Title:

To Promote Castrol bike point and new offers from Castrol India limited.

Problem Definition:

Castrol India limited has been trying to increase its sales before GST in order to have
control in the market. The key months of June and July are important for the company
before implementation of GST. Hence the company is trying to increase sales volume by
giving Discounts, Coupons, and others offers.

Objectives of the study;

1. To increase sales volume and profit.

2. To increase market penetration and make new customers.

3. To capture market potential by its supply chain.

4. To increase goodwill of the company.

5. To know increase or decrease in sales after implementing new schemes.

Significance of the study:

This project will lead to a better market penetration and increase in sales volume for the
company and it will increase the number of consumers those who are using Castrol oils.
About Castrol bike point:
Castrol bike point is a new scheme given by Castrol to those who have a workshop where
bikes are repaired and they are selling Castrol oil.
In this scheme dealer has to sale 325 liters of Castrol oil within three months. If he does
so, he will be given one liter of oil free on purchase of every ten liters. Along with this
scheme he will be given discount of 9 rupees per liter.
Company will help in promoting bike point. Workers of bike point will be given dress
code free of cost from company. Free hoardings and banners will be provided.
Research Methodology:
1. Problem Definition:
To study increase/decrease in sales after implementing new offers and Castrol bike point
at betul.

2. Objectives of the study:

1. To increase sales volume and profit.

2. To increase market penetration and make new customers.

3. To capture market potential by its supply chain.

4. To increase goodwill of the company.

3. Research Design;
Causal research design: Designed to provide information on potential cause-and-effect
relationships. Most of practicals in marketing to talk about associations or impact of one
variable on another.
Here, in this study researcher is interested to know the impact of new offers and
promotion campaign on sales of Castrol oils.
4. Research instrument;
A. Structured Questionnaire:
Structured questionnaire was used in order to get relevant data form respondent.
B. Interview: Oral interviews were conducted by researcher in order to get relevant
qualitative data from respondent.
5. Sampling Plan:
Target Population : All the dealers and Castrol bike points
at betul city
Sample Method : Cluster sampling

Sample Size : 30 respondents

Sample Area : Betul city

6. Source of Data:
Primary Data
o Structured Questionnaire, Personal Interview, Observations
Secondary Data
o Internet, Company website, Data provided by company.

7. Data analysis Tools:

For data analysis Microsoft excel was used by researcher.

In Microsoft excel Pie charts and bar diagrams were used as the data analysis tool.