France scored a low 39 in long term orientation.

This means that the society values tradition

and has a conventional historical short-term point of view which, in business terms,

translates into quick results. Disneyland Paris had some trouble during its initial

establishment because the American company wasnt aware of Frances timely 12:30 lunch

schedule. The restaurant employees at the resort were hit hard and guests were impatiently

waiting in unbelievably long lines.

The company has since then learned its lesson regarding the short-term point of view,

however its Website continues to abandon the tradition theme treasured by the French: it lacks

an emphasis on history and ties with a nation, emphasis on respect, veneration of elderly and

the French culture, phrases that indicate Disneyland Paris as a most respected company,

expressions that suggest that the enterprise keeps some tradition alive, remark of

generations of experience, and reference to a legacy.

The Hofstede framework is a beneficial analysis that allows us to capture and document the

cultural adaptations that Disneyland Paris should seek in order to succeed to its highest

potential in the French market. It seems that the enterprise fails to understand a couple of

dimensions in the cultural context (namely the dimensions of Power Distance and Long Term

Orientation) where it has promoted its resorts products and services.

This analysis is relatively easy because the tasks involved are practical. As someone

localizing a product for a company by means of a Website, one can decide what web features

are crucial by simply analyzing the cultures dimensional traits. Hofstedes framework is not

subtle at all in documenting cultural attitudes and behaviors, and this helps to clearly define

the values that need to be highlighted on a Website for consumers of the target culture.