Q3 SOCIAL MEDIA REPORT

Q2 9.57 Q2 13.86
ENGAGEMENT

Total engagements
relative to
total posts and
community size.
Q3 9.04 Q3 13.73

AV E R AG E E N G AG E M E N TS P E R P OS T AV E R A G E E N G A G E M E N TS P E R P OS T

8.97% 11.8%
G R OW T H G R OW T H
G R OW T H

Increase /Decrease
in page following.

+425 +246
FO L LOW E R S FO L LOW E R S

125.63 268.34
Q2 Q2
REACH

Level of followers
views of page
content. 137.94 343.28
Q3 Q3

P EO P L E P E R P OS T P E O P L E P E R P OS T

Home Shows Holiday Decor

H O T TO P I C S

Trending topics @LeighAnnAllaire @LeighAnnAllaire

amongst target
audience. #DIY inspiration #indoorgardening
Appreciation #DIY inspiration
I N F LU E N C E R S

Popular pages @aprettylife @dnicholasbryk

(people and @Apttherapy @Bryan_Baeumler
brands) amongst
target audience. @DansleLakehouse @theinspiredhome
INSIGHTS

Key takeaways
from social Short-form content benefits from Posts with obvious and strong CTAs
media activity higher engagement rates. are more popular with followers.
and metrics.
O P P O RT U N I T Y

Leverage insights
to increase A/B Test different types of short-form Increase use of CTA-driven posts
social media content: lists, tip of the day, etc. (i.e. Watch this video, Read this blog, etc.)
performance.

Prepared by