Billing/SMS

Middleware

ADI Asset
management Business Application EPG/
Catcher manager server
system navigation

Session Session management

manager TSTV client
Logical Architecture Physical Architecture Headend Enabling the individual Television Experience
WatchPoint Content Management and Workow System
Regional hub Stream control

CDN Large scale VOD, SDV,

Digital satellite
Fiber
VOD
Set-top box
Session
management
Motorola DCX set-top
Internet NDVR and IP server(s) EPG Real-time Content
Medium scale VOD, SDV, Video Cache services Xport
HFC Broadcast Xport time- VOD manager manager
NDVR and IP Video Cache services producer Television shifted TV data
server(s)
Small City Large City Wireless
VOD Imagine ICE gateway Internet VOD Content management
ARRIS 20 Gbps MediaPath MediaPath server(s) RF
ARRIS 36 GB QAMs Gaming
ARRIS SkyVision Video Server 10 Gbps 200 Gbps pitcher catcher Content
C4 CMTS Motorola B-1

Digital services Platform

Advertising Manager 10 Gbps Coax Billing gateway
10 Gbps Catcher
Asset & content management Video Server

OpenStream
Medium scale Playlist management
Large scale MAN Session & services gateway
ARRIS D5 DPI services Library VOD and VOD
DPI services Operations (UI, reporting, etc.) Podcast Unicast content Motorola
ARRIS nABLE Ad Insertion services Asset management Motorola Motorola APEX1000
Universal Monitoring
On Demand system (AMS) CAP-1000 All-Purpose
Edge QAM Hosted Services IP switch Catalog & offering management SE-2000
Global Session and VOD servers Cherrypicker Broadcast content Edge QAM
Resource Manager AdPoint AdPoint OpenStream DSP Digital Encoder (grooming)
such as campaign ad decision PC Headend Hub
Mobile PC Town Imagine ICE VOD processor
Device VOD in a box 10 Gbps
Node (500 homes) manager service
Set-top box
Control interface
IP Set-top box 10 Gbps
TANDBERG Televisions VOD Solutions Motorolas VOD and Time-Shifted TV Solution
Video transport interface Small scale VOD, NDVR,
Small scale VOD, NDVR,
DPI and VOD Ad
Imagine Communications ICE VOD System TANDBERG Television, part of the Ericsson Group, provides Emmy Motorola delivers an end-to-end solution for VOD and advanced video services such as time-shifted TV. Integrating its best-in-
IP Distribution Network DPI and VOD Ad Insertion services The Imagine ICE VOD System comprises the ICE VOD Processor and the ICE award-winning solutions, which enable video on-demand services and class video processing and delivery products with partner solutions, Motorola enables operators to provide new services that in-
Insertion services
Gateway, allowing cable operators to cost-effectively deliver up to 50 percent more include market-leading headend systems with encoding, modulation, crease revenue and reduce customer churn.
VOD streams within existing infrastructure without sacricing video quality. For the rst and next-generation software for on-demand and personalized televi- At the heart of the Motorola Time-Shifted TV solution is the Motorola B-1 Video Server, a 100 percent solid-state, carrier-class
time, operators can deliver 3 HD-VOD or 15 SD-VOD streams in a 256-QAM channel, sion. Solutions allow subscribers to decide what to watch and when solution for the delivery of on-demand video services. Motorola B-1 servers maximize the protability of todays VOD services, while
Arris Demand Driven Video with equivalent video quality relative to todays maximum of 2 HD-VOD or 10 SD-VOD to watch it. Supporting features such as time-shifted TV, personalized supporting new services such as time-shifted TV, network-based digital video recording (nDVR) and on demand ad insertion. By
Enable new opportunities in personalized content delivery and advertising streams. The ICE VOD System uses industry-standard interfaces (IP/GbE), and stan- television, advanced advertising, and multiplatform delivery, TAND- separating storage from streaming and ingest, Motorola B-1 Video Servers offer the ability to independently scale content libraries
Increase current and future revenues with robust, innovative solutions dards-based, highly reliable hardware and software components. BERG Television offers the leading open digital services platform in and streaming resources at a fraction of the cost of legacy servers. In addition, open, industry-standard interfaces simplify integra-
Leverage existing infrastructure for cost effective business models with scalable solutions These achievements are made possible by Imagines breakthrough ICE-Q video qual- North America. With over 400 global cable deployments, operators tion with any environment.
Increase the value and variety of advertising inventory ity measurement algorithms as well as a novel system architecture that performs video use these solutions to deliver new exciting viewer experiences and
Exploit shifts in consumer time and place viewing habits to capture new revenues processing once per VOD asset as opposed to per VOD stream delivered, enabling enhanced advertising opportunities.
Meeting the Demands of an On Demand World the system to optimize video quality and cost-effectively scale based on the number of Featuring the OpenStream Digital Services Platform (DSP), TAND-
streams demanded by subscribers. In addition to delivering the highest video quality at BERG Televisions solutions easily integrate with third-party subsys- SeaChanges Axiom On Demand
any given bit rate, the ICE-Q video quality algorithms enable the industrys rst Video tems; simplifying implementation and reducing reliance on proprietary
Quality Management solution. Advanced Management Tools Personalized
solutions. OpenStream DSP is the industrys only complete on-de-

Targeted ads - Seachange or third-party

Broadcast applications
Reporting Monitoring Third-party Billing
mand platform based on open, published interfaces. It offers service channels tools tools tools interface Movies
providers everything needed to deliver a comprehensive VOD solu- on demand

third-party video pumps

Real-time
Comcast Media Center
Headend tion, including infrastructure for providing advanced digital services recording On Demand Services Place-shift

SeaChange or
TV
Regional storage beyond VOD. The platforms open architecture provides compatibility Offer management Navigation
24 x 7 System monitoring Time-shift
VOD
24 x 7 Technical support Content with best-of-breed VOD pumps, client applications, conditional ac- content Asset management Content propagation TV Network
24 x 7 Content management Content management storage
Real-time
Media delivery cess systems and billing systems. OpenStream DSP also enables Session & resource
DVD On demand
nPVR Subscriber management on demand portal
Local Content scheduler
pitcher/catcher Content multiple VOD server complexes to co-exist in the same headend, management
content pitcher (nPVR/RTM) storage Recommen-
TV Regional allowing operators to utilize VOD servers from multiple vendors to dations
le server Independent storage units
VOD minimize costs and provide the utmost exibility. Games
Content
catchers Site-specic on demand
content Real-time Streaming
rules signal servers and
grooming software SeaChange products
Content providers
Tapes
Encoding and metadata creation

SeaChange or third-party SeaChange or third-party products

Distribution content preparation
management Set-top Content Open interface
Asset management system

box catcher
RPD 2000
Resource management
Metadata
validation & QAM (s)
Subscriber #%$
SeaChange Internationals On Demand Solution

Broadband network
Barker
production
editing VPN NC 1500 Content mgt.
Switched CED magazine March 2009 SeaChange International is a recognized industry leader in providing software applications, services and integrated
Internet Asset mgt. video mgr. On-demand 6041 South Syracuse Way, Suite 310, Greenwood Village, CO 80111
Satellite
receiver Cable system system client www.CEDmagazine.com 973-920-7000 Fax: 303-770-1458
solutions for a compelling video-on-demand experience. Proven in the worlds largest and most demanding deployments,
VPN CMC catcher plant (VOD/SVOD) navigator
VOD back
CED is a registered trademark of Advantage Business Media. SeaChanges Axiom On Demand is both a complete end-to-end software solution and a standards-based framework for
Online ofce server CED is not responsible for any errors or omissions in this chart.
Linear portal VOD pump Back ofce system All rights reserved. Reproduction without written permission is prohibited
operator innovation. Axiom On Demand is entirely unique in its ability to deliver the personalization subscribers crave, the
feeds Secure Session
Billing Business Network comprehensive operations efciency operators demand, and openness that is strategic and valuable to everyone. Axiom On
system mgt. system resource mgr.
Content equipment
management Usage data Network Demands open interfaces power third-party applications and video pumps, enabling innovative, next-generation VOD hard-
equipment
ware and software solutions that improve an operators bottom line.
Reporting and
Digital Video & analysis tools Edge
storage audio QC resource mgr.
Third-party Reporting and
archive monitoring Personalization
Legend: applications Data bridge and advertising
Billing Web services
Campaign manager Streamers
Reporting Ad campaign Targeted
system
interface
Content
Concurrent:
Today Open system
management ad insertion
Ad decision server
Ad inventory Ciscos Virtual Video Infrastructure for Next-Generation
management
interface
Control data Future Advanced advertising Contextual and
subscriber targeting Video Platforms
Ciscos Virtual Video Infrastructure and Intelligent Video Edge represent a fundamental
VOD In a Box by Comcast Media Center and ARRIS Concurrent Computer Corp.s MediaHawk On-Demand Platform Subscriber data
management
Caching nodes
Regional Streamers departure from the traditional VOD architectures introducing an highly resilient, highly scal-
VOD In a Box is a pre-integrated on-demand solution designed to reduce the complexity, cost and time re- Concurrents products, deployed at more than 250 sites worldwide, provide the building blocks for rev- Subscriber IP
Provisioning Network able, high performance network-based approach for video delivery. Designed for very large
quired to deploy and operate VOD in markets that serve up to 20,000 digital customers. The solution includes enue-generating services such as VOD, time-shifted TV and advanced advertising. At the core of Concur- User prole Content Library
Reporting scale VOD and Time-Shifted TV services deployments, the Cisco VVI provides maximum
the basic equipment, software licenses and services required for deploying and managing on-demand ser- rents product suite is the MediaHawk Video Server, which features unmatched reliability due to its patent- Billing
Core IP exibility and adaptability to every network size and topology by independently scaling the
vices, including: VOD programming, satellite receiver and catcher, storage and streaming hardware, interactive pending Gatling Streaming Resiliency Technology software and commercial off-the-shelf hardware platform. Streamers
Content Backbone size of the Content Library, the Streaming capacity while offering unique Network Band-
network and QAM gear, a full suite of management software and tools, as well as professional services, instal- The companys MHBOSS back ofce system includes content, subscriber, order, billing and resource workow
Asset management Caching nodes width Optimization capabilities through the introduction of New layer of video optimized
lation, operation, and support. management capabilities, as well as Web services to support the integration of third-party applications. Encryption
EPG network caches, the Caching Nodes. In addition, the Cisco VVI offers the ability to interface
Components include: Concurrents Everstream services and solutions offer video-on-demand performance data collection, ware- Hyper syndicated Regional
video IP with a number of video back ofce functions including acquisition of Linear Broadcast,
ARRIS n5C On Demand server and nABLE software management platform. housing and analytics. The tools utilize scorecards, dashboards and reports to view and share key perfor- User generated Network Streamers
content Video on Demand, Hyper Syndicated Video, User Generated Content as well as Personal-
Up to 1,700 hours of premium, pay and free content programming with standard denition and high-denition mance indicators, thus always keeping abreast of subscriber experience. Everstream products also provide Applications
ization and Advertising Engines giving the Cisco VVI unique capabilities to provide a Plat-
content options. industry-leading advanced advertising software to help drive enhanced revenues by enabling targeted ad management
Catalog management form for 3 Screens Video Delivery Services.
Complete content delivery with a single receiver and catcher. placement and precise audience measurement. Collectively, Concurrent products provide the infrastructure Offer engine
Navigation engine
Complete content management with no system stafng. to support advanced digital services that go BEYONDEMAND. Purchase entitlement