Unit 54 Assignment 2 Proposal

I had a Client meeting to discuss the specifications and

basic requirements and assets, which the Logo, A3 poster
and CD case must contain for this assignment.

Establish Concept:
The concept of my band, The Pixels will be a Manchester based Rock Band that is up and
coming with lots of local support and very popular locally, This new CD cover and other
digital advertising designs will be for their next big tour for them to break out nationally /
worldwide.
Since the name of the band is The Pixels I would like to use their name to reflect on the
style of the CD cover, A3 poster and band logo. The design will revolve around Pixels and
how I can create these designs using pixelated effects for the background for example and
for the logo, I will be creating the band title The pixels in a certain font which clearly saying
The pixels but looks like its many digital pixels for it to look like that.
I will now review the album covers of two bands, which are very similar genres of The Pixels
band. These two bands are Happy Mondays and Oasis.
The first album I will be talking about is Oasis second album, (What is the Story) Morning
Glory. I believe this is a great album to review because The Pixels are very similar genre and
Oasis are considered one of the greatest Manchester band and rock band across the world
before separating. This album cover is very basic and urban design. With just the whole of
the front, cover being what appear to be a UK street, most probably a street in Manchester. I
believe the design of this album cover is very different to how I want to design The Pixels
album since that there isnt anything in this album cover that represent an Oasis whereas
with The Pixels there will be a lot of Pixels and pixilation effects which can be reflected to the
band name, The Pixels.
The second album I will be talking about, review and comparing the concept to how I will be
designing The Pixels album cover is another very successful Manchester based Rock band
which like Oasis managed to break through nationally and worldwide to sell records, the
Happy Mondays. This Happy Mondays album cover is a very vibrant colour scheme with a
much kind of Hippy style of colours and font. The whole of the front cover of this Happy
Mondays album is just the title of the band name, Happy Mondays. You could also say that
the style of the font and the outline, which is used on the text almost, looks like a painting /
wax / pencil crayon drawing. The one thing, which I can say this album cover will have in
common with the album cover, I will be designing for The Pixels is some of the colours I will
be using in my Pixilation effect, which I wish to use for my album cover design.

Format:
When I come to produce my logo, A3 poster and album cover for the Manchester based
band The Pixels there is only really one format, which will be the best and most helpful for if
the graphics are used again later. Even though there is a huge size difference between the A3
poster compared to the Logo and album cover I will still export them all as a .PNG file format
for a few different reasons.
I will be exporting all my graphics I produce as a .PNG file formats because once exported as
a .PNG so that if I ever choose to use these graphics and I need to resize them they will not
be affected by pixilation. In my opinion, it is most important that my logo is export as a .PNG
file format since that I will definitely have to resize the logo for The Pixels band for when I
import on to the A3 poster and Album where I will also be scaling it up. Also since that, the
file format is a .PNG when I scaled the size of my logo up for the A3 poster and album cover
if will not suffer from pixilation.
Nature of Content:
The Nature of Content for all three of my designs, CD cover, A3 Poster and band logo design
all either needs to have extreme relevance to either the people in the band, the band logo
or the city where the band originates from. For the CD cover and A3 poster I would like the
background of both a high definition image of an area / building or structure in Manchester,
which is unique just to Manchester and something, which Manchester is known for. With
that as the main image in the background, I would maybe then consider having The Pixel
band standing in front or by this object / structure. Above this, at the top centre of the
design I would like to the title The Pixels in a pixel / pixilated effected font which I think fits
in very well since the bands name is The Pixels. The CD cover and A3 poster will have the
same background / designs, just scaled larger for the A3 poster.
I have already made the logo for the pixel band from when we create a logo and web banner
for The Pixels band last year. I will be using this same logo, slightly tweaking it and upgrading
it to a high quality and standard before using it as the new official band logo and to go on
the CD cover and A3 poster of The Pixels.

Consideration of Audience Usage:

When designing my CD cover, A3 poster and logo for the pixels I need to make sure that it is
appealing and suitable for the genres of music in which the Pixels bands music is. In
addition, because The Pixels genre is Rock it is very most likely that the audience of The
Pixels is also big fans of other rock bands. My goal is to keep the design and visual
appearance of the CD cover and A3 poster as close to the rock theme and somewhat similar
to other rock bands design but Im also trying to make The Pixels CD cover and A3 poster
design as unique as possible but not so unique to the point where most fans of The Pixels
and other big rock band fans cant even tell which band or what genre the bands music is.
Layout Design:
Since that, the design for both, the CS cover and A3 poster design is the same just smaller
scale for the CD cover and larger scale for the A3 poster design. The style of the designs I will
be talking about right now appeal to both the CD cover and A3 poster. To start for the
background off the designs I will use a high definition image of a popular location / landmark
of Manchester, something that is unique for Manchester. I will then use a Blur effect on this
image to slightly blur the image out so that once the title is over the top it stands out a lot
more. The font and text used for my designs is a Pixelated type of font where it appear
many pixelated pixels have been put together to create that type of font. Each character of
the text will be in a green colour in the order of Red, Green and Blue.
In the centre of my designs, I will use a symbol that is very popular and well known in
Manchester and this is the Manchester worker bee. I want to find an image of a Manchester
worker bee and create my own style of in a pixelated effect so it looks like a RGB colour
schemed Manchester worker bee. I think this a great idea because the Manchester worker
bee is a huge unique representation of Manchester but because I am also creating it in this
pixelated effect, it fits in perfectly for the bands CD cover and A3 poster it will be on, The
Pixels.
The dimensions I MUST use when creating the canvas size in Photoshop for The Pixels A3
poster is 297mm x 420mm (11.7 x 16.5 inches).
The dimension I MUST use when creating the canvas size in Photoshop for The Pixels CD
cover design is 4.724 x 4.724 inches.

Images Editing:
From the planning that I have made and when I think through the production stages, I will go
through when creating my designs and logo there are only two images that I will manipulate
and edit to complete the production of my designs for The Pixels. The first image is a high
definition image of a Manchester landmark, which is very popular and well known in
Manchester. I will edit this image be cropping it down or scaling it larger by using the
transform tool in Photoshop, shortcut for this tool is c-T. Once I have rescaled a landmark
image I will then use the Blur tool to slightly blur this background image to make the text
and other images I add on later stand out a lot more.
The last image I will be really manipulating and editing during the production of my designs
is an image of the Manchester worker bee. I will be using a Manchester worker bee image as
a stencil to go over and create my own pixelated version of the Manchester worker bee so
that once complete there is the same image but with the appearance and effect of pixilation
on it. I think this is a great thing to include on my design since it strongly represents
Manchester, where The Pixels are based and also the bands name The Pixels because of
the pixilation effect used on the Manchester bee image.

Selection of Style and Tone:

I have great confidence in saying that the style in which the CD cover, A3 Poster and Logo
shows great pride and strongly put the message across that The Pixels band is from
Manchester from the Landmark image in the background to the Manchester worker bee in
the centre of the designs. I also believe that the use of the pixelated font I will be using the
text title of the designs will strongly show that it is the pixels, especially with the pixilation
effect on the Manchester worker bee image in the centre of the designs. I even believe that
with just the blurry Manchester land mark image and pixelated effect Manchester worker
bee in the centre of the designs, even without the actually The Pixels title people will
recognise that its an album cover of The Pixels because it has everything on their which
perfectly represents them.
Consideration of Limitations:
I think there are two strong limitations, which I will have to face and overcome while
planning and producing my designs are my Photoshop skills and my ability to produce high
level sketches / drawing on my storyboards. I believe that I have the potential and basic
Photoshop skills to produce a high level CD cover and A3 poster for The Pixels band but I am
concerned that in the time we will be given to produce the graphics the quality will not be as
high compared to if we have more time.
I have never been attracted to sketching / drawing neither have I ever been complimented
for my drawing because I do not enjoy drawing and I am not good at it so I definitely see this
as a strong limitation. I strongly believe that my final digital design of the CD cover and A3
Poster will be a lot high standard and more detailed in comparison to my sketched / drawn
version of them.

Advantages of Formats:
Once I have planned all my graphics design for the CD cover and the A3 poster for The Pixels
band I will then go on to the next assignment for unit, which will be going on to, create and
produce the final product of these designs. When producing this design in Photoshop I will
first make sure that the canvas size is exactly the correct size for either a CD cover or an A3
poster / page.
After I have my basic canvas and Im actually creating my designs I will need to make sure
that I only use .PNG file images on my designs so that once I scale the design on the CD
cover up to the size of an A3 poster / page there will be no pixilation at all. This will also be
the same once I come to exporting / publishing I will be choosing .PNG file for the final
product so they are the highest quality and do not suffer any pixilation if I need to resize
them for things such as screen shot evidence towards the end of the next assignment.
Deadlines & Schedule:
To ensure I meet the assignment deadline I must follow and keep on top of the schedule of
the ILP we are given at the start of the assignment and if I were to fall behind of schedule
which would then put me at risk of missing the deadline I would have to attend extra session
during the final week / days before the deadline which would include session such as
Monday period 2, Tuesday periods 1 / 2, Wednesday period 1 and Thursday period 3. In
addition, every day at lunchtime is extra time where I can stay behind I catch up to schedule
to ensure I will make the deadline in time. To ensure we stay on schedule and to review and
see where I should be up to on each day and at the end of each session I will do a review
and cover everything I have done that session so it is quite easily noticed if you are falling
behind while working on the assignment.

Scanning of Storyboards: