Ryan Gudovitz

18 Park View Ave, Jersey City, NJ 07302 | 630-229-3877 | Rgudovitz@gmail.com | linkedin.com/in/ryangudovitz

PROFESSIONAL EXPERIENCE
CRM Marketing Specialist March 2017 Present
The Vitamin Shoppe, Secaucus, NJ
Deploy email campaigns to about 1.4M customers daily; improved conversions by 30% and revenue by 19% YTD.
Established a win-back series yielding $250k+ in revenue both in-stores and online a week following the launch.
Support management in preparing the monthly email and direct mail plan and strategy; responsible for
increasing web and store traffic by 20-50%.
Analyze and administer CRM data to help develop customer personas and segmentation.
Prepare and run weekly metrics and revenue trend reviews for creative and business leaders.
Digital Marketing Specialist September 2016 March 2017
Micro Strategies, Parsippany, NJ
Created complex drip campaigns to nurture target accounts and support key sales initiatives.
Developed the social media marketing strategy; improved Twitter and Facebook engagement by over 100%.
Maintained the companys website, implementing strategic one-time updates and ongoing SEO enhancements.
Coordinated new annual customer satisfaction survey, yielding full responses from 25% of our customer base.
Managed co-marketing activities such as SEO, SEM and social engagement for premier business partners.
Marketing Coordinator March 2015 September 2016
Amber Road, East Rutherford, NJ
Built and tested email campaigns, improving conversion by 25% and yielding ~50 new subscribers per initiative.
Oversaw the implementation of the businesss CRM (Salesforce) and marketing automation (Marketo).
Led planning for in-person trade shows and webinars, from event invites to strategic follow-ups.
Define, track and report KPIs and their connection to the overall business success.
Developed a social media strategy and rolling best practices to generate inbound marketing results.
Marketing Team Lead June 2014 - March 2015
Marketing Communications Associate August 2013 - June 2014
ecVision, Iselin, NJ (acquired by Amber Road in March 2015)
Developed and managed the annual marketing budget of $300k while mentoring and leading junior staff.
Created multi-channel marketing strategies, including a lead generation program that produced over 1,000 click-
through per campaign, and a product launch for new SMB solution in FY14.
Served as the business's CRM (Salesforce) and email administrator.
Planned the annual board meeting and seminars (U.S. & China) including budgets, communications and logistics.
Supported staff by designing assets, drafting RFPs and coordinating conferences, tradeshows and webinars.
PROFESSIONAL DEVELOPMENT & CERTIFICATIONS
Oracle Responsys (B2C) Essentials Series April 2017
Social Marketing Certification, Hootsuite Academy December 2016
IBM Digital Marketing Workshop October 2016
Inbound Marketing Certification, Hubspot Academy August 2016
TECHNOLOGY & SKILLS
Microsoft Office | Adobe Creative Suite | iMovie, Camtasia & Vidyard | JIRA, Drupal & Wordpress | Salesforce, Microsoft
Dynamics & Aptos | iContact, Responsys, HubSpot & Marketo | Social Media & Hootsuite | B2B & B2C Marketing
EDUCATION
Western Governors University, Salt Lake City, UT May 2016 - Present
Master of Business Administration
Rutgers University, New Brunswick, NJ May 2013
 Ryan Gudovitz
18 Park View Ave, Jersey City, NJ 07302 | 630-229-3877 | Rgudovitz@gmail.com | linkedin.com/in/ryangudovitz

Bachelor of Arts in Communication, Minor in Digital Communication, Information and Media