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Agenda

Oracle Fusion Middleware Overview

Oracle BPM-SOA Roadmap & Strategy
PROCESS MODELING with BPA Suite11g & BPM Studio
Analysts View and Case studies
Key Differentiators
Oracle Middleware Strategy

Provide Complete & Integrated Middleware Suite

Unified, Modular, Standards-based, Open, Hot Pluggable
To Develop & Deploy Applications on Internet
Unifying Service-Oriented Architecture, Process Management,
Business Intelligence, Content Management, & Enterprise 2.0
With Lowest Total Cost of Ownership
By Managing Systems, Applications, & User Identities on Low
Cost Hardware & Storage
Oracle Fusion Middleware
Complete, Open, Integrated, Best-of-Breed
Agenda

Oracle Fusion Middleware Overview

Oracle BPM-SOA Roadmap & Strategy
PROCESS MODELING with BPA Suite11g & BPM Studio
Analysts View and Case studies
 The Value of Business Process Management
Greater efficiency, business visibility, and agility
Organizational Units
Customer Sales and Production Manufacturing Inventory & Finance & HR
Relationship Marketing Planning Logistics
Management

Product Configuration
Processes

Order Management

Warranty & Returns Management

SFA Produc SCM product LMS Inv

CRM product DB ERP
t ERP MES MGMT
B2B

Enterprise Infrastructure Services

(Portal, SOA, IDRS, LDAP, EAI, E-mail, IT Operations)

Real-world business processes span

organizations, systems and applications.

2010 Oracle Corporation 6

 Barriers to BPM Success
What needs to be improved for greater BPM success?

Change management is difficult and business

processes involve many people and roles
Process diversity has requires different tools &
technologies
Need to integrate tools before managing the
process

2010 Oracle Corporation 7

 Evolution of BPM
Process Pattern Boundaries

Enterprise
Application
Integration
P
Business
Process R
Integration O
C
Business E
Process S
Integration-centric Management
S

Human-centric Business F
Process
Management O
C
Workflow Expanded into BPM U
S
Document Separate market
imaging
 Evolution of BPM
Boundaries between Business & IT

Business IT
Business Analyst

Social environment Process Systematic structure

Constantly changing Administrator Desire to minimize
LOB Process
external influence Owner frequency of change
Processes need to respond Process Architect/ Able to implement process
Business Engineer
to constant stimulus change in months
Highly dynamic environment Stable and tested systems
Measure: Profitability Measure: Service Level

Developer

Business
End User
Oracle BPM Suite 11g
Unified, Complete, and Social
 Business Process Management Suite 11gR1
Key Features

Easy-to-Use:
Easy for business and process analysts BPMN 2.0, Process
Composer
Easy for end users to collaborate and innovate Process Spaces
Easy for process owners to control processes dynamic changes
Complete:
All aspects of BPM Modeling, Rules, BAM, Analytics
All flavors of BPM System-, human-, document-, decision-centric
Unified:
One model and execution platform
One security layer
One administration & management tool
Full Lifecycle Support
Rich and Easy-to-Use Tools for Every Persona
Business
Enterprise Analysts Model
Architects
Define Processes
Developers Populate
Business business catalog and
Architecture implement details

LOB Owners Collaborate with

Business Analysts and tailor-to-
fit processes

Team - Measure, Business Users

analyze, improve, Collaborate
govern and Innovate
IT Operations Manage
and Monitor
 BPM Suite 11gR1
Complete, Integrated, Open, Best of Breed
BPM
Process modeling
and execution
Process analytics
Business friendly
SOA
Business Human Single model,
BPMN BPEL Mediator
Rules Workflow
single run-time
Unified SCA Runtime Integration,
services and event
Common JCA-based connectivity infrastructure Policy Enforcement
Optimized
infrastructure
binding

Service and Events Bus Unified

administration and
policy management
Extreme
performance and
scalability
PROCESS MODELING with BPA Suite11g & BPM
Studio
Oracle BPA Suite Powered by ARIS

Business Process Architect Business Process Simulator

Oracle SOA Extensions Business Process Publisher

 Repository Unification

Single ARIS Server & ARIS Repository

No import/export required.
Re-use and sharing of metadata across Oracle BPA Suite & other ARIS
tools.
Sync process models in SAP Solution Manager with ARIS Business
Server & Repository using ARIS Business Architect for SAP

IT Architecture & Portfolio

Management

Unified ARIS
Repository

IDS Scheer AG www.ids-scheer.com 16

 Repository Unification
Single ARIS Server & ARIS Repository
No import/export required.
Re-use and sharing of metadata across Oracle BPA Suite &
other ARIS tools.

IT Architecture & Portfolio

Management

Unified ARIS Repository

IDS Scheer AG www.ids-scheer.com

17
 BPM 11gR1 architecture
- Shared BPMN Model between BPA Suite & BPM Studio

Shared BPMN
Model Web based customization
BPA Rich End User Interaction

Workspace Process Portal MS Office

BPMN 2.0, (WC spaces)
BPEL
BPM Studio Process Composer
(Business & IT views)
BPEL BPMN Human
Workflow Business
Mediator
Process Core (+AMX, AG, Rules
Orgn)
B2B
Unified Runtime Repository
Repository

Process Common JCA-based connectivity infrastructure Policy Manager

Analytics Optimized
binding
BAM
Proc Cubes Oracle Service Bus

EM console
+BPMN Screens

Shared BPMN Model

 BPM Studio 11gR1
Empower Business to drive BPM

Business analyst
and developer
profiles
Business and IT
BPMN Modeling Business Rules collaboration via
& Simulation Business Catalog
Comprehensive
model types
Leverages standard
skill sets
Zero-code

Rich Form Zero-code

Editor
 Process Composer 11gR1
Empower Business to drive BPM

Web-based design expands

use to all of the business
Involve business users in
process and rules modeling
Collaborate with all stake-
holders leveraging role based
BPMN Modeling & Customization
access
Customization within specified
constraints
Deployment ready changes
leveraging business catalog
Approval workflows

Business Rules
Process Analytics 11gR1
Driving Continuous Process Improvement

Standard and
custom dashboards
native and BAM
Process STAR
Simulation BAM Dashboards schema
Simulation both in
BPM Studio and
BPA
Process analysis
and reporting in BPA

BPA Reports and Analysis

 Process Spaces 11gR1
Leveraging Power of Collaboration

Out-of-box process
spaces
Easily extended and
customized by
Modeling Space Work Space business users
Modeling Space
collaboration within
modeling team
Work Space all
information at place
of action
Instance Space
avoid shadow
Instance Space processes
 Process Agility
Enabling Continuous Process Improvement

Truly flexible processes

through pervasive built-in
usage of business rules

Business users can make

changes on an adhoc
Rule Driven Flexible Processes basis within policies

Composer enables rapid

changes to process and
rules definition

Handle the Unpredicted

 BPM 11gR1 architecture
BPM Layers on top of SOA Suite

Shared BPMN
Model Web based customization
BPA Rich End User Interaction

Workspace Process Portal MS Office

BPMN 2.0, (WC spaces)
BPEL
BPM Studio Process Composer
(Business & IT views)
BPEL BPMN Human
Workflow Business
Mediator
Process Core (+AMX, AG, Rules
Orgn)
B2B
Unified Runtime Repository
Repository

Process Common JCA-based connectivity infrastructure Policy Manager

Analytics Optimized
binding
BAM
Proc Cubes Oracle Service Bus

EM console
+BPMN Screens

New BPM Features

Oracle SOA 11g
Oracle Fusion Middleware
11g SOA Stack
E N SS
AG R ER N INE ITY
N E N O ATT CTIO S
ESIG UR MA NIT P TE BU IBIL
D SE
C
MO DE VIS

JDEV POLICY EM CEP BAM

MANAGER
RN
O VE
G

REGISTRY
&
REPOSITORY
ADAPTERS & B2B

ERP MAINFRAME SERVICES DB PARTNERS EVENTS

 Oracle SOA Suite Logical View

Presentation
Services

Service Virtualization
Location Transparency Pattern Discovery
Decoupling Activity Monitor

Oracle Service Bus CEP / BAM

Connectivity-Security-Routing-SLA-QoS-Transformation-Scalability

Web-based SOA Operation

console

Registry
Composite Composite Composite Repository
Service 1 Service 2 Service 3

Human
Human Business
Business
Mediator
Mediator BPEL
BPEL
Workflow
Workflow Rules
Rules
IDE SOA Developer
11g Service/Event/Process Infrastructure Lifecycle mgmt
Governance
CompositeService Assembly
SOA Composites apps

Service Service Service

Domain
Service
 Simplified & Productive Development
SOA Composite Editor

Problem: Many standards and tools, Metadata fragmentation Version, test, manage
composite applications
Business Requirement: Increase Developer Productivity
SOA 11g Feature: SOA Composite Editor

Drag & Drop

Visual
Single Unit of
Deployment
Easy versioning
Based on SCA
standard
Unified Platform for Services, Events & Processes:
The Service Infrastructure

One
infrastructure to:
Install
Cluster
Configure
Monitor
Radically
simplified
administration
task
 Unified Management & monitoring

All-in-one
management console
log
End-to-end (process)
instance tracking
Unified error
BPEL handling
External
Service
Integrated
declarative security
Human
Workflow

Routing

Business
Rules
 BPM+SOA Major Boost For Agility

BPM with SOA is natural and highly synergistic

Duality of SOA and BPM
Processes can be services and services can contain processes
Share business and IT logic and metadata via a BPMS+SOA
Complementarity benefits (2+2 > 4)
BPs to model change services to absorb change impact
An enhanced three-tier architecture leading to agility
Traditional three-tier: Presentation, business logic & data layers
Add BPM (process layer) + SOA (service layer) in the business logic layer
to gain more freedom between tiers 1 and 3
Tier - 1
Presentation UIs
Tier - 2
Business Processes (one or more layers)
Services (Simple, Composite, Process/Integration dominated)
Tier-3
Apps and data repositories feeding the services
Oracle SOA Governance
 SOA Governance Strengthens BPM/SOA
Higher Services Re-Use with lower IT costs and higher Agility

SOA Governance Focus

Business
Processes
SOA Asset Management

Enables
Business
Agility
Impact Analysis Service Lifecycle
Management

SOA SOA Infrastructure Results

Control duplicate services
Enables Product Customer Account Higher quality of services built
IT Minimize risks of changes
Agility Benefits
Achieves higher SOA Re-use
BI Images Legacy Databases Partners Content Packaged Custom
Low IT costs
High business/IT agility
 Closed Loop Service Lifecycle
Service Definition Service Implementation and
Architect
Configuration
Service Bus

Target
Harvest
WSDL
Service
Metadata XSDs
SOA Designers
Repository and Developers
Single View of Assets Code
Business
Owners Validation
Proxy Mediation Proxy Pipeline
Approve
Other Runtime UDDI
Metrics UDDI
UDDI Auto Deployment
Publish
SOA Monitoring & Discover SOA Test, Staging &
Management Metrics via Production
UDDI

IT JMX Integration
Staging Testing
Operations SNMP Production
SLA Management Reporting Policy Enforcement
 End-to-End SOA Governance:
Whats Needed

Serves as single source of

Registry/Repository truth for SOA portfolio
Automatically collects and
manages assets, metadata
from multiple sources
Connects asset portfolio to
project portfolio
Provides dependency
tracking and impact analysis
Provides runtime reference
for bindings and policies
Provides structure and
automation to SOA lifecycle
Tracks usage and compliance
for visibility into ROI

35
 End-to-End SOA Governance:
Whats Needed

Provides visibility and

Registry/Repository management of policy artifacts
Supports policy versioning and
change control
Simplifies and automates
federated policy administration
Policy Management
Distributes enforcement across
the SOA infrastructure
Enables continuous design-time
policy validation
Ensures policy compliance
throughout the lifecycle
Enables direct control over SOA
lifecycle

36
 End-to-End SOA Governance:
Whats Needed

Registry/Repository Manages deployment of

services and associated
policies
Provides structured contract
between consumer and
Policy Management provider
Enables policy-based Terms
of Use
Enforces contracts via
SOA Provisioning business, SLA and security
policies
Provides foundation for
shared services model

37
 End-to-End SOA Governance:
Whats Needed

Centrally monitors
Registry/Repository distributed, heterogeneous
SOA
Gives end-to-end visibility of
composite service networks
Policy Management Monitors, diagnoses and
ensures service levels
Supports enforcement of
service contracts

SOA Provisioning Tracks Quality of Service

Surfaces metrics and
analytics for decision support
Continues to give structure
SOA Monitoring / Management and automation to SOA
lifecycle

38
Product Roadmap
 Oracle Service Bus
Release History & Product Roadmap

CY 2005 CY 2006 CY 2007 CY 2008 CY 2009 CY 2010-2011

ALSB 2.0 ALSB 2.1 ALSB 2.5 ALSB 2.6 ALSB 2.6.1ALSB 3.0
OSB 10.3.0 OSB 10.3.1 OSB 11gR1 OSB 11gR2

Oracle
Oracle branding
Interop certification
Native BPEL binding
Visual Debugger
JCA Adapters
Improved REST
support, MTOM/XOP SOA Grid Control
Enterprise
Manager
Enhanced
MQ Series

Service Result Cache

Java on the bus
Transactional Proxy
Centralized Policy
Disclaimer All information subject to change and final capabilities Service Lifecycle Mtg
of released product may differ - Intended for information purposes 11g SOA transport
only and may not be incorporated into any contract.

2010 Oracle Corporation Oracle Confidential

 Oracle SOA Evolution

SOA Suite
Portlet Web
Services (WSRP)
Stellent Doc
Mgmt, Image
Proc
WSDL, UDDI, Development Web Services
Tools, Expanded Web Services Manager, BAM
Platform BPA
Tangosol
Suite

2001 2002 2003 2004 2005 2006 2007 2008

WebLogic
Server
Web Services J2EE 1.4 Standard
Support Web Services Service ALSB
Registry Oracle Repository
Data
ALBPM
BPEL Process Integrator
Manager Event Server

2010 Oracle Corporation Oracle Confidential

 SOA Suite 11g Roadmap

9 09 201
0 010 1
. 200 . 20 CY CY2 201
l v H1 H2 Y
Ju No C

11gR1
SCA
BAM Java 11gR1 PS1 11gR1 PS2 11gR1 PS3
B2B SOA Composer Composite partitions
(Rules, DVM)
HTTP binding
Integrated security Spring
WS-AT
CEP Resequencer
Monitor Express
11gR2

Disclaimer All information subject to change and final capabilities of released product
may differ - Intended for information purposes only and may not be incorporated into
any contract.

2010 Oracle Corporation Oracle Confidential

Agenda

Oracle Fusion Middleware Overview

Oracle BPM-SOA Roadmap & Strategy
PROCESS MODELING with BPA Suite11g & BPM Studio
Analysts View and Case studies
 Forrester Wave for ESB

2010 Oracle Corporation Oracle Confidential

Case Study OBPM Suite
 NetApp
Opportunities & Challenges
Order-to-Invoice Cycle Time too long, Can't scale
using Manual PO Processes
Lack of Visibility to Order Progress hampering
Distributors' Communication to their Customers
Automation of Purchase Order, PO Confirmation,
Order Status, Advanced Shipment Notification, and
Invoice

Solution
Architect the overall process and Oracle BPEL Process Manager radically transformed order-to-
invoice processes, by automating previously manual transactions
Oracle BAM used to proactively manage SAs with distributors by catching possible errors early
Solution: B2B <-> Siebel CRM <-> Oracle Financials with Oracle B2B, BPEL PM, BAM

Results
Integrate and synchronize orders between Siebel and E-Business Suite
Visibility into daily orders with real-time updates
Ability to track the progress of each order and identify critical states.

EV P I
 Clorox

Opportunities & Challenges

Manufacturer and marketer of consumer products,
including flagship bleach product
Manual process to schedule order shipment
Lack of reconciliation between promised date of
delivery vs. actual date of delivery
Lack of visibility into order shipment status

Solution
Real time integration between Transportation Management ASP (Nestivo) and SAP Order Mgmt
Automating key order fulfilment transactions: Order, Cancel Order, Shipment Notification,
Shipment status and Reponse to Tendor
Leveraged Oracle BPEL and SOA Suite with SAP Adapters in a SOA environment

Results
Real time freight optimization and improved order visibility
Automated ability to reconcile promised vs. actual delivery date

2010 Oracle Corporation Oracle Confidential

 SUMCO
Opportunities & Challenges
Worlds second largest silicon wafer manufacturer
Improve key engineering processes; Six Sigma quality
adherence
Old workflow product not standards based
Workflow took 30 days to complete the process

Solution
In an effort to improve its key engineering compliance with six sigma adherence, SUMCO chose
Oracle BPEL.
Uses Oracle BPEL to manage spec registration process integrated with SAP (15 human touch
points). Specification Registration pertains to registering customer order specification to
manufacture silicon wafer the specifications vary from order to order and customer to customer.

Results
With the prior workflow tool it took 30 + days, BPEL Process Manager brought it down to 3-5
days
SUMCO was rapidly able to integrate SAP for automation of specification registration system.

2010 Oracle Corporation Oracle Confidential

 Case Study OSB / SOA Suite

2010 Oracle Corporation Oracle Confidential

Case Study OSB / SOA Suite
 Dell

Opportunities & Challenges OER is now officially the system of

record for services.
Multinational technology corporation that develops,
manufactures, sells, and supports personal computers and -Michael Pollock, Senior Support
other computer-related products. Account Manager
Integrate multiple packaged and custom systems spread
across the globe for order management With a consistent, tested
methodology, we are better able to
Develop the ability to reuse project code, and take help customers reduce costs and
advantage of best practices from previously successful
projects increase the value of their IT
infrastructure.

-- Dwij Trivedi, IT Manager Enterprise

Solution Application Integration, Dell
SOA Suite (BPEL, OER), AIA
Using SOA infrastructure and AIA to to integrate applications using loosely coupled Web
services, that in turn are stored in OER
OER feeds service information to other repositories and will also receive information

Results
SOA reduce integration time by up to 30%
Dell IT can reuse project components and transfer knowledge from successful projects
Reliable order management infrastructure improves customer service
 Growing the Channel

Challenge
UK-based construction and home-improvement parts vendor
Preparing for rapid growth 400 to 1bn in three-year period
Two existing channelsweb, call center
Growing a new channel through trade counters
Business problem:
Handle larger volume from channel growth
Avoid manual split of large orders

Solution
BPM Suite for top level business processes
Oracle Service Bus delivers for service agility mediation

2010 Oracle Corporation Oracle Confidential

 INDUS Towers choose Oracle SOA Suite

COMPANY OVERVIEW RESULTS

Leading independent Telco tower company
Industry: Telcom Automating the Enforcement of Policies
Employees: 1000+ and Processes of Indus applications.
Real Time Visibility into Indus Business
Processes.
CHALLENGES/OPPORTUNITIES Provides flexible business integration
Integration between AMS & ERP architecture for Indus applications.
Integration between Tower Operating Systems & Incident Centralized management of policy artifacts
management for versioning and change control.

Document Management System interface to - AMS, ERP, Increased flexibility in application

development.
CRM, TOC and online interfaces for document viewing
Oracle EAI provides consistent process
Integration between AMS & GIS implementation across channels to Indus
Data-warehouse batch integration to ERP, Incident applications and shrinks Business/IT gap.
management, AMS, Tower Operating System Oracle products is hot pluggable and runs
on multiple application servers (including
third party applications).
SOLUTION
Oracle SOA Suite
Oracle Weblogic Suite
Oracle Data Integrator

2010 Oracle Corporation Oracle Confidential

BPM Customers
Agenda

Oracle Fusion Middleware Overview

Oracle BPM-SOA Roadmap & Strategy
PROCESS MODELING with BPA Suite11g & BPM Studio
Analysts View and Case studies