WHAT VIRTUAL REALITY WILL

MEAN FOR ADVERTISING

SCHOOL Escola Secundria de Mira de Aire

LESSON NO. 124/125 Date: 31/05/2017 Class: 11CT

OBJETIVOS DE APRENDIZAGEM
Desenvolver capacidades de interpretao e produo textual, demonstrando autonomia no uso das
competncias de comunicao.

Desenvolver atitudes e valores cvicos e ticos favorveis compreenso e convivncia multicultural.

Usar apropriada e fluentemente a lngua inglesa, revelando interiorizao das suas regras e do seu
funcionamento.

SUMMARY

What virtual reality will mean for advertising.

LEARNING GOALS

The students are expected to:

Talk about advertising and marketing strategies

Use the acquired vocabulary to express opinions
Develop their audio-visual skills

Socio-cultural content Communication

What virtual reality will mean for advertising Talking about advertising
Expressing likes and dislikes
Giving opinions

Vocabulary Grammar
Advertising, marketing strategies, virtual reality No specific item

Skills Evaluation
Listening, reading, speaking Direct observation of students performance in
classroom activities
Controlled exercises
Oral participation

Resources: Worksheet, smartphone, Google Cardboard VR glasses, YouTube app, earphones

Assumptions: The students are familiar with vocabulary within the topic, the students have their own
smartphone
PROCEDURE
The teacher greets the students and writes the number of the lesson and the summary.
The teacher tells the students that they are going to read a text about virtual reality and advertising.
The teacher hands out the text. The text will be read aloud by the students, one at the time. Both teacher
and students will talk about the main ideas of each section.
After reading the text and talking about it, students will be told that they will use their VR Google Carboard
Glasses to watch the VR commercials mentioned in the text and see if the marketing strategies used are
successful or not.
The teacher hands out Google Cardboard VR glasses for everyone. To watch the commercials, each student
will use their smartphone, a pair of glasses, the YouTube app and earphones.
Students are asked about their opinion concerning the experience and share their conclusions with the
class.

CONSOLIDATION
https://www.pmg.com/blog/virtual-reality-advertising/