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EdTech Outlook for 2017

ASHWIN DAMERA
JANUARY 27,
2017

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EdTech Space at Present

The strong momentum of innovation in the EdTech sector offers hope that theres a lot to look forward to in
2017. The Indian EdTech market, estimated at over $70 billion by 2017, comprises the higher education
sector (50%), K12 (40%), and coaching/tutoring taking up the remaining 10%. The sector is currently one of
the most exciting sectors in the Indian consumer market. Traditional education tools and methods cannot be
updated real time, but the ability of these startups to push updates on an app that can be distributed to
millions with no incremental cost has been very valuable to its users. However, the funding battleground
could perhaps change the face of this sector as well.

(Source: Business Insider, Jan 2016)

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Top Trends for 2017

Numerous upcoming trends are creating opportunities for education seekers and providers, resulting in
information that can be effectively and easily accessed by the end-users. Further, continuous technological
developments aids providers in creating a concrete, developed and collaborative online system.

The rise of Internet and smart device penetration has increased Young Indias online presence, both in
urban and semi-urban areas. Among 462 million Internet users in India, over 74% were mobile Internet
users and more than 28% were from rural India. Experts predict these numbers to grow at a much higher

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rate hereon, thus offering a huge e-Education opportunity. (Source: Inc 42, Jan 2016 | Internet Live Stats,
2016)
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The following trends will be the ones to be excited about in 2017:

Cloud-Based Education: Cloud computing will lead to growth in Bring Your Own Device (BYOD) trend,
wearable e-learning devices, gamification and virtual reality. Eg: Many schools in US and Canada have
adopted this trend, while institutes in APAC and European regions are not far behind.

Augmented Reality (AR) and Virtual Reality (VR): In 2017, education will be transformed by leveraging AR
and VR technology. Eg. Companies such as Immersive VR Education (Lecture VR app), Unimersive and
Alchemy VR have already started exploring applications for VR and AR in education.

Personalized Learning: Personalization will proliferate in 2017 whereby instruction, expression of learning
and assessment will be designed to each students needs and preferences. Eg. Knewton, the provider of a
widely deployed adaptive learning platform and one of the pioneers in the domain of personalized and
adaptive learning, works with EdTech companies like Tata ClassEdge, Cengage Learning, Zkai, etc.

Gamification: With the concept of Cascading Information Theory, learners can unlock information at every
step, thus inculcating experiential learning in schools and higher education. Eg. Apps such as DuoLingo,
Zondle and ClassDojo, to name a few, are exploring ways to gamify the process of learning through
technology.

Blended learning: The blend of technologies, content providers, sources and platforms will bring about a
significant shift. Eg: New Hampshire schools like Virtual Learning Academy Charter School (VLACS): A La
Carte, Enriched Virtual models, North Country Charter Academy: Flex model, Milan Village Elementary
School: Station Rotation, Individual Rotation models have already adopted various blended learning
models.

M-Learning: It brings together flipped classes and MOOCs; HTML5 evolution will enhance the content
parity across browsers. Eg: Vahan, a mobile education application, features blended classroom-and-tech
based program and web-based learning management system (LMS) to consistently offer high-quality
instructions and assessments.

Invisible LMS: The LMS will be revamped into an invisible one. Sandboxed Solutions will create and host
content, store student records and provide a user interface to bring it all together

ExperiMent Learning: EdTech concepts like robotics, self-learning electronic kits, do-it-yourself (DIY)

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school kits and gaming will follow the Google glass trend for VR and for a diverse range of topics right from
Photosynthesis to Refraction, every model will be personified.
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Rise of Smart Classrooms: Cloud computing trend in the education market will lead to growth in Smart
Classrooms fortified with multimedia modules.

The Four Cs of Education: The sector will be led by collaboration, creativity, critical thinking and
communication, along with the tools and approaches related to collaborative learning.

Innovative Learning Environments: Newer education models will gain traction blended and flipped
learning.

Digital Citizenship: Improved and easily accessible 1:1 devices in addition to personalized learning
initiatives will motivate providers to seek/design programs to impart digital citizenship skills.

Project-, Problem- & Challenge-based Learning: Pedagogical frameworks will enable students in critical
thinking, problem-solving, collaboration and self-directed learning to encourage real-life application.

The secret of change is to focus all of your energy, not on fighting the old, but on building the new,
Socrates opined.

EdTech Top Themes for 2017

Numerous developments and themes will gather pace to transform the education landscape with the learner
at the epicentre and the teacher being the principal pivot of the learning ecosystem. The following themes
gathered momentum in 2016 and will continue to impact the sector through 2017:

New Entrants and Investments to Watch Out For

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The EdTech sector in India is currently being considered as the sunrise sector, with its current status being
quite encouraging; the population size, market-of-markets advantage and divergence in socioeconomic
factor further inspires confidence.

Early stage startups (to name a few) that are aggressive about their expansion plans in 2017 include:

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There are few startups specifically targeting the rural segments by designing products in regional
languages, thus helping the government school education system.

Indian education technology companies have an unprecedented opportunity

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Currently, this market is pegged at approximately $100 billion and is expected to reach $40 billion mark by
2017 with a CAGR of 17%. After the US and China, India is one of the biggest markets for online learning;
with the Governments Digital India initiative, it is set to receive $17.07 billion boost. (Source: Inc 42, Jan
16)

The top three sectors favoured by the investors were the Internet of Things (IoT), FinTech and EdTech.
According to CB insights report on the EdTech sector, US topped the charts with 67% (1300) deals, followed
by India with 6% (130) deals and China with 5% (100) deals from 2011 to 2016. (Source: Financial Express,
May 2016)

Over the last two quarters, the funding environment in India underwent a global slowdown. However,
experts believe there is no cause for worry as the slowdown is merely a correction in certain business
segments, which exhibited over-reliance on marketplace models ecommerce, FinTech and others.

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The EdTech sector is just now being explored and we have a long way to go. Heavyweight philanthropists
like Azim Premji and Ratan Tata (the recent tie up of Tata Trusts with Khan Academy to cater to India) are
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all eyeing the education turf.

Conclusion

The future entrepreneurs and investors in this domain need to understand the current education scenario in
India. They, along with the government, must focus on tackling obstacles in this sector and lead the way for
startups. They should connect with the broader EdTech ecosystem, learn from its opportunities and threats
and guide upcoming entrepreneurs to hone their strategies. While having a vision is the key, they shouldnt
overlook the numbers, especially in this space. Measuring the efficacy of learning outcomes and making an
impact in the way millions think and learn is the key to succeeding in this sector.

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Ashwin Damera
Ashwin Damera is Executive Director, Emeritus Institute of Management. Ashwin is passionate about making quality
education accessible to the next generation of leaders across the world. At EMERITUS, he focuses his efforts on university
outreach and academic collaborations. Additionally, he spearheads the Institutes strategy and expansion in global markets.
Ashwin started his career at Citigroup and spent many years there in multiple roles. He did a brief but eye-opening
internship for Dave Barger (current CEO JetBlue Airways) in New York. In 2005, he co-founded Travelguru, a company that
was later acquired by Travelocity in 2009. Since then, he has been working in the higher education space.

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