
Everyday business. minimum chance
textiles income is of direct
going to consumer to
Customers can
increase. organization
Because selling easily select
products from interactions,
is very fast. consumer loyalty
different
providers without is always on a
moving around check.
physically.
There are many
One of the most hackers who look
tenable positives for opportunities,
of e-commerce is and thus an
the lowered cost ecommerce site,
service, payment
gateways, all are
Dont want lots of
always deceitful
workers.
to attack.
There are
limitations to the
amount of
information that
can be displayed
in a physical way.
(Table 2 online transaction and manual transaction)[ CITATION Dif00 \l 1033 ]
pg. 55
Apply the e-Commerce to damro furniture shop, then the business is

going to increase step by step. Picture
Figure 23(e commerce increase picture)[ CITATION eco14 \l 1033 ]
3.5.1.2uitability Analyze of financial feasibility to e-commerce for damro

furniture shop in Sri Lanka
The start-up capital involves the cost of purchasing equipment, costs of pays for the two
members of staff responsible for delivery for first six months and web-hosting expenses for
first six months, until the project is self-supporting. Damro furniture shop has cash reserve
money and some of this capital can be uses to finance start-up.
The financial feasibility study in Sri Lanka such as costs are very low but high profit for the
workers salaries low, delivery costs low, normal cost for web hosting payment and produce
product low costs so these are the financial feasibility studies suitable damro furniture shop
in Sri Lanka.
pg. 56
Figure 24(financial planning process)[ CITATION fin16 \l 1033 ]
3.5.1.3 Suitability Analyze of technical feasibility to e-commerce for

damro furniture in Sri Lanka
The E-commerce software and hardware for the web hosting is out of the box solution, which
does not involve employee assets from suitable for e-commerce for damro furniture shop in
Sri Lanka, because it is web host on a remote devoted server of Magento.
This service is lower solution than to purchase and maintaining own web server collected
with the costs of information technology personnel. Another hardware part in the
ecommerce, which does not want investment, is the computer in the company, now used as
a cash register to take payments, with long capability of receiving the online orders from
customers and transitory them to the production of the sales team. Because Sri Lanka is a
middle level country now so this damro furniture shop technical feasibility ecommerce
system technical wants also selected medium level
conclusion
About feasibilities can be consider to damro furniture shop need to apply those concepts to
Sri Lankan market it is very use full and give benefits to damro furniture shop absolutely
have more advantage damro furniture shop in Sri Lanka. E-commerce most suitable to do in
Sri Lanka.
pg. 57
Conclusion
The report and presentation discusses about the development of the E-Commerce solution
for the organization of Damro organization. Information related to the development of above
revealed system has included all done the report. Given assignment was the first and best
experience of a Single assignment that wants to be completed with success. the tasks and
responsibilities should be complete perfectly.
we search about this specific business companies through web sites.
Before preparing the development, the present public of the market and business strategies
has been critically analyzed. Conclusion drawbacks of the of policies, lack of the information
provided for the users, limited customer base and other limitations and disadvantages of
cannot understand an E-Commerce site has been clearly identified. Therefore, the
importance of an e-commerce solution for Damro organization has identified and as the first
step, requirement analysis has done with the websites of the Damros products to identify
their level of expectations earlier the implementation of this web based solution. Before the
implementation of the solution, it was needed to recognize the buildings and aims of the
business organization.
After that, a market research has done to identify the competitors, their strengths and
weaknesses. So, the future solution can be developed by taking the references of their
strengths and advantages of their weaknesses. this report fully explains about
implementation of e commerce, risk factors, and types of e- commerce, suitability and
feasibility. It is my overall conclusion.
pg. 58
References
group, p., 2015. pressure group. [Online]
Available at: Non-profit and usually voluntary organization whose members have a common cause
for which they seek to influence political or corporate decision makers to achieve a declared
objective. Whereas interest groups try to defend a cause (maintain the status quo
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magento, 2014. https://magento.co. [Online]

Available at: https://magento.com/about
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magento, 2015. magento. [Online]

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version=1&modificationDate=1446464841000&api=v2
[Accessed 28 12 2016].
opencard, 2016. www,opencard.com. [Online]

Available at: Open Cart is an open-source, PHP-based e commerce solution for online wholesalers.
Open Cart has a very loyal and active community for user support, as well as a list of commercial
partners for professional installation and customization. Open Cart featur
[Accessed 28 12 2016].
picture, e. c. i., 2014. www.e commerce increase.com. [Online]

Available at: http://www.envisageconsulting.com/wp-content/uploads/2012/10/ecommerce.jpg
[Accessed 28 12 2016].
process, f. p., 2016. www.financial planning process.com. [Online]

Available at: http://www.erikdullenkopf.com/files/42611/fp%20wheel.png
[Accessed 29 12 2016].
quora, 2015. www.quora.com. [Online]

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using-the-magento-platform
[Accessed 28 12 2016].
shopify, 1997. shopify. [Online]

Available at: https://www.google.lk/search?
q=shopify&num=100&espv=2&rlz=1C1CHZL_enLK724LK724&source=lnms&tbm=isch&sa=X&ved=0a
hUKEwjw0Izf8NPRAhVKuo8KHdbIBgoQ_AUICCgB&biw=1366&bih=662#imgrc=IKFUPiNELYB7WM%3A
shpify, 2014. shopify. [Online]

Available at: https://www.shopify.com/
[Accessed 28 12 2016].
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Available at: http://www.softlogic.lk/vision_mission-2-1.html
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Systems .com. [Online]
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Business Skills for E-Commerce

1.1.1.1Business core Function of any organization in Sri Lanka..............................................8

Introduction of soft logic.............................................................................................................8

1.1.1.4Human resource function...................................................................................................9

1.1.1.5customer service function................................................................................................10

1.1.1.7 FINANCE function...........................................................................................................10

1.1.1.8 ICT function......................................................................................................................10

1.1.2.2business core functions of DAMRO...................................................................................13

1.1.2.3strategies improve of DAMRO........................................................................................13

PRESENTATION AND REPORTS.............................................................................................14

Internal and external stakeholder compare...............................................................................31

2.1.1.1.1 introduction an E -commerce system too DAMRO..............................................32

2.1.1.1.6New selling chains(issues).......................................................................................33

2.1.1.2.2Online Orders Pose Unique Challenges to Merchants.................................................34

2.1.1.1.3Automated transactional risk scoring..........................................................................35

2.1.1.1.4Real-time categorizing and resolution........................................................................35

2.1.1.1.5 Post-purchase transaction management......................................................................35

2.2.1.1.1Global impact of e-commerce on society when they implement to damro............36

2.2.1.3Direct communication with customer..........................................................................37

2.2.2.2 advantage for society......................................................................................................39

2.2.2.3 disadvantage for organization and consumer..............................................................39

3.1.1.1critically investigate the market potentials, when they implement e commerce to

3.1.1.3 market trend..................................................................................................................40

Much better UX/UI... for the right customer...............................................................................43

3.4.1.2 open card..........................................................................................................................44

3.4.2.1Justify the e-commerce system......................................................................................47

3.4.2.3 Communication and information sharing......................................................................48

3.4.2.4 order processing..............................................................................................................48

3.4.2.5 payment system...............................................................................................................48

3.4.2.6 Marketing and promotion................................................................................................49

3.3.1.1 discuss the financial implication of ecommerce to damro and explain.....................49

3.3.1.3 webhosting and design...................................................................................................49

3.3.1.4 payment system...............................................................................................................50

Design an e commerce solution for damro................................................................................51

3.4.1.1.1 Introduction e commerce solution for damro............................................................51

3.4.1.1.3 optimization for search engines..................................................................................52

3.4.1.1.4 testing the e commerce web site................................................................................52

3.4.1.1.5 promoting web site.......................................................................................................52

3.4.1.1.6 customer feedback.......................................................................................................53

3.4.1.1.7 order processing...........................................................................................................53

Evaluate suitability an e commerce solution.............................................................................54

Ecommerce suitable for damro...................................................................................................54

Manual transaction and ecommerce transaction table............................................................55

3.5.1.2uitability Analyze of financial feasibility to e-commerce for damro furniture shop in

FIGURE 1.1 SOFT LOGIC...................................................................................................................................9

TABLE1 (INTERNAL AND EXTERNAL STAKEHOLDERS COMPARE)....................................................34

1.1.1.1Business core Function of any organization in Sri Lanka

Figure 1.1 soft logic

Introduction of soft logic

1.1.1.2 Soft logic Core business function

Collecting, distributing and dispatching the mail

1.1.1.4Human resource function

Advertising job vacancies

1.1.1.5customer service function

Answering customer enquiries about products and services

Ensuring all goods appropriately stored before dispatch

1.1.1.7 FINANCE function

Producing invoices, checking payments are received and chasing up overdue

1.1.1.8 ICT function

Designing, updating and promoting the company website

Organizing sale promotion

1.1.2.2business core functions of DAMRO

1.1.2.3strategies improve of DAMRO