CORPORATE OVERVIEW

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LEADING BRANDS DELIVER
FLAWLESS DIGITAL EXPERIENCES,
POWERED BY THE WORLDS
LARGEST EXPERT COMMUNITY

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 Pioneer of in-the-wild crowdtesting concept
Founded in 2007, launched in 2008

Over 300 employees located across the globe

COMPANY Offices in Boston, San Francisco, London, Berlin, Poland and Israel

BACKGROUND
Raised 6 rounds of funding, totaling more than $115 million

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 In-the-wild testing, feedback, and research

The worlds largest community with over

300,000 testers, experts and panelists
THE LEADER IN
SaaS platform
DIGITAL
EXPERIENCE Advanced rating & matching algorithms

QUALITY Scalable, Enterprise-class offering

Most Promising Companies Fastest Growing Companies Gold Stevie for Most The only crowdtesting company
3 years in a row 5 years in a row Innovative Company in a Magic Quadrant
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CHALLENGES TO DELIVERING DIGITAL EXPERIENCES

Way Too Many Complex, Real-World Need For Real Human Behaviors Are
Variables Scenarios Customer Insights, Unpredictable
Beyond Testing

Need to execute on every Experiences entering the Innovation should involve Real world environments
device, OS, wireless carrier, home, car, store and humans at every stage of cannot be controlled.
payment method, location. restaurant. IoT and development.
wearables too.

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LARGEST DIGITAL EXPERIENCE COMMUNITY
The most sought after destination for digital experience experts

300 Thousand Real devices, real people, real situations

Community members Team engaged within hours
Curated according to required devices, skills, locations
Engaged through gamification and meritocracy

2.4 Million
Digital devices

200+
Countries and territories

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OUR EXPERT COMMUNITIES

EXPERTISE

The proper skills and

perspectives for the task

Usability Experts Quality Assurance Experts

Professionals in research, digital QA and security professionals with
accessibility, and usability expansive domain knowledge INSTANT ACCESS

The right people, without

searching, recruiting or hiring

GLOBAL SCALABILITY

Digital Natives Your Customers As many people, engaged as

Intimately familiar with digital People who already use your often as necessary
experiences and surround products/services - from our
themselves with technology community or bring your own

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APPLAUSE SOLUTIONS

APPLAUSE RESEARCH APPLAUSE FEEDBACK APPLAUSE TESTING

Build what the market wants Create experiences that act the way Deliver experiences that work
your customers expect them to every time for everyone

Community Surveys Usability Studies Functional Testing

Focus Groups Accessibility Assessments Test Automation
Expert Field Studies Beta Program Management Security Assessments
Payment Validation

Connect your end users to your digital strategy

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HOW APPLAUSE WORKS

YOUR WORKFLOWS APPLAUSE SOLUTIONS

DEDICATED TESTING FEEDBACK RESEARCH

PROGRAM MANAGEMENT Functional Usability Surveys
ISSUE COMMUNICATIONS
TRACKING Automation Accessibility Focus Groups
Security Beta Management Field Studies
SOLUTIONS Payments
MANAGER

TECHNICAL
LEAD

GLOBAL COMMUNITY
YOUR DIGITAL EXPERIENCES
THE APPLAUSE
PLATFORM YOUR TEAM MEMBERS 300,000+ passionate, skilled
digital experience experts
MOBILE DEVICE
Custom teams curated by:
Skills
Interests
Analytics Lifestyles
WEB HOME Community Engagement Devices
Integration with SDLC Languages
Locations
Demographics
AUTO STORE
Results in hours

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JUST SOME OF OUR CUSTOMERS

Retail Media Restaurant Transportation Communications Software Financial Travel IoT Health

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APPLAUSE BENEFITS

Greater Flexibility
Surge and adapt to meet existing demands and growth initiatives
Scale efforts to perform whatever type of testing or research is needed

Cost Optimization
Reduce cost of quality assurance and user feedback while improving customer sentiment
Leverage in-house resources for more strategic initiatives

Broader Coverage
Deliver a truly local experience in any region
Improve confidence to release because of real-world insights

Fast and Scalable Engagement and Results

Simplify processes to accelerate innovation and time-to-market
View actionable results in weeks, if not days or hours

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HTTPS://WWW.YOUTUBE.COM/WATCH?V=LKNIA0R2PKS&T=9S

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APPLAUSE PROVIDES ONBOARDING, SUPPORT, AND SERVICES

Onboarding
Applause technical and business onboarding to ensure successful deployment and management of beta
programs

Support
Ongoing support to troubleshoot any issues along with best practice advice

Services (optional)
Assistance with triaging feedback (bugs, feedback, crash reports)
Assistance in running the day-to-day beta program (building participant lists, crafting emails, sending out
builds to participants, troubleshooting any issues, distributing new builds, closing out the beta)

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