Business and Economics

Q Manual
A student guide for producing quality work on time

Nell Kimberley and Glenda Crosling

Australia Malaysia South Africa Italy India Fifth Edition

Q Manual
Nell Kimberley and Glenda Crosling
Faculty of Business and Economics
Monash University
First published 1994
Reprinted 1995
Second edition 1997
Reprinted with revisions 1998
Third edition 2005
Fourth edition 2008
Reprinted 2009
Reprinted 2011
Fifth edition 2012

Copyright Monash University 2012

Published by the Faculty of Business and Economics

Monash University
Caulfield East
Victoria 3145
Australia
Contents
Preface and acknowledgements
Chapter 1 Introduction 1
Monash University 1
Faculty of Business and Economics 1
Faculty expectations of student performance 3
Student assessment 4

Chapter 2 Approaching study 7

The study mindset 7
Academic enquiry, discovery and independence in study 8
Lectures and your learning 9
Tutorials and your learning 12
Reading 13
Time management 14
The assignment process 15
Revision 16
Exams 17
Checklist for studying faculty units and courses 21

Chapter 3 The research process: A basic guide 22

The research process 22
Using the internet for research 27

Chapter 4 Academic writing skills 28

Characteristics of successful academic writing 28
The assignment process 29
Academic writing style 35
Checklist for academic writing skills 39

Chapter 5 Writing essays 40

Essay structure 41
Essay writing process 42
Checklist: Does your essay... 44

Chapter 6 Writing a literature review 45

The nature of a literature review 45
Procedure for completing a literature review 46
Checklist for a literature review 47
Chapter 7 Report writing 48
The assignment preparation process 48
Business report and research report presentation and layout 52

Chapter 8 Case study analysis 58

Types of case analyses 58
General checklist 60
Key elements of a case report 61

Chapter 9 Academic integrity and honesty:

avoiding plagiarism in written work 62
What is plagiarism? 62
Using references appropriately in your written work 64
Conclusion 68

Chapter 10 Referencing: APA style 69

What is referencing? 69
Referencing using the APA style 70
Creating intext citations 70
Creating a reference list 72
Sample reference list in APA style 80

Chapter 11 Presentation skills 81

What is a presentation? 81
Planning the presentation 81
Group presentations 86
Evaluating the presentation 87

Chapter 12 Business law 89

Primary and secondary sources 89
Note taking 89
Assessment tasks 94
Referencing 96

Appendix A Instruction words 100

Appendix B Reporting verbs 102
Appendix C Assignment presentation guidelines 103
Table of figures
Figure 1: Multiple views of a topic or issue 8
Figure 1: Multiple views of a topic or issue 8
Figure 2: Reading techniques 14
Figure 3: Sample week 5 timetable 15
Figure 4: Assignment process 16
Figure 5: Research jobs 30
Figure 6: Collecting sources 30
Figure 8: Personalised and objective expression 36
Figure 9: Passive and active construction 37
Passive and active sentence constructions 38
Target Markets, Positioning, and Segmentation 38
Figure 11: Editing & proofreading 39
Figure 12: Structure and argument 40
Figure 13: Editing and proofreading essays 44
Figure 14: Comparison of annotated bibliography, critical review and literature review 47
Figure 15: Comparison of reports and essays 48
Figure 16: Types of sources 49
Figure 17: Planning a report 50
Figure 18: Comparison of major sections of business reports and research reports 52
Figure 19: Comparison of executive summary and abstract 53
Figure 20: Comparison of Introduction in business report and research report 54
Figure 21: Comparison of method section in business report and research report 55
Figure 22: Results/findings 55
Figure 23: Tables and figures 55
Figure 24: Comparison of discussions/conclusions in business report and research reports 56
Figure 25: Recommendations 56
Figure 26: Cornell note taking template 90
Figure 27: Example concept map 92
Figure 28: Example flow chart 94
Figure 29: Citing cases 97
Figure 30: Citing medium neutral cases 97
Figure 32: Quick guide to intext referencing of cases and legislation 98
Figure 33: Example reference list 99
Q Manual
Preface and acknowledgements

The purpose of the Q (for Quality) Manual is to provide new students with practical and easily accessible
information regarding university-level study. As its name suggests, this publication is aimed at increasing
your effectiveness as a student. For many of you who have not experienced university level study, the
Q Manual will provide you with ideas, suggestions and guidelines to enable you to achieve academic
success by producing quality work, and getting it submitted on time. We suggest you read the Q Manual
thoroughly and refer to it often throughout your course of study.
This fifth edition of the Q Manual contains major revisions and new material throughout. Chapters 2 and 12
have been reorganised and a new chapter on Business law added.
Our special thanks go to Irene OLeary for leading and co-ordinating the team of contributors, and for her
own contribution to the fifth edition of the Q Manual. Irene is an inspirational educator who has worked
exceptionally hard on this and other projects to benefit all students. Without your commitment Irene, this
edition could not have been published.
Sincere thanks to the team of contributors to the Q Manual. Your time, expertise and efforts are much
appreciated. Thank you all for making this a truly collegial experience.

Sebastian Borutta, Berwick Library

Jenny Casey, Matheson Library
Andrew Dixon, Caulfield Library
Dawn Gilmore, Caulfield Library
Nathan Hollier, Monash University Publishing
David Horne, Caulfield Library
Robet Hornett, Caulfield Library
Sarah Jansen, Peninsula Library
Wendy Lawler, Marketing and Recruitment Group
Lynne MacDonald, Marketing and Recruitment Group
Leanne McCann, Client Services, Library
Cameron Nichol, Department of Accounting and Finance
Irene OLeary, Caulfield Library, project coordinator
Kristen OReilly, Caulfield Library
Wendy Paulusz, Caulfield Library
Veronica Png, Matheson Library
Tonya Roberts-Spencer, Caulfield Library
Rosemary Shaw, Matheson Library
Michael Scorgie, Department of Accounting and Finance
Briony Stocker, Marketing and Recruitment Group

Finally, we wish you a stimulating, challenging and rewarding learning experience throughout your
undergraduate and postgraduate studies with the Faculty of Business and Economics.

Dr Nell Kimberley Associate Professor Glenda Crosling

Department of Management Director, Quality Projects
Faculty of Business and Economics Monash University Sunway Campus

January 2012
 Chapter 1

Introduction

Congratulations on your selection to study one of the courses offered by the Faculty of Business and
Economics at Monash University. This manual is intended to provide you with information on how to produce
quality work and achieve the best possible results in your studies.
The major goal of the university is to assist you to obtain an excellent education so that you may take your
place in society as a well-qualified graduate. It is important to note that while the courses provide the teaching
support and the necessary framework for your studies, success can be achieved only through your personal
commitment and dedication to hard work throughout all the years of your course.
The following information is aimed at familiarising you with the Monash University study environment and increasing your
effectiveness as a Monash student, thereby enabling you to reach your potential. For those of you who are experiencing
university level study for the first time, this manual will lay an important foundation and prepare you for a new world.

Monash University

Monash University was established in 1961 and named after General Sir John Monash (18651931). Sir John
was a soldier, scholar and engineer, and the Commanding General of the Australian forces in France in World
War 1. In addition, as the first Chairman of the State Electricity Commission, he took on the immense task of
overseeing the development of the LaTrobe Valleys brown coal resources. Sir John was a man of wide interests
and vast intellectual range. He was this countrys first Doctor of Engineering and exemplifies the Universitys
motto Ancora Imparo (I am still learning).
The university now has a population of more than 62,000 students from over 100 countries, who speak 90
languages. There are eight Monash campuses in Australia, Malaysia and South Africa and a centre in Italy. The
primary pursuits of teaching and research are carried out in the universitys eleven faculties. The faculties, which
each cover a specific body of knowledge, are: Art and Design; Arts; Business and Economics; Education;
Engineering; Information Technology; Law; Medicine, Nursing and Health Sciences; Pharmacy; and Science.

Faculty of Business and Economics

The Faculty of Business and Economics engages in high quality research and education across all its disciplines
in order to improve the human condition and have a positive impact on a changing world.
The Faculty persues its mission by:
n recruiting talented staff and students and providing them with a responsive, relevant and
challenging intellectual environment that supports academic excellence
n leveraging its scale, scope and international reach to conduct high quality research that
extends the boundaries of knowledge
n applying knowledge in a way that helps to address the theoretical and practical challenges
that face communities around the world
n delivering degree programs that develop, enhance and reward critical and creative
scholarship and global engagement
n embracing a philosophy of continuous improvement driven by rigorous self-assessment and
external benchmarking.
1
Faculty structure

The Faculty of Business and Economics is the largest faculty in the university, with more than
18,000 students enrolled over five Australian campuses at Berwick, Caulfield, Clayton, Gippsland
and Peninsula, as well as in Malaysia and South Africa.
In addition to a diverse range of undergraduate bachelor degrees, the faculty offers a
comprehensive range of graduate courses including an executive certificate, graduate
certificates and diplomas, masters degrees by coursework and research, the Master of Business
Administration, the Master of Philosophy and the Doctor of Philosophy.
Courses are delivered on campus, usually through lectures, tutorials and seminars, while off-
campus students are catered for by distance education.
The dean and the main faculty office are located on the Caulfield campus. In addition, there are
faculty staff located at the other campuses.
Go to http://www.buseco.monash.edu.au/student/contact/ for location and contact details.

Departments and centres

The Business and Economics faculty is subdivided into organisations that are responsible
for particular areas of knowledge. There are six departments and two research centres. The
departments are: Accounting and Finance, Business Law and Taxation, Econometrics and
Business Statistics, Economics, Management, and Marketing. The research centres are: Centre of
Policy Studies, and Centre for Health Economics. They cover fields of study including accounting,
banking, business law, business statistics, economics, econometrics, finance, international
business, management, human resource management, marketing, taxation and tourism. Whatever
your major or areas of study, it is essential that you have an understanding of each of the disciplines
and how they interact with each other in the overall operations of a business organisation.

Aims for learning at Monash University and in the Faculty of Business and Economics

The university and the faculty recognise the needs of students for their lives following graduation.
As a Monash graduate you will be operating in a globalised and rapidly-changing world, and the
university and faculty aim to develop in students attributes beyond the ability to understand and
operate competently with course and unit content. Objectives for all our degree families can be
found in the University Handbook at http://www.monash.edu.au/pubs/handbooks.
As you undertake your studies, you will notice an emphasis on these learning objectives and you
will be engaged in activities and assessment tasks to help you achieve them. The faculty makes
certain that you complete your courses with the appropriate level of learning through its Assurance
of Learning processes. Assurance of Learning is defined as the systematic collection, review,
and use of information about educational programs undertaken for the purpose of improving
student learning and development (Polomba and Banta, 1999, p.). Consistent with the standards
established by the AACSB (The Association to Advance Collegiate Schools of Business), the faculty
undertakes a periodic evaluation of student work with a view to improving its teaching and learning
practices. Assurance of Learning (AoL) not only makes the faculty accountable for its promises, but
is a means of supporting the continuous improvement of its degree programs.
In the following chapters of this Guide, we explain the influences of these attributes on your
approach to study.

Units

Each department offers a wide range of undergraduate and postgraduate units. In a three-
year undergraduate degree, there are twenty-four units, with four units taken in each semester
(part-time students would normally undertake two units each semester). The Chief Examiner is
2
 responsible for the administration of the particular unit. You can consult with your unit leader, and
in larger units you may also consult with the other lecturers and tutors.

Role of lecturers/tutors

Lecturers and tutors have a key role as facilitators of your learning. They are able and most willing
to help you with your studies and can be contacted using your student email account. Their e-mail
addresses are located in the unit outline. Alternatively, academic staff can be contacted during their
consultation hours which are often posted on their door or outside the main administration office.

Role of on-line sources of information

Monash has adopted a learning management system which provides you with access to on-line
unit information. The web contains information that you need to know for the unit, both of an
administrative nature as well as useful material for your studies.

Role of course directors/coordinators

If you are encountering academic performance issues, course progression and similar problems,
you should initially discuss these with Student Services staff. You may then be referred to course
directors or course co-ordinators to help with these issues.

Additional important information

The Undergraduate and Postgraduate Handbooks and the Student Information Index provide
important information regarding various aspects of university life, such as study resources,
course and academic information and support services. The Student Information Index is
available on-line at http://www.monash.edu.au/students/ and contains academic policies, as well
as grievance and appeals procedures. An excellent resource for students is also available on-line
via the student link on the Business and Economics faculty webpage at http://www.buseco.
monash.edu.au/student/. The site contains links to important information regarding: courses and
units, admissions and enrolments, schools and departments, exams and results, administration,
study resources, calendars and timetables, IT and computing, support services, careers and
employment, international students, and clubs and associations.

Faculty expectations of student performance

As students of the faculty, there are a number of units that you will study as part of your course. Although these
units may have differing methods of assessment, the faculty has the following expectations of your behaviour
and performance.

Attendance and participation at lectures and tutorials

Lectures and tutorials are central to your performance in the university. Lectures provide the
material you require in order to understand the overall nature and direction of the unit. Important
concepts and analysis can be emphasised by the lecturer and put into context for the student.
Tutorials are a vital part of your studies. They reinforce lecture material and provide you with
an opportunity to discuss material presented in lectures, as well as to ask questions. Tutorials
also provide you with the opportunity to develop your oral communication skills. The material
presented is not designed to give you one view on a topic but to facilitate your understanding of
the issue under discussion. Where there are alternative views on an issue, you should learn to
articulate, critically approach and assess these differing positions.
3
Special consideration and extension of time for submission of an assessment task

Students need to use a Special Consideration Application when applying for Special
Consideration for overall assessment, end-of-semester examinations, or additional assessment
for a unit (or units) studied during the current semester. Please refer to the following webpage for
information on both faculty and university special consideration policy and procedures:
http://www.buseco.monash.edu.au/secretariat/policies/spec-con.html
An application for extension of time for submission of an assessment task needs to be used by
students when seeking an extension of time for submission of an assessment task. Reasons for
such consideration include serious short term circumstances beyond the students control, such
as illness, accident, personal trauma, family emergency or compassionate grounds. Applications
should be discussed with the examiner/lecturer/tutor responsible for assessing the task.
Please refer to the current student faculty webpage for forms and further information:
http://www.buseco.monash.edu.au/student/policy-procedures/special-consideration-
studentprocedures.html

Workload

You are expected to undertake private study in addition to attending lectures and tutorials.
Preparation of work to be discussed in tutorials is essential. You will also be required to complete
assignments and projects and submit them on the due dates. The total time commitment for a
six credit point unit with three hours class contact per 12 weeks is 144 hours. In order to meet
the facultys expectation, students should plan to spend on average nine hours in self-directed
study, in addition to the three hours of class contact, each week.
Students enrolled in coursework in the Faculty of Business and Economics are required to attend
a minimum of 80% of the scheduled class sessions for each unit. Please refer to the Student
Information Index online for further details:
http://www.monash.edu.au/pubs/sii/rules-attendance.html

Self-reliance

Compared to your school experience, at university you are expected to be more independent
and self-reliant. In contrast to teachers at school, lecturers and tutors usually teach large
numbers of students, sometimes as many as one thousand. They are happy to assist you, but
you need to approach the staff member and be clear about what you wish to discuss. It is also
your responsibility as a self-reliant student to attend lectures and tutorials, prepare your tutorial
work and submit all written work on time.

Time management

The expectation at the university is that you learn to manage your own time. This applies to full-
time students who have a great deal of time available outside of classes, as well as for part-time
students who have to balance work and study.
The following chapter on study techniques in this manual provides, among other things, some
helpful hints on how to best manage your time and get the most out of your career as a student.

Student assessment

Assessment in a unit may be made up of several components: a formal examination, essays, reports, case
analyses, oral presentations and tutorial participation. Assessment details for each unit are provided in the unit
guide that you will receive in the first week of each semester.
4
The final mark that a student receives in a unit will be determined by the Board of Examiners on the
recommendation of the Chief Examiner, taking into account all aspects of assessment. The rights of students to
have assessed work re-marked are determined at the departmental level. A student can only be failed after the
exam paper has been marked by two staff members. All results are reviewed by the units Chief Examiners. You
can find further information relating to the universitys assessment in undergraduate units and the responsibilities
of examiners using the main policy bank link at:
http://www.policy.monash.edu/policy-bank/academic/education/assessment/assessment-in-coursework-policy.html

Examinations

For details of examination regulations, please refer to:

http://www.buseco.monash.edu.au/esg/agu/policies/feedback-exam-performance.html

Use of English dictionaries and calculators

As English is the language of instruction within Monash University, foreign language translation
dictionaries are not permitted to be used by students sitting examinations. Calculators are permitted
if specified on the examination paper, but some units may have a calculator restriction. Students are
advised to familiarise themselves with any calculator restrictions applying in units they are studying.
For permitted calculator(s) for examinations and units of study go to the faculty policy link at:
http://www.buseco.monash.edu.au/secretariat/policies/calculator.html

Results

At the end of each semester, following the completion of examinations, a board of examiners
considers student performance as a whole before the results are published. All undergraduate
and coursework graduate students who pass are graded into the categories of high distinction,
distinction, credit and pass. Honours courses use a different grading system, classified into first
class, second class division A, second class division B, third class and pass.

Marks and grades

Following is a list of marks and grades used within the faculty:

049 N Fail
4049 NS Fail, supplementary exam awarded by Board of Examiners only to
graduate students and under special circumstances
4549 NP Near pass is only awarded to undergraduate students. It may be
awarded for the last unit to complete a degree.
5059 P Pass
6069 C Credit
7079 D Distinction
80100 HD High distinction
NE Not examined. Used when a unit is taught over two semesters
WH Withheld. Used, for example, when assessment is outstanding due to a
special consideration application or incomplete assessment.
DEF Deferred examination granted
SFR Satisfied faculty requirements
For further information, please go to:
http://www.policy.monash.edu/policy-bank/academic/education/assessment/ grading-scale-
policy.html
5
 Honours grading

Honours units are graded as follows:

Below 50 Fail
5059 HIII
6069 HIIB
7079 HIIA
80100 HI
les of grades and corresponding achievement levels
Examples of grades and corresponding achievement levels

HD D C P N
High Distinction Distinction Credit Pass Fail
80100% 7079% 6069% 5059% 049%
General Outstanding A very high Demonstrates Satisfies the Fails to satisfy
description or exceptional standard of a high level of minimum the minimum
work work which understanding requirements requirements
in terms of demonstrates and presentation
understanding, originality and
interpretation and a degree of
and insight originality and
presentation insight

Reading Strong evidence Evidence of Thorough Evidence of Very little evidence

of independent reading beyond understanding having read of having read any
reading beyond core texts and of core texts and core texts and of the core texts
core texts and materials materials materials and materials
materials
Knowledge Demonstrates Evidence of an Sound knowledge Knowledge Scant knowledge
of topic insight, awareness and of principles and of principles of principles and
awareness and understanding concepts and concepts concepts
understanding of deeper and at least
of deeper and more subtle adequate to
more subtle aspects of the communicate
aspects of the topic intelligently in
topic. Ability to the topic and
consider topic to serve as a
in the broader basis for further
context of the study
discipline
Articulation Demonstrates Evidence of Well-reasoned Sound Very little evidence
of argument imagination imagination or argument based argument of ability to
or flair. flair. Evidence on broad evidence based on construct coherent
Demonstrates of originality evidence argument
originality and and
independent independent
thought thought
Analytical Highly Clear evidence Evidence of Some evidence Very little evidence
and developed of analytical analytical and of analytical of analytical and
evaluative analytical and and evaluative evaluative skills and evaluative evaluative skills
skills evaluative skills skills skills
Problem Ability to solve Ability to solve Ability to use and Adequate Very little evidence
solving very challenging non-routine apply fundamental problem-solving of problem-solving
problems problems concepts and skills skills skills
Expression Highly Well developed Good skills in Adequate Inadequate skills
and developed skills in expression and skills in in expression
presentation skills in expression and presentation. expression and and presentation.
appropriate expression and presentation Accurate and presentation Inaccurate and
propriate presentation consistent inconsistent
to the acknowledgement acknowledgement
discipline of sources of sources

Source: Adapted from University of Adelaide and University of South Australia

6
 Chapter 2

Approaching study

Study at university is like a full-time job that requires commitment and effort, and cannot just be added on to a
range of other interests. It differs in many ways from study in other educational settings. A major difference is
the independence and self-reliance expected of students in their study. This idea concerns:
n managing your time and balancing your study with other commitments
n your approach to learning in your units
In this chapter, we discuss the implications of independence and self-reliance for the way you approach your
studies. Assistance with time management is also available from learning skills advisers in the library at each
campus http://lib.monash.edu/learning-skills/ and from personal support services http://www.monash.edu.au/
counselling/ academic-support/motivation-stress-time-management.html

The study mindset

The units that you study present information, concepts and theories. It is expected that you will understand these
fully. In addition, you must think critically and analytically so that you can evaluate and apply the knowledge,
concepts and theories to different situations. You also need to think about the information from international and
global perspectives, and to communicate your thinking clearly and appropriately orally and in writing.
This means that you must do more in your study than merely learn facts and information, and more in your
written work than merely describe the concepts and knowledge. There are times when you do need to provide
definitions and an overview of concepts and theories, but this usually only functions as an introduction for your
integration of ideas, critical analysis and application, in relation to the issue, topic and task.
Integration of information and critical and analytical thinking are central to the idea of independence in study.
It means that you take an objective approach to the knowledge, concepts and theories. Such an approach is
necessary so that you can:
n integrate sometimes contrasting or even conflicting ideas from a range of sources, and develop your own ideas
n generate your own position (see Chapters 4 and 5 for details) on an issue or topic
n pull apart the knowledge in your units and explain how the parts all work together (analysis)
n e valuate the strengths, weaknesses, advantages and disadvantages of knowledge, concepts and theories for
particular situations (critical approach)
This emphasis may differ from how you approached your study in other educational settings. For instance,
you may have expected there to be one right answer, or only two sides to an issue or topic. In your university
studies, you need to understand that there are multiple views surrounding a topic or issue. The suitability of the
view that you develop, often by synthesising several views, depends on the perspective from which you look at
the issue.
Such a concept of the relativity of knowledge applies to all the business and economics disciplines. In
accounting, for instance, particular accounting situations are interpreted in terms of the Standard Accounting
Concepts; and in Econometrics and Business Statistics a set of data is interpreted in relation to a particular
purpose, or the needs of a particular user.
Your ability to operate in the way explained above is based on your understanding the nature of academic
enquiry and discovery, as we explain in the next section.
7
 Academic enquiry,
Academic discovery
enquiry, and independence
discovery in study
and independence in study

Academic inquiry
Academic and and
inquiry discovery areare
discovery concerned
concernedwithwiththe
thedevelopment
development or oradvancement
advancementof of knowledge
knowledge in ainfield
a field of which
of study,
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through and
research and investigation.
investigation. Students
Students engage engageinquiry
in academic in academic inquirywhen
and discovery and discovery
they integrate whenand
they integrate and apply
apply knowledge, knowledge,
concepts concepts
and theories and theories
to different to different
situations. Thus, in situations. Thus,there
university study, in university
are: study, there are:
n no absolutes
no absolutes
knowledge evolves as researchers challenge, confirm or modify earlier understandings
n knowledge evolves as researchers challenge, confirm or modify earlier understandings
WhenWhen investigating
investigating an issue
an issue forfor
anan assignmenttask
assignment task that
that isisbased
basedononevidence
evidencefrom the the
from literature, you need
literature, you to review
need to and
reviewintegrate the range of perspectives surrounding the issue or topic. When you have formed your response and structured
and integrate the range of perspectives surrounding the issue or topic. When you have formed your
your written work to express this, you must indicate to your reader how you have arrived at that view. That is, the ideas
response and structured
and views that you read your written
in the workfunction
literature to express
as thethis, you blocks
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not valued your readerstudy.
university the evidence or the building blocks for your view, you
are only expressing
Figure 1: Multipleopinions.
views of These
a topicareorideas
issueunsubstantiated by evidence and are not valued in university study.

Figure 1: Multiple views of a topic or issue

The manager has a
range of roles that
are significant in the
operations of an
organisation, and
decision making is
one of these
(Mintzberg, 1979).

Decision making is Decision making

an important aspect Decision
is the foundation
but only part of the making in the
of a managers role
managers role managers
(Brown, 2002).
(Lee, 2000). role

FigureFigure
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In a unit
In asuch as Econometrics
unit such as EconometricsandandBusiness Statistics,you
Business Statistics, youmaymay be required
be required to analyse
to analyse a set ofa data
set of data
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perspective of, fora marketing
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a marketing council. or
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manager may emphasise aspects such as sales, while for the city council, which is concerned with providing services, the
be relevant to a marketing manager may emphasise aspects such as sales, while for the city council,
emphasis may be on a citys population and its needs. So, in units that rely on data such as Econometrics and Business
which is
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In a unit such to analyse
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it means data, able
formtoadistinguish
perspective on
between
factsfrom
the issue and value statements.
the data analysis, and then select appropriate data to support the viewpoint you have developed.
In a unit such as Economics, it means being able to distinguish between facts and value statements.

Approaching study in the faculty disciplines

As you continue with your faculty study, you will realise that the approaches to knowledge in the disciplines of the
faculty differ in some ways. Understanding such variation will help you adjust your thinking and approach across your
units of study. This is particularly applicable if you are a double degree student, and studying across two faculties.
For instance, when you are studying a first year law unit in your Business and Economics degree, you will be
presented with problem-solving assignments. You approach and think about these, and structure information
differently, than you would for essays in a unit such as Management, or, for example, reports in a Marketing unit.
You are using different forms of data and evidence, and applying critical analysis in ways that are particular to
the unit and its discipline.

8
The approach that the disciplines take to knowledge is reflected in the way information is put together in
the texts and in lectures. These exemplify the characteristics of the particular discipline. To develop some
understanding, you should think about your units in terms of:
n the type of data and information used
n the way data and information is integrated, analysed and critiqued
n the way data and information is used as evidence in addressing issues and topics
n the way data and information is presented in written form
This will help you to develop the appropriate mindset, or way of looking at the world that is characteristic of
the discipline in which you are studying and writing.
In the next sections of this chapter, we discuss learning through lectures, tutorials, reading, and working with
your class mates to help you to study efficiently and effectively.

Lectures and your learning

If you are an on-campus student, lectures are a very important part of your learning. Broadly speaking, the
lecture provides you with the general framework and important approaches for your topic for the week. Often,
you will also be engaged in the lectures in activities that will deepen and expand your understanding of the
topic. This will save you time in the long run, as you will leave the lecture with greater understanding of the
topic, providing you with a clearer direction for your further work and study on the topic and the subject.
Even though you may be able to download PowerPoint slides, you should attend your lectures. The slides
usually only provide a framework for the topic. It is in the lecture that explanations and activities to increase your
understanding and knowledge are provided. Attending lectures also helps you to feel part of the faculty and
the university by giving you the opportunity to develop networks with other students. You will probably find that
even a brief discussion of an aspect of the topic with a fellow student will help your understanding.
To get the most out of lectures, you should approach them in a systematic way. This means preparing before
the lecture and following up on your understanding after it.

Preparing for the lecture

As we have already explained, the units you study have different styles and emphases, as do your unit lecturers.
You may feel lost when you begin a unit because the ideas, and the language used to express them, are new
and unknown. It may also take time to orient yourself to your lecturers individual styles of communication.
Some of your lecturers may also have accents from other language backgrounds, which will take time for you to
get used to. It is important in these situations to be active rather than passive. You can do this by preparing for
the lecture, such as by:
n reading about the topic from the materials listed in the unit outline
n downloading any PowerPoint slides released before the lecture as a guide for your preparation
n thinking about the topic in relation to the subject
n talking to your classmates about the topic and the subject

Reading before the lecture

Before the lecture, you should try to get an overview of the points and issues to be discussed from your
reading. Not all items on the reading list need to be read in full at this stage. Your purpose is to gain an overview
of the ideas, vocabulary and phrases related to the topic. The textbook for the unit may be the most appropriate
item for your pre-reading.
You can also make a list, or glossary, of any new vocabulary and language specific to the unit, writing the
meanings next to these. If English is not your first language, this practice will help you to become familiar with
the specific language and concepts of the topic, and it is invaluable preparation. You may not have heard such
language in spoken form before. Schedule a minimum of 2 hours per subject each week for pre-reading; that is,
a total of 8 hours per week for a full time load of 4 subjects.

9
 Using Powerpoint slides
Students may think that the lecture slides will provide them with all they need to know about the topic, and
therefore not attend lectures. The slides however, are not a substitute for lecture attendance and usually
only include the main points. If the slides are available before the lecture, you can use these to advantage in
preparing for the lecture. You should aim to:
n preview the slides to get an overview of the topic
n use the slides in your pre-lecture reading to guide you to the relevant information for the topic
n print out the slides (perhaps 2 per page) and fill in the details and your comments during the lectures

Thinking about the topic and the subject

The topics that you cover in your weekly program form a wide and deep view of the unit. Placing the topics
into the overall unit structure will help you study with understanding and meaning. This underpins your ability to
integrate ideas and to think critically and analytically about your study material, as well as to evaluate and apply
it to new situations in assignment and exam questions. Thus, you should try to build a picture of the unit as a
whole in your study. You can do this by:
n  eing aware of the learning objectives for your unit (presented in the Unit Guide) and relating your topics from
b
week to week to these learning outcomes
n thinking about your topics from week to week, and asking yourself how they relate to each other, and to the
unit learning objectives overall
In this way, you are not studying isolated pieces of information. You are seeking meaning and understanding. It
will also probably mean that your study will be more interesting and enjoyable because it makes more sense to
you. If you are motivated like this, you will probably get better grades in your studies (Biggs, 2000).

Talking to your classmates about your weekly topics

Many students find it useful to form study groups with a few classmates and meet informally for an hour or so
each week, before or after the lecture. It is a good use of time and there are several advantages. With your
study group friends, you can:
n clarify any material or concepts you do not understand
n explain to your friends things they do not understand. Doing so often leads to better understanding on your part
n  if the group meets after the lecture, fill in any details in the notes missed in the lecture, and clarify
understanding of the topic and information covered
It is most important, however, that all assignment work you submit must be your own. There are severe
penalties for copying and plagiarising the work of others. This is discussed in Chapter 9. If you understand the
difference between studying together and learning from each other in the way we have explained above and
individual assignment work, there are many advantages in collaboration.

Taking notes in the lecture

You should take an active rather than passive approach to note taking. This will enable you to work efficiently
and effectively, and get maximum benefit from your study time.
There is no one correct way to take notes. You need to develop a style that suits your way of studying. For
instance, some students like to take a lot of notes, whereas others record only key words and points and mainly
listen to the lecture to assist their understanding. In developing your own style, you can consider other students
styles. In a study group, you can look at each others notes and learn from each other. However, the following
points will assist you as you are developing your style.
You should always arrive at the lecture on time. In the introduction, the lecturer often overviews the learning
objectives and the material to be covered, usually linking it to the previous weeks lecture. This helps you form a
framework or structure in your mind for the details that follow, helping you to better understand and situate the
information within the context of the unit.
If English is not your first language and you are not yet familiar with the Australian accent, you should try to sit
close to the front in the lecture. This will mean that the lecturers body language and facial expressions will help
you understand the spoken message.
10
Use a note-pad to take notes. You should not take notes on scraps of paper, which can be misplaced easily. Make
sure the layout of your notes is clear. You should include any relevant information regarding the source of your notes.
For instance, it is a good idea to write down the unit, the date of the lecture, the lectures title, and the lecturers name.
If you download PowerPoint slides for the lecture, make sure there is ample room around the slides on the
paper to record all your notes.

Recognising and recording the main points

You should not try to write down all the lecturers words. Aim to record in your own words the main points and
key information. The structure will be available for you if you use PowerPoint slides, or prepared lecture notes. If
these are not available, you need to recognise this structure and build it into your lecture notes.
Overall, the lecture will be largely structured around main points and sub points, and these form the framework
for your notes. If you are using linear notes, you can underline the main points, indent the sub points, and use
numbers for the sub- sub- points, and so on.
As well as the structure of ideas, information in the lecture serves different purposes. Following are some of the
purposes, which the lecturer will usually signal with language phrases (examples of language signals are in brackets):
n introducing main points: should be recorded in abbreviated form (The first main point concerns)
n rephrasing of main points: help you to understand, but do not need recording (So, what Im saying here is that )
n illustrating points: do not need recording. A key word in your notes may remind you of the example (An
example that comes to mind is )
n digressing: does not need recording. Places the point into a larger context, perhaps adding interest to the
lecture (An interesting aside at this point is)
n moving to the next point: lets you know that the following information is key to the topic, and you should
record it (Following from , the next main point is )
n summing up main points: Not necessary to record (To sum up what Ive been saying, )
The lecturers voice and body language which accompany the language cues will help you to recognise the
purpose of the information in the overall lecture structure. For instance, for a main point, this may mean:
n a pause before beginning
n emphasis in the lecturers voice
n  more formal body language
In contrast, the language style for less important examples and digressions may be more informal and
colloquial, and the body language more relaxed.

Using abbreviations
A system of abbreviations will mean that you are not constantly writing words in full. Examples of abbreviation
techniques include:
n s hortening words. For example, the word consumer used often in marketing can be abbreviated to
consmr, dev. for develop, and so on
n use mathematical signs, such as =, +, , arrows, for example, s for increase, or t for decrease
n use for change

Learning styles
Implicit in our discussion above is the view that different students feel more comfortable with particular
approaches and styles of learning. For instance, some students require quiet environments to study, while
others prefer to listen to music as they work. Some students prefer to learn from written materials, and
complement this with their lectures, tutorials, and electronic learning materials. Other students prefer to focus
on the electronic, and to complement it with other forms of learning. Similarly, some students like to begin their
study from a broad or global perspective of the topic, while others prefer to begin with the details, and build up
to a global view.
It is useful to try out different ways of learning, so as to broaden your study approach. If you have previously
learnt mainly from reading and note taking, complement this with discussion with classmates, and use of
11
electronic learning resources. If you have previously focused mainly on the details of a topic, try to place these
into a global perspective of the topic, and if you initially take a global view, complement this with the topic
details.
Regardless of your preference, you must be independent and self-reliant, and try to establish your own learning style.
The best way to do this is to consider how an approach helps you to study well, so that you can integrate, critically
analyse and apply information and ideas effectively, and achieve the highest possible results in your assessment
work.
On the other hand, independence and self-reliance also mean that you recognise if your learning style is
ineffective, and why you are not understanding or performing well in your units of study. While at times lecturers
or tutors may alert students to their inappropriate styles, in the end, the onus is on students themselves to
reflect on and develop appropriate learning styles. On campus learning and personal support staff (see link in
Introduction) are also available to assist students requiring help with particular issues or challenges.

Managing visual and spoken information

Many students find it difficult initially to balance the lecturers spoken language with the written information on
overhead slides. We emphasise again that it is not necessary to write down all the lecturers words, nor all the
information on the overheads. Only the key information is usually required.
To cope with both sources of information, you can decide from which of these you gain the most, and use this
as your main source. The other can then be used to deepen understanding, and as back up. For instance,
if you are most comfortable with the visual information on slides, base your note taking on this, and use the
spoken text for more detailed information. On the other hand, if you are more comfortable with the spoken
language, use the visual to help you discern the main points and key ideas.

Losing concentration in the lecture

The key point here is not to panic. If you lose the thread of the lecture, simply leave a space, and continue taking
notes from that point on. You can check your text, or fill in the details from a friends notes after the lecture.

After the lecture

Knowledge in your units of study is developmental, meaning that understandings build on those presented
earlier. You must keep up to date with your understandings of the topics and the unit overall. If there are
concepts or ideas about which you are unclear, you can follow these up in your study group, from the text, or
from your tutors consultation time.
Try to make summaries of your lectures, either after the lecture, or at the end of the week. Not only is this a way to
check that you have understood the lecture, it will also be useful in preparation for your exams when you need to
review all the material covered in the unit. It will save you time in the long run. You can make lecture summaries by:
n writing a half-page summary
n making dot point lists of the lecture
n drawing a diagram or mind map of the main topic, sub points and so on

Tutorials and your learning

Tutorials are one of the other important ways through which you learn in your studies. Just as it is important
to attend the lectures, you also need to attend tutorials. In fact, many units allocate assessment marks for
attendance and participation. The tutorial usually is a group session, where the leader for the session is the
tutor. Students are usually expected to participate in the tutorials by entering into the discussion and activities.
The key to participation is being prepared for the topic. Depending on the nature of the unit, preparing may mean:
n reading, making sure you understand the concepts, ideas and theories
n completing exercises
n being prepared to discuss issues and answer questions
n being prepared to make comments and ask questions
12
Initially, many students find it difficult to participate in tutorials. For instance, students with English as a second
language may feel that their accent and expression styles are different from native English speakers, and so may
be hesitant in speaking up. However, just remember that you are not alone and that many students, including
local students with English as their first language, also find it difficult to participate. You do need to learn how to
participate by developing questioning, answering and commenting skills that are suitable for tutorial discussion.
This will help you develop oral communication skills that are most important for the workplace when you graduate.
Importantly, you need to learn to express your point clearly. This has a stronger impact on being understood
than faultless English grammar and syntax. When you have developed confidence in speaking up, you can then
focus on improving your grammar.
If you feel shy about participating, the best way to prepare yourself is to think of likely questions, and form
answers to these before the tutorial. You can never predict the exact questions, but this practice helps you to
develop a flexible approach to your study information. In study groups with your class mates, you can practise
asking questions and providing answers.
You then need to watch out for opportunities in the tutorial to participate. It may mean letting your tutor see that
you want to respond or comment, by, for instance, looking alert, sitting forward, or raising your hand. It is also
important to approach tutorials as spaces where students and teachers are aware, respectful and considerate
of others, and every members contribution to the learning environment is valued.

Reading

Reading is an important way to learn at university. The purpose of your reading may be to overview information
before a lecture, to prepare for a tutorial, to read widely on a topic, or to research a specific assignment topic.
Regardless of this, an active rather than a passive approach is required. Active reading involves:
n reading to comprehend (what is the writer saying?)
n critical reading to integrate ideas, analyse and evaluate (what is the writer doing?)
Both comprehension and critical reading are necessary. For instance, you cannot integrate ideas and critically
analyse a view expressed by a writer in a piece of writing if you do not understand or comprehend the view
being put forward. Your purpose for reading may be achieved through various reading techniques:
n read the title, headings and sub-headings throughout the piece
n read the Introduction and Conclusion to the piece
n read the headings and sub-headings throughout the piece
n think about/form a preliminary view of what the article is about
n use this information to form a framework for your more detailed reading

13
 use this information to form a framework for your more detailed reading

Figure 2:
Figure 2: Reading
Reading techniques
techniques

Technique Purpose Method

Skimming To gain a general overview of an Read quickly, do NOT read every word.
unfamiliar text. Features of the text to read:
To build a mental framework, or Title, headings, subheadings

structure, for understanding an Abstract

unfamiliar text Introductory paragraph

Concluding paragraph

First sentence of each paragraph (long texts)

Scanning To find a specific unknown detail
e.g. a date or statistic or name
Close reading To gain thorough comprehension of
what the writer is saying
Critical reading To evaluate what the writer is doing
Read quickly; do NOT read every word.
Scroll quickly though the text to find the detail you need
(as for a phone book).
Read carefully several times.
Your first reading should focus on main ideas.
Your second and subsequent reading/s should focus on relationships,
secondary ideas and supporting evidence.
This is done at the same time as the second or subsequent close
reading/s.
Relate this information to information you already know or from other
sources.
Make judgements about the quality of ideas, arguments, evidence in this
source.
Focus on how the writer uses particular points; for example to:
Agree with, defend or confirm something;

Propose something new;

Reformulate an existing idea to make a better explanation;

Dismiss someone elses idea because it is inadequate, irrelevant,

incoherent, or has other flaws; or

Concede that someone elses point has some merits but it needs to be
changed in important ways?

Note taking
If you are making notes from a written document, for example a book or journal article, you should record the
full publication details and the page number for later use.
In your note taking, extract and record the main ideas and key points. You should try to express these in your
own words, rather than simply highlighting or underlining them. This means that you understand the material,
and helps you to concentrate as you read.
Separate your notes from your comments. When you look back at your notes, you may not be able to
distinguish your comments from your notes, so keep them separate.
Write a summary of your notes, or draw a diagram of the structure of the lecture. This will help you understand
the points and their inter-relationship as presented in the lecture.

Time management

One of the most important skills for university study is time management. The following quote is an example of
recent research regarding time management skills in new university students:
Flinders University (2007) notes that many new students fail to understand the depth of preparation that is required for
participation at the university level, and are easily distracted from their studies. This is a belief echoed by Cushman (2004, p. 2)
who contends Learning to manage time in a less regulated learning environment provides a major challenge for many young
people. For a significant proportion of these beginning university students, the issue is underpinned by an inability to manage
their time. (Huntly & Donovan, 2009, p.2)
Time management is essential at university because study involves a complex and diverse mix of tasks. University
study includes processes which are carried out over time (such as the assignment process); and multitasking
which requires allotting and prioritising time for a range of tasks (for example, multiple simultaneous assignments

14
plus exam preparation). Time available for academic study depends on management of whole of life activities.
Time management involves both allocating time for tasks and also using the allocated time effectively.
You need to allocate 12 hours minimum per week per unit, including contact time in lectures and tutorials. A full
time load of four units means 48 hours minimum per week of study.
You need to allocate the time for study according to your personal circumstances. It is useful to work through
the following steps. On a weekly timetable:
1. record fixed commitments (3 hours per unit for lectures and tutorials = 12 hours + paid job, family, sport or
other commitments)
2. allocate study time for associated items (2 hours pre-reading + 2 hours revision per unit + 2 hours tutorial
prep per unit = 24 hours)
3. add time for assignment preparation (3 hours per unit =12 hours)
Once you have allocated all your times, make one copy of the timetable for each week. Use the spaces on the
timetable to record specific tasks for each block of non-contact time. This planning helps to keep you on track
over the semester.
Figure 3: Sample week 5 timetable
Figure 3: Sample week 5 timetable
Week 5 Monday Tuesday Wed Thurs Friday Sat Sun
89 Lecture A Tutorial prep B Assign C Tutorial prep D Assign D
edit/ proofread read/take
notes/outline
910 edit/ proofread read/take
notes/outline
1011 Tutorial B (submit Fri read/take
5pm) notes/outline
1112 Tutorial prep A Lecture C Lecture D Revise B
121

12
Tutorial D
23 Tutorial A Assign B Tutorial prep C
drafting
34 drafting Assign A

45 Lec B drafting Revise C drafting Submit Assign Pre read B

C
56 drafting Tutorial C

67
78 Pre read C Revise A Pre read D revision D Pre read A
89

The assignment process

The assignment process
Many students are unaware that university assignments require substantial time and preparation:
Many An early reality
students shock occurs
are unaware for first year
that university students require
assignments when their first semester
substantial marks
time and begin to come in... more than one-
preparation:
third of students are likely to face the fact that they were not performing as well as they expected. (Australian Department of
An early reality shock occurs for first year students when their first semester marks begin to come in... more than one-third of
Education,
students areTraining
likely toand
faceYouth Affairs,
the fact 2005
that they p. not
were 19)performing as well as they expected. (Australian Department of Education, Training
Allocating
and Youthenough timep.for
Affairs, 2005 19)assignment preparation is crucial for success. Figure 4 below maps the assignment

process in steps, with indications of the amount of time each step requires.
Allocating enough time for assignment preparation is crucial for success. Figure 4 below maps the assignment process in
You can
steps, withsee that theofentire
indications process
the amount should
of time begin
each 56 weeks before the due date. Work backwards from the
step requires.
submission date, recording on your weekly timetables the stage for each assignment in each week. Further
You can see that the entire process should begin 56 weeks before the due date. Work backwards from the submission
details
date, for eachonstep
recording your can be timetables
weekly found in Chapter
the stage4for
Academic WritinginSkills.
each assignment each week. Further details for each step can be
found in Chapter 4 Academic Writing Skills.
15
 found in Chapter 4 Academic Writing Skills.

Figure 4:
Figure 4: Assignment
Assignment process
process

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6

Task analysis Search & select Read and Draft and redraft Edit & proofread Submit
sources take notes and several times
build an outline
1 hour 23 days two weeks two weeks 23 days on time

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peak periods, mid-semester and endand
mid-semester of the semester,
end when exam
of the semester, preparation
when and due dates
exam preparation andfordue
several
dates
assignments may coincide. Plan ahead to manage your time effectively at these points. For example, early in the semester, if
for several assignments may coincide. Plan ahead to manage your time effectively
you have a paid job, negotiate leave, reduced hours or alternative shifts for peak study periods. at these points. For example, early
in the semester, if you have a paid job, negotiate leave, reduced hours or alternative shifts for peak study periods.
IfIf you wouldlike
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contactcontact a learning
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skills adviser
http://lib.monash.edu/learning-skills/
edu/learning-skills/ or ahttp://www.monash.edu.au/counselling/academic-support/
or a counsellor via counsellor via http://www.monash.edu.au/counselling/academic-support/ motivation-
motivation-stress-time-management.html
stress-time-management.html

6 Revision

Revision is an essential aspect of university study. It allows you to build your understanding of new material
and make connections with other material. It is not possible to gain an acceptable level of understanding of the
content in your courses except through revisiting that content in a reflective and analytical manner.
Revision is not simply remembering or repeating material; for example, by rote learning. For example, while
you may be required to rote learn a formula, that is not enough on its own. It is the appropriate application of a
formula as part of solving an unfamiliar problem which is valued; in other words, the formula is a minor part of
understanding the problem and identifying a solution. Revision is more complex than rote learning because revision
requires synthesising material from many sources and developing your own critical interpretation of the material.
Revision is part of a three stage process for working with new material: first, pre-reading the material; second,
taking notes in your lecture and tutorial; third, revising the material. Pre-reading is your first exposure to new
content and gives you the opportunity to try and make sense of the content in your own way, and to formulate
questions you need answered. The lecture and tutorial will give you other perspectives and a chance to clarify
issues. Revision is arguably the most important step as this is where you take ownership of the material and
develop your own perspective.

Creating a set of synthesised revision notes

It is important to transfer the material you read to your own notes, not simply highlight or underline ideas in
books or articles. Writing notes helps you to focus; to make decisions about what is important; and to create
relationships between ideas by the way you organise them. To revise, create a set of notes on the topic of the
week by transferring and synthesising ideas from all sources- your lecture and tutorial notes, your textbook,
your reading list and the extra reading you do on your own. Allocate a minimum of two hours each week for this
initial revision. It may take longer at first, but your skills will improve with practice.
It may be useful to use the lecture structure as the basis for your own notes. Into this structure insert information
or conflicting perspectives from other sources as well as your own comments. Keep your set of notes as simple
as possible, using key points (not sentences), perhaps creating diagrams or a concept map.

Revision for exams

Revision is also exam preparation. In university exams it is generally expected that your perspective is given
when answering questions, so focussing on developing your perspective is really important.
Revision for exam preparation should begin in Week 1. Revision for exams requires repetition, but not rote
learning. There are several steps to revising effectively for exams:
n create your initial set of synthesised notes on the topic
n  ut the set of notes and all books aside and try to reconstruct your set of notes from memory. This will give
p
you a clear picture of what you need to re-revise. Go back over material you were unsure of
16
n repeat this step of writing your notes from memory at least five times and at longer intervals: immediately,
next day, next week, next month, Swot Vac
n practice using your notes from memory to answer practice exam questions

This process achieves three important things:

n it creates long term memory
n y our notes will change as you reconsider the ideas on each occasion and as you learn more during the
course. This is a desirable outcome, as it develops your understanding and your own perspective
n repetition from memory will also force you to simplify and reduce your notes. Your notes will gradually
become a set of simple triggers. These triggers will jog your memory quickly during an exam and bring to
mind all the associated material

Exams

As for assignments, university exams test more than just knowledge so mastery of content is not enough. Some
students are not aware of the nature of university exams:
In some educational settings outside Australian higher education, the more closely a student can replicate the
work or words of an expert, the greater the students learning or mastery of the subject is considered to be.
Some students are unaware that this is not usually the case in Australian higher education. (James, McInnis, &
Devlin, 2002, p.3)
Rather than simply testing knowledge, university exams also test your ability to use the knowledge, for example:
n a pply your knowledge to new situations
n explain ideas and arguments clearly in written form
n  solve problems
n  critically evaluate material
Furthermore, university exams test your proficiency at all these skills; that is, how well you can perform the
relevant skills in the short time given. Finally, exams are also, of course, one way to determine your success/
readiness for the next stage.

Time management
You should begin preparing for your exams in Week 1 of the semester. The revision which you do each week
after your lecture and tutorial is also exam preparation. Schedule a minimum of 2 hours per subject into your
weekly calendar for this revision; that is, a total of about 8 hours per week minimum for revision for a full time
load of 4 subjects (see Figure 3 above).
When you are revising, work in short blocks with a 5-10 minute non addictive break at the end. Start with 30
minute blocks, and build up to a maximum of 2 hour blocks. In order to use your scheduled time efficiently, set
yourself specific goals per study block; for example:
n write key points/design a concept map of a particular section of the textbook
n make cards of definitions and formulae to use on the train/bus
n test yourself on the tutorial questions for this week
n do five questions from the textbook
n summarise a topic from memory
It is also important to concentrate during the blocks of time you have set yourself. Thinking requires energy and
effort. If you find yourself not focussing, take a break for a few minutes (e.g. get a drink or feed the dog), then
sit down again and concentrate. Gradually build up the time you are able to concentrate. Avoid daydreaming,
social networking or other distractions which will prevent you thinking clearly. Save these activities as a reward
for productively completing your study block.
Do timed practice exams only when you are confident, later in the semester or in Swot Vac.

17
Establish the type of exam
You should begin preparing for your exams in the early weeks of the semester. A useful start is to get copies
of past exams for your units, and to look at these in relation to the unit objectives and assignment task
requirements. Past exams can be found at http://exams.lib.monash.edu.au/. It is not a good idea to attempt to
answer the exam questions early in the semester, but past exams will give you a clear idea of what to expect.
The type of exam questions along with the unit objectives and the assessment requirements will give you some
indication of how to go about studying the unit to best prepare for the exam. For example:
n if the exam is composed of multiple choice questions where there are only slight differences between the
possible answers, you will know that you need to understand your unit material in detail
n in short answer questions that require succinct and focused responses in exams, you need to know the
information thoroughly and be able to organise and express that knowledge efficiently
n in a unit such as accounting, if there are problem questions that ask you to analyse a situation and apply
accounting principles, as well as complete computational processes, you need to develop a mental flexibility
with the study material so that you can apply it to differing situations. A good way to achieve flexibility is to
practice a range of questions
n if there are longer essay type questions in a subject such as Management, you need to be very familiar with
your unit material, as well as being able to apply ideas from across topics in your response to the question

Practise past exam questions

During the latter part of the semester, you should select past exam questions that relate to topics that you have
already studied. Plan and write responses for these. It is a good idea to do this in study groups, so that you
can compare and contrast your understandings and responses with classmates, learning from each other. If
suitable, you can consult your tutor during their consultation times to get further feedback.

Exam types

Multiple choice questions

To prepare for multiple choice questions you need to be very familiar with the content of your
units in a detailed fashion. Often, the differences between correct and incorrect choices are
subtle and require close and careful understanding. It is also important to clearly understand
the question. You need to analyse, or pull apart the questions carefully, especially if English
is not your first language. Study the analysis of the multiple choice questions for a first year
accounting and finance exam below:

Example exam question 1

Exchanges which take place between the business and outside parties and affect the financial
position of the business are called:
a) bills of exchange
b) monetary measure
c) financial transactions
d) balance day adjustments

In the example above note that the main topic is Exchanges. The question asks the name of
the exchanges that are:
a) between business and outside parties
AND THAT ALSO
b) affect the business financial position

18
Example exam question 2
According to SAC4, which of the following is NOT a necessary characteristic of liabilities:
a) future sacrifice of economic benefits
b) present obligation to make that sacrifice
c) obligation is to another party
d) obligation arose out of a past transaction
e) none of the above
Note the word NOT in the above question.

Short answer and essay questions

In preparing for short answer and essay exam questions, practise analysing questions so that
you can focus your answer on what youve been asked. Short answer and essay questions
require you to apply and interpret the material you have studied.
While some short answer questions may ask you to recall, or retell, information, most will
expect you to be able to interpret and analyse information. Essay questions require you to
apply, interpret and analyse, and may require information in your answer from several of a
units topics. Study the short answer question and analysis from a Management exam below:

Example exam question 3

List the five stages of group development. What is involved in each stage?
This question requires you to do two things:
1. List You must define/explain the five stages of group development
2. What is involved You must explain how the stages achieve the objectives, how they
relate to each other, and so on
A suitable plan for this question is as follows:
n explain the details of each stage, one at a time
n explain how they work. As such, you can consider aspects such as the effects, advantages
and disadvantages of certain elements of the stages. You can also explain how the stages
relate to each other in group development
n provide examples for stages, if possible
n link groups and the stages to other topics, such as leaders and conflict

Typical essay question

Study a typical question for a Management unit and our analysis.

Example exam question 4

Describe the sources of stress in organisations. Discuss the strategies management can use
to reduce employee stress at the workplace, as well as what individuals can do to reduce their
own stress.
This question is asking:
n What causes stress in organisations?
n What can management do to decrease employee stress? What are the advantages and
disadvantages of these strategies?
n What can individuals do to reduce stress? What are the advantages and disadvantages of
these strategies?

19
 Calculation questions
It is important that you are able to recognise when particular processes are required, and that
you can apply them correctly. The best way to do this is to make sure you understand the
processes, and their advantages and disadvantages for particular purposes. You then need to
practise these in a range of situations.

The exam mindset

Getting into the exam mindset is important for achieving maximum performance during the
exams. What this means is putting yourself into a frame of mind that enables you to approach
the exam in a calm, confident manner where you are able to achieve your personal best.
Here are a number of exam smart practices to put into place before the exams to ensure that
you are in a calm and confident state of mind.

Check and double check all exam details

These include date, time and venue of exams. How many exam are you taking? What are
the names of these exams? What type of exams are they (i.e. multiple choice questions,
calculation, short answer, essay, case study)?
Read past exam papers to familiarise yourself with exam instructions. These instructions can
be difficult to understand if you are reading them for the first time under exam conditions.
These instructions tell you where to write your name and student number, how many
questions to answer, where to write your answers, and so on.

Plan your exam time in advance

Do not leave anything to chance. Use past exams to help you work out how much time is typically
given to complete each question for each exam paper. This will prepare you to utilise the ten
minutes reading time at the beginning of each exam to allocate a time for answering each question.

Practice makes perfect

Like most performance exercises, exams are no different. The more you practise, the higher the
confidence level you gain. Attend any mock exams (a rehearsal or timed practice exam done
under real exam conditions in an exam room) organised by the faculty or subject coordinator
even if you feel that you are not quite ready to take them. The experience of doing a mock exam
is invaluable in preparing you mentally for the real thing! If there are no mock exams to go to,
pick a past exam paper or make up your own exam questions and conduct a mock exam for
yourself. Make sure you write the answers to a set number of questions in silence within a time
limit in an exam-like setting. Discuss your answers with your tutorial mates after the mock exams.

Have health will succeed!

Eat well before the exam to maintain your stamina and concentration. Slow releasing
carbohydrates like bread and cereals are good. Drink plenty of water the week before the
exam to avoid dehydration. Get plenty of sleep to ensure that you are rested and focussed in
order to give your best during the exam. Do not stay awake late the night before the exam.
Instead have your favourite snack and a hot, relaxing bath before going to bed for a good
nights sleep. It is important that you engage in recreation and exercise regularly all through the
exam period. Exercise helps you to stay positive and focussed and also helps to eliminate any
excess adrenalin built up in your body as a result of exam related stress.

Managing exam stress

Feelings of anxiety and stress during the exam period are normal. However, excessive levels
of stress can be detrimental to your mental and physical health which in turn affects your
concentration and performance at the exams. Hence what we need to focus on is how to manage
the stress and not let it get the better of us. Here are some stress management strategies that all of
us can use to keep stress under control and harness it for better performance at the exams.
20
 n  pot the signs! First thing you need to do is to recognise if you are experiencing excessive levels
S
of stress. For example, do you li.e. awake worrying at night? Are you irritable and become angry
easily? Do you feel guilty when you are not working?
n  hat are your stress triggers? Recognise what starts you feeling stressed. Do you get anxious
W
when you workload increases? When you set yourself unrealistic goals? When others seem to
be doing things badly or worse than you?
Once you identify your stress triggers and recognise your stress levels, work on managing them.
Here are some practical things that you can do to stay calm, confident and focussed for the
exams.
n  leep is important! Aim for 8 hours of sleep. Lack of sleep lowers your energy levels, tires you
S
and prevents you thinking clearly.
n T ake regular breaks. Give yourself short breaks. Take deep breaths. Count to 100 and SMILE
even if you do not feel like it.
n  hat is your state of mind? Do you think I cant , Im no good at this, Its too difficult?
W
STOP! Change your thinking. Have the voice in your head say I can, I understood X,Y,Z ,
Its not impossible, I can do this if I start with
n  anage your time! Reduce stress levels by organising yourself. Plan timetables and follow
M
them to avoid predictable crises and reduce stress. Set priorities and work out which tasks are
important and which can wait.
If you work steadily and conscientiously throughout the semester, the exams may be stressful but
they will be manageable. Remember your long term goal- to successfully complete your degree;
and celebrate a semester of learning new knowledge and skills by giving your best in the exams.
Good luck!

Checklist for studying faculty units and courses

It is important that you study to understand and be able to apply information and ideas to a range of situations. To
be able to do this, you need to approach your studies in a way where you look for links in, and across, the content
of your units. This contrasts with merely trying to memorise information, or learn by rote. While it is necessary to learn
some processes and concepts for your units of study, a memorising approach on its own will not assist you to do
well in your studies. It will also be difficult for you to be motivated. Studies show that students who look for meaning
and links are more highly motivated than those who do not, and therefore are better placed to do well in their units
and courses of study (Biggs, 2000).
n e stablish semester and weekly time tables for your study. Allocate time in your weekly timetable for keeping up to
date with your studies, and for completing your assignments
n  e prepared to study six days per week. You can then plan ahead to have your assignments completed by the
b
due date, and keep up to date with your weekly study
n y ou should also, in due course and when you are confident, be working through past exam papers to give you
insight into the relevant standard of work to help you to revise for the exam

References
Australian Department of Education, Training and Youth Affairs. (2005). Trends in the first year experience: in
Australian universities. Retrieved from http://www.dest.gov.au/sectors/higher_education/publications_resources/
profiles/archives/ trends_in_the_first_year_experience_university.htm
Biggs, J. (2000). Teaching for Quality Learning at University. Buckingham, England: Open University Press.
Huntly, H. & Donovan, J. (2009). Developing academic persistence in first year tertiary students: a case study. Studies
in Learning, Evaluation, Innovation and Development, 6(1), 114.
James, R., McInnis, C. and Devlin, M. (2002). Assessing learning in Australian universities. Retrieved from www.cshe.
unimelb.edu.au/assessinglearning
21
 Chapter 3

The research process:

A basic guide

The aim of this section is to introduce to you a process for planning and conducting efficient and effective research.
This will save you time and effort in locating and using information to complete your assignments. The following
sections provide a general introduction and the key points covered in the discussion. For more information and
advice, we suggest that you consult staff at a library information desk, or refer to the Monash University Library home
page: http://www.lib.monash.edu.au/.
The library information desk staff can advise you on which particular resources are most relevant for your topic. The
library also conducts a range of information skills training sessions, including: library familiarisation tours; researching
for assignments; effective database searching; undertaking literature reviews; and using EndNote software. In
addition, the library offers academic skills workshops. Details of all sessions are available via the library home page.

The research process

The research process consists of seven steps:

1. understand the assignment topic/question(s)
2. decide what sort of information you need to complete the assignment
3. decide where to look for this information
4. develop and use a search strategy
5. evaluate the information found and revise the plan as necessary
6. present your response to the assignment topic/question
7. final evaluation of your research approach

Step 1: Understand the assignment topic/question(s)

The first thing to do is to highlight key words and phrases in the topic statement or question. Clarify these terms
and concepts in order to ensure a clear understanding of what you are required to do. You are then ready to
brainstorm in order to identify what you already know about the topic, and to pinpoint gaps in your knowledge.
The issues that may arise for you include: What type of assignment is it? Is it an essay, case study, literature
review or a report? To help you answer these questions, you can consult the following sources:
n your unit guide
n lecture notes and online course resources (via my.monash)
n textbooks and your unit reading list
n  usiness encyclopaedias and dictionaries, e.g. The Blackwell Encyclopedia of Management (which is also
b
available online)
n your tutor or lecturer
n other sections of the Q Manual, regarding the particular type of assignment
This initial reading will provide you with an overview or introduction to the topic upon which to base your
information search and your evaluation of the search results. In your reading, note any terms or phrases which
could be useful search terms, as well as references to potentially relevant books, articles and other sources.

22
An assignment topic may consist of a number of questions. You need to treat each question as an individual
search for information. This will make your research more manageable. Be aware of any limits that apply to the
topic/question, for example, the Australian market, or trends over the last five years. For some assignments,
you may be required to develop your own questions, or choose your own topic.

Step 2: Decide what sort of information you need

Depending on the assignment, the information you require may include: definitions, news reports, company financial
information, demographic statistics, macroeconomic data, country information, legislation, legal commentary,
information on industry/market trends, business case studies and academic research and theoretical perspectives.
n  ecide what level of detail you require brief or in-depth. This will depend on the required length of the
d
assignment and the relative weighting given to different parts of the topic within the assignment
n u sually you will need a variety of information types to appropriately respond to a question; for example,
Discuss theories of conflict resolution and give practical illustrations of their application
n y our lecturer may require you to use specific kinds of sources to support your arguments; for example, refer
to at least eight academic journal articles
n always bring a copy of the assignment question with you when seeking help at a library information desk

Step 3: Decide where to look for this information

Except for the simplest of questions, such as obtaining definitions, you will usually need to refer to a range of
information resources. The resources below can be accessed using Search (the interface for searching the
librarys extensive collections and many online resources), discipline-specific library guides, and the database
menu. All of these link from the library home page, http://www.lib.monash.edu.au.
n reference includes encyclopaedias, dictionaries, statistics, legislation and cases, handbooks and atlases.
Find them using Search
n journals articles and information on specialist topics, many of which can be accessed online via the library databases
n  ooks including textbooks and academic titles. Use Search to find them. An increasing number of books
b
are available as e-books
n  nline reading lists electronic versions of lecturers unit reading lists, including links to full text journal articles
o
and book chapters
n internet sites the library selects and provides access to academic quality internet sites via Search and the
library guides
n  atabases most heavily used for searching for journal and news articles. The full range of specialist
d
business and economics databases includes company information, industry reports, country reports, legal
materials, statistics and economic data. Access databases via the database menu or library guides
The following steps in the research process focus on the basic principles of database searching.

Step 4: Develop and use a search strategy

The most heavily used library databases provide access to journals and news articles, which are key information
sources for many assignments. Effective and efficient database searching depends on using an effective search
strategy. This involves planning the search in a systematic way and subsequently modifying the initial search to
extract the most relevant information.
As databases vary in content and focus, it is important to select the databases that are most relevant to your
topic. While different databases use different search interfaces, the search strategy development described
below is applicable to any database, and reflects the basic principles of effective database search design.
The search strategy process comprises seven steps:
1. State the topic
For example: Is employer monitoring of workplace e-mail justified?

2. Identify the key concepts

monitoring workplace e-mail
23
 3. List other ways of expressing these key concepts
For example:
n s ynonyms, including American terminology (e.g. mobile phones, cell phones)
n plural/singular (e.g. woman, women)
n  spelling (e.g. behaviour, behavior)
n  variations of a root word (e.g. strategy, strategic)
n  acronyms (e.g. CEO, chief executive officer)
Example synonyms or search terms
monitor(ing) spy(ing)
workplace employee(s)
e-mail email electronic mail

4. For each key concept, link its keywords with OR to widen the search.
For example:
monitor* or spy*
workplace or employee*
e-mail or email or electronic mail
The truncation symbol, * , will include variations of the word, e.g. searching for monitor* will find: monitor,
monitors, monitoring, monitored . (Some databases may use different truncation symbols check the online
help for the particular database.)

5. Link each key concept set with AND, to obtain records which contain at least one term from each set.
n  ND focuses or narrows the search increasing the relevance of the results
A
n the complete search statement to be entered in the database search engine is:
(monitor* or spy*) and (workplace or employee*) and (e-mail or email or electronic mail)
n AND and OR are referred to as Boolean operators, and such searches are referred to as Boolean searches

6. Evaluate the records retrieved from the search

n look at the records retrieved from your search. If no records, or very few, are found, check for spelling
mistakes in your search terms. Confirm whether the database is relevant to your topic (e.g. some
international databases may have only limited Australian content, or the database may not cover the time
period you are researching)
n identify any terms within the records (especially Subject terms or headings) that you could use to improve
on the initial search. Subject terms (sometimes called descriptors) describe the main content of the article,
and using them is a powerful way of focusing a search to obtain records of greater relevance to the topic
You should also assess the quality of the articles retrieved. Evaluation guidelines are covered in Step 5 of the
research process, below.

7. Modify the original search and evaluate the new results.

n in general, to focus the search more closely: reduce the OR terms (i.e. synonyms and related terms), or add a
further concept with AND. Consider limiting the search to a particular time period (e.g. the last 10 years)
n to broaden the search: increase the OR terms, or reduce the AND terms

Step 5: Evaluate the information

This section presents criteria for assessing the relevance and the quality of the information found, regardless of
its format (e.g. a book, journal article, news report, or web pages). This evaluation is the basis for planning the
next phase of the research.

Relevance and coverage

Does the material provide information relevant to the topic, and in the detail you need? Does it build on
your previous research, or just confirm what you found in other sources? Are there any references to further
potentially useful information? Are any new topic-related questions or issues raised in the material?
24
Intended audience
Information that is aimed at secondary students and the general public may not be at an appropriate level for a
university essay. Equally, some academic research may be too specific or specialised for your needs.
Currency
This refers to whether or not the source is up to date. This will be of particular importance if you need to research the
most recent developments in a field. In the case of a web site, is it still being maintained, or are many of the links broken?
Authority
Is the author a recognised expert in the field that you are researching? Is sufficient information presented about
the author to verify his or her expertise (e.g. is he or she a member of a relevant university department?)
Accuracy
Does the work contain obvious mistakes, or poor editing? Where possible, check the information presented for
consistency with other sources. Are the sources of information within the work acknowledged?
Objectivity
Look for any apparent bias in the work this may be evident in the presentation of extreme viewpoints and in
the use of emotive or derogatory language. Look also for omissions in information presented and information
that contradicts established facts.

Further criteria for evaluating academic material

Lecturers often require students to find and use information from academic journals (also referred to as scholarly journals)
and academic papers. Check articles or papers you intend to use in your assignment against the following criteria. The
more criteria a particular article or paper satisfies, the more likely it is to be acceptable for academic purposes.
Abstract, reference list or bibliography
Academic articles usually start with an abstract (summary) and end with a reference list or bibliography. The
reference list is usually extensive and may run to several pages. Each citation (acknowledgement of a source of
information) within the text should have a corresponding entry in the reference list.
Author affiliation, qualifications
Is the author affiliated to a university? If so, you may assume the article has some academic credibility. Are the authors
academic qualifications listed? Affiliation and qualification details are often found on the first page of an article, or at the
end of the article. In a book of readings there may be a separate section with brief details on the contributors.
Appearance
The appearance should be text based, with minimal or no illustrations. Advertising is limited to scholarly or
academic products and services, such as an upcoming conference, or new books in the discipline.
Format
The body of the document is divided into sections, such as Introduction, Literature Review, Methodology,
Results, Discussion, Conclusion, and Reference List. Tables, figures and charts may be included.
Voice
Academic writing commonly uses technical language relevant to the particular discipline and may report
empirical research, but it may also speculate on a theoretical issue. The writer assumes some discipline
knowledge and background on the part of the reader.
Length
Academic articles are usually substantial, i.e. eight or more pages.
Publisher
Often the publisher name can give you a clue as to the academic status of the document. For example, is the publisher a
university, professional organisation or other recognised authority producing research? Is the journal or book from a large
academic publishing firm? Ask at a library information desk if you have a question about a particular journal or publisher.

25
 Recommendation and peer review
Has the journal been recommended by your lecturer or by another recognised authority? Lecturers will often require
you to refer to peer reviewed journal articles in your assignments. Articles in peer reviewed academic journals have
been assessed, prior to publication, as being worthy of inclusion in the journal by experts in that academic discipline.
The use of peer review serves as an indicator of journal quality. Peer reviewed journals are sometimes referred to as
refereed journals. Ask at a library information desk if you are unsure whether a particular journal is peer-reviewed.

Textbooks and academic books

You will be required to refer beyond textbooks and prescribed readings, and consult academic books (also
referred to as scholarly books).
Textbooks provide an overview or introduction to a discipline (e.g. management) or a sub-discipline (e.g. human
resource management), usually arranged as individual chapters on specific topics. For example, a human resource
management textbook might include chapters on human resource planning, recruitment, and selection. Textbooks
often contain student activities, case studies, discussion questions and other learning materials. Textbooks are
designed to be introductory; their target audience is students, so they are not considered academic.
Academic books, in contrast to textbooks, provide a book length, in-depth discussion of a particular topic,
such as the book, The Collapse of the American Management Mystique. As their target audience is academics
such works do not contain student directed activities and exercises.
Like journal articles, academic books result from detailed research, evidenced by referencing and bibliographies.
Other evaluation criteria that apply to academic journals (as detailed above), such as voice, appearance,
publisher and author qualifications and affiliation also apply to academic books.
Some academic books comprise chapters or articles contributed by different academic authors and compiled
by an editor, which focus on a particular topic.
If you are unsure about whether a particular article or book meets the required academic standard, ask your
lecturer or tutor.

Recording and planning

Keep a record of your research progress (including databases used, search strategies and search terms, and
evaluation of search results) in order to effectively plan the next stages in your research. Identify the gaps that still
remain in the information you require, and potential leads to further information from your research so far. Based
on your evaluation, modify and repeat the previous steps in the research process as many times as necessary,
to systematically gather more information. It may sometimes be necessary to return to Step 1 of the process to
revise or refine your understanding of the topic. This repetition is fundamental to conducting research.

Step 6: Present your response

Report and assignment writing, oral presentations, plagiarism and referencing are covered extensively in other
sections of the Q Manual.
n It is important to maintain accurate citations of the material that you will refer to in your academic work.
Download or print out a copy of relevant database records to keep an accurate record of the full citation
details. EndNote software can be downloaded from the library web site to help you manage and use your
references. EndNote is highly recommended to students undertaking a thesis. The library runs regular
EndNote classes-for details refer to http://www.lib.monash.edu.au/.
n  s changes to internet sites can occur frequently, it is recommended that you print a copy of any sites or
A
material of special interest as you are conducting your search to ensure that you have all the relevant details,
including the URL and date that you accessed the material.
n  he library collections include guides to writing reports, assignments and theses, and on giving presentations.
T
Check Search for details. Learning skills advisers in the library can provide advice on planning and writing
assignments, presentation skills and referencing.

Step 7: Final evaluation

The key success criterion of your research is whether you have answered the question(s) set at
Step 1. It is also useful to consider your experience of the research process, by reflecting on such questions as:
26
n  hat have you learned about the process of searching for and using information?
W
n What information resources might be useful in future research (especially for assignments for other units)?
n  How might you improve the way you conduct future research?
By keeping a record of your research as you explore a particular topic you will not only be able to assess and
plan your research efforts, but also reflect upon and expand your knowledge and experience of using particular
information resources, and research techniques.

Using the internet for research

The internet presents particular challenges when conducting academic research because of its large and
continually expanding volume and variety of information, lack of any overall organisation or structure, and
extreme variation in information quality because practically anybody is free to add information to the internet.
Before attempting an internet search, check whether the particular information you need might be available in
the library databases. A wide range of academic-quality documents (especially journal articles) and data (e.g.
detailed company financial data, market research and analysis) can only be obtained from specialist databases,
to which the library subscribes for the use of Monash staff and students.
Academic databases are not accessible via a general (e.g. Google) internet search. They collectively provide a large
collection of discipline-specific, authoritative and up to date material that can be efficiently searched using powerful
search engines. The library databases can be accessed via the librarys home page: http://www.lib.monash.edu.au/.
The internet can be a useful source of information of an academic standard, especially where currency is
important (e.g. government reports, media releases, transcripts of speeches, podcasts of programmes,
statistics and academic working papers). Your lecturer or tutor may recommend particular internet sites or
resources relevant to the unit or your research topic.
Some further tips for productive internet research
n  evelop and use a search strategy, as you would when using a library database
d
n identify organisations that are recognised authorities on your topic, and go to their web sites (e.g. for
economics and finance topics, the Reserve Bank of Australia site includes research, publications, statistics,
media releases and transcripts of the Governors speeches)
n Google has an Advanced Search option (as do some other search engines). Choose it to search more
effectively and efficiently than is possible just using the default basic search. Read the search engine online
help to become familiar with its capabilities and the way it presents results
n use limits, such as date or domain, as appropriate. When searching for information from the Australian
government, specifying the domain gov.au , will restrict the search to only Australian government sites.
Similarly, limiting to edu.au focuses the search on Australian university and other educational sites
n try other search engines. The database of each search engine can represent only a part of the total content
of the internet, so by using more than one search engine you can widen your search
n searching Google Scholar (http://scholar.google.com/) for academic quality material can be a useful adjunct
to searching the databases
n be especially rigorous in evaluating the quality of material found on the internet. As a guide, refer to Step 5 of
the research process, Evaluate the information
n when you have found a useful site, check for links from that site to related sites, which are likely to provide
information of a similar quality to the original site
n beware of inadvertently wasting time while searching the internet. Sticking to a systematic search strategy will
help you to be focused and time efficient
References
Barker, E., Barrett, M., & Roberts, L. (2002). Working communication. Sydney, Australia: John Wiley & Sons.
Eisenberg, M. B., & Berkowitz, R. E. (1990). Information problem solving: The Big Six Skills approach to library and
information instruction. Norwood, NJ: Ablex Publishing.
Engle, M. (2011). Distinguishing scholarly journals from other periodicals. Retrieved from http://www.library.cornell.
edu/ okuref/research/skill20.html
27
 Chapter 4

Academic writing skills

In your studies in business and economics disciplines, you will do substantial amounts of writing in assignment
work. Writing is a significant part of assessment and develops your ability to communicate clearly and
appropriately in a range of settings. This is an important skill that meets the university and facultys learning
aims, and is needed for the workplace. Your Unit Guides and tutors will provide information about writing
requirements specific to your particular units.
In your writing, you must demonstrate your ability to integrate ideas and information and think critically about
the topic or issue. This means much more than just retelling or describing information. Integrating ideas and
information means appreciating that there is a range of views on any topic, and carefully considering these
views as you form your own response to a task. Being analytical means that you examine the details of the
topic, and the information that you read, rather than simply accepting the information. Critical thinking means,
for example, that you evaluate the writers points and evidence, and judge the value of material you read for the
purposes of your assignment task. You do this by assessing the material or datas contribution to your point of
view on the issue. For example, in everyday life, people have different opinions for different reasons about a film;
you also have an opinion about the film based on your own reasons; and you judge other peoples reasons.
Similarly, regarding an academic topic, each writer will have a position (a position is an opinion) plus reasons
and evidence supporting their position. As you read you must work out your own position among all these
others and collect supporting evidence. Which ideas and data do you think are valuable, or not, and why?

Characteristics of successful academic writing

Successful academic writing communicates your message clearly. The following questions will help you prepare
a successful assignment response. Ask yourself the following questions:
n Does my assignment answer the question/respond to the task?
n Is my assignment clearly structured?
n  oes my assignment express my position on the topic and is my assignment structured to support my
D
position?
n Does my assignment provide evidence for my position with references?
n Is my assignment coherent and does it present my position consistently and logically?
n Is my assignment expressed clearly in sentences and paragraphs?
In the following sections of this chapter, we discuss how to fulfil these requirements by working through a set of
steps:
n task analysis
n collecting sources
n reading, taking notes and planning
n drafting
n editing and proofreading

28
 The assignment process

Task analysis

You must address the assignment question. You need to be able to see the hidden details of
the task. University assignment tasks are rarely simple or straightforward. A quick read of
the assignment task is not enough. This will not reveal to you the complexities and subtleties
implicit (that is, expected but not stated) in the task. Task analysis is crucial because it
provides a direction for your research and development of a relevant response. Your ability to
write critically is based on your analytical understanding of the assignment task. The following
sample task demonstrates the steps for analysing a task.

Sample assignment task for management

The impact of the external environment on a managers actions and behaviours cannot be
overemphasised. However, there are forces in the internal environment that continue to
play a major role in shaping managers endeavours. Use the interaction between some of
the factors in both environments to explain how business organisations and managers are
facing the challenges of the new global environment. Support your answer with examples.

Step 1: Identify all the parts of the task

An initial analysis will indicate to you that the task above has two major sections. The context
is the setting or situation and is given in the first two sentences. The directions in the third
and fourth sentences of the task tell you what you must do. It is vital that you take note of the
direction words and phrases. You must do what these ask.

Step 2: Identify the key terms, directions and limits

You need to identify the key terms, the directions and any limits.
n the key terms: impact, external environment, internal environment, interaction, business
organisations, managers, challenges, new global environment
n the directions: use the interaction; explain; support your answer with examples
n the limits: some, both, business organisations and managers, challenges, new
As you can see, the task is actually quite complex and you need to address all the aspects
implied by the key words, directions and limits.

Step 3: Summarise the task

You can see that our response should have two major parts:
n  escribe the interaction of external and internal environment factors in the new global
d
environment
n explain how this interaction impacts on what a manager does in the new global environment
Descriptive writing would merely explain what external and internal environmental factors
are in the global business environment. This task requires us to discuss the more complex
issues of how the external and internal environment factors influence each other, and how this
interaction affects a managers role. Task analysis allows us to determine what research jobs
are required. Figure 5 tabulates the research jobs for this Management assignment.

29
 Figure 5: Research jobs
Figure 5: Research jobs
Figure 5: Research jobs
Key words Research jobs
(whatKey
you words
must know) Research jobs
(what you must know)
business organisations find sources defining business organisations
business organisations find sources
sources defining
defining managers
business organisations
managers find


managers find sources defining managers
internal environment factors find sources explaining internal factors
internal environment factors find sources explaining internal factors
external environment factors find sources explaining external factors
external environment factors find sources explaining external factors
the challenges of the global environment find sources explaining the challenges of the global
the challenges of the global environment find sources explaining the challenges of the global
context
interaction
interaction context
find sources explaining how the internal and external
find sources
factors explaining how
interact/influence theother
each internal andglobal
in the external
factors interact/influence each other in the global
environment
environment
Limits
(what youLimits
must choose)
(what you must choose)
challenges in the global environment choose which challenge/s you wish to discuss
challenges in the global environment choose
some factors

choose which
which challenge/s you wish
factors you wish to discuss
to discuss
some factors choose which factors you wish to discuss
business organisations and managers write about business organisations and managers
business organisations and managers write about
generally butbusiness
choose organisations and managers
specific examples to support
generally but choose specific examples to support
your points
your points
Directions
(what you Directions
must write about)
(what you must write about)
describe the interaction of internal and external read and take notes about the interaction (not just
describeinthe
factors theinteraction of internal and external
global environment read and take
separately) notes about
between internalthe interaction
and (not just
external factors
factors in the global environment
explain how this interaction impacts on what a
separately)
read between
and take internalhow
notes about andthe
external factors
interaction
explain how
manager doesthis interaction impacts on what a read and these
between take notes about
factors how on
impacts themanagers
interactionin the
manager does between
global these factors impacts on managers in the
environment
global environment

Collecting sources
Collecting
Collecting sources
sources
You should try to form a succinct summary of your task as we have done above. This directs you to
Youtype
You
the should
should try
try to
toform
formayou
of information asuccinct
requiresummary
succinct summary
and of your task
of you
provides your askey
task
with we have
asterms done
we have above.
done
for your This
above.
library directs you to you
This directs
search.
the type of information you require and provides you with key terms for your library search.
to the type of information you require and provides you with key terms for your library search.
Figure 6: Collecting sources
Figure6:
Figure 6:Collecting
Collectingsources
sources

Where to search
Where to search
Background reading (this is not your own research as it has been provided for you):
Background
textbook
reading (this is not your own research as it has been provided for you):
textbook
lecture notes
lecture notes
reading list
reading list

Reading specific to your assignment (your own research):

Reading

to your assignment (your own research):
specificcatalogue
library Search
library Search catalogue
online databases
online databases
Internet sources of academic value
Internet sources of academic value

IfIf you
you are notsure
are not surehow
howtotododo library
library searches,
searches, factorfactor
time time into schedule
into your your schedule
to learn.toContact
learn. Contact
a
If librarian
you arefor
alibrarian not
for sure how
advice
advice ortoregister
do library
or register searches,
online
online factor
through
through your time
your into portal
my.monash your schedule
my.monash portal
for to learn.
for
a library Contact
a library
class. class.a for
Searching
librarian for
relevant advice
andfor or register
academically online through
acceptable your
sources is amy.monash
required portal
skill for a library
which class. Searching for
Searching relevant and academically acceptable sources is a you will need
required skillthroughout
which youyour
relevant and academically acceptable sources is a required skill which you will need throughout your
will
studies.
need
studies.throughout your studies.

Reading, note taking and planning your writing

At the same time as you do your reading, you need to synthesise your note taking. The notes
you take as you read should be in skeleton form; that is, use symbols, abbreviations, key
words, synonyms, diagrams and short phrases as much as possible but do not copy from
the original sources unless absolutely necessary (for example, if you plan to analyse the quote
itself in detail). Use your own words to record information and to make your own comments on
30
the information as you go. Your notes and comments are your interpretation of what you read.
Remember to record the author and page number beside every note you take. This becomes
really important as you add ideas or data from different sources to your notes. Synthesising
your notes from different sources requires combining and grouping notes about particular
ideas or data to suit the different sections of your response to the assignment task.
You develop your own position for your assignment through reading, integrating and thinking
about other views in the literature, or from analysing data. To do this, keep your task in mind
as you are reading, taking notes or interpreting data. At the back of your mind, ask yourself
what the information means for your response to the task. How does the information shape
your viewpoint on the topic or issue? That is, what is your position?

Argument: What is a position?

Position is an academic word for opinion. However, there is a significant difference between
a personal opinion and an academic position. You may have a personal opinion on any topic
with or without evidence, and your opinion may be logical and rational or not. An academic
position is the considered result of research. Brick (2006, p.16) identifies several features of an
academic position. It is:
n logical (part of a formal system such as an argument see Chapter 5 Essay for further
details regarding argument)
n rational (carefully reasoned and can be verified via evidence)
n impersonal (not subjective)
n precise (not a wild generalisation)
n qualified (scope is limited appropriately)
When you have completed your reading, notetaking, analysis and thinking on the topic, try to
express your position in a single sentence. Your position provides a focus for your response to
the task or question.

Argument: Supporting your position with reasons

Your position statement functions as a signal for your reader. The body of the assignment then
provides an argument which defends the position in detail. Major supporting claims (reasons
for the position) are developed as the major stages of the argument. If you are using headings,
the reasons form the headings. Each reason is the focus of one paragraph. Evidence from
your reading or data is used to support every reason. You should also comment on the
evidence you include, focussing on the value of the evidence for the particular reason the
evidence supports.

Argument: Evidence
In the same way that you need to support your position with convincing reasons, each of
those reasons also needs support. This is the evidence you collect during your research. You
may choose from various types of evidence. For example, evidence could be in the form of
statistics or other data; examples; research findings from experts in the field; or quotes from
experts in the field. However, to be convincing in an academic text, evidence needs to be:
n relevant to the particular reason it is supporting. Your evidence should clearly support your
reasons for your position
n specific, not general. Avoid general statements. For example, in Economics, numbers, data
or statistics provide precise information; while in Marketing, concrete examples provide
specific evidence of the application of theory to the real world
n academically acceptable. Although you might utilise non-academic sources such as
government documents, business reports or company documents, the majority of your
evidence should come from academic texts and academic research
n evaluated. You should always comment on the value (or otherwise; for example, if rebutting
another writers argument) of the evidence you have selected
31
 Planning your writing

The more carefully you plan your writing, the more logical your writing will be- and the easier
it is to control your draft. Planning may occur gradually at the same time as reading and note
taking, or as a separate stage. It will help you to organise the reasons for your position as well
as organise the evidence to support the reasons for your position.
Sample plan
Study the following plan for the Management essay. Note how the major part of the body
of the essay discusses the interaction of external and internal environmental factors and the
managers role. Rather than merely describing the environments, the essay is responding
to the complexity embedded in the task, which is the interaction of the internal and external
environments in a managers role.
Introduction
one or two sentences each:
n global environment and organisations (background)
n external and internal environments and managers (scope)
n analyse impact of global situation on managers (purpose)
n managers not responding effectively to global situation (position)
Body
brief paragraph (setting the scene):
n nature of global environment
n purpose of organisations and role of managers
n nature of external and internal environments
argument paragraphs:
n interaction of relevant external and internal environment factors
n effects on managers endeavours
n examples integrated into the argument
Conclusion
n 
complexity of global crisis preventing effective managerial decision-making (reformulate position)
n 
effects/implications for the future (significance/implications/impact).

Drafting

Structure
You need to communicate your response clearly to your reader. Clear organisation of your
ideas will facilitate this. In general terms, many forms of communication are structured along
the following lines. While there are differences in some structural aspects of an essay, a report,
a response to a case study or a Masters or PhD thesis, generally speaking, the following basic
structure applies to all: introduction, body and conclusion.
Introduction
n  rovides some background sentences on the topic
p
n introduces the purpose of the written piece
n states the writers position on the topic
Body
n  ay include headings for different sections in the body
m
n if necessary, defines the terms, or provides brief background paragraphs on the key aspects
of the issue or topic
32
n  resents the argument in logical steps
p
n clearly states the main point of each paragraph
n presents supporting sentences in logical order
n supports each point with specific evidence
Conclusion
n restates the writers position in light of the material discussed in the body
n provides a sentence or two about the implications of the argument presented and/or future
directions
Sample introduction
Study the Introduction below from a report for the unit, Econometrics and Business Statistics.
Note how the ideas are organised and compare this with the suggestions for an introduction
that we have provided above. The introduction:
n  egins with background sentences on the topic (underlined)
b
n explains the purpose of the report (italics)
n presents the students position on the issues, derived from analysis of the data which is
presented in the body of the report. (bold)

The Millennium Development Goals aim to focus the efforts of the world community
on achieving significant, measurable improvement in peoples lives. Some of the goals
are to combat HIV/AIDS and tuberculosis. The purpose of this report is to analyse the
following three variables: female prevalence of HIV, children orphaned by HIV/AIDS, and
incidence of TB. These are investigated in countries of the three regions across the world:
Latin America and Carribean (R 1), South Asia (R 2) and Sub-Saharian Africa (R 3). The
analysis indicates that the infectious disease situation in Sub-Saharian Africa is
much worse than that of the other two regions.

The position is usually stated in the last sentence of the introduction.

Presenting a consistent and logical response in the body

The body of a text is where the reasons for a position are detailed, along with supporting
evidence for the reasons plus comments on the significance of the evidence. Each paragraph
in the body should deal with one reason. In longer texts, a single reason may require several
paragraphs to develop.
It is important that your response to your assignment task flows coherently, and that your reader
can follow the argument you are presenting. Your ideas need to be organised logically through the
body; for example, your ideas can begin from a general perspective and move to that of a more
specific view, or in order of significance, or positive points and negative points. There are many
patterns of organisation; you need to choose the pattern which best suits your assignment.
In some cases you may be required to use subheadings through the body section; consult
your unit guide or tutor.

Paragraph structure
Generally speaking, a paragraph includes a major reason stated in a topic sentence, followed
by supporting sentences with discussion and explanation of the major reason. The literature
or data is brought in by the writer as evidence supporting the major reason. Comments on
the evidence and evaluation of the ideas in the paragraph are also part of a good academic
paragraph. In a concluding sentence, you may evaluate the role of the paragraph in providing
convincing support for your argument; or provide a transition to the next paragraph (or both).
A less successful paragraph does not have a main point. It merely gathers evidence from the
literature or data, but does not explain explicitly to the reader the overall significance of the
evidence. There is no writer comment or perspective.

33
 Example paragraph

Study the paragraph below from an essay for Management. Note how the source material supports,
or is evidence for, the paragraphs main point. Note how the students evaluation is included in the
Example
paragraph.paragraph

Topic sentence
One of the most essential parts of the internal environment of an organisation is the organisational
giving a reason
supporting culture. Robbins, Bergman, Stagg & Coulter (2000, p. 92) claim that strong organisational cultures
the writers correlate positively with high business performance. However, Hellriegel, Slocum & Woodman
position.
(1991, p. 528) argue that the type of culture may be regarded more important than the strength
of the culture in terms of organisational performance. Numerous definitions of corporate culture Writers voice
have been formulated over time. Typically, these definitions encompass several key components or comment
Use of supporting such as corporate vision and shared values (Sadri and Lees, 2000, p. 853) as well as
evidence from shared behaviours and cultural symbols (Hellriegel, Slocum & Woodman, 2001,p. 513). Many
sources Supporting
organisations have a dominant culture (Sadri & Lees, 2001, p. 853) as well as many subcultures evidence
(p. 853) that are inconsistent with the dominant culture, but nevertheless ought to identify with the
dominant corporate values. It is important to clarify the relationship between national culture and
organisational culture as well. Wood (2001, p. 391) argues that organisational culture frequently
derives from national culture (p. 391), but it is nevertheless unique in its own way. From the
above, it may be deduced that the national culture and the organisational culture strongly interact
Student writers through employees and that understanding national cultures is essential in understanding specific
evaluation
organisational cultures.

In summary in the above paragraph:

In summary in the above paragraph:
the writers voice, or comments run(s) through the paragraph above
n

tthe
he writer
writers
hasvoice, or comments
expressed a perspectiverun(s)
at thethrough
beginningthe paragraph
of the paragraphabove
n
tthe
he writer
writercomments
has expressed a perspective
on the references at contribution
and their the beginning
to theofdiscussion
the paragraph
the
This
n writer
is an comments
indication onand
of critical theanalytical
references and
thinking. their contribution to the discussion
This is an indication of critical and analytical thinking.
Referencing
Referencing
If you take ideas or data from a text, you must reference the source. This principle applies even if
you express the ideas in your own words. See Chapter 10 Referencing for details about the APA
Ifreferencing
you takesystem
ideas you
or data from atotext,
are required use.you must
Failure reference the
to acknowledge yoursource.
sources This principle applies
of information
even if you express
is plagiarism, the ideas
and is a serious in your
offence in theown words.
university. SeeSee Chapter
Chapter 10 Referencing
9 Academic for details about
Integrity for an
explanation of plagiarism.
the APA referencing system you are required to use. Failure to acknowledge your sources of
information
Direct quotes is plagiarism,
may be used in and is a serious
your writing, offence
but should in thetouniversity.
be limited See
less than ten perChapter 9 total
cent of the Academic
word count.
Integrity forYour examiners want
an explanation of toplagiarism.
read your interpretation of, and comments on, the literature you
have read.
Direct quotes may be used in your writing, but should be limited to less than ten per cent of
Framing
the total wordintext referencing
count. Your examiners want to read your interpretation of, and comments on,
the literature
There is a rangeyou havethat
of ways read.
writers can integrate references in their writing, and we explain some of
these below. In the examples below, note how the author of the information cited is given prominence,
Framing
followed byintext referencing
the writers paraphrase (own words) of the source.

There is prominent
Author a range of ways that
(first) writers
intext can integrate references in their writing, and we explain
referencing
some of these below. In the examples below, note how the author of the information cited is
given prominence, followed by the writers paraphrase (own words) of the source.
Examples

Robbins, Bergman, Stagg and Coulter (2000, p. 92) claim that strong organisational
Authorcultures
prominent
correlate(first) intext
positively with referencing
high business performance.
ExamplesHowever, Hellriegal, Slocum and Woodman (1991, p. 528) argue that the type of culture
may be regarded more important than the strength of the culture in terms of organisational
Robbins, Bergman, Stagg and Coulter (2000, p. 92) claim that strong organisational
performance.
cultures correlate positively with high business performance.
In the two examples above, the author is cited first APA style followed by the information. When citing
However,
the author first, Hellriegal,
try to vary Slocum
the reporting verbs,and Woodman
and choose verbs(1991, p. 528)
that convey argueforthat
meaning; the type of
example,
claim culture
distancesmay be regarded
the writer more important
from the source; than the
argue indicates that strength
this idea isof theof culture
part in terms of
a considered
argument developed by performance.
organisational the source. See Appendix B for a list of reporting verbs and when to use
them. All intext references also need to be recorded in full in a Reference List at the end of the text.
In the two examples
See Chapter 10 for details. above, the author is cited first APA style followed by the information.
When citing the author first, try to vary the reporting verbs, and choose verbs that convey
meaning; for example, claim distances the writer from the source; argue indicates that this
idea is part of a considered argument developed by the source. See Appendix B for a list of
reporting verbs and when to use them. All intext references also need to be recorded in full in 35
a Reference List at the end of the text. See Chapter 10 for details.

34
 Information prominent intext referencing
Note the way the references are used in the following excerpts in which the writer has
paraphrased in their own words the information from the references. The information itself
is given prominence (by putting it first) in this type of referencing, with the source cited APA
style after the information. The writer chooses whether the author or the information is more
important and should therefore be presented first.
For example, IKEA uses door-to-door distribution of its catalogue to target particular
market segments on the basis of information acquired from credit card data (Gray,
1999).
It also has a web site that strikes a balance between being an advertising/marketing
showpiece and one that is functional where customers can view products, take a virtual
tour through display rooms and buy online (Mower, 2001).
As a result, IKEA has become extremely well known in Australia, despite its small
number of outlets (Lloyd, 2003).
IKEAS most important means of communicating with its customers, however, is its
stores (Marsh, 2002).
All intext references also need to be recorded in full in a Reference List at the end of the text.
See Chapter 10 for details.

Academic writing style

Academic writing has various features which make it different from everyday language. Academic writing is:
n formal
n impersonal
n uses selected grammar patterns
n formal signalling and connectors
n formal cohesion techniques
Writing style is developed over time with practice. If you are new to academic writing style, factor time into your
schedule to learn. Find, highlight and learn language patterns and expressions used widely in academic sources
in your field and gradually improve your own writing by incorporating such language patterns. As with all skills,
it is better to begin improving your writing in your first year rather than still being a beginner later. Ensure you
allow several weeks for drafting assignments so that you can focus on making your ideas clear through careful
attention to grammar and vocabulary and to mechanics such as spelling and punctuation. Visit the online
resources via the library home page at http://lib.monash.edu/ or contact a learning skills adviser for advice.

Formal academic language

The writing style (or register) in university studies is formal, rather than informal. While you
may use colloquial or idiomatic expressions in your casual speech, this is not appropriate
in assignment writing. You need to use precise, formal vocabulary at all times. Have a good
dictionary and thesaurus available whenever you are writing. Learn to use them effectively.
Do not rely exclusively on the synonyms option available with your word processor, as it is
designed for everyday English, not academic English.

35
 Study
Study
Study the
the examples
theexamples below
below of
examples below ofinformal
of informal
informal and formal
and
and register
formal
formal register
register
Figure 7:7:Informal
Figure Informal and formalregister
and formal register
Colloquial
Colloquial
Figure 7: Informal and formal register
or spoken
or spoken
language
language
is not suitable. Informal Formal
is not suitable. Informal Formal
Around you, you can see lots of kinds of There are various modes of communication
Around you, you can see lots of kinds of There are various modes of communication
communication of businesses, eg., ads that an organisation can utilise; for example,
Do not use communication of businesses, eg., ads that an organisation can utilise; for example,
Do not use on TV, internet, newspapers, radio, advertising through television, internet,
personal pronouns on TV, internet, newspapers, radio, advertising through television, internet,
personal pronouns catalogues and promos in shops. newspapers, magazines, radio, catalogues
I, you, we. catalogues and promos in shops. newspapers, magazines, radio, catalogues
I, you, we. and promotion in stores themselves.
and promotion in stores themselves.

Do not use
Do not use
abbreviations or
abbreviations or The organisational culture would have to One of the most essential parts of the
contractions such The organisational culture would have to One of the most essential parts of the
contractions such be the top bit of the internal environment of an internal environment of an organisation is
as dont or cant.
as dont or cant. be the top bit of the internal environment of an internal environment of an organisation is
organisation. the organisational culture.
organisation. the organisational culture.
Precise terms
Precise terms
should be used.
should be used.
This vocabulary
This vocabulary
is too informal and
is too informal and
too vague.
too vague.

Impersonal
Impersonalstyle
style
Impersonal style
TheThe
tone ofofyour writing should
should beobjective.
objective. This means that you rarelyfirstuse first person
The tone
tone of your
your writing
writing should be
be objective. This
This means
means that
that you
you rarely
rarely use
use first person
person pronouns,
pronouns,
pronouns,
such as such
I and as I
we.
such as I and we.
and we.
ForFor instance:
instance:
For instance:
Figure 8: Personalised and objective expression
Figure 8: Personalised
Figure 8: Personalised andand objective
objective expression
expression
Personalised expression Objective expression
Personalised expression Objective expression
I found that there were several views in the Several views on the topic are postulated in
I found that there were several views in the Several views on the topic are postulated in
literature on the topic. the literature.
literature on the topic. the literature.
I think that It seems that
I think that It seems that
Evidence suggests that
Evidence suggests that
The situation appears to be that
The situation appears to be that

Academic
Academicgrammar
grammar
Academic grammar
Verb
Verb tenses
tenses
Verb tenses
There
There areare
There are conventions
conventions regarding
regarding which
conventions regarding whichverb
which tense
verb
verb tense to
to use
tense where
to use
use in
in academic
where
where writing.
in academic
academic Although
writing.writing. other
AlthoughAlthough
other
tenses occur, the
the three most common tenses
tenses in academic writing
writing are
are present simple, past
past simple and
other tenses
tenses
present
occur,
occur,
perfect. Use
the
three three
most
verb
most
common
tenses
common
consistently
intenses
to
academic
ensure
in academic
smooth flow of
writing
present are present
simple,
expression. Briefly,
simple,
simple
use
and
present perfect. Use verb tenses consistently to ensure smooth flow of expression. Briefly, use present present
past simple
simple and present perfect. Use verb tenses consistently to ensure smooth flow of
for:
simple for:
expression. Briefly, use present simple for:
referring to
referring to a
a source
source text
text (e.g.
(e.g. Smith
Smith (2011)
(2011) states that; Ling
states that; Ling (2004)
(2004) explores the nature
explores the nature of;
of;
n referring

As
to a source
As Northingham
Northingham text
and
and
(e.g.
West
West
Smiththere
suggest,
suggest,
(2011)
there states that; Ling (2004) explores the nature
is)
is)
of; As Northingham and West suggest, there is)


stating
stating facts
facts (e.g.
(e.g. The
The rate
rate of
of increase is significant.)
increase is significant.)
n stating facts (e.g. The rate of increase is significant.)
implications
implications of
of results
results (e.g.
(e.g. The
The results indicate that)
results indicate that)
implications of results (e.g. The results indicate that)

n
conclusions (e.g. Further research is required)
conclusions (e.g. Further research is required)
n conclusions (e.g. Further research is required)
UseUse
Use past
past
past simple
simple for
simplefor an
foran action
action or
an action or event
or eventat
event atata
aaspecific, definite
specific,
specific, time
definite
definite in
in the
time
time past,
in the
the or
or when
past,past, discussing
or when
when discussing
discussing
another researchers work (Literature
(Literature review)
another researchers
another researcherswork
work(Literature review)or
review) ororwhen
whenreporting
when reporting
reporting your method
your
your method
method or
or results:
or results:
results:
n
literature
literature review(e.g.
review
literature review (e.g. Smith
(e.g. Smith argued)
Smith argued)
argued)
n reporting
reporting methods
methods
reporting (e.g.
methods(e.g. 347
347 managers
(e.g. 347 managerswere
managers were
were interviewed.;
interviewed.; Smith
interviewed.; statistically
Smith
Smith modelled
statistically
statistically modelled the
modelled
the
thefrequency
frequency
frequency of)
of)
of)
n
reporting
reporting results(e.g.
results
reporting results (e.g. Levels
(e.g. Levels of
Levels of productivity
ofproductivity
productivityincreased)
increased)
increased)
n history
history (e.g.
(e.g.
history In
(e.g.In 2005,
In2005, the
the Accounting
2005, the AccountingStandards
Accounting Standards
Standards were
were altered.)
were altered.)
altered.)

36
37
 Use present perfect for an action or event in the past at no specific point; for a past action or
Use present perfect for an action or event in the past at no specific point; for a past action or event
event with current consequences; for change; or to indicate importance or controversy:
with current consequences; for change; or to indicate importance or controversy:
n

aa past
pastaction
actionororevent
event with current consequences (e.g. The organisation has managed the
with current consequences (e.g. The organisation has managed the crisis
crisis successfully)
successfully)
cchange
hange(e.g.
(e.g.Revenue hashas
Revenue increased substantially)
n
increased substantially)
n

eemphasising
mphasisingcurrent
current relevance or continuing debate (e.g. Godfrey et..al. have emphasised
relevance or continuing debate (e.g. Godfrey et..al. have emphasised that
that modern
modern financial
financial theory
theory ; ; Samson
Samson hasthe
has modified modified
conceptthe concept of )
of )

Passive and
Passive andactive
activesentence
sentence constructions
constructions
Whileyou
While youshould
shoulduseuse a combination
a combination of active
of active and passive
and passive sentencesentence
structuresstructures in your
in your writing, writing,
active
active constructions
constructions are preferred.
are preferred. Note thebetween
Note the difference difference between
active active
and passive and passive
sentence sentence
structures
below:
structures below:
Figure 9: Passive and active construction
Figure 9: Passive and active construction

Passive sentence construction Active sentence construction

The financial process was controlled by the The accountant controlled the financial
accountant. process.

Startthe
Start thesentence
sentence with
with the the
more more important
important information.
information. If the important
If the important information
information is who did is who
did something
something put theput the subject
subject first (e.g.first
the(e.g. the accountant)
accountant) and use activeandconstruction.
use active construction.
If the important If
the important
information is theinformation
idea or event the idea
is (e.g. or eventprocess),
the financial (e.g. theputfinancial
it first andprocess),
use passiveputconstruction.
it first and
Passive construction
use passive focussesPassive
construction. on the concept (The financial
construction focussesprocess)
on theorconcept
event, not(The
who financial
was involved;
while active constructions emphasise the agent (The accountant). Use passive sentence construction
process) or event, not who was involved; while active constructions
if the subject is not relevant (e.g. in the methods section of a report) or is unknown.
emphasise the agent
(The accountant). Use passive sentence construction if the subject is not relevant (e.g. in the
methods
Formal signalling andsection of a report) or is unknown.
connectors
An important part of your writing is the use of signalling or sign-posts, and connective words and
Formal signalling and connectors
phrases. Signalling explains briefly to the reader the direction and purpose of pieces of information.
For instance, signalling or sign-posting may include statements such as:
An important part of your writing is the use of signalling or sign-posts, and connective words
and
before discussing
phrases. , it isexplains
Signalling necessary to define
briefly thereader
to the terms the direction and purpose of pieces of
information.
For
following the instance,above
explanation signalling
of theor sign-posting
nature of . and may include
its effects statements
on , discussionsuch as: focus
can now
n onefore
b discussing , it is necessary to define the terms

n followingwords
the explanation
Connective and phrases above
can helpofyour
the reader
naturetoofunderstand
. and itstheeffects onthat
thinking underpins
, discussion
yourcan
now For
writing. focus on
instance:
Connective
then, next, words and since
after, while, phrases
(timecan help your reader to understand the thinking that underpins
connectors)
your writing. For instance:
therefore, consequently, as a result (cause/effect connectors)
n then, next, after, while, since (time connectors)
in addition, moreover, furthermore, similarly (connectors adding ideas)
n therefore, consequently, as a result (cause/effect connectors)
but, conversely, nevertheless, however, although (connectors contrasting ideas)
n in addition, moreover, furthermore, similarly (connectors adding ideas)
Look
n  at conversely,
but, academic articles and bookshowever,
nevertheless, to find examples of connectors,
although (connectorsandcontrasting
try to use them in your own
ideas)
writing.
Look at academic articles and books to find examples of connectors, and try to use them in
Cohesion your own writing.

There are various techniques for ensuring your writing is cohesive, or well connected, for example:
Cohesion
repetition of key words
There

are various techniques for ensuring your writing is cohesive, or well connected, for
use of substitutes such as synonyms, pronouns, summary phrases
example:

rpunctuation
n  epetition of key words
n use of substitutes such as synonyms, pronouns, summary phrases
n punctuation
37
 Example: repetition of key words
Passive and
Example: activeofsentence
repetition constructions
key words

Passive andyou
While active sentence
should constructions
use a combination of active and passive sentence structures in your
writing, do not overuse the passive construction. It can lead to blandness in your writing.
While you should use a combination of active and passive sentence structures in your
Awriting,
majority of active constructions in a text is preferred. Note the difference between active
do not overuse the passive construction. It can lead to blandness in your writing. A
and passive
majority sentence
of active structures
constructions in abelow:
text is preferred. Note the difference between active and
passive sentence structures below:
Example: use of substitutes and alternative expressions
Example: use of substitutes and alternative expressions
Target Markets, Positioning, and Segmentation
Target Markets, Positioning, and Segmentation
Not everyone likes the same cereal, restaurant, college, or movie. Therefore, marketers
startNot
byeveryone likesmarket
dividing the the same
intocereal, restaurant,
segments. Theycollege,
identifyorand
movie. Therefore,
profile groups ofstart by
distinctmarketers
dividing the market into segments. They identify and profile distinct groups of buyers who might
buyers who
prefer or mightvarying
require preferproduct
or require
andvarying product
service mixes by and servicedemographic,
examining mixes by examining
psychographic,
demographic,
and behaviouralpsychographic,
differences amongandbuyers.
behavioural differences among buyers.
After identifying market segments, the marketer decides which present the greatest
After identifying
opportunities- market
which are itssegments, the marketer
target markets. For each, thedecides which present
firm develops a marketthe greatest
offering that it
opportunities-
positions in thewhich
mindsare its target
of the markets.
target buyers as delivering the firm
For each,some develops
central a market offering
benefit(s).
that it positions in the minds of the target buyers as delivering some central benefit(s).
Source: Kotler & Keller (2011) p.32.
Source: Kotler & Keller (2011) p.32.
Figure 10: Common errors to avoid
Figure 10: Common errors to avoid
avoid do
avoid wont; cant; didnt; havent will not; cannot; did not; have not
contractions Export figures wont improve until the Export figures will not improve until the
economy is stronger. economy is stronger.
avoid informal notany 1. no
negatives The analysis didnt yield any The analysis yielded no new results.
2. notmuch 2. little
The government allocated little funding
The government didnt allocate much finding to the program.
to the program.
3. few
3. not many This problem has few viable solutions.
This problem doesnt have many viable
solutions.
avoid multi-word This method will sort out the problems. This method will solve the problems.
verbs; choose We need to break down the problem into We need to analyse the problem.
formal verbs smaller parts.

avoid run-on etc; and so on; and so forth These microchips can be used in robots,
expressions These microchips can be used in robots, CD CD players and other electronic devices.
players, etc.
avoid you: You can see the results in Table 2. The results can be seen in Table 2.
avoid direct What can be done to lower costs? It is necessary to consider ways to lower
questions costs.
avoid placing Actually, very little is known about place the adverb within the verb
adverbs in the This model was developed by Smith Very little is actually known about
wrong position originally. This model was originally developed by
Smith.

Editing and proofreading

Editing and proofreading
It is important to understand that writing is a process. Once you have completed a rough draft,
you need to check that your ideas are clearly expressed, and that your writing is grammatically
It is important to understand that writing is a process. Once you have completed a rough draft, you
accurate.
need Youthat
to check canyour
check thisarebyclearly
ideas having someoneand
expressed, read over
that youryour piece
writing of work pointing
is grammatically out
accurate.
areas
You and
can sentences
check wheresomeone
this by having your ideas areover
read unclear. You can
your piece alsopointing
of work read it out
aloud, and
areas andwhen you
sentences
are listening
where to itare
your ideas youunclear.
can often
You pick up mistakes,
can also such
read it aloud, andaswhen
incomplete sentences.
you are listening to it you can often
pick up mistakes, such as incomplete sentences.
38
 Ensure
Ensure youyoucorrect
correcterrors
errorsin in your
your finalfinal draft,
draft, that that
youryour
WordWord dictionary
dictionary is English
is set to set to English
(Australia), and
(Australia),
that you spelland thatthe
check youfinal
spell check the
document. final document.
However, be aware thatHowever,
computerbe spelling
aware thatand computer
grammar
checkersand
spelling are limited
grammar because they are
checkers are designed for basic,they
limited because not academic,
are designeduse.forIf you rely not
basic, exclusively
on computer checkers you will only produce basic, not academic, writing. It is your responsibility to
academic, use. If you rely exclusively on computer checkers you will only produce basic, not
correct all errors; a truly professional document has zero errors. Allow a break of several days so that
academic,
you see yourwriting. It is objectively
work more your responsibility
and then to correct
spend two all errors;
or three a truly
days professional
editing document
and proofreading in
has zero
detail. errors. Allow
In particular, a break of several days so that you see your work more objectively and
this means:
then spend two or three days editing and proofreading in detail. In particular, this means:
Figure 11: Editing & proofreading
Figure 11: Editing & proofreading
Edit Check the details
Argument Your position is clearly stated; reasons for position are given; logical organisation of reasons;
convincing evidence
Logical One major reason per paragraph; logical pattern or organisation (order of significance, cause-
development effect; positive-negative; etc)
Structure Introduction (background, scope, rationale, definitions, position)
Body (separate paragraph for each main idea; every paragraph has a topic sentence;
supporting sentences relevant to topic sentence, specific evidence e.g. statistic, study, quote,
example, evidence is academically acceptable, all sources referenced)
Conclusion (relevant to the position; draws argument together effectively; significance or
implications of argument)
Proofread Check the details
Academic style formal; impersonal style; signals & linking; qualifying & boosting; formal vocabulary; cohesion
and connections within and between sentences; substitution (synonyms, reference words,
transition signals); quoting; paraphrasing
Grammar sentence types; no fragments; correct nouns and articles; correct subject verb agreement;
correct collocation; verb tenses; word form
Spelling read backwards word by word to isolate spelling
Punctuation commas; apostrophes; semicolons; full stops; spacing
Referencing capitals; italics; punctuation; spacing
Presentation margins; body and block text; font; line spacing; title page; consistent headings; graphics and
captions; word count (see Appendix C)

Checklist for academic writing skills

Checklist for academic writing skills
n respond to the assignment question/task. Analyse the task so that your response is relevant, effective and creative
respond to the assignment question/task. Analyse the task so that your response is relevant, effective and creative
n read and synthesise views on the topic so that you develop your own position
read and synthesise views on the topic so that you develop your own position
n ensure that the reasons for your position are clearly stated in topic sentences for paragraphs. Use data/
ensure that the
evidence reasons
from for your position
the literature are clearly
to support stated in topic sentences for paragraphs. Use data/evidence from the
your reasons
literature to support your reasons
n limit a sentence to a single idea. Use simple sentences for strong claims; compound sentences for ideas
limit
ofaequal
sentence
valueto (e.g.
a single idea. ideas,
adding Use simple sentences
sequencing for strong
ideas, claims; ideas);
contrasting compoundandsentences
complex for ideas of equal
sentences valuea
to create
(e.g. adding ideas, sequencing ideas, contrasting ideas); and complex sentences to create a hierarchy with one part of
hierarchy with one part of the more important than its supporting parts
the more important than its supporting parts
n ensure that pronouns are clear
ensure that pronouns are clear
n be aware that different settings have different expectations for written and oral communication. Learn to
be identify
aware that
anddifferent
respond settings have different
appropriately expectations
according to the for written and oral communication. Learn to identify and
setting.
respond appropriately according to the setting.
n different disciplines in Business and Economics have different preferences for written communication (e.g.
different
essaydisciplines in Business
style, report and study
style, case Economics
style).have different
Learn preferences
to identify for written
and respond communication (e.g. essay style,
appropriately
report style, case study style). Learn to identify and respond appropriately
n the writing skills you learn and refine during your degree will be transferrable after graduation
the writing skills you learn and refine during your degree will be transferrable after graduation

References
References
Brick, J. (2006). Academic culture. Sydney, Australia: NCELTR.
Kotler,
Brick, P, & Keller,
J. (2006). K.L.culture.
Academic (2011).Sydney,
Marketing management
Australia: NCELTR. (14th ed.). Boston, MA: Pearson.
Kotler, P, & Keller, K.L. (2011). Marketing management (14th ed.). Boston, MA: Pearson.
39
 Chapter 5
Chapter 5

Writing essays
Writing essays

Although the
Although theinformation
informationcontained in this
contained in chapter is generally
this chapter accepted
is generally practice, practice,
accepted you are advised to consult
you are advisedwith
to your tutors
consult
and/or Unit Guide regarding any specific expectations for your work.
with your tutors and/or Unit Guide regarding any specific expectations for your work.
You will
You will be
berequired
requiredtoto
write essays
write in many
essays of your
in many of units.
your The primary
units. purpose purpose
The primary of an academic
of an essay is to present
academic theto
essay is
perspective you have formed from your research or analysis on the issue or topic. Academic writers state their point of view,
present the perspective
perspective, or position, onyou have
a topic formed
and providefrom your toresearch
evidence support or
thatanalysis
position.on theneeds
This issuetoor
betopic. Academic
presented writers
as a series of
state their
logically point
linked of view, perspective, or position, on a topic and provide evidence to support that position. This
reasons.
needs to be presented as a series of logically linked reasons.
Figure 12: Structure and argument
Figure 12: Structure and argument
Structure elements of structure and argument argument
Introduction Introduce the topic
Background/context
Rationale
Scope
Key terms
Outline of essay
Statement of position Your position
Body Paragraph 1 Your argument
Reason 1 [your voice] = Topic Sentence (the reasons for your position plus the supporting evidence
Supporting evidence 1 (reference) +comment[your voice] for each reason plus comments on the evidence)
Supporting evidence 2 (reference) +comment[your voice]
Supporting evidence 3 (reference) +comment[your voice]
Your evaluation [your voice]
Optional transition sentence to next paragraph

Paragraph 2
Reason 2 [your voice] = Topic Sentence
Supporting evidence (reference) +comment [your voice]
Supporting evidence (reference) +comment [your voice]
Your evaluation [your voice]
Optional transition sentence to next paragraph

Repeat as necessary
Conclusion Statement of position reformulated in light of findings Your position
Significance/consequences/impact

AA good statementofofposition
good statement position in essay
in an an essay needs
needs tocertain
to have have certain characteristics.
characteristics. It needs to:
It needs to:
n ddemonstrate
emonstrateaaclear
clearposition
position
n recognise thecomplexity
recognise the complexity
of of
thethe issue
issue or topic
or topic underunder investigation
investigation and therefore
and therefore be grey, be grey,
rather than rather than
black or black
white

orbewhite
possible to support
n be possible to support

41
40
 Essay structure

There are two aspects to essay structure. One is the position or argument running through the essay; the other
is the structure into introduction, body and conclusion. Each section has a different role.

Introduction
The introduction has two roles:
1. address the circumstances requiring the essay
2. state the position In addressing the circumstances, an introduction offers some or all of the following
elements: n information about the specific situation (this may require separate paragraph/s)
n a rationale, or reason why writing about this issue is important
n research questions where relevant
n limits to the scope (which time or place or group?)
n analysis of key terms and the theories about them (this may require separate paragraph/s)
n a brief outline of the essay to follow

The writer includes the elements as relevant and in a logical order suiting the essay. The most important element
of an introduction, and the only element which is not optional, is the statement of your position in response
to the assignment question. The rest of the essay supports your position. Your position statement should be
presented in a concise manner, preferably in a single sentence, with no explanation or supporting detail that is
the job of the body of the essay.

Body
The body of an essay is the most important part because it presents the perspective, developed logically
through as many paragraphs as necessary, as in Figure 12 above. It comprises the majority of your essay.
Each paragraph contains a topic sentence stating one of the reasons for your position; supporting sentences
containing evidence and comments on the evidence; and a concluding sentence containing evaluation of
the material and findings presented in the paragraph. Each paragraph should follow the previous in a logical
development of the argument and may also require a transition sentence guiding the reader from one paragraph
to the next.

Conclusion
The conclusion, like the introduction, has two main roles:
1. to bring the argument to a convincing close and to reword (not repeat) your position
2. to consider the significance of the findings in the essay; for example (choose relevant items from the list below
to suit your essay)
a. the importance of your findings regarding the issue itself
b. the importance of your findings for research in the field
c. brief recommendations
d. the consequences of implementing or not implementing your recommendations
e. any limitations of your research
f. suggested future directions

The conclusion should not introduce any new material, but reflect on what has already been written. A final
comment might refer back to the beginning of essay, or state the most significant consequence, or make a
recommendation (for example, for further research).

41
 Essay writing process

As with all assignments there are a various stages to work through to produce an essay:
n task analysis
n collecting sources
n  reading, synthesising notes and planning your argument
n  drafting and redrafting
n  editing and proofreading
Each stage requires considerable time. It is wise to begin each assignment 5 to 6 weeks before the submission date.

Task analysis
The most important point is that you analyse your task in detail, so that you understand clearly what you
are required to do. You need to identify all the demands of the task. Make sure you know which genre (type
of writing) is required; for example, an essay. Also ensure you identify the actual question, especially if it is
embedded in a series of sentences or instructions.
Identifying the key words and direction words in an assignment task is crucial because you are expected to
independently research and address the relationships and subtleties of the topic. Key words, or important
words, are never simple and a general dictionary no longer has enough detail; key words therefore indicate
areas of research you need to carry out regarding concepts and theories about those concepts.
Direction words like discuss, compare and contrast, explain and so on tell you what to do about the
key concepts; for example, present an argument regarding the relevance of a particular theory to a particular
situation. See Appendix A for explanations of common instruction words. If you are not sure how to do a task
analysis, factor time into your schedule to learn. Contact your tutor or a learning skills advisor for advice; task
analysis is a required skill which you will need throughout your studies.

Collecting sources
When you are clear about what the task requires, you then need to find relevant information from the literature.
You will use your critical thinking skills when you decide which publications, and which sections of these,
are both relevant to your task and academically acceptable. You will need to search databases of current
information and debates about your topic. If you are not sure how to conduct effective searches for academic
literature, factor time into your schedule to learn. Contact your subject librarian or register for a class through
the library class booking system. Go to the Monash library website http://www.lib.monash.edu.au/endnote/
for more details. Classes can be booked on-line through your my.monash portal. Searching for and evaluating
sources is a required skill which you will need throughout your studies.

Read and synthesise your information

Once you have identified the acceptable sources - or parts of sources - which are relevant to your task, begin
to read carefully and to build a set of notes. You will need to read important material several times. The notes
you take as you read should be in skeleton form; that is, use symbols, abbreviations, key words, diagrams and
short phrases as much as possible but do not copy from the original sources. Use your own words to record
information and to make your own comments on the information as you go. Your notes and comments are
your interpretation of what you read. Simply highlighting parts of source texts is not suitable. Taking notes from
sources and writing an essay from your argument plan (see below) and your notes will ensure that your voice is
strong and that you do not plagiarise other authors ideas.

Record the sources of information

It is also important to record all your sources when taking notes. Start a new document and keep an alphabetical
list of all the sources as you use them. This includes sources such as video, sound, pictures or photos, blogs or
podcasts, lectures or tutorials any source of information; no matter what form it is in. Record the full publication
details APA style: see Chapter 10 about referencing. This document can later be edited and included as your
Reference List for the assignment. Alternatively, learn to use software such as Endnote. The software will assist
you to prepare an accurate and complete reference list. Monash students can download Endnote software
42
from Monash library and the library also offers Endnote classes throughout the year. Go to the Monash library
website http://www.lib.monash.edu.au/endnote/ for more details. Classes can be booked on-line through your
my.monash portal.
Remember to record the author and page number beside every note you take. This becomes really important
as you add ideas or data from different sources to your notes. Synthesising your notes from different sources
requires combining and grouping notes about particular ideas or data and commenting on how sources agree or
otherwise and why. You should try to develop your own viewpoint in each of these mini-debates do you agree
with a particular source and why? Or would you combine aspects from various sources and why? Or do you have
an entirely different opinion, and why? Make sure your notes are clear for later use, as you should use them along
with your outline, to write your draft. If you are not sure how to build a synthesised set of notes, factor time into
your schedule to learn. Contact your tutor or learning skills advisor for advice as this is a skill which you will need
throughout your university studies

Plan your argument

At the same time as reading, interpreting and synthesising the information, plan your argument, so that you are
presenting your position in response to the assignment task and explaining it clearly, logically and convincingly
in the essay. Formulate a single, clear, succinct position statement.
In note form, gradually build a set of reasons for your thesis, each with its own supporting evidence. You might
like to map out your claims on a large sheet of paper or in an electronic document, adding new points as you
read. You might prefer to record each claim plus its supporting evidence on a separate piece of paper and
arrange these in order later. When completed, decide on the order you will present the claims; for example,
order of significance (most important to least important or the opposite), similarities and differences, positives
and negatives, cause and effect, or other appropriate organisation.
Reading, synthesising your notes and building an outline all happen together over time and take a substantial
amount of the time needed for the assignment process. Make sure you factor enough time for the size of your
assignment into your schedule- work back from the submission date and begin your assignment early allowing
two or three weeks for this stage so that material is comprehensively covered. If you are not sure how to build
an argument, factor time into your schedule to learn. Contact your tutor or a learning skills advisor; this is a skill
which you will need throughout your university studies.

Drafting and redrafting

Your first draft should be written from your notes and the plan of your argument. You should avoid using your
original sources while writing your first draft; check details after you have completed your first draft in your own
words using your notes and outline. An essay must represent the writers voice. This occurs through the writer
developing their own response to the task, using evidence from the literature to support the writers clearly
expressed argument.
The first draft is the most difficult, but is rarely good enough for submission. Once the argument has been
written, it is important to work through it carefully at least two more times, to improve the draft. Most
professional writers redraft several times in order to produce a quality text. Make sure you factor enough time
for drafting and redrafting your assignment into your schedule allow two or three weeks for this stage.
Whenever information is used from a source, whether as a direct quote or rewritten as a paraphrase or a
summary, the source must be referenced APA style. As well as referencing intext correctly in APA style, ensure
that you comment on all supporting evidence do not just include evidence without comment.
In essays for some units such as some Management and Economics units, it is suitable to use headings, in
a similar way to the headings in a report. It is always necessary to ask your lecturer or tutor if headings can
be used. If so, the headings must relate to and express succinctly the nature of the information that follows. If
headings cannot be used, the links throughout the essay will need to be expressed in sentences.

43
Evidence
The evidence you collect from your sources may be in the form of data, examples, findings from a study, a
direct quote from an expert in the field, a case study, an explanation, a definition, a claim from an expert in the
field. Evidence should be:
n relevant to the reason you give in your topic sentence
n specific, that is, it is particular data or details. Avoid general statements
n sufficient ensure that you have enough evidence to support every claim that you make within a paragraph
n academically acceptable make sure you have evaluated the authority of the source before using it, and that
the evidence is current, valid, and reliable. If the evidence is from a peer reviewed article or academic book
then you can accept that it has been checked before publication
Editing andproofreading
Editing and proofreading
Final
Finalediting
editingand proofreading
and before
proofreading submission
before is vital.isOnce
submission vital.you haveyou
Once redrafted your essayyour
have redrafted several times,
essay put it away
several times,forput
a few days. This will give you a fresh perspective from which to edit and proofread your work. Edit your essay for argument
itand
away for a few days. This will give you a
logic. Proofread your essay for mechanics.
fresh perspective from which to edit and proofread your work. Edit
your essay for argument and logic. Proofread your essay for mechanics.
A common reason for failing an assessment is that students do not answer the set question, so the single most important
A common
question reason
to ask forIfailing
is: have an assessment
answered is that students do not answer the set question, so the single most
the question?
important question to ask is: have I answered the question?
Figure 13: Editing and proofreading essays
Figure 13: Editing and proofreading essays

Editing Proofreading
Statement of position (clear position, debatable, supportable) Spelling
Reasons for your position (in topic sentences) Formal grammar & vocabulary
Logical argument (clear pattern for argument e.g. order of Punctuation
significance)
Evidence (specific, relevant, acceptable, referenced, includes Intext referencing and reference list
your comments)
Coherence (logical pattern for argument, transitions between Layout and presentation
paragraphs)
Cohesion (word chains, connectors showing relationships of Word count
ideas to each other within paragraphs)

Checklist: Does your essay

Checklist: Does your essay...
Respond directly to the task?
n

R espond directly to the task?

Express clearly your own position in response to the task?
n Express clearly your own position in response to the task?
Present your response in a logical and organised manner?
n Present your response in a logical and organised manner?
Convince the reader of the validity of your response through the use of references and data as evidence?
n Convince the reader of the validity of your response through the use of references and data as evidence?
Highlight your voice?
n Highlight your voice?
Include accurate referencing?
n Include accurate referencing?
Demonstrate clear coherence and cohesion?
n Demonstrate clear coherence and cohesion?

44
 Chapter 6

Writing a literature review

Many assignments require you to review the literature on a particular topic or issue in the process of responding
to the major task. For instance, in an essay, report, project or thesis, you review the literature to develop your
perspective on a topic or issue. In explaining your perspective, you need to support it with evidence from the
literature. Some assignments, however, may purely ask you to present a literature review on a particular topic.
This may take the form of a critical review, an annotated bibliography or a literature review. These types of
assignment are the focus of this chapter.
Note that this chapter provides guidelines only and you should consult your unit guide and/or tutor with regard
to the specific requirements of the literature review you are asked to prepare.

The nature of a literature review

The academic skills that you will develop and use in completing a literature review are important. They prepare
you for employment, where you will need to cope with, and negotiate, large amounts of information as the world
becomes increasingly globalised and information-rich. For instance, in any workplace where you might access
information to inform other staff or to change current protocols, you must exercise skills in critical analysis and
sound judgement of the suitability and validity of that information. This ability to critically analyse information and
research is also central to the logical and coherent organisation of material in your academic work. Reviewing
literature demands the critical evaluation of its contribution to a given topic or field including identification and
articulation of its shortcomings, if relevant.
A literature review is based on the understanding that knowledge is not fixed and static. Rather, it evolves as
researchers investigate and report on their findings in publications, whether in a book, a chapter in an edited
book or a refereed journal article. Material published in these types of publications is seen as authoritative and
therefore valid. This particularly applies to refereed journal articles, where the articles have undergone scrutiny
from experts in the field before being accepted for publication.
There are two aspects to a review, whether it is an annotated bibliography, critical review or literature review (see
Figure 14 below for a comparison):
n to briefly describe the contents (what is the text about)
n to evaluate the text (judge the reasoning and the validity of the evidence)
Of these two aspects, evaluation (2 above) is far more important and should account for the majority of
your literature review. You need to read and understand the published views in the field of your topic so that
you are aware of the state of knowledge; that is, the way knowledge in the field of the topic has developed,
the controversies surrounding this knowledge, and the gaps in the knowledge base which require further
investigation. The purpose of a literature review may then be summarised as:
n e xplaining how knowledge has evolved around a particular field or topic
n showing how the topic relates to previous research
n critically evaluating the contribution of the information to this knowledge base
n comparing and contrasting views, and analysing controversies in the knowledge
n identifying gaps in understanding or research which require further investigation
Note: The fifth purpose is a requirement for a research thesis, but for literature reviews prepared for coursework
assessment, students are advised to check with their lecturer or tutor.
45
A good literature review contains the following:
n c lear statement of the issue/topic, its importance and its dimensions. You need to find published material that
discusses the major aspects of the topic
n clear, explicit and logical organisation of the range of views in the literature
n a detailed critical and comparative evaluation of the views in the literature
n clear identification of the main weakness(es) in the knowledge around the topic
n a logical, succinct summary of the current knowledge with an indication of important areas for future research
Be aware: A mere summary of the literature views, presented one after another in an unconnected way, is NOT
suitable.

Procedure for completing a literature review

When completing a literature review the following steps can be followed:

n a nalyse the topic to identify its dimensions
n brainstorm the range and types of information you will need in order to fully inform your readers about this topic
n  locate suitable published material on the topic
n  read, understand and critique the views presented in the published material. Consider the published views
in terms of a matrix, or jigsaw puzzle surrounding the topic, identifying links between themes and findings,
similarities and differences, agreements and conflicts
n  organise or classify the range of views you have collected
There are many patterns of organisation for organising or classifying. You should choose the pattern that best
suits your purpose:
n  from general to specific
n  from earliest to most recent
n  on the basis of how the ideas have emerged
n  on the basis of how the views conflict with other views
n  how the views relate to others
n  the usefulness of the views

Writing the literature review

n Introduce the topic, its definitions and the dimensions (also called scope or limits) that will be investigated
in the review. Convey to the reader why this issue is topical, relevant or important (i.e. why write about this?)
n  xplain to the reader the organisation underpinning the presentation of the literature reviews (for example, the
E
evolution of knowledge over time, the existing fields of knowledge and their understandings of the topic).
n  resent the literature reviews according to the organisational system that you have previously outlined for
P
the reader. In so doing, you may wish to use headings and subheadings to assist in structuring the work.
Remember, as well as briefly summarising the views, it is more important to explain to the reader your
evaluation of their strengths or weaknesses, how they conflict or agree with other views, and so on.
n Consider ways of referencing information. You may wish to use:
the information prominent method (information first method). For example, The major form of management
n 

used in the 1950s was the approach (Ling, 1998).

n the author prominent method (author first method), for example: Nguyen (2002) has pointed out the
management in the 1950s was mainly
(It should be pointed out that the author prominent method is best used when presenting work by well known
authorities in this field of research.)
n  onsider the range of verbs that can be used in the author prominent approach, and the subtle comment
C
that these make about the nature of the authors contribution (e.g. has pointed out that leaves room to
46
 argue against, whilst clearly proved that... indicates you strongly agree). Other useful verbs include: argue;
Consider
state; putthe range ofposit;
forward; verbspostulate;
that can beassert;
used in suggest;
the authorintroduce;
prominent approach,
contribute;and the subtle
further comment
explain. that these B
See Appendix
make about the nature of the authors contribution (e.g. has pointed out that leaves room to argue against, whilst
Reporting Verbs
clearly proved for more
that... details.
indicates you strongly agree). Other useful verbs include: argue; state; put forward; posit; postulate;
n assert;
C onsider the tense
suggest; of thecontribute;
introduce; verb that further
you use to introduce
explain. See Appendixthe published
B Reportingview andforitsmore
Verbs subtle comment on the
details.

current
Considervalidity of the
the tense view.
of the verbFor
thatexample,
you use toargued
introduce(past simple) implies
the published view andthat the view
its subtle is no longer
comment as validvalidity
on the current as
previously; states
of the view. For (present
example, simple)
argued (pastsuggests that that
simple) implies the view is strong
the view and still
is no longer valid,
as valid aseven if it was
previously; published
states (present
some
simple)time ago; that
suggests hasthecontended
view is strong(present
and stillperfect) highlights
valid, even if it was the controversial
published some time status of thecontended
ago; has position. See
(present
perfect) highlights
Appendix the controversial
B Reporting Verbs for status
more of the position. See Appendix B Reporting Verbs for more information.
information.

n Att the
A the end
endofofthe
thereview,
review,
givegive a clear
a clear summary
summary of theofextent
the extent of the knowledge
of the knowledge to date
to date and and
identify andidentify andissues
state any stateor
problems
any issuesthat
or have arisen that
problems from have
the review,
arisenorfrom
werethe
not review,
investigated in thenot
or were published material.
investigated in the published material.
Comparison of annotated bibliography, critical review and literature review
Comparison of annotated bibliography, critical review and literature review
There are some differences between these three types of writing, but each includes a description of the source and a (more
There are evaluation
important) some differences between
of how well these
the source three types
is organised; the of writing,
strength or but each includes
otherwise a description
of its arguments of theand its
and evidence;
source andtoa the
significance (more
field.important) evaluation of how well the source is organised; the strength or otherwise of its
arguments and evidence; and its significance to the field.
Figure 14: Comparison of annotated bibliography, critical review and literature review
Figure 14: Comparison of annotated bibliography, critical review and literature review
Annotated bibliography Critical review Literature review
Coverage Single source or multiple sources in Single source Multiple sources
a list
Structure For each source: reference + review synthesised reviews + intext
Reference + annotation (paragraph or more) referencing + Reference List
(notes or a short paragraph) paragraph or more (article)
chapter (book or thesis)
Uses publication publication (journal) publication (academic journal/book)
(subject bibliography) student assignment masters/PhD research thesis
research notes student assignment

student assignment

Purpose evaluate strengths and otherwise of
source
assess usefulness of a source for a
topic or assignment
may compare with other source/s
evaluate strengths and otherwise of
source
assess usefulness of a source for a
topic or assignment
may compare with other source/s
assess the significance of its
analysis of the current debates in a
tiny research area
focus on relevance to your study by
showing gaps or deficiencies in the
sources related to your study.
convince reader that certain

contribution to the field/topic research needs to be done

supports your position amongst
those in the sources by showing
how your position best addresses a
particular gap in knowledge
written as an argumentative essay

If you need practise writing reviews, factor time into your schedule to learn. Contact your tutor or a learning skills advisor for
Ifadvice;
you need
this ispractise writing
a required reviews,
skill which factor
you will needtime into your
throughout schedule
your studies. to learn. Contact your tutor or a learning
skills advisor for advice; this is a required skill which you will need throughout your studies.

Checklist for a literature review

n  ake sure you analyse the topic, identify its dimensions or sub-themes and significance, and define these in
M
the introduction.
n  s well as briefly summarising the views presented in the pieces of literature, make sure that you critique
A
these. This means juxtaposing them against the others, evaluating their similarities, differences, strengths and
weaknesses, contribution to the topic, and so on.
n  ake sure that you establish a logical system of organising the range of views, and make this clear to the
M
reader.
n  ost importantly, do not merely present the different views on the topic as a list, with no classificatory system
M
or critical, evaluative comments.

47
 Chapter 7
Chapter 7
Report writing
Report writing

As the type of report required by your Chief Examiner may vary considerably, you are advised to read carefully the
As the type of report required by your Chief Examiner may vary considerably, you are advised to read carefully
instructions given to you in your unit guide and seek clarification before proceeding. Generally, there are two broad types of
the instructions
report used in the given
Facultytoofyou in yourand
Business unit guide andbusiness
Economics: seek clarification
reports andbefore proceeding.
research reports. AfterGenerally, there areof
a brief comparison
two
essaysbroad types of
and report, thisreport used
chapter theninfocuses
the Faculty
on theofassignment
Business preparation
and Economics: business
process; reports
and lastly, andthe
compares research
features of
reports.
business After a with
reports briefresearch
comparison of essays and report, this chapter then focuses on the assignment preparation
reports.
process; and lastly, compares the features of business reports with research reports.
Reports and essays a comparison
Reports and essays a comparison
Eunson (2008, p.60) asserts that one of the major complaints levelled at student reports is that they often read like an essay.
Eunson
There are(2008, p.60)
a number asserts that
of important one of between
distinctions the majorthese
complaints
two typeslevelled at student reports is that they often read
of writing.
like an essay. There are a number of important distinctions between these two types of writing.
Figure 15: Comparison of reports and essays
Figure 15: Comparison of reports and essays
Reports Essays
generally, reports aid decision making and problem solving and generally, essays present a position on a topic and defend that
are, therefore, more problem and action oriented position with an argument
a report is divided into sections, with each major section having a essays usually consist of an uninterrupted flow of prose
specific job and incorporating headings and subheadings subheadings may be required (consult your Unit guide/tutor)
reports often include graphics: for example, tables or graphs,
essays seldom contain graphics
charts, diagrams, photographs or maps
essays employ academic writing style
business reports use professional writing style

research reports may employ more academic writing style

As with
As withallallassignments,
assignments,there are are
there a number of stages
a number to work
of stages tothrough to produce
work through a report: task
to produce analysis,
a report: taskresearch,
analysis,
synthesising
research, notes and planning
synthesising eachplanning
notes and section; drafting; editing and
each section; proofreading.
drafting; editing Each stage requires considerable
and proofreading. Each stage time.
requires
It is wise to begin 5 to 6 weeks before the submission date.
considerable time. It is wise to begin 5 to 6 weeks before the submission date.

Theassignment
The assignmentpreparation
preparation process
process

Task analysis
Task analysis
Identify the purpose of the report
Identify the purpose of the report
You may be asked to prepare a business report to assist in decision-making, to solve a problem, or
You may be
perhaps to asked
persuadeto the
prepare
readeratobusiness
adopt anreport
idea ortoa assist in decision-making,
particular approach. Unless you to are
solve a
certain
about the
problem, orpurpose
perhapsoftoyour report, itthe
persuade is unlikely
readerthat your conclusions
to adopt an idea orand/or recommendations
a particular approach.will
be relevant. Often, when preparing a business report, you will be required to analyse a situation,
Unless you are certain about the purpose of your report, it is unlikely that your conclusions
identify problem(s), collect relevant information, and then make recommendations to solve those
and/or recommendations
problems. In a sense, you will be relevant.
are suggesting Often,
that when preparing
your definition a business
of the problem report,
is correct you your
and that will
befindings,
requireddiscussion
to analyse a recommendations
and situation, identifyare problem(s),
appropriate.collect relevant
Therefore, information,
the links between and then
the analysis,
make recommendations
identification of a problemtoorsolve thosemethod
problems, problems. In a sense,
of collecting you are
information andsuggesting that your
recommendations must
be consistent
definition of theand clear throughout
problem is correct yourand report.
that your findings, discussion and recommendations
are appropriate. Therefore, the links between the analysis, identification of a problem or
problems, method of collecting information and recommendations must be consistent and
clear throughout your report.
A research report will require you to take a position about a theory, approach or an issue
and to defend your position using an argument well supported with convincing evidence.
Therefore, it is important to clearly identify the purpose as being either a business or a
48
A research report will require you to take a position about a theory, approach or an issue and to defend
your position using an argument well supported with convincing evidence. Therefore, it is important to
clearly
researchidentify the This
report. purpose
can as
bebeing eitherby
achieved a business
writing a or a research report.
one-sentence This can
statement be achieved
about the by
writing a one-sentence statement about the problem, issue or question being posed, an activity which
problem, issue or question being posed, an activity which requires reflective and analytical
requires reflective and analytical thinking. Alternatively, it may be useful to write a concise title which
thinking.
clearly Alternatively,
indicates it may
the content andbescope
usefulofto
thewrite a concise title which clearly indicates the
report.
content and scope of the report.
Identify the readers and their needs
Identify the readers and their needs
Generally speaking, the readers knowledge of the subject will influence the type of background
Generally speaking,
information the language
and technical readers knowledge of the
you use in your subject
report. Try towill influence
avoid the type
unnecessary of
explanations and
background
focus information
on clearly and technical
defined arguments language
that help youunderstand
the reader use in yourthe report.
natureTry
andtodevelopment
avoid of
unnecessary
your argument.explanations and focus on clearly defined arguments that help the reader
understand the nature and development of your argument.
Research the topic
Research the topic
In order to produce a high quality report, it is necessary to use relevant and current information from a
In orderof to
variety produce a high quality report, it is necessary to use relevant and current information
sources.
from a variety of sources.
Figure 16: Types of sources
Figure 16: Types of sources
Example academic sources Example non-academic sources
Primary sources data from your own or previous research information from individuals with first-hand
or studies knowledge of the situation
Secondary academic books newspaper articles
sources academic journal articles professional journal articles
theses company annual reports
conference papers speeches

Reading a variety of materials may provide useful insights into the nature of the problem or acquaint
Reading
you a variety of materials
with terminology, may provide
theory or methods you useful
had notinsights intoconsidered.
previously the nature of the problem
Alternatively, or
it may
acquaint
refer you toyou withsources
other terminology, theory orand
of information methods you
generally had you
assist not in
previously
formulatingconsidered.
a tentativeAlternatively,
outline.
it mayif refer
Even youfamiliar
you are to other sources
with search of information
techniques, and generally
finding resourcesassist you in formulating
and selecting the relevanta texts
tentative
and
documents
outline. Even may takeare
if you several days.
familiar withDosearch
not underestimate the amount
techniques, finding of timeand
resources thisselecting
part of thetheprocess
takes,
relevantand factor
texts andthe necessary may
documents amount
takeofseveral
time into yourDo
days. schedule. If you are notthe
not underestimate sure how toofsearch
amount time
for relevant resources, factor time into your schedule to learn. You can contact your librarian or register
this part of the process takes, and factor the necessary amount of time into your schedule. If you
for a workshop through your my.monash portal. Effective searching is a required skill which you will
are not
need sure howyour
throughout to search
studies.for relevant resources, factor time into your schedule to learn. You
can contact your librarian or register for a workshop through your my.monash portal. Effective
Whilst depth
searching is and breadthskill
a required of reading are will
which you highly recommended,
need for practical
throughout your studies.purposes you should also
be selective in what you read. Ignore outdated and irrelevant materials and always keep in mind the
Whilst depth
purpose and
of your breadth of reading are highly recommended, for practical purposes you
report.
should also be selective in what you read. Ignore outdated and irrelevant materials and always
It is also important to record all your sources. Start a new document and keep an alphabetical list of
keep in mind the purpose of your report.
all the sources as you use them. Record the full publication details. See Chapter 10 about referencing.
It is also important
Alternatively, learn to to record
use all your
software suchsources. Start
as Endnote. Goatonew
the document andwebsite
Monash library keep anhttp://www.lib.
alphabetical
list of all the sources as you
monash.edu.au/endnote/ use them.
for more details.Record the full publication details. See Chapter 10
about referencing. Alternatively, learn to use software such as Endnote. Go to the Monash
Read and synthesise
library website notes
http://www.lib. monash.edu.au/endnote/ for more details.
This is an extremely important stage in the process. Once you have identified the sources or parts of
Read and
sources synthesise
which notes
are relevant to your task, begin to read carefully and to build a set of notes. You will
need
This istoan
read importantimportant
extremely material several
stage times. The notesOnce
in the process. you take
youashave
you identified
read should thebesources
in skeleton
or
form;
parts that is, use key
of sources words,are
which symbols,
relevantabbreviations,
to your task,diagrams
begin toand
readshort phrases
carefully andastomuch
buildasa possible
set
but do not copy from the original sources unless absolutely necessary (for example, if you plan to
of notes. You will need to read important material several times. The notes you take as you
discuss the exact quote). Use your own words to record information and to make your own comments
read
on theshould be inas
information skeleton
you go.form; that is,
Your notes use
and key words,
comments are symbols, abbreviations,
your interpretation of whatdiagrams
you read. and
short phrases as much as possible but do not copy from the original sources unless absolutely
Remember
necessary to
(forwrite the author
example, and
if you page
plan to number
discussbeside every
the exact note. This
quote). Usebecomes
your ownreally important
words to record
as you add ideas or data from different sources to your notes. Synthesising your notes from different
information and to make your own comments on the information as you go. Your notes and
sources requires combining and grouping notes about particular ideas or data; for example, under the
comments are
subheadings yourreport.
in your interpretation of what you read.
Remember to write the author and page number beside every note. This becomes really
important as you add ideas or data from different sources to your notes. Synthesising your
notes from different sources requires combining and grouping notes about particular ideas or
data; for example, under the subheadings in your report.
49
 Make
Make sure
sureyour
yournotes
notesareareclear forfor
clear later use,use,
later as you
as youshould use them
should along along
use them with your
withoutline (see
your outline
below), to write
(see below), to your
writedraft.
yourYou should
draft. You avoid
should using
avoid your sources
using yourwhile writing
sources yourwriting
while first draft;
yourcheck
first
details after you have completed your first draft in your own words from your own notes and outline of
draft; check details after you have completed your first draft in your own words from your own
your major headings and subheadings (business report) or outline of your argument (research report).
Ifnotes andnot
you are outline of your
sure how major
to build headings and
a synthesised set subheadings
of notes, factor(business report)
time into your or outline
schedule of your
to learn.
argument
Contact (research
your learning report). If youasare
skills advisor thisnot
is asure
skill how
whichtoyou
build
willaneed
synthesised
throughoutsetyour
of notes, factor
university
time into your schedule to learn. Contact your learning skills advisor as this is a skill which you
studies.
will need throughout your university studies.
Planning the report
Planning the report
At the same time as reading, interpreting and synthesising the information, build a plan or outline.
At the
This samebytime
is done as reading,
establishing interpreting
a framework, or and synthesising
structure, the information, build a plan or
for your writing.
outline. This is done by establishing a framework, or structure, for your writing.
Figure 17: Planning a report
Figure 17: Planning a report

Business report Research report

Plan based on your major headings and subheadings
identify the purpose of your report and your main
findings
experiment with four or five major headings as
signposts for the parts of your report
within these major sections group the facts,
explanations and reasoning that will lead to your
conclusions and recommendations
arrange these headings into a logical sequence
each section heading should clearly indicate its
content, should promote reader comprehension and
be as brief as possible
the planning process usually requires a number of
revisions
Plan based on your position, reasons for your position
and supporting evidence
identify the purpose of your report and your position
experiment with four or five major reasons for your
position (this series of reasons becomes your argument)
group related evidence according to the reasons
arrange these reasons into a logical sequence.
clearly state each reason as a topic sentence for a
paragraph
the planning process usually requires a number of
revisions

Summary: reading,
Summary: reading, synthesising
synthesising youryour
notesnotes
and planning
and planning
Reading, synthesising your notes and planning should take placeplace
Reading, synthesising your notes and planning should take over aover a considerable
considerable amountamount
of time.
of time.
Make Make
sure sure you
you factor factor
in your in yourenough
schedule schedule
timeenough timeoffor
for the size yourtheassignment.
size of yourWork
assignment.
back from
Work
the back from
submission theand
date submission
begin yourdate and begin
assignment your
early. So assignment
that material early. So that material
is comprehensively is
covered,
allow two or three weeks
comprehensively covered,for this
allowstage
twooforreading, synthesising
three weeks for thisyour
stage notes and planning.
of reading, If you areyour
synthesising not
sure
noteshow andtoplanning.
do any of Ifthese tasks,
you are notcontact yourto
sure how tutor
do oranya learning
of theseskills
tasks,advisor; these
contact aretutor
your skillsor
which
a
you will need throughout your university studies.
learning skills advisor; these are skills which you will need throughout your university studies.
Write thedraft
Write the draft
When
When youyouhave
havecompleted
completed your
yourresearch andand
research planned the report,
planned the next
the report, thestep
nextisstep
to prepare the first
is to prepare
draft. At this stage, it is imperative that you structure the report in such a way as to clearly address the
the first draft. At this stage, it is imperative that you structure the report in such a way as to
aim of the report. Try to focus on the key ideas you are presenting, the evidence to support them and
clearly
their address
logical flow. the aim of the report. Try to focus on the key ideas you are presenting, the
evidence to support them and their logical flow.
Try to form your own line of argument based on your research and your position (research report) or
Try tofindings
main form your own line
(business of argument
report) in response based
to theon your
task. Forresearch and yourwrite
every paragraph, position
a topic(research
sentence
report)encapsulates
which or main findings (business
your main idea orreport)
reason,in then
response to the
elaborate task. For every
in supporting paragraph,
sentences write
with supporting
a topic sentence
evidence. This meanswhich
thatencapsulates your main
you are expressing ideainoryour
the ideas reason, then elaborate
own words in supporting
and explaining how ideas
sentences
from withsupport
elsewhere supporting
your evidence.
argument. IfThisyoumeans that you inare
find a quotation expressing
your themakes
reading that ideas ainstrong
your
contribution
own words to andyour writing, quote
explaining it, and from
how ideas ensure that you reference
elsewhere the source
support your and page
argument. If younumber
find a of the
quotation.
quotation Avoid
in yourover-quoting
reading that asmakes
the reader will soon
a strong lose sensetoofyour
contribution your writing,
argument. It is a
quote it,convention
and ensureof
academic writing that direct quotes (copied exactly) occupy less than ten per cent of the total
that you
word count.
reference the source and page number of the quotation. Avoid over-quoting as the
reader will soon lose sense of your argument. It is a convention of academic writing that direct
quotes (copied exactly) occupy less than ten per cent of the total word count.

50
Ensure that the information flows logically and that you have guided the readers
understanding by adding linking expressions. In other words, you need to explain your line of
thought for the reader, highlighting the relevance and importance of the arguments which lead
to the conclusion and/or recommendations (business report) or position (research report).
An important consideration in this drafting stage is impartiality. As a researcher and writer, you
need to express your ideas in an objective manner. It is appropriate practice to write the report
in third person, past tense, passive voice. For example, instead of We did this study... write
The purpose of this study was to.... Also remember to write clearly and concisely without
contractions such as dont or shouldnt, and avoid using slang. Use formal vocabulary, not
everyday vocabulary. Pay attention to the language patterns in your academic reading and
use those patterns. This does require effort initially, but you will become a more accomplished
writer much more rapidly. If you are not sure about acceptable writing styles, contact your
tutor or a learning skills advisor; professional and academic writing styles are required skills
which you must develop throughout your university studies.

Edit the draft

Once you have completed a rough draft, you need to check that your ideas are clearly
expressed and that your writing makes sense. Allow two or more weeks for drafting and
re-drafting to produce your best work. If possible, you should leave the report for several
days before editing. Edit your report for consistent argument, convincing evidence and logical
development from point to point. Ensure there is clear linking between sections and between
ideas. Proofread your report for grammar, spelling, typographical errors, referencing and
presentation. Experienced writers prepare several drafts, reading through, correcting and
refining ideas and expression with each one. Due to the complex nature of academic writing, it
is not normally possible to write a single quality draft - redrafting several times is common.

The finished product

Making your report as comprehensive and professional as possible plays an important role
in communicating your ideas to your reader. There are various ways of enhancing the visual
appeal of your report. You can also enlarge the font for a title page or reduce it for notations.
Use bullet points, italics or boldface for emphasis, but use them consistently throughout
the report. Format the report so that it is visually pleasing. Leave plenty of white space in
the side margins (particularly the left), and at the top and bottom of each page. In relation
to illustrations, tables or graphs make sure you have consulted with your tutor to determine
whether these should be included in the body of the report or in the appendices. Make certain
that they have been adequately explained in the body of the report. Do not incorporate them
unless they are relevant to the point you are making.

51
 Business report and research report presentation and layout
Business report and research report presentation and layout

The following section relates to report presentation and layout. These guidelines are not prescriptive, so it is important that
The following
you consult the section relates
Unit Guide tothe
and/or report
tutorpresentation and layout. These guidelines are not prescriptive, so it is
before proceeding.
important that you consult the Unit Guide and/or the tutor before proceeding.
Figure 18: Comparison of major sections of business reports and research reports
Figure 18: Comparison of major sections of business reports and research reports
Business reports Research reports
Preliminaries Preliminaries
Transmittal document (This is a separate document attached to the Transmittal document (This is a separate document attached
front of the report. Do not include it unless specifically requested to to the front of the report. Do not include it unless specifically
do so. Please check your Unit Guide.) requested to do so. Please check your Unit Guide.)
Title page (see Appendix C for formatting) Title page (see Appendix C for formatting)
Table of contents (use automatic function on your word processor) Table of contents (use automatic function on your word processor)
List of figures (use automatic function on your word processor) List of figures (use automatic function on your word processor)
List of tables or illustrations (use automatic function on your word List of tables or illustrations (use automatic function on your word
processor) processor) (only if explicitly required consult your unit guide/tutor)
Executive summary (formatting as for body text see below) Abstract (see Appendix C for formatting)
(an Executive Summary may be preferred consult your unit guide/
tutor)
Introduction Introduction
Purpose Position
Rationale Scope
Problem Rationale
Scope Research question/s
Background Background
theory/approach Literature review (theory and previous studies)
Outline Outline
Body Body
Method/Methodology This section is further divided into as many sections as necessary
Results/Findings/Discussion to suit the purpose
Subheadings may be used (consult your unit guide/tutor)

Conclusions Conclusions
Conclusions Conclusions
Recommendations
Supplementaries Supplementaries
Appendices Appendices
Bibliography/Reference list Bibliography/Reference list

Formatting APA style Formatting:

For all text except title and within figures: As for business report
Font = Times New Roman 12pt;
Double line spacing
Standard margins;
Typing is left justified only (ragged right);
Indent first line of every paragraph
Begin each new paragraph on the next line (do not leave a blank
line between paragraphs);
Arabic numerals for page numbers
For headings APA style (see Appendix C)
Consult your tutor regarding specific requirements, e.g. regarding
numbering headings

Preliminaries
Preliminaries
It is the job of the preliminary sections of a business report or a research report to provide
It is the job ofmaterial
administrative the preliminary
beforesections of a itself.
the report business report or a research report to provide
administrative material before the report itself.

52
Transmittal document
Transmittal
A document
business report often includes a covering letter or email to the person who requested it.
Essentially,
A business the writer
report is includes
often saying, Please findletter
a covering attached the to
or email report you requested
the person or Please
who requested find
it. Essentially,
attached
the writer the report Please
is saying, you requested onthe
find attached Thereport
writeryou
mayrequested
also provide a brief summary
or Please of the
find attached thereport
report
youalternatively,
or requested on The writer
the writer may alsoitems
may mention provide a brief summary
of special of the
interest and report or alternatively,
acknowledge those whothe may
writer may mention items of special interest and acknowledge those who may have contributed to the
have contributed to the report. This is optional and you are only required to submit this on request.
report. This is optional and you are only required to submit this on request.

Title page
Title page
Unless otherwise stated the title page of your business report should include the following
Unless otherwise stated the title page of your business report should include the following details
details APA style:
APA style:
n

occupies
o ccupies aa separate
separatepagepage
n

nnumber
umber the thepage
page11
n  title of the business report is no more than 12 words, centred, on the upper half of the page,
title of the business report is no more than 12 words, centred, on the upper half of the page, with a
with a capital
capital letter
letter for eachforword.
eachTitle
word.
fontTitle font =New
= Times Times Newchoose
Roman, Roman,appropriate
choose appropriate
font size font size
n  include other details (e.g. course code, lecturer) as required on lower half of page
include other details (e.g. course code, lecturer) as required on lower half of page
youryour name
name and andstudent
studentnumber
number
due
due date for the
date for theassignment
assignment
name
name of the tutor
of the tutorororlecturer
lecturerforfor whom
whom thethe report
report waswas written
written
the
the name of the
name of theunit
unit(including
(includingthethe unit
unit code)
code)

Tableofofcontents
Table contents
This pageisisused
This page usedtotooutline
outline
thethe sections
sections andand sub-sections
sub-sections of theofreport.
the report. It reveals
It reveals the
the organisation
organisation of the report
of the report showing showing
the headings andthesub-headings
headings andandsub-headings and their
their corresponding pagecorresponding
numbers. The
table of
page contents The
numbers. can be inserted
table into a word
of contents can document
be insertedautomatically,
into a wordand should be
document updated before
automatically,
submission. Use the help information in your word processor to learn how to do this, or check with a
and should be updated before submission. Use the help information in your word processor to
learning skills advisor.
learn how to do this, or check with a learning skills advisor.
List of tables and figures
List of tables and figures
When there are six or more figures (a figure is any table, chart, photograph, drawing, diagram,
When there are six or more figures (a figure is any table, chart, photograph, drawing, diagram,
illustration or other non-text depiction), these are often listed on a separate page with their
illustration
corresponding or other
page non-text
numbers in depiction),
the text. If these
only a are
few often
exist, listed on aareseparate
then they includedpage
in thewith
tabletheir
of
corresponding
contents page. Thesepage can
numbers
also beininserted
the text.into
If only a few
a word exist, then
document they are included
automatically, and should inbe
the table
of contents
updated page.
before These can
submission. Usealso be inserted
the help intoinayour
information wordworddocument
processor automatically,
to learn how and
to doshould
this,
or check
be updatedwithbefore
a learning skills advisor.
submission. Use the help information in your word processor to learn how
to do this, or check with a learning skills advisor.
Executive summary/abstract
Executive summary/abstract
Figure 19: Comparison of executive summary and abstract
Figure 19: Comparison of executive summary and abstract
Business report Research report
Executive Summary Abstract
Business reports usually contain an executive The abstract is a brief paragraph of about 150200
summary. It was originally designed for busy words providing a sentence about each of:
executives who did not have time to read the entire the background
report. It contains no quotations and is no more
the problem, issue or research question
than one page in length. The executive summary is
placed at the beginning of the report, after the table the scope and methodology
of contents, but before the introduction. It is given a an outline of the paper
Roman numeral rather than an Arabic page number.
the position
The executive summary should include one or two
sentences about each of the following: The position is the most important element, and the
other elements are included where relevant and in a
the purpose of the business report suitable order. The abstract is a series of statements
background to the report (e.g company information) without supporting detail.
sources of information

main findings

conclusions and recommendations

53
Introduction of the report
Introduction of the report
The job of the introduction is to describe the circumstances requiring investigation. You will need to
The job the
discuss of the introduction
background is to describe
or situation, identify the
andcircumstances requiring
describe the specific investigation.
problem or problemsYou
andwill
relate
this
needcase to the associated
to discuss theory ororresearch
the background done
situation, by others.
identify and describe the specific problem or
problems and relate this case to the associated theory or research done by others.
Figure 20: Comparison of Introduction in business report and research report
Figure 20: Comparison of Introduction in business report and research report
Business report Research report
Introduction Introduction
The introduction of a business report usually covers The introduction of a research report usually covers
some or all of the following points: some or all of the following points:
purpose or objective of writing the report an analysis of the background or issue, for example

define the problem carefully

background information (for example a brief history
of the organisation, context of topic or problem)
associated theory
definition of key terms where necessary
scope, that is, the size or extent of study, amount of
data collected, time frames, focus of data collection
or discussion (for example, a department or whole
organisation)
assumptions and limitations, (for example, given the
above material, any assumptions that were made
and any limitations placed on the material included
in the report)
outline, (for example, the structure adopted for the
report). This briefly overviews the argument and the
framework or logical structure that the reader should
expect to read in the rest of the report
the history, status or significance of the issue,
including an explanation of why it is an important
issue
a critical evaluation of the key literature already
published about this issue
explanation of and justification for the research
question/s and position
a statement of scope where relevant; that is, any
limits on the time, place, group or part of the issue
being studied
statement of position or main findings
a brief outline of the main parts of the paper to follow
The introduction and literature review may be combined
or separated as appropriate. A lengthy literature review
will require its own section of one or more paragraphs,
but this usually applies only in major reports or if the
literature review is the purpose of the research report.

Body of the report

Body of the report
It is the job of the body to present the particular research or investigation you have undertaken
to analyse a situation, identify problem(s), investigate, then make recommendations to solve
It is the job of the body to present the particular research or investigation you have undertaken to
those problems. This differs from the Introduction in that it is your study, not studies by other
analyse a situation, identify problem(s), investigate, then make recommendations to solve those
researchers,
problems. Thiswhich
differsisfrom
the the
focus.
Introduction in that it is your study, not studies by other researchers,
The organisation
which is the focus. of the main body of the business report or research report will vary
considerably
The organisationaccording to factors
of the main body of such as the type
the business reportoforproblem
researchposed, nature
report will vary of the topic
considerably
and the length
according of the
to factors report.
such as theHowever, as a general
type of problem posed,rule,
naturetheoffindings
the topicare
anddivided into oflogical
the length the
sections
report. and sub-sections
However, as a generalwith
rule, appropriate headings
the findings are dividedandinto sub-headings.
logical sections and sub-sections with
appropriate headings and sub-headings.
Method/methodology
Method/methodology
In some reports, the method may be set out in a separate section prior to the body of the
report
In someso it is important
reports, the methodthatmay
youbeconsult
set outthein aUnit Guidesection
separate and/orprior
thetotutor beforeofproceeding.
the body the report so it
is important that you consult the Unit Guide and/or the tutor before proceeding.
This section discusses the chosen method in detail and justifies the chosen method. It is
important
This sectiontodiscusses
demonstrate that your
the chosen methodmethod is reliable
in detail and verifiable.
and justifies the chosenThe purpose
method. It is of this
important
section
to is to describe
demonstrate that yourprecisely
method isthereliable
method andwith enough
verifiable. Thedetail so someone
purpose elseiscould
of this section repeat
to describe
precisely
the study.the method with enough detail so someone else could repeat the study.

54
Figure 21: Comparison of report
Business method section in business report andResearch
researchreport
report
Method
Figure Introduction
21: Comparison of method section in business report and research report
Figure 21: the
describe Comparison
of dataof
kindBusiness method
report
used section in business
(for example, report
describe theand research
kindResearch report
report
of data used (for example, what
participants, procedures)
Method type of material was referred to; which theories or
Introduction
describe what was Business
done to report
collect information e.g. approaches are used) Research report
describe the kind of data used (for example, describe the kind of data used (for example, what
case studies;procedures)
participants,
Method surveys; observations; tests. In other describe what was
type of material
Introduction wasdone to collect
referred information
to; which theoriese.g.
or
words, how was this study done? select sources
approaches are and collate them in a literature review;
used)
describe the
describe what was
kind ofdone
data to collect
used information e.g.
(for example, describe the kind
case studies; of data
surveys; used (for example,
observations; tests what
justify why this method is being used to understand
case studies;procedures)
participants, surveys; observations; tests. In other describe
type what was
of material wasdone to collect
referred information
to; which theoriese.g.
or
and/or
words, how solve the
was problem.
this study Why this particular way? justify why this method is being used to achieve the
describe
Why is the what was
chosen done
method to done?
collect information
preferable to other e.g.
select sources
approaches
purpose of
areand
the
collate them in a literature review;
used)
report
justify
case why this
studies; method
surveys; is being
observations;used to understand
tests. In other case studies; surveys; observations; tests
describe what was done to collect information e.g.
method/s? use the past tense since you are describing what was
and/or how
words, solvewas
the problem.
this studyWhy done?this particular way? justify why
select this and
sources method is being
collate themused to achieve
in a literature the
review;
if relevant, add any extra information or observations, done; and, as the focus in this section is on what was
Why iswhy
justify
the this
chosen
method method preferable tounderstand
other purpose
case of the
studies; report
surveys; observations; tests
such as changes
method/s? to theismethod
being used to
generated via the done rather than who did it, the passive voice is used
and/or
results solve the run
of a pilot problem. Why this particular way? use the
justify past
why
to foreground tense
this sinceisyou
method
the action, being
ratherarethan
describing
used what
to achieve
the doer was
of the
the
if relevant,
Why is the add
chosenanymethod
extra information
preferableortoobservations,
other done; and,
purpose
action as the
of the focus in this section is on what was
report
use subheadings if necessary
such as changes to the method generated via the
method/s? done rather than who did it, the passive
use the past tense since you are describing what was
voice is used
use theofpast
results tense
a pilot runsince you are describing what to foreground
if relevant, add any extra information or observations, done; and, as the
the action,
focus inrather than the
this section is doer of the
on what was
was done; and, asif the
use subheadings focus in this section is on actionrather than who did it, the passive voice is used
such as changes tonecessary
the method generated via the done
what was done rather than who did it, the passive
results
use the of a pilot runsince you are describing what to foreground the action, rather than the doer of the
voice is past
usedtense
to foreground the action, rather than
wasdoerdone; action
use
the of and,
subheadings asif necessary
the action the focus in this section is on
what was done rather than who did it, the passive
use the past tense since you are describing what
voice is used to foreground the action, rather than
was done; and, as the focus in this section is on
the doer of the action
what was done rather than who did it, the passive
Results/findings
voice is used to foreground the action, rather than
the doer of the action
This is a significant part of the body of your business report or research report. This section should
Results/findings
state the basic facts you found supported by illustration (if relevant) such as examples, charts, or
Results/findings
diagrams. In other words,
This is a significant
Results/findings part of what did you
the body find business
of your out? report or research report. This section should
This
stateisthe
a basic
significant partfound
facts you of thesupported
body of your business(if report
by illustration or such
relevant) research report. This
as examples, section
charts, or
Figure
This is a22:
diagrams.
should InResults/findings
state other
significant words,
the basic
part of what
facts did found
you
the body you find
of your out?
supported
business by illustration
report or research(if relevant) such
report. This as examples,
section should
state theorbasic
charts, facts you
diagrams. In found
other supported
words, what by illustration
did you find(if relevant)
out? such as examples, charts, or
diagrams.
Figure 22:InResults/findings
otherBusiness
words, what did you find out?
report Research report
Figure 22: Results/findings
Results/findings Results/findings
Figure 22: Results/findings
Business reportto examine the Research report
readers must have an opportunity as for business reports
findings
Results/findings Results/findings
Hay emphasises Business reportdescribes but does
that this section Research report
readers must have an opportunity to examine the as for business reports
not explain your results; it provides the reader with a
findings
Results/findings
factual account of your findings (2006, p.42) Results/findings
Hay emphasises
readers must havethatan this section describes
opportunity to examine but
thedoes as for business reports
it is conventional to clarify the information by

not explain your results; it provides the reader with a
findings
focussing
factual on theofmost
account yourimportant data, trends
findings (2006, p.42) or
Hay emphasises that this section describes but does
relationships
it is explain
not conventional to clarify
your results; the information
it provides by with a
the reader
focussing
factual on theofmost
account your important data, p.42)
findings (2006, trends or
relationships
it is conventional to clarify the information by
Tables
focussing and figures
on the most important data, trends or
relationships
Tables and figures
Tables
The resultsandof afigures
study may be illustrated by tables, graphs, charts, diagrams, maps, sketches,
The results ofetca study
photographs may beinformation
which present illustrated visually
by tables,
andgraphs,
can helpcharts,
explain diagrams, maps, sketches,
complex information or data.
photographs
Tables
These areand
The results of aetc which
figures
referred
study maypresent
to collectively asinformation
figures.
be illustrated visually
See
by tables, the APAand
graphs, can help
Publication
charts, explain
manual
diagrams, complex
(6th
maps, ed.) information
Chapter
sketches, 5 for
or data.onThese
details
photographs etcare
formatting referred
different
which to collectively
types
present of figures.
information as figures.
visually and can See the
help APA Publication
explain manual or
complex information (6th ed.)
data.
Chapter
These
The are5referred
results foradetails
of study on formatting
to collectively
may be illustrateddifferent
as figures. types
See
by tables, the of figures.
APA
graphs, Publication manualmaps,
charts, diagrams, (6th ed.) Chapter 5 for
sketches,
Figure 23:formatting
details on
photographs Tables and figurestypes
different
etc which present of figures.
information visually and can help explain complex information or data.
Figureare
These 23:referred
Tables and figures as figures. See the APA Publication manual (6th ed.) Chapter 5 for
to collectively
details
Figureon23:formatting different
TablesBusiness
and figurestypes of figures.
report Research report
Tables and figures Tables and figures
Figure 23: TablesBusiness
and figures
report Research
number each figure consecutively and ensure each if figures are relevant, as for report
business reports
figure and
Tables has afigures
title Tables and figures
figures should beBusiness
included only if relevant
report Research
number each figure consecutively and ensure each if figures are relevant, as for report
business reports
each and
figure
Tables figure
a must
title be discussed in the body text
has figures Tables and figures
figures should be included only if relevant
number each figure consecutively and ensure each if figures are relevant, as for business reports
each figure
figure has a must
title be discussed in the body text
figures should be included only if relevant
each figure must be discussed in the body text

5
55
5
 Discussion/conclusions
Discussion/conclusions
Discussion/conclusions
This is the
This is themost
mostimportant
important part
part of the
of the business
business report
report or research
or research report.report. The set
The same same set of
of facts facts
may be
This isbethe
may most important
interpreted part ofways,
the business report or research report. The same of setthe
of facts
facts may be
interpreted in differentinways,
different so after
so after providing anproviding an objective
objective account of theaccount
facts in the in the
Results/Findings
interpreted in different ways, so after providing an objective account of the facts in the Results/Findings
Results/Findings section,
section, it is necessary it
discuss is necessary
and interpretdiscuss and
the results, interpret
pointing outthe results,
their pointing
significance
section, it is necessary discuss and interpret the results, pointing out their significance and showing
andout their
showing
significance
how they relate
how they relate and to showing
to the theoryhow
the theory and/or they
and/or relate
other
other to theIn
studies.
studies. Intheory and/orwhat
other words,
other words, otherdo
what dostudies. In other
your findings
your findings
mean?
mean?words,
what do your findings mean?
In some reports, the results and conclusions are combined. Please consult your Unit Guide and/or
In some reports, the results and conclusions are combined. Please consult your Unit Guide and/or
tutor
In
tutor
before
some reports,
before
proceeding.
the results and conclusions are combined. Please consult your Unit Guide
proceeding.
and/or tutor before proceeding.
Figure 24: Comparison of discussions/conclusions in business report and research reports
Figure 24: Comparison of discussions/conclusions in business report and research reports
Figure 24: Comparison of discussions/conclusions in business report and research reports
Business report Research report
Business report Research report
Discussion/conclusions Discussion/conclusions
Discussion/conclusions Discussion/conclusions
conclusions are logical deductions drawn from the begin with a clear statement stating whether the
conclusions are logical deductions drawn from the begin with a clear statement stating whether the
findings in the previous section results support or do not support your research
findings in the previous section results support or do not support your research
question/s
conclusions must be drawn directly from the results question/s
conclusions must be drawn directly from the results
and must not introduce any new material if the results do not support your research question/s,
and must not introduce any new material if the results do not support your research question/s,
offer an explanation
emphasise any theoretical or practical consequences offer an explanation
emphasise any theoretical or practical consequences
of the results compare your results to other studies
of the results compare your results to other studies
conclusions should not gloss over conclusions that relate your results to theory
conclusions should not gloss over conclusions that relate your results to theory
are puzzling, unpleasant, incomplete or dont seem restate your position in alternative words
are puzzling, unpleasant, incomplete or dont
to fit into your scheme (Weaver & Weaver, 1977, seem restate your position in alternative words
to 98)
p. fit into your scheme (Weaver & Weaver, 1977, acknowledge the limitations of your research and
acknowledge the limitations of your research and
p. 98) suggest future directions if relevant
if any questions or issues remain unresolved, mention suggest future directions if relevant
if any questions or issues remain unresolved, mention comment on the importance of your findings to the
them in the conclusion comment on the importance of your findings to the
them in the conclusion theory, and/or to practice, and/or to the research field
if relevant, you may also indicate possible future theory, and/or to practice, and/or to the research field
if relevant, you may also indicate possible future
research based on your results
research based on your results
conclusions may be presented in order of
conclusions may be presented in order of
importance; or in the same order as the body section
importance;
was or inorthe
organised; as same order
separate as theand
positive body section
negative
was organised; or as separate positive and negative
conclusions
conclusions

Recommendations
Recommendations
Recommendations
Having analysed a situation, identified problem(s), and collected information, you then make
Having analysed
Having analyseda ato
situation, identified
situation, problem(s),
identified and and
problem(s), collected information,
collected you then make
information,
recommendations solve those problems. In other words, what specific, concrete you thenshould
actions makebe
recommendations to solve those problems. In other words, what specific, concrete actions should be
recommendations
undertaken to solve to
thesolve those problems. In other words, what specific, concrete actions
problem/s?
undertaken to solve the problem/s?
should be undertaken to solve the problem/s?
Figure 25: Recommendations
Figure 25:
Figure 25:Recommendations
Recommendations

Business report Research report

Business report Research report
Recommendations Recommendations
Recommendations Recommendations
recommendations must be drawn directly from the if recommendations are relevant, they are usually part
recommendations must be drawn directly from the if recommendations are relevant, they are usually part
results of the conclusions.
results of the conclusions.
recommendations comprise the suggested course
recommendations comprise the suggested course
of action to be taken to solve a particular problem or
of action to be taken to solve a particular problem or
problems
problems
recommendations are written as imperative
recommendations are written as imperative
statements without justification
statements without justification
recommendations are expressed in clear, specific
recommendations are expressed in clear, specific
language. They should be expressed in order of
language.
importance.They should be expressed in order of
importance.

56
Supplementaries

As the report itself is now completed, it is the job of this section to provide extra relevant
material to assist readers.

Reference list
The reference list should give information about all sources cited in the report. It is customary
to arrange the reference list in alphabetical order according to author. Full publication details
APA style must be included (See Chapter 10). For formatting of References see Appendix C.

Appendices
This is the final section of a report, and is located after the Reference List. Include in an
appendix any relevant supporting evidence, such as lengthy tabulated data or original
questionnaires or tests, which is not possible to incorporate in the main body of the business
report. For formatting of Appendices see Appendix C.

References
American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.).
Washington, DC: Author.
Eunson, B. (2008). C21 Communicating in the 21st century (2nd ed.). Milton, Australia: John Wiley and Sons.
Hay, I. (2006). Communicating in geography and the environmental sciences (3rd ed.). Oxford, England: Oxford
University Press.
Weaver, P. C., & Weaver, R. (1977 ). Persuasive Writing: A managers guide to effective letters and reports. New York,
NY: The Free Press.

57
 Chapter 8

Case study analysis

The use of case studies is widely accepted as a means to assess your ability to apply theoretical concepts to
realistic, practical situations which you may encounter in the workplace. A written case study outlining a real
or realistic situation is an excellent means by which your lecturer can assess your understanding of concepts,
analytical skills, and problem solving abilities in preparation for the real world.
The approaches presented below provide general guidelines for case analysis. Consult your unit guide or tutor
regarding the specifics of the case you are to analyse for assessment purposes.

Types of case analyses

When reading and studying a case, it is possible to take two different approaches:
1. The analytical approach
This method requires you to analyse the case to try to determine exactly what has happened, understand the
problems which existed in the case, and explain the reasons why events unfolded the way they did. You do
not need to develop solutions to improve the situation, and you simply explain the what and why.
2. The problem-oriented approach
Using this method you must identify the major problems which existed in the case, what caused these
problems, understand why the events occurred the way they did, suggest possible solutions to improve the
situation, and finally, recommend the best solution for implementation. In a sense, you are now determining
the what, why and how.
As with many tasks in business situations, there is no one best way to analyse or write up a case report.
Everyone develops their own methods of sorting and sifting through the information and presenting their
findings. Similarly, lecturers have a variety of ways of designing a case study assignment. Some lecturers
choose to present a case and ask for an in-depth case analysis. Some may present the case followed by a
series of questions related to it, whilst others may present the case and ask you to identify and resolve the
problems in a formally structured case report.
This chapter will provide in-depth information about case analysis to facilitate the analytical approach,
and outline the further steps involved to complete your case study assignment using the problem-oriented
method. Keep in mind also, that the format required within a unit may vary from what is proposed in this
chapter. It is up to you to confirm with your lecturer or tutor which approach is required, and the appropriate
format to use for your assignment.
In a case study, it is crucial that you integrate relevant theory from your unit of study with evidence from
the case. Failure to attempt to integrate theory will lead to severe mark reduction or failure. As with all your
assignments, referencing of all non-original material is essential to uphold academic integrity, to avoid penalty,
and abide by Monash Universitys Plagiarism policy.

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Analytical approach case study
1. First, skim-read the case to get a general overview of the situation.
2. Carefully read the assignment task and any questions associated with the case. Identify key words and
concepts which will help to guide your analysis and response. Pay particular attention to instruction verbs
and make sure you understand exactly what you are being asked to do (see Appendix A on Instruction words
for more information).
3. Read closely and make clear notes on the case including: the organisation(s) or stakeholders involved, key terms,
conflicts or issues, strategies which were implemented (if any), sequence of events, outcomes and so on.
4. Use the key words identified from the assessment task and the case to locate the relevant sections of
your prescribed text and any additional readings containing theory or background information, to help you
understand the case and identify problems. You may also use these key words as search terms to find
additional literature.
5. Read and make notes in your own words on the theoretical aspects involved in the case. Make sure you
record the bibliographical details of the sources you read for easy reference when responding to the case.
6. Re-read the case again, with your greater knowledge of the theory. To analyse the case and identify its
problems and their potential causes, you need to question the information presented to you. Here are some
examples:
n  hat is the organisational environment or structure? Are there any inherent problems with this environment
W
or structure?
n Who is the decision maker? Is this the appropriate person or group who should be making the decisions?
n What were the financial constraints of this organisation? What difficulties could arise from such constraints?
Are these difficulties relevant to the problems arising in this case?
n What strategies were implemented here? Was this based upon any particular theory or concept? What
problems were caused as a result of this action?
n It is important to realise that every case is different, and it is likely that the above questions will not be
relevant to the case you are analysing. You must determine your own unique set of questions to analyse
each individual case.

Problem solving case study

If you have been asked to prepare a full case report, then it is likely that you are expected to apply the problem
solving approach to the case analysis. Regardless, you should still work through the case analysis steps
outlined above. Once you have analysed the case and identified the key problem(s), you need to prepare a
report which also identifies potential solutions to the problem(s), then recommend a solution which achieves the
most favourable outcome, and justify your decision.
Following is an outline of the typical structure of a case report, and the components of each section.
1. Title page
2. Table of contents
3. Executive summary
This section should comprise a brief overview of the case, giving a brief background and noting any important
assumptions made. (You will not have all the information you would like so you may need to make some
assumptions). As well as this, you should give a synopsis of your case report, noting very briefly the major
problems identified and the recommended solutions.
4. Problem identification and analysis
In this section, you should identify all the major problems in the case. Try to identify the underlying causes of
problems, not just the symptoms. Seek advice from your tutor on the layout of this information. You should link
each problem identified to relevant theory and also to actual evidence from the case. Remember, you MUST
integrate theory and reference all non-original work.

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5. Statement of major problems
In most case studies, you will identify a number of problems. Most likely, there will be too many to actually
solve in the number of words allowed. Hence, it is crucial to state very clearly which are the major two or three
problems, or key issues, which must be solved first. Therefore, this section is just a concise statement of what
problems you are going to solve in the remainder of the case. Half a page is adequate. Having once identified
the key problems you can continually check back to ensure that you are actually attempting to solve them, and
not some other minor problems you identified. This section is crucial to a good case report.
6. Generation and evaluation of alternative solutions
While most problems will have many possible solutions, it is your task to identify and evaluate a number of the
more appropriate (at least 23 for each major problem identified).
Each alternative solution should be briefly outlined and then evaluated in terms of its advantages and
disadvantages (strong and weak points). Note: You must evaluate alternatives. It is not necessary to make a
statement in this section as to which alternative is considered best this occurs in the next section. Do not
integrate theory in this section and do not recommend theory. Practical solutions to the problems are required.
7. Recommendations
This section should state which of the alternative solutions (either singularly or in combination) identified in
Section 6 are recommended for implementation. You should briefly justify your choice, explaining how it will
solve the major problems identified in Section 6. Integration of relevant theory is essential in this section.
8. Implementation
In this section, you should specifically explain how you will implement the recommended solutions. Theory
cannot be implemented; you must translate it into actions. This includes explaining what should be done, by
whom, when, in what sequence, what will it cost (rough estimates only), and other such issues. Remember, if a
recommended solution cannot be realistically implemented, then it is no solution at all.
9. Reference list
10. Appendices (if any)
This will contain an alphabetical list of all the references you have cited in the body of the report. Do not
include details of any sources you have not cited. Ensure the style used is correct and consistent with the APA
guidelines outlined in Chapter 10 of this manual.

General checklist

n  ake sure you have confirmed the required approach and case study structure with your lecturer or tutor
m
n check that you have adequately identified the key problems involved in the case, and that you have included
the relevant theory in your case study response
n confirm that you have completed all the required questions (if asked) or included all the necessary sections in
your assignment
n avoid repeating what the text book, or case information, has stated. Remember that you are trying to identify,
analyse and (possibly) resolve the problems of the case using the relevant theories from the literature
n check your completed work for internal consistency. If required to apply the problem solving approach,
make sure that you attempt to solve the key issues you have identified. For example, do not say X is the
major problem, and then recommend a solution to Y
n make sure you have referenced all non-original material, and that you have used a variety of reliable and
reputable sources. Even if your referencing style is faultless, the range and validity of your sources of
information may also be assessed

60
 Key elements of a case report

1. Executive summary
n 
summary of report and recommendations
n 
brief background to the company and an outline of its problems, your recommendations and any
assumptions noted
2. Problem identification and analysis
n 
identification and analysis of management problems including causes
n 
integration of theory and case evidence
3. Statement of key problems/issues
n 
clear, concise statement of major problem/s that the remainder of the case is going to solve
4. Generation and evaluation of a range of alternative solutions
n 
potential solutions outlined, linked to the key problems
n 
evaluation of each alternative
5. Decisions/recommendations
n 
clear statement of which of the alternative/s suggested (in 4) is/are recommended, and why
n 
justification for the above using theory and/or course concepts. This solution should solve the key
problem/s noted
6. Implementation
action steps involved in actually introducing the recommended solutions: Who/When/How/Cost?
n 

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 Chapter 9

Academic integrity and honesty:

avoiding plagiarism in written work

Researching ideas, data, graphics, audio-visual media and perspectives of other authors is integral to university
and faculty studies. As in Chapter 4, you form your own response to your assignment task by reading and
thinking about the research, ideas and findings from the experts in the field, which are published in journal
articles and books.
The ideas and viewpoints presented by these authors are the evidence and support that you require in your
written response. Without the evidence and support from the experts, your response would not be acceptable
academically. Therefore, you need to acknowledge and provide reference details for these supporting ideas in
your writing. Failure to acknowledge and reference the source of others ideas is plagiarism, and this is treated
seriously in academic studies. Avoiding plagiarism is an integral part of the respect for learning and research
that the university fosters and depends upon for academic work to be worthwhile. As a student, you have an
important role in maintaining the highest possible standards of academic honesty by avoiding plagiarism in all its
forms. This is a learning process requiring work and diligence throughout your career as a student.
This chapter, read in conjunction with Chapters 4, 5 and 10, will provide a clear guide to ensuring you develop
and maintain your academic honesty and integrity. Chapter 10 provides guidance on referencing techniques.
Learning how to summarise and paraphrase appropriately will help you avoid plagiarism in your written work.
You should practise these processes, and seek help from tutors, learning support services, Chief Examiners
and the facultys website, if you are unclear about plagiarism.

What is plagiarism?

In any academic text there are many voices; the voice of the writer and the voices of the other sources
used by the writer. In your academic writing you may reproduce the exact voice of another source in a direct
quotation, or you may rewrite the source voice in your own words by summarising or paraphrasing. In every
case, whether quoting, summarising or paraphrasing, or when including data, audiovisual media or graphics,
you must provide a reference. The only voice that is not referenced is the voice of the writer you. Any part of
the text that is not referenced is therefore your claim that it is your own idea or perspective.
Plagiarism occurs when writers claim ownership of written words or ideas that are not their own. It is
stealing the intellectual property of other writers and is not allowed in the university. If you copy text without
acknowledging the source of information, disciplinary action may result and you could be suspended or be
excluded from the university.
It is important to point out that simply copying slabs of information or sentences from texts, even if the source
of the information is referenced, is not acceptable. Your voice and your interpretation of the material for the
purpose of responding to a specific task should be highlighted in your writing. Examples of plagiarism include:
n c opying another persons work without correct referencing. This includes copying from a book, a journal
article, a web site or another students assignment/s
n copying from notes distributed by the tutor or from slide without correct referencing
n paraphrasing another persons work with minor word changes, but keeping the meaning, flow of argument or
ideas the same as the original even with correct referencing
n cutting and pasting another persons work into a new document and pretending it is your own
n submitting an assignment which has already been submitted for assessment in another unit
62
n  resenting an assignment as independent work when it has been produced in collusion with other students
p
(where this was not specified as a group project)
Plagiarism also relates to students copying or basing their written work on that of other students. Of course,
students often work together in order to clarify understandings and test their ideas before they establish their
individual responses to topics; this is acceptable practice. If you are not clear about how collaborative work
should be presented, talk to your lecturer or tutor. However, unless indicated otherwise in the unit outline, the
piece of work submitted for assessment must be your own response and must be your own work.

Monash University Statute 4.1 and Policy regarding plagiarism

Statute 4.1 Student Discipline and the Policy regarding plagiarism govern the penalties and procedures when
a piece of work is identified as suspected plagiarism.
Statute 4.1 Student Discipline can be found at:
http://www.monash.edu/legal/legislation/chapter-four.html
Plagiarism Policy can be found at:
http://www.policy.monash.edu/policy-bank/academic/education/conduct/plagiarism-policy.html
Definitions as set out by Monash University Policy
Plagiarism means to take and use another persons ideas and or manner of expressing them and to pass
them off as ones own by failing to give appropriate acknowledgement.
Cheating means seeking to obtain an unfair advantage in an examination or in other written or practical work
required to be submitted or completed by a student for assessment.
Collusion means the unauthorised collaboration on assessable work with another person or persons which
constitutes cheating.
Re-submission of work where work submitted for assessment, which has previously been submitted in
another unit without disclosure of the fact, is considered as cheating.
Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically it
occurs when:
n  other peoples work and/or ideas are paraphrased and presented without a reference
n  other students work is copied or partly copied
n  other peoples designs, codes or images are presented as the students own work
n  phrases and passages are used verbatim without quotation marks and/or without a reference to the author or
a web page
n  lecture notes are reproduced without due acknowledgment
If the plagiarism is:
n  Intentional, that is, the student knew that he/she should have cited the source and deliberately failed to do
so, the student has cheated
n  Not intentional, the only offence the student has committed is the academic misdemeanour of failing to
reference a source correctly. The matter should, therefore, be treated in the normal manner i.e. as a case of poor
referencing and poor academic work, and be marked accordingly and an academic penalty may be applied

What happens when plagiarism is suspected?

An assignment that is suspected of plagiarism will be reported to the Chief Examiner for the unit. The Chief
Examiner must decide whether the plagiarism was intentional. A student who is suspected of plagiarising will be
provided with the opportunity to respond.
If the Chief Examiner decides the plagiarism was not intentional, the assessment may be marked appropriately.
In some cases, the Chief Examiner may require the student to attend a meeting to discuss the issue of
plagiarism, and a warning letter may be issued to the student.
If the Chief Examiner determines there is evidence to support a finding of intentional plagiarism, the student will be given
an opportunity to respond to the allegation and discuss the matter with the Chief Examiner before a decision is made.

63
Where the Chief Examiner decides that intentional plagiarism has occurred, he or she must either
n take disciplinary action; or
n report the matter to the Associate Dean Learning and Teaching who will then review the documentation and
decide whether or not to refer the matter to the Faculty Discipline Panel.
The Chief Examiner can also make a request to check the Plagiarism register to see if a student has received
any prior warnings or an outcome that has resulted from disciplinary action for plagiarism.
If the Chief Examiner decides to take action, he or she must:
n  isallow the work concerned by prohibiting assessment (that piece of assessment is not to be marked and
d
must receive zero marks); and
n inform the student in writing that the marks have been disallowed and that he/she has the right to appeal the
disallowance; and
n inform the Associate Dean Learning and Teaching and the Academic Governance Unit of the disallowance.
The record of the disciplinary action will be recorded on the Plagiarism Register. A record of an accusation on
the Plagiarism Register will be retained while the student is enrolled or intermitted in any course and academic
staff will have access to this information when considering any subsequent allegations of plagiarism.

Students responsibility
Students are required to submit an Assessment Cover Sheet for every piece of assessment, which should
contain:
1. the approved definition of plagiarism
2. a statement on collusion
3. the approved Privacy Statement
4. a certification by the student:
n that plagiarism or collusion has not occurred
n that the assignment is original and has not been previously submitted as part of another unit/subject/
course
n that proper safeguarding of their work and all reasonable effort to ensure it could not be copied was taken
n that the assessor of the assignment may for the purposes of assessment, reproduce the assignment and
provide it to another member of faculty; and/or
submit it to a plagiarism service (which may then retain a copy of the assignment on its database for the
purpose of future plagiarism checking)
n that they [the student] understand the consequences of engaging in plagiarism as described in Statute
4.1, part III Academic Misconduct

Using references appropriately in your written work

As we have explained earlier in this chapter, in presenting your response to a topic, you are expected to review
the literature in the field and incorporate the views of other authors, as expressed in articles and books. In this
sense, the authors views are used to build your argument. You must formulate your own structure for your
writing in response to a topic rather than relying solely on other authors views. The source of the words or
ideas used to support, and as evidence for, your response must always be acknowledged.
When you survey the literature concerning your topic and formulate responses to assignment tasks and topics,
you are participating in academic enquiry. The views expressed in the literature for a particular area are not fixed
and unchanging. Rather, as authors published views are constantly challenged and disputed by other writers,
the knowledge in the field evolves. You must be aware of this process as you structure your response to their
topics and incorporate the views from the literature.
Before forming the structure for your response to the topic, you need to thoroughly immerse yourself in the field.
You must also frame your response in the context of the topic. In so doing, you can either draw on the literature

64
to support or substantiate your argument or, if the views expressed in the literature differ, indicate how your
argument is valid, despite these differences.

Use of references in writing

Unsuitable use of references

The following sample paragraph for a management topic consists of a string of direct
quotations and paraphrases. In this case the writer has failed to demonstrate knowledge of
the literature and key concepts beyond the ability to look up relevant texts and journals. That
is, there is no comment from the writer, either at the beginning of the paragraph, the end, or
throughout the paragraph. The referencing is also inadequate because the dates have not
been included. Also, it is inappropriate to refer to lecture notes because there are no records
of spoken comments for others to consult and verify.
Example 1

Organisations operating under rational-legal authority are marked by division of labour,

hierarchy, rules and regulations and impersonal relationships (Robbing, p.36). This type
of authority allows supervision and control of a large number of individuals engaged
in a common objective or task, maximising coordination and organisational efficiency
(MGC Lecture Notes, 2005). Control is concerned with the methods employed by the
organisation to ensure that people perform their tasks in ways which are seen as desirable
from the viewpoint of the organisation (Robbing, p. 569).

However, if direct quotations are incorporated in a way which indicates that the writer has
grasped the key concepts in the literature, it is vital that he or she indicates that these are
exact words from the text by using quotation marks and then indicating their source. At the
same time, direct quotations must be used sparingly less than 10 per cent of your word
count. Also, even if the ideas from the text are written in your own words, the source must still
be indicated.

Suitable integration of references

The following sample paragraph for a management topic uses references in an appropriate way.
Instead of using direct quotes or paraphrasing, the writer has formulated a summary of the views
expressed by the cited authors. That is, the writer has presented comments on the issue and
placed the relevant literature in the context of their own response to an assignment task.
Example 2

The different schools of thought concerning organisational structure view employees as a

vital feature strongly related to an organisations survival and growth. However, there are
differences amongst the schools in that employees are viewed as either rational or social
beings. The significance of employees is evident in the comments of Owen (2002, p. 32)
when he states that employees are the best investment for managers; Barnard (2003, p.
39) also acknowledges the input of employees, stating that an organisation is made up of
people. Research undertaken through intense observation has led to the view that people
(including employees) are rational in that their behaviour is patterned. However, another view
is that they are social and this means influenced by non-rational factors such as emotions
(Scott 2004, pp. 2228). Overall, it is clear that employees are integral to organisations and
an important consideration for managers in organisations striving for success.

Sentences 12 contain the writers point of view. Sentences 3-5 incorporate references on
which the writers view is based. The final sentence is the writers comment on the evidence.

65
Techniques for using an authors ideas

Summarising
As you can see in the examples above, you need to use references in a way that reflects your
own thoughts and interpretation of other authors work.
A summary provides only the main ideas of the original source (or collection of sources) with
no details. Summarising enables you to reduce others work to its key points, eliminating
detail. The process of eliminating detail from the original work forces you to express the
material in your own words. You can then include your own comments, demonstrating your
interpretation of the work. The following approach will assist you to summarise passages:
n read and understand fully the passage
n take brief notes about the main ideas, without the details; use key words, synonyms and
abbreviations do not write full sentences. Specialised or technical vocabulary does not
have to be changed
n re-organise your notes to suit your own writing. For example, it may not be necessary for
the points in the summary to follow the same sequence as in the original passage; or you
may wish to combine several key points into one
n  rite the summary from your notes to suit your interpretation and the part of your text you
w
are drafting
Example 3

Original source: Williams, A., Dobson, P. & Walters, M. (1989). Changing culture: new
organisational approaches. London: The Institute of Personnel Management, p. 14.
Culture is learnt. Individual beliefs, attitudes and values are gained from the individuals
environment. The culture of the organisation is therefore gained from the environment
common to its members. Both the internal and the external environment of the
organisation influence culture.
The internal environment comprises the social and technical systems of the organisation. Thus,
in part, culture is the product of these socio-technical systems. They comprise the decision-
making, planning and control procedures of the organisation, its technology, the procedures for
recruitment, selection and training, and the behaviour of other members in particular, that of
the manager and the work group. Culture has its roots as much in beliefs about the demands
of the work environment as it does in the personal attitudes and values of individuals.
Externally, the organisation is embedded in social political, legislative, economic and
technological systems. These represent the external environment of the organisation.
Those operating in different sectors have different markets, technologies and legal
constraints. They have different skill and resource needs. These variations place different
demands on organisations and create differing learning environments.

Example 4

In considering an organisations culture which includes the values, beliefs and attitudes
of its members, it is important to recognise that it is shaped by both internal and
external environments. Socio-technical systems such as decision-making, planning
and controlling constitute the internal environment. The external environment, which
can differ across sectors, includes elements such as the social, political and legislative
(Williams et al., 1989, p. 14).

The writer has made a clear interpretation of the original passage. The order of the ideas
has been changed, probably because the information concerning the role and nature of
environments is required as evidence in the written piece, and so this is the focus taken in the

66
students interpretation of the original passage. Most of the details included in the original have
also been eliminated so that only the key points of the passage are captured.

Paraphrasing
Unlike a summary, paraphrasing is not limited to main ideas. Paraphrasing may be used to
rewrite any material from the original needed to support your own arguments whether main
ideas, specific details or data. For example, it may be necessary to paraphrase concepts,
definitions, statutes or Accounting Standards in your own words. The following steps will
assist you with paraphrasing.
After locating the information:
n read the passage several times to understand fully the meaning identify the specific material
you need in the passage
n take brief notes about the material; use key words, synonyms, abbreviations, mathematical
symbols do not write full sentences. Specialised or technical vocabulary does not have to
be changed
n organise your notes to suit your own writing
n write from your notes to suit your interpretation and the part of your text you are drafting
The following is an original quotation and one of the many possible ways that it could be
paraphrased; the material to be included in the paraphrase is displayed in italics in the original.
In the example paraphrase, the writers comment is at the beginning.
Example 5

Original source: Williams, A., Dobson, P. & Walters, M. (1989). Changing culture: new
organisational approaches. London: The Institute of Personnel Management, p. 14.
Culture is learnt. Individual beliefs, attitudes and values are gained from the individuals
environment. The culture of the organisation is therefore gained from the environment
common to its members. Both the internal and the external environment of the
organisation influence culture.
The internal environment comprises the social and technical systems of the organisation.
Thus, in part, culture is the product of these socio-technical systems. They comprise the
decision-making, planning and control procedures of the organisation, its technology, the
procedures for recruitment, selection and training, and the behaviour of other members
in particular, that of the manager and the work group. Culture has its roots as much in
beliefs about the demands of the work environment as it does in the personal attitudes
and values of individuals.
Externally, the organisation is embedded in social political, legislative, economic and
technological systems. These represent the external environment of the organisation.
Those operating in different sectors have different markets, technologies and legal
constraints. They have different skill and resource needs. These variations place different
demands on organisations and create differing learning environments.

Example 6

Organisational culture is not fixed and unchanging, but differs across organisations. As
Williams et al. (1989) suggest, the interplay of internal procedures and behaviours and
external legal and social factors is different in each organisation (p.14). The three cases
considered in this study show significant variation in organisational culture in terms of

In Example 6, a particular detail has been adapted to suit a new context. In the new context,
factors not only influence (original), but also differ or vary (paraphrase). Even though the authors
idea has been expressed in the students own words, the source of the idea must be referenced.

67
 Conclusion

You must acknowledge other authors ideas and perspectives in your written work through referencing
techniques. It is also very important that your writing is not composed solely of material from texts and articles.
Your lecturers and tutors want to see how you have reviewed the literature on the topic and formed your own
response, based on the body of knowledge or literature in the field.
Departments within the Faculty of Business and Economics have taken steps to detect plagiarism. This may
include the use of electronic plagiarism detection software. Your work may be subject to this type of checking.
The penalties are too great to overlook this very important issue.
The university has a number of resources to enhance academic skills, language and approaches to
learning. The library provides assistance in assignment research and writing, and the appropriate use and
acknowledgement of sources. For further information go to:
http://www.lib.monash.edu.au/learning-skills/

http://www.monash.edu.au/lls/llonline/

http://www.buseco.monash.edu.au/student/sdo/academic-skills-development/
On a more positive note, appropriate understanding and use of references in the manner described in this
chapter will enhance your written work and improve your learning, perhaps with writing becoming a more
meaningful experience and earning higher assessment grades!

68
 Chapter 10

Referencing: APA style

One of the more technical aspects of assignment writing at university relates to referencing. As there are
numerous acceptable systems of referencing, you will need to consult the Unit Guide for each unit in order to
ascertain the style preferred by your tutor or Chief Examiner. Once the appropriate style has been determined,
it is important that all conventions pertaining to that particular style are consistently adopted. The key
considerations are therefore, attention to detail and consistency.
This chapter examines the nature and benefits of referencing and provides information pertaining to the particular
style of referencing adopted by the Faculty of Business and Economics, the APA style (the American Psychological
Association method of citation). The referencing rules detailed in this chapter are based on the following style guide:
American Psychological Association. (2010). Publication manual of the American Psychological Association. (6th ed.).
Washington, DC: Author.
As the APA style guide does not include referencing rules for Australian cases or legislation, please refer to
Chapter 12 Business Law for details regarding referencing of cases and legislation. The rules for referencing
cases and legislation in Chapter 12 and below are based on the following style guide:
Melbourne University Law Review Association, & Melbourne Journal of International Law. (2010). Australian guide to
legal citation. (3rd ed.). Melbourne, Australia: Melbourne University Law Review Association.

What is referencing?

Referencing or citing refers to the acknowledgement of various sources (a source is the place where you
originally obtained the information the source of the information) you have used in preparing your written
assignments. It means acknowledging the authority of an author or proof or evidence in support of your
argument.
The works to which you have referred should be acknowledged in two places intext and end-text. Intext
referencing means that you place a citation (a citation is a brief record of where you found the information)
directly after you have used the information. This could be at the beginning of a sentence, the end of a
paragraph, the end of a sentence, or after a direct quotation.
On the other hand, end-text referencing refers to a reference list or bibliography. A reference list is a complete
list of all the sources you have cited in your assignment and is always placed at the end of an assignment. A
bibliography is a full list of all sources you have consulted for your assignment, whether or not you have cited
them in your text, and is always at the end of the assignment. Always check with your lecturer or tutor whether
a reference list or a bibliography is required for a particular assignment. A reference list should provide complete
publication information concerning each source, including the names of the authors, year of publication, title of
the text or journal, and details about the publication (see below for rules regarding different types of sources).

When should you reference?

When you:
n 
quote an authors exact words
n copy data, tables, figures, diagrams, or pictures from a source ( a form of quoting for visual items)
n use audio/visual/multimedia information from a source
n summarise or paraphrase information from a source in your own words

69
 Why should you reference?
There are numerous benefits of referencing. Referencing appropriately:
n avoids plagiarism and the subsequent failing of the assignment and/or unit
n gives credibility to your position because citing other research substantiates your line of argument
n recognises authors whose research or data you have used
n allows readers to access the sources for themselves

Referencing using the APA style

The referencing style adopted by the Faculty of Business and Economics is the APA Style (6th edition), which
is published by the American Psychological Association (APA). This chapter is an introductory guide to using
the APA Style to reference information sources most relevant to students of business and economics. Print,
electronic and some audio or visual sources are covered. The definitive guide to the APA style, and the key
guide to writing this chapter, is:
American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.).
Washington, DC: Author.
Copies are held at Monash University libraries check Search for details via http://www.lib.monash.edu.au. Refer to
this publication for further information on the APA style, especially if you are undertaking a thesis or need to reference
a type of source not specifically covered in this chapter. Advice on referencing is also available from learning skills
advisers in the Library. Further guidance is available at the APA Style website, http://apastyle.apa.org/.
The following sections of this chapter focus respectively on creating firstly, intext citations and secondly, a
reference list.

Creating intext citations

The term intext means that you cite an author or source within the text of your assignment, at the point where
his or her idea or argument appears. Every fact or idea which you have used to establish your own line of
argument must be accurately and consistently cited. Using the APA style, the intext citation should show:
n the last name of the author or authors (keep author names in the same order as they appear in the source)
n the year of publication
n the page number/s where necessary (e.g. for direct quotes)
The following examples illustrate generally how intext citations can be used in assignments.
Deegan (2002) suggests there are numerous methods which may be adopted.
OR
Few authors have approached the topic in this way (Deegan, 2002).
If you have cited the arguments/ideas from more than one source, the intext citation would show:
Consideration of expatriate adjustment is becoming increasingly important (Mahoney & Trigg, 2001;
Stone, 2002).
Note that if you cite several authors as in the above example, (Mahoney & Trigg, 2001; Stone, 2002), these
should also be in alphabetical order i.e. Mahoney before Stone. See Multiple references below.
One author
the results were inconclusive (Hawkins, 2003).
Hawkins (2003) reported that the results were inconclusive.
Two authors
(Bovey & Hede, 2001)
Bovey and Hede (2001) argue...
70
Three five authors
First time cited
(Clegg, Hardy, & Nord, 1996)
Clegg, Hardy, and Nord (1996) assert that...
Thereafter, type only the first author name, then et al.
(Clegg et al., 1996)
Clegg et al. (1996) assert that....
Six or more authors
n 
use only the family name of the first author, followed by et al. the first and subsequent times
n 
in the reference list entry, include all names and initials for up to and including the first seven authors. If there
are more than seven authors, type the first six names, followed by an elipsis (...), then the last author name
(see the example for Electronic journal articles more than 7 authors)
Multiple works by the same author cited at the same time
n 
enter the years of publication in date order
(Jones, 2000, 2001)
Jones (2000, 2001) applies the same principles to
Multiple works by the same author in the same year
n 
differentiate the citations by adding an a,b,csuffix to the year
n 
suffixes also appear in the reference list
n 
reference list entries for the same author are ordered alphabetically by title
The first entry receives the suffix a, the next b, etc.
(Brown, 1998a, 1998b)
Brown (1998a) later in the text Brown (1998b)
Unknown author
n 
if no author is stated in the work, use the first few words of the title in place of the author
n 
for an article, chapter or web page use double quotation marks
As reported in the business press (Singapore Profit, 2007)...
for a periodical, book, report or brochure, use italics
n 

According to the brochure, Succeeding in Exams (1979)

n 
when the author is given as Anonymous, cite as (Anonymous, 1997)
An organisation as the author
(Reserve Bank of Australia, 2007)
n 
if the organisation has a well recognised abbreviation, it can be cited as follows:
First time cited (International Monetary Fund [IMF], 1997)
Subsequently (IMF, 1997)
Multiple references
n 
list alphabetically, separated by semi-colons
There is considerable support for this view (Allen, 2001; Bryson & Lodge, 1999; Wong, 2003).

Direct quotations
A direct quotation reproduces the exact words of the source. In addition to author name and year, the page
number must be stated and double quotation marks must be used around the quote. For a short quotation of
less than 40 words, the citation in brackets is inside the sentence punctuation.

71
 The key to understanding microeconomics is to realise that its overwhelming focus is on the role of
prices (Gittins, 2006, p. 18).
Gittins (2006) suggests that the key to understanding microeconomics is to realise that its
overwhelming focus is on the role of prices (p. 18).
To format a long quotation (also called a block quote) of 40 or more words, see Appendix C of the Q Manual.
No page numbers
in the case of an electronic source (e.g. a web site) that has no page numbers, if there is paragraph
n 

numbering specify the paragraph, e.g. (Perrin, 2006, para. 4)

if there are no visible page or paragraph numbers, use the heading of the relevant section, followed by the
n 

number of the paragraph in that section

e.g. (Smith, 2010, Introduction, para. 1).
n 
long headings can be shortened to the first few words, in quotation marks
Citing a secondary source (i.e. a source referred to in another work)
For example, you read a 2006 article by Friedman in which he refers to an article by Chang, published earlier in
1997. To cite Chang in your writing, the following formats apply:
(Chang, 1997, as cited in Friedman, 2006).
Chang (1997, as cited in Friedman, 2006) suggests that this is inconsistent
Friedman (2006) cited Chang (1997) as arguing for.
In the reference list only include an entry for the source that you actually read (i.e. Friedmans article).

Creating a reference list

A reference list is a list of all the sources you have used in the body of your assignment. It is arranged
alphabetically according to the authors last names and is placed at the end of the assignment. The following
conventions apply to the reference list:
n begin the list on a new page, with centred title, Reference List or References
n e ach entry should have a hanging indent of 57 spaces (i.e. the first line of each entry is fully left justified and
the following line/s are indented 57 spaces)
n entries are in double line spacing as for body text throughout the assignment
n there is no blank line between entries; the hanging indent is sufficient
n list entries in alphabetical order by author name
n  here a source has no author, and the title is used instead (as with some newspaper articles), list according
w
to the first significant word in the title (i.e. ignore The, A, An)
n  here there are two sources with the same author(s) and date, order them alphabetically by title and assign a
w
suffix (a, b, c) to each date
n if the same author is cited for works from different years, list the references from the earliest publication date
in date order
n give organisation names in full
n e nsure that all references cited in the text are listed (except for unpublished items, such as correspondence
or interviews)
n ensure that all listed items have a corresponding intext citation
n if the place of publication is in the United States, the city and state abbreviation are used (e.g. Englewood
Cliffs, NJ)
n for countries other than the United States give the city and country name
A sample reference list demonstrating the application of these rules is provided at the end of this chapter. Be
sure to include the exact punctuation and spacing shown in the examples.
72
Print sources

Books
General format:
Author surname, Author initial(s). (Year of publication). Title of book (edition number if not the
1st edition). Place of publication: Name of publisher.
n 
in the title of the book, only the first letter of the title, subtitle and any proper nouns are
capitalised
the title and subtitle are in italics
n 

n 
for a revised edition of a book, the abbreviation is (Rev. ed.)
Gittins, R. (2006). Gittins guide to economics. Crows Nest, Australia: Allen & Unwin.
Luthans, F. (2002). Organisational behavior (9th ed.). Boston, MA: McGraw-Hill Irwin.
Johnson, D., & Turner, C. (2010). International business: Themes and issues in the modern
global economy (2nd ed.). Abingdon, United Kingdom: Routledge.
Edited book
n follows the book format, with the editors name followed by (Ed.), or (Eds.) if more than one
editor
Clegg, S. R., Hardy, C., & Nord, W. R. (Eds.). (1996). Handbook of organisation studies.
London, United Kingdom: Sage.
Chapter in an edited book
n type In before the editors name(s)
n the format of the editors name(s) is: Initial(s). Family name (i.e. the reverse of the author names)
n the page numbers of the chapter are included, i.e. (pp. 192199)
Macauley, P., & Green, R. (2007). Supervising publishing from the doctorate. In C. Denholm
& T. Evans (Eds.), Supervising doctorates downunder: Keys to effective supervision in
Australia and New Zealand (pp. 192199). Camberwell, Australia: ACER.
Journal article
General format:
Author family name, Author initial(s). (Year of publication). Title of the article. Title of the
Journal, volume number (issue number), page numbers of the article.
n 
only the first letter of the article title, subtitle and any proper nouns are capitalised
n 
the first letter of each significant word in the journal title is capitalised
the journal title and volume number are in italics
n 

n 
if there are more than seven authors, type the first six author names, followed by an elipsis
(), then the last author name. See the example for Electronic journal article more than 7
authors
Milner, L.M., & Fodness, D. (1996). Product gender perceptions: The case of China.
International Marketing Review, 13(4), 4051.
Magazine
n if there is a volume number, it follows the magazine title, in italics. In the example below, 159
is the volume number, and the page number is 46
MacLeod, S. (2002, April 8). An olive branch or stick? Time, 159, 46.
Guilliat, S. (2005, March 26). Leap of faith. Good Weekend: The Age Magazine, 2431.

73
 Newspaper article print and microfiche
n precede the page number with p. or if more than one page, pp.
(For an article starting on page 1, then continuing and ending on page 3, the format would
be pp. 1, 3.)
Hopkins, P. (2004, January 7). Parmalat cooked the books worldwide: Police. The Age, p. 2.
Newspaper article no author
n the article title takes the place of an author
Singapore profit soars despite cost hit. (2007, November 2). The Australian, p. 37.
n for the intext citation, use the first few words of the title, in double quotation marks, followed
by the year (Singapore Profit, 2007)
Reports from organisations
n includes, but not limited to, company annual reports and reports from government bodies
n where the author is the publisher, type Author after the location
Sumitomo Mitsui Banking Corporation. (2001). Annual report 2001. Tokyo, Japan: Author.
n if a report has an identifying number, include it in brackets, as follows:
Productivity Commission. (2002). Review of automotive assistance (Inquiry Report No. 25).
Canberra, Australia: Author.
Department of Industry Science and Technology. (2004). Australian business innovation: A
strategic analysis. Canberra, Australia: Australian Government Publishing Service.
House of Representatives Standing Committee on Legal and Constitutional Affairs. (1992).
Half way to equal: Report of the inquiry into equal opportunity and equal status for
women in Australia. Canberra, Australia: Australian Government Publishing Service.
Working paper/research report
n include the working paper/report number, in brackets
n in the location details, omit the state or country name if part of the university name e.g. San
Diego: University of California
n include the university name and the name of the publishing entity (e.g. faculty, department,
school, research centre) in that order
Allen, D. E. (1993). Competitive advantage and approaches to investment appraisal:
Procedures in Australia, Britain and Japan (Working Paper 93.23). Perth, Australia: Curtin
University of Technology, School of Economics and Finance.
Thesis unpublished
n city and country details are required for non-U.S. unpublished theses
Waddell, D. (1995). Using resistance positively to implement new manufacturing methods in
industry. (Unpublished doctoral dissertation). Monash University, Melbourne, Australia.
Encyclopaedia or dictionary
n reference works, such as dictionaries and encyclopaedias are not normally cited unless you
are using them to make precise definitions of terminology
Warner, M. (Ed.). (2002). International encyclopedia of business and management (2nd ed.,
Vols. 18). London, United Kingdom: Thomson Learning.
Accounting handbooks
Pozzi, C., & Shying, M. (Eds.). (2010). Accounting handbook. Frenchs Forest, Australia:
Prentice Hall.

74
 Locke, C. (Ed.). (2010). Financial reporting handbook 2010: Incorporating all the standards
as at 1 December 2009. Milton, Australia: Wiley.
Images
n the type of image is given in square brackets, e.g. [Photograph]
n the following example refers to an advertisement in the print magazine, The Australian Wish
Singapore Airlines [Advertisement]. (2011, June). The Australian Wish. p. 11.
Brochure
Whittlesea & Plenty Valley Tourism Association Inc. (2010, May). Whittlesea tourist guide
[Brochure]. Whittlesea, Australia.
Interviews, personal e-mail and other personal communications
Personal communications are not included in the reference list as they are inaccessible to the
reader, but are cited in the text in the following ways:
R. Smith (personal communication, August 15, 2007)
(R. Smith, personal communication, August 15, 2007)

Electronic sources

In general, the basic formats that apply to referencing the various types of print sources also
apply to their electronic equivalents, except that the publisher details are often omitted, and
generally either a Digital Object Identifier (DOI) or Uniform Resource Locator (URL) is included.
n  e sure to include the exact punctuation as shown in the examples. Where a URL or DOI is
b
part of a reference, do not end the reference with a full stop
n it is not necessary to include a retrieval date in references unless the source material is likely
to change in the future. See examples under Web sites
The following examples demonstrate the application of the APA style for common electronic
information sources encountered by Business and Economics students. After familiarising
yourself with the contents of this section, if you require further details, or information on citing
electronic sources not covered in this section (e.g. blogs), consult the Publication Manual.
Advice on referencing is also available from learning skills advisers in the Library.

The use of Digital Object Identifiers in referencing

It is now usual practice for published electronic journal articles and e-books to be allocated a
unique identifying number, the Digital Object Identifier (DOI). Where a DOI exists for an item, it
should be included in the reference for that item.
n the DOI is usually displayed on the first page of the article, and in the database record for
that item
n they vary in length but always begin with 10.
e.g. 10.1111/j.1540-6261.2007.01272.x; and 10.1037/a0023220
n  hen constructing a reference, precede the number with doi:
w
i.e. doi: 10.1037/a0023220
n to avoid error, copy and paste the number into the reference
If an item does not have a DOI, provide the URL for the journal, or the publisher of the e-book
or report.
Bhattacharya, C.B., & Sen, S. (2004). Doing better at doing good: When, why, and how
consumers respond to corporate social initiatives. California Management Review, 47(1),
924. Retrieved from http://cmr.berkeley.edu
The following examples demonstrate how to reference both items which have a DOI, and
those without.
75
 Electronic journal article with a Digital Object Identifier (DOI)
Menkveld, A. J. (2008). Splitting orders in overlapping markets: A study of cross-listed
stocks. Journal of Financial Intermediation, 17(2), 145174. doi: 016/j.jfi.2007.05.004
Electronic journal article more than 7 authors
n type the first six author names, followed by an elipsis (), then the last author name. The
following example is for an article with eight authors. The first six, and then the eighth
author, are listed in the citation.
Swim, J.K., Stern, P.C., Doherty, T.J., Clayton, S., Reser, J.P., Weber, E. U., Howard,
G.S. (2011). Psychologys contributions to understanding and addressing global climate
change. American Psychologist, 66(4), 241250. doi: 10.1037/a0023220
Electronic journal article without a Digital Object Identifier (DOI), from a database
(e.g. Business Source Complete)
n include the journal home page URL, after Retrieved from
n to find the journal home page, search the web for, in this case, California Management
Review. This reveals that the URL is http://cmr.berkeley.edu/
n note the URL takes the reader only to the home page of the journal
Bhattacharya, C.B., & Sen, S. (2004). Doing better at doing good: When, why, and how
consumers respond to corporate social initiatives. California Management Review, 47(1),
924. Retrieved from http://cmr.berkeley.edu
Electronic journal article without a DOI from a free journal on the web
n the URL is for the journal home page
Taylor, S., & Wagland, S. (2011). Financial literacy: A review of government policy and
initiatives. Australasian Accounting Business and Finance Journal, 5(2), 101125.
Retrieved from http://ro.uow.edu.au/aabfj
Electronic newspaper article from a database (e.g. from Factiva)
n follows the basic format for a print newspaper, followed by Retrieved from newspaper
home page URL
n to find the URL, search on the web, in this case, for The Age. This reveals that the URL is:
http://www.theage.com.au
Chong, J. (2011, May 26). Airlines back biofuels. The Age, p. 8. Retrieved from http://www.
theage.com.au
Electronic newspaper article from the web, open access
n the following reference is to an html document, so there are often no page numbers to
record
n use the home page URL of the newspaper
Kaneko, M. (2007, October 16). Investment funds focused on womenomics gaining
attention. The Japan Times Online. Retrieved from http://www.japantimes.co.jp
Reports from databases
A wide range of reports is available from databases to which the Library subscribes, including
company, industry, market and country reports and profiles. Both PDF and HTML formats are
used. When referencing any report or profile include the URL of the report publisher, according
to the format in the next examples. As such reports are updated periodically, include the
published date of the report.

76
Company report or profile from a database (e.g. DatAnalysis)
n reports from the DatAnalysis database are generated on demand (click the Full Report link)
in html format. The date given is the date the report was printed or downloaded it appears
at the top of the report.
Morningstar. (2011, June 11). Qantas Airways Limited. Retrieved from
http://datanalysis.morningstar.com.au
Industry report from a database (e.g. IBISWorld)
n if a report has an identifying number, as in this case, include it in brackets after the title
IBISWorld. (2011, February 11). Biscuit manufacturing in Australia (C2163). Retrieved from
http://www.ibisworld.com.au
Country report from a database (e.g. ViewsWire)
n ViewsWire is produced by the Economist Intelligence Unit
Economist Intelligence Unit. (2011, June 13). ViewsWire Vietnam. Retrieved from http://
viewswire.eiu.com
Market report from a database (e.g Passport GMID)
n Passport GMID is produced by Euromonitor International
Euromonitor International. (2011, January 11). Wine in China: Category briefing. Retrieved
from http://www.portal.euromonitor.com
Electronic book
The Library provides access to increasing numbers of electronic books, via the Search
interface, from the Library home page.
n the format follows that for a print book, but instead of including the publisher details, give
the DOI if the book has been allocated one
Mitsopoulos, M., & Pelagidis, T. (2011). Understanding the crisis in Greece. doi:
10.1057/9780230294752
n  here the book does not have a DOI, add Retrieved from publishers home page URL n to
w
find the URL, search on the web for the publishers name
Meyers, R. A. (Ed.). (2011). Complex systems in finance and econometrics. Retrieved from
http://www.springerlink.com
de Chernatony, L., McDonald, M., & Wallace, E. (2010). Creating powerful brands (2nd ed.).
Retrieved from http://www.elsevierdirect.com/imprint.jsp?iid=30
A chapter or conference proceedings in an electronic book
n in this case the book has a DOI
Hoefer, M. (2010). Strategic cooperation in cost sharing games. In A. Saberi (Ed.), Lecture
Notes in Computer Science: Vol. 6484. Internet and Network Economics (pp. 258269).
doi: 10.1007/978-3-642-17572-5
Online encyclopaedia (e.g. Blackwell Reference Online)
n the following example refers to the entry for the term contingencies
Schattke, R.W. (2005). Contingencies. In C.L. Cooper (Ed.), The Blackwell encyclopedia of
management (2nd ed.). Retrieved from http://www.blackwellreference.com
Lecture notes, from Monash University Studies Online (MUSO)
n o
 nly minor reference to lecture notes, if at all necessary, should be made in a piece of student
writing. Lecturers expect students to provide references that show evidence of their own
research

77
 n the format of the notes is included, in square brackets
Luca, E. (2007). Week 6: Interpersonal communication in context [PowerPoint slides].
Retrieved from MGF1100/2100, Monash University Studies Online: https://my.monash.
edu. au/muso/blackboard/login/
Research report or working paper on the web
n if the report/paper has an identifying number, include it in parentheses after the title
n include the name of the publishing organisation before the URL if that organisation is not the
author, in the form, Retrieved from Organisation website: URL
Cockerell, L., & Pennings, S. (2007). Private business investment in Australia (Research
Discussion Paper RDP 200709). Retrieved from Reserve Bank of Australia website:
http://www.rba.gov.au/rdp/RDP200709.pdf
n in the case of a university working paper, include the university name, and the name of the
publishing entity (e.g. faculty, department, school, research centre) in that order
Bardoel, E.A., De Cieri, H., & Tepe, S. (2006). A framework for developing a work/life
strategy in a multinational enterprise (MNE) (Department of Management Working
Paper Series 1/06). Retrieved from Monash University, Faculty of Business and
Economics website: http://www.buseco.monash.edu.au/mgt/research/working-
papers/2006/wp106.pdf
Electronic thesis on the web
Watters, R. (2004). The organisational and global environments relationship: An
investigation of the key factors (Doctoral thesis, Victoria University, Melbourne, Australia).
Retrieved from http://wallaby.vu.edu.au/adt-VVUT/public/adt-VVUT/public/adt-
VVUT20041214.155232/
Thesis from the ProQuest Dissertations and Theses database
n in the United States, theses are often referred to as dissertations, hence the description
Doctoral dissertation
n the AAT number is a unique identifier for each thesis in the database, and appears in each
database record
Fioranvante, P. L. (2011). Corporate philanthropy and its effect on an organisation: A
qualitative study (Doctoral dissertation). Retrieved from ProQuest Dissertations and
Theses database. (AAT 3445222)
Annual report from an organisation web site
n in the following example, as the author is also the publisher, it is not necessary to include
the publisher name after Retrieved from
Ford Motor Company. (2007). Fast forward: 2006 annual report. Retrieved from http://www.
ford.com/doc/2006_AR.pdf
Government report on the web
Department of Health and Aging. (2000). National medicines policy. Retrieved from http://
www. health.gov.au/internet/wcms/Publishing.nsf/Content/nmp-objectives-policy.
htm/$FILE/ nmp2000.pdf
Web sites
General format:
Author/editor surname, Author/editor initial(s). (Year, month day of last update, or copyright
year). Title of the page/document. Retrieved Month day, year, from URL

78
n if an author/editor cannot be identified, use the name of the organisation that publishes the
site. If an organisation name is lacking too, the title of the document or page takes the place
of author/ editor details at the beginning of the reference
n note the order of date i.e. Month first
n if the publisher of the site is not clear from the author name, include the publishers name
before the URL (See the Cockerell and Pennings example under Research report or working
paper on the web)
n include a retrieval date in references for a source only if it is likely that the content of the
source may change
Business Victoria. (2009, October 30). Starting and managing a business. Retrieved June
30, 2011, from http://www.business.vic.gov.au/BUSVIC/LANDING//SEC01.html
n where no date is given on the site, type n.d. in place of a date
Shell. (n.d.). The energy challenge. Retrieved October 31, 2007, from http://www.shell.com/
home/content/envirosoc/en/energy_challenge/the_challenge_000407.html
ABS statistical publication- online
n the URL is for the ABS home page
Australian Bureau of Statistics. (2011, March). Business indicators, Australia (Catalogue no.
5676.0). Retrieved from http://www.abs.gov.au
Numerical data files available on the web
n the description Data file is included in square brackets, as shown
Reserve Bank of Australia. (2009). Exchange rate data-monthly, July 1969 December
2009 [Data file]. Retrieved from http://www.rba.gov.au/statistics/hist-exchange-rates/
index.html
Image from the web
n there is no publication date for this image, indicated by n.d.
Coca-Cola Company. (n.d). Evolution of the contour bottle [Image]. Retrieved from http://
www.thecoca-colacompany.com/dynamic/press_center/imagegallery.html
Film, DVD, video
n in the author position, type the name of the producer or director
n the location is the country of origin of the work
Achbar, M. (Producer), & Simpson, B. (Producer). (2003). The corporation [DVD]. Canada:
BigPicture Media Corporation.
Radio, TV
n in the author position, give the name of the producer or director
Smith, R. (Director). (2007, May 24). Crude [Television broadcast]. Sydney: ABC-TV.
Podcast (of a radio program)
n the podcast is an episode from the weekly program, Future tense
Funnell, A. (Presenter). (2011, June 23). Techno optimism and techno realism [Audio
podcast]. In A. Davies (Producer), Future tense. Retrieved from http://www.abc.net.au/
rn/ futuretense/
Video blog post
The date given is the date the file was uploaded.
Google. (2011, May 25). Why are merchants excited about Google wallet? [Video file].
Retrieved from http://www.youtube.com/watch?v=gZGoXvzW4WU&feature=relmfu
79
 E-mail and other personal communications
n  ersonal communications are not included in the reference list as they are inaccessible to
p
the reader, but are cited in the text in the following ways:
R. Smith (personal communication, August 15, 2007)
(R. Smith personal communication, August 15, 2007)
Legal materials
If you are referring to legal sources extensively in your writing, you are advised to consult your
unit guide or tutor regarding using the Australian Guide to Legal Citations (3rd. ed). Chapter 12
Business Law deals with referencing AGLC style in more detail.
As the Publication Manual of the American Psychological Association does not cover
Australian cases and laws, the examples below are based on Australian Guide to Legal
Citations. In a reference list, cases and legislation are listed separately under their own
headings (see Chapter 12 Business Law).
Legal case
n the following example is a case from the Commonwealth Law Reports, commencing on
page 401 of Volume 28
London Bank of Australia Ltd v Kendall (1920) 28 CLR 401
Legislation
n u se the Short Title of the Act, in italics, followed by the jurisdiction abbreviation in
parentheses
Corporations Act 2001 (Cth)
Monash University Act 2009 (Vic)

Sample reference list in APA style

References
Bhattacharya, C.B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to
corporate social initiatives. California Management Review, 47(1), 924. Retrieved from http://cmr.berkeley.edu
Creedy, C. (2005, January 28). Low cost flight paths lead to Asia. The Australian, p. 26.
Creedy, C. (2007, August 21). Business travellers fares go skywards. The Australian, p. 24.
Department of Industry Science and Technology. (2004). Australian business innovation: A strategic analysis.
Canberra, Australia: Australian Government Publishing Service.
Mahoney, D., & Trigg, M. (2001). International business: A managerial perspective (2nd ed.). Sydney, Australia:
Pearson Education.
Milner, L. M., & Fodness, D. (1996). Product gender perceptions: The case of China. International Marketing Review,
13(4), 4051.
Shell. (n.d.). The energy challenge. Retrieved October 31, 2007, from http://www.shell.com/home/content/
envirosoc-n/ energy_challenge/the_challenge_00407.html
Singapore profit soars despite cost hit. (2007, November 2). The Australian, p. 37.
Smith, A. (2007a). Emerging in between: The multi-level governance of renewable energy in the English regions.
Energy Policy, 35(12), 62666280. doi: 10.1016/j.enpol.2007.07.023
Smith, A. (2007b). Translating sustainabilities between green niches and socio-technical regimes. Technology
Analysis & Strategic Management, 19(4), 427450. doi: 10.1080/09537320701403334
Warner, M. (Ed.). (2002). International encyclopedia of business and management (2nd ed., Vols. 1-8). London,
United Kingdom: Thomson Learning.

80
 Chapter 11

Presentation skills

Students are often asked to deliver individual or group presentations as part of their units of study. A survey
conducted by Crosling and Ward (2002) identified presentations as one of the most common forms of oral
communication expected of business graduates.

What is a presentation?

A presentation is a carefully planned visual and aural event, delivered orally for the purpose of gaining
understanding, agreement or action. As with all assessed assignments, the first thing to do is to check your Unit
Guide to examine the presentation task, the criteria to be adopted for assessing the presentation, the length
of time allowed for the presentation, and any other requirements. Check with your tutor or Chief Examiner for
specific details. For a presentation to be effective:
n the speaker must have a clear aim
n the material must be organised in such a way that the aim is supported
n  the presentation should be engaging for both speaker and audience
Similar to written assignments, all oral presentations have the same basic three-part structure consisting of
n  an introduction
n  a body
n  a conclusion

Planning the presentation

Know your audience

For a class presentation to be effective, you need to engage the audience that you are addressing. In order to
do this, you should attempt to understand the needs and expectations of the audience. The following questions
may be useful for this purpose:
n  hat are the needs and expectations of the students?
W
n What are the needs and expectations of the lecturer?
n What exactly does the Unit Guide specify in relation to the presentation?
n What do they know already? (for instance, are you merely repeating what has already been said during
lectures and tutorials?)
n What do they need to know in order to understand your presentation?
n What are their likes/dislikes in presentation style, use of technology, format, if any?

Aim
In a written assignment, the purpose of the task guides the line of argument developed in the response.
Similarly, in a presentation, the speaker must state clearly and explicitly the aim of the presentation. For
example, in some units the aim may be to persuade the audience to purchase a product or service. In others,
the aim may be to inform, i.e. to present the findings of a particular companys marketing strategy or to present
a case study analysis and to link this analysis to management theory.
81
Content
An important consideration before preparing the content of a presentation is the time you have to present. In
some units there may be a penalty for presentations which go over the allocated time. Therefore, it is important
that the content fits within the time available. It is also important that you rehearse several times before
delivering the final presentation. This will allow you to check your timing, so that you are able to deliver the
presentation within the specified time frame.
In terms of content, the first step is to decide on the ideas which are most suitable for the presentation,
bearing in mind the Unit Guide specifications, and the purpose of the presentation, as well as your needs
analysis of the audience. Each idea should be assessed against these requirements. The material you use
to support these ideas can mean the difference between a dull presentation and one which is engaging and
vivid. This material can also make the difference between a presentation that lacks logic and clarity and one
which is valid and convincing.
Typically, the types of content used to explain, illustrate or quantify your ideas, and ultimately strengthen the
presentation, include: examples, evidence from theory, statistics and testimony. It is also very important that having
researched a topic, you make sure that appropriate citations are given, either orally or on a slide or handout.

Structure
Having decided upon the aim and the content, the next step is to structure the presentation. The structure
provides the framework for your presentation and should therefore be simple, clear and logical. The basic structure
of most presentations includes an introduction, discussion and conclusion. Each section of this basic structure
performs a function that ties the material of your presentation into a coherent whole. The following structure
demonstrates how the introduction, discussion, and conclusion function to make a complete presentation.
The functions of the introduction are to:
n introduce team members (in a group presentation)
n capture the attention of the audience and draw them into the topic (agenda)
n establish rapport with the audience and motivate them to listen
n segue smoothly into the body of the presentation
The functions of the body are to:
n provide a logical framework which addresses the aim of the presentation
n break the content into understandable parts (usually no more than five)
n develop these main points through appropriate supporting material
The functions of the conclusion are to:
n summarise the main points
n examine implications
n end on a positive and engaging note
Try to break the topic into its component parts with 3 to 5 main ideas. Any more may lead to information
overload and you may lose the interest of the audience. These main themes or ideas should also be developed
through supporting materials and evidence. Remember to cite your sources, particularly with regard to direct
quotations, statistical data, charts, diagrams and so forth. There are many ways to structure a presentation and
some of the more common types of structures include:

Informative presentations
Introduction:
n greet audience
n attention-gaining statement
n aim
n preview or outline

82
Body:
n main point 1
sub-point supporting main point
material/evidence supporting sub-point
sub-point supporting main point
material/evidence supporting sub-point
(repeat for as many sub-points as necessary)
Repeat this pattern for as many main points as necessary.
Conclusion:
n cue to close (e.g. In conclusion)
n summary of key arguments
n implications
n memorable closing statement (optional)
n thank audience

Persuasive presentations
There are various persuasive formats that students can adopt in order to encourage the audience to alter its
thinking (e.g. change their viewpoint on an issue), do something (e.g. buy a product or service) or refrain from
doing something (e.g. give up smoking). Here are two formats for persuasive presentations:
Monroes Motivated Sequence (Comeaux, 1996)
Attention
n a ttention-getting statement/visual (stimulating the audiences interest through the use of surprising statistics,
rhetorical questions, quotations, humour or anecdote. Whatever the choice, it must be relevant to the topic.)
n introductions (in a group presentation)
n agenda
Need
n state the problem
n describe and illustrate the need
n evidence
Satisfaction
n state the solution
n evidence
n demonstrate how it meets need
n evidence
Visualisation
n benefits of solution
Action
n call the audience to act

83
The AIDA: Attention-Interest-Desire-Action (Eunson, 2005)
Attention
n attention-getting statement/visual
n introductions (in a group presentation)
n agenda
Interest
n create interest in and a desire for the product, service or idea
n characteristics
n evidence
Desire
n benefits of the product, service or idea based on the audiences needs and desires
Action
n call the audience to act
n make the response easy (e.g. give web address or toll free phone number)
Summary
The keys to a successful persuasive presentation are:
n knowing exactly what you want the audience to do
n knowing that the solution you offer solves the problem (Monroes Motivated Sequence)
n knowing that the reasons why the audience should accept the persuasive proposition address the
audiences needs and desires
n knowing that the reasons why the audience should accept the persuasive proposition are clear
n k nowing that the reasons why the audience should accept the persuasive proposition are well supported by
evidence

Visual support

Once you have the basic structure and content of your presentation in place, the next step is to consider the
visual and verbal support you need to add credibility to the presentation. Visual and verbal support help the
audience to grasp concepts and ideas. It also helps the speaker to clarify and amplify key points.
As well as PowerPoint slide presentations, visual support could include internet downloads, DVD material
and demonstrations, or it might include role plays, photographs, illustrations, maps, graphs, diagrams, etc.
However, it does not need to be highly technical to be effective. Experiment with what works for your material.

PowerPoint slides
If you use a PowerPoint presentation, there are some basic rules. Each slide should:
n be uncluttered and simple
n be attractive and visually appealing
n use large font
n have no more than six words to a line
n have no more than six lines to a slide (the 6 x 6 rule)
n use graphics, animation and sound effects sparingly

84
Handouts
Handouts are useful as they reinforce the message by representing the main points of the presentation, as well
as providing additional reading in the form of a reference list. Like any form of visual support, they add interest
to a presentation. Handouts should:
n be simple
n relate directly to the objective of the presentation
n have high visual impact
n not distract the audience

Delivery
Effective presentations are as much to do with how you say it as what you say.
Methods of delivery
It is important to speak extemporaneously (i.e. in free flowing or natural manner) when delivering a presentation.
Extemporaneous speech is the most effective style of delivery since you will be able to maintain eye contact
with the audience and behave in an enthusiastic and sincere fashion. It is unnecessary to write a fully prepared
script, although some people prefer to do it this way. If you have to, use cue cards to jog the memory. These
should only contain key words or phrases.

Rehearsal

Never tell yourself that it will be OK on the day. Try to give yourself adequate time to run through the material
a number of times. Your first few practices will help you to add visuals, examples and anecdotes you had not
thought about earlier. Later practices will help you to refine the length of sentences and the choice of words and
develop appropriate body language. You will also become more comfortable with the visual support. Always
check the facilities at the site where you will be presenting, allowing sufficient time to re-arrange the room, if
necessary, and check the equipment. If time permits, try to have at least one last rehearsal in the venue itself.

Nerve control
Everyone suffers from nerves and everyone is frightened of looking foolish. The important point to remember is
that you must welcome and harness your anxiety because you need it to be an effective speaker. It energises
you. Without it your performance will be dull and lifeless. You can control your nerves in several ways:
n sufficient preparation and planning
n practice
n visualising success
n positive self talk

Your voice
The main delivery instrument in your presentation is your voice, so it is important that you spend time listening
to it and improving it where necessary.
n speak naturally (be yourself)
n make sure you can be heard (have a friend check from the back of the room)
n enunciate clearly
n vary the pitch and pace (sometimes pausing is more powerful than speaking)

85
Non-verbal communication
An audience will interpret your body language. The way you use your body will reinforce the message, weaken
or contradict it. Be aware of your personal appearance, your posture, facial expressions and gestures.
Audiences are generally impressed with:
n e nthusiasm
n energy
n  sincerity
You can display these qualities by:
n  standing tall
n  smiling
n  being and looking confident
n  establishing eye contact
n  gesturing appropriately
n  looking as though you are enjoying the experience (a little sincere acting goes a long way!)

Responding to questions

Whenever you give a presentation people will want to ask questions, therefore it is prudent to anticipate how you
will handle them. It is a good idea to ask that questions be kept until the end so that they do not disrupt the flow of
the presentation. The answers may arise later in the presentation anyway. You should also schedule your questions
before your final comment so that you can end on a positive note. Along with your prepared talk, the questions and
answer sessions should also be rehearsed. Ask yourself whether the questions may arise because of lack of clarity,
too much information, poor logic or simply because there is no room to include everything. Approach question
time as a feedback exercise where an informed group gets an opportunity to clarify and exchange views on issues
relevant to the topic presented. The main points to remember when responding to questions are:
n listen carefully make sure you understand the question
n rephrase it in your own words
n  answer it concisely
n  where possible refer back to any visuals which may provide the answer
n  if a question is long and rambling, highlight only part of it and give a short answer
A few things to avoid:
n  do not be defensive use open body language and be as pleasant as possible
n  do not lie if you dont know the answer say so
n  do not enter into an argument with an individual
n  do not rush an answer pause and think about what you are going to say

Group presentations

Although you will on occasions be asked to present individually, many of the presentation tasks in the faculty are
group-based. The basic principles of effective presentation skills with regard to the aim, the structure, visual support
and delivery apply. However, attention is focused here on the roles of team members, transitions between individual
members speeches, and the need to provide team members with effective support and constructive feedback.

Team work and co-operation

It is important to make an assessment of your teams relative strengths and weaknesses with regard to
speaking skills. Your stronger speakers should introduce and close the presentation. The speaker who
introduces your group should try to capture the attention of the audience, motivate them to listen, establish
rapport, preview the main ideas and lead smoothly into the remainder of the presentation.
86
The final speaker needs to be able to capture the essence of the entire presentation. This is achieved by
summarising key arguments and ending the presentation with impact. Thank you and Are there any
questions? or Thats it are not appropriate ways of concluding. Again, the final speaker should provide the
audience with a strong summary of 3 to 5 key points, as well as a creative and memorable close (e.g. quotation,
demonstration, etc.). Then he or she should pause briefly and allow for applause prior to inviting questions.
When responding to questions during question time, it is important that all team members participate in
the exercise. This would effectively demonstrate the cohesiveness of the team. It would also ensure that all
team members are familiar with the material for the entire presentation and not only the segment they have
presented. This means the questions should be evenly spread out among all team members and not just left to
one or two key members in the team.

Transitions
Some of the problems which occur in group presentations do so because group members consider their
speeches in isolation. Attention needs to be given to the aim of the presentation and how each members speech
contributes to this purpose. In addition, group members need to add value to the work of others in the group.
Instead of saying Ill now pass you on to Michael, it is more effective to summarise your own section, then find
words which lend weight to the next speakers contribution. Something like Ive explored five characteristics
of effective groups, and now Michael will take this further by examining the important role of leadership within a
group context is a better way to introduce the next member of your group. It also ties the individual segments
of a group presentation seamlessly into a coherent and co-ordinated whole.

Support for the speaker

Support for your group is not only achieved verbally. It is important that your non-verbal communication is also
supportive. This means that while a group member is speaking, you should not fiddle with notes, play with
pens, or gaze blankly into the distance. Your role is to focus all your attention on what the speaker is saying
through your eye contact and the position of your body.
You could also support your team member in more active ways by helping with the visual aids while your team
member delivers the presentation material. When your group is presenting, it is not a case of only the team
member who is speaking. Everyone is up on stage performing their respective roles.

Your role as coach

Even if you feel you are a very good presenter, it is vital that you consider the performance of the group as a
whole. A general rule of thumb is that eight hours of rehearsal is required for every hour of presentation.
It is during these rehearsals that everyone can provide constructive feedback on the groups performance.
Areas to be reviewed should include clarity of aim, content, structure, visual support, vocal delivery, non-verbal
communication, transitions and timing. It is also a time to lend support, encourage risk-taking and coach those
in your group who need practice in presentation skills.

Evaluating the presentation

It is always worthwhile spending some time reviewing your presentation and learning how to make
improvements for the future. Even when the presentation is successful, a review is still a good idea.
Successful presentations are characterised by:
n c lear objectives
n meeting the needs of the audience
n having a clear structure which promotes audience understanding
n creative and appropriate visual support
n confident delivery
n good rapport with the audience
n good teamwork in a group presentation
87
Why do some presentations go wrong?
The most common complaints which cause misunderstanding (and/or boredom) during presentations can be
summarised as follows:
n distracting verbals/visuals
n failure to speak to time limits
n equipment failure (with no contingency plan)
n material which is too technical or difficult, or too easy
n poor organisation of material
n pace too fast or too slow
n failure to maintain audience attention
n information overload
n lack of enthusiasm
n lack of rapport

References
Comeaux, P. (1996). Workbook for public speaking, Dubuque, IA: McGraw-Hill.
Comfort, J. (1996). Effective presentations. Oxford, England: Oxford University Press.
Crosling, G., & Ward, I. (2002). Oral communication: The workplace needs and uses of business graduate
employees. English for Specific Purposes, 21(1), pp. 41757.
Eunson, B. (2005). Communicating in the 21st century. Milton, Australia: John Wiley & Sons .

88
 Chapter 12

Business law

This chapter provides basic guidance in writing and referencing business law subjects. Business law subjects
use two referencing styles based on the following two style guides. You may be required to use both styles in a
single assignment.

Referencing for cases and legislation

Melbourne University Law Review Association & Melbourne Journal of International Law. (2010). Australian guide to
legal citation. (3rd ed.). Melbourne, Australia: Melbourne University Law Review Association.

Referencing for general texts

American Psychological Association. (2010). Publication manual of the American Psychological Association. (6th ed.).
Washington, DC: Author.
You are also advised to consult with your Unit Guide and/or tutors regarding any specific expectations for your
work.
Although there are some aspects unique to writing and referencing for business law subjects (such as using
precedent cases and legislation), the basic fundamentals are the same as other academic writing; that is, a
well-structured text that leads the reader through a discussion of a particular problem or issue.

Primary and secondary sources

Business law studies require you to read and understand both primary and secondary sources of law. Primary
sources of law are authoritative publications of law produced by law-making bodies:
n legislation is enacted by Parliament: e.g. Wrongs Act 1958 (Vic)
n cases are decided by courts: e.g. Donoghue v Stevenson [1932] AC 562
n  elegated legislation is made by government departments and other statutory authorities: e.g. Road Safety
d
Road Rules 2009 (Vic)
For referencing of international sources refer to the full Australian Guide to Legal Citations 3rd edition (2010)
available at http://www.lib.monash.edu.au/tutorials/citing/lawcit.html
Secondary sources of law are materials that comment on the primary sources of law, such as:
n 
textbooks
n 
journal articles
n 
legal dictionaries and encyclopaedias

Note taking

It is not appropriate to simply rewrite lectures or the prescribed text. You need to condense the ideas presented
in the content of each of these, and summarise the relevant legal principles contained in the primary sources for
quick reference.
Prior to your lecture, it is expected that you have read and taken notes from the set readings. During your
lectures you will also take notes. Notes are taken to:
89
 become familiar with the principles of law

n understand
 ecome
b thethelegal
familiar with issues
principles of relevant
law to each topic
understand the legal issues relevant to each topic
learn how to apply legal principles to address the legal issues
n

n learn how to apply legal principles to address the legal issues
There
There are aare a range
range of noteoftaking
noteapproaches.
taking approaches.
Some of theSome of the more
more appropriate appropriate
ones ones
for legal study are for legal study are d
described
below:
Cornell note taking method
Cornell note taking method
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Cornell note taking
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was devised the 1950sinatthe 1950s
Cornell at Cornell
University University
for students takingfornotes
students taking note
or whenlectures
in university reading. Information
or when reading. about this about
Information system, this including videos,videos,
system, including is widely accessible
is widely accessible online or in stud
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Figure
Figure 26: Cornell
26: Cornell note
note taking taking
template template

Topic Name:
Teacher:
Class:
Date:
Questions/Main Ideas: Notes

Summary:

The Cornell note taking method serves multiple purposes:

The Cornell note taking method serves multiple purposes:
n the actual notes from the lecture or reading so that you have a record of information you may have forgotten
the
(Notes actual notes from the lecture or reading so that you have a record of information you may have
section)
n section)
a summary of what was covered in the lecture or reading which you can easily search (Summary section)
n aset aofsummary
key points and/or
of whatquestions that serve
was covered in as
thea lecture
mini study
or guide (Questions/main
reading which you canideaseasily
section)
search (Summary se

a set of key points and/or questions that serve as a mini study guide (Questions/main ideas section
90
Linear note taking
Notes which follow the order of the points made in the topic or lecture are called linear or sequential notes. If
you use a precise structure and take care to identify main points clearly, leaving plenty of space for examples,
references and definitions, this method is very convenient.
Example Notes
Negligence
Has the defendant breached their duty of care?
Determining if there has been a breach of duty of care involves 2-stage test:
1. determine if risk was reasonably foreseeable a person is not negligent in failing to take precautions against
a risk of harm unless:
n  there was foreseeable risk
n  the risk was not insignificant
n  in the circumstances, a reasonable person in the position of the defendant would have taken precautions
All 3 requirements must be satisfied for negligence to be established.
2. court should consider a number of factors, among other relevant things, in determining whether a reasonable
person would have taken precautions against a risk of harm including:
n the probability that the harm would have occurred if care had been taken
considered objectively
Bolton v Stone [1951] AC 850
n the likely seriousness of the harm
considered objectively
Paris v Stepney Borough Council [1951] AC 367
n the burden of taking precautions to avoid the risk of harm
onus on plaintiff to identify precautions defendant should have taken, and then to show that burden of
cost, difficulty and inconvenience involved was not unreasonable
Woods v Multi-Sport Holdings (2002) 208 CLR 460
n the social utility of the activity that caused the harm
some activities are more worth taking risks for than others, e.g. playing sports has health benefits for the
individual and for the community in terms of a healthier population, but sports also carry a higher risk of
injury to a participant than to someone who does not play sport
Wyong Shire Council v Shirt (1980) 146 CLR 40
The example could be taken further by considering:
n brief summaries of the key cases
n a list of prompts to respond to when considering this area of law
n a n example of a response to a legal problem where these legal concepts have been applied to a specific set
of facts

Concept maps/mind maps

In a concept/mind map, the lecture theme is written in the centre of the page, with the different topics of the
lecture branching out. The advantage of this method is that it forces you to focus on the key issues/areas.
The example below employs the following strategies:
n key definitions have been reduced to point form and placed in the centre of the page
n aspects of the law have been placed around the key definitions and can be further detailed

91
aspects of the law have been placed around the key definitions and can be further detailed

ure 27: Example

Figure concept
27: Example map
concept map

Offer

intention acceptance

Formation of contract

certainty consideration

s method
This is beneficial
method as it does
is beneficial not not
as it does have a rigid
have a rigidhierarchy of ideas;
hierarchy of ideas;it itallows
allows
youyou to note
to note downdown concepts and iss
concepts
ing a lecture or during
and issues when ayou are or
lecture reading and
when you areconsider
reading andtheir relative
consider importance
their when you
relative importance review
when the notes.
you review the
notes.
ases Cases
business law subjects,
In business you are
law subjects, yourequired to find
are required and
to find andapply
apply legal principles
legal principles in your
in your writing.
writing. Therefore,
Therefore, once youonce you hav
ntified have identified
important important
cases you cases
must you must summarise
summarise them. Case
them. Case summaries
summaries cancanbebe prepared in
prepared in linear
linear form,
form, or you may
presentorthem
you may choosefor
in tables to present them in tables
easy reference. Theforexample
easy reference.
belowThe example below
summarises the summarises
key facts and the key facts of the cas
outcome
rmationandon outcome
the caseof the
can case.
be Further
soughtinformation on the case
via the textbook can be sought
reference at thevia the textbook
bottom of thereference
summary. at the
bottom of the summary.
mple Example case notes
case notes
Entores Ltd v Miles Far East Corp [1955] 2 QB 327
ores Ltd v Miles Far East Corp [1955] 2 QB 327
Facts
cts n the plaintiffs in London were negotiating by telex with the Holland agents of the defendant, a New York
corporation.
he plaintiffs
n 
in London
the plaintiffs madewere negotiating
an offer by telexagents
to the defendants with to
thebuy
Holland agents
goods from of and
them, the this
defendant,
offer was a New York corporat
accepted
by a communication received on the plaintiffs telex in London.
he plaintiffs made an offer to the defendants agents to buy goods from them, and this offer was accepted by a
Issue
communication received on the plaintiffs telex in London.
Was the contract made in London?
ue Decision
The Courtmade
s the contract held that
in with instantaneous communications, the parties were in the same position as if they had
London?
negotiated in each others presence. The contract was complete when the offeror received the acceptance in
London and so English law applied to the contract.
cision
Instantaneous communication acceptance effective when received.
e Court(Source:
held that withA.instantaneous
Gibson, communications,
& Fraser, D. (2009). theed.).
Business law. (4th parties were
Frenchs in the
Forest, same
NSW: position
Pearson as if they had negot
Education
h others presence. The contract was complete when the offeror received the acceptance in London and so En
Australia.)
plied toThe
thecase
contract.
could be reduced by:
n further reducing the case to a brief description
antaneous
n 
communication
grouping this case withother
acceptance
cases fromeffective
the samewhen
area ofreceived.
law

urce: Gibson, A. & Fraser, D. (2009). Business law. (4th ed.). Frenchs Forest, NSW: Pearson Education Australia

e case92could be reduced by:

Summaries

Generally, business law exams are open-book, that is, you can take notes, texts and resource
materials into the exam room. The emphasis of law exams is on your ability not only to
understand the law, but also to apply it. Therefore, having useful summaries will allow you to
effectively address legal issues in an exam situation.
The key aspects of a summary are the issues and rules relevant to a particular topic. There
are many ways of including these in your summaries for each topic. Some of you will prefer
to use a linear style, which is closely connected to your notes. Others will aim to make their
summaries more focused on solving legal problem type questions. Such a summary may use
the following structure and include some of the following examples:

Linear style
Example
The initial questions that must be asked
n 
e.g. for liability for negligence, you must ask if a duty of care existed and if a duty of care
is owed
n 
the legal principles that you must apply
e.g. test for duty of care (reasonable foreseeability of injury and proximity or neighbour
principle)
n 
relevant cases
e.g. Australian Safeway Stores Pty Ltd v Zaluzna [1887] property owners owe a duty of
care to their visitors or customer and must protect them from foreseeable injury
n 
defences
e.g. Did the plaintiffs conduct show a lack of care for their own safety? If so, did such
conduct materially contribute to the occurrence of the accident?
n 
the legal principles that you must apply
e.g. you must establish 3 points to prove the defence the plaintiff knew the danger, the
plaintiff appreciated the risk of injury created by the danger and the plaintiff voluntarily
agreed to accept the risk
n 
relevant cases
e.g. March v Stramare Pty Ltd [1991] held that March contributed to the accident and
damages were therefore reduced.

Flow charts
You may consider representing the application of law through a flowchart that can act as a
prompt for each stage of application.

93
 Figure 28: Example flow chart
Figure 28: Example flow chart
Principal rules of offer and acceptance
Principal rules of offer and acceptance

Has an offer No No contract

been made?

Did the offeror intend to Did the offeror communicate

revoke the offer? Yes the revocation? Yes
relevant case? relevant case?

No

Has the offer lapsed due to death,

No rejection or time or because of a Yes
condition precedent?

No

Has acceptance been received

Yes by the offeror either expressly
or by conduct?

No

Contract Yes Was acceptance made under the No

postal rule? relevant case?

Managing your summary notes

n consider using a folder or binder note book with clearly distinguishable sections
n use tags, notes and/or colour schemes to arrange major sections
n number your pages
n in addition to outlining the major sections of your summaries, ensure that your contents
page outlines smaller integral elements of business law for easy location
n test and improve the usability of your summary notes by answering practise questions from
past exam papers

Assessment tasks

There are at least two different styles of legal questions: legal problem solving tasks and essays. It is worthwhile
reading about how to research and write before you start your academic papers. The following texts are very
useful and are available from the Monash library.
Crosling, G. M., & Murphy, H. M. (2009). How to study business law: reading, writing and exams. (4th ed.).
Chatswood, Australia: LexisNexis Butterworths.
Keyzer, P. (2003). Legal problem solving: a guide for law students. (2nd ed.). Chatswood, Australia: LexisNexis
Butterworths.
There is no one correct way of responding to an assessment task. As the writer, you may decide to follow the
method judges use in case reports, i.e. work out the legal problem, describe the law, discuss the law in relation
to the facts and decide who has the strongest argument. The method you use to organise your response must
address the set task, which always involves a discussion of the law in relation to the facts i.e. link the law to
the facts.
You need to be guided by your assessment task instructions and criteria about what type of research is
required. It is beneficial to refer back to the task instructions a number of times during your research and writing,
so that you remain clear about the set task.
Often there will be facts missing and you should identify missing facts; make reasonable assumptions about

94
what those missing facts are and apply the law to any missing facts you identify. You should also discuss the
varying outcomes for different missing facts.
Even though you might think some information is obvious, it may still be necessary to state that information. For
example, if you are asked whether a contract exists, you should explain each element that is required to exist
before a contract exists and then discuss in more detail the ones that are uncertain in this set of facts. If you
are asked whether there has been a breach of a section of an Act, and you think it is obviously yes you still
need to explain why it has been breached. You might be surprised once you start to think of the issue from both
parties point of view it may be less obvious than you first thought.
Do not give a summary of the facts in your response you have limited words. The facts will become evident
as you use them in discussing how the law applies to them. Writing in business law subjects is very formal and
structured. The use of subheadings can be beneficial with regard to logical sequencing of your answer. Consult
your Unit Guide and/or tutor regarding specific requirements for your work including the use of headings.

Legal problem solving tasks

Legal problem solving tasks are set around hypothetical sets of facts such as this example
taken from Keyzer (2002):
C Ltd was a manufacturer of cosmetics. A, who was allergic to certain face creams,
contracted dermatitis after using a cream manufactured by C Ltd. It had previously been
widely published in a pharmaceutical journal that an ingredient in this cream was causing
allergic reactions of the kind suffered by A on an increasing scale. Advise C Ltd whether it is
liable to pay damages to A. (p. 77)
The purpose of these legal problem solving tasks is to engage you in identifying issues and
solving problems. When answering legal problem solving tasks, we recommend that you use
the following framework/checklist, which has the acronym, IRAC (Identify, Rules, Application
Conclusion).

Identify the issue

When you are presented with a hypothetical set of facts your first task is to identify and state
the legal issues involved in the question. For example, is contract law involved (if so, what
aspect)?; is it a trade practices issue? (e.g. misleading conduct); a company law issue? (e.g.
breach of directors duty); negligence?
Let us consider Keyzers example above. You need to ask some fundamental questions, such
as:
n What is the overall area of law that this problem raises?
n What is the problem? Who has the problem?
n Who may have caused the problem?
n What may have caused the problem?
n What outcome does the party with the problem ideally want?
The simple answers to these questions are:
n contract law, implied terms
n the problem is dermatitis A has the problem
n C may have caused the problem
n the cream may have caused the problem
n A wants compensation in the monetary form of damages; and the dermatitis to be healed

Rules/principles
Now that you have identified the issues you need to find the correct law/ principles that will
help you solve the problem and determine who is liable for the harm caused. The law will be
either a section of legislation or a principle from a case.
95
 Let us return to Keyzers example. From your case summaries you will notice that this example
is similar to a previous case e.g. Levi v Colgate Palmolive Pty Ltd (1941) 41 SR (NSW) 48, so
you will need to write out the rule from this case.

Application/argument
The next step is to argue for each partys position using both the law and the facts of your
scenario. This involves explaining the relevance of the law to the scenario.
n u nderstand each partys perspective, i.e. what each would argue to win (i.e. achieve a fair
outcome) either as a plaintiff bringing a claim or as a defendant defending itself against the
plaintiffs claim
n y ou need to consider the law from each partys point of view. This will support their
arguments
e.g. Plaintiff presents their case first and presents specific arguments...
Defendant responds to the plaintiffs arguments...

Conclusion
Decide which argument is stronger. Consider the ways in which the parties could have acted
to better manage their risks in order to avoid this legal problem. Arrive at a conclusion based
on your preceding explanation, analysis and argument. Note that there is usually not one
correct answer, although there may be one answer that is stronger than the others. Ensure
you have explored the law in relation to the facts, and have put forward what you think the
outcome/answer is.

Essays

Essay questions also require you to discuss and apply precedent cases and legislation, as
appropriate, to a specific question. See Chapter 5 Essays for further details on essay structure
and on developing an argument. Consult your Unit Guide and/or tutor regarding specific
requirements for your work including the use of headings.

Researching for business law assessment tasks

Assessment tasks are set around the work that you have done in class or will do in class. You
are expected to explore the content of your unit in greater depth. This means that you will
need to do further research on relevant cases and laws. Consult your tutor or a librarian if you
need assistance with finding this information.
When you are collecting information, make sure you record full publication details so that you
reference correctly.

Referencing

In legal academic tasks, you will use both primary and secondary legal resources. Primary legal resources
include cases and legislation, while secondary legal resources include journal articles and parliamentary second
reading speeches.
For primary resources, use the Australian Guide to Legal Citations (AGLC) 3rd edition (2010) available online at
http://www.lib.monash.edu.au/tutorials/citing/lawcit.html
For all secondary sources, use the APA style recommended by the Faculty of Business and Economics (see
Chapter 10 Referencing).
In addition, we recommend you review the following resource:
Stuhmcke, A. (2005). Legal referencing. (3rd ed.). Chatswood, Australia: LexisNexis Butterworths.
96
In addition, we recommend you review the following resource:
Referencing).
Stuhmcke,
In addition, A. (2005). Legal
we recommend you referencing. (3rd ed.).resource:
review the following Chatswood, Australia: LexisNexis Butterworths.
Citing cases
Stuhmcke, A. (2005). Legal referencing. (3rd ed.). Chatswood, Australia: LexisNexis Butterworths.
Citing cases
Citing cases When usingcases,
When using cases,you
youmust
must give
give thethe
full full citation
citation of case
of the the case
in theinbody
the body
of the of the assessment
assessment task (that
task
is, an(that
intextis,citation).
an intext Bycitation).
full citation Byit full citation
is meant thatit both
is meant
of thethat bothparties
primary of the primary parties
names must first be
When
statedusing
names must
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italics), youstated
firstthen
be must
the year,give
(inthe the fullreports
italics),
case citation
then ofyear,
the case
thevolume the in thethe
case
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reports the assessment
abbreviated number,
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of thethe (that
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series and thencitation).
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report
number. it is meant
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andnothen
are commasboth oforthe
the page primary
stops. parties
fullnumber. names
There are must first or
no commas be full
stated (in italics), then the year, the case reports volume number, the abbreviated name of the report
stops.
series and then the page number. There are no commas or full stops.
Figure 29: Citing cases
Figure 29: Citing cases
Figure 29: Citing cases
R v Tang (2003) 237 CLR 1
Bakker v Stewart [1980] VR 17
R v Tang (2003) 237 CLR 1
Case Name Year Volume Law Report Series Starting page
Bakker v Stewart [1980] VR
CAPITALS
17
italics
Case Name (round brackets if
Year If relevant
Volume initials
Law onlySeries
Report Starting page
R = Rex (for the volume organised CAPITALS
government)
italics by volume
(round number)
brackets if If relevant initials only
R = Rex (for the volume
[square organised
brackets if
government) by volume
volume number)
organised
by year]brackets if
[square
volume organised
by year]
Examples
Examples
Hedley Byrne & Co Ltd v Heller & Partners [1963] 2 All ER 575
Hedley
R v Tang Byrne
Examples & Co Ltd
(2003)237CLR 1, 7 v Heller & Partners [1963] 2 All ER 575
R v Tang
Bakker
Hedley v Stewart
Byrne & Co[1980]
Ltd vVR
(2003)237CLR 171,& 7
Heller Partners [1963] 2 All ER 575
R v Tang (2003)237CLR 1, 7
Bakker
Some v
casesStewart
may [1980]
have
Bakker v Stewart [1980] VR 17 a VR 17 neutral citation (meaning that it is an unreported case and has no
medium
publisher
Some or medium
cases mayhave consult
have a mediumyour tutor for further
neutral citation details aboutthat
(meaning this ittype of unreported
is an source). In this
casesituation,
Some
the casecases may
is cited a medium
as follows: namesneutral citation
of parties (meaning
(in italics), thenthat
theityear
is anofunreported case
publication, courtand hasand
no
abbreviation,
has no
publisher publisher
or medium or medium
consult consult
your tutor your
for tutor
further for
detailsfurther
about details
this
judgement number assigned by the court and full date. There are no commas or full stops. type about
of this type
source). In of
thissource).
situation,
In this
the case situation,
is cited as thefollows:
case isnames
cited ofasparties
follows:
(in names of parties
italics), then the year(in ofitalics), then the
publication, courtyear of
abbreviation,
publication,
judgement court
number abbreviation,
assigned
Figure 30: Citing medium neutral casesby judgement
the court and number
full date. assigned
There are by
no the
commas courtorand
full full date.
stops. There
are no commas or full stops.
Figure 30: Citing medium neutral cases
Quarmby
Figure 30:v Citing (2009)neutral cases TASSC
Keatingmedium 80 (9 September 2009)
Case Name [Year] UNIQUE Judgement number (Full Date)
Quarmby v Keating (2009) TASSC
COURT 80 (9 September 2009)
Case Name [Year] IDENTIFIER
UNIQUE Judgement number (Full Date)
COURT
IDENTIFIER
Examples
Quarmby v Keating [2009] TASSC 80 (9 September 2009)
Strong v The Queen [2005] HCA 30 (3 August 2005)
Examples
Examples
Quarmby v Keating [2009] TASSC 80 (9 September 2009)
Quarmby
Strong v ThevQueen
Keating [2009]
[2005] HCA TASSC 80 (9
30 (3 August September
2009)
2005)
Strong v The Queen [2005] HCA 30 (3 August 2005)
Citing legislation
Citing legislation
The usual method of statute citation is citation by short title: the short title of the Act is cited first,
The
then usual method
the year it was of statute
passed by citation
parliamentis citation by short
(both should be intitle: theand
italics), short titleare
these of followed
the Act is
bycited
the
accepted
first, then abbreviated formpassed
the year it was of that parliament in brackets.
by parliament (both should be in italics), and these are
followed by the accepted abbreviated form of that parliament in brackets.
Figure 31: Citing legislation
Figure 31: Citing legislation
Crimes Act 1958 (Vic).
Law and Justice Legislation Amendment 1992 (Cth).
Act (No 2)
Title Year Jurisdiction
italics italics abbreviated
in brackets
followed by full stop

Examples
Crimes Act 1958 (Vic). 97
Social Welfare Ordinance 1964 (NT).
 Examples
Crimes Act 1958 (Vic). Social Welfare Ordinance 1964 (NT).
Competition and Consumer Act 2010 (Cth).
Law and Justice Legislation Amendment Act (No 2) 1992 (Cth).
Law and Justice Legislation Amendment Act (No 4) 1992 (Cth).

Intext citation of cases and legislation

The following sample has been written in relation to the sample question: What is an offer
in contract law? It demonstrates intext referencing of text (Sweeney & OReilly, 2001, p. 70);
cases Harvey v Facey [1893] AC 552; and law Pharmacy and Poisons Act 1953 (UK).

An offer may be described as the indication by one person to another of his

willingness to enter into a contract with him on certain terms (Sweeney & OReilly, 2001,
p. 70). In Harvey v Facey [1893] AC 552, it was held that there was no offer because
Facey was merely supplying information and a reasonable person would not interpret the
telegram wording as showing an intention to be bound by the price.
An offer needs to be distinguished from an invitation to treat. An invitation to treat may
also be called an invitation to negotiate. It is an invitation to others to make an offer (Sweeney
& OReilly, 2001, p. 72). An example of this occurred in Pharmaceutical Society of Great Britain
v Boots Cash Chemists (Southern) Ltd [1953] 1 QB 401. Section 18 of the Pharmacy and
Poisons Act 1953 (UK) required registered pharmacists to supervise the sale of certain drugs.
Boots set up a self-service chemist with a pharmacist supervising at the checkout (Sweeney &
OReilly, 2001). The English Court of Appeal unanimously decided that the offer was made by
the customer when presenting the items at the checkout counter (Sweeney & OReilly, 2001,
p. 73). Thus, there was no breach of s 18 as the presentation of items on the shelves was
an invitation to treat, and the sale of the drugs occurred at the checkout where a registered
pharmacist was supervising the sale (Latimer, 2001).

Figure
Figure 32: Quick guide
32: Quick guide to
to intext
intext referencing
referencing of
of cases
cases and
and legislation
legislation

Australian
AustralianGuide
Guideto to
Legal Citation
Legal Quick
Citation Reference
Quick Guide
Reference Guide
Full citation Subsequent references
Australian Cases
Tame v New South Wales (2002) 211 CLR 317. Tame (2002) 211 CLR 317.
Andrew Shelton & Co Pty Ltd v Alpha Healthcare Ltd Alpha Healthcare Ltd (2002) 5 VR 577.
(2002) 5 VR 577
Nydam v The Queen [1977] VR 430. Nydam [1977] VR 430.
DPP (Vic) v Finn (2008) 186 A Crim R 235. Finn (2008) 186 A Crim R 235
Minister for Immigration and Citizenship v SZIAI [2009] SZIAI [2009] HCA 39 (23 September 2009).
HCA 39 (23 September 2009).
Barton v Chibber (Unreported, Supreme Court of Barton (Unreported, Supreme Court of Victoria,
Victoria, Hampel J, 29 June 1989). Hampel J, 29 June 1989).
Australian Legislation
Australian Constitution s 19.
Corporations Act 2001 (Cth). Corporations Act s 9.
Charter of Human Rights and Responsibilities Act 2006 Charter s 7
(Vic)
Police Regulations 2003 (Vic) Police Regulations reg 6.
Australian Securities Exchange, Listing Rules (at 11 Listing Rules r 1.3.1
January 2010).
Carbon Pollution Reduction Scheme Bill 2009 (Cth). CPRS Bill 2009 cl 83.

Original Source: Melbourne University Law Review Association & Melbourne Journal of
Original Source: Melbourne University Law Review Association & Melbourne Journal of International Law. (2010).
International
Australian guideLaw.
to legal citation.Australian
(2010). guide toAustralia:
(3rd ed.). Melbourne, legal citation. (3rdUniversity
Melbourne ed.). Melbourne, Australia:
Law Review Association.
Melbourne University Law Review Association. Supplement.
Supplement.
98
List of references
List of references

It is important to note that in a reference list, texts, cases and legislation are included under
separate headings. There is no heading for general texts, but there are headings for Cases
and Legislation. Under each heading, sources are in alphabetical order. The example below
demonstrates the layout of a reference list. The first section is for general texts and is APA
style. The second section is for cases and is AGCL style. The third section is for legislation and
is AGCL style. The reference list is formatted APA style (see Q Manual Appendix C for further
details):
n title, centred
n alphabetical order under each heading
n the first line of each reference flush left and subsequent line/s indented
n no blank line space between references
n reference, lines double spaced

Figure 33: Example reference list

References
Latimer, P. S. (2001). Australian business law. (21st ed.). North Ryde, Australia: CCH
Australia.
Sweeney, B. & OReilly, J. (2001). Law in commerce. Chatswood, Australia: LexisNexis
Butterworths.

Cases
Harvey v Facey [1893] AC 552
Pharmaceutical Society of Great Britain v Boots Cash Chemists (Southern) Ltd [1953] 1 QB
401

Legislation
Pharmacy and Poisons Act 1953 (UK)

99
 Appendix A

Instruction words

The following list contains some of the more common instruction words for assignments. Synonyms for
instruction words include direction words, command words, task words and function words. Use this list
as a reference resource.

account for explain something by giving reasons why it happens or why it is the way it is.

analyse consider the nature of something by identifying the elements/parts and showing how they
are related. Describe, discuss and give reasons for what you find. Analysing must be done
in a methodical and logical way.

argue present a case defending a position. Make sure you state your position and provide reasons
for your position plus evidence for each of your reasons.

assess use criteria to measure the value or success of something. Be sure of your facts and make
your argument strong.

classify carefully consider the items that you have to discuss and group them together logically. You
do this to (and justify) show your understanding of the similarities and differences between
the items. You usually need to explain your reasons for grouping the items in a particular
way.

comment on identify the important points and write about them. Neglecting crucial points in favour of
minor points loses marks.

compare identify characteristics or qualities that resemble each other. Emphasise similarities and
mention differences where appropriate.

contrast stress the dissimilarities and differences between things, events, problems or qualities.

consider think very carefully about the issue and present your argument logically. Avoid putting ideas
randomly into your writing.

criticise write about the strengths and weaknesses of something. Make a judgement about whether
there are more strengths or weaknesses.

define refer to how experts in the field use the term (not a simple dictionary definition). Say
whether you are using one definition (and why you chose it over others) or whether you are
combining features from two or more definitions. Give the limits of the definition and show
how it differs from items in other classes.

describe Write about the features of something in a logical manner. Do not give your opinion or
explain why it is the way it is.

100
differentiate focus on the fine differences between two or more things. You may mention similarities
between briefly, but this or distinguish is about what makes things different from each other and why
the difference is important.

discuss write about an issue from two or more viewpoints and give balanced support and examples
for each viewpoint. Then make a judgement about how satisfactory each viewpoint is based
on the evidence you gave.

outline present the main features and any important subordinate points- omit minor details. Stress
the arrangement or classification.

review examine critically, analysing and commenting on important or controversial statements.

state present the point without explanation, examples or details.

summarise give the main points in condensed form. Omit details, examples or explanations.

to what extent? discuss an issue and evaluate what you find. You will almost certainly favour one side of the
issue and must give reasons why. Total agreement or disagreement or balancing both (or
all) sides equally- is highly unlikely.

trace this implies writing about the main points of the history/chronology of something. Your
selection of the main points is crucial.

101
 Appendix B

Reporting verbs

Reporting verbs used in author prominent (i.e. author before information) citing can do a lot of work for you.
Brick (2006, pp.113116) identifies three categories of reporting verbs, modified below:

1. neutral research reporting verbs such as study, investigate, research, explore used simply to introduce the
topic studied by the source, e.g.
n Smith (2009) investigated the effect of natural disasters on small business
n Jones (2010) studied changes in SES organisational structure over a five year period

2. discourse reporting verbs used to comment on what the source is doing with the information, e.g.
Reporting verb Aspect or job
state to indicate your source presents something as a fact
claim to indicate your source has presented something as fact/is advancing an argument
point out to indicate your source emphasises something
explain to indicate your source gives details of how or why
discuss to indicate your source examines in something in detail
mention to indicate your source deals with the issue very briefly
note to indicate your source deals with the issue very briefly
conclude to indicate the conclusion the source reaches
argue to present your sources position
posit/postulate to present your sources position
reject to indicate your source does not support a position
evaluate to indicate your source is making a judgement
suggest to indicate your source thinks something is possibly important but needs further investigation
emphasise to indicate your sources most important point

3. evaluating reporting verbs used to show your judgement of the source, e.g.
Reporting verb Aspect or job
contend you disagree with your sources position
assert you distance yourself from the sources position
assume you think the source has treated something a fact but you believe it is not
reveal you think the source gives information previously hidden or not widely known
allege you think the source makes a claim without proof
imply you think the source says something indirectly (knowingly or unknowingly)
exaggerate you think the source places too much emphasis on something

Find, highlight and learn how reporting verbs are used in academic sources. Choose reporting verbs to clarify
and strengthen your position.
102
 Appendix C
Appendix C

Assignment
Assignmentpresentation
presentation
guidelines
guidelines
The information contained in this appendix is based on American Psychological Association. (2010). Publication
manual
The (6th ed.);
information all page
contained in numbers
this appendixbelow referon
is based to American
this edition. If in doubt,
Psychological refer to the
Association. APA Publication
(2010). Publicationmanual
manual.
(6th
ed.);
You areall page
alsonumbers
advisedbelow refer towith
to consult this your
edition. If in doubt,
tutors and/orrefer
UnittoGuide
the APA Publication
regarding anymanual. You
specific are also advised
expectations to
for your
consult with your tutors and/or Unit Guide regarding any specific expectations for your work.
work.
For detailed layout and presentation guidelines relating to Reports, see Chapter 7.
For detailed layout and presentation guidelines relating to Reports, see Chapter 7.
Title Occupies a separate page
(p.23) Number the page 1
Title: is no more than 12 words
Font = Times New Roman, choose font size
Capital letter for each word
Centred
On upper half of page
Include other details (e.g. course code, lecturer) as required on lower half of page
Record title (abbreviated where necessary) and page number (top left) in the header so that it appears on every page
(p.230)
Abstract Occupies a separate page
(p.229) Number the page 2
Title: centred, Times New Roman 12pt (use Heading 1-see below)
Text: Times New Roman 12pt, Left justified (no indent)
Double line spacing
Standard margins
Type as a single paragraph
150200 words
Leave the remainder of the page blank
Text Begin on a new page
(p.2736; p.229) Number the page 3
Font = Times New Roman 12
Double line spacing
Standard margins
Typing is left justified only (ragged right)
Indent first line of every paragraph
Begin each new paragraph on the next line (do not leave a blank line between paragraphs)
Continue sections immediately after previous (do not begin each section on a new page), separated by headings if
required
Number every page
Double spacing after full stops is preferred (p.88)
Headings (p.62)
Level of Heading

1 Centred, bold, UPPERCASE and lowercase, 14pt

2 Flush left, bold, UPPERCASE and lowercase, 12 pt
3 Indented, bold, lowercase, end with a full stop. 12 pt
4 Indented, bold, italicise, lowercase, end with a full stop.12 pt
5 Indented, italicise, lowercase, end with a full stop.12 pt
The first letter of all headings is UPPERCASE.
Do not number headings (p.63) the heading style is sufficient.
There is no heading for an introduction its position at the beginning of the text is sufficient. (p.63)

103
 Figures (p.125167)
You may use single or one-and-a- half line spacing within tables or figures
See the APA Publication manual Chapter 5 for details regarding different types of figures.
Block quotations (p.171)
Used for direct quotes of 40 + words
Body text ends with a colon
Begin block quote on new line
The text for the whole quote is indented
The first line of each paragraph in a block quote is further indented
Font = Times New Roman 12
Double line spacing
Reference after final punctuation
Sample block quote
Others have contradicted this view:
Co-presence does not ensure intimate interaction among all group members. Consider large-scale social
gatherings in which hundreds or thousands of people gather in a location to perform a ritual or celebrate an
event.
In these instances, participants are able to see the visible manifestation of the group, the physical
gathering, yet their ability to make direct, intimate connections with those around them is limited by the sheer
magnitude of the assembly. (Purcell, 1997, pp. 111112)
Despite these contradictory views.
References Begin on a new page
(p.37; p.230) Title: centred, Uppercase and lowercase letters, Times New Roman 12 (use Heading 1 see above)
Entries: In alphabetical order by first surname
Times New Roman 12
Double line spacing
Hanging indent (for each entry, first line flush left, subsequent line/s indented)
Appendices Begin each appendix on a new page
(p.39; p.230) Title: Centre the title for each appendix, Uppercase and lowercase letters, Times New Roman 12 (use Heading 1 see
above)
Label each appendix alphabetically e.g. Appendix A, Appendix B, etc in order according to when they are mentioned
in the text.
Text: first line flush left, followed by indented paragraphs
Figures: see details for different types of figures (rules are the same as for figures in the body text)

References
References
American PsychologicalAssociation.
American Psychological Association. (2010).
(2010). Publication
Publication manual
manual of theofAmerican
the American Psychological
Psychological Association
Association (6th ed.).
(6th ed.).
Washington, DC: Author.
Washington, DC: Author.

104
 May 2013
February 2012

108