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The study had a high level of control as it was conducted in a lab. This
means that there are controls over any extraneous variables which
results in the experiment being standardised and this increases
reliability. Since the participants didnt know that they were being
watched by the researchers demand of characteristics was low which
increases validity.
However, the experiment lacked ecological validity as it was conducted
in an artificial setting, in addition the researchers induced emotions into
the participants by provoking them into state of arousal. The study will
be difficult to generalise to the real world especially the female
population as it was conducted in an artificial setting with only males.
Although there was a large sample used for the experiment it was
gender bias as only males took part in the experiment. As a
consequence the results of the study wont be able to be generalised to
females and most of the population since the participants are most
likely to be similar as they all volunteered to take part in the study.
Throughout the study there were many ethical issues that came up
such as deception which lowers the demand of characteristics as the
participants did not know the real aim of the study. However, deception
can cause distress to the participants. The participants were also
deceived by the stooge who pretended to be a participant. However,
after the study was over the researchers debriefed the participants and
explained the necessity of the deception. The aim of the debriefing is
not just to provide information, but to help the participant leave the
experimental situation in a similar frame of mind as when they entered.
Also the results from the research are kept confidential.
Before the study the participants gave their informed consent to receive
and injection, although they did not know that it was adrenaline. The
participants were given a right to withdraw at any moment of the
experiment if they did not feel at ease with any of the procedures. The
participants were also protected from any harm as a physician gave
them their injection, the participants health records were also checked
beforehand.
Despite all the issues the study was valid and the 3 hypothesis and the
two factor theory were proved.