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Lars Baek
Designer New York, United States
Member since November 30, 2015

Lars is an innovative, passionate digital designer and communicator with

over 10 years of experience. He specializes in user interface design,
visual design and interaction design. Lars believes in clear
communication, a dedication to details, and in creating eective,
delightful user experiences.

Web Designer + 15 more...

PORTFOLIO
EMPLOYMENT Visual Designer 2015 - 2016
NBC Comcast via Vimond
Designed the Image Bank CMS module for the OTT video platform in use
by NBC Comcast.
As sole designer did the visual design, user interface design, and
interaction design.
Technologies: Sketch, Figma, Illustrator
Manager 2011 - 2016
Bekk Consulting
Created an universal log-in and single sign-on for close to 100 Norwegian
newspapers. As Lead Product Designer, helped counteract diminishing
earnings from print advertising by unifying and elevating the online user
experience for customers, while at the same time encouraging account
creation and log-in to maximize data capture. Future proofed the product
for any platform and device, and enabled up-selling and possible future
product/brand partnerships.
Designed a new website for Norway's biggest insurance company and
bank. As Lead Interaction Designer, helped build an entire new responsive
website from scratch, to make Gjensidige the easiest recognizable brand
in its category online. In addition, raised the bar for usability for traditionally
complex digital services, and maximized retention of existing customers.
Redesigned a high fidelity prototype for the Norwegian Postal Service.
Helped clean up, redesign, and prototype a highly complex logistics
product line; both the B2C and B2B. Prototype envisioned how products
could be presented online to the customer in the future, focusing on
building a great user experience. Built an optimization prototype to ensure
buy-in from leadership and board of directors. Prototype was so well
received, implementation of prototype's concept and ideas started
immediately.
Helped seamlessly transition an existing, beloved print product into
becoming part of an online and more frequently updated brand
experience. All the while keeping in line with the mother brand, and
adhering to existing technical and functional limitations. Developed
concept, sketches, visual direction, and subsequently the visual design for
concept, and implemented templates.
Created the information visualization of demographic data. Visualized data
for quick viewing, while facilitating a deeper dive in the data. Used in
recruiting, strategic planning, and for entertainment.
Technologies: Photoshop, Illustrator, InDesign, Sketch, After Eects, InVision,
Fireworks, Marvel, Atomic, Axure, Omingrae
 Partner & Co-Founder 2009 - 2015
Jss Design
Created the interaction design for Plan1 Architects' new website.
Designed the web site for Westjordet Photographers.
Designed the text and consulted for the new major exhibit for The
Norwegian Forestry Museum.
Performed copy writing and consulted for the website of Perth-based
Swan Interiors.
Did the copy writing and designed the concept for the Uppercase design
agency.
Technologies: Photoshop, Illustrator, InVision, InDesign, Sketch

Web Editor 2010 - 2011

Avinor
Designed the usability, interaction design, and user interface design for
ocial web site, intranet, and extranet.
Redesigned the user interface for IRIS Integrated Runway Information
System.
Performed editorial work, including writing, editing, and mentoring and
advising a network of web editors.
Initiated, wrote and communicated a strategy for social media, alongside
day-to-day handling of social media accounts.
Produced, maintained and sourced content, and wrote content strategy for
the Avinor's head oce and sta.
Technologies: Photoshop, Illustrator, InDesign, SharePoint

EDUCATION Bachelor's degree in Creative Writing and 2004 - 2007

Creative Process
Westerdals School of Communication - Oslo, Norway

Bachelor's degree in Communications in 2000 - 2003

English, Cultural and Literary Theory
University of Oslo / Oslo University College / Malm University
College - Oslo and Malm, Norway
EXPERIENCE TOOLS

Communication 12 years Sketch 3

Visual Design 11 years

User Experience (UX) 10 years

UI Design 10 years

Interaction Design 10 years

User-centered Product Design 6 years

Illustration 5 years

Sketch 3 5 years