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television 15 years ago and to date has had over 30 different commercials. As the king of TV longevity, Total Gym can now be found in over 4 million
homes. Nearing $2 billion in sales, Total Gym has become one of the industrys longest running home fitness successes. Follow Total Gyms journey
from invention to becoming the #1 selling Direct Response Television (DRTV) fitness product of all time. Total Gym is
the #1 selling
DRTV fitness
product of all time
HOME MARKET
Over 4 million strong
1988 Supported by Total Gym
Total Gym receives recognition Commercial Product Sales:
in the rehabilitation community Total Gym
Total Gym, Inc. for effective early partial weight American Telecast partners Total Gym launches first PHYSICAL THERAPY
invents the Total Gym with Fitness Quest to bring surpasses $200 radio ad campaign Total Gym Fitness 2.1 million patients per month
bearing and closed kinetic chain
incline plane trainer rehabilitation for physical therapy the Total Gym into the retail million in media to bolster brand purchases retail distribution HEALTH CLUBS
in San Diego, CA. patients. environment. purchased. awareness. rights from Fitness Quest. 3 million GRAVITY workouts per year
1974 1997 2007 2011 2012 NOW
1978 1996 2001 2009 2011 2012
Study at Syracuse University Total Gym airs its first Total Gym surpasses 35th Total Gym surpasses
confirms that Total Gyms non- television infomercial $100 million in Anniversary $300 million
compressive training is safe featuring long-time user media purchased. of Total Gym. in media
and effective exercise modality. Chuck Norris and co-host purchased.
Christie Brinkley.
2. Over 20,300 half-hours placed in 2011 with nearly $21 million in media purchased.
3. Over 150 million national cable and satellite impressions and 257 million web impressions
generated in 2011.
4. Over 54 million national cable and satellite impressions and 88 million web impressions
generated in 1st Quarter 2012.
Real
I feel better now than I did when I was
in my thirties. Lets be honest. No one,
including me, would use a product
RESULTS
for 30 minutes, let alone 30 years,
if it didnt work.
CHUCK NORRIS
POWER REVIEWS*
4.5 out of 5 stars
2012 Total Gym Fitness, LLC, 1230 American Blvd., West Chester, PA 19380