Project name: Universe-Sit-Tea

Tagline: Every cup has a story to tell.

Location: Pueblo de Panay
Operating hours: Monday-Saturday 12pm-12am
Nature: Coffee Shop

I. EXECUTIVE SUMMARY

People say that time is just a matter of illusion; we can always find time in
everything we do. Sometimes we lack time and sometimes we dont know
how to spend our spare time. Roxas is known as a busy place. For it is
developing and improving through time. Roxas City is one of the emerging
provinces in Western Visayas for investors chose Roxas as a perfect place for
their business.

Roxas City is a busy place that composes busy people. Universe-Sit-Tea is a

place where we can make use of our time with. It is determined to be a daily
requisite. It is service able for all ages, for coffee addicts, for book lovers,
and all kinds of people, students, employees, even business minded people it
is a perfect place to think, to relax and even to reminisce.

Universe-Sit-Tea has a unique service called the structure conversation

system that is quite effective for allowing acquaintances to meet each other
and talking to our customers as much needed, to provide them valuable
insight, through reflective conversation. Unlike a typical cafe, it provides a
unique forum for communication and entertainment. The structured system
provide an atmosphere that lowers inhibitions and breeds confidence
allowing acquaintances to meet each other or to share their problems and
thoughts to our baristas so they can gain insight into their personality by
way of thoughtful discourse. This is a place for people to meet in a
comfortable, person-meeting environment.

Universe-Sit-Tea provides a friendly effective place where you can meet new
people. We offer not just a cup of tea. We offer love and comfort. Weve
come up such unique kind of selling techniques. We named our baristas as
school, family, and even love experts that will offer help as much needed. We
also provide them a comforting and self-satisfying place that has an
ambiance that provides solace for our valued customer. It is also the place
where broken hearts go because we just dont render service we render it
with care and love.

Sit with us, because everything can start in a cup of tea. Cause weve
provided the best company for you.

II. COMPANY PROFILE

"Every cup has a story to tell."
Thousands of people visiting a coffee shop a day. But they are all distinct
from each other, in all aspects; they may differ with their attitudes, with their
height, weight, like, dislikes and even their taste with coffee. And there is
something admirable differences that they all have. They have all different
stories to tell. Our coffee shop is encouraging them to tell every unique story
they have by "Customizing Notes" and through "Story Walls" we have
provided them. They can share everything they want to share. They can
even talk to our Baristas who will personally address their problemsas long
as it's needed and appropriate.

Vision
To establish Universe-Sit-Tea as the premier seller in providing quality
service that will satisfy the needs of the customer and to be chosen as the
best coffee shop in town by delivering exciting products, sensation, and
experiences to an increasing number of admirers, and to establish a
friendly effective environment.

Mission
We will make its best effort to create a unique place where customers can
socialize with each other in a comfortable and relaxing environment while
enjoying the best coffee or espresso and pastries in town. Maintain
friendly environment by providing mellow ambiance that will make the
customers feel comfortable, maintain the quality of every coffee in which,
through ages, will not be out of trend, and provide excellent service that
will trigger the customers to come back.

Goals
To provide a pleasant, welcoming environment and maintain a clean
and attractive coffee house at all times.
To serve the best and most interesting varieties of coffees.
To treat our customers with respect, to render guest service that is
prompt, efficient, and friendly.
Develop awareness of the structured conversation system
measured by customers coming to our coffee shop.
 III. CUSTOMER ANALYSIS

Each individual has different interests, different needs, different wants and
different tastes. Before putting up this business, there are a lot of things we
need to consider First, the location of the establishment; well make sure
that it is accessible and easy to locate since our main target are the
students. In connection with that we also put in to consideration, the income
of our customers. We make sure that it's affordable and pocket-friendly.
Coffee may once have seemed frighteningly expensive, but many of us now
see it as an affordable luxury; and for others it is practically one of lifes
basic necessities.

Coffee shops seem to have a truly universal appeal; they have captured the
hearts of men, women and even children from all socio-economic groups. We
are also addressing the behavior of our customers towards our services and
the product we are rendering to them.Everyone is different and so as their
tastes and that's why we offer variety of coffee, tea, pastries, and desserts.
Insuring their satisfaction is the main objective of our business. This is not
about us, this is about them. As long as we're keeping them happy and
satisfied we can't ask for more.
In building our relationship with the customers, we should make connection
with them, by providing a quality service that will satisfy their needs and
wants.

Students

Aside from they are the largest segment in the market, coffee shops
areknown as Students companion. Coffee shops have this distinct
ambiance, a peaceful place for them to study. And coffees are
awakener and mind-active means. There's a lot reasons why students
chose to study at coffee shops, it's because of the coffee itself, coffee
shops always seem to have the best vibes, and the most important
thing is they have free access on Wi-Fi which can be helpful in doing
their work.

Retirees/Old People

In their age, all they only wanted to do in their lives is to rest and relax.
They love to talk about life while having a cup of tea/coffee.It'salso
aperfect place to meet people of their age and share perspective and
valuable insight and by this time all they care is to give their self-
pleasure and rest that they deserve.
 Coffee Lovers

Coffees been a part of their daily lives; they cant even live without it.
They love discovering new and interesting varieties of coffee. They find
comfort in coffees. These are the people who can't stand not having
coffee for a day. I bet these are also thepeoplewho do pile of works, or
they are just health enthusiast or people who just love coffee for no
reason but I bet they have reasons why they love coffee.

Employees/Workaholics

Despite of their busy schedule, they deserve to have time for

themselves to unwind, to relax, and to get away from the stress at
work for a while. Coffee shop has a relaxing space, away from home
and office clutter, away from at-home or at-work distractions, which
can result in very productive environment in which to do work.

Businessmen/women

Coffee shops are a quiet and a peaceful place. Cafes have become
favorite meeting points for colleagues talking or even the occasional
buy-and-sell meet-ups between strangers. It's also the best place in
meeting new possible clients because who knows you might be sitting
next to a CEO, or a multi-millionaire. Who knows!

Book Lovers

They often choose to read at the coffee shops. We're giving them more
reasons to visit our place for we are providing them what they want.
Books! We have variety of books for our customers to read during their
stay. Coffee and books are best partners.

IV. COMPETITORS ANALYSIS

General trend toward quality among consumers definitely plays an important

role in the recent growth in coffee business. Additionally, such factors as
desire for small indulgencies, for something more exotic and unique, provide
a good selling opportunity for coffee shops.
The major reason for the customers to return to a specific coffee bar is a
great tasting coffee, quick service and pleasant atmosphere. Universe-Sit-Tea
has a unique coffee bar that not only offers the best tasting coffee and
pastries but also provides home-like, cozy and comfortable environment,
which some establishments are lacking. It also has a unique service called
the "Hi system" in which they can communicate with others or they can even
exchange words with our baristas as much needed. We think that this is quite
effective for allowing them to meet new people, to provide them valuable
insight, through interacting.
Unlike a typical cafe, it provides a unique forum for communication and
entertainment. The structured system provide an atmosphere that lowers
inhibitions and breeds confidence, so they can gain insight into their
personality by way of thoughtful discourse. This is a place for people to
meet in a comfortable, person-meeting environment.
In putting up a business we should also consider competitors. So a strong
emphasis will be put on keeping customers and building loyalty through
quality service. Universe-Sit-Tea will concentrate on developing value
for customers beyond serving beverages. Universe-Sit-Tea develops an
effective social setting that encourages meeting like-minded individuals.
Obsessive customer attention is the mantra. Our main goal is to do whatever
needs to be done to impress the customer. Generating value for the
customers is the main focus, if the customers are happy then what more can
we ask for. Concentrating on the client's needs beyond serving beverages is
the distinguishing characteristic that Universe-Sit-Tea have. We consider it as
our edge among other coffee shops or tea shops. We give emphasis to our
customers satisfaction rather than focusing in competing with other
companies. Besides everything has its own characteristics that will make
them unique.

Competition is usually pretty high and it is therefore vital that you are to
stand out from the crowd. Always try to picture yourself in the eyes of the
customer and ask yourself why you should visit your coffee shop. It is
important that you have your strategies which will make your company
distinct from your competitors.
We've come up strategies to help us create our edge among others:

Ensuring the quality of food and beverages and services

Ensuringthe quality of food and beverages that we offered to our customers.

We make sure that it suites their tastes, as we offer them variety of choices.
We offer them nothing but the best. Everything starts here, from the quality
we offer, making sure that they are satisfied of what they are paying for.
Because a satisfied customer is a repeat customer.

Maintain the cleanliness of our coffee shop

Maintaining the cleanliness of our coffee shop.For this is we believe the

most simple criteria to judge and ensuring to excel beyond our competition.
Regardless of whether our business is geared for all types of crowds like
bikers and teenagers or suited diplomats, everyone prefers a clean
environment. And we are ensuring the health of our customers and we are
also aiming for positive reviews. We want to create impression through
clean environment

Convenience of our coffee shop location

It is really important that it is easy and accessible to all. We want to make

sure that we can immediately address their needs. We chose Pueblo de
Panay as it is a development place and I believe a perfect place for
businesses, for it is the center of trade.

Consistency of the experience

Consistency of the experience, We believe that this is the most important

criteria identified here and the central foundation of any brand. Because
more than anything else, a customer wants to know what to expect from a
coffee shop. We are ensuring the consistency of our services and as well as
our product. We want to meet those expectations they have and maintain
high impressions through consistency.

Being the coffee person

Being the coffee person, We believe that this is the most effective strategy
we have. Other coffee shops might think that the key to success is to go out
and hire the best baristas they can find, but I think they're wrong. You need
to be the best barista of your own coffee shop because of all people "WE" or
"YOU" know what this business is capable of doing.We know what we are
aiming, and we know where we are heading and that is to success.

Listen to recommendations from customers

Listening to customer feedback is to make customers feel connected. And
following through on feedback to earn customers for life.

Relationship Marketing

Many companies focus on building relationships with their customers instead

of always exclusive trying to sell them something. Our business believes that
customers who love your brand more will also spend more money with your
brand.

We have also come up some strategies with our sales. It's important that you
make sure that your business is growing and profitable to continue through
time. So here are some strategies we've come up:

The cafe will raise prices to support brand image. Prices

communicate a perceived value of a product; so if set too low, the
customers might assume that the beverages are inferior compared to
the competition. But don't worry, we're also offering products that's
less expensive yet will still please your taste buds.

Monitor flavoring inventory. The cafe will utilize 4-6 varieties,

including sugar free offerings.

Control waste and theft. Audit sales and inventory reports to

evaluate ingredient waste due to inefficient preparation, returned
drinks and employee consumption which is a substantial and
unnecessary loss.

Monitor and evaluate hours of operation

Run employee sales contests. The baristas are the salespeople and
have a great deal of influence over the customer ordering process. All
baristas will have some form of sales and customer service training to
make each transaction active, rather than passive. Sales contests will
emphasize high margin items or cross selling
V. COMPANY ANALYSIS
 STRENGTHS WEAKNESSES

1.) Professional Baristas and Excellent staff who 1.) New in the industry.
are highly trained and customer attentive. 2.) High rental costs.
2.) Less expensive products but still with 3.) Limited caterings for group customers
delicious tastes. (esp. large numbered families)
3.) Location (Since our chosen location is the
center of trade and it is easy to locate and get
there)
4.) Uniqueness of the service.
5.) Comfortable atmosphere.
OPPORTUNITIES THREATS

1.) Market - Growing niche of coffee drinkers and 1.) Competition with other Coffee Shop
enthusiasts who wants to try new coffees/drinks. business in the marketplace.
2.) Technological advances. 2.) Weather Condition
3.) Customer Demands/ demand for products. 3.) Price fluctuations (esp. the raw materials
4.) Growing number of the market. used in making our products)
4.) Trend changes.
5.) Aging population.
6.) Political Interventions.
7.) Loss product/store trust.
Universe-Sit-Tea Coffee house is determined to become a daily necessity for
coffee lovers, a place to relax as you try to escape the daily stresses of life
and just a comfortable place to meet your friends or talk to a love one while
gratifying a cup of delicious coffee. Universe-Sit-Tea will offer its best
prepared coffees that will be complimented with pastries and different
varieties of desserts to choose from. Our coffee shop will help our customers
by providing a peace of mind through its relaxing ambiance, convenient
location, friendly customer service, and products of consistently high quality
sales.
Opening a coffee shop is more than knowing the different varieties of coffee
you have. Before picking out our desired theme and the catchy phrases our
staff will chant when greeting customers, we must first strategize our
operational plan. Creating a SWOT analysis - identifying the good, bad and
potential ugly for the business is essential before moving forward. No matter
how you create a formal plan or scratch some ideas, you must first know
where you stand within the industry and against your competition.

The following are the Strengths, Weaknesses, Opportunities, and Threats of

the business that will possibly help crave a sustainable niche in the market
RECOMMENDATION
Being new in the business requires a greater commitment. In order for
our business to overcome our weakness, well be introducing new products
with unique tastes by performing different kinds of promotion and services to
our marketplace that can give us an instant edge. Well use better
equipment that can increase our capacity to stand out from other
establishments. Well also include networking to introduce our business to
our potential customers even to our possible investors or business partners.
To cater a large number of people that includes families, we will expand our
place provide number of larger tables and chairs and well also be providing
a value meal with a gratifying cup of delicious coffee or tea that will be
affordable which will surely attract a more number of potential customers.
Each money that our business earns through selling its products and services
to its customers will be having a portion for rentals expenses to keep our
business running. We can also ask for a reduction in rent, especially if the
company sales are not going as planned. This may include extending the
lease in exchange for a lower monthly rate but rate but if well have a
definite amount of money well surely buy a private owned space for our
business.

VI. PRODUCTS

Universe-Sit-Tea will offer its customers nothing but the best tasting coffee
beverages in the area. This will be attained by using high-quality ingredients
and strictly following preparation guidelines. The store layout, menu listings
and marketing activities will be focused on maximizing the sales of higher
 margin espresso drinks. Along with the espresso drinks, brewed coffee and
teas, as well as some refreshment beverages, will be sold in. Universe-Sit-Tea
will also offer its clients pastries, burgers, and fries.
The menu offerings will be supplemented by free books and magazines that
customers can read while enjoying their coffee.

Product Description

The menu of the Universe-Sit-Tea coffee shop will be built around espresso-
based coffee drinks such as lattes, mochas, cappuccinos, etc. Each of the
espresso-based drinks will be offered with whole, skimmed, or soy milk. Each
of these coffee beverages is based on a 'shot' of espresso, which is prepared
in the espresso machine by forcing heated water through ground coffee at
high pressure. Such espresso shots are combined with steamed milk and/or
other additives like cocoa, caramel, etc., to prepare the espresso-based
beverages.

Proper preparation techniques are of paramount importance for such drinks.

A minor deviation from the amount of coffee in the shot, the size of the
coffee particles, the temperature of milk, etc., can negatively affect the
quality of the prepared drink.

Espresso is generally denser than coffee

brewed by other methods, having a higher
concentration of suspended and dissolved
solids; it generally has a creamy foam on
top termed "crema.
ESPRESSO (P90.00)

Caf Americano or Americano is a style of

coffee prepared by brewing espresso with
added hot water, giving it a similar strength
to, but different flavor from drip coffee

AMERICANO (P90.00)
 A flat white is an espresso based coffee
beverage. The beverage is prepared by
pouring microfoam (steamed milk consisting
of small, fine bubbles with a glossy or
velvety consistency) over a shot of
espresso.
FLAT WHITE (P90.00)

A cappuccino is an Italian coffee drink that

is traditionally prepared with double
espresso, hot milk, and steamed milk foam.
Cream may be used instead of milk and is
often topped with cinnamon.
CAPPUCCINO (P90.00)

Freshly steamed milk with vanilla-flavored

syrup is marked with espresso and topped
with caramel drizzle for an oh-so-sweet
finish

CARAMEL
V
MACCHIATO (P90.00)
A latte is a coffee drink made with espresso
and steamed milk. The term as used in
English is a shortened form of the Italian
caff latte, caffelatte or caffellatte, which
means "milk coffee".

CAF LATTE (P100.00)

 Salted Caramel Latte is an indulgent drink
for those days when you need a little extra
comfort or feel like being pampered. Its
sweet with a little saltiness, plus I added
some cocoa powder for just a hint of
SALTED CARAMEL chocolate flavor

LATTE (P100.00)

Made with beautifully strong espresso and

organic milk.

HAZELNUT LATTE
(P100.00)

Caf mocha, also called Mocaccino, is a

chocolate-flavored variant of a caf latte.
Like a caf latte, caf mocha is based on
espresso and hot milk, but with added
chocolate, typically in the form of sweet
cocoa powder, although many varieties use
chocolate syrup. Mochas can contain dark
CAF MOCHA (P100.00) or milk chocolate.
Iced coffee is a cold coffee diluted over ice.

ICED COFFEE (P80.00)

 ICED CARAMEL
MACCHIATO (P90.00)

Delicious shots of our premium espresso

combined with water for a lively coffee
taste.

ICED AMERICANO (P80.00)

The IcedLatte is a classic espresso

beverage just over ice

ICED LATTE (P90.00)

Espresso combined with bittersweet mocha

sauce and milk over ice, topped with
sweetened whipped cream.

ICED MOCHA (P90.00)

This Macchiato is sweet but not too sweet. It
has a delicious blend of caramel, cinnamon,
and a bit of vanilla.
 Brewed coffee on ice added with cream and
sugar syrup.

WHITE COLD
BREW (P60.00)

Coffee on ice served as a beverage without

cream or milk

BLACK COLD BREW

(P60.00)

Prepared from roasted coffee beans.

BREWED COFFEE (P60.00) Black tea is a type of tea that is more

oxidized than oolong, green and white teas.
Black tea is generally stronger in flavor than
the less oxidized teas. All four types are
made from leaves of the shrub Camellia
BLACK TEA (P60.00) sinensis.
 Green tea is a type of tea that is made from
Camellia sinensis leaves that have not
undergone the same withering and
oxidation process used to make oolong and
black tea

GREEN TEA (P60.00)

Tea made from lemon and honey.

LEMON TEA (P70.00)

Raspberrytea has been used for centuries

as a folk medicine to treat canker sores,
cold sores, and gingivitis in persons of all
ages and anemia, leg cramps, diarrhea, and
morning sickness in pregnant women, and
as a uterine relaxant.

RASPBERRY TEA (P70.00)

Rose tea is a tea made with rose petals

and hips.The reasons for the diuretic
effects of the roses are they contain
Vitamin C, pectin, malic and citric acids.
It clears toxins and heat from the body.

ROSE TEA (P70.00)

 Jasmine tea is tea scented with aroma
from jasmine blossoms to make a scented
tea. Typically, jasmine tea has green tea as
the tea base; however, white tea and black
tea are also used.

JASMINE TEA (P70.00)

French fries are served hot, either soft or

crispy, and are generally eaten as part of
lunch or dinner or by themselves as a
snack.

FRIES (P50.00)

A hamburger is a sandwich consisting of

one or more cooked patties of ground
meat, usually beef, placed inside a sliced
bread roll or bun. Hamburgers may be
cooked in a variety of ways, including pan-
frying, barbecuing, and flame-broiling.
BURGER (P50.00)
A cheeseburger is a hamburger topped
with cheese. Traditionally, the slice of
cheese is placed on top of the meat patty,
but the burger can include many variations
in structure, ingredients, and composition.
CHEESEBURGER (P55.00)
 Nachos are a Tex-Mex dish from northern
Mexico. The dish is composed of tortilla
chips covered with cheese or cheese-
based sauce, and is often served as a
snack. More elaborate versions add more
ingredients and can be served as a main
NACHOS (P60.00) dish.

Toasted bread is sliced bread about 1

inch thick that has been browned by
exposure to radiant heat. Toasted bread is
commonly eaten with butter or margarine
and sweetened toppings such as jam or
jelly.
TOASTED BREAD (P30.00)

A cookie is a small, flat, sweet, baked

good, usually containing flour, eggs,
sugar, and either butter, cooking oil or
another oil or fat. It may include other
ingredients such as raisins, oats,
chocolate chips or nuts.

COOKIES (P30.00)
A brownie is a flat, baked dessert square.
It is a cross between a cake and a soft
cookie in textureand comes in a variety
of forms. Depending on its density, it
may be either fudgy or cakey and may
include chocolate chips, nuts, or other
BROWNIES (P30.00) ingredients.
 Sans rival is a Filipino dessert cake made
of layers of buttercream, meringue and
chopped cashews. Its name comes from
the French phrase with the literal
meaning without rival. The cake may be
decorated, left plain or garnished with
pistachios.
CLASSIC SANS RIVAL
(P60.00)

Carrot cake is a cake that contains

carrots mixed into the batter. The carrot
softens in the cooking process, and the
cake usually has a soft, dense texture.

CARROT CAKE (P60.00)

This is a cake popular in Malaysia and

Indonesia. You will see tunnells or holes
in the cake just like the toffee. It had a
caramel taste. It should be chewy.

HONEYCOMB CAKE
(P70.00)
Ultra-rich, mousse like chocolate cake
that usually called for a whole pound of
chocolate.

DECADENT CHOCOLATE
CAKE (P80.00)
 New Yorkstyle cheesecake relies
upon heavy cream or sour cream. The
typical New York cheesecake is rich
and has a dense, smooth, and creamy
consistency. Sour cream makes the
cheesecake more resilient to freezing
and is the method by which most frozen
cheesecakes are made.

NEW YORK
CHEESECAKE (P90.00)

VII. PLACE
UNIVERSE-SIT-TEA
Location is important and it is often said that the three most important things
about your business is location, location, location; when choosing a location
for your business, it is important to be aware of your
surroundings.The demographics of the location you choose have major
potential to bring customers on your business or it might me the reason to
turn them away.
Choosing a location for us is crucial. This is where the success of our
business relies. So we put into consideration these following factors that
helps us identify where we could put our business in:

Operations and Equipment

Businesses must have plenteous space for the equipment required to

produce products and services. Your space rely on how massive your
business gonna be. If you're having a big business then you'lllgonna need an
extensive amount of space. It is important that we consider our business's
products and services when establishing our location.

Customer Convenience

This is one of the main objectives of our business, to provide convenient

service to our customers. One of the factors that customers are considering
is the location; if your business draws customers to your site location then
you just chose the best location for your business. The location must be
easily accessible and provide the customer with a feeling of safety upon their
arrival and as soon as the leave your store.

Competition

One of the most important factors is considering competitors nearby. But

sometimes it is good to have competitors nearby for customers can made
comparisons. Which can be your edge if they're impress by your services and
products. But if a nearby competitor is only going to make your marketing
job tougher, look elsewhere.

Ordinances

Find out if any ordinances or zoning restrictions could affect your business in
any way. Check for the specific location youre considering as well as
neighboring properties.

Center of trading

It is extremely important. Because you dont want to be tucked away in a

corner where potential customers are likely to bypass you, and even the best
retail areas have dead spots. So choose well.

After going through all these factors we consider Pueblo de Panay located at
Immaculate Heart Avenue as a perfect place to build our business. It is
developing and improving, there's potential on this place. It is now the center
of trading, lesser competitors, convenient to our customers most especially
to those schools nearby.

It is also near at other establishments like malls, hotels, and restaurants.

Considering this as a strategic move to choose the place and not to mention
it is surrounded by subdivisions and terminal where we can attract possible
customers.
 VIII. PROMOTION

Competition is usually pretty high and it is therefore vital that you are to
stand out from the crowd. Universe-Sit-Tea's marketing strategy will be
focused at getting new customers, retaining the existing customers, getting
customers to spend more and come back more often. Establishing a loyal
customer base is important since such customer core will not only generate
most of the sales but also will provide favorable referrals.
Promotions will help us through success. We will conduct different kinds of
promotions to sell our products and services. And by promotion we can easily
introduce our business to customers.

Free Samples
Offering free samples to our potential customers, to introduce them to the
store and product.

Word of mouth Marketing

Creating a really great customer experience is key to everything because
they are by far our best marketing tool. Thats why going above and
beyond customer expectations is the key to generating positive
feedbacks and may attract potential customers.

Reach out to local bloggers

Reaching out to local food bloggers/media to spread the word. Influential
bloggers in the area can start the buzz if shops give them an exceptional
experience.

Flyers
Flyers is one of the most effective means of communicating and encouraging
potential customer. It contains the information about the services we offer
and providing contact information.
Posters
One of the means that's effective to introduce your business is posters.
Posters mostly on supermarkets, public places is much needed for
announcement and advertising the services and product that we
offer.Posters that are reasonably visible and have removable tabs that the
customers can present for a discount.

Value Additions
I think this is one of the most powerful selling points for any product or
service. Value additions are very similar to coupons and free appraisals, but
they are aimed at increasing customer satisfaction and widening the gap
between you and competition.Common value additions include guarantees,
discounts for repeat customers, and referrals rewards.

The Internet

Let's be honest, that most of the people now rely on internet. It consumed
us. The Internet has been born and evolved rapidly and help business to
reach out to its customers and potential customers.

Using the trend to easily communicate with our customers. It is not just
about having business connection with them it's more of personal level. We
want to keep emotional attachment and to know more about them.

It is nearly unthinkable that our business will not have at least a website with
the vital details such as location and hours. Not having a site means not
having a point of access for the growing number of people who Google first
when they want to make a buying decision. Social media presence like
Facebook page, Twitter account and Instagram are some of our means in
reaching out to them.To inform them from time to time about of special
offers.

Brochures

Brochures are one of our advertising pieces to introduce our company and to
inform our potential customers about our products and services.

IX. PRICING

Price Bundling
One pricing strategy popular in cafes is to bundle several items
together. Customers will see this as a bargain, and it will help you to
increase sales. You will also need to keep in mind how much your
customers are willing to pay.
 Complementary Pricing
Complementary pricing is a strategy where you charge a very low price,
compared to your competitors, for a common item, while raising the price on
other items.

Customer Loyalty Discounts

This strategy builds loyalty and repeat business by offering customers
something for free or a discount.

X. CONCLUSION

Universe sit tea is a coffee shop that will offer products at a

reasonable price. We will offer products and services that can be a
afforded by everyone. Our pricing will be based on who the
customers are, wherein we will consider those who can afford
coffees with at a more expensive price.

We are more than just a coffee shop, were more likely a home. Our
service will give justice to the amount of money that the customers
will be paying for. We will assure that the customers experience will
be worth more than a penny.