Unit

2 - Managing a Music
Product Pupil Workbook
What you need to do:

- You need to work through each slide

- Make sure all work is in your own words

- Make it your own - add pictures, change theme/fonts etc.

- Check your spelling

- Ask the person next to you to check you work and peer assess,
what could you do to improve?
 Task 1
You should form a Produc'on Team with others chosen from your class, with the aim of planning,
developing and delivering a music product - a CD. The nal product will benet from eec've teamwork
and the strengths of the individual team members involved. This will include good 'mekeeping and
prepara'on, listening and responding to direc'on from others, working safely at all Kmes and
demonstraKng good produc'on skills.

A. Make a posi've contribu'on to the planning of the CD (P1), and demonstrate a posi've input into
the development and delivery of the CD (P2)

B. Make a posi've and consistent contribu'on to the planning of the CD, making considered decisions
in relaKon to the demands of the work (M1).
Demonstrate a posi've and consistent input into the development and delivery of the CD that is
integral to the success of the work (M2)

C. Make a signicant and imagina've contribu'on to the planning of the CD, making considered and
insigh@ul decisions in relaKon to the demands of the work (D1).
Demonstrate a sustained and eec've input into the development and delivery of the CD, making a
signicant contribu'on to the success of the work (D2)
 Planning:
Outline of Ideas From Produc'on Mee'ng on 13/3/14
The CD will be called Now Thats What I Call Essa! Volume 1
Topics Ideas
Target audience Our target audience for our CD is students that are in
the rest of the school that we will sell our CD to.

The music needs to be interesKng to the young people

Content/ material of the CD
that we will be selling the CD to in the school. Because
each pupil in class is contribuKng 1 song, the CD will
have dierent styles e.g. hip hop, pop, rock...
How it will be recorded Each pupil in class will create 1 composiKon in
Garageband on iMacs, which we will then export and
put on the CD
Any copyright issues if cover No copyright issues as each pupil is creaKng their own
songs are used composiKon

Sales from this CD will be put towards the purchase of

Other
a new music program for Music Dept called Logic X
 Planning:
Outline of Ideas From Produc'on Mee'ng on 20/3/14
AYer further research, it was discovered that making our tracks available on a website called
Sound Cloud instead of producing a CD was a much beZer idea for the following reasons:

- The cost of producing the CDs professionally was too high and the Music budget wasnt able
to cover it

- Some CDs can be made by hand using blank CDs from Asda to made available, but the tracks
on Sound Cloud will be the main way our album will be available

- Our tracks being on Sound Cloud instead of on CD means they will be much easier for people
to listen too - many people may not be able to purchase a CD due to the cost of it

- Every pupil in school has an iPad and so everyone will be able to listen to the tracks through
digital distribuKon on Sound Cloud, instead of only a small percentage with CDs

- Finally, our tracks will be much easier to share via social networks e.g. TwiZer, Facebook if
they are on Sound Cloud instead of a CD
 Planning:
Required Resources and Equipment

iMac Garageband Midi Keyboard

Blank CDs Photocopier

Internet
 Planning Mee'ng 3/4/14 -
Schedule/ Timetable of Events
Date Work to be completed
March 14 - Decide on resources needed for this product
- Pupils start on their Garageband composiKons
- Hold iniKal producKon meeKngs e.g. target audience
April 14
- Pupils conKnue working on Garageband composiKons
- Track LisKng is nalised

May 14 - Pupils conKnue working on Garageband composiKons

- Pupils complete artwork for CD and nal one is
chosen
- Pupils produce leaet & nal one is used to promote
June 14
- 19th June: All Garageband tracks nished
- 26th June: Upload nal tracks to SoundCloud & burn
some CDs
- 3rd July: Release date on SoundCloud
July 14
- Promote product around school e.g. PODs, teachers
- Write an evaluaKon - strengths & areas to improve
 Planning:
My Garageband Composi'on
Every pupil in class will contribute one song to the CD.
Use the planning sheet below to help you with initial ideas:
What makes a great song, and which of these are you going to include in your composition?
- Has a strong beat
- Has a very catchy riff (a short pattern of notes) that repeat again and again
- All of the instruments need to be in time together
- Has a clear structure, for example intro, verse 1, chorus, verse 2, chorus, outro
- Has different instruments, like drums, bass, guitar, piano, synths
What style & song will you base your composition on? e.g. slow ballad like Someone Like You?
Catchy pop song like Just The Way You Are? Loud rock like Sweet Child of Mine?

My song will be an upbeat dance song like Danza Kaduro by Don Omar

What structure will your composition have? -

A) Binary (A section, B section)
B) Ternary (A section, B section, A section)
C) Pop song form: Intro, Verse 1, Chorus, Verse 2, Chorus, Outro
Ternary - A, B, A

What instruments will you use in your composition? e.g. Hip hop drums? Electric Guitar? Synth?

Dance drum machine, synth, bass synth, sax

 Development:
My Garageband Composi'on
Below is a screenshot of my Garageband composition that will be one of the
tracks on the CD:
 Development: Track List of the CD
Track No. Track Name Pupil
1 WriZen Like Kaduro Amir Hamza
2 Bolton Idiot Rueben Robinson
3 Fear Muhammad Muneeb Ahmed
4 Tatality Iliya Nikbakht
5 My Life Sabeel Khan
6 Fast Erik Piroska
7 Mind Of A G Connor Bracey
8 Life Of Hurt Alexa Bogdan
9 Rock On Farhan Majeed
10 Sea Waves Zainab Zina
11 Happy Clappy KaKe Boardman
12 A Ship Going Down Vladimir Pompa
13 Eyo AneZ Kovacs
14 ??? ???
15 ??? ???
 Development: My Artwork Proposal for the CD
Below is my artwork proposal for the Now Thats What I Call Essa! Volume 1 CD.
The best design from the group will be chosen as the front cover for the nished product

Now That s What I Call Essa!

volume 1
 Development - CD cover design:
Outline of Ideas From Produc'on Mee'ng on 22/5/14
In designing our CD, there were a number of things we had to think about:

- The image used had to be appropriate: some pupils chose a copyright image (like Homer
Simpson) that we couldnt use for legal reasons, and some pupils chose scary images (e.g. a
vampire) that wouldnt suitable for young people

- The text had to be large enough for people to read easily - some pupils designed their text
too small

- The text also had to be very clear and so we had to carefully think about the font used - some
pupils used the wrong type of font, or the wrong colour which clashed with the background

- Some pupils used a great website called cooltext.com to make their font very unique

- As a class, we looked at each pupils CD artwork, and we voted on using Amirs design as
the nal CD/website artwork because the design was very clear and appropriate to the
target audience of young people, didnt contain copyright images, and the text was very
clear and readable against the image
 Task 2
You should each create at least one element of a promotional pack for the CD.
In addition to the actual CD packaging, the pack should contain other essentials
such as a poster, leaflet, press release, radio advert, or a website.
 - Promo'on:
Outline of Ideas From Produc'on Mee'ng on 18/6/14
In promoKng our album, there were a number of ideas we had:

- With the album being widely available for free on SoundCloud, it meant that social media
such as TwiZer could be used to promote it via links which would not be possible if it was
released on a physical CD

- On launch date, our class will go into the Y7 PODs to promote the album

- The week of the launch, our class will go into assemblies to promote the album to each year
group

- 2 weeks before launch date, the teacher will email all sta and students in the school (about
1,000 people) to raise awareness of the album launch date, and then will send another email
on launch date to promote the album

- The teacher will give a reward for the pupil who has had the highest number of plays in
September, so each pupil in the class is encouraged to promote the album on SoundCloud as
much as possible

- If we had more Kme, we could have promoted it around the local primary and high schools
Below is a picture of the nal product - the nished CD
A. Create promoKonal material appropriate to the product that
communicates essen'al informa'on to the target audience. (P3)

On the following slide, create a poster/ leaet to promote the CD. Remember to
include the following:

- A picture of the actual CD we will be selling

- Name of CD - Now Thats What I Call Essa! Volume 1

- Price of CD

- Release Date

- Where it is available from: Arts Dept

- Who it is by: Essas BTEC Music Class

- Theme: Music Technology In Ac;on

Remember your target audience: make your poster clear and interes'ng with
pictures and clear wri'ng!
 Essa Musics 1st Ever Album!

D at e :
Release 4
d J ul y 2 01
ursda y 3 r
Th
Com
posi
Essa ti o n
s BT s fro
EC M m
201 u sic
4 cla
ss!

Fre e !
Cost :
Available from SoundCloud:
www.soundcloud.com/essa-music
B. Create more promoKonal material that shows awareness of industry
prac'ce (M3)

Examples of other promoKonal material:

- A press release

- A website

- A radio advert

Important: Make sure these promoKonal materials are similar to others that are
used within the music industry!

C. For D3, your promoKonal material needs to be imagina've, communicates

the informaKon eec'vely to the target audience, and shows awareness of
industry pracKce
TASK 3
Task 3
You should review the work undertaken by yourself and your peers throughout
the project.

You should pay particular attention to any strengths and weaknesses evident
not just in the planning and management of the project, but also take account of
the artistic content and audience response when listening to the CD.

You should also make suggestions for improvement/development in terms of

future projects.

http://www.prsformusic.com

http://www.ppluk.com

http://members.cdbaby.com
A) - Describe the strengths and weaknesses of the product with reference to
the management process (P4)

Management
Strengths Weaknesses
Process
- As we planned the album for young
Planning - The albums Ktle Now Thats What I Call Essa! people (many of the composiKons were
e.g. iniKal ideas; was catchy and memorable for potenKal listeners pop songs) this might have limited our
schedule; - The album being available on SoundCloud means potenKal audience, as older people or
that many people could access it instead of on a CD people who prefer classical music might
not be interested in listening to it
- We were able to use great resources to produce
Development our composiKons using Garageband on iMacs and - We didnt have the music program Logic
e.g. resources & midi keyboards Pro X which has a lot more sounds and
Kme used - The music teacher and Mr Harrisons strength is in instruments and so more advanced
eecKvely?
music producKon/ technology so they were really composiKons could have be done
able to help pupils composing using Garageband
- The quality of most of the pupils Garageband
- Having CDs to sell as well as the tracks
Delivery composiKons w as very good, w ith m ost b eing very
being on SoundCloud would have great but
e.g. quality of musical e.g. u sing chords i nstead o f j ust l oops
couldnt do due to it being too expensive
tracks, artwork, and - T he a rtwork c hosen w as c lear a nd m emorable
- We were limited in promoKng it in classes
promoKon. - Feedback from pupils and teachers who listened
around school as teachers didnt want us to
Audience response? to the album was very posiKve and encouraging
disrupt their lessons
B. Explain the strengths and weaknesses of the product, with reference to
the management process. (M4)

- Explain how the planning process contributed to the nal product

- How did you meet the requirements of your role?

- How well did your work contribute to the nal CD?

- How well did the group contribute to the nal CD?

C. Explain the strengths and weaknesses of the product, jus'fying
conclusions, with reference to the management process. (D4)

- Provide a full and detailed evalua'on that considers how and why the
acKviKes contributed to the nal CD

- How did you meet the requirements of your role? - use specic examples to
jus'fy your conclusion

- How well did your work contribute to the nal CD? - use specic examples to
jus'fy your conclusion

- How well did the group contribute to the nal CD? - use specic examples to
jus'fy your conclusion
 WELL DONE!
UNIT COMPLETE