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Set the Direction

for More Sustainable
Road Marking

Dow Coating Materials

The road to sustainability is an ongoing journey of continuous Dow Coating Materials conducted a Life Cycle Assessment (LCA) to
improvement. According to a Life Cycle Assessment (LCA) compare the environmental and human health impacts of road striping
conducted by Dow Coating Materials, specifiers and applicators facilitated by FASTRACK Water-borne Technology versus other
can take big steps toward a smaller carbon footprint by replacing materials, including solvent-borne paint. The results, validated by an
solvent-borne traffic paint with high-performance water-borne objective third party, demonstrate a notably smaller impact potential
alternatives based on FASTRACK Quick-Dry Technology. when using FASTRACK Water-borne Systems, as shown below.

Impact Assessment Key Learnings

Water-borne vs. Solvent-borne Traffic Paint Based on third-party validated
Life Cycle Assessment, using water-
Total Primary Energy borne traffic paints formulated with
(in MJ) FASTRACK Quick-Dry Polymers
300 278,02
Water reduces road stripings impact potential
Human Toxicity Consumption in 10 out of 10 categories, including
250 (kg)
(g hematologic toxicity Eq.) 152,89 VOC emissions, human toxicity and
143,61 200 greenhouse gas emissions.

GHG Effect 100 117,20 Total Wastes

(kg CO2 Eq.) (kg)
145,94 50 118,62

(kg) FASTRACK Quick-Dry Water-borne Polymer
Eutrophication 362,32
Solvent-borne acrylic
(g Eq. PO4 )
Solvent-borne alkyd

136,96 Figure 1. Impact assessment of solvent-based traffic paint
177,58 151,67 versus water-borne traffic paint formulated with FASTRACK
Quick-Dry Polymers.
Abiotic Resources 119,33 105,85 COD (kg)
Depletion Source: Life Cycle Assessment Road Marking Technologies
(kg) Eco-Profile. Final Report Nov. 2012. Dr. H. Kheradmand,
Air Acidification LCT, LSA & SD Expert, Dow Coating Materials.
(g Eq. SO2 )
FT-2706 WBP = Ref. 100

Trademark of The Dow Chemical Company (Dow) or an affiliated company of Dow

FASTRACK Set the Direction for More Sustainable Road Marking

Water-borne traffic paints contain 8 to 10 times less

solvent than conventional traffic paint. It is estimated that more
22.5% 25% than 20,000 tons of toluene and other petroleum solvents are used
5% 5% and evaporate during the application of road marking products in
15% 15% Europe each year. This poses potential risks both for the environment
due to the emission of volatile organic compounds (VOCs) and for
the health of workers, with potential dangers linked to storage and
56.5% 55%
transportation due to the highly flammable nature of such solvents.
Substitution is possible with water-borne traffic paints that are
not flammable, can be applied at ambient temperatures and offer the
Water-borne Solvent-borne potential to reduce VOC emissions related to road striping
Traffic Paint Traffic Paint
by up to 80%.

Water Solvent (VOC) Additives Polymer binder (Active) Pigment and fillers


50% humidity
FASTRACK Water-borne Polymer Technology from Dow
90% humidity
features patented quick-dry technology that facilitates the
Dry-through times in minutes

formulation of water-borne traffic paints with accelerated dry times
and performance properties that equal or exceed traditional solvent-
borne traffic paints. Extensive road marking tests and field trials
demonstrate that traffic paints formulated with FASTRACK Polymers
offer outstanding durability and toughness, excellent adhesion to
various road surfaces and rapid drying. These properties facilitate
quick and easy application and long lasting performance.
Solvent-borne Water-borne paint FASTRACK FASTRACK Polymer +
paint (non FASTRACK) Polymer FASTRACK QS-2 Beads

Why we conduct LCAs

LCAs track a product or service from raw material sourcing through materials that go into the final paint formulation, as well as how the
end-of-life (cradle to grave). They are typically conducted in paint is applied, how it performs and how long it lasts. The results of
accordance with recognized standards such as ISO 14040-14044 an LCA help decision-makers choose more sustainable options and
and validated by an objective third party. Many factors are taken into assist in the implementation of green procurement programs and
consideration. In the case of traffic paint, these would include the raw qualification for certified eco labels.

Regular road striping is a top priority that keeps drivers safely on track across a rapidly expanding world. As more people travel on more roads,
there is growing interest in striping systems that produce a bright, reflective line while leaving a smaller environmental footprint. Life Cycle
Assessment (LCA) is a tool that can help.

Picture credits all graphs: source Dow 2015

Note: except otherwise expressly specified, the graph and tables presented in this document originate from internal studies conducted by Dow in 2014

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