Integrated

Business Planning Profile Challenges

Leading European soft Assess trade terms for GB
drinks company with customers to determine
brands like Robinsons, our business plans and
Tango with $2b in annual investments
revenues Complex spreadsheet
managed these business
Produces and sells
plans
PepsiCos soft drinks
brands including Pepsi, Changes wouldnt be
7UP, and Mountain Dew immediate and could
affect the executing our
Operations in Great commercial strategy
Britain, Ireland and
Inability to see alternative
France
views on the data
 Integrated
Business Planning Solution Results

Historically, weve done this through Replaced A layer of improvement

a sophisticated spreadsheet process complicated to Britvics trade planning
that was rigid in terms of the instant spreadsheets with process, ensuring greater
ability to see alternative views on the Anaplan alignment between
data. With Anaplan we get an Britvics commercial
automatic, total view of our trade strategy and the trade
plans accounts across all customers. agreements established
with its customers.
David Butcher, Britvics Director,
Customer Change In-memory HyperBlockTM
calculation engine that
delivers unparalleled
immediacy, flexibility and
scale.