Mendoza, Julie Anne Mae S.

IV-10 Mrs. Dejayco

WRITTEN REPORT
8. Does ethical management go beyond public relations and profitability?
Ethical Management refers to corporate management that not only fulfils economic,
legal, and ethical responsibilities, but also strives to achieve sustainability through the
company acting as a responsible member of society.
Public Relations is the discipline which looks after reputation, with the aim of earning
understanding and support and influencing opinion and behaviour.
Profitability is the ability of a business to earn profit.

Legal Responsibility
Ethical Responsibility
Economic Responsibility

Corporate
Stability, Growth
and Permanent
Development

9. What is the biggest challenge?

The biggest challenge is to actually implement and sustain ethical management.

Plan C
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Do U
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Check A
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Improve N
10. Should there be a CSR department?
Arguments to eliminate CSR Department:
a. Having a CSR department puts responsibility into a few narrow hands.
b. CSR department lacks power
c. CSR is just like other values companies nurture without giving them a separate
department.
Arguments to keep CSR Department:
a. Leadership is needed to build and execute strategic CSR
b. Without a CSR central unit, there is CSR chaos.
c. CSR is more like marketing, not efficiency.
11. What do authors/experts say about business ethics and CSR?
Herbert Simon, in his book Administrative Behavior (1945), noted that businesses
have been affected by the growing public interest.
Peter Drucker (1933) in his book The Practice of Management, was among the
authors to explicitly address the social responsibilities of business.
Brenner (1992) observes that a corporate ethics program is made up of values,
policies, and activities that impact the propriety of organizational behaviors.
Phillips (2003) directly links organizational ethics, or business ethics, with CSR
via the stakeholder theory.
The Center for Corporate Citizenship at Boston College (2003) speaks of corporate
citizenship as a continuing commitment by business to behave ethically and
contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local and community and society at
large.
Griffin (2000) states that the moral reasoning in business ethics may be considered
a foundation of doing CSR.
12. What do you mean when you say that both business ethics and CSR are born
with universal values?
When we talk of business ethics and CSR, we talk of values.
There is only one universal language for all business practitioners and
professionals everywhere the true, the just, the fair, and the good.
13. Are they pragmatic and practical?
CSR is the application of the fundamental principles to concrete situations.
Both are not concerned only with orthodoxy but also with orthopraxis.
Business ethics are practical ,pragmatic and alive.
It is not enough to recall principles, state intentions point to crying injustice and
utter prophetic denunciations (Pope Paul VI)
 Morality should not only be lectured in classrooms. It should be an operative
experience that is founded on personal and corporate integrity. (Former Caritas
Manila executive director Francis Tantoco Jr.)
14. Are both ethical management and CSR about firm conviction?
Yes, business ethics is about firm conviction.
Ethics is a fixed standard, objective, permanent, and grounded on the strongest
convictions about what is right and wrong.
Corporate social responsibility constitutes a firm decision, and a solid convictions.