10 Must-Read Articles from HBR as of 2010/2/5

Title: Innovation: The Classic Traps. (cover story) Kanter, Rosabeth Moss1 2010/08
Harvard Business Review; Nov2006, Vol. 84 Issue 11, p72-83

Abstract
From Abstract
Four major waves and classic mistakes of innovation enthusiasm she's observed over the past 25
-Strategy Mistakes: Hurdles Too High, Scope Too Narrow
-Process Mistakes: Controls Too Tight
B -Structure Mistakes: Connections Too Loose, Separations Too Sharp
E -Skills Mistakes: Leadership Too Weak, Communication Too Poor
F Remedies
-Strategy: Widen the search, broaden the scope
O
-Process remedy: Add flexibility to planning and control systems
R
-Structure remedy: Facilitate close connections between innovators and mainstream businesses
E -Skill remedy: Select for leadership and interpersonal skills, and surround innovators with a supportive culture of
collaboration
KeyWord : innovation strategy, process, structure, and skills assessment:
Interesting Point

Important Concept from my view or author’s

마지막 두 개 단락의 말!! 명심, 또 명심
A
F I got an idea!
T
E
R Etc.
Ernest L. Arbuckle Professor of Business Administration, Harvard Business School, Boston, tenured professor

Pag
e
Note
73 매 6 년(‘management generation’-재미있는표현!)마다 성장동력(growth enabler)으로 혁신을 재조명한다
74 지난 25 년을 4 개의 competitive challenge 관점에서 구분한다면?
1. 70 년대말~80 년대초(글로벌 Information age): ex.APPLe, IBM, TQM
2. ~80 년대말(인수합병, 조직 재구축시대): ‘rallying cry’, process innovation(AA’ Sabre system)
3. ~90 년대(WWW age): 고객보다 자본시장에 관심 쏠림, 수익이나 매출 없이 부자되는 기업들..
4. ~현재: 닷컴붕괴 및 세계불황, 본연의 성장(organic growth)에 관심 집중, 고객/시장 중심, CSR
(대표 혁신사례, iPod, Swiffer)
75 World community Grid (of IBM): AIDS researcher sponsorship
74 Innovation dilemmas,
Books: In Search of Excellence , The Change Masters, Interapreneuring
 Relieving potential innovators of bureaucratic constraints
75 Winning Through Innovation: more ambidextrous organizations
When Giants Learn to Dance: managing tensions btwn powerful org’ mainstream and fragile new stream
The Innovator’s Dilemma: listening to current customers can inhibit breakthrough innovation
75 Strategy Mistakes: Hurdles Too High, Scope Too Narrow
대박 혁신만을 기대하면서 작은 혁신은 성에 안차는 현상 (2 년 안에 수억 달러를 벌어들일 수 있는 것만!)
80 년대, 90 년대의 P&G, Pillsbury, Quaker Oats 도 이런 전철을 밟았음
76 ‘Time Incorporated’ of Time Warner – before and after Don Logan (1992, took office)
76 To get more successes, you have to be willing to risk more failures.
76 Process Mistakes: Controls Too Tight
현 사업에 적용되는 사업계획수립, 예산, 평가에 대한 프로세스를 불확실할 수 밖에 없는 (inherent
uncertainty of the innovation process) 혁신 추진 조직에 적용하려는 실수
76 AlliedSignal(now Honeywell) in 2000 case: 기가 막힌 프로젝트가 분기예산 심의절차를 기다려야 했음.
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 77 Band of Boston(now part of Bank of America)의 90 년대 초 사례
77- Structure Mistakes: Connections Too Loose, Separations Too Sharp
78
비주류인 혁신조직이 주류(mainstream) 조직과의 관계가 너무 느슨하거나 너무 밀접해서 생김
Case: Saturn of GM, U.S. charter schools, CBS, 90 년대말 Gillette, AT&T Worldnet, Arrow Electronics
78 Skills Mistakes: Leadership Too Weak, Communication Too Poor
“구슬이 서말이라도 꿰어야 보배” 혁신조직의 수장은 최고의 기술자가 아니라 최고의 communicator 여야
78 MIT research: 상품화 소요기간 24~26 개월 vs. 혁신조직 멤버 존속기간 18 개월
79 Good case: Dr. Craig Feied – MedStar Health
79 The Lessons of Innovation (표)
Strategy: ‘Innovation Pyramid’, Transformative idea
Process: 이유식 먹은 아이에게 삼겹살 먹이는 꼴, 예외를 인정해 줘야..
Structure: 별동부대라고 따로 놀면 실패 가능성 높아.
Skills: 강한 리더십과 소통능력이 필수, 돈 줄을 잡고 있는 조직(mainstream)과 소통은 필수,
80 Innovation Remedies
80 Strategy remedy: Widen the search, broaden the scope
‘Innovation Pyramid’
InnovationJam on the Web of IBM: 37,000 ideas, 104countries, 140,000 employees and client
81 Gillette (2003~2004): innovation pyramid model 채택, 마케팅 HIT, ‘get out of jail free’ cards
81 Process remedy: Add flexibility to planning and control systems
혁신 프로젝트를 위한 특별예산,
BBC (before and after 2000), IBM-$100m. innovation fund related to InnovationJam
82 Following the rhythm of the project rather than a fixed quarterly or annual calendar. (옳소!)
82 Structure remedy: Facilitate close connections between innovators and mainstream businesses
Overlapping relationship, rotation, etc.
Publicis – ‘holistic communication, AlliedSignal, Williams-Sonoma
82 Skills remedy: Select for leadership and interpersonal skills, and surround innovators with a supportive
culture of collaboration
Shelly Nandkeolyar of Williams-Sonoma, Gail Snowden of Band of Boston’s First community Bank
CEO Sam Palmisano, EVP Nick Donofrio, vp Stanley Litow of IBM

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www.twitter.com/lovelyhaley03, www.facebook.com/chang21c Want to share knowledge and wisdom with you ^^