PREFACE

As I am a student of business administration program, project report is

must to take for me. Gujarat Technological University has made it compulsory for all
management students to preparing reports and made their theoretical knowledge in
practical.

I want to express my experience and practical knowledge that I gained

during the summer training at GODEREJ & Boyce Mfg.Co.Ltd. It was my first experience
when I went to the market not to buy anything but to do the survey and to promote the
Godrej Appliances in the market. The basic need of survey is to ensure about the policies
and the strategies in the market. On first day I was nervous, but because of the good image of
the GODREJ in the market the people attended us positively. Many people came themselves
to us for knowing the details about the product.

For accomplishment of the project report I daily think about the conditions
and views and then I used to compose the whole thing on computer. In making the project
report theoretical knowledge was needed more than the practical which was given to us by
my professors in our institutes. In the market the experience relating to the practical
knowledge was very good which realized us about the real conditions of the marketing.

The project flows logically consisting of market research, data collection

method and questionnaire. It hoped that the findings and the suggestions will help the
company, confidently to formulate its strategy in comparison to its competitors. I have
enjoyed our summer training at GODREJ and have learnt lots of new things, which will be
helpful to us during our work in any organization. We thank GODREJ for giving this
opportunity at their office and being good to us all the time.

I
 ACKNOWLEDGEMENT

First and foremost, I Thank the Almighty God for Sustaining the Enthusiasm with Which
Plunged into this Endeavour.

I avail this Opportunity to Express My Profound Sense of Sincere and Deep Gratitude to
Many People who are Responsible for the Knowledge and Experience I have Gain during the
Project Work.

I have great pleasure in expressing my deep sense of gratitude to guide Mr. BHAVIK
TRIVEDI (DY. MANAGER) GODREJ for his valuable and prompt guidance without
which this project would not have been a successful one.

I Extend My Overwhelming Gratitude to MR. KAMAL SHARMA (ASST.GERNAL

MANAGER SALES) GODREJ for his valuable guidance and meticulous supervision
during the preparation of this Project Report.

My hearty and inevitable thanks to all the respondents who is helped me to bring out the
project in a successful manner.

Last but not the least I extend my gratitude towards my parents, faculties and friends who
extended their whole hearted support towards the successful completion of this Project Work.

Finally, I would like to specially thank First of all Prof. Apoorva Raval, the faculty member
& in charge of Swami Vivekananda MBA College, Veda, for their valuable support and co-
operation. I would also like to thank other faculty members like Prof. Nimesh Bhojak of my
college for my project guidance and providing me the golden opportunity to undertake this
project.

HARDIK SHAH

I
 EXECUTIVE SUMMARY

It Is a Thing of massive gratification for me to present This Summer Training Project Report
on the topic “To study the Market demand analysis of Godrej appliances”.

Home Appliance Product is on the rise and recent technological innovations have
dramatically enhanced the capabilities of the same. Leveraging the power of these new
capabilities, various business sectors are working together to offer a wide array of services.
Each sector is looking for the next "killer application," yet we are still learning about
people's information and Daily needs.

This project attempts to identify and define areas related to customer behaviour regarding
new product purchase. It also attempts to develop at least first approach to these areas, to
think through policies, principles, and practices to accomplish the new tasks and to satisfy the
customer needs. By this practical training I am able to equip the manager with the
understanding, the thinking, the knowledge, and the skills for todays and also for tomorrow’s
market exigency.

Initially I was just having the bookish knowledge about all Marketing policies, practices and
functions, but after joining this organization, I got most of the practical knowledge. I have
come to know, what actually happens in the organizations.

Though it is not possible to have the information of all the spheres in market, in such a very
short period, but I tried to get more and more about all functions and practices applied in
practical working, I have particularly stresses on.

This project report has been painstakingly and thoroughly prepared to cover extensively
various facets – both micro as well as macro – of the field of telecommunication m. Its
coverage is broad and up to date and it is balanced in terms of concept and application. Since
customers are the most important asset of any organization, there is increased emphasis on
the need for understanding people in a manner to satisfy them through quality of services.

I
The language of the presentation is highly communicative so that it becomes interesting and
comprehensible.

The main objective of the study was to know how the of Godrej sale perceive In Ahmedabad
City. Customers are satisfied with the services provided by Godrej and also to identify the
factors affecting the preferences of the Customer. The other objective of this report is to
know the needs and wants, buying behaviour of the customers toward their Home
Appliances. As a part of my study I covered most of the Area in Ahmedabad like Satellite,
Vastrapur, Nava Vadaj, Maninager, Naroda, Paldi, Naranpura, kalupur, Sabarmati,
Bapunager. A list of area was given by my industrial guide. There are 200 customers which
are surveyed by me in a given time of period of 45 days. The sampling technique used for
this study was simple random sampling and the sample size was 200 .The tool which I used
to analysis the data was simple average method and the data’s where put in tabular form
as well as in chart form also. In that manner we prepared a questionnaire of 15 questions
which reflects all the aspects of our report.

I
 NEED AND SCOPE OF STUDY

Today, for any organization or firm to survive in this competitive world depends on its ability
to be dynamic and be different from the competition to be unique in the industry. Customer
Satisfaction helps every organization to keep the existing customer and to build new
customer.

This research is aimed at profiling the standard customer with an aim to increase the network
and improve company-customer relations. The information gathered through this research
can be used by the company to improve its services and became more customers friendly.
This can increase the goodwill of the company and its overall performance.

Thus this study is aimed to provide the management with some knowledge about its status in
market both in terms of sales and customer awareness. The research also aims to provide
some ideas to improve the company’s present condition.

SCOPE AND OBJECTIVE OF STUDY

To know the competition level and the competitive advantage of Godrej with the other
product/ service provider companies in Ahmedabd. This study is based on the selected Areas,
for knowing the competition level and the advantage the objective is divided in to different
segments. With the help of this study Godrej can make more new customers as well as hold
the existing one too. This will provide help in launching the new plans in to the market.
When we know that what are problems facing our customer, then we can easily rectify these
problems as soon as possible.

AREA OF STUDY
AHMEDABAD CITY

PERIOD OF STUDY

I
2 MONTHS

INDEX

Sr.No. Description Page no.

1. Preface I
2. Acknowledgement II
3. Executive Summary III- V

4. Index VI
5. List of Tables VII
6. List of Charts VIII
7. Chapter – 1 1
1.1.Company Information 1-10

1.2. Corporate Information 11-24

8. Chapter – 2 25
2.1 Product Information 26-33
2.2 Company Competitor information 34-40
9. Chapter – 3 41
3.1 Objectives of the study 42

3.2 Scope and Limitations 43

3.3 Data Collection 44
3.4 Methodology 45-46
3.5 Research Design 47-53
10. Chapter – 4 54
4.1 Data Analysis and Interpretation 55-70

11. Chapter – 5 71
5.1 Finding 72
5.2 Recommendation 73
5.3 Conclusion 74
12. Annexure 76
13. Bibliography 79

I
 LIST OF TABLES

1. Product & Division: 18

2. • Business Profile 24
3. Table Showing how many families use the home appliance in the Ahmadabad 57
city.
4. Table Showing which company products customer more like. 58

5. Table showing the satisfaction level of uses the other company products. 59

6. Table show the knowing level of Godrej produces. 60

7. Table show How many families use the Godrej products. 61

8. Table show if yes, which product are available in home. 62

9. Table show if no, the customers want to purchase in future. 63

10. Table show that why purchase product and why not purchase the product of 64
Godrej.
12. Table show that, compare to the other product or appliance how would you the 65
rate Godrej products.
13. Table chart show which factors influence the customer purchases any products. 66
14. Table show that satisfaction level of Godrej products. 67
15. Table show that the complete satisfaction of all problems solved/attended after 68
purchase the product. (Godrej customer service)

I
 LIST OF CHARTS

1. Chart Showing how many families use the home appliance in the Ahmadabad 57
city.
2. Chart Showing which company products customer more like. 58

3. Chart showing the satisfaction level of uses the other company products. 59

4. Chart show the knowing level of Godrej produces. 60

5. Chart show How many families use the Godrej products. 61

6. Chart show if yes, which product are available in home. 62

7. Chart show if no, the customers want to purchase in future. 63

8. Chart show that why purchase product and why not purchase the product of 64
Godrej.
9. Chart show that, compare to the other product or appliance how would you the 65
rate Godrej products.
10 Chart show which factors influence the customer purchases any products. 66

.
11 Chart show that satisfaction level of Godrej products. 67

.
12 Chart show that the complete satisfaction of all problems solved/attended after 68

. purchase the product. (Godrej customer service)