D E S I G N P O R T F O L I O

11750 Lynn Brook Cir, Seffner, FL 33584 | Email: vinit_av@yahoo.co.in | Phone: (813) 325 9560

I have been many things in my life; a red and gold exo-skeleton clad superhero (I wasnt aware of IronMan
back then), a robotics expert, a soccer player, a book author, cynic, poet, foodie, etc. Till this day I dont have
a concrete answer about how I got to set my mind on advertising. Perhaps cupids arrow missed my soul mate
and stuck a billboard. Or maybe I was just smitten by the countless TV ads I grew up with. India has its own tiny
realm of ads, where I eventually found my solace. 7 years into that dream, here I am absorbed by the infinite
possibilites the design world has to offer.
My inspiration to any given design project is based on its ability to tell a
story. Such is my approach and interest in designing logos, wireframes, business
collaterals, etc. From a consistent and multi-media compatible branding to a
versatile design style, I aim to keep expanding my design abilities day after day. In
this portfolio, you will find design projects, both real and spec work, including
print, digital, and social media.

Education
University of South Florida
Tampa, Fl
Bachelor of Arts in
Mass Communication
Specialization: Advertising
Graduated Cum Laude, May, 2016

Software Skills
As an avid illustrator, I proficiently use these
softwares to deliver design pieces specific to
the clients needs.
Experience

Illustrator and Graphic Designer | Comfort Threads (Oct 2016 - Present)**

Design, conceptualize, and illustrate unique and custom graphic requests and cater them to clients printing
and business needs.

Website and Mobile App Designer | LeapDoctor.com (Freelance) (Oct 2016)

Created mid to high fidelity wireframes and mobile app prototypes, applying new age web design strategy
and UX principles which catered to the web based medical schedulers and all its subsets.

SpringBoard UX Certificate Course (March - June 2017)

Learned and practiced various UX centered design strategies, processes and application principles under
expert guidance and professional mentorship.

Ad2 Tampa Bay | Creative Assistant (Jul 2016 - Nov 2016)

Curated the illustration and graphic needs of the creative team of a multi-departmental organization and its
commercial partners.
Strategized the social media content creation for the organization and the timely promotions of the in-house
events.
Brainstormed and produced creative guidelines for multiple upcoming networking events in a fast-paced and
close knit working atmosphere.

Graphic Design Intern | Social Forces, Tampa, Fl (Jan 2016 - May 2016)**
Produced timely and unique graphics for multinational clients on various social media channels specific to the
clients business and promotional needs.
Utilized various social media marketing tools and widgets to interact with a selected target audience to
optimize brand promotions and audience participation.
Coordinated with the media buying and analytics team to update the creative pieces accordingly.

Assistant Director of Marketing | USF Student Government (Jul 2015 - Jul 2016)
Lead the creation of graphics and other marketing collaterals for a multi-departmental and largest student
organization on campus with over 200 active members.
Undertook the marketing of over 30 annual programs including their branding, promotions, promo-items and
marketing/design strategy.
Maintained and monitored a consistent brand identity of the organization over the campus and on all social
media platforms.

Content Writing Intern | SapientNitro, Bangalore, India (Jun- Aug 2014)**

Structured a content strategy and delivered content for multi-national brands and the in-house company
website.
Assisted with the content curation and CMS documentation for new-business pitches and second wave
promotions respectively.

**Design pieces from these have not been mentioned in this portfolio as per the non-confidentiality agreement signed prior
to joining these firms.
USF STUDENT PLANNER
UNIVERSITY OF SOUTH FLORIDA
PRINT | COVER DESIGN

O
ver 25,000 copies printed and
distributed amongst students and
faculty, the Student Planner is an
essential element of any organized
persona on campus. The 2016-2017
student planner cover was
designed around the USF mascot,
Rocky the bull. By incorporating the
polygonal portrait art, the cover
offers a new design approach yet
to be used in any cover design in
USF collaterals.
xalendar mobile app
XALENDAR INC., LEAPDOCTOR.COM
MOBILE (UI)

X
alendar is a proposed mobile
scheduler for working physicians
and medical practioners. The
app was designed considering
both, the users and the modera-
tors ease of access. The design
incorporates UX oriented design
principles and aims to deliver a
seamless flow of information.
INDIA POST PAYMENTS BANK
INDIAN POSTAL SERVICE, GOVERNMENT OF INDIA
LOGO DESIGN | BRANDING

AMANDA JACK
Web Developer

400 N Ashley Drive

Suite 200 | Tampa, FL - 33602
(407) 555.7624
a.jack@tampabaywave.com
www.tampabaywave.org

ww

Jai Chand
Operations Manager

400 N Salarjung Drive

Suite 200 | Gurgaon, HR- 462016
+91 555 555.7624
jchand@ippb.com
www.IPPB.org

T
he Government of India organized an open
AMANDA JACK
Web Developer

source logo contest for the India Post 400 N Ashley Drive
Payments Bank (IPPB). Since IPPB aims to bring Suite 200 | Tampa, FL - 33602
(407) 555.7624

secure banking in the lives of those who have a.jack@tampabaywave.com

www.tampabaywave.org
www.tampabaywave.org

never set a foot in a bank, it's important for a www.IPPB.org

w ww
www
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aba
logo to speak to the mass. The logo is a .ta
m
pa
ywa
ve.o
rg
ba
Pigeon in flight holding a "gullak" (an Indian yw
av
rural piggy bank). It symbolizes the combina- e.
or
g
tion an ancient trustworthy medium of
secured transfers (pigeon mail) and a rural
measure of safe money deposits.
The colors are picked to stay true to the
existing Indian Postal Service brand, making it
easily relatable in the public eye.
 India India
Post Post
Payments Payments
Bank Bank

400 N Salarjung Drive

Suite 200 | Gurgaon, HR- 462016
+91 555 555.7624
customerrealtions@ippb.com
www.IPPB.org

Respected Sir/ Madam

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam pulvinar, nisi non facilisis
aliquam, ante sem dapibus risus, nec tincidunt turpis felis non elit. Curabitur luctus venenatis
augue, quis accumsan neque sodales sit amet. Maecenas fermentum id tellus a lacinia.
Quisque ultrices ut ipsum non varius. Suspendisse porta sollicitudin mattis. Duis luctus est
nec lacinia ultricies. Donec id arcu id nunc malesuada varius. Sed dictum ante a enim
rhoncus cursus. Etiam eros turpis, feugiat eget facilisis ac, fringilla nec diam. Praesent a
odio urna. Cras viverra interdum magna, quis rhoncus enim pulvinar varius. Aliquam ultrices
quam at mattis mollis. Quisque consequat massa ut odio semper, at fermentum augue porta.
Praesent blandit pellentesque luctus. Curabitur consequat malesuada lorem, in facilisis nulla
dignissim vitae. Aenean lorem arcu, semper non elementum id, molestie vitae tortor.

Mauris vel eros odio. Donec rhoncus nisl at accumsan eleifend. Duis interdum turpis eleifend
sapien gravida, ac auctor mi dictum. Nunc malesuada imperdiet eros, vitae cursus tortor
pharetra a. Morbi vel auctor felis. In ullamcorper orci nisi, sed ullamcorper turpis maximus
eget. Morbi ut risus eu magna ultricies tristique. Donec placerat mi eu est euismod efficitur.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec
rhoncus euismod egestas.
ave.org
Etiam egestas eleifend est, quis vestibulum sapien ultricies at. Pellentesque pharetra, eros in
fringilla blandit, sem libero ultrices augue, nec facilisis metus eros vel ante. Maecenas
vestibulum facilisis libero, eu hendrerit dolor lacinia non. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas. Nullam feugiat quam eget
nibh laoreet, sed fermentum massa egestas.
Sincerely,

Jai Chand
Operations Manager
BULLS FOREVER FUND
UNIVERSITY OF SOUTH FLORIDA
LOGO DESIGN | BRANDING

T
he Bulls Forever Fund is a student run philantropic
initiative running parallel with the University of South
Florida Foundation. The organization works closely
with the university board of directors and trustees,
thus generating thousands of impressions, making the
marketing of it an essential element to build a sense
to connectivity and trust with the target audience,
i.e. students. The logo symbolizes the three pillars that
lay the foundation of this organization: Leadership,
Philantropy and Legacy, inculcating campus &
student life, and scholarhip. The infinity symbol atop
the three pillars ties with the eternal promise of trust
and relationship that the organization shall deliver.
SHARE YOUR SPARE
PRE-MEDICAL AMERICAN MEDICAL STUDENT ASSOCIATION, NON-PROFIT
LOGO DESIGN | BRANDING | SOCIAL MEDIA

T
he Share Your Spare project is one of my most
cherished works of all time. A conference
session between 6 students to help Mary
Lumapas find a kidney donor turned out to be
a multi-media success in a matter of weeks,
solidifying my faith in the power of marketing.
With 800+ likes on Facebook and over 5,000
people reached on social media, the Share
Your Spare team was reached by six different
people and organizations to offer a kidney or
a prospective donor respectively. Overall,
after a grand social media success and
outreach, we successfully got in touch with an
eligible kidney donor, subsequently giving
Mary a new life.
St. PETE COFFEE ROASTERS
LOCAL BUSINESS, ST. PETERSBURG, FLORIDA
LOGO DESIGN

S T. P E T E

Roasters

S
t. Pete Coffee Roasters is a local
business the home roasts coffee
beans and sells it to coffee
shops across the state. The client
requested an edgy
mom-n-pop look and feel for
the logo, while keeping it
relevant in the competitive
market. The logo incorporates
the free living feel of the Florida
beaches and its caffeine rich
culture.
LEAP DOCTOR HOMEPAGE
LEAPDOCTOR.COM
WEB DESIGN

T
he homepage of LeapDoctor.com needed redesigning as per the competitive
analysis done by the client. Some of the major issues to tackle were information
categorization, information architecture and positioning of relevant content on the
homepage that lacked in the previous home screen. The new design overturned
those issues and incorporated a modern look and feel to it while also adhering to
the visual design of the rest of the website.
SAFE SQUAD
STUDENT GOVERNMENT, UNIVERSITY OF SOUTH FLORIDA
PRINT | SOCIAL MEDIA

T
he Safe Squad is a sub campaign of the
Safety Week, a USF Student Government
run initiative to educate the incoming and
continuing students of the university of the
various safety features and services offered
for free on and off campus. Safe Squad
was introduced in this program as a
medium to reach the target audience.
Since the topic is a tad mundane in the
student eye, the design approach for this
was based around comic illustrations to
stand out from the hundreds of other flyers
and brochures given on on campus. The
designed brochures were mocked up as
comic books and handed out at selective
locations on campus. Each character
from the squad was later showcased on the
Student Government social media to throw
individual focus on each service, generat-
ing a higher amount of impressions.
 THANK YOU FOR YOUR TIME

11750 Lynn Brook Cir, Seffner, FL 33584 | Email: vinit_av@yahoo.co.in | Phone: (813) 325 9560