Katherine Ford

Katherineaford92@gmail.com
(678) 622-8805

Communication Social Media

Conversational Spanish Microsoft Office
Interpersonal Skills Organizational Skills
Market Research Photoshop/Indesign
SKILLS
EDUCATION
KENNESAW STATE UNIVERSITY, Bachelor of Science in Communication, Minor in Marketing July 2016
PROFESSIONAL EXPERIENCE
Preferred Medical Group PR/Marketing and Office Manager August 2016 December 2016
Saw to daily operations of the office as a whole
Ran social media and Google advertising/campaigns
Worked closely with all providers of the practice
Attended community events to raise awareness about practice and specialties offered
Trained new employees
Conducted team meetings to keep staff up-to-date on new and existing policies/procedures
Serve as HR representative when patients became disgruntled
Input new patients into the system

Kennesaw State University Athletic Department Marketing and Promotions Intern August 2015 May 2016
Work directly with Director of Marketing for Athletic Department
Create production schedules and write scripts for game days
Field lead for football overseeing on field activities, recognitions, and presentations
Assist in execution of game day for all collegiate sports (fan fares, promotional giveaways, sponsorship
recognitions, pregame activities)
Produce marketing plans for game day activations and events
Revamp Jr. Owls Club and increase membership

Georgia Aquarium Marketing and Promotions Intern May 2015 August 2015
Worked alongside the Director of Marketing and Promotions in creating event materials, preparing for guest
enhancement events, and developing event agendas
Assisted with promotions from development to execution for Dive-In Movie, World Oceans Day, Fishackathon,
Red, White and Brew, Toddler Time and Sips Under the Sea
Developed comprehensive summaries and reports, providing internal staff a timely evaluation of off-site and on-site
events and future considerations
Served as on-site communications liaison between multiple internal departments and external vendors
Fulfilled contest and promotional benefits for entrants and partners
Participated in marketing meetings, brainstorms and planning sessions
Completed several projects utilizing market research to create presentations, create membership packages, and
solicitation letters for donations
Wrote Georgia Aquarium attraction pitch for Atlanta hotels

Pandora Professional Sales Associate September 2013 December 2015

Manage promotional events inside the store to help launch new product lines
Effectively communicate with customers to understand their needs and provide superior customer service
Create Facebook posts on several accounts to expand product placement and create awareness of new lines
Implement different marketing techniques to increase sales by generating urgency

ACTIVITES
 Alpha Omicron Pi Assistant Public Relations Chair for social media, 2014 2015
DECA Attended national competition in 2011
Member of National Association of Collegiate Marketing Administrators