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A name synonymous with success.

TRUSTED for over 35 years


Total Gym has been empowering home users, physical therapists and fitness professionals for nearly four decades. Total Gym made its debut on

television 15 years ago and to date has had over 30 different commercials. As the king of TV longevity, Total Gym can now be found in over 4 million
homes. Nearing $2 billion in sales, Total Gym has become one of the industrys longest running home fitness successes. Follow Total Gyms journey
from invention to becoming the #1 selling Direct Response Television (DRTV) fitness product of all time. Total Gym is
the #1 selling
DRTV fitness
product of all time
HOME MARKET
Over 4 million strong
1988 Supported by Total Gym
Total Gym receives recognition Commercial Product Sales:
in the rehabilitation community Total Gym
Total Gym, Inc. for effective early partial weight American Telecast partners Total Gym launches first PHYSICAL THERAPY
invents the Total Gym with Fitness Quest to bring surpasses $200 radio ad campaign Total Gym Fitness 2.1 million patients per month
bearing and closed kinetic chain
incline plane trainer rehabilitation for physical therapy the Total Gym into the retail million in media to bolster brand purchases retail distribution HEALTH CLUBS
in San Diego, CA. patients. environment. purchased. awareness. rights from Fitness Quest. 3 million GRAVITY workouts per year
1974 1997 2007 2011 2012 NOW
1978 1996 2001 2009 2011 2012
Study at Syracuse University Total Gym airs its first Total Gym surpasses 35th Total Gym surpasses
confirms that Total Gyms non- television infomercial $100 million in Anniversary $300 million
compressive training is safe featuring long-time user media purchased. of Total Gym. in media
and effective exercise modality. Chuck Norris and co-host purchased.
Christie Brinkley.

Total Gym marks 15th year on TV.


We
DELIVER
1. Total Gym boasts 795 consecutive weeks in the Infomercial Monitoring Service (IMS)
Top 100 Rankings making it the longest running infomercial product of all-time.

2. Over 20,300 half-hours placed in 2011 with nearly $21 million in media purchased.
3. Over 150 million national cable and satellite impressions and 257 million web impressions
generated in 2011.

4. Over 54 million national cable and satellite impressions and 88 million web impressions
generated in 1st Quarter 2012.

5. In more than 14,000 hospitals, physical therapy centers and gyms.


6. More than 1.5 billion lifetime TV impressions.

MEDIA EXPENDITURES 2008-2012 IMS RANKS


YEAR # OF AIRINGS MEDIA PURCHASED 2011 #8
2012* 21,000 $22,000,000 2010 #3
2011 20,298 $21,277,974 2009 #6
2010 18,483 $19,660,908 2008 #9
2009 19,938 $21,222,805
2007 #4
2008 18,070 $19,222,805
TOTAL 97,789 $103,370,610
*Projected 2012 Media Purchases and Airings.
Easy to use.
What attracted me to the Total Gym Easy to set up.
30 years ago is the same reason I Results customers can see & feel.
still use it today it delivers RESULTS! Customers LOVE Total Gym!

Real
I feel better now than I did when I was
in my thirties. Lets be honest. No one,
including me, would use a product

RESULTS
for 30 minutes, let alone 30 years,
if it didnt work.
CHUCK NORRIS

POWER REVIEWS*
4.5 out of 5 stars

Total Gym sells and stays sold!


97% of Total Gym users would recommend to a friend.


*PowerReviews is an independent, unbiased source that gathers and publishes reviews on specific products.
Nothing is as powerful as an
idea whose time has come.
VICTOR HUGO

2012 Total Gym Fitness, LLC, 1230 American Blvd., West Chester, PA 19380

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