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TABLE OF CONTENTS
Industry Section
• Evolution of education in India ............................................................................... 5
• Private Initiatives and constitutional structure .................................................. 6
• Market structure and size........................................................................................ 7
• Market segmentation ................................................................................................. 8
• Schools ........................................................................................................................... 9
• Higher education ....................................................................................................... 11
• Vocational training ..................................................................................................... 14
• Technology in education.......................................................................................... 15
• Present Situation: Why the sector is lagging .................................................... 17
• Macro indicators of Indian Education ................................................................. 19
• What could spur up the sector ........................................................................... 20
EDUCATION SECTOR 2
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TABLE OF CONTENTS
Company Section
• Global comparative valuations .............................................................................. 22
• Sector valuation snapshot ...................................................................................... 23
• Educomp Solutions .................................................................................................... 24
• Everonn Systems ....................................................................................................... 40
• NIIT ............................................................................................................................... 55
• Core Projects and Technologies ........................................................................... 71
• Greycells Entertainment.......................................................................................... 86
EDUCATION SECTOR 3
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Industry Section
EDUCATION SECTOR 4
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EDUCATION SECTOR 5
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India is one of the largest markets for education in the world in terms of number of students. Currently, there are over 1 MM schools
in India providing education to over 200 MM students. The number of teachers in India currently stands at 5.8 MM (Source: Everonn
RHP).
(A) Schools
Managed by (%)
Type of Institutions Number (MM) Govt. Local body Private (Aided) Private (Un-Aided)
Primary 0.8 43.3 46.9 2.6 7.2
Upper Primary 0.3 43.0 29.2 6.4 21.4
Sec./Sr.Sec. 0.2 33.1 7.9 29.4 29.6
Source: http://www.education.nic.in/stats.asp
(B) Higher education institutes and others (B) Higher education institutes and others
Type of Institutions Number Type of Institutions Number (MM)
(I) Institutions running Diploma and Certificate courses Primary 2.2
Polytechnics 1,171 Upper Primary 1.6
Teacher training institutions 1,465 High Schools 1.1
Tech., Indus., Arts & Crafts 5,114 Hr./Sr. Secondary 1.0
Total (I) 7,750 Total 5.8
(II) Universities and colleges Source: http://www.education.nic.in/stats.asp
Universities 543
Colleges 16,009
Total (II) 16,552
Source: http://www.education.nic.in/stats.asp
EDUCATION SECTOR 7
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Schools
Pre-Schools are places where formal education is not imparted, but children are taught basic activities which, help them get independent
faster. While pre-school has been an old concept in the west, it is catching up in India, mainly because of working parents.
Currently, there are no listed players in this segment in India. The largest pre-school player is KidZee, part of Essel Group (Zee
Group). It has over 700 centres across 265 cities in India and abroad. Apart from KidZee, the pre-school market is very fragmented
and going by the way the concept is catching up in India, we expect some consolidation in this space mainly by listed players like
Educomp, which has already entered the K12 segment and has indicated intentions to cater to the pre-school segment. The big
advantage in the pre-school segment is that it is not capital intensive and can generate positive cash flows as early as second year of
operations currently.
K12 Segment: In the K12 segment, formal education is imparted to children. It starts with lower kinder garten (LKG) till XII
standard, following which, students go for professional education. Currently, most schools are run by non-profit charitable institutions.
In the past few years, urban areas, in particular, have witnessed rapid growth in number of private unaided schools. This was mainly
due to resource crunch in public schools, which suffer from high rates of teacher absenteeism. Private schools are divided into two
types namely; recognised schools and unrecognised schools. Some famous schools include Delhi Public School (DPS), Dayanand Anglo
Vedic (DAV) and Ramakrishna Mission Schools. Setting up of schools involves huge initial investment to be made. The break even
period is about 4-5 years per school.
EDUCATION SECTOR 9
PRIME BROKING
Schools
Private Tutoring for schools: Private tutoring has become a flourishing business in India with an estimated market size of almost
US$2 Bn. While the sector is very fragmented, with classes being run even in residential premises, larger players like Chate Coaching
Classes, Mahesh Tutorials etc., who have a wide network, are benefiting from this growing market. Initial investment for setting up the
infrastructure is high but break even period is about 2 to 3 years, and generates good cash flows.
Pre Schools in India Status Number of schools
KidZee It’s a part of Zee Group 700
Shemrock Agencies Private Limited 90
Apple Kids Private Limited 60
SunShine PreSchools Private Limited 9
Euro Kids, Tree House etc...
K12 Schools in India Status Number of schools
Delhi Public School (DPS) Managed as trust NA
Dayanand Anglo Vedic (DAV) Managed as trust 700
Ramkrishna Mission Managed as trust NA
Maharshi Vidya Mandir Managed as trust 143
Vidya Bharti Schools * Managed as trust 28,925
VHP Schools Managed as trust 130
Amity University Private Limited 7
EDUCATION SECTOR 10
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Higher Education
The growth of higher education in India has been commendable. However, on the flip side, India's spending on higher education (as
% of GDP) has been among the lowest in the world. In 1951, India's spending on higher education was 0.2% of the GDP, which
increased to 1% in 1980s. But the share in higher education dropped considerably in mid-90s to about 0.4% and since then, the
spending on higher education has been languishing in this range.
Currently, both public and private institutions operate simultaneously. But as far as universities are concerned, only central and
state government can open a new university and that too by legislation in parliament and state. Debate over private universities
has continued for more than a decade. In 1995, the Private Universities (Establishment and Regulation) bill was introduced in the
Parliament. While a central legislation for private universities is still pending for want of a consensus, several state governments
have established private universities through state legislation. Today, there are 10 private universities in Indian higher education.
The resources and spending of government on higher education is not enough to tackle the rapid growth in the enrollment in
higher education, which India is currently witnessing. Also, the management and supervision of the government funded higher
education institutes is fairly dismal.
To improve quality of imparting higher education and to attract foreign students, the government may have to allow private institutes
to operate in the country in a free manner. While free entry and exit of foreign institutes into India may take time due to political
issues, private sector initiatives in higher education have started making their presence felt.
EDUCATION SECTOR 11
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Higher Education
The distinction between a private and public institutions in Indian higher education is ambiguous. If the government promotes and
sets up an institution, it is referred to as a 'public institution'. On the other hand, an institution promoted and set up by a private
party is referred to as a 'private institution'. However, some private institutions are supported by government and are thus highly
regulated. Although they come under the category of private institutions, these are in fact public institutions. Hence, private institutions
actually mean only institutions that are set up by private promoters and do not receive government funding.
Currently in India, there are over 700 private colleges and 10 private universities imparting education in the field of engineering,
medical and management studies. To ease the pressure of central legislation over private universities, the government has started
granting deemed university status to private institutions. The transition from private college to private deemed university
is a new and growing trend.
The economics of imparting higher education are such that, barring a few courses in arts and commerce, imparting quality education
in science, technology, engineering, medicine etc. requires huge investments in infrastructure, all of which cannot be recovered
through student fees, without making higher education inaccessible to a large section of students. Unlike many better-known
private educational institutions in western countries that operate in the charity mode with tuition waivers and fellowships, most
private colleges and universities in India are pursuing a profit motive. This is the basic reason for charging huge tuition fees, apart
from forced donations, capitation fees and other charges. Despite huge public discontent, media interventions and many court
cases, the governments’ (both centre and state) have not been able to regulate the fee structure and donations in these institutions.
Even the courts have only played with the terms such as payment seats, management quotas etc., without addressing the basic issue
of fee structure. On the other side, Indian fee structure continues to be lower than most of the developed world.
Private Tutoring for higher education
The private tutors in higher education include Brilliant Tutorials, IMS, TIME, Career Launcher etc., which provide coaching facilities in
particular stream of higher education. Brilliant Tutorials is into engineering and medical segment coaching, while IMS provides coaching
for MBA aspirants.
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Professional Colleges
Private Colleges Company Number of campus
Amity University Private Limited 38
IIPM Private Limited 9
IBS (ICFAI) Private Limited 19
Manipal University Private Limited 20
BITS Pilani Private Limited 3
Vedanta University Private Limited Yet to be operational
EDUCATION SECTOR 13
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Vocational Training
Vocational Courses
This is the third segment in education services. Vocation is an
IT Training Company Number of centres
occupational skill on which a person is specifically trained.
NIIT Public Limited 500
Currently, in India there are many privately owned institutes that
Aptech Public Limited 400
are providing vocational training. NIIT's and Aptech's core IT training
Jetking Public Limited 100
business falls under vocation. Frankfinn Institute of Airhostess Training,
which provides training to airhostesses, also comes within the
Teacher Training Company No of teachers trained
ambit of vocational training institutes.
Educomp Public Limited 80,750
Teacher Training Source: Company
Teacher training also comes within the aspect of vocational training. Educomp has a separate division for teacher training. In FY08,
Educomp trained 81,000 teachers. IT Training, by its very nature comes under vocation, but for the purpose of this report, we have
classified it separately.
IT Training
The IT sector currently employes around 1.7 MM people and has grown at a CAGR of 26.6% from FY04 to FY07 (Source: NASSCOM).
Thus, the requirement for skilled people in the sector continues to grow at a healthy rate, which will definitely benefit companies
like NIIT and Aptech. The Global IT training industry has grown a little over 3% in CY07 and stood at US$24 Bn. More importantly,
the IT industry is facing a shortage of employable professionals and going forward, this problem is likely to worsen. So there is ample
scope for growth of core IT training companies like NIIT and Aptech.
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Technology in Education
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De-regulations
FDI in Education including, higher education, is allowed under the automatic route, without any sectoral cap, since 2000. We believe
that if FDI is allowed in education, it will arrest the outflow of Indian students to foreign countries for higher studies. Also, if
foreign educational institutions are allowed to operate freely in India then it will compete with the local institutions enabling them
to become internationally competitive. This competition would force the local institutions to change their curricula and respond to
the immediate needs of the students. And by this, the degrees offered by these institutions will become internationally comparable
and acceptable. Further, the FDI in education would create new institutions and infrastructure and generate employment.
E - Learning/Online Tutoring
United States is the leader in e-education. Private companies like Kaplan, BPP and Apollo Group also have their e-learning ventures.
Kaplan is a subsidiary of Washington Post. BPP Professional Education has tied up with British Universities so that students enrolled into
their professional courses can earn degrees from the Boston Post Graduate University. University of Phoenix is the first University to
offer a full time on-line degree and is owned by the Apollo Group.
India's education policy has largely missed out on taking advantage of technological revolution in education. On the positive side,
on-line tutoring is catching up in India. Tutor - Vista, a company set up in Bangalore provides Indian teachers in English, Maths, Physics,
Chemistry and Biology for 3rd to 12th standard students in UK and the US charging less than half the local rates there. The
success of mathguru, extramarks, learning hour will ensure that in the coming year's e-learning and online tutor will change the mode
of teaching in India.
We believe that focus on education is only going to intensify, opening huge opportunities for companies that operate in this space.
The Indian education sector is at the crossroads. This report analyses prospects of four key players in the sector; Educomp Solutions,
Everron Systems, NIIT and Core Projects.
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Company Section
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Company Background
Educomp was incorporated in Sept 1994 as a private limited company by Mr. Shantanu Prakash and Dr. Anjlee Prakash. Since inception
till 1999, the company was engaged in the business of setting up and maintaining of computer labs in private schools under BOOT
model and in government schools under subcontract awarded by the government.
• 1994 - Incorporation of the company.
• 1998 - Launched eCampus - a student information system.
• 1999 - Launched PlanetVidya.com - a portal.
• 2000 - The company was converted into a public limited company and PE Fund Carlyle Group made a strategic investment.
• 2002 - Started Edumatics Corporation - a wholly owned subsidiary in US.
• 2003 - Launched Smart_Class content solutions.
• 2004 - ISO 9001:2001 certification for ICT Solutions
• 2005 - Started Online Tutoring for teaching mathematics to students in US.
• 2006 - Raised Rs500 MM through IPO which was oversubscribed 34 times.
• 2007 - Acquired 76% stake in ThreeBrix - an online tutoring startup.
• 2008 - Acquired 51% stake in Learning.com.
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EDUCATION SECTOR 26
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Investment Rationale
Smart_Class to grow 4.5x by FY11: Educomp through its Smart_Class offering has truly redefined education in the private
schools. The purpose of the Smart_Class program is to empower teachers with technology and enable them to use digital contents
developed using graphics, animation in addition to traditional methodology of teaching. We believe that Smart_Class is the 'Nextgen'
methodology of teaching and it will find increased acceptance from schools, students and parents going forward.
In Smart_Class, Educomp enters into long-term contracts, usually for 3-4 years, with
private schools wherein it licenses the Smart_Class program for a specified time period
and also provides end-to-end solutions. At the end of the contract the computer
hardware are transferred to the schools at a nominal value of Re1, while the Smart_Class
content and other IPR protected hardware developed by Educomp are retained by it.
The number of private schools that have switched to Smart_Class has grown 44.4x from
FY05 to FY08. Currently, 933 private schools are using Smart_Class (up from 21 in FY05)
and we believe that this will grow 4.5x by FY11E. We have factored in 4,186 private
schools for Smart_Class by FY11.
In FY08, this segment contributed to 45% to overall revenues and 52% to EBITDA. By FY11, we forsee this segment
clocking 77% and 71% CAGR in revenues and EBITDA (49% and 61% of revenues and EBITDA). Since this is a high
margin and high ROCE business, the company’s overall profitability will improve.
Smart class - Private schools FY05 FY06 FY07 FY08 FY09E FY10E FY11E
No of schools 21 91 331 933 1,776 2,871 4,186
Revenue (Rs MM) 29 201 466 1,278 2,739 4,699 7,136
EBITDA 6 120 271 740 1,531 2,533 3,704
EBITDA Margin (%) 21.3 59.8 58.1 57.9 55.9 53.9 51.9
Capital employed 7 100 632 1,593 3,093 5,093 7,593
ROCE (%) 90.0 119.9 42.8 46.5 49.5 49.7 48.8
Source: Company,Prime Broking
EDUCATION SECTOR 27
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Investment Rationale
ICT set for 3.4x momentum by FY11: The ICT segment of the company focuses on the government school side of business. The
government schools have, in the past, lagged in adopting technology in education when compared to private schools. However, this
attitude is slowly changing and the government schools are increasingly focussing on computer aided learning. The progress of IT in
government schools is divided into 2 phases. In phase 1, the government seeks to wire
up the schools and focus primarily on computer literacy and in phase 2 the computer is
used as a resource for learning i.e. providing education content A number of states have
successfully moved on to the 2nd phase. Educomp enters into a long-term contract with
govt. schools, and provides entire IT solution for the schools earmarked by the contract.
The contract operates under BOOT model, where all assets are transferred to the school
at a nominal residual value at the end of the contract period. The development process
for the content for government projects is similar to that for Smart_Class, except that
the government gives the outline for content development.
The number of government schools in which Educomp is serving has grown 10x from
FY05 to FY08. Currently, 6,000 government schools are covered by Educomp under ICT (up from 600 in FY05) and we believe that
this will grow by 3.4x till FY11E. We have factored in 20,629 public schools for ICT segment by FY11.
In FY08, ICT segment contributed 33% to revenues and 19% to EBITDA. By FY11, we forsee this segment clocking
60% and 41% CAGR in revenues and EBITDA (26% and 13% of revenues and EBITDA).
ICT - Government schools FY05 FY06 FY07 FY08 FY09E FY10E FY11E
No of schools 600 700 2,808 6,004 10,159 15,145 20,629
Revenue (Rs MM) 133 159 302 933 1,712 2,680 3,788
EBITDA 33 60 98 273 432 595 766
EBITDA Margin (%) 24.6 37.9 32.5 29.2 25.2 22.2 20.2
Capital employed 146 135 264 503 803 1,203 1,603
ROCE (%) 22.4 44.4 37.1 54.3 53.8 49.5 47.8
Source: Company,Prime Broking
EDUCATION SECTOR 28
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Investment Rationale
Teacher training revenues to grow 2x by FY11: Educomp is a leader in professional development and partners with Learning
Links Foundation and Learning Leadership Foundation for carrying out various professional development programs in India. These
programs train teachers to integrate technology into the school curriculum, as well as, empower teachers by providing them skills in
the areas of inquiry based learning.
In addition to these, the company runs its own training program QuEST (Quality Education
for Students and Teachers), which trains teachers, students as well as parents.
The number of teachers trained by Educomp has grown 36% in FY08, while the
corresponding figure in revenue growth was 46%. Going forward, we believe that demand
for teachers will continue to grow in light of shortage of teachers and widening gap of
teachers to pupil ratio. We have factored in 2x growth in number of teachers trained for
the period FY08 to FY11E (CAGR of 27%) and revenue growth for the segment at 29%
CAGR for the period FY08 to FY11E.
In FY08, this segment contributed 9% to overall revenues and 11% to overall EBITDA. By FY11, we forsee this segment
clocking 29% and 28% CAGR in revenues and EBITDA (4% and 5% of FY11 revenues and EBITDA).
Teacher Training FY05 FY06 FY07 FY08 FY09E FY10E FY11E
Number of teacher trained 120,000 159,575 225,000 305,750 398,613 505,404 628,215
Revenue (Rs MM) 103 123 175 256 340 436 547
EBITDA 67 75 105 156 203 261 328
EBITDA Margin (%) 65.2 60.7 60.1 60.9 59.9 59.9 59.9
Capital employed NA NA NA 168 218 278 348
ROCE (%) NA NA NA 93.0 93.5 94.1 94.2
Source: Company,Prime Broking
EDUCATION SECTOR 29
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Investment Rationale
Online education to grow at 57% CAGR till FY11E: In its retail solutions: Educomp
owns two online portals namely www.mathguru.com and www.learninghour.com.
While mathguru.com was developed in-house by Educomp, learninghour.com was acquired
by Educomp through its acquisition of ThreeBrix e-services in FY07. Mathguru is a
mathematics help program for school students studying in classes VI to XII. The portal
uses a virtual notebook and pen to explain the solutions step by step in their own voice.
The repository in the portal contains all problems from the NCERT maths book and is
arranged in structured topic format.
The company is also planning to incorporate maths syllabus of other boards. Educomp
charges Rs1,800 per annum per student for using the portal. The number of students
using the portal in FY08 alone increased by 4.6x to 46,300 students. We have factored in students registration growth of 65% CAGR
for the period FY08 to FY11E.
In FY08, the retail segment contributed 5% to overall revenues and 6% to EBITDA. By FY11, we forsee this segment
clocking 57% and 56% CAGR in revenues and EBITDA (4% and 5% of FY11 revenues and EBITDA).
e-Learning FY06 FY07 FY08 FY09E FY10E FY11E
Number of subscribers 4,000 10,000 46,342 91,770 146,283 208,972
Average no of subscribers 4,000 7,000 28,171 69,056 119,026 177,627
Annual subscription fees 1,800 1,800 1,800 1,800 1,800 1,800
Revenue (Rs million) 7 13 51 124 214 320
Source: Company, Prime Broking
EDUCATION SECTOR 30
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Investment Rationale
K-12 schools - New growth horizon: Educomp plans to own and manage 100 schools by FY11. The capital investment required in
each school is estimated to be Rs140 MM (total capex thus, Rs14 Bn). For this purpose, it has formed two 100% subsidiaries namely,
Edu Manage and Edu Infra. While this is an ambitious project, we are conservative with regards to the number of schools that will be
operational by FY11 largely because of legal issues involved. We have factored in 25 fully operational schools by FY11.
Edu-Infra will hold real estate assets for the schools, while Edu-Manage will help school trusts manage these schools. School trusts
would transfer 14.5% of capital employed to Edu-Infra and will pay 4.5% of revenue every year and an initial one-time management
fee of Rs5 MM. The residual income left in school trust (after deducting 1% trust charges) would be transferred to Edu-Manage.
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Our DCF value of Rs3,709 is based on 13.5% weighted average cost of capital (WACC) and 5.0% terminal
growth rate. The company has a debt to equity ratio of almost 1x. However, this situation is likely to
change considerably post the US$250 MM GDR issue, which the company has planned to come out with,
to finance its expansion plans. Thus, we have assumed a target debt to equity ratio of 20:80. Based on this,
out cost of equity works out to 15.0% and post tax cost of debt is 7.9%, thereby giving an overall WACC of
13.5%.
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Everonn Systems: Good, needs to get better CMP: 516; Target:592 HOLD
Bloomberg Code EVSI.BO i-school to boost revenues: Everonn has recently introduced i-school, which is on the same
Reuters Code ESIL IN lines as Educomp’s Smart_Class for private schools. Already 21 schools have converted to i-school
BSE Code 532876 and we believe that more schools will take up the product going forward. But the product is in
NSE Code EVERONN a very nascent stage and its acceptance is yet to be evaluated. Hence, we have factored in 150
52-week H/L (Rs) 1236/401 schools for FY09, 300 in FY10 and 500 in FY11 on a conservative basis.
Monthly H/L (Rs) 575/425
Aban acquisition will scale up ViTELS: Everonn acquired the e-learning division of Aban
6 Mth avg vol 57,854
Informatics, a part of Aban. The acquisition will enable Everonn to gain access to content for K-
Shares O/s (MM) 16.2
12 segment and will enable Everonn to become a complete e-learning solution provider. Prior to
M Cap (Rs MM) 8,350
this acquisition, Everonn was catering to content from 9th standard till 12th Standard, but post
M Cap (US$ MM) 192
the acquisition it will be able to address students from 4th standard onwards till 12th standard.
EV (Rs MM) 10,085
Valuation Parameters (FY11E) Our estimates indicate Everonn clocking revenue CAGR of 56.8% and PAT CAGR of
EV/EBITDA (x) 6.9 50.3% over FY08 to FY11E. Our DCF value translates to a target price of Rs592, a
Mcap/EBITDA (x) 6.5 13.3% upside over CMP of Rs516. At our target price, the stock is trading at a P/E of
EV/Sales (x) 2.5 44.8x and 26.2x on our estimated EPS of Rs13.2 and Rs22.6 for FY09 and FY10
P/E (x) 17.5 respectively. We thus, initiate coverage on Everonn with a "HOLD" rating. We believe
that Everonn’s revenue mix will shift towards the high margin ViTELS segment,
Shareholding Pattern
thereby improving overall profitability and ROCE. Also, better than expected response
to i-school may lead to upgrade.
RSMM Revenue EBITDA EBITDA PAT PAT No. of shares EPS PE
(%) (%) (MM) (Rs) (x)
FY07 (A) 430 176 41.0 49 11.3 16.2 3.0 -
FY08 (A) 912 334 36.7 141 15.4 16.2 8.7 59.4
FY09 (E) 1,548 594 38.3 213 13.8 16.2 13.2 39.1
FY10 (E) 2,433 914 37.6 366 15.1 16.2 22.6 22.8
FY11 (E) 3,517 1,288 36.6 477 13.6 16.2 29.5 17.5
(A) Audited; (E) Estimated; (!) FV=Rs10
EDUCATION SECTOR 40
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Company Background
Everonn Systems was incorporated in April 2000 as a public limited company. The original initiative and expansions were funded by
the promoters. In the year 2000, Net Equity Ventures and Virmac Investments invested to fund a part of Everron’s Computer Education
Project in Tamilnadu and other places.
• 2000 - Formed as a public limited company.
• 2000 - Contract for 332 government schools in Tamilnadu for computer education awarded by State Government.
• 2002 - Partners Hughes Net (Direcway) Global Education and brings management Education through Virtual classrooms in 7
locations
• 2004 - Launched 'Zebra Kross', a branded Virtual classroom network and state of art studio in Chennai. Adds 2 more Hughes Net
(Direcway) Centres.
• 2005 - Test launch of Virtual Learning at schools and Corporations. Adds one more Hughes Net (Direcway) Centre.
• 2006 - Launch of Retail Centres to cater to various segments of customers. Expansion with a second studio. Point of presence has
crossed 1,500 Institutional Education and Virtual Classrooms.
• 2007 - Point of presence crosses 2,000 Institutional Education and Virtual Classrooms.
• 2008 - Acquired e-learning division of Aban Informatics.
EDUCATION SECTOR 41
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vsds Composition
Revenue & PBIT
FY08 Actuals (Revenue) FY10 Estimated (Revenue)
Source: Company
EDUCATION SECTOR 42
PRIME BROKING
Investment Rationale
ICT schools to grow 2x: The ICT division of the company concentrates in executing IT education related contracts in schools and
colleges, where the projects are identified through government tenders. The company enters into long term contract (usually 5 years)
with the government or private schools or colleges and gets paid on quarterly or half
yearly basis. The contracts are on BOOT model and assets are transferred to the school
at nominal value at the end of the contract.
Besides, Everonn has also been allowed in some states to utilize the infrastructure
installed after school hours to generate additional revenue for which it pays a rent of
Rs1,000 per month in advance for the utilization of the premises.
The number of schools and colleges working with Everonn has increased by 64% YoY in
FY08. We believe that Everonn will be able to double this number by FY10E. We have
factored in 8,800 schools for the IEIS (ICT) division for FY11E (up from 3,156 in FY08).
IEIS - Institutional Education and IT Infrastructure Services FY06 FY07 FY08 FY09E FY10E FY11E
No of schools 1,000 1,919 3,156 4,764 6,694 8,817
Revenue (Rs MM) 113 263 536 836 1,279 1,824
EBITDA NA NA 177 259 371 492
EBITDA Margin (%) NA NA 33.0 31.0 29.0 27.0
Source: Company, Prime Broking
In FY08, this segment contributed 59% to overall revenues and 50% to EBITDA. By FY11, we forsee this segment
clocking 50% and 41% CAGR in revenues and EBITDA (53% and 41% of revenues and EBITDA). However, since this
is a capital intensive and thus, low ROCE business, the company’s overall profitability will be under pressure.
EDUCATION SECTOR 43
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Investment Rationale
ViTELS - Everron’s USP: This division concentrates on providing specialized content through an interactive remote delivery
mechanism targeting colleges and schools, working professionals and corporates. ViTELS has three subdivisions namely
• Institutional Segment - wherein it provides education to students in schools and
colleges. The courses are curriculam as well as non curriculam based.
• Corporate Segment - wherein it provides the ViTELS platform to different
companies to train its employees. However, the training may be provided by the
company in house or by Everonn.
• Retail Segment - wherein it provides professional coaching to students for
competetive examinations like IIT-JEE, CET etc.
The company has remodeled the school segment into i-school which is in line with
Educomp’s Smart_Class product for private schools. Earlier it had one classroom, which
was VSAT enabled and all students had to assemble there to attend their interactive
classes taken by the teachers and from Everonns' studio.
Now, Everonn has enhanced that model and made the content available to students and teachers in the school for all the subjects
directly to the classroom and not just for the VSAT classes, which was only a portion of the entire classes. Thus, the teachers can use
the content for every single class rather than just for VSAT class.
The company is planning to charge Rs180 per month per student for the i-school product. As per the company, already 21 schools
have adopted i-school. The company expects that it will get atleast 1,000 students per school. We believe that going forward more and
more schools will adopt the i-school product. However, since the concept is currently in a nascent stage, its acceptance is to be seen.
Hence, for i-schools, we have factored in 150 schools in FY09, 300 in FY10 and 500 in FY11 on a conservative basis, as against the
company’s target of 700 schools in FY09 itself.
The number of centres in ViTELS has grown 14x from FY05 to FY08. Currently, under ViTELS there are 449 operational centres (230
schools, 180 colleges, 29 retail and 10 Hughes Direcway) and we believe this will grow by 3.6x by FY11E. We have factored in 1,600
centres in ViTELS by FY11.
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ViTELS explained
Source: Company
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Our DCF value of Rs592 is based on 13.5% WACC and 5% terminal growth rate. The company has a debt
to equity ratio of over 3x. However, this situation is likely to change as the company has recently raised
Rs910 MM through private equity placement and further Rs810 MM is planned to be raised as equity from
same group of investors. Despite this, the company will have a debt to equity ratio of 1x by FY11E. If we
assume a target debt to equity ratio of 50:50, then WACC comes to about 11.5%.
While this may seem theoritically correct, but a business with debt to equity ratio of 1x is a risky business
by any means. Hence, the cash flows need to be discouted by a higher cost of capital to compensate for
the higher risk. Thus, based on this rationale, we have discounted Everonn’s free cash flow with a WACC of
13.5%.
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Company Background
NIIT is India’s premier IT training company, with a 55% market share in the organized Indian IT education and training market and is
nearly four times the size of its next-largest competitor, Aptech.
1981 - Founded by Rajendra S. Pawar and Vijay K. Thadani.
1982 - Set up education centres in Mumbai, Delhi and Madras.
1983 - Introduced corporate training programs. Opened centre in Bangalore.
1991 - Set up its first overseas office in US. IBM awarded NIIT its first Corporate Business Training assignment.
2000 - Software operations in 18 countries.
2001 - Conferred Microsoft’s ‘Best Training Company Award’.
2002 - Acquired three companies in the US and launched NIIT SmartServe for Business Process Management.
2003 - Achieved CMMi Level 5 for software business.
2004 - NIIT’s Global Solutions Business was spun off into NIIT Technologies Limited.
2005 - Launch of Edgengineers program for Engineers.
2006 - Acquisition of Element K.
2007 - Launch of IFBI.
2008 - Joint Venture with Genpact for NIPE.
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Investment rationale
Individual learning solutions - Set for 28% CAGR: This is the key segment of NIIT. The company offers career and non-career
programmes both in India and other developing countries. More than 95% of its revenues come from the career segment. The
company trains over 0.5 MM students each year and has an alumni base of over 3 MM. The method of learning is primarily instructor
led, though it is supplemented by e-learning. The company believes that demand for skilled professionals in future will be the key
growth driver. The IT industry on a whole has grown at a CAGR of 33.5% from FY04 to FY07 (Source: NASSCOM).
In the individual learning business, revenue growth is dependent on capacity expansion and increase in price points, while the success
of this segment is dependent on increase in enrolments and rise in placements. The IT training industry has grown a little over 4% in
CY06 at US$22.4 Bn. More importantly, the IT industry is facing a shortage of employable professionals and going forward, this
problem is set to worsen. So, a company like NIIT, which is a market leader in the IT training and education sector, is expected to be
a key beneficiary.
To ensure smooth inflow of skilled professionals into the IT sector, NIIT will be focusing on: Increasing seat capacity at 12% every
year for next 3 years; Capacity utilisation to increase by 2% to 3% every year for the next 3 years and OPM improvement in the range
of 1% to 2% over the next 3 years.
Individual learning solutions
Estimates FY07(A) FY08(A) FY09(E) FY10(E) FY11(E)
Total seat years (Nos) 164,584 189,000 217,350 249,953 287,445
Utilisation rate (%) 54.0 55.0 57.0 59.0 61.0
Seat years utilised (Nos) 88,875 103,950 123,890 147,472 175,342
Revenue per utilsed seat (Rs) 27,792 31,178 33,673 36,367 39,276
Total revenues (Rs MM) 2,470 3,241 4,172 5,363 6,887
EBITDA (Rs MM) 434 664 797 956 1,138
EBITDA Margin (%) 17.6 20.5 19.1 17.8 16.5
Source: Company, Prime Broking
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Investment rationale
Institutional learning solutions - The worst seems to be over: Here, NIIT focuses
on training in schools, both government and private. Currently, 30% of the company's
revenues come from private schools and remaining 70% comes from government schools.
As per the management, the institutional business is expected to gather pace in FY09
after lagging in FY08, which was mainly due to delay in government school segment.
In government school business, NIIT generates its revenues through the BOOT Annuity
Model, the Services Annuity Model and licensed products. For example: If the Total
Contract Value (TCV) of an ICT project in a government school is of Rs1 MM spread
equally over 5 years, NIIT will get annual revenues of Rs0.2 MM each year. But to set up
the centre, NIIT will have to incur initial capex of Rs0.3 MM, which will be amortized
over the period of the contract.
Thus, NIIT's annual revenues from each school will be = 1/5 of TCV - 1/5 of initial capex - other operating expenses.
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Investment rationale
In the private schools, NIIT follows the services subscription annuity model, where the schools have their own computer and IT
infrastructure and students enroll for specific courses on a yearly basis. The company also has licensed products for private schools,
which is a learning software for teachers and students. The revenues are based on the number of schools, which NIIT is able to take
into its fold and fees is charged per student per month.
We expect the company's growth in this segment to be around 30% in FY09, largely backed by growth in the ICT segment. The
government is expected to roll out 10,000 to 15,000 ICT tenders each year over the next two years and NIIT is expecting to win
4,000 schools each year. We have factored in 2,000 schools each year in the ICT segment from FY09E to FY11E and the company has
won a major 900 school contract in FY09 from the governments’ of Maharashtra and Bihar.
School learning solutions
Estimates FY07(A) FY08(A) FY09(E) FY10(E) FY11(E)
Government school (Nos) 3,006 4,652 6,452 8,452 10,652
Average revenues per school per month (Rs) 16,920 13,536 10,829 8,663 6,930
Revenue - govn schools (Rs MM) 610 756 838 879 886
Private school segment
Number of schools (Nos) 806 981 1,181 1,406 1,656
Annual fees per student per month (Rs) 360 360 360 360 360
Number of students per school 815 725 725 725 725
Revenues - private schools (Rs MM) 236 256 308 367 432
Total school revenues (Rs MM) 847 1,012 1,147 1,246 1,318
EBITDA (Rs MM) 99 131 147 180 216
EBITDA margin (%) 11.7 12.9 12.9 14.4 16.4
Source: Company, Prime Broking
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Investment rationale
Corporate learning solutions - Could be the weak link: Here, NIIT provides training to technology companies as well as non
technology companies and its service offerings include platform technology, learning content and learning delivery. In simple words,
corporate learning solutions is outsourcing of in-house
training of employees of a company. This service
contributes little over 50% of NIIT's total
revenues and 90% of this comes from US.
Of the total revenues from the corporate learning
solutions, 70% is contributed by Technology companies
and balance 30% from Non-Technology companies.
While the spending on training from technology
companies is not expected to be curtailed, we believe
that about 15% to 20% of the spending on training from
non technology companies could suffer. But even then,
this works out to about 6% of the total corporate
training revenues. We believe that NIIT is well
positioned to manage this.
After the individual learning solutions, this is the second
segment where the company feels its future growth
will come from, bolstered by the acquisition of Element K in August 2006. The acquisition of Element K has been EPS accretive right
from the beginning mainly because post acquisition, the cost of maintaining the learning platforms has reduced and the company has
managed to increase its global presence by marketing the content library of Element K.
The main concern over for this segment is threat of currency appreciation, as remaining segments earn mostly in rupees. This
concern, however, is being alleviated owing to rupee’s recent depreciating moves. Secondly, this is the only segment, which is experiencing
deceleration owing to rise in e-learning.
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Investment rationale
Corporate revenues growth assumptions...
Estimates FY07(A) FY08(A) FY09(E) FY10(E) FY11(E)
Total revenues (incl. Element K) (Rs MM) 4,560 5,507 5,913 6,328 6,753
YoY growth (%) 20.8 7.4 7.0 6.7
EBITDA (Rs MM) 355 266 213 213 213
YoY growth (%) -25.1 -20.0 0.0 0.0
EBITDA margin (%) 7.8 4.8 3.6 3.4 3.2
Source: Company, Prime Broking
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Our DCF value of Rs106 is based on 13.5% WACC and 4% terminal growth rate. The company has a debt
to equity ratio of 0.6x. We expect the target debt to equity ratio for the company will be around 20:80,
thus giving an overall WACC of 13.5% comprising of 15% cost of equity and 8% post tax cost of debt.
We have discounted NIIT’s FCF with same cost of capital when compared with Educomp (13.5%) and
Everonn (13.5%) even though NIIT is a matured business, when compared to relatively newer business
players like Educomp and Everonn. Though, we believe that the overall risk with NIIT’s business is lower
than that of Educomp and Everonn, we have applied the same WACC. Were we to lower this, the upside
from NIIT will be higher.
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Company Background
Core Projects was originally incorporated as Akhileshwar Texports Ltd. The company entered into IT business in FY04 by focussing
on logistics and ERP domain. In the Logistics domain, Core is focused on providing RFID and GPS based tracking solutions, asset
management and smartcard based solutions. The focus industries are retail, manufacturing, logistics, and healthcare. In the ERP domain,
Core's offerings include onsite & offshore solutions, development & production support and project staffing for SAP, Oracle, PeopleSoft,
and JD Edwards. In the IT segment, CPTL derives its revenues from product sales, implementation and maintenance. CPTL has 7
products registered with the US international patent.
In FY06, it shifted its focus to the education vertical by acquiring Enterprise Computing System (ECS) and Software Technical Services
(STS). ECS gave Core Projects access to schools in 6 states in US. The company recently acquired Azzurri Education in UK and KC
Management group in US. With KC Management Group, Core will have access to another 10 US states. Azzurri, on the other hand,
will give it access to over 1,000 schools in the UK.
In the domestic education space, it has a administration contract with the State Government of Jharkhand under the Sarva Shikhsa
Abhiyan. CORE’s offerings in the education domain include products and solutions in the areas of school management systems,
assessment systems, accountability systems and IT infrastructure systems.
By acquiring Azzurri Education and KCManagement group, Core has consolidated its position as a dominant player in the education
sector. These acquisitions bring with them complementary solutions and services, ensuring Core is well on its way to becoming an
end-to-end solutions provider in the global education space, providing school administrators with the tools needed to offer quality
education to students worldwide. Core’s education customer base is spread across the USA, UK, Africa, Sri Lanka, Bahamas, Caribbean
and India.
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Revenue Composition
FY08 Actuals (Revenue) FY10 Estimated (Revenue)
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Investment rationale
Joint Venture with IL&FS - Key growth driver for the company
CPTL has tied up with the IL&FS Education & Technology Services Ltd to offer comprehensive IT solutions in the education space.
The JV (ILFS Core Education) will bid for ICT projects in different states under the Sarva Shiksha Abhiyaan (SSA) and on being
awarded the contract, the company will set up complete infrastructure for schools. These projects operate on BOOT model whereby
the company will transfer the infrastructure to the schools at the end of the contract for a nominal amount.
This JV has bid for the SSA project in Jharkhand state whereby, the company would be providing complete infrastructure for schools
under BOOT model. The project would involve investment of Rs13 Bn, which will be financed through a mix of Debt and Equity.
CPTL and IL&FS will each contribute Rs1 Bn as equity and balance Rs11 Bn would be raised in the form of debt. The company
expects to derive revenue of Rs8 Bn pa (Rs1,000 per child per annum with 8 MM students across the state) with EBITDA margin of
60%.
The company expects its FY09 revenues to be around Rs9.5 Bn and 85% of that will come from the education domain. This time
round, the company feels that a major chunk of revenue will come from India, as the company is in active dialogue with approximately
9-10 states Scientific Steering Committees (SSC). However, this guidance includes Rs3.5 Bn, as CPTL’s share in the IL&FS JV for the
Jharkhand school contract. For our estimates, we have not taken this Rs3.5 bn revenues, as the company has not yet
won the contract. And even if it does, then FY10 is likely to see those revenues. Moreover, the capex requirement envisages Rs11
Bn as debt, at the ILFS JV level, a negative in current market environment.
Currently, CPTL derives a major chunk of its education revenues from US and UK education market. In these markets, there is a
seasonality in revenues because of the education spending in US and UK. It happens much more in the first half than the second half
because the school year there starts in August. So, most of the schools are spending between April and August and there is less
spending in the second half.
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Investment rationale
Collaboration with NASA's Centre for Higher Learning: CPTL has entered into collaboration with NASA's CHL (Centre for
Higher Learning). CPTL will use CAVE (Cave Automatic Virtual Environment) technology of CHL for writing content for the global
education market. The CPTL and CHL collaboration, is exclusively confined to the Asia-Pacific region and will enable Core to
assimilate and internalize the technology, for use in developing content for the Indian and international education markets.
CAVE enables educators to take a different approach to imparting education. The immersive visualisation technology allows users to
be fully engrossed in an interactive 3D virtual environment. The deployment of this technology in classrooms will enhance the ability
of students to understand complicated topics. It will also enable them to conduct innovative experiments leading to quality research
and development
The applications will be used in areas such as physics, chemistry, molecular science, biology, computer science, mathematics, scientific
computation, etc. The company will prepare educational software titles for schools and higher education institutions for students
across US, UK and India.
To facilitate this technology in India, Core has entered into a memorandum of understanding (MoU) with the Indira Gandhi National
Open University (IGNOU) for setting up visualization learning centres at all IGNOU centres in India. Setting up of one center will
generate one time license revenue of up to Rs 30 MM and recurring revenue of Rs 28 MM per year for the company. Over the next
five years, the company expects to set up 100 centers per year, inclusive of the centers to be set up for IGNOU. The company’s first
centre will come in August 2008. However, for our estimates, we have factored in 10 centres for FY09E, 25 in FY10E and 50 in FY11E.
Under the MoU, Core will provide the physical infrastructure for housing and locating the immersive visualisation technology. In
addition, Core through its JV with IL&FS will also spearhead the development of content for teaching, as well as prepare teacher
training materials and packages. IGNOU will aid in setting up visualisation laboratories at all its centres, suggest the educational
content and provide subject matter experts in development of the educational products.
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Investment Rationale
Growing inorganically: CPTL has acquired 7 companies in last 3 years, most of which are in the education domain. This has helped
the company in growing its revenue by 5x in last 3 years (CAGR of 127%). With these acquisitions, the company has been able to
acquire new products and also cross sell its existing products to newer clients.
Azzurri has 1,000 schools under its fold in UK, while K C Management group has 2,500 schools with 1.6 MM students across 10
states in US. With these acquisitions, the company now has over 30 products in the education domain.
While these acquisitions have helped CPTL to increase its presence in the global education sector, it's the Indian education sector,
which will be the key growth driver of the company going forward. The company currently has over 30 products and we believe that
the products acquired through the acquisitions will help CPTL to increase its footprint in the domestic education segment. While,
these acquisitions currently contributes to over 50% of CPTL’s revenues, going forward, we believe that it will contribute to only
about 35% of CPTL’s revenues, as the company is increasing its presence in the domestic education segment.
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Investment rationale
IT services revenues to record 32% CAGR over FY09 to FY11: While Core Projects move to the limelight was driven by its
entry into the educational segment, the company however, started off as an IT service provider. Till FY07, education segment contributed
to just 24% of Core’s overall revenue, while remaining 76% came from providing IT services across different verticals like BFSI,
Logistics and Healthcare.
However, Core acquired two companies in FY08, which are in the education segment and the revenue mix changed in favour of
education. Going forward, we expect 20% of overall revenues to come from IT services segment.
The growth in the IT services sector has been buoyant. The IT sector has recorded over 28% CAGR from FY04 to FY08. In FY09,
NASSCOM expects the Indian IT Industry to record growth of 24%. Core offers end to end services in this space. in ERP, the
company’s key areas of operations are Material Management, Sales & Distribution, Plant Maintenance, Finance & Controlling, Production
Planning, Human Resources, Industry Solutions, Utilities, Collections & Disbursements, Retail.
In the logistics space, Core’s RFID based tracking system is used for automated tracking of assets on real time basis, across the supply
chain. These applications are used in manufacturing as well as service industries like containers, airlines, retail, etc.
The company currently employs 825 people and has one of the lowest attrition rates in the industry (12%). Its products include GPS/
GPRS based tracking system, Radio Frequency Identification (RFID) based Asset management, Smart Card Based Solutions, BI solution,
ERP Project Management and Implementation Services. We expect Core’s IT services revenue to record CAGR of 31.6% over FY09
to FY11, forming close to 20% of overall revenues.
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Sensitivity of Core Projects’ Share price to the WACC and growth rates
Weighted average cost of capital
9.5% 10.5% 11.5% 12.5% 13.5% 14.5% 15.5% 16.5% 17.5%
0% 292 249 214 185 161 141 125 110 98
1% 324 273 232 200 173 151 132 116 103
Growth Rates
Our DCF value of Rs222 is based on 13.5% WACC and 4% terminal growth rate. The company has a
current debt to equity ratio of 3.5x. However, to set up NASA’s CHL, the company will have to leverage
its balance sheet further and thus we have assumed a target debt to equity ratio for the company to be
around 65:35 thus giving an overall WACC of 13.5% comprising of 14% cost of equity and 8% post tax cost
of debt.
Since we have not factored in Rs3.5 Bn, which the company expects to come from the domestic education
segment in FY09, the overall WACC is lower. Had we factored in those numbers, our target price would
have been Rs243. This is because the sales then would have grown by 48.0% CAGR over FY08 to FY11E,
but in order to achieve those numbers, CPTL would need to raise Rs5.5 Bn in debt (as its share in JV) and
the overall debt to equity ratio would have risen to over 1x. Thus, even assuming a target debt to equity
ratio of 70:30, we would have discounted CPTL’s FCF at a WACC of 14.0% (same rationale as considered
in Everonn), thus giving a target price of Rs243 per share.
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Greycells Entertainment Limited (GEL): One step at a time... CMP: Rs326; Not Rated
Bloomberg Code GCE IN
Reuters Code CNPT.BO Greycells Entertainment is in media and entertainment space. The company has been marshalling
BSE Code 508918 its talent pool in the field of education, both in India and abroad.
NSE Code NOT LISTED In its initial operations, Greycells was confined to delivering content within the entertainment
52-week H/L (Rs) 403/125 Industry - with relevance in outsourcing of shooting, animation, graphics, and post production
Monthly H/L (Rs) 339/301 services. The company has implemented projects like:
6 Mth avg vol 8,995
• Lonely Plant • Ghoom • Dharm • Eurasia
Shares O/s (MM) 3.6
M Cap (Rs MM) 1,188 However, the company realigned its business focus in line with the current market trend. The
M Cap (US$ MM) 28 company, based in Mumbai, now runs the EMDI brand of media education in India and Middle
EV (Rs MM) 1,205 East across various campuses with focus on Event Management (EM), Radio education, Public
Valuation Parameters (FY08) Relations (PR) and other media based management programmes. The company currently offers 2
EV/EBITDA (x) 8.0 full time courses and 5 part time courses across EM, PR and radio education.
Mcap/EBITDA (x) 8.0 The vocational training methodology at EMDI is unique from traditional academic education. The
EV/Sales (x) 1.4 company plans to consolidate its existing courses and increase student intake without further
P/E (x) 9.4 requirement of space or infrastructure.
Shareholding Pattern
The company is also planning to come out with part-time courses in:
• Tourism and Hospitality
• Animation and Graphics
• Retail and Merchandising
• Entrepreneurship and Business Management
• Design and Architecture
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Apart from these, the company also coaches students in Jai Hind College under different programs mentioned above.
The company recently acquired 26% stake in Chennai based Access Atlantech Education (I) Ltd (AAT). This company provides high
end technology based courses in the field of media and entertainment. Both the institutes currently have a combined seat strength of
1,800 and have aggressive plans to increase to 10,000 levels in next couple of years.
According to FICCI PWC 2007 report (Source: Greycells), Indian Media and Entertainment Industry is growing at a CAGR of 24% and
will be Rs519 Bn by 2010. Currently, 4 out of 10 students are choosing Media and Entertainment as their career options and this
presents a great opportunity to companies like Greycells.
AAT has ambitious plan to expand its existing operations to cater to increased demand for education and training courses.
• Plans to expand its capacity at its existing four centres. This will take AAT’s current seat capacity from 580 to 3,415 by FY11E.
• Plans to open 3 additional centres at Dibrugarh, Hyderabad and Kolkata resulting in additional 1,440 seat capacity by FY11E.
• Opening of 80 franchise centres under two different franschise model in Tier II and Tier III cities by FY11E.
• Will start 9 new courses taking total courses offered to 15 (currently 6 courses are offered by AAT).
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To fund its expansion plans, AAT will need Rs250 MM. Greycells acquired the 26% stake in AAT for Rs125 MM. The balance Rs125
MM will be funded through private equity invesment or through debt. We believe that this strategic acquisition by Greycells will
augment revenue visibility going forward.
AAT offers wide portfolio of specialised courses focusing exclusively in media and entertainment sector. Greycells is also focussing in
Media and Entertainment sector and hence, this acquisition will bring scale into the operations of Greycells.
AAT is affiliated to UGC through Dibrugarh Univeristy. This, we believe that is a major plus point for Greycells. When we met the
company, the management stressed that they are in process of getting their courses affiliated through a university. We believe that this
acquisition will bolster its position to get its courses recognised.
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Research Team
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CONTACT NUMBERS
Dealing: +91 22 24982525 Research: +91 22 24981515
This document has been prepared by Prime Broking Company (India) Limited (“Prime”). The information, analysis and estimates contained herein are
based on Prime’s assessment and have been obtained from sources believed to be reliable. This document is meant for the use of the intended recipient
only.This document, at best, represents Prime’s opinion and is meant for general information only. Prime, its Directors, Officers or Employees shall not
in any way be responsible for the contents stated herein. Prime expressly disclaims any and all liability that may arise from information, errors or omissions
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may from time to time hold positions in the securities referred to herein. Prime or its affiliates may from time to time solicit from or perform investment
banking or other services for any company mentioned in this document.
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