Industry profile

Fast Moving Consumer Goods (FMCG)

The fast-moving consumer goods (FMCG) segment is the fourth largest sector in the
Indian economy. Food products is the leading segment, accounting for 43 per cent of the
overall market. Personal care and fabric care come next in terms of market share. Growing
awareness, easier access, and changing lifestyles have been the key growth drivers for the
sector.

FMCG goods are popularly known as consumer packaged goods. Items in this
category include all consumables (other than groceries/pulses) people buy at regular intervals.
The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving
products, shoe polish, packaged foodstuff, and household accessories and extends to certain
electronic goods. These items are meant for daily of frequent consumption and have a high
return. Some common FMCG product categories include food and dairy products, glassware,
paper products, pharmaceuticals, consumer electronics, packaged food products, plastic
goods, printing and stationery, household products, photography, drinks etc. and some of the
examples of FMCG products are coffee, tea, dry cells, greeting cards, gifts, detergents,
tobacco and cigarettes, watches, soaps etc

Market potentiality of FMCG industry

Some of the merits of FMCG industry, which made this industry as a potential one, are low
operational cost, strong distribution networks, presence of renowned FMCG companies.
Population growth is another factor which is responsible behind the success of this industry.

Leading FMCG companies

Some of the well known FMCG companies are Sara Lee, Nestl, Reckitt Benckiser, Unilever,
Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi and Mars etc.
Total Market Size

The Indian FMCG sector is the fourth largest sector in the economy with a total market size
of US$18 billion as of 2007.

By 2015, the sector is predicted to scale up to US$33.4 billion.

The sector generates 5% of total factory employment in the country and is creating
employment for three million people, especially in small towns and rural India.

Indias FMCG Market Size (In USD Billion)

TOP 10 FMCG Companies in India

S.No. Companies

1. Hindustan Unilever Ltd.

2. ITC (Indian Tobacco Company)

3. Nestl India

4. GCMMF (AMUL)

5. Dabur India

6. Asian Paints (India)

7. Cadbury India

8. Britannia Industries

9. Procter & Gamble Hygiene and Health Care

10. Marico Industries

 Company Profile

Mapro Foods Private Limited

Mapro Foods Pvt. Ltd is fruit processing company. It was founded by visionary Shri Kishore
Vora. It came into existence in 1959 A. D. The company used to produce jams from
strawberries and raspberries when it was established but later it started manufacturing various
other products like crushes, squash, confectionaries, sweets, jellies and many more products.
The company is one of the leading companies in India. The Managing Director of the
company at present is Mayur Vora. The company is situated at CHESSON ROAD,
MAHABALESHWAR, PANCHGANI. The plant is BVQI certified and provided with
facility of state of art food park and cold storage.

Mapro Foods Private Limited is the flat organization where management works along with
their technical and sales functionaries to achieve the vision and mission of MFPL.

Mission

Mapro will develop, produce, package & sell food products, with high regards for safety,
nutrition & taste, which we can confidently give to our customers by implementing and
continually improving Quality Management system & food safety management system to
meet & exceed customers expectations.

History of Mapro Foods Private Limited

Over 40 years ago, in small town of Panchgani, near Mahabaleshwar, a businessman named
Kishor Vora decided to make some Strawberry Jam. Today his 'Hobby' has borne fruit in the
shape of Mapro one of the most modern, hygienic, quality- conscious Jam

and Fruit Products Manufacturing Concerns in Western India. Mr. Vora could have rested
easy on success of his Fruit recipe. But he wanted to on develop innovative ideas such as
Vegetarian Jelly Sweets, Fruit Cubes with Fruit Juice and Rose Syrups with Rose Petals .
All for the first time in country. Mapro does not use advertising medium like press, radio and
television to propagate its product but the taste of product and nutritional value, and
uniqueness result in repeat sales. Today Mapro is leading supplier of tasty as well as
nutritious fruit product to the International market. Mapro is known to care for its employees.
Mapro is a home where there is mutual understanding between employee and employer like
members in the family. It features a blend of hard work and dedication. It is now in the
process of certification under ISO 9000.

Most of Mapro's business is largely concentrated in the Western regions of India. Currently,
Mapro exports its products to about 12 countries through merchant distributors; these account
for less than 10 per cent of its total sales. It has its manufacturing units in Panchgani, Wahi,
Gurgoan. The company is going to open its manufacturing units in Delhi and Pathankot
lately. The main market segment currently is in Maharashtra and Gujarat. It is also
concentrating in expanding its market to the other cities like Kanpur, Lucknow, and in
Punjab.

The annual growth rate of the company is more than 50%. It earns 40%-50% profits from the
sales of its products. The leading product of Mapro is Rose syrup (made from the rose petals
and their extracts).

For the production of the products the company buys the fruits from both the sectors i.e. the
local farmers and market and import from other countries as well. The machineries and other
raw materials are imported from various countries like Egypt, China, New Zealand, Australia,
etc