STEELSCREEN

Five Forces:
High threat of substitutes: Low
Low competitive rivalry
Buyer power
Supplier power
Barriers to entry
Value chain:
Make
Distribute
Sell

SWOT Analysis:
Strengths:
o Geographic European concentration
Weaknesses:
o No industry experience
Opportunities:
o
Threats:
o No control of channels
o Marketplace announcement by steel mills

MARKETPLACE DRIVERS
Content acquisition and acceptance
Transaction latency and quality
Variable margins
Value proposition
Fixed and variable costs
Client acquisition process
Start-up process

SUMMARY
B2B products should have both business and value drivers
IT cant deliver revenue when there is no potential value
Every technology should have a value proposition:
Value proposition for Kleos: scalability, reach, cost
Technology is an enabler not a driver