SIGN OF CONTRADICTION

Why Francis?
St. Francis is one of the most beloved saints of all time, but do we
really know him? Cities, schools, hospitals and churches around the
world are dedicated to him, but why? He can be found in gardens
across the country, but he must be more than just a birdbath.

Francis is known as a lover of peace and of nature, and this is

true. But he also went against the social norms of his time. He
abandoned all that the world said would lead to happiness in
search of something more. To them, Francis first appeared a fool. He
was an outsider, hated and ridiculed by even the people who were
supposed to love him the most. Yet thousands have followed him.
Why?

When all the world saw him as a fool, Francis stood as a sign of
contradiction.

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 Sign of Contradiction
This film is about presenting a real
person, not just some characterization
of an animal-loving saint from a distant
time. Francis is a person who, like us, searched
for purpose and meaning and was oftentimes
left empty. It wasnt until he encountered Christ
that darkness and confusion were replaced with light
and peace. Near the end, Francis turned to his
brothers and said, I have done what is mine,
it is for Him to show you what is yours. Our
goal is for those who watch this film to be
inspired by the life of St. Francis and to
desire to live for God as he did. As
we look at Francis, Francis points
us to Christ.

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 5 PILLARS
OF TELLING THE STORY
1. Fr. Dave Pivonka guides the viewer on a pilgrimage to
locations important to the life of Francis.

2. Featured interviews focus on the different themes and

stories surrounding Francis. These interviews are with
Francis experts and individuals who exemplify his way of
life.

3. The visuals of the locations themselves- churches,

landmarks and countrysides- add to the beauty and context
of the life of Francis.

4. Throughout the film re-enactment scenes depict Francis

journey. These visuals allow us to follow Francis through
his story. The actual face of Francis is not seen at any point,
allowing the viewers imagination to build a new image of
him.

5. The film includes sound design and original score which

enchances the richness of the visuals and the depth of the
story.

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 It wasnt until Francis
encountered Christ that
darkness and confusion
were replaced with light
and peace.

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 FR. DAVE PIVONKA, TOR
Fr. Dave Pivonka is a nationally known author and speaker. He is a member of the
Most Sacred Heart of Jesus Province of the Franciscan Friars of the Third Order
Regular. In The Wild Goose, he led us on an incredible spiritual journey. For this film,
Fr. Dave again leads the viewer on a pilgrimage, but this time, to the
important places in the life of St. Francis.

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 INTERVIEWS
Fr. Raniero Cantalamessa is
an Italian priest in the Order of
Friars Minor Capuchin. He has
served as the Preacher to the
Papal Household since 1980,
under Pope St. John Paul II,
Pope Benedict XVI and Pope
Francis.
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Fr. Paolo Benanti, a Franciscan
Friar of the Third Order Regular,
is a professor at the Gregorian
University in Rome. He serves as
a General Attorney for the Order.
A native of Rome, he served in
Assisi for many years.
Sr. Katherine Caldwell is a
founding member of the Fran-
ciscan Sisters, TOR of Penance
of the Sorrowful Mother. She
served as the Mother Superior
for many years.
Jim Flickinger is a member
of the Secular Order of
Franciscans. He is the founder of
Amazon Relief, an organization
which brings aid to some of the
poorest parts of the Amazon.
Sr. Agnes Therese is a Francis-
can Sister, TOR of Penance of
the Sorrowful Mother. She is an
alumni of Franciscan University
of Steubenville and a Francis
scholar.
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 FILMING LOCATIONS
Basilica di Santa Maria degli Angeli- Assisi, Italy

Basilica di San Francesco dAssisi- Assisi, Italy

Basilica di Santa Chiara- Assisi, Italy

San Damiano- Assisi, Italy

Duomo di San Rufino- Assisi, Italy

La Verna Hermitage, Italy

Greccio Hermitage, Italy

Mount Subasio Hermitage- Assisi, Italy

Leper colony in Brazil

Live re-enactments filmed in both Italy

and locations around the US.

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 INSPIRATION BOARD
Before filming, it is important for us
to have visual representation of the
concepts and aesthetic we hope to
capture. Our inspiration board is
utilized as a visual guide.

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INSPIRATION
BOARD
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 ENCOUNTER. AWAKEN. INSPIRE.

The Holy Spirit is the creative breath we

hope fills our lungs. We not only look
to tell authentic stories but strive to be
authentic ourselves. We are proficient
at all artistic and technical aspects of
the storytelling process. Additionally, we
are connected to a network of creatives
in order to build the necessary crew for
projects of any size. Telling stories is the
best way we know to bring beauty and
truth into the world.

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OUR STRATEGY
Through our work in Catholic media,
particularly The WIld Goose, we
have developed a highly engaged
audience. This audience gives Sign of

Target Contradiction an immediate reach in

our target demographic.
Audience

Several tiers of distribution will be

utilized to increase the reach and
longevity of the films success. These
tiers include screenings in theaters
across the country, DVD sales and
online streaming.
Distribution
Model

Enlisting our brand ambassadors will

create an effective theater screening
campiagn in markets across the
country. In addition, paid advertising,

Marketing partnerships with other Catholic

organizations, email marketing and
Solution social media presence will extend our
reach.
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 OUR AUDIENCE *As of June 2017

180 COUNTRY 760,899 VIDEO 140,000 WEBSITE 15,000 EMAIL

ENGAGEMENT VIEWS USERS SUBSCRIBERS
4PM has developed an Our videos, distributed on Our websites are highly The average advertising
audience around the world. Youtube, Formed and Vimeo, active with more than email is only opened 25%
Of the 196 established have a total of 760,899 views 140,000 engaged users. of the time. However, our
countries, we have viewers over the last year. email marketing has a 58%
from 180. open rate.

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 OUR
WORK
Since our
inception in
2014 we have
produced 13
individual
short films and
documentaries.

THE VIGIL PROJECT THE MASS: AN INTRODUCTION

Vigil is a 14-part music video series that The Mass: An Introduction is a 4-part series
takes the viewer on a journey from Advent presented by the Archdiocese of Mobile in
to Christmas and Lent to Easter. association with 4PM Media.

THE WILD GOOSE

The Wild Goose is a 14-part series on
discovering a deeper relationship with the
Holy Spirit, featuring Fr. Dave Pivonka, TOR.

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 OUR TEAM

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 FILM BUDGET
PRE-PRODUCTION
Research, Concepts & Logistics ........................................................................... 25,000
Location, Scouting, Shot-list, Scripting .............................................................. 35,000
Casting .....................................................................................................................10,000

TRAVEL
Airfare & Accommodations .................................................................................. 30,000
Crew Travel Day Rates .......................................................................................... 17,000

GEAR RENTAL & PRODUCTION CREW (PER DAY, 21 DAYS)

Gear (Camera, Lighting, Sound).................................................................... (350) 7,350
Crew (Director, Director of Photography, Recordist, Gaffer) ............. (1,950) 40,950

TALENT AND LOCATION RELATED EXPENSES

Talent .......................................................................................................................... 6,000
Location Related Props & Catering ..................................................................... 15,000

POST-PRODUCTION
Editing, Color, Sound Design and Graphics ......................................................... 58,000
Original Score .......................................................................................................... 30,000
DVD, Book and Materials ...................................................................................... 15,000

TOTAL .................................................................................................................. $289,300

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4PM MEDIA
P.O. BOX 1151
Fairhope, AL, 36532

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