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Training module
Dit document is onderdeel van een set ondersteunend materiaal dat ter
download wordt aangeboden aan kopers van Strategiehelden door Jeroen
De Flander (ISBN Belgi 978 90 4860 959 8 - ISBN Nederland 978 90 4700
410 3).
The Pyramid Principle is Barbara Mintos powerful and compelling process for
producing everyday business documents.
All rights are reserved to Minto Books International, Inc.
For more information see http://www.barbaraminto.com.
www.the-performance-factory.com/nl/strategiehelden
Header > Subheader
2
Deductive Inductive
Poland is about to be
Because I am a invaded by tanks
bird, I fly
Main disadvantage is that the conclusion is Is very easy to follow as a reader since the
not clear from the beginning conclusion is clear from the beginning
Is bullet proof once the subelements are Is less strong as deductive reasoning but
generally accepted also more difficult to challenge
More difficult to follow as a reader, Recommended to be used in the top line(s)
therefore not in the top line(s) but more
below in the pyramid as things are getting
more and more focussed
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Sub-Issue Sub-Issue
Hypothesis Hypothesis
Hypothesis Hypothesis
Evidence Evidence Evidence Evidence Evidence
Evidence Evidence
Task Task Task
This course covers how to use issue analysis to solve problems that do not
lend themselves to ready-made solutions
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Always get agreement on the key question, since your analysis could raise a
different question
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Example SCQ
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Fill in the SCQ with information derived from research, team discussion,
and meeting(s) with stakeholders
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Always agree on the key question, since your analysis could raise a different
question
We want to launch Lead time is long Should we launch How can we shorten
new product and increasing this product? time to market?
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This course covers how to use issue analysis to solve problems that do not
lend themselves to ready-made solutions
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2. Turn the agreed key question into an issue that captures the concerns
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Turn the agreed key question into an issue that captures the concerns
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Should we
replace that plant to regain
traditional 30% market share?
Does it give a
Does it give a
Do we have the sustainable
sustainable cost
money? product
advantage?
advantage?
Lower Lower
Better More Faster Higher plant
purchase distribution
quality? uniformity? delivery? productivity?
costs? costs?
Test the sub- issues to see whether they are MECE (mutually exclusive and
collectively exhaustive)
Should we
replace that plant to regain
traditional 30% market share?
Vertically
exhaustive: Mutually
Does it give a
Does it give a exclusive
capture all Do we have the sustainable
sustainable cost
money? product
significant advantage?
advantage?
sub-issues
Lower Lower
Better More Faster Higher plant
purchase distribution
quality? uniformity? delivery? productivity?
costs? costs?
Horizontally exhaustive: include all sub-issues needed to provide answer to overall issue
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Should we
replace that plant to regain
traditional 30% market
share?
Does it give a
Do we Does it give a
sustainable
have the sustainable cost
product
money? advantage?
advantage?
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What would
What would
What are the be realistic
prove or disprove
most important answers to
these
questions? the
hypotheses?
questions?
Productivity
Will the new plant of old plant
achieve higher Yes
productivity? Productivity
of new plant
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When you know what evidence you need, you can develop the work plan
Estimate the time required for team members to perform their tasks
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Test the work plan to ensure that all team members understand clearly
The overall objective of the work
What evidence they are expected to collect and where to look for it
How their tasks relate to the overall objective
When they are expected to provide their results
How much time and effort they can expend
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