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MGUSDE 2265 (Pages : 3) Reg. No ... ..................................... .

Name ...

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies

Semester I-Paper II-BUSINESS ACCOUNTING

Time : Three Hours Maximum : 100 Marks


Part A
Answer all questions.
Each question carries four marks.
1. How does book keeping defer from accounting ?
2. What are the objectives.of Depreciation ?
3. What are the different types of bills ?
4. What are the methods of accounting treatment in joint ventures ?
5. What is Bank reconciliation statement ?
(5 x 4 = 20 marks)
Part B
Answer any five including a compulsory case study.
6. Explain clearly the meaning and significance of
(a) Dual aspect concept.
(b) Busines entity concept.
7. What types of errors does a Trial Balance fail to disclose ?
8. State the various methods of depreciation.
9. What is the purpose of perpetration of manufacturing account and give the format of manufacturing
account ?
10. What is bill of exchange ? State its features.
11. Ahmed received on March 2004, two bills form Basheer for Rs.2,000 payable after 1 month and
Rs.4,000 payable after 2 months. Ahmed sent both the bills to his bank for collection. Ahmed was
advised by his bank that the bill for Rs.2,000 was honored and that the bill for Rs.4,000 was
dishonored on the respective due dates. Journalize the transactions in the books of Ahmed and
Basheer.
12. Adarji and Bomanji were partners in a joint venture sharing profits and losses in the proportion
of four-fith and one-fifth respectively. Adarji supplies goods to the value of Rs. 50,000 and incurs
expense amounting to Rs.5,400. Bomanji supplied goods to the value of Rs.14,000 and his expense an
amount to Rs.800. Bomanji sells goods on behalf of the joint venture and realizes Rs.92.000. Bomanji
is entitled to a commission of 5 percent on sales. Bomanji settles his account. by bank draft. Give the
ledger accounts in the books of co-ventures.

(5 x 8 = 40 marks)

Turn over
2 MGUSDE 2265

CASE
1 3. From the following particulars, ascertain the Bank Balance as per Pass Book on December 31
2003 :
(a) The Bank Balance as per cash book on that date was Rs.11,500.
(b) Cheques issued but not cashed before that date amounted to Rs.1,750.
(c) Cheques paid into bank, but not cleared before December 31, 2003 amounted to IZs.2,150_
(d) Interest on investments collected by the bank but not entered in the cash book amounted to
Its.2 7 5.
(e) Local cheque paid in but not entered in the cash book Rs.300.
(f) Bank charges debited in the Pass Books Rs.25.
Part C
Answer an,y two qu,esti.ons.
O ne case study conrpulsor.y.
Each question carries 20 marks.
14. Explain various accounting conventions.
15. Ram accepted on 1st April 1998 a bill for Rs.10,000 drawn by Shyam at three months. Shyam
immediately discounted the bill with his banker at 7 percent. Ram failed to meet the bill in due
time and at his request Shyam renewed it by adding 12 percent interest to the amount on Ram's
failed to meet the bill in due time and at his request Shyam renewed it by adding 12 per cent
interest to the amount on Ram's furnishing security. Ram endorsed two of his customers bills for
Rs.7,000 and Rs.5,400 due on 20th August 1998 and 10th September 1998 respectively. Shyam
discounted all the three bills at 7 per cent with the bankers, but on the due date the second
customer's bill was dishonored. Ram became bankrupt. Nothing is recovered from his estate. Enter
the transactions in Shyam's books.
16. The Swastik Oil Mills, Bombay consigned 10,000 kg. of castor oil to Dass of Calcutta on 1st January
1990. The cost of the oil was Rs.23 per kg. The Swastik Oil Mills paid Rs.20,000 for packing, freight
and insurance. During transit 250 kg. were accidentally destroyed for which the insurer paid.
directly to the consignors, Rs.4.500 in full settlement of the claim.
Dass took delivery of the consignment on the 10th January. On 31st March 1990, Dass reported
the 7,500 kg, were sold at Rs.30, the expense being on godown rent Rs.3,000. on advertisement
Its. 1,000 and on salesmen salaries Rs.6,400. Dass is entailed to a commission of 34 percent plus I
1/2 percent del credere. A party, which had bought 1,000 kg, was able to pay only 801% of the
amounts due from it. Dass reported loss of 100 kg. due top leakage. Assuming that. Dass paid the amount
due by bank draft, show the accounts in the books of both parties.
3 MGUSDE 2265

Case
17. The following is the Trial Balance taken from the books of Thiru. Narayanan as on 31st March
2001.
Rs. Rs.
Capital Account 30,000 Sales 1, 75,000
Drawing account 4,800 Purchase returns 6,000
Furniture 1,200 Sales returns 10,000
Typewriters 2,000 Opening stock 15,000
Cycles 600 Sundry debtors 17,500
Motor van 8,000 Sundry creditors 8,250
Purchases 1,30,000 Reserve for bad and doubtful 750
Salaries and wages 6,000 General Expense 600
Rent, rates and taxes 3,300 Postage 300
Conveyance 1,000 Cash on hand 1,175
Carriage Inwards 5,000 Cash with bankers 2,325
Motor van upkeep 4,000 Carriage outwards 6,000
Insurance 1,200
1. Stock on hand as on 31-3-2001 12,500
2. Provide the following
(a)Salaries and wages outstanding 600
(b)Rent outstanding 300
(c)Petrol Bill for March 2001 250
(d)Unimpaired insurance 300
3. Write off Bad debts Rs.1000 and maintain a reserve for bad and doubtful debts at 5% on debtors.
4. Provide depreciation : Furniture 6% ; Typewriter 15%1; Cycles 15% Motor van 20%.
Pass the above adjustments and prepare Trading and Profit and Loss account for the year ended
31-3--2001 and Balance sheet as on that date.
(2 x 20 = 40 marks)
MGUSDE-2266 (3 pages) Reg. No ... .................................................. .

Name ... ..................................................

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester I-Paper III-BUSINESS STATISTICS-I
rime : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
1. Explain the difference between a sample and a population, with a suitable example.
2. Write a note on the limitations of statistics.
3. Briefly explain coefficient of variation.
4. What do you mean by time series ? Mention the main components of time series.
5. Several things can distort index numbers. Briefly explain some common causes of distortion.
(5 x 4 = 20 marks)
Part B
Answer any five of the following.
6. A hospital has the following data representing weight in pounds at birth of 200 premature
babies :-
Class Frequency Class Frequency
0.5-0.9 10 2.5-2.9 29
1.0-1.4 19 3.0-3.4 34
1.5-1.9 24 3.5-3.9 40
2.0-2.4 27 4.0-4.4 17
Construct an Ogive, and answer the following questions:-
If the premature babies under 3.0 pounds are normally kept in an incubator for several days as a
precaution, about what percentage of the hospital's premature babies will need an incubator ?
7. The following data from a company gives the "Time from receipt of order to Delivery (in days)" :-
4 12 8 14 11 6 7 13 13 11 11 20 5 19 10 15 24
7 29 6
Construct a frequency distribution for these data, and also construct a relative freuqency
distribution. (Use intervals of 6 days).

(3 + 3 = 6 marks)
If the company wants to ensure that half of its deliveries are made in 10 or fewer days, can you
determine from the frequency distribution whether they have reached this goal ?
(2 marks)
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2 MGUSDE-2266
8. What are seasonal variations ? How is a study of seasonal variations useful ?
9. In the following data set, Y is the dependent variable and X is the independent variable :-
Y 33 38 24 61 52 45 65 82 29 63 50 79
X 3 7 6 6 10 12 12 13 12 13 14 15

(a) Develop the estimating equation that best fits this data. (5 mark-)
(b) Calculate the sample coefficient of correlation. (3 mark )
10. For the following series of observations, calculate the 4-year centred moving averages :-
Year 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 199

Sales 2000 6000 1000 5000 3000 7000 2000 6000 4000 8000 300U
11. Distinguish between Quantity indices and value indices. Mention the advantages of both.
12. Distinguish between Fixed-weight aggregates method and Paasche method of computing indice
13. For the sample given below, compute :
(a) Range.
(b) Interquartile range.

2549 3897 3661 2697 2200 3692 2145 2653 3249 2841
3812 2228 3891 2668 2268 3469 3268 2598 3842 3362
(3+5=8 marks
Part C
Answer any two of the following questions.
Each question carries 20 marks.
One question from Unit I is compulsory.
UNIT I

14. The administrator of a hospital surveyed the number of days 200 randomly chosen patients stayer
in the hospital following an operation. The data are
Hospital stay
(in days) 1-3 4-6 7-9 10-12 13-15 16-18 19-21 22-24
Frequency 18 90 44 21 9 9 4 5
(a) Calculate the standard deviation and mean. (9 + 6 = 15 marks
(b) According to Chebyshev's theorem, how many stays should be between 0 and 17 days
How many are actually in that interval ?

(5 marks!
15. Find the rank correlation coefficient for the following data :-
X 92 89 87 86 86 77 71 63 53 50
Y 86 83 91 77 68 85 52 82 37 57
3 MGUSDE-2266
UNIT II

16. An environmental agency has been watching a city's air quality over a 5-year period and has
assembled the following seasonal data regarding amount of contaminants (in parts per million) in the
air :-
Year Quarter 1 Quarter 2 Quarter 3 Quarter 4

1992 452 385 330 385


1993 474 397 356 399

1994 494 409 375 415

1995 506 429 398 437


1996 527 454 421 482
Determine the seasonal indices and deseasonalize these data (using a 4-quarter centred moving
average).

17. The prices and number of units sold for a company's four products from 1993 to 1996 are given
below :-
Setting Price
1993 1994 1995 1996
Product 1 1894 1906 1938 1957
Product 2 2506 2560 2609 2680
Product 3 1403 1440 1462 1499
Product 4 1639 1650 1674 1694
Numbers Sold (thousands)

1993 1994 1995 1996


Product 1 84.6 86.9 98.4 107.5
Product 2 38.4 42.5 55.6 67.5

Product 3 87.4 99.4 109.7 134.6


Product 4 75.8 78.9 82.4 86.4

Construct a Laspeyres index for each of these 4 years using 1993 as the base period.
MGUSDE-2267 (2 pages) Reg. No ... ................................................... .

Name ... ............................................... ..

B.B.A. DEGREE EXANIINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester I-Paper IV-BUSINESS MATHEMATICS-I
Time : Three Hours Maximum : 100 Marks
Answer any five full questions.

1. (a) Define "Family of sets" with an example. (6 marks)


(b) IfA (1,2,3,4},B=(2,4,5,6}and C=(3,4,6,8},find (i)Au(BuC);(ii)(AuB)nC;
(iii) Prove Au(B uC)=(AuB)uC.
(7 marks)

(c) Let A and B be any two sets, prove that (A u B)' = A' n B' . (7 marks)

2. (a) If A = 12 4] and B = (7 marks)


[ 2 ], find (i)2A+ 2B and (ii)3A-2 B.
3 3 5
1 0 -2
(b) Show that A = 2 2 4 satisfies the equation A2 - 3 A + 2 I = 0. (6 marks)
0 0 2

2 -3 5
(c) Find the inverse of the matrix 5 2 -7. (7 marks)
-4 3 1

3. (a) Solve by matrix method :


2x+ 2y+ z= 13

4y+z= 17
-3x+2y =3
(10 marks)

(b) Solve the following equation by finding inverse of the coefficient of matrix
x+ 2y-z= 2
3x-4y+2z= 1
-x+ 3y-z= 4

(10 marks)
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2 MGUSDE-2267
4. (a) There are six books on Economics, three on Maths and two on Accountancy. In how many
ways can these be placed on a shelf if the books on the same subject are to be together.
(7 marks)

(b) Find the value of r, if 18C, = 18Cr i 2. (6 marks)


(c) Prove that "Pr = n x" -1 Pr -1. (7 marks)
5. (a) A.vegetable vendor puts Rs. 200 at the end of every year in a savings bank at 2'/, percent
compound interest. How much will his savings amounts to in 16 years ?
(7 marks)
(b) Find the interest on Rs. 2000 for 12 years at 4.5 percent interest paid half yearly. (7 marks)

10
a 110 (6 marks)
(c) Find the coefficient of x2 in [x3 +
x

8 6 4
6. (a) Find the rank of 4 2 6. (10 marks)
4 4 -2

(b) A manufacturing company purchased a drilling machine for Rs. 40,000. This machine
depreciates in value at the rate of 12 % every year from its value at the beginning of every year.
Obtain its value at the end of 12 th year.
(10 marks)
7. (a) Sum the series 12 + 32 + 52 + ... . upto "n" term. (6 marks)

(b) Sankar : can complete a job in 6 hours while Ragav will complete the same job in 9 hours.
Calculate the time that will take for both to complete the job together.
(7 marks)
2 - log x x z log x - logy =
1
(c) Prove that x log y- log z x y log (7 marks)

8. (a) Ifx= -2 (12 marks)


+ x1 is an integer.
+ 2 'prove that x'

(b) Write short nots on;:


(i) Principles of optimality.
(ii) Geometric progression.

(8 marks)

A
MGUSDE-2268 (2 pages) Reg. No ... .........................

Name ... ........................... ..

B.B.A. DEGREE EXANIINATION, MAY/JUNE 2005

Faculty of Management Studies

Semester I - Paper V - PRINCIPLES OF MANAGEMENT

Time : Three Hours Maximum : 100 Marks


Part A
Answer all questions.
Each question carries 4 marks.
Write short notes on :-
1. Scientific management..
2. Management as decision making.
3. Organisational structure.
4. Strategic planning.
5. Effective budgetary control.
(5 x 4 = 20 marks)
Part B
Answer any five questions.
Each question carries 8 marks.
6. "Decision making is a primary task of a manager". Comment.
7. What is principle of the span of management ? List out the factors determining an effective
span.
8. Briefly explain the concept of line and staff relationship in organizations.
9. Define leadership. What are the essential ingredients of leadership ?
10. Give a brief account on the concept of Management by Objectives.
11. How is staffing related to other managerial functions and activities ?
12. Briefly explain the basic control process.
(5 x 8 = 40 marks)
2 MGUSDE-2268

Part C
Answer two questions.
Case study is compulsory.
Each question carries 20 marks.

13. What is motivation ? Compare and contrast the Maslow's and Herzberg theories of
motivation.
Or
14. Choose an organization you know, and identify its strengths and weaknesses. What are its
special opportunities and threats in the external environments ?
15. CASE STUDY :
The president of ABC airlines, seeing that costs were getting out of control as the company
grew, brought in as an executive assistant a brilliant young man who was a certified cost
accountant. The assistant was told about the company's problem of rising costs and was
asked for his help in solving the problem.
The new assistant gathered a staff of high-quality industrial engineers, financial
analysts, and recent toppers from IIM Bangalore. After laying out the company's problem, he
assigned them to investigate cost problems and management methods in the airline's
operations, maintenance, engineering, and sales departments. After a number of studies, the
president's assistant found many sources of inefficiency in the various departments and
initiated a number of changes in operating practices. In addition, he made many reports to the
president. Outlining in detail the inefficiencies, his staff had found and the measures being
taken to correct them. These reports also showed, with ample supporting detail, the crores of
rupees that his actions were saving the company.
Just as these cost saving programs were being implemented, the vice-presidents in
charge of operations, maintenance, engineering, and sales descended on the president and
insisted that the assistant be discharged.
Questions :
(a) Why should the assistant, who was doing so well, be so much resented by the
vice-presidents ? What went wrong ?
(b) Assuming that the findings of the assistant and his staff were accurate, what should
have been done by the president, the assistant, the vice presidents, and others to
make these findings useful ?
(2 x 20 = 40 marks)
MGUSDE-2269
B.B.AJB.B.MJB.C.A.B.F.T.B.T.S.B.Sc. COMPUTER SCIENCE/B.Sc. MED.
PSYCHOLOGY DEGREE EXAMINATION, MAY/JUNE 2005
Semester I-Part I-English-Paper I-A FOUNDATION ENGLISH COURSE FOR
UNDERGRADUATES-A
(2003 Admissions onwards)
Time : Three Hours Maximum : 50 Mai cs
Note.-(1) All questions a re compulsory.
(2) All answers are to be written in the space provided.
(3) Rough work is to be done on additional sheets only.
Section A (A Remedial Grammar for Advanced Students)
(15 marks)
Questions 1-6. Here are a few sentences where the verb has been left out. Use the correct form of the vet (rs
given in brackets :

1. I work in Malaysia for three years. (work)

2. Marie at the age of 86, in 1964. (die)

3. Each July we to Turkey for a holiday. (go)

4. Terry to Glasgow last week to visit his father. (drive)

5. She walked into the station only to find that the train . (leave)

6. Some people believe that the earth by a nuclear accident. (destroy)


(3 marl ;)
Questions 7 and 8. Choose the best alternative from the brackets :

7. The police found the man the wall. (climbed, climbing, has climbed)

8. If I were a bird, I in the air. (will fly, would fly, would have flown)
(1 mar!J
Questions 9-11. Use the suita ble form of the verb in the bra ckets a nd complete the sentences :

9. Nextear Iy - (work) ihn te company for 30 years.

10.Although it was hard at firstshe came, (enjoy) working fh or te airline.

11. When he came into the halleverone, y (tt)hsarceering.

(11/a mark )

Turn ovt r
2 MGUSDE-2269

Question 12. Get some water. (Rewrite the sentence into a polite request using "could")

. . .. .. . . . . .. . . .. . . . . . . . .. . . . . . .. . . .. .. . .. .. .. . . . . . . . . . . . . . . . .. . . . . . . . . . . .. . . . . ..........

(1/z mark)
Questions 13-18. Complete the following sentences :

13. To lose weight, I advise you to

14. When he found that he couldn't walkhe,

15. She overheard them talkinaboutg

16. If I had monIey,

17. This medicine in a coollpace.

18. Desite his injurp y .


(6 marks)
Questions 19 and 20. Use a suitable modal auxiliary in the blank spaces :

19. Newspapers mislead the public.

20. You come, if you are busy.


(1 mark) A
Question 21. Articles have been removed from 4 places in the following passage. Identify the places
where articles are necessary by marking 1,2,3,4 and then write down the correct articles
against the numbers given below :
Insect is not afraid of gravity ; it can fall without danger and can cling to ceiling with remarkably
little trouble. It can have elegant form of support. But there is a force as formidable to insect as
gravity is to mammal. This is surface tension.

1 ..................................................

2 ..................................................

3 ..................................................

4 ..................................................
(2 marks)
3 MGUSDE-2269

Section B (Functional Reading)


(12 marks)
Questions 22-29. Read the passage carefully and answer the questions that follow :

Progress in human knowledge has, no doubt, led to the development of applied sciences and
technology which has, in turn , profoundly altered man's environment. In primitive societies the
expectation of life is still about 30 years ; even in a country like England in the nineteenth century it
was only about 40 years whereas today it is around 70 years. In many countries like India and Sri
Lanka the death rate has been halved by wiping out malaria, small-pox and such other deadly diseases.
At the same time, the world has failed to control births, which in developing countries run at 40 to
45 per thousand compared with 15 to 120 per thousand in Europe. The result is a dangerous
population explosion.
About two centuries ago in 1789, the Rev. Thomas Malthus, the unknown English curate,
published a booklet called Essay on Population. In this book Malthus made a terrible prognosis that
human population will soon outrun the means of subsistence. We do not know when the doom will fall
but things have not exactly worked out the way that Malthus predicted because food production
has, in a way, kept pace with the growth of population. Malthusian theory predicted that population
would increase in geometrical progression while agricultural production would increase in
arithmetical progression. The real problem is one of the imbalances in population growth and
food in the different parts of the world.

The advanced nations face no population problem since they were steady setting down to the zero
growth rate in population. Zero growth means that population will keep steady through generations
and that births will be just enough to compensate deaths, never more. Advanced countries, by and
large, remained surplus in food production. It is the developing and underdeveloped countries
that have the dual problems, heavy shortages in vital articles of food and galloping population
figures ; as a result, the standard of living is very low. One may think that only the developing and
underdeveloped countries that have this problem but the developed countries cannot live in isolation in
an age of supersonic transport. The threat of unmanageable population pressure is very much . like
the threat of nuclear war.
22. What are the reasons of population explosion ?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .

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Turn over

Gr
4 MGUSDE-2269
23. What is Malthusian theory ?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................

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24. Why is population explosion considered dangerous by Malthus ?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................

25. What is zero growth rate in population ?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................

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26. What is the factor that profoundly altered man's environment ?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .......................

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27. Why the standard of living is very low in the underdeveloped and developing countries ?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . .

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(3 marks)
28. Give the verb forms of :

(a) Explosion

(b) Isolation
(1 mark)
5 MGUSDE-2261.1
29. Use sentences of your own (not from the given text) :
(i) By and large

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ......................

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(ii) As a result

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . .

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(2 marks
Questions 30-37. Read the passage carefully and answer the questions that follow :

I went to teaching for all the wrong reasons-short hours, long holidays, and the idea that I'c
have enough time to set up my own business. It didn't work out at all. I ought to have knowr
better, as my father was a teacher, but he worked in a grammar school. His job was very different
from mine, much more settled. It was easier for him to know what he was doing. If he saw m3
classroom, I'm sure he would be absolutely horrified. He just can't envisage what my school is like
Before I became a teacher, I worked as a designer in industry. It was a dead-end job with nc
chance of making progress unless you were brilliant. So I went on a post-graduate teaching cours( for
a year, which I enjoyed. It was much better than sitting in a factory working out patterr designs.
I liked the academic side, but the practical side wasn't very useful, though I understand it's much
better now.
My first job was at a small primary school in an expensive dormitory village, very different
from my present school. All the children were smartly dressed in uniform. They were expected tc
move quietly from one classroom to another and to eat their lunch in total silence except for a
short period of quiet chatting at the end. It was a nice little preparatory school which was what the
parents wanted.
Although I liked the head of the school personally, he reminded me of my father ; I didn't feel that
working in a school like that was doing a lot for society. I wouldn't call myself a political person. but
I had developed a bit of social conscience by that time. So I left after two years.

After a while, I met with a chap I'd worked with before, who was setting up a handicraft workshop. It
seemed a good idea so I threw in my lot with him, lost a lot of money and just avoided being made
a bankrupt. When the business collapsed, I just wanted to get away. I'd met my present wife by then
and we went abroad for four months. When we returned, I needed money desperately, so I went back
to teaching.

Turn over
6 MGUSDE-2269
Questions 30-35. Put a tick () mark against the best alternative :

30. I went into teaching because :


(a) of short hours.
(b) my father was a teacher.
(c) of wrong reasons.
(d) of the idea that I'd have enough time to set up my own business.
31. Before becoming a teacher :
(a) I went on a post graduate teaching course.
(b) I worked as designer in industry.
(c) I was doing my own business.
(d) I was working in a factory.
32. I left the primary school after two years :
(a) as I didn't like the school atmosphere.
(b) as I didn't like the head of the school. (c)
as I didn't like the students.
(d) as I developed a bit of social conscience by that time.
33. I went abroad :
(a) when I went bankrupt.
(b) when the business collapsed.
(c) when it seemed that it was a good idea.
(d) when I met my present wife.
34. I went back to teaching :
(a) as I needed money desperately.
(b) when the business collapsed.
(c) when we returned home.
(d) when I lost a lot of money."
35. In this passage the author describes :
(a) his career as a teacher.
(b) some of his experiences as a teacher.
(c) his search for a job.
(d) his difficulties to get a job.
(3 marks
36. Identify words in the passage which mean the following :-
(a) Without enough money to pay what you owe.
(b) To imagine what will happen in the future.
(1 mark

4
7 MGUSDE-2269

37. Form antonyms of the following words :


(a) Brilliant
(b) Expensive
(2 marks,
Section C (Writing for Life)
(23 marks)
Questions 38-46. You have left your briefcase on a train. Write to the railway authorities reporting your
loss and describe the briefcase and its contents.

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Turn over
8 MGUSDE-2269

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(5 marks)
39. Write a letter to the Postmaster of your town complaining that the registered parcel sent by you
has not reached the addressee.

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9 MGUSDE-2269

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(5 marks)
40. You have ordered some books from P.J. Publishers, Madras. On receiving the books you found that
two of them had many pages missing. Write a letter to the publisher complaining about the books.

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........ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...................

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(3 marks)
Turn over
10 MGUSDE-2269
'41. Write a paragraph on "My First Day at College".

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(3 marks)
42. You are a supervisory officer in a university office. You want to remind one of your colleagues to
despatch hall-tickets, of two candidates for the M.A. examination and the corrected marks cards of
a student. Write a reminder message to him. Invent necessary details.

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(3 marks)
11 MGUSDE-2269
43. You have agreed to join your friend on a shopping trip this evening. Unfortunately, you have to opt
out because your parents are arriving this evening. Write a message of apology to your classmate.

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(1 mark)
44. Rema and her family are leaving for Bangalore for a week on some emergency. Her neighbour
Mrs. Kumar has gone out somewhere. She leaves a note for Mrs. Kumar requesting her to inform the
newspaper boy of her absence.

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(1 mark)
45. Mr. Raju wants to borrow some money from his friend. He sends a note with a request through his
servant.

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(1 mark)

Turn over
12 MGUSDE-226! +

46. The following sentences form a paragraph, but they are in wrong order. Rearrange them in the
right order :

The details of the news story are given later. This paragraph called "intro, in journalisti,
jargon, usually contains only one/two sentences." Yet it should try and answer the question;
what, where, when, who, and if possible, why and how. The first paragraph of a newspaper
report should contain the important points of the news story.

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(1 mark)
MGUSDE-2270
B.B.AJB.B.MJB.C.AJB.F.TJB.T.S.B.Sc. COMPUTER SCIENCE/B.Sc. MED.
PSYCHOLOGY DEGREE EXAMINATION, MAY/JUNE 2005
Part I-English
Semester I-Paper I-A FOUNDATION ENGLISH COURSE FOR UNDERGRADUATES -A
(Prior to 2003 admissions)
Time : Three Hours Maximum : 50 Marl ;
Note.-(1)All questions a r e compulsory.
(2)All answers are to be written in the space provided.
(3)Rough work is to be done on additional sheets only.
(4)Approximate time required for answering :

Section A-45 minutes ; Section B-45 minutes ; Section C-90 minutes.

Section A (Functional Grammar)

1. Given below is a passage where the articles have been left out at six places. Indicate where the
articles have to be inserted by writing 1, 2, 3, 4, 5, 6 and write the articles
Begin essay with appropriate introductory paragraph, introducing main theme of essay an _l
indicating its scope. You may begin with definition or interesting and relevant anecdote.

1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2 ............. ......................... . . . . . . . . . . . . . . . . . . . . . . . . . ........

3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................

4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...................

5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...................

6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ...................

(6 x 1/2 = 3 marks

2. Complete the following paragraph using the appropriate form of the verb given in brackets :

Mohan (visit) me yesterday and together we (g(

for a film. When we (reach) home, my mother

(go) to bed.
(4x 1 = 4 marks

Turn ove
2 MGUSDE-2270 -

Questions 3 to 6. Supply suitable question tags :

3. Let us go for a picnic,

4. They have finished their work

5. He studies well

6. He arrived last night 7

(4 x 1/2= 2 marks)
Questions 7-9. Convert the following into negative sentences :
7. She told the truth.

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8. Gopal studies well.

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9. They like apples.

(3 x 1 = 3 marks)
Questions 10-11. Supply questions to which the following sentences can be suitable answers :

10 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .........................
Yes, I am your new teacher.

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No, I don't like coffee.


(2 x 11/a = 3 marks)
Section B (Reading Skills)
Questions 12-22. Read the following passage and answer the questions given below :

You will find that the average feature film often ignores most of the major problems of life and,
instead, encourages us to forget them. Such films are called escapists. They are popular because
they enable millions of people to forget the difficulties of everyday life and to relax. To enable them
to do this it is obvious that the screen stories must not be too closely related to life. This escapism
seems justifiable when you first think of it, but it does not help in the long run because one cannot
escape from life. The most intelligent directors and script writers see that there is often drama,
heroism, suspense and humour in the lives of ordinary people, and they show this in their films. They
give us stories in which we can recognise the sort of people we know, or have met or have heard about-
people in whom we can believe. Million Like Us was that sort of film. The truly great film is the kind
that will help us to escape from escapism and meet truth face to face, and help us to understand life
better.
3 MGUSDE-2270

12. What do the intelligent directors and script writers show in their films ?

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13. Why are the feature films popular ?

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14. What sort of film was Million Like Us ?

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15. What does the average feature film do ?

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16. What is a "truly great film"?

17. Give a suitable title to the passage.

(6x1/3marks)
Questions 18-19. Find out the words in the passage which mean the following :
18. To be able to identify again somebody or something that one has seen or heard.

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Turn over
4 MGUSDE-2270
19. Take no notice of

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(2 x 1 = 2 marks)
uestions 20-21. Find out the words in the passage which mean the opposite of the following :

20. Remember

21. Discourage
(2x1/1mark)
Juestions 22-31. Rea d the following pa ssa ge a nd put a tick () a ga inst the correct a nswer :

Nehru's was a many-sided personality. He enjoyed reading and writing books as much as he
enjoyed fighting political and social evils or resisting tyranny. In him, the scientist and the humanist
were held in perfect balance. While he kept looking at special problems from a scientific standpoint,
he never forgot we should nourish the old man. As a scientist, he refused to believe in a benevolent
power interested in men's affairs ; but, as a self-proclaimed non-believer, he loved affirming his faith
in life and the beauty of nature, children he adored. Unlike Wordsworth, heidid not see them trailing
clouds of glory from their recent sojourn in heaven. He saw them as blossoms of promise and renewal,
the only hope for mankind.
22. A "many-sided personality" means :
(a) A complex personality.
(b) A secretive person.
(c) A person having varied interests.
(d) A capable person.
23. Which of the following statements reflects Nehru's point of view ?
(a) Humanism is more important than science.
(b) Science is supreme and humanism is subordinate to it.
(c) Science and humanism are equally important.
(d) There is no common ground between science and humanism.
24. Nehru enjoyed :
(a) Reading and writing books.
(b) Fighting political and social evils.
(c) Resisting tyranny.
(d) Doing all the above and much more.
5 MGUSDE-2270
25. In this passage, a benevolent power interested in men's affairs means :
(a) A supernatural power or God.
(b) Beauty of nature.
(c) The spirit of science.
(d) The total man.
26. Nehru thought that children :
(a) were trailing clouds of glory.
(b) held promise for a better future.
(c) were like flowers to be loved and admired. (d)
held no hope for mankind.
27. Nehru loved affirming his faith :
(a) in children he adored.
(b) his faith in life and the beauty of nature. (c)
in the promise and renewal.
(d) in blossoms of promise and renewal.
(6x1=3marks)
Questions 28 and 29. Find words in the passage which are nearest in meaning to the phrases given
below :

28. Cruel or unjust of power

29. Make well and strong


(2 x 1 = 2 marks)
Question 30 and 31. Find words in the passage which are opposite in meaning to the words given
below :

30. Accept

31. Remembered

(2 x 1/z = 1 mark)
Section C (Effective Writing)
Questions 32. Describe in about 100 words, an accident you have witnessed.
7 MGUSDE-2270
Question 33. You meet your old school friend after a span of 10 years. Use dialogue to elaborate the
theme.

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(21/z marks)
4uestion 34. Write a summary of the following passage reducing it to one third of its length :

This programme I carried on consistently, over and over, for about ten years, and after that I still
kept a Dickens book on hand, so to speak, to dip into and feel myself at home again. Today I have
for him a feeling which I have for no other human soul. He opened my eyes to people, he taught me
to love all sorts of people, high and low, rich and poor, the old and little children. He taught me to
hate hypocrisy and pious mouthing of unctuous words. He taught me that beneath gruffness
there may be kindness, and that kindness is the sweetest thing in the world, and goodness is the
best thing in the world. He taught me to despise money grubbing. People today say he is obvious
and sentimental and childish in his analysis of character. It may be so, and yet I have found people
surprisingly like those he wrote about the good a little less undiluted, pherhaps, and the evil a
little more mixed. And I do not regret that simplicity of his, for it had its own virtue. The virtue
was a great zest for life. If he was everything black and white, it was because life rushed out of him
strong and clear, full of love and hate. He gave me that zest, that immense joy in life and in people,
and in their variety.

Turn over
9 MGUSDE-2270
luestion 35. A friend of yours is going on a short trip to Goa and has written to ask if you would
accompany him / her. Write a letter of acceptance.

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(21/2 marks)
question 36. Draft a memo to one of your office clerks who has huge arrears of work pending with him.

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(11/2 marks)

Turn over
10 MGUSDE-2270
Question 37. Give a short description of wrist-watch.

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(11/2 marks)
Question 38. P repare a suitable C.V. for the post of a Receptionist in a leading travel agency.

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(21/2 marks )
11 MGUSDE-227

Question 39. You were to visit your sister in a week's time. But you have to postpone your visit due t
some unforeseen circumstances. Send a telegram to your sister to this effect.

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(11/2 marks
Question 40. Draft a notice that can be put up on the display board of a library giving details about it
annual stock verification.

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(1 mark
MGUSDF 2 164 (Pare; . 2) Reg. No ... ......................... ..

Name ...

M.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies

Semester II-Paper II-HUMAN RESOURCE MANAGEMENT

Time. Three Hours (60 Marks for 2004 admission.


(75 Marks for Regular 2003 admissions
(100 Marks for Prior to 2003 admissions
Section A

Answer all questions.

1. Define HRM.
2. Outline the process of career planning.
3. Write short note on ESOP.
4. What are file objectives of Collective Bargaining ?
5. Explain briefly the importance of "HRIS".
(5x3=15 marks;
(5 x 4 = 20 marks)
(5 x 5 = 25 marks)
Section B
Answer all questions.
Each question ca? rtes 618 marks.
6. What are the most popular recruiting sources for unskilled and managerial jobs ?
Or
7. List and describe the steps involved in the selection process.

8. What is an interview ? What are the different types of employment interviews ?


Or
9. How do yor identify the training needs ? List the Y irious methods available for training ?
10. What is 360' appraisal ? What are its advantages and disadvantages ?
Or
11. Define Job Evaluation. Explain the various methods of job evaluation.

Turn over
2

12. Bring out the various types of erni:loyee welfare. How is it adminis
organization
Or
13. Bring out the importance of IR and explain the role played by Unions in IR.

14. Explain how arbitration is different from grievance procedure.


Or
15. Explain the functions and role of Joint Management Council.

Section C (Compulsory)
Case Analysis
Mr. Raghu, owner of a three star hotel at Nagpur employed 150 persons to his
hotel in 1990. Almost all, of them were educated.upto 10/12th standard. 7 him
were high compared to other hotels is Nagpur. He provided various bez boarding,
lodging, medical and recreational facilities to all employees. He wr' employer in
the hotel ind"-'ry in Nagpur.
He never allowed any two of the employees to interest with each other wh
work except for work transactions. He did not allow even the accountant
share their personal or family problems. Mr. Raghu used to discuss work relat,
worker quite seriously. But never allowed them to speak about their needs,
values etc. as he thought that he was the model employer in the hotel industry
meeting all. the needs of his workers.
Another three star hotels started in 1996 in Nagpur under the ownership
Mr. Sethi offered comparatively lesser wages and benefits. Surprisingly, 50
with Mr. Raghu includin? the Manager and the Accountant joined the new l;
Questions :

(a) What are the problems in this case ?


(b) What should Mr. Raghu do to handle the manpower problem of this
(c) What changes/suggestions do you recommend to Mr. Raghu ?
MGUSDE 2271 (Pages : 3) Reg. No ...

Name ... ..

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies

Semester 11-Paper II-COST ANI) MANAGEMENT ACCOUNTING


Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
1. Define cost accounting.
2. State any two incentive systems to labour.
3. State the treatment of over absorption of overhead.
4. What are the objectives of management accountings ?
5. What is cost audit ?
(5 x 4 = 20 marks;
Part B
Answer any five including one compulsory case.
6. State the difference between financial accounting and cost accounting.
7. Explain the various methods of computation of wage.
8. Discuss the preliminary steps for establishing a system of standard costing.
9. Explain the role of management accounting.
10. Two components A and B are used as follows :-
Normal usage 50 units per week each.
Minimum usage 25 units per week each.
Maximum usage 75 units per week each.
Re-order quantity A : 300 units
B : 500 units.
Re order period A : 4 to 6 weeks.
B : 2 to 4 weeks.
Calculate Maximum, Minimum and Reorder level for each component.
2 MGUSDE 2271

11 . The management of a company finds that while the cost of making a component part is Its. 10, the
same is available in the market at Rs.9 with an assurance of continuous supply. Give a suggest'
whether to make or buy this part. Give also your views in case the supplier reduces the price fron
Rs.9 to Rs.8. The cost information is as follows
Material Rs.3.50
Direct Labour 4.00
Other variable expenses 1.00
Fixed expenses 1.50
10.00
Case I
12. The financial books of a company show a net profit of Rs.2,57,510 for the year ending 31st December
The cost accounts show a net profit of Rs.3,44,800 for the same corresponding period. The fbllowin;
facts are brought to light. Prepare a reconciliation statement.
Rs.

Under recovery of factory overheads in Cost A/cs 6,240


Over recovery of overheads in Cost A/cs 3,400
Depreciation in financial accounts 22,400
Depreciation in cost accounts 25,000
Interest on investments not included in cost 16,00(
Loss of obsolescence charged in financial a/cs 11,400
Income tax debited in financial accounts 80,600
Bank interest and dividend credited to financial acounts 2,450
Loss in stock not charged in cost account 13,500
Case 11
1 3. The expenses budgeted for production
of 10,000 units in a factory are given below
its. Per unit
Material 70
Labour 25
Variable overheads 20
Fixed overheads (Rs.1,00,000) 10
Variable Overheads (Direct) 5
Adm. Overheads (Rs.50,000) 5
Selling Overheads (10% fixed) 13
Distribution Exp. (10% fixed) 7
155
Prepare a budget of the production (a) 8,000 units (b) 6,000 units. Assume that, the administra tic
expenses are rigid for all levels of production.
(5X8=90mark- )
3 MGUSDE 227,

Part C
Answer two (one case compulsory).
14. Discuss the nature and scope of the management accounting.
1 5. From the following particulars, prepare a cost statement showing the component of Total Cos
and the Profit, for the year ended 31st December 2000.
On 1st Jan.2000 On 31st Dec. 2000
Stock of finished goods 6,000 15,000
Stock of raw materials 40,000 50,000
Stock of work in progress 15,000 10,000
Purchase of raw materials 4,75,000 Sales for the year 8,60,000
Carriage inward 12,500 Income tax 500
Wages 1, 75.000 Dividend 1 .000
Works Manager's Salary 30,000 Debenture Interest 5.000
Factory employee's salaries 60,000 Transfer to Sinking fund for
Factory rent, taxes and insu. 7,250 replacement of machinery 10.000
Power expenses 9,500 Goodwill written off 10,000
Other production expenses 43,000 Payment of Sales Tax 16,000
General expenses 32,500 Selling expenses 9,250
Case
16. The information regarding the composition and hourly wage rates of labour force engaged on a
job scheduled to be completed in 30 hours are as follows :-
Category of No. of Standard hourly No.. of Actual hourly wage
workers workerswage rate per worker workers rate per worker
Skilled 75 6 70 7
Semi skilled 45 4 30 5
Un--skilled 60 3 80 2
The work was completed in 32 hours. Calculate labour variances.
(2 x 20 = 40 marks)
MGUSDE-2272 (2 pages) Reg. No ... ............................................. .

Name ... ..................................................... ..

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester II-Paper III-BUSINESS MATHEMATICS-II
,Time: Three Hours Maximum : 100 Marks
Answer any five full questions.
I. (a) Show that the points (6, 6), (2, 3)' and (4, 7) are the vertices of a right angled triangle.
(7 marks)
(b) Find the ratio in which the line joining the points (1, -1) and (4, 5) is divided by the point
(2, 1).
(7 marks)
(c) If (- 3, 4) is the centroid of the triangle whose vertices are (6, 2), (x, 3), (0, y). Find x and y.
(6 marks)
II. (a) Find the equation of the straight line passing through the points (7, - 3) and cutting off equal
intercepts on the axes.
(6 marks)
(b) Prove that the lines 3 x - 4 y + 5 = 0, 7 x - 8 y + 5 = 0 and 4 x + 5 y - 45 = 0 are concurrent.
(7 marks)
(c) Find the co-ordinates of the centre and the radius of the circle given by :
4x2+4y2+ 16x-24y+3= 0.
(7 marks)
III. (a) Find the equation of the circle whose centre lies on the line x = 2 y and which passes through
the points (- 1, 2) and (3, - 2).
(10 marks)
(b) Find the equation of the parabola whose focus is (2, 1) and directrix is 2 x + y + 1 = 0.
(10 marks)

1 _ 2
IV. (a)
Evaluate Lt (7 marks)
x --* 2 x-2 x(x-1)(x-2)

(b) If M R = A R 1 11, where e is the price elasticity of demand, find the limit of MR when

[
eJJ
L

the elasticity tends to infinity.


(7 marks)
(c) Show that f (x) = 4 x + 1 is continuous at x = 2. (6 marks)
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2 MGUSDE-2272

8 10
V. (a) Find the differential coefficient of 9x4 - 7x3 + 8x2 - + w.r. to x. (6 marks)
x x

(b) Let y = (3x2 + 1) (x2 + 2 x). Find (7 marks)


xd

(c) Let f (x) _


(x +( ) x - 1) . d ___
Find (7 marks)
(2
x
3)
VI. (a) Find the maximum and minimum values of the function 2 x3 + 3 x2 - 36 x + 10. (10 marks)
(b) Let the cost function of a firm be given by the following equation

C (x) = 300 x - 10 x2 + 3x3 where C (x) stands for cost function and x for output.
Calculate :
(i) Output at which marginal cost is minimum.
(ii) Output at which average cost is minimum.

(10 marks)
VII. (a) Evaluate :

(i) j(4 x + 5)s dx.

5
(ii) f x (x2 + 5) dx.

(10 marks)

(b) Evaluate fx"iog x dx . (10 marks)


X.
VIII. (a) Find the area bounded by the curves y = x3 and y2 = 9 (10 marks)
(b) The sum of two positive numbers is 16. Find the numbers if their product is maximum.
(10 marks)
IX. (a) Find the equation of the straight line passing through the point of intersection of the lines
3 x + 4y = 13 and 2x- 7y = - l and parallel to the line x +y- 1= 0.
(10 marks)
(b) Find the equation of the ellipse whose focus is (1, 2) directrix is 2 x - 3 y + 6 = 0 and eccentricity
2
is
3

(10 marks)
MGUSDE-2273 (2 pages) Reg. No ... ..............................................
Name ... ................................................ ..

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester II-Paper IV-BUSINESS STATISTICS-II
Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
Each question carries 4 marks.
1. Define Dependent and Independent events.

2. Explain the concept, scope and tools of operations research as applicable to business and industry.
3. What are the essential characteristics of a linear programming model.
4, Write a short note on assignment problem.
5. What are the types of decisions ? Explain.
(5 x 4 = 20 marks)
Part B
Answer any five questions.,
Each question carries 8 marks.
6. Define Model. Discuss the steps of modelling.
7. A firm manufactures 3 products A, B and C. The profits are Rs. 6, Rs. 4 and Rs. 8 respectively. The
i frm has 2 machines and below is the required processing time (in minutes) for each machine on
each product.
Products
Machine AB C
X 8 6 10
Y 4 4 8
Machine X and Y have 4,000 and 5,000 machine minutes respectively. The firm most manufacture
200 A's, 400 B's and 100 C's but no more than 300 A's. Setup a Linear Programming Problem to
maximise profit.
8. Describe the graphic method of solving a linear programming problem.
9. Discuss the similarity between Transportation Problem and Assignment Problem.
10. What is a decision tree ?Explain.
11. Explain how statistical analysis can be helpful to business manager in decision making under
uncertainity.
12. Explain Big-M method for solving Linear Programming Problem.
13. Show how the basic concepts in set theory have interpretation in probability theory.
(5 x 8 = 40 marks)
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2 MGUSDE-2273
Part C
Answer two questions.
UNIT I
(One question from this unit is compulsory)
14. A company has two plants to manufacture scooters. Plant I manufactures 70 % of the scooters and
Plant II manufactures 30 %. At Plant I, 80 % of scooters are rated standard quality and at Plant II 90
% of scooters are rated standard quality. A scooter is picked up at random and is found to be of standard
quallity. What is the chance that it has come from Plant I ?
15. A dealer wishes to purchase a number of fans and sewing machines. He has only Rs. 5,760 to
invest and has space for at most 20 items. A fan costs him Rs. 360 and a sewing machine Rs. 240. His
expectation is that he can sell a fah at a profit of Rs. 22 and a sewing machine at a profit of Rs. 18.
Assuming that he can sell all the items that he can buy, how should he invest his money in order to
maximize his profit ?
UNIT II
16. A company has a team of four salesmen and there are 4 districts where the company wants to
start its business. After taking into account the capabilities of salesmen and the nature of districts,
the company estimates that the profit per day is rupees for each salesman in each district is as
below :
District
1 2 3 4
A 16 10 14 11
B 14 11 15 15
Salesman
C 15 15 13 12
D 13 12 14 15
Find the assignment of salesmen to various districts which will yield maximum profit.
18: A company dealing with newly invented telephonic device is faced with the problem of selecting
the following strategies :-
(i) Manufacture the device itself.
(ii) To be paid on a royalty basis by another manufacturer. (iii)
Sell the rights for its invention for a lump sum.
The profit in thousands of rupees that can be expected in each case and the probabilities associated with
the sales volume are shown in the following table :-
Event ProbabilityManufacture RoyaltiesSell the rights
itself
High demand 0.2 100 40 20
Medium demand 0.3 30 25 20
Low demand 0.5 -10 15 20
Represent the company's problem in the form of a decision tree.
(2x20=40 marks)
MGUSDE 2274 (Pages : 2) Reg. No ... .

Name ...

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies

Semester II-Paper V-BUSINESS ECONOMICS


Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
1. Define Business Economics.
2. What are the determinants of demand ? Discuss.
3. Explain opportunity cost.
4. What are the different forms of market ?
5. What is meant by cost of capital ?
(5 x 4 = 20 marks)
Part B
Answer any five questions.
6. Explain the role and responsibilities of a business economist in a modern firm.
7. What is price elasticity of demand and the factors that influence it ?
8. Define industry demand. Distinguish between industry demand and company demand.
9. Explain cost concepts and its classification.
10. Calculate price elasticity of demand if
Q, = 4,000 P1 = Rs.20
Q2 = 5,000 P2 = Rs. 19
11 . What are the advantages and limitations of break even analysis ?
12. Explain the determination of price by a monopoly firm ? Is monopoly price always high ?
13. Explain payback method and net present value method.
(5 x 8 = 40 marks)
Part C
Answer a ny two questions.
One case compulsory.
14. Explain the methods of demand forecasting.

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2 MGUSDE 2274
15. A company is considering two mutually exclusive projects. Both require an initial cash outlay of
Rs. 10000 each and have a life of 5 years. The company's required rate of return is 20% and pays tax
at a 50% rate. The projects will be depreciated on a straight line basis. The net cash flows expected
be to generated by the projects are as follows :-
Years 1 2 3 4 5
Project 1 Rs.4000 4000 4000 4000 4000
Project 2 Rs.6000 3000 2000 5000 5000
Calculate
(i) the payback period of each project.
(ii) the average rate of return for each project.
(iii) the net present value and profitability index for each period.
16. ICICI merged with. ICICI bank. There is a proposal to merge IDBI bank with IDBI. Yet another
proposal is in the offing for merger of IFCI with PNB. Shall we conclude that development banking
is a failure in India ? Substantiate your view. -
17. Consider the manufacturing of television sets. Discuss the various cost control and cost reduction
techniques.
(2 x 20 = 40 marks)
MGUSDE-2275
B.B.AJB.B.M.B.C.AJB.F.T.B.T.S.B.Sc. COMPUTER SCIENCE/B.Sc. MED.
PSYCHOLOGY DEGREE EXAMINATION, MAY/JUNE 2005
Semester II-Part I-English-Paper II-A FOUNDATION ENGLISH COURSE FOR
UNDERGRADUATES-B
(2003 Admissions onwards)

Time : Three Hours Maximum : 50 Marks


Note.-(1)All questions are compulsory.
(2)All answers are to be written in the space provided.
(3)Rough work is to be done on additional sheets only.
(4)Approximate time required for answering.

Section A-45 minutes ; Section B-45 minutes ; Section C-90 minutes.


Section A (A Remedial Grammar for Advanced Students)
Questions 1-2. Complete the following sentences using some, any, many or much :

L Don't pay attention to what she says.

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2. She did the job, but without enthusiasm.

(2 x 1/2 = l mark)
Questions 3-4. Rewrite the sentences using any one of the words given in brackets :

3. No two people are (alike, similar).

4. Within a few minutes she was (asleep ; sleeping).

(2x1/2=1 mark)
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2 MGUSDE-2275
Juestions 5-6. Rewrite the sentences by putting the adjectives in brackets in the most appropriate
order :
5. Mine is the car (blue, Japanese, small).

6. I have just bought a table (beautiful, large, wooden).

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(2x1/z=1 mark)
questions 7-10. Fill up the blanks with the correct adverbs given in the brackets :

7. Every one thinks of her teaching. (high ; hihlgy)

8. Mfyriendiarrved for the concert (late ; lately).

9. She workd e and passed the examination. (hardhardl ; y).

10. The speaker arrived from the assembly. (direct ; directly).


(4 x 1/2 = 2 marks)
Questions 11-12. Use the adverbs given in the brackets in the correct places and in the correct order :

11. She sings when she is having a shower. (always)

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12. I met Roy at the conference in Madrid (finally)

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(2 x 1 = 2 marks)
Questions 13-16. Use the correct prepositions and complete the sentences :

13. Look ! The car is fire.

14. We met chance.

15. I was dlieghted - theresentoup ygave.

16. I am e fd - with m y job.


(4 x 1/2 = 2 marks)
3 MGUSHE 227 ,

Question 17-18. Frame questions to get the following answers :

17. I met my friend last week.

18. No, I cannot open the door.

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(2x1=2mark )
Questions 19-20. Complete the following sentences using the relative clauses

19. The man came from England.

20. The book was not available in the library.


(2 x 1 = 2 mark )
Questions 21-24. Complete the following sentences using the correct forms of the verbs given i
brackets :

21. He exercise everyday. (do)

22. He last Monday. (come)

23. I here for the last three hours. (wait)

24. If you work hard, you the examination. (pass)


(2 x 1 = 2 mark.
Section B (Functional Reading)

Questions 25-32. Read the following passage carefully and answer the questions given below :

Stress is a twentieth century illness. The pressure on all of us is very great because speed an
competition have part of everyday life. Social isolation, overcrowding, the competitiveness of of
society and several other factors are responsible for stress. In English we refer to competition i
society as "the rat race". All of us react to the rat race in different ways. Some of us get tire
easily ; others get depressed ; others are often irritable or worried, and so on. The rat race reflect
everybody in society, from teenagers to elderly people. There is always something that worries u
Sometimes the stresses on us are too great. We fall out of the race and have a nervous breakdowi
Extreme cases of illness can lead to suicide. Still there is hope because only some people crac
while most of others do not.

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4 MGUSDE--2275

25. What do you mean by "the rat race" ?

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26. What are the main causes of stress ?

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27. Why do people commit suicide ?

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5 MGUSDE-2275

28. How do you react to stress ?

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29. Still there is hope, why ?

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30. Suggest a suitable title to the passage.

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(6x1 /z=3marks)

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6 MGUSDE-2275
31. Use the following phrases in sentences of your own (not from the text) :
(a) Get depressed.

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(b) React to.

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(2 x 1 = 2 marks)
32. Give the verb forms of the following words taken from the text :

(a) Isolation

(b) Irritable
(2xa=1mark)
Questions 33-40. Read the following passage carefully and tick () the correct answer to the questions
given below :
When my wife, daughter and I were travelling in a rented car through Nottingham, England, on
our way to a cousin's home in the northern suburbs, I became throughly confused by the maze of circular
and one-way streets: Finally, we spotted a policeman and pulled up to ask directions. We were
surprised when he removed his tall helmet, opened the back door and slid in beside our daughter. "It'll
be much easier to show you", he explained.
Off we went through a series of left and right turns, traffic lights and even a short jaunt up
one way lane the wrong way. Twenty minutes later we arrived at a main intersection. "Now you'll
be all right", announced our guide: "Just turn here, stay on the road for eight or nine kilometers.
and you're there". With that, he opened the door, got out, replaced his helmet and strode briskly off.
7 MGUSDE-2275
33. The writer was confused by :
(a) A network of circular roads.
(b) Wrong direction by traffic cops.
(c) Confusing road signals.
(d) Road map that he had with him.
34. The response of the policeman can be said to be :
(a) Rude.
(b) Greedy.
(c) Imposing.
(d) . Helpful.
35. The word "suburbs" means :
(a) A remote village.
(b) The city center.
(c) Residential area outside a town.
(d) An industrial area.
36. The expression "our guide" in the paragraph means :
(a) Policeman.
(b) Cousin.
(c) Passerby.
(d) Professional guide.
37. We were surprised when :
(a) the policeman removed his tall helmet.
(b) the policeman opened the back door.
(c) the policeman slid in beside our daughter.
(d) the policeman said that he would help us.
38. The `tone' of narration is :
(a) Somber.
(b) Ironic.
(c) Comic.
(d) Satiric.
(6 x 1/2=3 marks)
39. Identify words in the passage which mean the following

(a) Net work of lines, paths etc.

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Turn over
8 MGUSDE-2275
(b) A person who shows the way or interesting sights on a journey or visit.

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(2 x 1/z = 1 mark)
40. Form antonyms of the following words :
(a) Removed.
(b) Briskly.
(2 x 1 = 2 marks)
Section C (Writing for Life)
41. Narrate an unforgettable experience in your life.

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MGUSDE-2275

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(5 marks)
42. Write an essay on The Tsunami disaster in Kerala.

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Turn over
10 MGUSDE-2275

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(5 marks)
43. Make a summary of the following passage reducing it to one third of its length :
Language, they say, is the lens through which human beings perceive the world. If so,
English is perhaps the most distorting lens through which to see animals. It has perpetuated a
cross-eyed view of bird, beasts, fish and fowl. They very word "animal" connotes the brutish and
the sensual. Animal instinct implies baseness and vulgarity. The language transfers negative
human traits to animals, making the former appear as characteristics of the latter. Thus, the
chicken is cowardly, frightened, faint-hearted : the goat lustful and foolish : the bear rough and
illbred-Butterflies are flightly, seals slippery and foxes notorious for craftiness and cunning. Much
the worst are the reptiles. particularly the snake, creeping, base, malignant, abject, ungrateful
and treacherous. "It is always in the grass".
Each species carries its denigration forever embedded in its English name giving the
language as many unpleasant adjectives as it could possibly want.'To be bull-headed is to be
impetuous and obstinate ; the catfish woman is spiteful and backbiting. An elephant's walk is
ungainly, bird-brains are to be ridiculed and the herd mentality draws only contempt. You can
be as blind as a bat and batty, if you are crazy as well.
12 MGUSDE-2275
44. Prepare notes on the following passage :
The concept of curriculum has undergone a sea change. It is no more mere classroom
learning. It is learning from interpersonal relationships. One may master facts within the four
walls of the room, but one can acquire values and virtues in a game field. It is this education
which prepares a pupil for life. Pupils imbibe a spirit of unity, learn to treat victory and defeat
alike and are trained to adapt themselves to the needs of the situation. They are aware that
they cannot function in isolation and learn to co-exist. Since playing games gives scope for
such value-based learnings, it should play an integral role in our educational system. Last of
all, games develop a good physique without which an individual can hardly exist.

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13 MGUSDE-2275

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(3 marks)
45. Make notes in the form of a tree diagram on the following passage :
Food substances are generally classified into two : organic and inorganic. Organic food
substances are of two kinds : energy producing and energy building. Carbohydrates and fats
are examples of energy producing organic food substances. Proteins are energy building
substances. Iron, calcium and phosphorous are examples of inorganic food substance.

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(2 marks)
Turn over

/y,
14 MGUSDE-2275
46. Here is an e-mail response. Rewrite them putting the important information first. Make any changes,
if necessary :
> If you are interested, please plan to attend an interview at 10 a.m. on Monday 20th March with > all
original certificates. You must come prepared to pay the fee of Rs. 25,000 immediately. > Please
confirm whether you are attending the interview or not..

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(1 mark)
47. Choose the right spelling :
(a) Proclaim, proclaime, proclime.

(b) Nueisance, nuesance, nuisance.

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(1 mark)
48. Fill in the blanks with the past tense forms of the verbs given in brackets :

(a) Several people trapped inside their houses after the quake. (lie)

(b) He her arms on his shoulder. (lay)


(1 mark)
MGUSDE-2276
B.B.A./B.B.MJB.C.AJB.F.T./B.T.S.B.Sc. COMPUTER SCIENCE/B.Sc. MED.
PSYCHOLOGY DEGREE EXAMINATION, MAY/JUNE 2005
Part I-English
Semester II-Paper II-A FOUNDATION ENGLISH COURSE FOR UNDERGRADUATES-B
(Prior to-2003 Admissions)
Time : Three Hours Maximum : 50 Marks

Section A (Functional Grammar)

Questions 1-3. Fill in the blanks with the correct prepositions :

1. I will meet you - Monday.

2. This film is similar his earlier films.

3. They sleep night.


(3 x 1 = 3 marks)
Questions 4-5. Complete the following sentences using the a ppropria te degrees of compa rison. Use the
hints given in brackets :-

4. Calcutta is one of the cities in India (big).

5. She is than her sister (beautiful).


(2 x 1 = 2 marks)
Questions 6-7. Complete the following sentences using a moda l a uxilia ry with the verbs given in
brackets :-

6. The hide-out (discover).

7. This team (beat).


(2 x 1 = 2 marks)
Questions 8-9. Use the appropriate relative clauses in the blanks :

8. This is the boy my pen.

9. This is the town in summer.


(2 x 1 = 2 marks)
Questions 10-11. Write questions beginning with "would you" or "could you" that will elicit the answers
given below :

10. Yes I would surely come with you to the park.

Turn over
2 MGUSDE-2276

11. No, I cannot. I am weak in Maths.

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(2 x 1 = 2 marks)
Questions 12-13. Use an "-ing clause" and combine the sentences :

12. He is poor. He stopped his studies.

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13. He completed his work. He went home.

(2 x 1 = 2 marks)
Question 14. Complete the following sentence with a main clause :

14. If I had fallen from the rock,


(1 x 1 = 1 mark)
Question 15. Fill in the blank space using the right word from the bracket :

15. Let me your cigarette (light ; fire ; burn).


(1 x 1 = 1 mark)
Section B (Reading Skills)
Questions 16-25. Read the following passage carefully and answer the questions given below :-
Perhaps one of the most weird and fascinating characters I met during my travels was the
Rose-bettle Man. He had a fairy tale air about him that was impossible to resist, and I used to look
forward eagerly to my infrequent meetings with him. I first saw him on a high, lonely road leading
to one of the remote mountain villages. I could see him for he was playing a rippling tune on a
shepherd's pipe, breaking off now and then to sing a few words in a curious nasal voice. As he
rounded the corner both Roger and I stopped and stared at him in amazement. He had a sharp,
fox-like face with large, slanting eyes of such a dark brown that they appeared black.

16. How is the Rose-beetle Man the most weird and fascinating ?

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3 MGUSDE-2276

17. Where did the writer meet the Rose-beetle Man ?

18. What was he doing when the writer saw him first ?

19. What do you mean by "the most weird and fascinating" ?

20. Why did the writer and his friend stare at him ?

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.............

21. Give a suitable title to the passage.

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(6x1/2=3 marks)
Questions 22-23. Find out the words which mean the following :-

22. Unnatural

23. Attract greatly

(2 x 1/z = 1 mark)

Turn over
4 MGUSDE-2276
Questions 24-25. Find out the words which mean the opposite of the following :-

24. Frequent

25. Possible

(2x/z=lmark)
Questions 26-35. Read the following passage carefully and tick () the correct answer to the questions
given below :
The train was on time, Mrs. Tickoo picked up her suitcase and got into a first-class compartment.
There was a woman with a baby in the compartment. Mrs. Tickoo put her suitcase under the seat
and sat near the window. Just then, a boy and a girl rushed up. The girl cried, "We nearly missed
saying goodbye to you !" The boy said, "Our car broke down fifty yards from the station-and we ran
all the way !" "Where is your mother ?" asked Mrs. Tickoo, "She can't run like us", said the boy. At
that moment, the guard blew his whistle and waved his green flag. Thank you very much for
seeing me off, said Mrs. Tickoo, "but you shouldn't have run all the way. Say goodbye to your
mother for me !" "Goodbye !" cried the children, as the train steamed out of the station.
26. The children were tired because :
(a) They had to run all their way to the station. (b)
The train had arrived late.
(c) They had started late from home.
(d) Their car had developed some trouble.
27. The children had come to the station :
(a) To meet Mrs. Tickoo.

(b) To say goodbye to Mrs. Tickoo.


(c) To receive Mrs. Tickoo.

(d) To give a gift to Mrs. Tickoo.


28. "The train steamed out of the station" means :
(a) The train produced a lot of steam.
(b) The train moved out of the station.
(c) The train arrived at the station.

(d) The train produced steam but did not move.

29. The children's mother could not reach the station because :

(a) The car had broken down.


(b) She was held up at home.

(c) She couldn't run fast enough.

(d) She didn't want to meet Mrs. Tickoo.


5 MGUSDig-2276
30. From this passage, we understand that the children :

(a) Were fond of Mrs. Tickoo.

(b) Did not care much for Mrs. Tickoo.

(c) Hated Mrs. Tickoo a lot.


(d) Were happy that Mrs. Tickoo was leaving.
(5x1/2=21/zmarks)
Questions 31-33. Find words in the passage which are nearest in meaning to the phrases given below :
31. One of the several separate divisions of a structure.

32. A small instrument which produces tuneful sound when air is forced through a small opening.

.......................................

33. Piece of cloth used as a signal.

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(3 x 1/2 = 11/2 marks)


Questions 34 and 35. Use in sentences of your own : (not from the text)

34. Rush up

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35. Break down

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(2 x 11/2= 3 marks)
Section C (Effective Writing)
36. Write in 200 words your views for and against the following
"The Semester System at Degree Level".

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Turn over
/ 1,
7 MGUSDE-2276
37. A firm dealing in Financial Products requires smart graduate executives with a flair for marketing
and fluency in English. Prepare a C.V. and a covering letter.

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(5 marks)

Turn over
IS
8 MGUSDE-2276
38. You are supposed to help your N.S.S. (National Service Scheme) co-ordinator to organise a camp
next week. For personal reasons you are unable to reach there. Write an apologetic letter to the
co-ordinator.

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(21/ marks)
39. Write a report for your college magazine on the recently concluded "All India Exhibition" organised
by your college union.

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10-
9 MGUSDE-2276

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(21/z marks)
40. A well-known publishing company needs Editors. Draft an advertisement.

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(11/z marks)

Turn over
10 MGUSDE-2276

41. Give instructions to your friend about opening a savings bank account.

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(11/z marks)
42. A foreigner has lost his passport. Give him instructions to reach the police station.

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11 MGUSDE-2276

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(11/z marks)
43. Write a note to your friend directing him to reach the hotel where you are staying.

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(11/z marks)
44. You are in need of 100 copies of your English Workbook. Draft a telegram to the bookseller at
Bangalore specifying your requirements.

Turn over
12 MGUSDE-2276

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s
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(1 mark).
45. Prepare a schedule for a week, imagining yourself as a student of the undergraduate level, with
the help of the following hints
Portions to be covered :
Three lessons in Physics-two experiments in Chemistry-first four chapters of non-detailed
novel-two lessons of English prose-three chapters of Maths.

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(1 mark)
MGUSDE 2277 (Pages 2) Reg. No ... ................................ .

Name ... ................................... .

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester III-Paper I-BUSINESS COMMUNICATION
Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
Each question carries 4 marks.
1. What do you mean by Grape vine Communication ?
2. What is meant by Statutory Report ?
3. What do Sales letters mean ?
4. What is an agenda ?
5. What is feedback ?
(5 x 4 = 20 marks)
Part B

Answer any five questions.


Each question carries 8 marks.
6. What are the objectives of keeping minutes ?
7. What are the essential features of a good speech ?

8. What are the types of business letters ?

9. What is written communication ? What are its merits and demerits ?


10. What are the general principles of report writing.

11. Draft a letter to you supplier, complaining about the delay in delivery of goods.

12. Assuming that you are the Sales officer of one of the companies producing water-coolers, draft a
quotation letter in response to the above enquiry. Invent the necessary details.

13. Draft a letter of application in reply to the following advertisement :

Wanted by Revenue Department, a keen junior clerk, quick at figures and with some knowledge
of shorthand and typewriting. Reference essential. Apply stating age and other particular to
P.B. No. 115. Samyukta, Karnataka.
(5 x 8 = 40 marks)

Turn over
2 MGUSDE 2277

Part C
Answer any two questions.
One letter compulsory.
14. What are the types of Business Reports ?
15. What is a circular letter ? Explain the drafting of various forms of circular letters.
16. A shareholder writes to the Secretary, South India Paper Mills Limited, Chennai, inquiring whether
the company would declare the same dividend that year as they did in the provious year. Draft the
letter of the shareholder and the Secretary's replay.

17. In a TV manufacturing organisation, a meeting has been called to take a decision about an
advertising campaign to be launched by the company. A proposal prepared by the Advertising
Manager is to be presented for discussion and approval. Assuming that you have been named the
Secretary of this meeting, draft a notice and agenda for it. Invent the necessary details.
(2 x 20 = 40 marks)
MGUSDE-2278 (3 pages) Reg. No ... ................................................... .

Name ... ..................................................... ..

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester III-Paper II-FINANCIAL MANAGEMENT
Time : Three Hours Maximum : 100 Marks
Part I
Answer all questions.
1. Define Finance function.
2. What is Comparative Statement ?
3. What is a debenture ?
4. What is Cost of Capital ?
5. What is E.P.S. ?
(5 x 4 = 20 marks)
Part II
Answer any five questions.
6. State the obejctives of Financial Management.
7. Explain the different kinds of shares.
8. What factors will determine the Working Capital requirements of the business ?
9. What are the different tools of Financial Analysis ?
10. What are the merits of Ratio Analysis ?
11. Distinguish Cash Flow Statement and Funds Flow Statement ?
12. Following are the Income Statements of a company for the years ending December 31, 1993 and
1994:-
1993 1994
(Rs. in '000) (Rs. is '000)
Sales 500 700
Miscellaneous Income 20 15
520 715
Expenses :
Cost of sales 325 510
Office Expenses 20 25
Selling expenses 30 45
Interest 25 30
400 610
Net Profit 120 105
520 715
Prepare a common size Income Statement ?
Turn over

/1.0
2 MGUSDE-2278
13. Find out (a) Debtors turn over and (b) Average collection period from the following information
31st March 1993 31st March 1994
Rs. Rs.
Annual credit sales 5,00,000 6,00,000
Debtors in the beginning 80,000 90,000
Debtors at the end 1,00,000 1,10,000
Days to be taken for the year : 360.
(5 x 8 = 40 marks)
Part III
Answer any two questions.
Each question carries 20 marks.

14. (a) What are the merits of cash flow statement ?


(b) Profit maximisation vs Wealth maximisation. Discuss.
15. From the following information, prepare a Balance Sheet. Show the workings :
(i) Working Capital Rs. 75,000
(ii) Reserves and surplus 1,00,000
(iii) Bank overdraft 60,000
(iv)Current ratio 1.75
(v)Liquid ratio 1.15
(vi)Fixed assets to proprietor's funds 0.75
(vii)Long term liabilities Nil.
16. The following are the summaries of the Balance Sheets of Parveen Ltd. as at 31st December 1994
and 1995
Liabilities 1994 1995 Assets 1994 1995
Rs. Rs. Rs. Rs.
Share capital 2,00,000 2,50,000 Land and
General reserve 50,000 60,000 buildings 2,00,000 1,90,000
Profit and Loss A/c 30,500 30,600 Plant 1,50,000 1,74,000
Bank Loan 70,000 -Stock 1,00,000 74,000
(Short term) Debtors 80,000 64,200
Creditors 1,50,000 1,35,200 Cash 500 600
Provision for Bank - 8,000
Taxation 30,000 35,000
5,30,500 5,10,800 5,30,500 5,10,800

Is .
3 MGUSDE-2278
Additional Information :
(i) Depreciation was written off plant Rs. 14,000 in 1995.
(ii) Divident of Rs. 20,000 was paid during 1995.
(iii) Income Tax Provision made during the year was Rs. 25,000.
(iv) A piece of land has been sold during the year at cost.
You are required to prepare a statement showing sources and application of funds for the year
1995 and a schedule of changes in working capital.
7. Bata Ltd. supplies you the following Balance on 31st December 1985 and 1986
Liabilities 1985 1986 Assets 1985 1986
Rs. Rs. Rs. Rs.
Share capital 70,000 74,000 Bank
Bonds 12,000 6,000 balance 9,000 7,800
Accounts Accounts
payable 10,360 11,840 receivable 14,900 17,700
Provision for Inventories 49,200 42,700
doubtful debts 700 800 Land 20,000 30,000
Reserves and Goodwill 10,000 5,000
surplus 10,040 10,560
1,03,100 1,03,200 1,03,100 1,03,200
Following additional information has also been supplied to you :-
(i) Dividends amounting to Rs. 3,500 were paid during the year 1986.
(ii) Land was purchased for Rs. 10,000.
(iii) Rs. 5,000 were written off on goodwill during the year.
(iv) Bonds of Rs. 6,000 were paid during the course of the year.
Prepare a Cash Flow statement.
(2 x 20 = 40 marks)
MGUSDE 2279 (Pages 2) Reg. No ... ................................ .

Name ... .....................................

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester III-Paper III-MARKETING MANAGEMENT
Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
Each question carries 4 marks.
1. Define Marketing Management.
2. What is Marketing Mix ?
3. Define Promotional Strategy.
4. What is Multi Product Pricing ?
5. What is Marketing Risks ?
(5 x 4 = 20 marks)
Part B
Answer any five questions.
Each question carries 8 marks.
6. Explain trading up and trading down.

7. Give an account of different types of retailers. Evaluate the services of retailers.


8. Explain Selective specialisation and Product specialisation.
9. Discuss the role and importance of sales forecasting in marketing planning.
10. What are the factors that affect Pricing Decisions ?
11. Explain Promotional Strategy.
12. What are the functions of Marketing ?
13. What is brand name ? What are its uses and what criteria are used in selecting a brand name ?
(5 x 8 = 40 marks)
Part C
Answer two questions, one case compulsory.
Each question carries 20 marks.
14. Explain Marketing Planning, importance and steps in it.
15. Explain in detail different methods of pricing.

Turn over
/1.3
2 MGUSDE 2279
16. The Managing Director of Steel Products (P) Ltd. was determining, what marketing strategy would
be appropriate to counter the effect of change from the Seller's market into buyer's in the case of his
company's products. More particularly he wanted his company to meet the competition offered by the
well established competition.
In view of the shift from the Seller's to a buyer market, the customers had become selective in their
choice of material, looked for better service and were in a position to dictate their own terms.
The Managing Director decided on the following marketing strategy.
(a) Best Quality control. (b) Timely Supplies.
(c) Trained Sales personnel. (d) Credit facilities.
(e) Reasonable prices. (f) Good Advertising.
,(g) Penetrating new markets.
Questions :
1 What is your opinion of the new strategy followed by this company ?
2 What are merits of the adopted strategy ?
3 Are there any drawbacks of the adopted strategy ?
4 Can you suggest improvements in new strategy adopted by the company ?
17. Carol King is frustated with her Sales people and is even thinking about hiring some "new blood".
Mrs. King has been operating the king furniture company for 10 years and has slowly built the
Sales to Rs.5 crores a year. Her store is located in the down town shopping area of a growing city of
150,000 population. This is basically a factory city, and she has deliberating selected "blue collar"
workers as her target market.
She carries some higher-priced furniture lines but stresses.budget combinations and easy credit
terms.
Mrs. King is concerned that she may have reached the limit of her sales growth-her sales have
not been increasing during the last 2 years though total furniture sales have been increasing in
the city as new people move in. Her newspaper advertisements seems to attract her target customers,
but many of these people come in, shop around and leave. Some of them come, back but most of
them do not. She thinks her product selections are very suitable for her target market and is
concerned that her sales people don't close more sales with potential customers. She has discussed
this matter several times with her 10 sales people. Her staff feels they should treat all customers
a like-the way they personally want to be treated. They argue that their role is just to answer
questions when asked-not to make suggestions or help customers make decisions. They think this
would be too "hard sill".
She tried to convice her sales people that customers must be treated on an individual basis-and that
some customers need more encouragement and suggestion than others.
She tried to explain the differences in demographic groups and pointed out that her store was
definitely trying to aim at specific people. She argued that they (The Sales People) should cater to
the needs and attitudes of their customer-and think less about how they would like to be treated
themselves. Further Mrs. King announced that she is considering changing the sales compensation plan
or hiring "new blood", if the present employees can't do a better job "Currently the sales
representatives are paid Rs. 36,000 per year plus a 1% commission on sales.
1 Evaluate Mrs. King's strategy planning and thinking about her sales people.
2 What should she do now ? Explain.
(2 x 20 = 40 marks)
MGUSDE 2280 Reg. No ... ............................... .

Name ... .................................. .

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester III-Paper N-INTRODUCTION TO OFFICE AUTOMATION
Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
Each question carries 4 marks.
1. What is an operating system ?
2. What are the two types of computer Languages ?
3. What are direct access files ?
4. Define RDBMS.
5. What is a foreign key ?
(5 x 4= 20 marks)
Part B

Answer any five questions.


Each question carries 8 marks.
6. Convert (205.6)10 to binary.
7. Distinguish between sorting and merging ?
8. What is a secondary storage device ? Give two examples.
9. Give a short note on line Drawing and Special symbols.
10. Convert (1101101)2 this to octal.
11. What are file utilities ? Give a short note on each.
12. What are the types of file organisations ? Explain its usage.
13. What is meant by start up procedure ? Explain it.
(5 x 8= 40, marks)
Part C
Answer any two questions.
Each question carries 20 marks.
14. What are the features of MS. EXCEL ?
15._ Explain the procedure of creating a table in MS-Access.
16. Create a table. Alter the same table and finally drop the table.
17. How will you format a document using MS-Word ?
( 2 x 20 = 40 marks)

16f-
MGUSDE 2281 (Pages : 2) Reg. No ... ......................................... .

Name. . .....,. .......... .

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies

Semester IV-Paper I-BUSINESS LAWS


Time Three Hours Maximum : 100 Marks
Part A
Answer all questions.
1. Define offer and acceptance.
2. What are the duties of a bailee ?
3. Define the terms Agent and Principal.
4. Distinguish between Sale and hire Purchase Agreement.
5. Define negotiable instruments.
(5 x 4 = 20 marks)
Part B
Answer any five questions.
6. Define consent. When is consent said to be free ?
7. Explain the rights of surety and discharge of surety.
8. What is a contract of agency ? What are the different kinds of agents ?
9. Explain the doctrine of caveat emptor rights of unpaid seller.
10. Describe briefly the various modes by which an agency may be terminated.
11. What are the conditions and warranties during transfer of property ?
12. When are bill of exchange, promissory note or cheques said to be dishonored ? Who should give
notice of dishonor to whom ?
13. State the duties, rights and liabilities of a common carrier.
(5 x 8 = 40 marks)
Part C
Answer any two questions.
One case Law
compulsory.
14. Name the persons other than minors who are not competent to contract.
15. What are the duties and liabilities of a carrier under the carriage of goods by sea ? Explain.
16. 'P' contracts to sell to 'Q' a piece of cotton. 'P' knows that'Q' thinks that it is Indian cotton, but also
knows that it is not Indian Cotton. 'P' does not correct the impression of'Q'. 'Q' afterwards discovers
that it is not Indian cotton. Can he repudiate the contract ?

Turn over
2 MGUSDE 2281
17. 'X' a minor borrows Rs.10,000/- from'Y' and executes a pro-note for the amount in favor of Y. The
pro-note was renewed by 'X' in favour of 'Y when he attained by the age of maturity. 'Y' sues 'X'
on the second pro-note. Will he succeed ?
(2 x 20 = 40 marks)
MGUSDE 2282 (Pages : 2) Reg. No ... ..................................... .

Name ...

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester IV-Paper II-HUMAN RESOURCE MANAGEMENT

Time : Three Hours Maximum : 100 Marks


Part A
Answer all questions.
1. Define fringe benefits.
2. What is counseling ?
3. What is profit sharing ?
4. How will you improve morale ?
5. What is suspension of punishment ?
(5 x 4 = 20 marks)
Part B
Answer any five questions.
6. What are the problems in HRM ? How can the problems be overcome ?
Explain the different types of selection tests.
8. What are the factors influencing wage and salary structure ? Explain.
9. Define job evaluation. Explain the methods of job evaluation.
10. Define compensation. Explain the factors affecting compensation.
11. What are the reasons for absenteeism ? How can it be controlled ?
12. Explain personnel Audit.
13. How has training and development programme been in India in the recent years ? Discuss.
(5 x 8 = 40 marks)
Part C
Answer any two questions.
One case compulsory.
14. Discuss the guidelines of a disciplinary action.
15. Explain the sources of recruitment ?

Turn over
l.C G
2 MGUSDE 2282
16. "A point is a point", said Munirathnam, the foreman. "But I simply cannot hire or hold our skilled
men with these rates." He referred to rates based on a straight wage line fitted to the point values
and wages rate on a dozen key jobs. The new rates had been in effect only for a short time. They
were established following job evaluation on a unilateral basis by the employer. The wage line
raised many job rates in the shop but it reduced those at the top. The job evaluation programme
was undertaken to provide a basis for a sound wage structure throughout the shop. An
interdepartmental committee conducted it. Comparisons of earlier rates with wage survey data had
indicated that the old structure was not in line with those of the industry. The new wage line was
keyed to rates shown in the survey. Analyse this situation.
17. The Tit Bits Company required for its Supervisory positions that a person should be both an
effective technician and an effective manager. One of the most outstanding supervisors is Mr.John.
He has a special ability for getting the most out of both men and machine. When the position of
plant manager fell vacant, he applied for the job. When asked in the interview, how he felt qualified for
the job, Mr. John replied, "I think I can perform the task well and my performance in the present
job shows that.
Questions :-
(i) Evaluate Mr. John's appraisal of himself.
(ii) Do you agree with his views ?
(2 x 20 = 40 marks)
MGUSDE 2283 (Pages : 2) Reg. No ... ..................................... .

Name ...

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester IV-Paper III-MARKETING RESEARCH
Time : Three Hours Maximum 100 Marks
Part A
Answer all questions.
1. What is a marketing research agency ?
2. What is sampling ?
3. Define sensations.
4. What is consumer survey ?
5. What is pre-testing ?
(5 x 4 = 20 marks)
Part B
Answer any five questions.
6. Highlight the importance and limitations of Marketing Research.
7. What is the sample size ? How it can be determined ?
8. Explain market research process.
9. What are the guiding principles in constructing a questionnaire ? Discuss.
10. What techniques can be used to carry out motivation research ? Explain.
11. What is market analysis ? What are the uses of market analysis ? How can it be carried out ?
12. Explain the importance of the need for studying consumer behaviour in marketing research.
13. Describe the various steps required to be taken while post testing an advertisement.
(5 x 8 = 40 marks)
Part C
Answer any two questions.
One case compulsory.
14. Draw the research report layout. Explain various steps in writing a report.
15. What are the components of a research design ? Explain its types.
16. 'Super Wash' Washing Machine Co. has launched its product in the market successfully. Recently
they have developed two advertisements i.e., one for TV and another for print media. Explain in
detail the method that can be followed to measure the advertising effectiveness of these
advertisements.

Turn over
1 7a
2 MGUSDE. 2283

17. As a result of globalization, a company manufacturing a medium sized car experiences a sharp
decline in the demand for their product. There is a growing threat to its market in the future too.
The company realizes, based on a survey, that product obsolescence is the chief factor for the
declining demand for their product. The board decides to go for modernization to cope with the
emerging demands, in spite of limited reserves.
Questions :-
Suggest detailed measures for new product development.
(2 x 20 = 40 marks)
MGUSDE 2284 (Pages : 4) Reg. No ... .

Name ...

B.B.A. DEGREE EXAMINATION, MAY/JUNE, 2005


Faculty of Management Studies
Semester IV-Paper IV-COMPANY ACCOUNTS
Time : Three 1-lours Maximum : 100 Marks
Part A
Answer all questions.
1. State any four types of debentures.
2. Define holding and subsidiary company.
3. What is non performing assets ?
1. What do you mean by amalgamation ?
5. State the methods of analysis of the financial statements.
(5 x 1 - 20 marks)
Part B
Answer only five including one compulsory case study.
6. What are the methods of finding the value of goodwill ?
7. Explain Cum -interest and ex -interest.
8. Give the format of Company Balance Sheet as per Companies Act 1956
9. What are the nature and essential qualities of financial statements ?
10. Average capital employed in X Ltd. is Rs.30,00,000 whereas net trading profits before tax for the
last three years have been Rs.14,60,000, Rs.14,45,000 and Rs.15,20,000. In these three years, the
managing director was paid a salary of Rs.5,000 p.m. But now he would. be paid a salary of Its.7,500
per month. Normal rate of return expected in the industry in which X Ltd. is engaged is 201!x,. Rate
of tax is 50%. Calculate goodwill on the basis of two years' purchase of the super profits.
1 L. The Balance Sheet of Charles Ltd. as on 31.3. 2003 disclosed the following informations.
Authorised Share Capital Ordinary
Share capital of Rs.10 each Rs. 10,00,000
5% redeemable preference share of Rs.10 each Rs.3,50,000

Paid up equity share capital (fully paid) Rs.6,00,000


5% Redeemable Preference Share Capital (Fully paid) Rs.3,50,000
General Reserve Rs.3,00,000
Dividend Equalisation Fund Rs.2,00,000
At the time of redemption of Preference Share Capital @ 10% Premium, the Company could not trace
holder of 3,000 Preference Shares. Pass necessary Journal entries.

Turn over
2 MGUSDE 2284

Case I
12. Prepare the Profit and Loss Account for the year ended 31.3.2004 of Kasinathan Bank Ltd., from
the following particulars.
Rs. in '000'
Interest on loans 250
Interest on Savings account 150
Interest on cash credits 160
Interest on fixed deposit 190
Interest on overdrafts 50
Amount charged against current accounts 20
Rebate on bills discounted 19
Salaries and allowances 120
Discount 40
Rent, Tax, Insurance etc. 5
Dearness allowance 35
Commission, brokerage and exchange 15
Managing director's salary 15
Contribution to provident fund 10
Case II
13. Zaldi pay Insurance Co. Ltd. has furnished the following information for preparation of revenue
account for fire insurance business for the year ended 31st March 2001.
Rs.
Claims admitted but not paid 42,376
Commission Paid 50,000
Commission on reinsurance ceded 12,000
Share transfer fees 5,000
Expenses of Management 78,000
Bad debts 2,500
Claims paid 15,000
Profit and Loss Account Appropriation 10,000
Premiums Received (less reinsurance) 5,52,000
Reserve for unexpired risks as on 1.4.2000 2,30,000
Additional reserve as on 1.4.2000 40,000
Claims outstanding as on 1.4.2000 27,000
Dividend on share capital 18,500
The following further information has also to be considered
(a) Premiums outstanding at the end of the year: Rs.40,000.
3 MGUSDE 2284

(b) It is the policy of the company to maintain 50% of premium towards reserve for unexpired risks. (c)
Additional reserve at 10% of net premium to be maintained.
(5 x 8 = 40 marks)
Part C
Answer two (one case compulsory)
14. Write the format of Profit and Loss account and Balance Sheet of Insurance Company.
15. The following is the Balance Sheet of Ram Ltd. as on 31st March December 2003.
Liabilities Rs. Assets Rs.
Equity share capital Rs.10 each 1,50,000 Good will 20,000
6% cumulative p.shares Rs.10 each 1,00,000 Plant 1,50,000
5% debentures 50,000 Stock 80,000
Employees profit sharing A/c 14,000 Debtors 1,20,000
Bank overdraft 20,000 Cash at bank 8,800
Creditors 91,500 Profit and Loss Account 40,200
Interest on debenture due 2,500 Preliminary expenses 5,000
Contingent liabilities : Commission on issue
Arrears of preferene dividend of shares 4,000
Rs.12,000 -
4,28,000 4,28,000
Raj Ltd. agreed Ram Ltd. from 1.7.03 on the following items :
(a) Raj Ltd. is to take over all tangibles assets except cash.
(b) It is to pay the debenture holders at a premium of 10%, by issue of its 6% preference shares of Rs.10 each.
(c) It is to be one equity share of Rs.10 each and make a payment of Rs.4 in cash in exchange
of every two equity shares in Ram Ltd.
(d) Creditors will receive 90% of the sums due to them in fully paid equity shares of Rs. 10
each in Raj Ltd. in full settlement of their claims.
(e) Preference shareholders will be issued 5% debentures in Raj Ltd.
Show the necessary ledger accounts to close the books of Ram Ltd.
Case I
1.6. On 31st March 2002 the Balance Sheet of H Ltd. and its subsidiary S Ltd. stood as follows :
Liabilities H Ltd. S Ltd. Assets H Ltd. S Ltd.
Rs. Rs. Rs. Its.
Equity Share capital 8,00,000 2,00,000 Fixed Assets 5.50,000 1 .00.000
General Reserve 1,50,000 70,000 75% Shares in
Profit and Loss Account 90,000 55,000 S Ltd. (at cost) 2,80,000
Creditors 1,20,000 80,000 Stock 1,05,000 1,77,000
Other. Current Assets 2,25,000 1.28,000
11,60,000 4,05 000 11,60,000 4,05,000
Turn over
4 MGUSDE 2284
Case 11
17. From the following particulars of XY Bank Ltd., having its own premises, prepare the Balance
Sheet in the prescribed form as on 31st March 2004.
Rs.in thousand
Authorised capital 4,000
Subscribed capital 4,00,000 shares of Rs.10 each 2,000
Investments 7,000
Bills discounted in India 15,000
Profit and Loss account 850
Endorsement on bills for collection 100
Liability of customers for acceptances 5,000
Money at call and short notice 9,000
Cash in hand 2,000
Cash with RBI 4,000
Reserve 3,000
Cash with State Bank 4,000
Letter of Credit issued 500
Telegraphic transfers payable 800
Bank drafts payable 1,200
Short loans 40
Repeat on bills discounted 10
Acceptance for customers 5,000
Loans and Advances 10,000
Cash credit 10,000
Overdrafts 1,000
Bills purchased (payable outside India) 1,000
Current and deposit accounts 56,000

Investment fluctuation fund 100


Bills for collection 100
Premises 1,000
(2 x 20 = 40 marks)

j
MGUSDE 2285 Reg. No .................................. .

Name ... .................................. .

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester V-Paper I-CORPORATE LAWS
Time : Three Hours Maximum : 100 Marks

Part A
I. Answer all questions :
1 Define public company.
2 What is forfeiture of shares ?
3 What is a statutory Report ?
4 What is partnership Deed ?
5 What do, you know about Patent ?
(5 x 4 = 20 marks)
Part B
II. Answer any five questions :
6 What are the requisites of a valid meeting ?
7 Explain the types of companies.
8 Explain the kinds of Debentures.
9 Explain the contents of Partnership Deed.
10 What are the rights of consumers ?
11 What are the powers and functions of securities and Exchange Board of India ?
12 What are Restrictive and unfair trade practices ?
13 What are the basic principles of WTO and GATT ?
(5 x 8 = 40 marks)
Part C
III. Answer any two. One Case law compulsory :
14 Explain the kinds of shares.
15 Explain the principle in Byron Vs. Metropolitian Omnibus Co with regard to Articles of
Association.
16 Describe the procedure for holding an Annual General Meeting.
17 Who is a consumer ? State the rule in Oswal fine Arts Vs. M/S HMT, Madras.
(2 x 20 = 40 marks)
MGUSDE 2286 (Pages 2) Reg. No ... ................................... .

Name ... .. .

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester V-Paper II-TAXATION-INCOME TAX-LAW AND PRACTICE
(Assessment Year 2004-2005)
Time : Three Hours Maximum : 100 Marks

Answer all questions from Part A, five Questions


from P a rt B a nd two questions from P art C.

Part A
1. Explain the procedure for computing total income.
2. Distinguish between short-term and long-term capital gains.
3. What incomes are exempt from Income Tax ?
4. What is Deemed income ?
5. What is Depreciation allowance ?
(5 x 4 = 20 marks)
Part B

6. What are the provisions of income tax law relating to preliminary expenses ?
7. What are the perquisites which are exempt from income tax ?
8. Summarise the provisions relating to best jundgement assessment.
9. How would you arrive at the annual value of a house let out for residential purpose ?
10. Discuss the incomes that are chargeable to tax under the head "Profit and gains from business,
profession or vocation" ?
11. Give examples of income chargeable to tax under the head "Income from other sources".
12. Arun, an employee of a company at Calicut is in receipt of a monthly salary of Rs. 3,000. In
addition he is also entitled to bonus equivalent to 2 months salary and an amount of Rs. 300 p.m. (w.e.f.
1.4.64) as entertainment allowance. He is provided with a rent-free accommodation
(unfurnished) educational expenses of his son in the U.K. amounting to Rs. 5,000 have been met by
the employer. His gardener's salary of Rs. 100 p.m. is also borne by the employer.
* Annual rental value of this type of accommodation in the same locality is Rs. 5,000. While the
rental value according to Municipal records is Rs. 6,000. Find out his total income from salary.

1 7, Turnover
2 MGUSDE 2286
13. Following are the particulars furnished by an assessee for the year ending 3181 March 2003.
Compute the income under the head "Income from other sources" for the assessment
year 2003-2004
Rs.
(a)Dividends (Net) 16,000
(b)Dividend (Gross) 5,000
(c)Collection changes in respect of Dividends 100
(d)Rent from letting of a building along with plant,
machinery and furniture fitted there in. 20,000
(e)Depreciation on buildings, furniture etc. 6,000
(f)Insurance premium paid in respect of building 1,000
(g)Office and establishment expenses relating to building 2,000
(h)Current repairs, rates etc. 1,000
(5 x 7 = 35 marks)
Part C
14. Discuss the provisions of the Income Tax Act regarding the carry forward and set off of losses.
15. Explain the capital gains which are exempt partially or wholly under Income Tax Act.
16. What are the procedures involved in assessment of Individuals ?
17. What are the deductions that can be made in computing Total Income ?
(2 x 22% = 45 marks)
MGUSDE 2287 (Pages 3) Reg.,No ... ............................... .

Name ... .................................. .

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester V-Paper III-ORGANISATION : STRUCTURE AND DYNAMICS
Time : Three Hours Maximum : 100 Marks

Part A
I. Answer a ll questions:-
1 What is organisational Psychology ?
2 Define brain storming.
3 What is the measurement of Job Satisfaction ?
4 Define Sociometry.
5 Define Leadership.
(5 x 4 = 20 marks)
Part B
II. Answer any five questions
6 What are the uses of Personality test ?
7 What are the different ways of financial Motivation ?
8 Explain any three theories of Job Satisfaction.
9 Explain Hawthorne experiment and its importance.
10 Explain the different elements of M.B.O.
11 What is Personality ? What are its determinants ?
12 What is performance evaluation ? Write its uses.
13 What are the different types of Counselling ?
(5 x 8 = 40 marks)
Part C
III. Answer two questions. One case compulsory
14 Explain the techniques of Motivation.
15 Explain the organisational climate and organisational effectiveness.

16 A small group of managers at Falcon Computer met regularly on Wednesday mornings to


develop a stateiient capturing what they considered to be the "Falcon culture." Their discussions were
wide-ranging, covering what they thought their firm's culture was, what it should be, and how
to create it. Implicitly, they were probably influenced by other firms in their environment,
as they were located in the Silicon Valley area of California.

Turn over
2 MGUSDE 2287

Falcon Computer was a new firm, having been created just eight months earlier. Since the
corporation was still in the "start-up" phase, managers decided that is would be timely to
create and instill the type of culture they thought would be most appropriate for their
organization. After several weeks of brainstorming, writing, debating, and re-writing,
the
management group eventually produced a document called "Falcon Values" which described
the culture of the company as they saw it. The organizational culture statement covered such
topics as "Treatment of Customers", "Relations among Work Colleagues", "Preferred Style of
Social Communication, "Our Decision-Making Process," and "The nature of Our Working
Environment".
Peter Richards read over the Falcon Values statement shortly after he was hired as a software
trainer. After observing managerial and employee behaviors as Falcon for a few weeks, he
was struck by the apparently wide discrepancy between the values expressed in the document
and what he observed as actual practice within the organization. For example, the Falcon
Value statement contained statements like : "Quality : Attention to detail is our trademark ;
our goal is to do it right the first time. We intend to deliver defect-free products and services to
our customers on the date promised". However, Richards had already seen shipping reports
showing that a number of defective computers were being shipped to customers. And his
personal experience supported his worst fears, when he borrowed four brand-new Falcon
computers from the shipping room for use in a training class and found that only two of them
started up correctly without additional technical work on his part.
Another example of the difference between the Falcon Values and actual practice concerned
the statement on communication. It stated that "Managing by personal communication is
part of the Falcon way. We value and encourage open, direct person-to-person
communication
as part of our daily routine". "Executive bragged for example, about how they arranged their
chairs in circle to show equality and facilitate open communications whenever they met to
discuss the Falcon values document. Richards had heard the "Open communication" buzzword a lot
since coming to Falcon, but hadn't seen much evidence of it. As a matter of fact, all other meetings
used a more traditional layout, with top executive at the front of the room. Peter believed that
the real organizational culture that was developing at Falcon was characterized by secrecy and
communications that followed the formal chain of command. Even the Falcon Values document,
Richards was told, had been created in secret.
Peter soon'became'disillusioned. He confided in a coworker on afternoon that "The Falcon
Values document was so at variance with what people saw every day that very few of them
took it seriously" Employees quickly learned what was truly emphasized in the organization-
hierarchy, secrecy, and expediency-and focused upon these things instead, ignoring many
of the concepts incorporated in the values document. Despite his frustration, Richards stayed
with Falcon until it filed for bankruptcy two years later. "Next time," he thought to himself as
he cleaned out his desk, "I'll pay more attention to what is actually going on, and less to what
top management says is true. Furthermore," he thought to himself, "I guess you just can't
create values."
1 What is more important, the statements in a corporate culture document of managerial 4
behaviour ?
2 Why did the Falcon executives act as they did ?
3 Why don't employees like Richards "blow the whistle" on Falcon, and challenge the
inconsistency between values and behaviour ?
4 How can executives go about changing the old values that govern an organization ?
3 MGUSDE 2287

17 THE PIANO BUILDER.


Waverly Bird builds pianos from scratch. He is a piano consultant to a piano manufacturer.
He is on call and works about one week a month, including some travel to solve problems of
customers. He also rebuilds about a dozen grand pianos every year for special customers ; but,
according to Bird, the most satisfying part of his life is his hobby of building pianos from the
beginning. "It's the part that keeps a man alive", he says. The challenge of the work is what
lures Bird onward. He derives satisfaction from precision and quality, and he comments,
"Details make the difference. When you cut a little corner here and a little corner there,
you've cut a big hole. A piano is like the human body ; all the parts are important."
Bird has a substantial challenge in making a whole piano. His work requires skills in cabinet
making, metal working, and engineering, with knowledge of acoustics and a keen ear for
music. It requires great precision, because a tiny misalignment would ruin a piano's tune. It also
requires versatility, ranging from a keyboard that is balanced to respond to the touch of a finger
all the way to the pinblock that must withstand up to 20 tons of pressure. Bird had to make many
of his own piano construction tools.
Bird has built forty pianos in his thirty-four-year career. Though construction take nearly a
year, he sells his pianos at the modest price of a commercial piano. He is seeking not money
but challenge and satisfaction. He says, "The whole business is a series of closed doors. You
learn one thing, and there's another closed door waiting to be opened." Bird says his big
dream is to build a grand piano : "It is the one thing I haven't done yet and want to do."

Questions :
1 Discuss the nature of Bird's motivation in building pianos. What are his drives and
needs ? would a behaviour modification program affect his motivation ? (Why or why
not ?) What would be the effect of setting a goal of two pianos per year for him ?
2 How could a manufacturer of pianos build the same motivation into its employees as Bird
has now ?
(2 x 20 = 40 marks)
MGUSDE 2288 (Pages 2) Reg. No... ................................ .

Name ........... .. ........................ .

B.B.A DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester V-Paper IV-INDUSTRIAL RELATIONS
Time : Three Hours Maximum : 100 Marks
Section A
I. Answer all questions
1 Define Public sector enterprise.
2 What is Retrenchment ?
3 What are the causes of Industrial unrest ?
4 Explain Bipartite negotiation.
5 What is Collective Bargaining ?
(5 x 4 = 20 marks)
Section B
II. Answer any five questions :
6 Explain the working of ILO.
7 How can the labour participation in management be effectively implemented ?
8 Briefly describe the functions of joint-management council.
9 Discuss the importance of Industrial labour in India.
- 10 What are the methods of handling labour leaders ?
11 What is the role of Trade Unions ?
12 Explain the problems of Industrial unrest.
13 How does Arbitration differ from Grievance procedure.
(5 x 8 = 40 marks)
Section C
III. Answer any two-case study is compulsory :
14 Explain the scope, functions and evolution of Industrial Relations.
15 What are the legal rights and liabilities of a Registered Trade Union ?
16 Discuss the drafting of Situation Reports and Written Statements.

lQ Turn over
2 MGUSDE 2288

17 Barney Kohl is!a police officer assigned to the juvenile department of a large city. Part of the
oath that Barney took was to. uphold the law consistently for all people. The scope of his job
includes investigation of youth drug traffic, alcoholism, and vandalism. Barney is also involved
in the community outreach program, which works to build greater under standing and
cooperation between the police department and the youth of the community.

Last night, Barney ran into one of the most difficult, if not the most dangerous, problems he
has ever faced. While on patrol, he received a radio report to investigate some possible vandalism
at a junior high school. Upon reaching the scene he found five youths, aged twelve to fifteen,
engaged in malicious acts of vandalism. They were throwing rocks through the windows and had
splashed paint against the walls. After calling backup units, he proceeded to run down and
arrest the vandals. He was successfully holding the group at bay and was waiting for the backup
unit to arrive when he noticed that one of the offenders was his neighbors son. The city has a
parents' responsibility law that makes parent financially liable for the damage caused by their
children's actions. The damage looked as if it would be considerable, probably running into the
thousands of dollars. Barney knows his neighbour can't afford the costs because he has a
physical disability and is out of work. He also knows this incident will lead to great problems in
their family and, of course, would place a great strain on his own and his family's relationship with
the neighbours.

(a) What kind of conflict is this police officer experiencing ? What should he do ?

(b) How do you explain the boy's behaviour in terms of the frustration model ?

(c) If you were asked to conduct a training seminar for police officers on the management
of conflict, what topics would you cover ? What strategies would you suggest ?
(2 x 20 = 40 marks)
MGUSDE-2289 Reg. No ................................................ .

Name ... ............................................... ..

B.B.A. DEGREE EXANIINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester VI-Paper I-LABOUR LAWS
Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.
1. Define the following terms under the Factories Act, 1948
(a) Factory.
(b) Manufacturing process.
2. What is the main object of the Workmen's Compensation Act, 1923 ?
3. What are the rights of a recognised Trade Union ?

4. Explain the concept of Employment under the Industrial Disputes Act, 1947.
5. How is Disablement Benefit payable to an insured person ?
(5 x 4 = 20 marks)
Part B
Answer any five questions.
6. State briefly the provisions under the Factories Act, 1948 which ensure the safety of workers
against dangerous machinery.
7. Under what cases is the Employee not liable to pay compensation under the Workmen's
Compensation Act, 1923 ?
8. What is Wage Period ? By what time and what is the mode. of payment under the payment of
Wages Act, 1936.
9. - Give the meaning of the term "strike". State the circumstances in which strikes are prohibited
and declared illegal.
10. What are the legitimate objects for which funds of a Registered Trade Union can be released ?
11. List out the items of authorised deductions from wages.
12. What are the obligations of employers under the Minimum Wages Act, 1948 ?
13. What are the powers and duties of the Medical Benefit Council ?
(5 x 8 = 40 marks)
Part C
Answer any two questions.
14. Examine the legal provisions regarding health of workers in factories.
15. What are the permissible deductions that can be made from the wages of an employed person
under the Payment of Wages Act ?
16. Explain clearly the machinery provided under the Industrial Disputes Act 1947, for the prevention
and settlement of industrial disputes.
17. Discuss the applicability and non-applicability of the Employee's Provident Funds and
Miscellaneous Provisions Act, 1952.
(2 x 20 = 40 marks)
IrL
MGUSDE-2290 (2 pages) Reg. No ... ........................ .

Name ... ........................... ..

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005

Faculty of Management Studies

Semester VI - Paper II - ENTREPRENEURSHIP

Time : Three Hours Maximum : 100 Marks


Part A
Answer all the questions.
1. Define Entrepreneurship.
2. What are the typical stages of an EDP ?
3. What do you understand by Break-even Analysis ?
4. How do you describe sickness in small industries ?
5. What is SWOT analysis ?
(5 x 4 = 20 marks)
Part B
Answer any five questions.

1. Has globalisation led to the sickness of small scale industries in India ? Justify you answer.
2. List out the incentives and concessions currently available for SSI units in India.
3. Briefly explain the role of technology in entrepreneurship.
4. What is a Busines model ? How is it linked to entrepreneurship ?
5. How do you analyse competition ?
6. What is the role of SIDBI in promoting SSI units in India ?
7. How will you organize a feasibility study for project selection ?
8. Briefly explain the influence of environmental factors in entrepreneurship development.
(5 x 8 = 40 marks)
Part C (One case compulsory)
Answer two questions.
1. Give a detailed account of growth of entrepreneurs in India.
2. "Economic liberalization has done only harm to small scale entrepreneurship development
in India". Do you agree ? Why ? Why not ?

Turn over
2 MGUSDE-2290

3. How is PERT different from CPM ? Explain in detail.


4. CASE STUDY :
Mr. Ajith is a successful entrepreneur in the food retailing sector in India. However, the
recent entry of multinationals into the food retailing in India has taken away a huge
chunk of the market-share of Ajith's retailing firm. He is now on the look out for a consultant.
Put yourself in the shoes of Ajith's consultant, and advise on what all he should do now.
(2 x 20 = 40 marks)
MGUSDE-2291 (2 pages) Reg. No ...
Name ... ............................................... ..

B.B.A. DEGREE EXANIINATION, MAY/JUNE 2005


Faculty of Management Studies
Sixth Semester
Paper III-INVESTMENT AND PORTFOLIO MANAGEMENT (Optional I)
Time : Three Hours Maximum : 100 Marks
Part A
Answer all questions.

1. What is a portfolio ?
2. List out four non;security forms of investment.
3. Name the major players- in the'NewIssue Market.
4. What are the functions of a Stock Exchange ?
5. Security A has a Beta of 2 while Security B has a Beta of 0.8. Which security is more risky and
why?

(5 x 4 = 20 marks)
Part B

Answer any five including a compulsory case study.

1. Highlight the role of government policies in Industry Analysis.


2. (a) What are the two types of returns from an equity share ?
(b) What is meant by intrinsic value ?
3. What are the basic levels of Technical Analysis ?
4. How does creation of a portfolio help to reduce risk ?
5. What does Markonitz say about diversification ?

6. How do you think electronic trading has aided in the development of the Stock Market.
7. How do options differ from futures ?
8. There are three investors, Mr. Alpha, Mrs. Beta and Miss. Gamma. Mr. Alpha is always looking
up newspapers, investor magazines and company reports before he decides to invest or divest
Mrs. Beta has created a list of companies on the wall and throws arrows at the wall to decide on
which company to invest in for the day. Miss. Gamma's room is decorated with charts showing
various data related to volume and price of share trading.
What approaches to valuation are demonstrated by the three investors ? How would investment
decisions be made under these approaches ?

(5 x 8 = 40 marks)
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2 MGUSDE-2291
Part C
Answer any two. (One case compulsory).
1. Discuss the role played by SEBI in the Indian Capital Market.
2. What are the factors an investor must consider before investing in the Primary Market ?
3.- Explain the Economy-Industry-Company Analysis model of Security Valuation.
4. Case study (Compulsory) :
Mr. Joseph has just retired from service. He will be getting his retirement benefits within a
month. As he has no children to support him, he has to invest wisely to take care of his lod
age.

(a) What are the factors he must consider before he takes an investment decision ? (b)
What are the investment avenues you would recommend ? Why ?
(c) Would your answer to question (b) change if Mr. Joseph is given an opportunity to
resume work in a private form for another 5 years ? Why ?
(2 x 20 = 40 inarks)
MGUSDE-2292 (2 pages) Reg. No ... ........................ .
Name ... ............................ ..

B.B.A. DEGREE EXAMINATION, MAY/JUNE 2005


Faculty of Management Studies
Semester VI - Paper IV - ADVERTISEMENT AND PUBLICITY MANAGEMENT
(Optional II)

Time: Three Hours Maximum : 100 Marks


Part A
Answer all questions.
1. Define media planning.
2. Distinguish between Trade promotion And Consumer promotion.
3. How is direct selling different from direct marketing ?
4. What is publicity ?
5. What do you understand by advertising ethics ?
(5 x 4= 20 marks)
Part B
Answer any five questions.
1. What is DAGMAR approach in advertising ?
2. How do you organize an ad agency ?

3. Briefly explain the various elements of advertisement construction.


4. List out any eight sales promotion tools that you know.
5. How do you classify media ?
6. Briefly explain the various benefits of advertising.
7. How do you plan for an advertisements effectiveness evaluation ?
8. Briefly explain the concept of promotion mix.
(5 x 8= 40 marks)

) $q Turn over
MGUSDE-2292

Part C
Answer any two (One case compulsory)
1. Explain in detail, the concept of advertising task.
2. Explain any four methods of setting the advertising budget.
3. Explain the factors that influence the media selection.
4. CASE STUDY
Your product is in the decline stage of the product-life-cycle. How do you plan for your
marketing communications in order to promote your product ?
(2 x 20 = 40 marks)

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