Insights from Perceptual Map

1. Galaxy Note is performing good on both the attributes i.e. providing high range of applications and a
good after sales service.

2. There is competition from Apple iPhone to Samsung Galaxy Note. Both are positioned similarly on the
perceptual map. Hence there is a point of parity between the two brands.

3. The smart-phone Google Nexus is a new entrant in the Indian market and as a result is unable to
provide after sales service due to lack of service centers across cities. However, it does offer a good
range of applications and may emerge as a threat to Samsung Galaxy Note.

4. Nokia Lumia might fade out of the market over time due to inability to deliver these two attributes to
the target segments.

5. Samsung Galaxy Note fails to offer any significant point of difference with respect to the two
attributes being considered.